Art, Design, Tailoring

ATELIER DI GALA/MONTECATINI ALTO

Art, Design, Tailoring

Atelier di Gala was launched in 2015 by Simona Gala Baronti to serve as a physical space for her ideas, creations, and collections. Here, in Montecatini Alto, the interior and fashion designer, architect, and illustrator presents and sells fabrics, furnishings, books, stationery, and clothing – or, as she herself puts it: “projects and fantasies”. Strolling through the medieval alleyways of the small Italian village, one soon spots the unique studio that immediately catches the eye: everything about it feels fresh, vibrant, and appealing. Selected design pieces by Bitossi or Seletti, handmade dolls, t-shirts with celebrity quotes from film, literature, and music are displayed alongside skirts, overalls, and organic cotton kimonos featuring illustrated likenesses of Frida Kahlo, David Bowie, or Edith Piaf. In this magical little concept store, visitors can sense attention to detail in every corner. Almost everything was conceived and implemented by Simona Gala Baronti personally, even the store design. All items, whether furnishings or collection pieces, are manufactured locally and sustainably. “My fashion, my art pieces, and designs all adhere to the ‘kilometro zero’ principle, meaning they are sourced directly from the region, eliminating long delivery routes.” This approach benefits customers, as “sold out” or “no longer available in this size” are not part of the universal artist’s vocabulary anymore. Items can be reproduced within a few days upon customer request.

Part studio, part concept store: Simona Gala Baronti has transformed her workspace into a magical haven for aesthetes.

Atelier di Gala

Via Mordini 14, Montecatini Alto/Italy www.simonagalabaronti.com, IG: @simonagalabaronti Opening: 2015 Owner: Simona Gala Baronti Sales area: approx. 50 sqm Brands: Gala di Simona Baronti, Bitossi, Doing Goods, Seletti