Summer 2015
The future of fashion in Australia In conversation with Jeanswest Tailor made warehousing solutions New fashion on show in lower Hunter Valley Flagship H&M opens at Glasshouse
Our take on Australia’s retail landscape
The future of fashion in Australia The arrival of international fast fashion brands has been a game changer for the Australian fashion industry. We take a look at how Australian retailers are responding to the challenge of a fastpaced and ever-changing fashion retail environment.
With more international fashion brands arriving on our shores, forward-thinking Australian retailers are adapting and transforming the way they do business by focusing on customer service excellence and the in-store experience. Taking a lead from UK brand John Lewis, David Jones is introducing smaller format ‘village style’ stores that mean they can cost effectively reach new customers, open new stores in more accessible locations and focus on creating servicefocused shopping experiences.
As part of Stockland’s $377 million redevelopment of Green Hills shopping centre, David Jones will showcase its new single-level store format. Department store chain Harris Scarfe, recently launched a new store at Shellharbour and will be opening in Green Hills, is also putting the focus back on the customer. Simon Burrett, General Manager Marketing Harris Scarfe, believes that as consumers are faced with more choice than ever before, good customer experience is crucial.
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