Palermo Manual Template

Page 1

Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

16/17

Palermo

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

S S

DESI GN E D BY ST U DIO STAN DARD

MANUAL


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

A logo identifies a business in its simplest form via the use of a mark or icon. The logo identifies a business or product in its simplest form — Here ‘s how it looks

Logo


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

01


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

1A

Logo

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

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S T U D I O S TA N DA R D

Usage Unum num obse facepor tiquem Romnoximum adhum, sentil ublin percepe rfinatum di forterei consilicam sent, in publisquid remum satum terfiterio, Caterte Muliuris.


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

1B

Lock-ups

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Full Lock-up

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

Marque

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S

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S

nonsedit, alit totaturandi.

Logotype

STUDIO S TA N DA R D

Usage The full lock-up is used in mainly for print collateral and for general more formal use.

Usage The marque and the logotype are mainly for digital use. The logotype will be used in the website header.


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

The choice of typeface and how you make it work with your layout, grid, colour scheme and design theme will make the difference between a good, bad and great design. —

Typography


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

02


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

2A

Typography

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Primary Typeface

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3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

Roboto ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789 Light ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789

Regular ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789

Bold ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

2B

Typography

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Secondary Typeface

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3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

Playfair Display ABCDEFGHIJKLM NOPQRSTUVWXZ 0123456789 Italic ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789

Regular ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789

Bold ABCDEFGHIJKLMNO PQRSTUVWXZ 0123456789


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

Brands and color are inextricably linked because color offers an instantaneous method for conveying meaning and message without words. —

Color


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

03


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

3A

Color Usage

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

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Primary

Dark Grey

Mid Grey

Color Name: Primary

Color Name: Dark Grey

Color Name: Mid Grey

Web#: 000000

Web#: 000000

Web#: 000000

CMYK: 100%/100%/100%/100%

CMYK: 100%/100%/100%/100%

CMYK: 100%/100%/100%/100%

RGB#: 000/000/000

RGB#: 000/000/000

RGB#: 000/000/000

100%

100%

100%

80%

80%

80%

60%

60%

60%

40%

40%

40%

20%

20%

20%

Color Tints In color theory, a tint is the mixture of a color with white, which increases lightness, and a shade is the mixture of a color with black, which reduces lightness. A tone is produced either by the mixture of a color with gray, or by both tinting and shading.


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

3B

Logo Colors

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White Background

Mid Background

Dark Background

Usage The full lock-up is used in mainly for print collateral and for general more formal use.

Usage The full lock-up is used in mainly for print collateral and for general more formal use.

Usage The full lock-up is used in mainly for print collateral and for general more formal use.

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

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Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

The technical and typographic techniques employed to arrange and style words and numbers as they appear on a page/screen. —

Digital & Print


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

04


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

4A

Tote Bags

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

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Tote Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.

Tote Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.

Tote Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

4B

Print Design

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White Background

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

rat. Equia si tem et harumquae et dolorio enturit rem et explique ex essunt, suntemqui consed ut delenimus aliquia simpos sum alibusci cus volupta velitio tem ium voluptibus minusandae pra doles maionec aborpos doluptae es ipsapellam, offictaque rem nonsedit, alit totaturandi.

Usage The full lock-up is used in mainly for print collateral and for general more formal use.

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

White Background


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

4C

Web Design

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

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STU DIO STAN DARD

About

Work

Blog

Contact

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ARTICLE EXAMPLE

RECENT POSTS

Here goes your new digital app design‌

Article Name

Homepage Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.

Written Article Review


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

4D

App Design

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

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DAY, M O N T H 2 0 1 5

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Here goes your new digital app design‌

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First Surname

Usage The full lock-up is used in mainly for print collateral and for general more formal use.


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

When using illustration and photography to enhance the user experience, choose images that express your brand values. —

Imagery


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

05


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

5A

Photography

3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

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Usage Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.

Usage Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.


Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

1A. Logo 1B. Lock-ups 2A. Typography 2B. Typography

5B

Image Effects

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3A. Color Usage 3B. Logo Colors 4A. Tote Bag 4B. Print

4C. Website 4D. App Design 5A. Photography 5B. Image Effects

A

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B

C

A. Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.

B. Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.

C. Unum num obse facepor tiquem percepe rfinatum di sent, in publisquid remum satum terfiterio, Caterte Muliuris.


S S

DESI GN E D BY ST U DIO STAN DARD Address Palermo Studio One, 123 Address Street Placeholder, ABC 1AB United Kingdom

Online info@yourbrand.com www.yourbrand.com twitter.com/you facebook.com/you

Phone T. 00.000.000.0000 F. 00.000.000.0000


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