Perfect Match

Bettina Ritter has fulfilled a dream by opening her own store.

BETTINA RITTER NO 13/ESSLINGEN

Perfect Match

Bettina Ritter has a crystal-clear concept for her new store: She develops a product range around a few key brands that can be flexibly adapted to the tastes of her customers.

Never overwhelm customers with volume. For Bettina Ritter, this is part of the self-declared guiding principle for her new store, which comes across as bright, small, and friendly. The fashion range on offer comes in friendly colours and rather clean designs: a cardigan by Catalano or a jersey piece by Bobi, always at prices that still appeal to customers. Both are core brands within the range, complemented by jeans by

The store is bright, cheerful, and friendly. Fashion is meant to be fun.

The Nim in beautiful washes that cut an excellent figure, as well as home wear by Via Milano. The accessories on display are suited to personal use or as gifts, for example jewellery by Girl’s Best Friends and Circle of Life, or candles. The entire product range is meant to remain flexible and tailored to the customers’ needs. New items are introduced every fortnight at the latest, such as the label LJV, which specialises in soft cotton pieces featuring subtle details. “My aim is not simply to sell fashion, but to ensure that it gives pleasure,” says Bettina Ritter. She used to work as a paralegal, but now she considers fashion retailing her vocation and her own store a heartfelt commitment. The neighbourhood is equally ideal for the native of Baden-Württemberg; it boasts beautiful old buildings, charming cafés, and restaurants. “The fact that I found a space here in the old town to realise my project makes me the happiest person on earth.” The store is open from Thursday to Saturday. Bettina Ritter devotes the rest of the week to ordering, her family including her two daughters, and walking through the vineyards with her two Labradors. Combining both worlds is her perfect match.

Bettina Ritter No 13

Küferstrasse 26, Esslingen/Germany, www.ritter-bettina.de Opening: July 2021 Owner: Bettina Ritter Sales area: 80 sqm Brands: among others Bobi, Catalano, LJV, The Nim Denim, Via Milano