Destination Magazine Zimbabwe Issue 08

Editor’s View

Far and Wide Zimbabwe, the highly renowned outdoor mountain centre in Nyanga, has continued to play a pivotal role in the outdoor education of tens of thousands of young Zimbabweans over the last 35 years. It is also boosting tourism in the Eastern Highlands and has steadily emerged as a must-visit location for adventure enthusiasts.

Discover Mahove Tented Camp, situated on the banks of the Runde River in Gonarezhou National Park, offering a truly immersive wilderness experience in one of Zimbabwe’s most tranquil areas. As one of only three camps within the park, this destination provides a secluded and intimate setting for travellers seeking an authentic African bush adventure.

White-water kayaking is the real dose for the adrenalin-pumped adventure seeker. Zimbabwe offers a world-class whitewater experience on the mighty Zambezi River, a churning torrent that carves its path through the heart of the country, culminating in a spectacular descent below Victoria Falls. Paddling through this iconic landscape is an unforgettable journey, a test of physical prowess, and a baptism in exhilarating rapids.

Located in the stunning Vumba Mountains of the Eastern Highlands, Zimunda Estate offers a unique and rejuvenating getaway for travellers who love nature and indulging in the beauty of Zimbabwe’s lush landscapes. The estate provides a tranquil setting to relax and reconnect with yourself in a setting that feels worlds away from the ‘busy’ everyday life.

Responsible tourism is now a big part of the Zimbabwean tourism industry. The nation, renowned for its breathtaking landscapes, diverse wildlife, and rich cultural heritage, has long been a captivating destination for travellers worldwide. No wonder that in

recent years, there has been a growing shift towards responsible tourism practices, ensuring that tourism benefits both visitors and the country alike.

Towering over the Murehwa District in the east of Zimbabwe, Domborembudzi is more than just a geographical landmark. It’s a captivating tapestry woven with natural beauty, rich history, and spiritual significance, offering a unique blend of experiences for visitors seeking adventure, cultural immersion, and self-discovery.

The Bulawayo-based Free 2 Be Wild Wildlife Sanctuary clocks 10 years of rescue, rehabilitation, and release this year. The sanctuary quietly marks a milestone achievement as a haven for animals in need and has grown over the years to win international awards and attract positive global attention.

Restapedic Bedding is proud to serve many of the country’s hotels and lodges that were searching for mattresses and beds with the best fit for the hospitality sector. In response, they have produced a product of the highest calibre, making it easier for Zimbabwean hotels and lodges to source bedding locally.

The Robert Gabriel Mugabe International Airport (RGM Airport) has witnessed a significant development with the recent renovation of its International Wing. This modernization project not only enhances the airport’s infrastructure but also welcomes the arrival of three prominent airlines: Airlink, Cemair, and Fastjet.

Keep reading to learn more about our beautiful country and where to go next.

Far and Wide Zimbabwe

Eastern Highlands Outdoor Adventure Hub

Photo by Far and Wide Zimbabwe

Text by Martin Chemhere

Far and Wide Zimbabwe, located in the Nyanga sector of the Eastern Highlands, is a highly renowned outdoor mountain centre that has played a pivotal role in the outdoor education of tens of thousands of young Zimbabweans over the last 35 years, as well as boosting tourism in the Eastern Highlands through various companies.

Despite the overshadowing popularity of destinations like Victoria Falls, Hwange and Mana Pools, the Eastern Highlands has steadily emerged as a must visit location for adventure enthusiasts. Most notably with the opening of the Far and Wide Mutarazi Falls SkyWalk and SkyLine, the world’s highest, situated over Africa’s second highest waterfall in the Nyanga National Park.

The Eastern Highlands of Zimbabwe caters to a unique kind of tourism, with a focus on adventure and mountain wilderness retreat experiences. Unlike the popular Big 5 safaris, this region offers a more specialised experience for international and local visitors looking for something outside traditional safaris.

Far and Wide Activities

Since its establishment in 1989 by Bernie and Julie Cragg, the organisation has experienced steady growth. Although centrally focused on providing premium wilderness outdoor team and leadership courses, personal development opportunities and conservation programmes, it has expanded through a tourism company to encompass a wide range of tourism services.

Their vast range of outdoor activities enables participants to step out of their comfort zone, familiar frames of reference and embrace the challenges. The programmes not only foster personal growth but also promote team dynamics offering valuable lessons in leadership and creating an environment that inspires personal growth.

The Turaco Trail, Zimbabwe's most beautiful and challenging hiking trail, is a 170-kilometre multiday experience established by Far and Wide. It takes hikers through some of the most remote and hidden wilderness areas of the Nyanga National Park. With a carefully handcrafted design and strict sustainability measures in place, this single-track mountain trail offers an unforgettable adventure for guests who can choose to spend anywhere from 1 to 7 nights hiking in the pristine wilderness of the park on the Turaco Trail.

Since its inception by Far and Wide in 2014, SkyRun Zim, Zimbabwe's inaugural Ultra-Trail Marathon, represents an extreme endurance event and personal challenge to participants. Starting at Far and Wide participants navigate the tough mountainous terrain for up to 35 hours, including a full unsupported night for those taking on the longest route – The GOAT 100km, the event has experienced significant growth since its inception and is loved by many who take on the challenge annually.

SkyRun is limited to a sought after 300 participants, primarily consisting of locals but also including 11 national representatives. This event has become a catalyst in Zimbabwe for trail-running. It takes place every December, typically during the second week.

Every year in March/April, the Mountain and Rivers Festival takes place over a full weekend in the mountains, with live music, whitewater sports and more. Experience the thrill of whitewater

rafting and kayaking expeditions on the Pungwe river, offering an exciting alternative to the well-known Zambezi trips at Victoria Falls.

Additional activities offered at Far and Wide include their new international standard high ropes courses consisting of blue, green, and black routes, with the newest continuous auto-belay technology from Switzerland, the first of its kind in Africa.

“We constantly aim to innovate in leading our industry whilst focusing on upholding the highest standards of sustainability, quality and safety within our mountain craft space. We place a great deal of importance on safety and source our equipment from the global leading manufacturers that comply with international standards,” said Joshua Cragg, Far and Wide Director.

Far and Wide, through its innovations, has been a major driving force behind the revival of interest in the Eastern Highlands and Zimbabwe's tourism industry, drawing attention to the region's numerous attractions.

They aim to have a soft touch upon the earth with minimal environmental impact and a strong CSR approach to sustainability. As part of a number of community and conservation service initiatives, SkyRun, The Turaco Trail, and Far and Wide, provide significant employment to local community

members in the Honde Valley. Their outreach initiatives include constructing Chikaka Primary School and Humble Honie (a bee keeping initiative providing hives to community members who harvest and sell almost 5 tons of honey annually). In addition, they provide conservation support to Nyanga National Park and road maintenance.

“We have to meaningfully demonstrate that there are significant benefits derived from the natural environment when we sincerely and collectively work to protect it” said Cragg.

SkyWalk and SkyLine

In 2014 Far and Wide demonstrated inventiveness in conceptualising the SkyWalk that would boost the Eastern Highlands and Nyanga National Park's tourism industry.

“During that period a number of businesses, including bed and breakfasts, hotels, lodges and inns, were closing as a result of financial difficulties. It was difficult to keep things running at such a time. The idea of the Mutarazi Falls SkyWalk and SkyLine was our answer,” said the director.

After a year of construction, the SkyWalk and SkyLine were finally completed and opened to the public in December 2017.

“According to our understanding, the SkyWalk and SkyLine are the tallest zipline and cable suspended footbridge in the world, respectively, over the second-highest waterfall in Africa at 762 meters high,” he said.

The SkyWalk and SkyLine were constructed to international standards and in some aspects set new benchmarks, meeting all civil engineering requirements and going through a rigorous engineering, ZimParks, ecological and community sign-off process. It was constructed with the utmost consideration for the environment under National Parks guidance.

Cragg is enthusiastic about the SkyWalk and SkyLine’s popularity as a driving force behind the Eastern Highlands' economic transformation. Since it was established, Zimbabwe's tourist sector has benefited from the success and is destined for increased growth.

“Post the development of the SkyWalk there have been numerous re-openings of different hospitality businesses in the area. The Eastern Highlands had become a forgotten destination until the building of the SkyWalk and SkyLine, but Nyanga's tourism has been reinvigorated; we are grateful to be part of this positive upturn” said Cragg.

SkyDeck Mountain Retreat:

The first five-star lodge in the Eastern Highlands is called The SkyDeck Mountain Retreat. Exclusivity is on another level with a max of ten guests, this bespoke boutique mountain lodge with its dramatic unobstructed views of the Nyanga National Park, is one of a kind.

A rejuvenating peace is tangible as the lodge immerses you into the magnificent Mount Nyangani, Pungwe Gorge and Honde Valley surrounds. It opened in 2020 primarily as an exclusive high-end destination.

“Zimbabwe's first ultra-luxury boutique mountain resort has been a major accomplishment”.

There is no doubt that such innovations by Far and Wide over the years have had a significant effect on the positive development of the Eastern Highlands and tourism in Zimbabwe in general, as evidenced by Far and Wide being awarded “Tourism Business of the Year” and “Tourism Innovation” (Tourism Business Council of Zimbabwe - 2017).

Exploring the Natural Wonder of Sanyati Gorge in Zimbabwe

In the Kariba Region of Zimbabwe lies the breathtaking Sanyati Gorge, a great place for people who love nature and adventure. Comprising towering cliffs, narrow winding pathways, and a diverse range of wildlife, Sanyati Gorge is a must-visit destination for those looking to immerse themselves in the wonders of the great outdoors.

Sanyati Gorge offers visitors a range of activities to enjoy, from hiking and rock climbing to wildlife spotting. The area is teeming with a variety of wildlife, including lions, leopards, elephants, buffalo, and various antelope species, providing nature lovers with the opportunity to witness these majestic creatures in their natural habitat.

Text by Natasha Munyukwa

Visitors can expect to encounter breath-taking views of the steep, rugged terrain of the gorge, they are treated to awe-inspiring views of steep cliffs, lush greenery, and the meandering Sanyati River, which creates tranquil pools and waterfalls along its path. They will also encounter unique rock formations that have been formed over millions of years through geological processes, while the rare baobab trees add a touch of exotic charm to the surroundings.

Exploring Sanyati Gorge is not just about nature. You can also learn about the history and local culture of the area while exploring the area.

Benny Bush, a visitor from South Africa, describes his experience at Sanyati Gorge as truly unforgettable, emphasizing the unique landscape, exotic wildlife, and captivating rock formations that make this destination a standout attraction. Similarly, Alois Chimbangu, Information and Publicity Officer for Kariba Publicity Association, highlights the significance of Sanyati Gorge as one of the region's standout sites, showcasing more than just the famous Kariba Dam and Lake.

In addition to exploring the gorge itself, tourists can also venture to other nearby attractions such as the Kariba Dam Wall and its surrounding areas, offering magnificent views and further opportunities for adventure and discovery.

For those seeking a one-of-a-kind experience that combines natural beauty, wildlife encounters, and cultural exploration, a visit to Sanyati Gorge in Zimbabwe is a must-do for every traveller. Immerse yourself in the wonders of this unique landscape and create memories that will last a lifetime.

Nestled amidst the rugged beauty of Zimbabwe’s Mashonaland West Province lies a hidden gem – Lomagundi Lakeside. This captivating destination offers a breathtaking escape, beckoning nature enthusiasts, adventure seekers, and tranquillity chasers alike. Let’s embark on a journey to discover the magic that awaits the visitor – whether they are local or from abroad.

The lakeside is a tapestry woven with breathtaking scenery. The centrepiece is, of course, the lake itself – a vast expanse of shimmering water reflecting the ever-changing hues of the sky.

Lush green hills cradle the lake, their slopes dotted with indigenous trees that provide a habitat for a vibrant array of birdlife. ornithologists can expect to spot species like the majestic African fish eagle, the vibrant lilac-breasted roller, and the elusive klipspringer. For those seeking an adrenaline rush, the lakeside offers a plethora of activities. Take to the crystal-clear waters in a kayak or a boat, feeling the cool spray on your face as you glide across the lake’s surface.

Hike or bike along the scenic trails that weave through the surrounding hills, soaking in the panoramic views and the invigorating fresh air.

Horse riding enthusiasts can explore the picturesque countryside on horseback, forging a unique connection with the landscape. The lakeside destination is also a haven for those seeking peace and quiet.

Unwind on the pristine shores of the lake, letting the gentle lapping of waves lull you into a state of serenity.

Read a book under the shade of a sprawling acacia tree, the rustling leaves providing a natural soundtrack.

Enjoy a stargazing session at night, marvelling at the dazzling tapestry of constellations that unfolds above the unpolluted night sky.

Steeped in rich cultural heritage, visitors can experience the nearby Chief’s Kraal, a traditional village that offers a glimpse into the lives and customs of the local people.

Interact with the warm and welcoming inhabitants, learning about their history and way of life or immerse yourself in the vibrant local music and dance, allowing the rhythm to transport you to another world.

No exploration is complete without indulging in the local cuisine. The destination offers a chance to savour authentic Zimbabwean dishes.

“sadza” – a cornmeal porridge that is a staple food in Zimbabwe.

Lomagundi Lakeside caters to a variety of budgets and preferences. Choose from comfortable lodges nestled amidst the natural beauty to luxurious tented camps that offer a unique glamping experience.

The best time to visit the lakeside is during the dry season, from May to October, when the skies are clear and the weather is pleasant.

The lakeside beckons those who yearn to escape the hustle and bustle of everyday life.

It’s a place to reconnect with nature, experience new adventures, and create lasting memories.

So, pack your bags, embrace the spirit of exploration, and discover the magic that awaits at Lomagundi Lakeside

A luxury tented camp, situated on the banks of the Runde River in Gonarezhou National Park, Mahove tented camp offers a truly immersive wilderness experience in one of Zimbabwe's most tranquil areas. As one of only three camps within the park, Mahove provides a secluded and intimate setting for travellers seeking an authentic African bush adventure.

Accommodations at Mahove consist of four large Meru-style tents that are placed along the riverbanks. Each tent features twin beds, an ensuite bathroom with hot and cold running water, flush toilets, and solar lighting. Guests can relax on their private outdoor seating areas and observe the diverse wildlife that frequents the area, including elephant herds, packs of wild dogs, and various game species.

The camp operates seasonally from May to October, offering guests the opportunity to enjoy the park during the driest and most game-rich period of the year. Accessible by air flight and road transfer, Mahove Tented Camp provides a luxurious yet authentic camping experience in the heart of the African wilderness.

In addition to comfortable accommodations, Mahove offers a range of activities to immerse guests in the natural beauty of Gonarezhou National Park. Guided game drives and bush walks led by private guides allow visitors to get up close to Zimbabwe's fascinating wildlife. The camp also provides the unique opportunity to combine these activities into one excursion, exploring areas on foot that are inaccessible by vehicle.

Guests can also enhance their safari experience by embarking on excursions to iconic landmarks such as the Chilojo Cliffs or the Tembwahata and Machanu Pans. Whether you choose to explore the Northern and Southern banks of the Runde or venture to the Save/Runde junction, Mahove Tented Camp offers a wealth of opportunities for unforgettable adventures in Zimbabwe's untamed wilderness.

For nature enthusiasts and birdwatchers, Mahove Tented Camp is a paradise, with the Runde River often visited by elephants, buffalo, hippo, waterbuck, nyala, and kudu. The camp's location provides easy access to spectacular game viewing areas, natural pans, and rivers, making it an ideal base for exploring the park's diverse ecosystems.

With its luxurious accommodations, personalized service, and unparalleled access to the natural wonders of Gonarezhou National Park, Mahove Tented Camp promises an unforgettable safari experience for those seeking a true escape into the heart of Africa.

Zimbabwe's Zambezi

For the thrill-seeker, few adventures compare to the untamed power of whitewater kayaking.

Zimbabwe offers a world-class whitewater experience on the mighty Zambezi River, a churning torrent that carves its path through the heart of the country, culminating in a spectacular descent below Victoria Falls. Paddling through this iconic landscape is an unforgettable journey, a test of physical prowess and a baptism by exhilarating rapids.

The Mighty Zambezi: A River of Contrasts

The Zambezi River below Victoria Falls is a unique ecosystem, transitioning from the tranquil expanse of Lake Kariba upstream to a dramatic gorge carved by millennia of rushing water. This dramatic shift creates a diverse paddling experience. The upper sections offer scenic stretches of calm water, perfect for admiring the surrounding wildlife and the verdant African landscape. Here, pods of hippos’ laze in the shallows, crocodiles bask on the riverbanks, and a vibrant tapestry of birds fills the air with their calls.

As you paddle further downstream, the river transforms into a formidable force. The iconic Batoka Gorge, a deep chasm carved by the relentless power of the Zambezi, marks the beginning of a series of exhilarating rapids.

At this point, the previously calm river awakens, churning through the gorge with impressive force. Kayakers navigate a series of class IV and V rapids, names like "Oblivion" and "Boiling Pot" hinting at the intensity of the experience.

These stretches demand focused paddling, teamwork, and a healthy dose of courage as you manoeuvre through turbulent waters, dodging obstacles and riding the waves.

Expertise is Key: Safety on the Zambezi

White water kayaking on the Zambezi is not for the faint of heart. The river's power demands respect and expertise. Fortunately, a plethora of experienced outfitters are available to guide you on this adventure.

These companies provide top-of-the-line equipment, experienced kayakers as guides, and comprehensive safety briefings.

The guides play a crucial role in navigating the rapids safely and ensuring a thrilling experience for everyone involved.

They possess an intimate knowledge of the river's intricacies, allowing them to anticipate upcoming obstacles and guide paddlers through the most challenging sections.

Beyond the Rapids: A Celebration of Nature

While the white-water sections provide the adrenaline rush, the Zambezi River offers much more.

During calmer stretches, you can take a moment to appreciate the surrounding wildlife. Elephant herds might be spotted quenching their thirst on the riverbank, while majestic fish eagles soar overhead, their piercing cries echoing across the gorge.

Some rafting companies offer kayaking trips that incorporate wildlife viewing, allowing you to witness the wonders of the African bush firsthand. You might encounter playful troops of baboons, graceful zebras grazing on the plains, or even the elusive African wild dog, all adding to the richness of the experience.

Different Strokes for Different Folks: Kayaking Options on the Zambezi

The Zambezi caters to paddlers of varying skill levels. Multi-day trips offer a comprehensive experience, starting with calmer sections for beginners to build confidence and progressing towards more challenging rapids as the journey unfolds. These trips allow you to truly immerse yourself in the beauty and power of the river, with nights spent camping under the star-studded African sky.

For seasoned kayakers seeking a pure adrenaline rush, single-day trips focusing on the most intense rapids are available. These action-packed excursions push the boundaries of your skills and offer an unforgettable test of your kayaking prowess.

Beyond the Exhilaration: A Responsible Adventure

Responsible tourism practices are essential when venturing into such a magnificent natural environment. Thankfully, many outfitters prioritize sustainability. They implement measures to minimize their environmental impact, such as using biodegradable products and educating guests on the importance of preserving the river's delicate ecosystem.

A Call to the Adventurous Spirit

White water kayaking on the Zambezi River is an adventure that carves itself into your memory. It's a test of your physical strength, mental focus, and teamwork skills.

But beyond the adrenaline rush, it's a journey of breathtaking beauty, a chance to witness the raw power of nature, and a deep appreciation for the diverse wildlife that calls the Zambezi home.

So, if you're an adventurer seeking a challenge and an unforgettable experience, pack your paddle and prepare to be baptized by the white waters of Zimbabwe's mighty Zambezi.

Zimunda Estate

A Coffee Lover’s Paradise In The Eastern Highlands of Zimbabwe

Text by Natasha Munyukwa

Located in the stunning Vumba Mountains of the Eastern Highlands, Zimunda Estate offers a unique and rejuvenating getaway for travellers who love nature and indulging in the beauty of Zimbabwe's lush landscapes. The estate sits on 50 acres of land with coffee plantations, vegetable gardens, orchards, and indigenous forests, providing a tranquil setting to relax and reconnect with yourself in a setting that feels worlds away from the ‘busy’ everyday life.

Zimunda Estate welcomes guests to a quiet and luxurious retreat where you can enjoy the views and stay in comfortable accommodations. The Ruby-Hornbill Cottage and The Terraces offer a seamless blend of indoor and outdoor living spaces, allowing you to immerse yourself in the natural beauty that surrounds you. Wake up to the gentle rustling of leaves and the aroma of freshly brewed coffee as you start your day in this idyllic retreat.

As you explore the estate, you'll discover the heart and soul of Zimunda: its working specialty coffee farm. Embrace the opportunity to go behind the scenes and witness the journey from field to cup, learning about the art of coffee cultivation and processing. The estate focuses on sustainability and preserving Zimbabwe's coffee heritage. Try the freshly roasted coffee, buy the exclusive "Black Market" blend, and enjoy the unique flavours that reflect the area’s history.

Garry Moffat

Garry Moffat

Garry Moffat

Garry Moffat

Garry Moffat

Venture into the mountains of the Eastern Highlands and embark on exciting adventures that will energise you. Whether you choose to hike through the lush forests, explore the nearby town of Mutare, or simply relax in the beauty of nature, Zimunda Estate offers a place where you can rejuvenate and discover new experiences.

Experience the magic of Zimunda Estate in the Eastern Highlands of Zimbabwe, where luxury, sustainability, and heritage converge to create an unforgettable escape for coffee lovers and nature enthusiasts alike. Experience Zimbabwe's coffee culture, unwind in the peaceful Vumba Mountains, and let Zimunda Estate be your gateway to a world of wonder and relaxation.

Come and explore the wonders of Zimunda Estate, where every sip of coffee has a story to tell, and every moment is filed with true hospitality.

Responsible Tourism

As A Sustainable Path Forward in Zimbabwe

Text by Martin Chemhere

Zimbabwe, a nation renowned for its breathtaking landscapes, diverse wildlife, and rich cultural heritage, has long been a captivating destination for travellers worldwide.

However, in recent years, there has been a growing shift towards responsible tourism practices, ensuring that tourism benefits both visitors and the country alike. This article explores the rise of responsible tourism in Zimbabwe, its key principles, and the positive impact it has on the nation's environment, communities, and overall development.

Responsible tourism, also known as sustainable tourism, goes beyond simply enjoying the beauty of a destination. It encompasses a holistic approach that considers the environmental, social, and economic impacts of tourism activities. Here are some key principles that underpin responsible tourism in Zimbabwe:

Responsible tourism practices prioritize the protection of Zimbabwe's diverse ecosystems and wildlife (environmental conservation). This includes minimizing waste generation, using water and energy resources efficiently, and supporting initiatives that conserve endangered species and habitats.

National parks and conservancies like Hwange National Park and Mana Pools National Park exemplify this commitment, implementing eco-friendly practices and actively engaging in wildlife conservation efforts.

The practice of responsible tourism recognizes the importance of local communities and strives to ensure they benefit from tourism activities (community empowerment). This can involve employing local people in various aspects of the tourism

industry, supporting local businesses and artisans, and fostering cultural exchange opportunities. Initiatives like community-run lodges and cultural tours empower local communities, allowing them to participate in tourism development and improve their livelihoods.

Responsible tourists respect the cultural heritage and traditions of Zimbabwean communities. This involves dressing modestly when visiting sacred sites, being mindful of local customs and etiquette, and avoiding activities that could be disrespectful to local cultures. Responsible tourism operators educate visitors about local customs and traditions, fostering understanding and promoting cultural appreciation. The embrace of responsible tourism in Zimbabwe has yielded a multitude of positive impacts such as environmental protection, economic growth and cultural preservation.

Environmental protections involve practices like responsible waste management, reduced water and energy consumption, and habitat conservation contribute to preserving Zimbabwe's natural beauty for future generations. This not only benefits the environment but also ensures the long-term sustainability of the tourism industry itself.

Economic growth is the approach to supporting local businesses andemploying local people, responsible tourism fosters economic development in local communities. This injects income into the local economy, creates employment opportunities, and contributes to poverty alleviation.

Cultural preservation is where responsible tourism fosters cultural exchange and understanding between visitors and local communities. This helps to preserve Zimbabwe's rich cultural heritage and traditions, ensuring their continuation for future generations. Additionally, it allows visitors to gain a deeper appreciation for the unique cultural tapestry of the country.

Despite the positive strides taken, challenges remain in fully realizing the potential of responsible tourism in Zimbabwe. These include educating both tourists and tourism operators about responsible practices is crucial for widespread adoption. This can be achieved through campaigns, workshops, and certifications that promote responsible tourism principles.

Development of sustainable infrastructure that is essential for responsible tourism. This includes investing in eco-friendly lodges, promoting responsible waste management systems, and ensuring sustainable resource management practices.

Ensuring effective collaboration between government agencies, tourism operators, local communities, and NGOs is vital for the successful implementation and long-term sustainability of responsible tourism practices.

The rise of responsible tourism in Zimbabwe signifies a commitment towards a more sustainable and equitable future for the tourism industry. By embracing responsible practices, Zimbabwe can ensure the continued protection of its natural beauty and cultural heritage while fostering economic development and empowering local communities.

As awareness grows and collaborative efforts continue, responsible tourism has the potential to become the cornerstone of a thriving and sustainable tourism sector in Zimbabwe, leaving a positive legacy for generations to come.

Domborembuzi Mountain Adventure, History, and Spirituality in Murehwa

Towering over the Murehwa District in the east of Zimbabwe, Domborembudzi, (Shona for Mountain of Goats), is more than just a geographical landmark. It's a captivating tapestry woven with natural beauty, rich history, and spiritual significance, offering a unique blend of experiences for visitors seeking adventure, cultural immersion, and self-discovery.

A Hiker's Paradise:

Domborembudzi's granite monolith, stretching 3 kilometers and reaching a height of 300 meters, presents a thrilling challenge for hikers of all levels. The diverse terrain, encompassing steep climbs, rocky outcrops, and scenic plateaus, provides an unforgettable trek.

As you ascend, the surrounding landscape unfolds, revealing breathtaking panoramic vistas of rolling hills, verdant valleys, and distant mountain ranges. The cool mountain air, the rhythmic sound of your own footsteps, and the captivating scenery create a truly immersive experience.

A Journey Through Time:

Domborembudzi is a treasure trove of history, bearing silent witness to the lives of past civilizations. Scattered across its slopes are ancient San rock paintings, offering a glimpse into the lives, beliefs, and artistic expressions of these early inhabitants.

The mystical paintings, estimated to be centuries old, depict hunting scenes, animals, and geometric patterns, providing a fascinating window into Zimbabwe's rich cultural heritage.

A Spiritual Haven:

For many locals, Domborembudzi holds immense spiritual significance. The mountain is considered a sacred place, believed to possess powerful healing and spiritual energy.

Traditional ceremonies and rituals are often performed on its peak, fostering a sense of deep connection with the land and the ancestors.

Visitors can experience this unique spiritual dimension by observing these ceremonies with respect or simply by soaking in the serene atmosphere of the mountain.

Beyond the Mountain:

The allure of the mountain extends beyond its peak. The surrounding Murehwa District offers a plethora of additional activities for the adventurous traveller.

Explore the nearby Chinyani village, where traditional crafts are made and local hospitality awaits. Immerse yourself in the natural splendour of Shavanhowe River, ideal for fishing, boating, and tranquil nature walks. Delve into the cultural heritage of the Murehwa Caves, adorned with more ancient rock paintings, and learn about the fascinating history of the region.

Sustainable Tourism:

Responsible tourism is paramount when visiting Domborembudzi and its surrounding areas.

Visitors are always encouraged to respect the local culture and traditions, minimize environmental impact by leaving no trace, and to support local businesses by purchasing locally-made crafts.

Participating in community-run tours is a crucial aspect of ensuring a sustainable and responsible visit.

A Call to Adventure:

The mountain beckons you to embark on a journey that transcends the physical. It's a call to challenge yourself on a thrilling hike, to connect with the rich history and spiritual significance of the mountain, and to immerse yourself in the beauty and culture of the Murehwa District.

Whether you seek an adrenaline-pumping adventure, a cultural immersion, or a moment of spiritual reflection, Domborembudzi awaits, ready to offer an unforgettable experience that will leave a lasting impression.

Planning Your Trip:

Before embarking on your Domborembudzi adventure, it's essential to plan and prepare adequately. Research the best time of year to visit, considering the weather conditions.

Sturdy hiking boots, appropriate clothing, and adequate water and snacks are essential. Hiring a local guide familiar with the mountain and its cultural significance can significantly enhance your experience. Additionally, remember to be respectful of the local community, their traditions, and the fragile environment. Domborembudzi stands as a testament to the captivating blend of nature, history, and spirituality that defines Zimbabwe.

So, pack your bags, embrace your sense of adventure, and prepare to be enthralled by the magic of this extraordinary mountain.

A Decade of Wild Freedom:

Free 2 Be Wild Wildlife Sanctuary. Celebrates 10 Years of Rescue, Rehabilitation, and Release

Text by Martin Chemhere

Nestled amidst the vibrant savannah hills and forests of Burnside, Bulawayo, the Free 2 Be Wild Wildlife Sanctuary (FTBW) quietly marks a milestone achievement: 10 years of providing a haven for animals in need.

Celebrations to mark the anniversary include the release of a troop of 15 rescued baboons, cared for at FTBW, back into the wild in collaboration with Zimbabwe Parks and Wildlife.

From a dream born in the heart of a passionate individual, (founder and director Baye Pigors) to a thriving sanctuary teeming with life, the journey has been paved with dedication, resilience, and unwavering love for the wild.

Baye founded FTBW in 2014 at the age of 22, and over the years the centre has released over 500 other rescued animals back into the wild. To date, the centre has saved the lives of hundreds of animals, educated thousands of mainly young school-going children, and provided space for volunteers to learn, and for local and international visitors seeking for that special and close-knit interaction with wildlife under rehabilitation.

“We are the first primate rehabilitation centre to be oriented specifically to the rehab and release of African primates. The success rate of primate releases in Southern Africa – carried out by qualified operators – is an admirable 97%,” she said.

The Genesis of Free 2 Be Wild

The story of FTBW begins with Baye Pigors, a former tour guide whose life intertwined with animals from a young age. Witnessing firsthand the plight of injured, orphaned, and illegally kept wildlife ignited a spark within her. The dream of creating a sanctuary, a space where these animals could receive care, recover, and potentially return to the wild, blossomed. Fuelled by unwavering determination and a growing network of supporters,

Baye embarked on a mission to make the dream a reality. In 2013, amidst challenges and bureaucratic hurdles, FTBW opened its doors, welcoming its first residents: a pair of orphaned owlets in addition to Umfazi, the orphaned boon. The organisation was later officially registered in 2014.

Humble Beginnings

The initial years were marked by tireless efforts. With limited resources and a dedicated team of volunteers, the sanctuary slowly expanded its infrastructure, building enclosures, acquiring medical equipment, and fostering partnerships with veterinarians and wildlife experts. Each rescued animal brought its own unique story, requiring specialized care and rehabilitation tailored to their specific needs.

Over time, FTBW transformed into a haven for a diverse array of wildlife. From majestic birds of prey soaring through the sky to playful primates swinging through the trees, the sanctuary became a vibrant tapestry of life. Each resident arrived with a distinct history: orphaned cubs separated from their mothers,

confiscated animals from illegal trade, and injured creatures nursed back to health.

Rescue, Rehabilitation, and Release

The core mission of FTBW has always been threefold: rescue, rehabilitation, and release. Rescuing animals from a variety of situations, including poaching, illegal pet trade, and habitat loss, forms the first crucial step. The sanctuary provides immediate care, addressing injuries, malnutrition, and psychological trauma.

The rehabilitation process is often lengthy and painstaking. Dedicated staff, veterinarians, and volunteers work tirelessly to ensure each animal receives the necessary medical attention, nutritional support, and species-specific enrichment. The ultimate goal, however, remains to release animals back into their natural habitats, allowing them to reclaim their wild independence.

“The joy of witnessing a rehabilitated animal soar back into the sky, scamper back into the forest, or return to dams or lakes is unparalleled. Each release serves as a testament to the

Founder : Baye Pigors

dedication and expertise of the team, and a beacon of hope for the future of wildlife conservation,” said the founder of the sanctuary.

Educating and Inspiring

FTBW’s impact extends beyond direct animal care. The sanctuary serves as an educational hub, raising awareness about the threats faced by wildlife, the importance of conservation, and the individual efforts that can make a difference. Educational programs, volunteer opportunities, and community outreach initiatives connect people with the wonders of the animal kingdom and empower them to become advocates for change.

The centre is actively changing the perception of primates from being considered nuisances to being recognized as valuable contributors to ecosystems. Their efforts in education include a school program that teaches children about the significance of primates and how to coexist with them.

Additionally, the sanctuary plan to extend their impact by launching a program for villages affected by primate crop raiding, focusing on finding sustainable solutions to mitigate conflicts and protect both the livelihoods of the villagers and the primates.

The sanctuary is making a significant impact by providing a haven for

injured, orphaned, and confiscated animals and birds. This is crucial at a time when wildlife species, including the critically endangered pangolin, are facing a rapid decline and need a second chance to thrive in their natural habitats.

Milestones

As FTBW celebrates its tenth anniversary, it reflects on a decade of remarkable achievements. Thousands of animals have received care and a second chance at life. Countless individuals have been touched by the sanctuary’s mission, fostering a deeper understanding and appreciation for wildlife.

Throughout their journey, FTBW has collaborated with numerous organizations, including Nikela, people who help conservationists, which was established by the dynamic duo of Margrit and Russ Harris. The Harris couple’s invaluable support in spreading awareness about the sanctuary, their generous donations, and their assistance in facilitating releases have left a lasting impact on its work.

In 2021, the organisation made a significant accomplishment by partnering with Zimbabwe Parks and Wildlife to release a troop of rescued vervets into a national park in Zimbabwe. This release marked a historic event, as it was the first recorded troop reintroduction in Zimbabwe since the 1970s when a troop of monkeys was released onto an island in Kariba.

Under the authority of Zimparks, FTBW is a recognized organization with the responsibility of rescuing, rehabilitating, releasing orphaned animals, and providing care for injured wildlife. In her mission to provide a home for and to rehabilitate suffering primates and other wildlife species, Baye duly received the coveted ‘Unsung Conservation Hero’s Award 2016’ from by Africa Geographic. “However, the journey is far from over. The threats to wildlife persist, and the need for rescue, rehabilitation, and conservation remains critical. The centre continues to strive for a future where all animals can thrive in their natural habitats, free from exploitation and harm,” notes Baye.

Call to Action

The tenth anniversary of FTBW serves as an opportunity not only to celebrate past achievements but also to look towards the future with renewed commitment. The sanctuary invites individuals and communities to join their mission in various ways:

•Support their work: Donations, volunteering opportunities, and sponsorships allow the sanctuary to continue providing vital care and rehabilitation services.

•Raise awareness: Spreading the word about the sanctuary’s mission and the threats faced by wildlife can inspire others to take action.

•Make responsible choices: Supporting ethical wildlife-related businesses, reducing our ecological footprint, and advocating for stronger wildlife protection policies can create a ripple effect of positive change.

As FTBW embarks on the next chapter, the hope remains the same: a world where humans and animals coexist in harmony, and all creatures can roam free in their natural habitat. By joining hands and taking collective action.

Restapedic Bedding, the top producer of beds and mattresses in Zimbabwe, maintains its market dominance in both domestic and international markets with its Firm Bed brand, which provides reasonably priced, high-quality sleep.

Since it has been on the market for more than a decade, this kind of bed has undergone further development thanks to new technology and the company’s access to a larger variety of raw materials. The continuous improvements have mostly been based on input from hotels. A void in the Zimbabwean market for high quality hotel beds served as the impetus for the creation of the Firm Bed brand, according to Denise Collet, Marketing Manager at Restapedic Bedding.

“Many of the country’s hotels and lodges were searching for mattresses and beds that were the best fit for the hospitality sector. In response, we produced a product of the greatest calibre, making it easier for Zimbabwean hotels and lodges to source bedding locally,” she said.

Restapedic brand history and philosophy:

Restapedic began as a small family-owned company operating out of a shipping container that was modified. There are now over 120 employees, up from only a small number of them—the majority of them are still employed by the company today. They currently occupy the second-largest bed factory in southern Africa, a 17,000 square metre fully automated facility.

The company’s attitude remains unchanged, as they strive to produce top-notch items at reasonable costs, even with their remarkable success.

“Not only are all Firm Beds constructed fit for royalty, but so are all those with the means to purchase them. We want the global market and our fellow citizens to feel comfortable using Zimbabwean companies because we have worked incredibly hard to produce things that are on par with or better than imported ones,” said Collet.

The making of the Firm Bed:

High quality materials are utilised to meet the needs of the guest because hotel beds are continuously used by visitors of all weights, with varying sleeping preferences, and some with medical concerns. The bed has the resilience required to sustain a wide variety of weights thanks to a bonnell spring system with wave and side supports. This gives the bed longevity and provides excellent spinal support for the user.

The mattress has multiple layers of foam inside it that give it a medium firm sensation while also softening it. Some visitors might prefer a softer bed, so not all will desire something extremely firm. Because bamboo fabric is hypoallergenic and has a high moisture absorption capacity, it is a great choice for a variety of hotel visitors. Bamboo is appropriate for both hot and cold weather.

Rather than only pleasing certain members of a household, the Firm Bed has been thoughtfully developed to satisfy a wide range of folks all at once. The illusion has been created that the guest personally selected the bed.

The typical mattress is medium firm, but if the customer requests it, the manufacturer can make the mattress stiffer.

Even the pickiest visitors’ needs will be met by the way the bed is made.

By adapting to the user’s body weight, the pocket springs stop pressure points from building up. An additional layer of comfort and joint health benefits are provided by the copperinfused gel topping that covers the mattress.

“Distinctive innovations distinguish our Firm Bed brand from rivals.

Our highly skilled employees collaborate with our state-of-the-art gear in our fully automated facility to ensure that every mattress is prepared to the highest standards.,” said the marketing manager.

Eco-friendly aspects and sleep:

Because some of the foam layers in the mattress are composed of recycled foam (Rebond foam), the construction of the bed has some environmentally beneficial features.

There’s also bamboo fabric. The bed plays a significant role in enhancing the entire guest experience in hotels since the mattresses are exceptionally comfortable and allow guests to obtain a good night’s sleep. Restapedic Bedding is in a strong position to grow going forward, as the Firm Bed is currently the market leader in Zimbabwe and is also making inroads into the adjacent region.

Refurbishment of RMIA Air Traffic Control Tower Underway

The refurbishment of the iconic and historically significant RG. Mugabe International Airport air traffic control tower is under way.

The tower’s unique design is reminiscent of the “Great Medieval Palace” the Great Zimbabwe Monument”, where the country derived its name.

The tower's unique design, inspired by the majestic Great Zimbabwe Monument, is being carefully preserved. The refurbishment focuses on upgrading the internal infrastructure and technological systems, while maintaining the external character that has become synonymous with Zimbabwean aviation.

Key Upgrades:

Enhanced air traffic control technology: New radar and communication systems will be installed to improve airspace management and flight safety. This will enable the tower to handle increased traffic and accommodate larger aircraft.

Modernized working environment: The interior of the tower will be revamped to create a comfortable and efficient space for air traffic controllers. This includes ergonomic workstations, improved lighting, and better climate control.

Sustainability features: The refurbishment will incorporate energy-saving measures and eco-friendly materials, reducing the tower's environmental footprint. The refurbishment has seen wide spread excitement among stakeholders across the board including hospitality operators, tour operators, government officials, among other travel and tourism industry players. It is hoped that this project has the potential to improve the tower's functionality and aesthetics.

The project began in 2023 and is expected to be completed by the end of 2024. The refurbishment is part of a larger modernization program for the R.G. Mugabe International Airport, aimed at boosting its capacity and competitiveness. This will not only benefit the aviation industry but also contribute to Zimbabwe's economic growth and tourism development.

The refurbishment of the R.G. Mugabe International Airport control tower is more than just a cosmetic upgrade. It signifies Zimbabwe's commitment to progress, safety, and efficiency in the

The tower, once completed, will stand as a testament to the country's aspirations and its place in the global air travel landscape.

The refurbishment is being funded by a combination of government and private sector investment and is creating jobs for local construction workers and technicians. Furthermore, the new control tower will be able to handle up to 6 million passengers per year, compared to the current capacity of 2.5 million.

The refurbishment of the control tower is a crucial step in modernizing R.G. Mugabe International Airport and solidifying its position as a major aviation hub in Southern Africa.

Refurbishment will include upgraded technology to improve air traffic control, leading to safer and smoother flight operations. The project will allow the airport to handle more air traffic, catering to the growing demand for air travel in the region.

The modernized airport will attract more airlines and passengers,

Overall, the refurbishment of the control tower at R.G. Mugabe International Airport is a positive development that will benefit both the aviation industry and Zimbabwe's economy. It marks a significant step towards a brighter future for air travel in the region.

Airlink is a South African regional airline offering a robust network of destinations across Southern Africa, connecting Zimbabwe to key business and leisure hubs. The presence of Airlink at RGM Airport provides passengers with increased connectivity options and potentially more competitive fares.

Cemair is renowned for its domestic and regional flights within South Africa, and its arrival at the airport opens doors for potential new routes within Zimbabwe and neighbouring countries. This could lead to increased air traffic and contribute to the development of the regional aviation sector.

Low-cost carrier

Fastjet is known for its affordable fares brings a budget-friendly option to the Zimbabwean air travel market.

The presence of Fastjet at RGM Airport could stimulate travel demand by making air travel more accessible to a wider range of passengers, potentially boosting tourism and business activities.

The presence of the three airlines at the RGM Airport's renovated section of the airport holds significant potential for the Zimbabwean aviation industry. Some of the anticipated positive impacts include increased connectivity. With the addition of these airlines, passengers have access to a wider range of destinations, both regionally and internationally. This enhanced connectivity can foster trade, tourism, and investment opportunities for Zimbabwe.

The presence of more airlines can lead to increased competition in the market, potentially resulting in lower fares and improved service quality for passengers. This can make air travel more affordable and attractive to a wider range of travellers.

The aviation industry plays a crucial role in driving economic growth. The expansion of the RGM Airport and the arrival of new airlines can create job opportunities, stimulate related sectors like tourism and hospitality, and contribute to the overall economic development of Zimbabwe.

The revamped international wing and the arrival of Airlink, Cemair, and Fastjet mark a significant milestone for Zimbabwe's aviation sector. These developments pave the way for increased connectivity, potential fare reductions, and economic growth.

As the aviation industry continues to evolve, Zimbabwe is well-positioned to reap the benefits of this growth, positioning itself as a key player in the regional and potentially, the international aviation landscape.

New Airport For

Text by Martin Chemhere

The growth of the tourism industry in Mutare, in the Eastern Highlands has for a long time been hindered by several things. These include limited air connections, especially to major international hubs, making the region less accessible to tourists compared to other destinations and high cost of air travel, particularly for budget travellers, who are potentially discouraged from visiting the region.

Other setbacks for the region are infrastructure limitations as a result of poor road conditions and a lack of public transport options. Another likelihood is that the region might not be effectively marketed to potential tourists, leading to low awareness and interest even with adequate air connectivity.

There is also the appeal of slow travel and adventure due to some tourists deliberately choosing slower overland travel options to experience the region's scenery and culture more deeply, rather than relying on air transport.

It's also worth noting that air transport can also be a facilitator of tourism growth by enabling faster and more convenient access to the region for certain types of tourists.

Additionally, improving air infrastructure could be part of a broader strategy to address other hindrances, such as supporting the development of local tourism businesses and promoting sustainable practices.

However, the good news is that the government of Zimbabwe plans to build a new, contemporary airport by moving the Grand Reef Airport from the city of Mutare to Mutasa South District.

Adequate flat land, necessary for the development of airports has been cited by the government as the reason for the relocation of the Grand Rief Airport near Mutare to Mutasa South District.

The government has already made initial steps towards the establishment of the airport, with Transport and Infrastructural Development Minister Felix Mhona, accompanied by other government officials touring the proposed new airport site.

Significant progress has been made by the Airports Company of Zimbabwe in carrying out feasibility studies for the new airport project.

The feasibility studies are expected to be completed by the end of this year 2024.

With Manicaland being a significant tourism hub, the new airport should ease the movement of travellers to and from the region, as travelling time by air from Harare will be about 30 minutes only.

Furthermore, the government is complementing the construction of the new airport with the concurrent rehabilitation of roads in Mutare.

Leva Hotels

Partners TDW and Turnbury In Strategic Zimbabwe Expansion

Text by Martin Chemhere

The UAE-based hospitality brand LEVA Hotels has announced two visionary projects in Zimbabwe as part of its expansion drive. This ambitious project, scheduled for completion within two years, is a collaborative effort with Troika Design Workshop (TDW), a leading consulting firm specializing in architecture, quantity surveying, and engineering, and Turnbury Property Developers (TPD), an esteemed real estate development company dedicated to community shaping.

While TDW and TPD spearhead the property development, LEVA will manage the 120-unit residential complex, LEVA Hotel Residences, and a four-star LEVA hotel with 180 rooms in the Mount Pleasant suburb.

“We are thrilled to announce our expansion into Zimbabwe, a country with immense potential for the hospitality industry,” said J.S. Anand, Founder and CEO of LEVA Hotels and Resorts. “Our two greenfield projects in Harare will offer guests a unique and memorable experience, and we are confident that they will be a valuable addition to the Zimbabwean hospitality landscape.”

The strategic partnership with Troika Design Workshop (TDW) and Turnbury Property Developers aligns seamlessly with LEVA's long-term vision of fostering growth and supporting/ boosting local businesses and talents within the region. This collaboration is characterized by shared values, a commitment to excellence, and a unified vision for sustainable development, serving as the cornerstone for the hotels' involvement in these greenfield projects.

Unlike many other African countries, Zimbabwe boasts of a world-class tourism infrastructure and has some of the most luxurious hotels and lodges in the Southern African region.

LEVA Hotels is well-positioned to capitalize on Zimbabwe's growing tourism demand. The four-star 180-room hotel and the 120-unit LEVA Hotel Residences at Mount Pleasant will incorporate LEVA Hotels’ key brand design elements, brought to life by TDW's innovative approach in architecture and engineering, coupled with Turnbury's expertise in real estate development. Set to launch within two years, the property is set to offer a fresh, vibrant, and innovative service in the country.

LEVA Hotels is committed to making hospitality more accessible for budget-conscious travellers through its unique business design. The brand is confident that its unique approach to hospitality, which combines affordability, quality, and a focus on local culture, will resonate with travellers from all over the world.

The brand looks forward to playing a pivotal role in the development of Africa's tourism landscape and making the continent a more desirable tourist destination for everyone.

Troika Design Workshop (TDW), under the leadership of Phillip Kudzayi as Director, stands out as a prominent full- service consulting firm, offering expertise in Architecture, Quantity Surveying, and Engineering.

Established in 2015, TDW has left an indelible mark on the city of Harare through its involvement in noteworthy and high-profile developments.

Led by Simanga Madhlabuta, Turnbury is a distinguished real estate development company committed to shaping communities and creating lasting value that concerns itself with opportunities within the property sector.

Turnbury was born out of Troika Design Workshop (TDW) in 2019 to separate construction contracts and property development pursuits from the core consulting operations.

LEVA Hotels was founded in 2019, as a dynamic lifestyle hotel concept created to offer a fresh and more accessible perspective to the hospitality industry.

Under the stewardship of JS Anand, LEVA Hotels offers modern convenience and traditional hospitality together.

Recognizing its guests as tech-savvy explorers, the hotel brand delivers an experience that is cutting-edge, convenient, and contemporary to those traveling for both work and play.

LEVA’s flagship property LEVA Mazaya Centre – Dubai, has been ranked number one spot on TripAdvisor - just three years after opening. It’s hip dining space, which is managed by Seven’s Bakers Kitchen, features rustic benches and retro baking equipment that’s in perfect harmony with LEVA’s vision of a contemporary hotel concept tailored for today’s travellers.

Boost

For Zimbabwe M.I.C.E Industry

Text by Martin Chemhere

The Zimbabwe Ministry of Finance and Economic Development & Investment Promotion (MOFED&IP)

recently held the 56th Session of the Economic Commission for Africa (ECA), Conference on African Ministers of Finance and Economic Planning from 28 February to 5 March in Victoria Falls, Zimbabwe. The theme for the 2024 COM was “Financing the transition to inclusive green economies in Africa: imperatives, opportunities and policy options”.

The Conference brings together African Ministers of Finance, Planning and Economic Development, governors of central banks, and entities of the United Nations system. In addition, it includes the participation of pan-African financial institutions, youth representatives, African academic and research institutions, development partners, intergovernmental organizations and other key stakeholders on an annual basis to engage and exchange views on the state of economic and social developments in Africa.

The continental gathering was a welcome boost for the Zimbabwean tourism industry, whose MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism holds so much promise for the country.

MICE tourism is dedicated to planning and marketing business gatherings, conferences, exhibits, and meetings. It is a corporate travel approach that centres around a particular subject and brings together sizable groups for professional growth, knowledge sharing, and networking.

Globally, the MICE industry is performing on a high. A report by Allied Market Research estimated that the global MICE industry would reach a value of $1,439 billion by 2025, growing at a CAGR of 7.6% from 2018 to 2025. While the World Travel and Tourism Council (WTTC) reported that MICE tourism accounted for 12.5% of global tourism GDP in 2019.

International platform Micemag.com, says that “businesses are constantly seeking new opportunities to bring professionals together, foster connections, promote new ideas, and drive growth, it’s no surprise that the “meetings industry” and “events industry” have become buzz words in recent years”.

Micemag.com further notes that “every industry has some kind of event, making MICE a massive component of global business travel. The industry isn’t just limited to business events anymore, as many organizers are now incorporating leisure elements to create a more memorable experience for attendees.”

The MICE industry is a substantial sector of the tourist business that has a big financial influence on both national and international economies.