It’s Good To Be a Child

BUBBLES AND TROUBLES/MONTECATINI TERME

It’s Good To Be a Child

In the farthest reaches of Italy, somewhere between Lucca and Florence, a former sales manager and a retail expert recently plucked up the courage to open a shop for children’s clothing after almost two years of pandemic. This is, however, not an ordinary store, but a place where parents and children actually enjoy spending time while finding the perfect outfit for the little ones. Bubbles and Troubles also offers workshops: customising clothes, upcycling old pieces, and even theatre and painting classes. The collections that suit this concept are almost all local and, of course, sustainable – this is particularly important to owners Ewa Kowalska and Catia Labanca. The idea seems to be working. The store has developed into a “place to be” since its launch in September 2021, not only for people from the surrounding countryside. Even families from major cities happily make the journey to Montecatini to visit Bubbles and Troubles for a spot of shopping. Why is the concept so successful? Because it offers parents what they crave most: experienced retailers with excellent taste, as well as a penchant for details, elegance, and fairness while always focusing on the child. At Bubbles and Troubles, it’s great to be a child!

Catia Labanca and Ewa Kowalska with their children, who inspired them to create Bubbles and Troubles.

Bubbles and Troubles

Via S. Martino 31/33, Montecatini Terme/Italy, IG: @bubblesandtroubleskids Opening: 2021, Owners: Ewa Kowalska, Catia Labanca Sales area: approx. 70 sqm Brands: Ammehoelia, Bobo Choses, Bon Ton, Collegién, Frugi, Giroquadro, I dig denim, Liewood, Louis Louis Paris, Not only Monday, One more in the family, Play up, We are the new society, Weekend house kids

The design of Bubbles and Troubles is colourful and child-friendly.