Beautiful Eppendorf

Coherent presentation - casual country style meets traditional English interior design.

Conr ad Hasselb ach Sh oes & Garment /Hamburg . After fourteen years, Conrad Hasselbach has finally relocated his shop specialising in English fashion, ethnology, aesthetics, design, and footwear to the Klosterstern in Eppendorf.

Text: Kay Alexander Plonka. Photos: Conrad Hasselbach It is easy to spot the clinkered storefront with the huge golden Conrad Hasselbach lettering from the two-lane roundabout on Klostersternplatz. The location is easily accessible in general: the subway trip from the city centre to the store takes no longer than seven minutes. The move from the old premises, which are a mere stone’s throw away, had many benefits. It is now much easier to see the store and its much larger shop windows from the street, the sales area is much larger, and there is also more room for the changing rooms. The store is still not stocked in a minimalistic manner, but that isn’t Conrad Hasselbach’s maxim. The blue-painted walls and the Tricker’s boxes in the front part of the shop seem as if they were made for each other. The sales counter, which is decorated with striped wallpaper, fits in seamlessly too. Wherever you look you see colourful handbags and shoulder bags, as well as travelling luggage by John Chapman. Here and there one can spot purple, yellow, and red rifle and shotgun bags. “Today, nobody wants to march into the forest with Hermann Göring loden”, says owner Conrad Hasselbach with a smile. He adds: “Wearing colours actually used to be a privilege reserved for the upper classes.”

Almost Unique Retail Culture

“Here in the heart of Eppendorf 80% of the stores are owner-managed. In the city centre it can’t be more than 20%. This leads to a location tourism that can be quite beneficial. Eppendorf has developed into a brand in its own right and everyone here hopes that it will remain that way for a long time and that no vertical retailers barge in. This district offers an opportunity to live and work at a very high level. It boasts a diverse selection of excellent restaurants and also a lot of interesting specialised retailers - not only from the furniture, textile, and food segments - within a very large area

Newer, larger, and more beautiful – the new Conrad Hasselbach store on Klostersternplatz in the Eppendorf district.

that stretches as far as Eimsbüttel. Here you can leisurely move around all day on foot or by bike and shop at the highest level within established structures. Something like this is almost unique in modern Germany.”

Casual Chic Meets Formal Classics

The product range for both men and women spans from casual to classic. Alongside sportswear by Woolrich, Mason’s, Nabholz, Ten C, and Nigel Cabourn, one can also find formal jackets and trousers by Sheppard & Jones or more traditional outfits suitable for the Hanseatic wedding clothing culture and garden parties next to the canals of the Alster river such as morning coats and striped trousers by Magee. Cufflinks, handkerchiefs, and even crochet flowers for the buttonhole - Hasselbach stocks all these products in a classic version and in a tongue-in-cheek interpretation. “We have cufflinks with skulls or beer bottle motifs on them. Car topics such as tachometers and gearboxes are particularly popular at the moment, the same as slogans”, the businessman from Hamburg reveals. Hasselbach started an online store three and a half years ago and the website only recently underwent an interface redesign. “We have built a good customer base. The site caters for many shoe buyers who already know their exact size and model preferences and simply want to order a new pair in a different colour”, he explains.

Owner Conrad Hasselbach is thrilled to offer his customers a new look & feel both online and offline.

Con rad Hass elbach Sho es & Garment Gmb H

Klosterstern 2 20149 Hamburg/Germany www.conradhasselbach.de Opening: October 2013 Owner: Conrad Hasselbach Sales area: 90 sqm Brands: Baracuta, Hunter, John Chapman, John Spencer, Lavenham, Magellan & Mulloy, Nabholz, Nigel Cabourn, Sebago, Sorel, Stutterheim, Ten C, Tricker’s, Woolrich