SPRING/SUMMER 2013 STUDIO FS FOR XTEP
SOCCER
STUDIO FS VOOR XTEP SPRING/SPRING/SUMMER 2013
SPRING/SUMMER 2013 SOCCER / UNITED SOCCER
UNITED SOCCER Mashing-up the traditional footbal and american sports classics will result in a totally new soccer look for next season.
STUDIO FS VOOR XTEP SPRING/SUMMER 2013
SPRING/SUMMER 2013 SOCCER / UNITED SOCCER THE 3 KEY COLOR GROUPS
01: NATIONAL FLAG COLORS 02: VIBRANT JOCKEY COLORS 03: RETRO COLORS
01
02
03 STUDIO FS VOOR XTEP SPRING/SUMMER 2013
SPRING 2013 SOCCER / UNITED SOCCER COUNTRY CULTURE
A
UNITED NATIONS
STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS MASHED-UP SOCCER INSPIRATION 02
03
Take a World Cup stadion, shake all the soccer ingredients and mix them together. It’s like players swapping their shirts, but in a brand new way!
01
01: Mashed-up flags 02: Mashed-up teams 03: Mashed-up continents STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS LOOK Mashed-up flags
Mashed-up teams
A+B Take a World Cup stadion, shake all the soccer ingredients and mix them together. It’s like players swapping their shirts, but in a brand new way! STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS NATIONAL FLAG COLORS
XXXX-TPX XXXX-TPX
The primary colors of national flags are mashed-up with a light blue and two modern brights: orange and pink.
XXXX-TPX
XXXX-TPX
XXXX-TPX
XXXX-TPX
XXXX-TPX
XXXX-TPX
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STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS COLOUR HARMONY A
The primary colors of national flags are mashed-up with a light blue and two modern brights: orange and pink. STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS COLOUR HARMONY B
Sed magnism olorper illam, cor sisis aliquam quis niatum in veniat alit, vercilisit nummolore eu feu faccums andreetum verit dolum zzriure consequ isciduis STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS
DESIGN STRATEGY: A
UNITED COLORS
STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. A: UNITED COLORS BLOCKING
01
03 02
Bold colorblocks and stripes for a mashed-up soccer look, simply based on color.!
01: Back-front contrast 02: Striped blocking 03: Ultra simplicity STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. A: UNITED COLORS ????? 02
01
Soccer nations come together in these mashed-up national uniforms, designed for team Earth.
03
01: United nations 02: United surprises 03: Mashed-up contrast STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. A: UNITED COLORS ????? 02
03
01 03
Different soccer nation’s flags are mashed-up and transformed into abstract flag art.
01: National flags 02: Mashed-up flags 03: Flag art STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS
DESIGN STRATEGY: B
UNITED PATRIOTS
STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. B: UNITED PATRIOTS ???????
01 02 03
The cultural DNA of strong national soccer teams, such as flags and soccer shirts, come together in one patriotic cocktail.
01: National flags 02: Patriotic cocktail 03: Dutch DNA STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. B: UNITED PATRIOTS ???????
03
01
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02
01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. B: UNITED PATRIOTS ???????
01 02 03
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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS
DESIGN STRATEGY: C
UNITED TEAMS
STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. C: UNITED TEAMS ???????
01 02 03
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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. C: UNITED TEAMS ???????
03
01 02
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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. C: UNITED TEAMS ???????
01 02 03
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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS
DESIGN STRATEGY: D
???
STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. D: ????? ???????
01 02 03
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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. D: ????? ???????
02
01
03
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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. D: ????? ???????
01 02 03
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01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 SOCCER / UNITED SOCCER UNITED NATIONS
DESIGN STRATEGY: E
???
STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. E: ????? ???????
02
01 03
Sed magnism olorper illam, cor sisis aliquam quis niatum in veniat alit, vercilisit nummolore eu feu faccums andreetum verit dolum zzriure consequ isciduis
01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. E: ????? ???????
01 02 03
Sed magnism olorper illam, cor sisis aliquam quis niatum in veniat alit, vercilisit nummolore eu feu faccums andreetum verit dolum zzriure consequ isciduis
01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013
A
SPRING 2013 UNITED SOCCER / UNITED NATIONS D.S. E: ????? ???????
02
01 03
Sed magnism olorper illam, cor sisis aliquam quis niatum in veniat alit, vercilisit nummolore eu feu faccums andreetum verit dolum zzriure consequ isciduis
01: Xxxxx xxxxx 02: Xxxx xxxxxxx 03: Xxxx xxxx x STUDIO FS VOOR XTEP SPRING/SUMMER 2013
SUMMER 2013 SOCCER / UNITED SOCCER COUNTRY CULTURE
B
???????
STUDIO FS VOOR XTEP SPRING/SUMMER 2013
vanaf hier herhaling zoals bij blok A
SPRING, SUMMER 2013 SOCCER / UNITED SOCCER UNITED FLAGS DISPLAY IDEA: A
COOL ILLUMINATED TABLE Sed magnism olorper illam, cor sisis aliquam quis niatum in veniat alit, vercilisit nummolore eu feu faccums andreetum verit dolum zzriure consequ
PRODUCT WALL DECORATION Sed magnism olorper illam, cor sisis aliquam quis niatum in veniat alit, vercilisit nummolore eu feu faccums andreetum verit dolum zzriure STUDIO FS VOOR XTEP SPRING/SUMMER 2013
SPRING, SUMMER 2013 SOCCER / UNITED SOCCER ??? DISPLAY IDEA: B
STUDIO FS VOOR XTEP SPRING/SUMMER 2013
SPRING/SUMMER 2013 STUDIO FS FOR XTEP
BE INSPIRED! This space is for Chinese heading
STUDIO FS VOOR XTEP SPRING/SUMMER 2013