Doran

SPRING/SUMMER 2013 STUDIO FS FOR XTEP

SOCCER

STUDIO FS VOOR XTEP SPRING/SPRING/SUMMER 2013

SPRING/SUMMER 2013 SOCCER / UNITED SOCCER

UNITED SOCCER Mashing-up the traditional footbal and american sports classics will result in a totally new soccer look for next season.

STUDIO FS VOOR XTEP SPRING/SUMMER 2013

SPRING/SUMMER 2013 SOCCER / UNITED SOCCER THE 3 KEY COLOR GROUPS

01: NATIONAL FLAG COLORS 02: VIBRANT JOCKEY COLORS 03: RETRO COLORS

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02

03 STUDIO FS VOOR XTEP SPRING/SUMMER 2013

SPRING 2013 SOCCER / UNITED SOCCER COUNTRY CULTURE

A

UNITED NATIONS

STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS MASHED-UP SOCCER INSPIRATION 02

03

Take a World Cup stadion, shake all the soccer ingredients and mix them together. It’s like players swapping their shirts, but in a brand new way!

01

01: Mashed-up flags 02: Mashed-up teams 03: Mashed-up continents STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS LOOK Mashed-up flags

Mashed-up teams

A+B Take a World Cup stadion, shake all the soccer ingredients and mix them together. It’s like players swapping their shirts, but in a brand new way!

STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS NATIONAL FLAG COLORS

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The primary colors of national flags are mashed-up with a light blue and two modern brights: orange and pink.

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STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS COLOUR HARMONY A

The primary colors of national flags are mashed-up with a light blue and two modern brights: orange and pink.

STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS COLOUR HARMONY B

Sed magnism olorper illam, cor sisis aliquam quis niatum in veniat alit, vercilisit nummolore eu feu faccums andreetum verit dolum zzriure consequ isciduis STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS

DESIGN STRATEGY: A

UNITED COLORS

STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. A: UNITED COLORS BLOCKING

01

03 02

Bold colorblocks and stripes for a mashed-up soccer look, simply based on color.!

01: Back-front contrast 02: Striped blocking 03: Ultra simplicity STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. A: UNITED COLORS ?????

02

01

Soccer nations come together in these mashed-up national uniforms, designed for team Earth.

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01: United nations 02: United surprises 03: Mashed-up contrast STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. A: UNITED COLORS ?????

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03

01 03

Different soccer nation’s flags are mashed-up and transformed into abstract flag art.

01: National flags 02: Mashed-up flags 03: Flag art STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS

DESIGN STRATEGY: B

UNITED PATRIOTS

STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. B: UNITED PATRIOTS ???????

01 02 03

The cultural DNA of strong national soccer teams, such as flags and soccer shirts, come together in one patriotic cocktail.

01: National flags 02: Patriotic cocktail 03: Dutch DNA STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. B: UNITED PATRIOTS ???????

03

01

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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. B: UNITED PATRIOTS ???????

01 02 03

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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS

DESIGN STRATEGY: C

UNITED TEAMS

STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. C: UNITED TEAMS ???????

01 02 03

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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. C: UNITED TEAMS ???????

03

01 02

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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. C: UNITED TEAMS ???????

01 02 03

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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS

DESIGN STRATEGY: D

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STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. D: ????? ???????

01 02 03

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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. D: ????? ???????

02

01

03

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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. D: ????? ???????

01 02 03

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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS

DESIGN STRATEGY: E

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STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. E: ????? ???????

02

01 03

Sed magnism olorper illam, cor sisis aliquam quis niatum in veniat alit, vercilisit nummolore eu feu faccums andreetum verit dolum zzriure consequ isciduis

01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. E: ????? ???????

01 02 03

Sed magnism olorper illam, cor sisis aliquam quis niatum in veniat alit, vercilisit nummolore eu feu faccums andreetum verit dolum zzriure consequ isciduis

01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013

A

SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. E: ????? ???????

02

01 03

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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013

SUMMER 2013 SOCCER / UNITED SOCCER COUNTRY CULTURE

B

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STUDIO FS VOOR XTEP SPRING/SUMMER 2013

vanaf hier herhaling zoals bij blok A

SPRING, SUMMER 2013 SOCCER / UNITED SOCCER UNITED FLAGS DISPLAY IDEA: A

COOL ILLUMINATED TABLE Sed magnism olorper illam, cor sisis aliquam quis niatum in veniat alit, vercilisit nummolore eu feu faccums andreetum verit dolum zzriure consequ

PRODUCT WALL DECORATION Sed magnism olorper illam, cor sisis aliquam quis niatum in veniat alit, vercilisit nummolore eu feu faccums andreetum verit dolum zzriure STUDIO FS VOOR XTEP SPRING/SUMMER 2013

SPRING, SUMMER 2013 SOCCER / UNITED SOCCER ???

DISPLAY IDEA: B

STUDIO FS VOOR XTEP SPRING/SUMMER 2013

SPRING/SUMMER 2013 STUDIO FS FOR XTEP

BE INSPIRED! This space is for Chinese heading

STUDIO FS VOOR XTEP SPRING/SUMMER 2013