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offers premium lingerie by brands such as Marie Jo, Andres Sarda, Aubade, and swimwear by Watercult in self-managed stores in England, Spain, Denmark, and Germany. Tailor-Made Service
Female customers are welcomed to the store by qualified lingerie stylists instead of sales personnel. “We invest a huge amount of effort in the training of our stylists. They have to have service running through their veins, because we sell premium lingerie. Due
to our parent company Van de Velde, which has been producing quality lingerie in Belgium since 1919, we can enable our employees to acquire the necessary professional competence by allowing them to visit the production facility on a regular basis”, says Liesbeth Delmote, the retail manager for Rigby & Peller in Germany. She is, among other duties, responsible for the nine stores that exist in Germany since 2012, as well as the future expansion of the brand, which will include franchise concepts. The Personal Shape ID
The store design of the branch in Munich is based on the flair of a London boutique.
Customers can arrange personal styling appointments at Rigby & Peller at any time. The heart and soul of the elegant boutique in Munich’s Sendlinger Strasse is the area that houses the spacious changing rooms, which are staged in the accordance with the consistent Rigby & Peller design concept based on comfortable London boutique flair. The first
The spacious changing rooms are the central element of every store. The specially developed size mirror is a truly groundbreaking service element.
step is detailed figure guidance for every customer, which is executed by utilising a specially developed and patented size mirror. The term “size mirror” is meant quite literally, as a complex arrangement of 3D cameras behind the mirror captures more than 40 parameters of the customer’s upper body before transmitting the ideal bra size to the stylist’s iPad within minutes. On request, the customer can archive her so-called Shape ID at Rigby & Peller for use during the next shopping spree. For those who think the process is too technical and not romantic enough, there is always the possibility to imagine a friendly lady with the tape measure in the mirror - even though she isn’t really there.
Rigby & Peller Sendlinger Strasse 36, Munich/Germany www.rigbyandpeller.com Opening: March 2013 Owner: Rigby & Peller Sales area: 50 sqm Brands: Andres Sarda, Aubade, Cyell, Marie Jo, Marie Jo L’Aventure, Maryan Mehlhorn, Prima Donna, Prima Donna Twist, Watercult.
Rigby & Peller focuses on high-quality products, which are priced accordingly.
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