Principles of Marketing MQF LEVEL
6
STMARTINS.EDU/COMPUTING
TOTAL CREDITS: 15ECTS
This unit introduces students to the fundamental principles of marketing and marketing management. The approach taken in this unit will enable students to gain a broad understanding of the theoretical and practical issues surrounding marketing decision making. At the end of this unit the student will have acquired the responsibility and autonomy to: — discuss the function and effect of advertising/promotion from an organisational perspective; — describe the pricing behaviour of firms in an uncertain environment where information may be limited or wrong; — describe and analyse the marketing behaviour of firms and consumers. The assessment for this unit will be computed using the following weighting system: — 15% Assessed Coursework — 85% Examinations
©2021 SAINT MARTIN’S INSTITUTE OF HIGHER EDUCATION HIGHER EDUCATION LICENSE No 196