PROJECT
TEAM
INFO
To create an exceptionally stylish indesign proposal template for graphic designers
James W. Gettys Herbert Carter Jerry Thompson Susan Kane Walter Thatcher
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Proposal
Kinney proposal for brand repositioning; print, digital and screen media 2016—2017
Proposal 03
Studio PROJECT
17
TEAM
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James W. Gettys Herbert Carter Jerry Thompson Susan Kane Walter Thatcher Page 11
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Proposal 04
mee t t he T e a m NAME SURNAME
NAME SURNAME
NAME SURNAME
Job Position: Creative
Job Position: Creative
Job Position: Creative
At YourBrand since: 2006
At YourBrand since: 2006
At YourBrand since: 2006
Skillset: Design, Print, Web, SEO,
Skillset: Design, Print, Web, SEO,
Skillset: Design, Print, Web, SEO,
Marketing, Illustration
Marketing, Illustration
Marketing, Illustration
NAME SURNAME
NAME SURNAME
NAME SURNAME
Job Position: Creative
Job Position: Creative
Job Position: Creative
At YourBrand since: 2006
At YourBrand since: 2006
At YourBrand since: 2006
Skillset: Design, Print, Web, SEO,
Skillset: Design, Print, Web, SEO,
Skillset: Design, Print, Web, SEO,
Marketing, Illustration
Marketing, Illustration
Marketing, Illustration
Proposal 05
Compa n y Va l ue s The operating philosophies or principles that guide internal conduct as well as customers relations
1
4
COMPANY VALUE
COMPANY VALUE
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COMPANY VALUE
COMPANY VALUE
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COMPANY VALUE
COMPANY VALUE
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Proposal 06
Our Ca pa bil i t ies Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging
LOGOS
PU B LI C ATI O N S
WEBSITES
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Proposal 07
Ca se S t udy
A case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions.
WEB DESIGN Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.
PROJECT DEFINITION
24
It’s considered a subset of visual communication and communication
DESIGN
Graphic design is
The problem-solving
“graphic design” is
the methodology
through the use
used interchange-
of visual
of type, space and
ably with these due
communication.
image
design, but sometimes the term
W W W. KINNE Y.COM
to overlapping skills involved.
Case S t udy A case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions. CLIENT
MEDIA
Client Name
Print Campaign
Creative Division
Europe
London CLIENT FEEDBACK Tem ipsam endunti quistem quatenis aut aces qui corro inctem fugiassimus doluptatem quae. Nis et ullanisqui alitatus ero dest Caborepel magnimu saperspe cum repudandi sedi dionsequod mi, volest, occuptur, sanditiusa doluptatur? Hit qui offictem.
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MEDIA
DATE
Web
2016
www.kinney.com
6 Month Campaign
CLIENT
Proposal 010
P ro jec t Sp ecificat ion A Project Specification (or spec) is a comprehensive description of objectives for a development project
OBJECTIVES
GOALS
DELIVERABLES
Managing a project calls for clear
However, you do not need to define
Deliverable is a term used in project
objectives. After all, a project’s
specific project goals. On the other
management to describe a tangible or intangible object produced as a result
outcomes may be the products or
hand, objectives definitely are
services you develop or the results of
important. Objectives. Objectives are
of the project that is intended to be
using these products and services.
concrete statements describing what
delivered to a customer (either internal
the project is trying to achieve.
or external).
STATISTIC
GOALS
QUOTE
M a rk e t Insigh t 52%
Market insight can be defined as the attempt to discover a penetrating truth
48%
STATISTIC www.placeholder.com
“A non-obvious understanding about your customers, which if acted upon, has the potential to change their behaviour for mutual benefit”
Gender of civilian employment and members ... rates broken down by gender and age.
generate growth
Consumer Insigh t
Total employment is defined as the sum population and labour force participation
about consumers, their aspirations and motivations which can in turn be used to
Customer Insight is the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that
OECD.ORG/EMPLOYMENT
trigger their attitude and actions.
P ro jec t Ob jec t i v e s
Ta rge t Audience
Managing a project calls for clear objectives. After all, a project’s
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outcomes may be the products or services you develop or the results of using these products and services. The more clearly you define your project’s objectives, the more likely you are to achieve them. Our project objectives for the upcoming project includes:
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W W W. KINNE Y.COM
Proposal 012
Concep t 1
MEDIA
LAUNCH
CONCEPT DESCRIPTION
Web
M ay
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www.kinney.com
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JAN 2015
2015
DESIGN BRIEF
FEB 2015
DEVELOPMENT
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26
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JAN
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TEAM MEMBERS
TEAM MEMBERS
First Surname
MAY 2015
RESEARCH
26 FEB
26 MAY
First Surname
J U LY 2 0 1 5
DESIGN
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TEAM MEMBERS
26 J U LY
First Surname
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NOV 2015
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REVIEW
TEAM MEMBERS
First Surname
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26 NOV
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First Surname Second Name
2016
Proposal 014
Pack ages In creating a new design or revamping an existing design, the following aspects of a product’s package are usually reviewed
1 2
1
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2
INTERMEDIATE
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SENIOR
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ENTRY
3
PREMIUM
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JAN 2015
P ro jec t E s t im at e
The cost estimate is the product of the cost estimating process. The cost estimate has a single total value and may have identifiable component value
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£10,000
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£3,000
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PART 3
£1,700
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PART 4
£6,000
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DATE
July 10, 2016
SIGNED
Signature
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ADDRESS
ONLINE
TERMS AND CONDITIONS
Address Line 1 Address Line 2 City, County Post Code/Zip Country
Website www.placeholder.com Social Media www.twitter.com/placeholder www.facebook.com/placeholder
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