Everything Is Energy

Architect Chris Precht is a sustainability pioneer – the perfect person to implement room with a view’s vision for its home of ecological lifestyle.

Iris and Christian Obojes are true entrepreneurs: their own store in Salzburg’s Europark is the next logical step after twenty years of running a sales agency and ten years of managing Warm-Me.

room with a view home of ecological lifestyle

Europark, Salzburg/Austria www.roomwithaview.com Owners: Iris and Christian Obojes Sales area: 100 sqm Brands: Casall, Colorful Standard, Ecoalf, Ein guter Plan, Erdbär, Organic Basics, Veja

ROOM WITH A VIEW/SALZBURG

Everything Is Energy

Three partners, each contributing their very own specific qualities. room with a view’s flagship store, which opened last year, builds on the pioneering work already undertaken by Salzburg-based sustainability brand Erdbär. The connection to room with a view was established via Iris Obojes, who has served as head buyer for the label’s multi-brand store for several seasons. Together with Christian Obojes, the idea was born to combine all competences in one project, thus creating a new dimension. “Everything fell into place so perfectly,” says Iris Obojes. In collaboration with internationally acclaimed Studio Precht, which specialises in sustainable construction, the patrons broke with many conventions. It starts with the choice of location for the store specialising in sustainable fashion: a shopping centre! Eye-rolling among the eco-chic community? Maybe, but room with a view’s store proves that it is possible to create an oasis of peace in one of Europe’s busiest shopping temples. The first surprise element is a storefront that is, except for a few small hatches, completely concealed. Then there is a green wall, from which a spiral that leads into the store interior emerges. Ceiling-high, deep shelves spaced far apart break with traditional visual patterns. Even items that can only be reached by ladder suddenly seem wholly desirable. “It is a place that encourages discovery,” says Iris Obojes. “We regard the shop as a space for brands and customers alike. Both parties can experience reality here.” The first requests to duplicate the concept arrived shortly after the grand opening. “It proves that we have created something truly unique,” says Christian Obojes.