Kinney Template

PROJECT

TEAM

INFO

To create an exceptionally stylish indesign proposal template for graphic designers

James W. Gettys Herbert Carter Jerry Thompson Susan Kane Walter Thatcher

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Proposal

Kinney proposal for brand repositioning; print, digital and screen media 2016—2017

Proposal 03

Studio PROJECT

17

TEAM

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James W. Gettys Herbert Carter Jerry Thompson Susan Kane Walter Thatcher Page 11

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Proposal 04

mee t t he T e a m NAME SURNAME

NAME SURNAME

NAME SURNAME

Job Position: Creative

Job Position: Creative

Job Position: Creative

At YourBrand since: 2006

At YourBrand since: 2006

At YourBrand since: 2006

Skillset: Design, Print, Web, SEO,

Skillset: Design, Print, Web, SEO,

Skillset: Design, Print, Web, SEO,

Marketing, Illustration

Marketing, Illustration

Marketing, Illustration

NAME SURNAME

NAME SURNAME

NAME SURNAME

Job Position: Creative

Job Position: Creative

Job Position: Creative

At YourBrand since: 2006

At YourBrand since: 2006

At YourBrand since: 2006

Skillset: Design, Print, Web, SEO,

Skillset: Design, Print, Web, SEO,

Skillset: Design, Print, Web, SEO,

Marketing, Illustration

Marketing, Illustration

Marketing, Illustration

Proposal 05

Compa n y Va l ue s The operating philosophies or principles that guide internal conduct as well as customers relations

1

4

COMPANY VALUE

COMPANY VALUE

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2

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COMPANY VALUE

COMPANY VALUE

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COMPANY VALUE

COMPANY VALUE

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Proposal 06

Our Ca pa bil i t ies Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging

LOGOS

PU B LI C ATI O N S

WEBSITES

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Proposal 07

Ca se S t udy

A case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions.

WEB DESIGN Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.

PROJECT DEFINITION

24

It’s considered a subset of visual communication and communication

PRINT

DESIGN

Graphic design is

The problem-solving

“graphic design” is

the methodology

through the use

used interchange-

of visual

of type, space and

ably with these due

communication.

image

design, but sometimes the term

W W W. KINNE Y.COM

to overlapping skills involved.

Case S t udy A case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions.

CLIENT

MEDIA

Client Name

Print Campaign

Creative Division

Europe

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MEDIA

DATE

Web

2016

www.kinney.com

6 Month Campaign

CLIENT

Proposal 010

P ro jec t Sp ecificat ion A Project Specification (or spec) is a comprehensive description of objectives for a development project

OBJECTIVES

GOALS

DELIVERABLES

Managing a project calls for clear

However, you do not need to define

Deliverable is a term used in project

objectives. After all, a project’s

specific project goals. On the other

management to describe a tangible or intangible object produced as a result

outcomes may be the products or

hand, objectives definitely are

services you develop or the results of

important. Objectives. Objectives are

of the project that is intended to be

using these products and services.

concrete statements describing what

delivered to a customer (either internal

the project is trying to achieve.

or external).

STATISTIC

GOALS

QUOTE

M a rk e t Insigh t 52%

Market insight can be defined as the attempt to discover a penetrating truth

48%

STATISTIC www.placeholder.com

“A non-obvious understanding about your customers, which if acted upon, has the potential to change their behaviour for mutual benefit”

Gender of civilian employment and members ... rates broken down by gender and age.

generate growth

Consumer Insigh t

Total employment is defined as the sum population and labour force participation

about consumers, their aspirations and motivations which can in turn be used to

Customer Insight is the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying mindsets, moods, motivation, desires, aspirations, and motivates that

OECD.ORG/EMPLOYMENT

trigger their attitude and actions.

P ro jec t Ob jec t i v e s

Ta rge t Audience

Managing a project calls for clear objectives. After all, a project’s

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outcomes may be the products or services you develop or the results of using these products and services. The more clearly you define your project’s objectives, the more likely you are to achieve them. Our project objectives for the upcoming project includes:

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W W W. KINNE Y.COM

Proposal 012

Concep t 1

MEDIA

LAUNCH

CONCEPT DESCRIPTION

Web

M ay

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www.kinney.com

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JAN 2015

2015

DESIGN BRIEF

FEB 2015

DEVELOPMENT

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26

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JAN

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TEAM MEMBERS

TEAM MEMBERS

First Surname

MAY 2015

RESEARCH

26 FEB

26 MAY

First Surname

J U LY 2 0 1 5

DESIGN

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TEAM MEMBERS

26 J U LY

First Surname

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NOV 2015

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REVIEW

TEAM MEMBERS

First Surname

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26 NOV

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First Surname Second Name

2016

Proposal 014

Pack ages In creating a new design or revamping an existing design, the following aspects of a product’s package are usually reviewed

1 2

1

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2

INTERMEDIATE

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3 4

SENIOR

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ENTRY

3

PREMIUM

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4

JAN 2015

P ro jec t E s t im at e

The cost estimate is the product of the cost estimating process. The cost estimate has a single total value and may have identifiable component value

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£10,000

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PART 2 Doluptatem fug itatemporio dolecto Il is as aliquia velibus pore

£3,000

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PART 3

£1,700

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PART 4

£6,000

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DATE

July 10, 2016

SIGNED

Signature

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ADDRESS

ONLINE

TERMS AND CONDITIONS

Address Line 1 Address Line 2 City, County Post Code/Zip Country

Website www.placeholder.com Social Media www.twitter.com/placeholder www.facebook.com/placeholder

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