Neil MacLeod

Photography by: Gareth Jones Photography

community

s p i r i t

Neil became involved with Royston Town FC in 2018 after responding to a request from the club looking for someone to help with their social media accounts. Being a football fan, living locally and having worked in marketing and social media for a number of years Neil stepped in to help the club. Since then, over the last 4 seasons, Neil has been working on extending and improving the club’s web presence, social media output and other marketing activities. “We’ve seen great growth in our follower numbers and more importantly our engagement with our supporters and followers. Royston Town is a Club that has the town and surrounding areas at its heart. We are committed to making the club something that the town can be proud of both on the field and off it. We are now competing at Step 3 of the nonleague pyramid, the highest level the club has ever played at, have a successful Women’s team, an exciting U18s side and work closely with Royston Town Youth. We now want our interaction with the community outside of football to match that progression. Our position in the hearts and minds of our community was demonstrated during the pandemic. The club lost pretty much every revenue stream when lockdown was enforced, and we had to resort to a crowdfunding campaign to help ‘Keep The Crows Flying’. The Royston community really pulled together, and it was brilliant and so inspiring to witness. As a club we were truly blown away by the support and encouragement from everybody associated with the Club. The generosity of our supporters and sponsors in those times of uncertainty was truly amazing and helped us raise over £25,000.