108 IN STORE
Coherent presentation - casual country style meets traditional English interior design.
Beautiful Eppendorf Conrad Hasselbach Shoes & Garment/Hamburg. After fourteen years, Conrad Hasselbach has finally relocated his shop specialising in English fashion, ethnology, aesthetics, design, and footwear to the Klosterstern in Eppendorf. Text: Kay Alexander Plonka. Photos: Conrad Hasselbach
414 style in progress
It is easy to spot the clinkered storefront with the huge golden Conrad Hasselbach lettering from the two-lane roundabout on Klostersternplatz. The location is easily accessible in general: the subway trip from the city centre to the store takes no longer than seven minutes. The move from the old premises, which are a mere stone’s throw away, had many benefits. It is now much easier to see the store and its much larger shop windows from the street, the sales area is much larger, and there is also more room for the changing rooms. The store is still not stocked in a minimalistic manner, but that isn’t Conrad Hassel-
bach’s maxim. The blue-painted walls and the Tricker’s boxes in the front part of the shop seem as if they were made for each other. The sales counter, which is decorated with striped wallpaper, fits in seamlessly too. Wherever you look you see colourful handbags and shoulder bags, as well as travelling luggage by John Chapman. Here and there one can spot purple, yellow, and red rifle and shotgun bags. “Today, nobody wants to march into the forest with Hermann Göring loden”, says owner Conrad Hasselbach with a smile. He adds: “Wearing colours actually used to be a privilege reserved for the upper classes.”
Almost Unique Retail Culture
“Here in the heart of Eppendorf 80% of the stores are owner-managed. In the city centre it can’t be more than 20%. This leads to a location tourism that can be quite beneficial. Eppendorf has developed into a brand in its own right and everyone here hopes that it will remain that way for a long time and that no vertical retailers barge in. This district offers an opportunity to live and work at a very high level. It boasts a diverse selection of excellent restaurants and also a lot of interesting specialised retailers - not only from the furniture, textile, and food segments - within a very large area
