CEO, FOUNDER & PUBLISHER Dougie Boxen SENIOR MANAGER Kiana Lexenstar CREATIVE DIRECTOR Kamelia Snowfield ART DIRECTOR Ivoni Miles MARKETING DIRECTOR Valentine Panthar MARKETING EXECUTIVES Alessa Wynikow & Elleonna Seraphine CONTRIBUTING PHOTOGRAPHERS Devin Vaughn, Mahyeri, Citta, TheMadAlice03, Pierre, Lindareddevil, Trinetty Skytower, Tempest Rosca, Rogue Falconer, Ivoni Miles CONTRIBUTING MODELS Devin Vaughn, Floraniana, Trinitty Aironaut, Zionp, KatieMichelle, Silly Avro, Wicca Merlin, Shanty Bookmite, Falbala Fairey, Spirit Llwellyn, Teyara Mayo, Paradox Messmer, Shinobu Istmal, LeezahKaddour, Grace Winnfield, EleanorJean, Ava Jhamin, AveJean Westland, Elleonna, Mio Linette CONTRIBUTING WRITERS Saleena Hax, Paradox Messmer, Prisilla S. Avro COPYRIGHT INFORMATION Style Kingdom Magazine is owned and published electronically by Media Werkz Publishing LLC. All rights reserved. Style Kingdom Magazine and its logo are trademarks owned by Media Werkz Publishing LLC. NO part of this electronic magazine may be reproduced without the written consent of Media Werkz Publishing LLC. Any attempt to copy/infringe will be subjected to copyright laws and legal action will be taken. DISCLAIMER By accessing this online magazine, the reader understands that the information presented is collected from various sources from which there can be no warranty or responsibility by Style Kingdom Magazine or the publisher as to legality, completeness, or accuracy. Second Life is a registered trademark of Linden Research, Inc. and is not affiliated with Style Kingdom Magazine.
A LETTER FROM OUR
editor Greets everyone,
I know our original theme for Vol 9 was comic characters. Sadly, Marvel comics didn't grant us legal permission to use their comic characters therefore we needed to change the theme to "Everyday SL". I fully respect the creator and companies that own Marvel for their decision and am glad they took their time to reply us. "Everyday SL" features casual looks created by our own in-house stylist and invited guest stylist, looks that every resident is able to wear on a daily basis no matter the occasion. Hope you readers enjoy this edition as much as we did making it. Have a blessed September! Best regards,
Dougie Boxen CEO & Founder Style Kingdom Magazine
I N V I T E D
S T Y L I S T !
Helmet: Blue Falcon Industries - Viper Helmet - Male Fit V1.2 [mesh] Vest: Unsung Angelus Vest - Plain - Grey [mesh] Jacket: Unsung - Angelus Jacket - Black Black Black [mesh] Sleeve, Glove: Unsung - Angelus Sleeves Black, Gloves Grey [mesh] Pants: VRSION - KONVERT - Male PANTS [mesh] Boots: Rab Labs - Adventure Boots White [fitted mesh] Eyes: By Snow - Citadel Eyes [mesh] Skin: TTableau Vivant - Nathan tone 14 - blond
http://devinvaughn.blogspot.com http://www.flickr.com/photos/devinvaughn http://bishiestylesl.tumblr.com http://aoi-rokumeikan.blogspot.com
I N V I T E D
S T Y L I S T !
Skin: .Atomic. Skin {Muse} Honey Lipstick: [PF] Glossy Pout Lipstick <Deep> - Red Teeth: .r.M. Hermione- Teeth Piercing: .r.M. - Buried Memories - Black - Piercing Set & .random.Matter. - Rasputina Septum - Black Ears: [MANDALA] Stretched Ears-Omimi-Plugs Hairbase: Malaysian Lace Front Capts (Hairbase) - Black (Parted) Hair: =DeLa*= "Bridgit" Hands: Slink Avatar Enhancement Hands - Elegant Sunglasses: SUNGLASS LTI-II BLACK/SILVER [RYCA] Bracelet: [MANDALA]OKAKI Bracelet/Black Bag: Blah. (My Bow Pochette) Black Leather Shirt: Tee*fy Rachel Ruffle Sweater Dark Grey Pants: GizzA - Low Rise Skinny Jean [Grey] Feet: Slink Mesh Feet (AvEnhnace) High Heels: Parlay Heels - Black
http://stylemerotten.wordpress.com http://www.flickr.com/photos/roguefalconer/
PHOTOGRAPHER
Mahyeri MODELS
Mio Linette Floraniana Trinitty Aironaut Zionp KatieMichelle
PHOTO BY IVONI MILES
Skirt: slit pencil skirt coal Retro Hair: Miz Black Pack Top: Faster Pussycat Body suit: R.icielli IRIS black Neck corset: Perception black leather Earrings: Chop Zuey Venetian Honey Shoes: LP Pigalle High Pumps Leopard Eyeliner: Romance-beautiful Deluxe Amante Smudge eyeliner Face Paint: Trinity Lip-Red
Hair: [LeLutka]-INVERTED hair/Rita Shirts: coldLogic shirt - keleti.cotton Pants: L&B "FFL Capri" Pants - Candy Necklace & Earrings: [MANDALA]KYARA_Jewelry set_Forest Bangles: [MANDALA]KYARA_Bangle set_Lobeke Shoes: ::HH:: Hucci Hampstead Sandal - C88 Collection/Beige
Hair: Lelutka Vent Hair in Pitch Top: ISON Work it blazer in Black BodySuit: Molichino Jourdan Bodysuit in Red Collar: Ladies Who Lunch Cuffs and Collars Black Tie Hat: Illusions Brocade Top Hat Tights: Footworks Fishnet Tights in Black Boots: r2 A/D/E Kagaya Boots in Black Wand: Virtual Props The Magician Pose Set Lips: Adore & Abhor Thirteen Lips in Blood
White Top: Sassy Intrigue Blouse Blazer: !E Blazer Skirt: Peqe Pencil Clutch: Finesmith Pola Bracelet: Finesmith Shame Earrings: Lazuri Classic Pearls Sunglasses: Mesh Dev Shoes: Redgrave Cathy Hair: Truth Delta
T op: V.e. Garbo Blouse Skirt: V.e. Garbo Pencil Skirt Hair: Faenzo- Updo bun Shoes: Belgravia - Leather - T-Bar Pumps Silver Skin: DeeTaleZ-Skin Cheryl A dark Nordic Jewelry: **RE** DIVA - Brielle Eclipse - Earring,**RE** DIVA - Brielle Eclipse - Necklace ,EarthStones Diamond Bangles Platinum Accessory: *COCO*_SatinClutch(Silver)k
PHOTO BY IVONI MILES
PHOTOGRAPHER
TheMadAlice03 MODELS
Wicca Merlin Shanty Bookmite Falbala Fairey Spirit Llwellyn
Jacket/Hair: Mesh Eleanora HairStyle in Black-White by CaTwA (modified to fit the hair of Rogue) Body: Flashdance body2 in black by DeeTaleZ Skirt: Maxi skirt meena greedy pack in truffle by JANE Shoes: Ripley Heels by Wicca's Wardrobe Gloves: Appliers for SLINK Hands Tattoo - Chenille Gloves by Adam&Eve Necklace: Lampir Cross in Silver/Red Jasper by EarthStones
Hair: ARGRACE - MIZUKI - True Red Eyebrows: MUA Eyebrows - Color Pack 1 13 Eyeglasses: Arisaris - White Eyelashes: Miamai - NoAlpha Lashes - N01Hands: Slink Mesh Hand Casual Dress and Shoes: TRB - Women's Lab Coat - Sand
TOP: The Art Cropped Pants: Slink Boot Cut Jeans Shoes: Fri. Alisson Apple Crisp Jewelry: FA Creations wooden beads Bracelets/earrings Mandala~ Leather Feather earrings Gym Bag: Cashmere&Keane Auda Destroyed Hair: +elua+ Ursula Dark Brown Mock: Indigo's Smoldering Brown Winterberry Makeover
Pants: Wicca's Wardrobe - "Anakri Pants" [black/silver] Jacket: Wicca's Wardrobe "Storm Jacket" Shoes: Wicca's Wardrobe "Ripley Heels" Top: [AD] Creations - Gothic summer bra Tattoo: iNFLiCT - "Eternity Awaits" *Medium* Makeup: L.Fauna "Smokey Cat-Shadow [Black]" & "Elysium "Eyeshadow Geometrica line - silver" Earrrings: Caroline's - "Black Pearl Earrings" Collar: **RE** - "Nox Linea collar" Glasses: **RE** - "Nox Linea collar" Hair: LeLutka - "POCAHONTAS" [Arctic]
INTERVIEW
PHOTOGRAPHER: CITTA
meet dahriel
POSESION POSE STORE OWNER
ParadoxMessmer:It'sanhonorformetohaveachancetotalkto Dahriel,owneranddesignerofPosESioNposesinSecondLife® andlongtimestylistandblogger.Dahriel,whatcamefirstforyou, bloggingordesigning?
D: Oh well really I left modeling world cause my old pc, I was crashing all time. Then I started blogging, cause I think there are so many good creators on SL, and i wanted to show my own style, with their creations and art.
Dahriel: Thank you, and the Honor is mine. Well firstly I started modeling, and then blogging, and a while later was when I created *PosESioN*.
PM: OhIsee,sorrytohearaboutyourcomputer.ButI'mgladit lead youtofocusonyourblogging,becauseyourstylesaredynamic,andwhatyoudowiththecreationsofotherisinspired,very creative.Whoaresomeofyourfavoritedesignerstoblog?
PM: Ohreally,youstartedasamodel?Waspartofyourdecisionto blogtogetyournameoutthereasamodelandstylist?Andwere thereotherreasonstogointoblogging?ifso,pleaseshare:)
D: Tableau Vivant, Zibska, Gizza, Aliza Karu, there so many designers that I love, lol
PM: Thosearesomeofmytopfavoritestoo.Itseemsthe morehighend,couture,avantgardeandfantasythe designsare,themoreyouwillstylethemonyourblog. Doyoufindyougravitatetowardthemoreartisticand imaginativecreations,andwhyisthat? D: I just follow my feelings. I love fantasy and creativity, I like to find the soul of the things, and I just make and try to show that on my pics, and my stylings. PM: Findingthesoulofthings,whatabeautifulthingto say!Doyouthinkpostingjustoneimageofthestyleis moreeffectivethansay,afullbodyandacloseupposted separately?Whatisyouradvicetobloggersinhowthey presenttheirLOTD? D: All depends on what you need to show. if it is a new skin, then it is important to show your face, so a face shoot is important. But yes, the most important for me is the total style. PM: Ahyes.Eachfullstylingshowstheextentofcreativity andpersonalexpression,aLOTDisalikeaworkofart, wouldn'tyouagree?Doyoufindyouprefertoworkwith justasmallselectionofsponsorstofocuson,orhaveyou takenonalotofthem? D: I think it is better to take a few and what really you like and you feel in harmony with, than to get so much and later don't show things because of deadlines or things that you don't feel, etc PM: Yesthat'saverygoodpoint.Doyoueverblogfor fashionevents,likefairs,monthlysales,orgachafestivals? D: Nope, I did some time, but as I have my business here, and my RL life, I need more time for me, and as I told you, I prefer to make more art pics than only snaps, to show things. PM: Ahsoyourblogismorelikeashowcaseforpersonal styleexpressionandnotasmuchonthejournalismside ofthings.Andyouarequitethephotoshopartistwith yourpics!Cangiveyousomeinsightintoyour post-processingvision? D: I use photoshop for my pics, but always showing them like how they creation looks, not something totally different. I just edit imperfections but no touching colours, or editing a lot. PM: Isee.SodoyouliketoutilizeSecondLife® windlightsandinterestingcameraangles,ratherthan doingalotoffilteringandairbrushing? D: A mix of them, but always keeping things how they look on SL.
PM: *nods*Beingtruetothevisionofthedesigneris alwaysagoodthingtohelpselltheirproducttoblog readers.Beforeweendourtalk,whatadvicewouldyou liketogivebloggersandaspiringstylists? D: That they follow their own feelings, that is the only thing I can say. PM: Trulytimelessadviceforanyoneinanycreativefield! ThankyousomuchDahrielforbeingwithustodayand sharingsomeofyourprocess.Andthankyouforyour fantasticrunwayposes!Iusetheminshowsandmyblog allthetime.:)Anynewreleasessoon?
“I like to find the soul in things..” D: Thank you so much, I'm happy you like them, and yes sure, more news soon, we just changed our Mainstore, and we started with some news, like gift cards, store credits, bonus for all our customers, and soon contests, and more poses and animations. PM: Ohwonderful!Veryexciting.Thanksforupdatingus, andI'msurethisisn'tthelastwe'llhearfromyou atStyleKingdom.:)
PHOTOGRAPHER
Pierre MODELS
Elleonna Teyara Mayo Paradox Messmer Shinobu Istmal LeezahKaddour
PHOTO BY IVONI MILES
Feet: Slink - barefeet Mid Hands: Slink - Elegant1 Skirt: Chic Zafari - Python Print Camisole: ISON Silk Camisole Hair: Analog Dog - Scene Necklace: LaGyo - Venhia Clutch: Vendetta - Lauren Clutch Strap heels: ISON - Pointy Strap Heels Bracelet: Zaara - Palav amber bracelets Lipstick: Blackliquid - Rosy Nude Matte Eyeshadow: R.cielli - Black Eyes Cheek Contour: Soiree - Razorbone Blush: Chelle - Everyday Blush Nails: Moondance Boutique - Chrome
Hair: **Dura-Boy**26 by Dura Jacket: Martin Jacket by FashionNatic Shirt: Absolom Mens Black by House of Rfyre" Pants: Leather JeansBatik by Redgrave Necklace: Stark Dagger Necklace by ISON Ring: Sante Fe Ring by LaGyo Boots: My Combat Ankle Boots by [monso]
Jacket & Shirt: [LivGlam] Red Label - Barracuda 2 Skirt: GizzA - Tartan Mini Skirt BAX Regency Boots Black Leather" Cellphone: [Kikay] - Android Samsung Galaxy S3 Bag: Maitreya - Leather Satchel * Black Bangles: Maxi Gossamer - Boho Bangles Laquered Etched Silver Hair: SHILOH JUN - NV AFRO FUNKY SMALLracuda 2 Makeup: Kyxe Seduction Matte Lipstick.:Glamorize:. Jaded Black Candy Apple Eyeshadow Lashes: *MC* "Falsies" Eyelashes Hands: Slink Avatar Enhancement Hands - Elegant1 Nails: Nailed It - Bright Set HUD (Red)
outfit: [Liz] Catsuit Leather Sparky SilverShoes: Slink-Siren Stilettos White Hair: [LeLutka] ADELE hair - Marilyn j ewery: Virtual Impressions Emma Texture Change Jewelry @RFL
teyara mayo
Hair: @+Spellbound+ Jezebel // Rainbows Eye Attachment: @ [The Forge] Face Art Black Earring: @ +plus *Black Pearl Earrings* Silver Gloves: @ Vrsion Mesh Hands with Glove Bangles: @ R.icielli - ANTIQUE GOLD BUTTERFLY Outfit: @ ::: B@R ::: Latex Shapu Belt: @ [Gos] Cinch-Belt in Pink Legging: @ *{ SeVered GarDeN }* TERRY leggings Heels: @EMPORIUM Cross Platform SLink HIGH Bag: =Zenith=Piggy Head Bag 4
INTERVIEW
PHOTOGRAPHER: CITTA INTERVIEWER: PARADOX MESSMER
meet oakley foxtrot
THE PASSION IN BLOGGING
Paradox Messmer: Itismygreatpleasuretositdowntodaywith Ms.OakleyFoxtrot,whohasbeenaprolificfigureonflickrandin theSecondLife® bloggingworldforquitesometime.Oakley,your imagesandstyleshaveinspiredmany,soI'mgoingtostartby askingyouwhatisyourbiggestdriveinwhatyoudo?
Oakley Foxtrot: Well, when it comes to what drives me, hmm. Since I started blogging I made it a point to only do it for myself and to also have fun with it. So for my first few years I honestly just messed around with what I thought looked good. Now things are totally different and I'm not really sure when I became so expressive to be honest lol. When I take one simple shot I honestly
put everything I have into it. It's a way to express myself. If I'm going through something in RL, or even in Second Life®, it helps me let go of things for even just a few hours. So, to sum that up LOL. My drive would be passion and emotion. Yeah. P.M.: Wow,fantasticanswer!Ireallyseehowyouexpress yourselfthroughyourphotography,itisaperfectmediumtodothat through.Yousaidalothaschanged.Doesthatalsomeanovertime youhavetakenonsponsorsandbloggedforcertaindesigners andSecondLife® events?Doyoufindyoudon'tjustdoitfor yourselfalonenow?
“My
drive would be passion and emotion. Yeah. O.F.: When I first started blogging I had absolutely no clue you blog for events or certain stores. Now I do blog for quite a few events and stores, and to be honest, sometimes it can be very overwhelming. But I just tell myself to keep doing it for me. If I ever feel buckled down or stressed out I always take a step back and do an expressive picture of my own. It's unbelievable how much that helps me control things and not feel panicked. But even when I'm working and blogging I still always have to do it for myself. If I don't enjoy it or gain pleasure from it, what's the point. You know? PM.: Oh,absolutely,Iagreewithyouonthat.Youhaveto doitforyourself,nomatterifyouhaveobligationsto sponsors,youdoitbecauseyoulovetheirdesignsandto stylewhattheygiveyou,andithelpstogetinspiredby themtoo.Speakingofinspiration,youseemtoleanmore towardfantasyandroleplaystylesthesedays.Isthatyour favoritegenretoworkinandwhy? O.F.: I wouldn't say it's my favorite genre, but it's definitely lots of fun to do lol. My style varies day to day really. I try my best and do different things. Like, let me be a bit more clear.. I LOVE fantasy and roleplay type things, but I am just so versatile and all over the place that I wouldn't ever label myself as this or that type of blogger. P.M.: That'sgreat,asyoushouldn't,becauseIdoseealot ofvarietyinwhatyoustyle,indeed.It'sgoodnottolimit yourselftoanyonegenre.Arethereanyparticularartists thatinspireyou,RLorSecondLife® ? O.F.: Right, well. When it comes to Second Life® I have a couple ladies who have inspired me greatly. Miaa Rebane and Steffy Ghost. I have loved their work for as long as I can remember. So yeah, I do want to give them some credit here. But when it comes down to it I really do inspire myself. I may have taken things from them but I made sure to make it my own thing. I mean, lettuce be real. No one could ever full on copy those two, they're kinda perfect in my eyes. This actually brings me back to expressing my
emotions and what not. I have soo much passion inside of me that is just aching to get out. And I know I have been blessed with the ability to know when and how to rightfully express all those feels. P.M. : Thatlastthingyousaidwastrulybeautiful.:)So SecondLife® photographyhasbeenverycatharticforyou, Isee.YesthosetwoareamazingbutIseeyoudefinitely putyourownoriginalstyleinyourwork.Oneofyour trademarks,isyourfoggy/slightlymistylook.Itgivesit quiteadreamyquality.Youalsoliketodosplitpanelsfor presentingyourLOTD.Whydoyoudothis? O.F. : When it comes to the misty/foggy look it was honestly me just messing around with windlights one day. When I found that windlight I fell in love to be honest lol. I just love how dreamy it is and for me I love how it softens the sometimes edgy looks I put together. For the panels I actually started with 2 panels at first and then 3, 4 and so on lol. I usually take a lot of pictures and then I end up liking more than just 1 or 2. So I just throw them all in there lol. Sometimes tho I actually love telling a story with my pics. That is the most fun for me actually. When you can look at each panel and actually follow the story and what's happening. P.M.: That'showIfeltaboutthepanelstoo,thattheywere tellingastorythroughdifferentangles,stylesandmoods. It'smuchlikeeditorialfashionphotographyandIthink it'sabigpartofyoursuccess.Thankyouforsharingyour ideasandfeelingsheretonight.:)Arethereanywordsof adviceyouhaveforfellowbloggersyou'dliketo leaveuswith? O.F.: The only thing I can say is do it for yourself. If you start trying to please others it will no longer be fun, it could even possibly be miserable lol. Also, try your hardest to be unique. There are soo many bloggers, we all know this. But, it's so nice to have YOUR OWN style that no one can recreate, even if they tried :)
venue
h t n o m e h t of
El Laberinto Perdido Creator : Romy Nayar Landmark : MetaLES (233,233,23)
PHOTO BY IVONI MILES
PHOTOGRAPHER
Trinetty Skytower MODELS
Grace Winnfield EleanorJean Ava Jhamin AveJean Westland
Dress: Ryanna-Black White by DE Designs Shoes: Jacmel Pumps in NewGuinea by Hucci Cuffs: Danielle Silver Cuffs by Pure Poison Hair: Bella in White by CatWa Skin: Alicia in Caramel by Deeses Skins Eyes: CustomEyes HUD by Anara Aeon Eyeshadow: Alicia eyeshadow 9 by Deeses Eye lashes: Classic Lashes by ATIA's Lips: Alicia - lipstick 7 by Deeses Skins
Dress: .Shi: Tank Dress {Stripes: Black & White} Shoes: /erratic/ Clarice- mesh sandals /black handbag: Maitreya Calgary Clutch *Coal Hair: Truth Hair Melita Earring: (Miriel Everyday) Bauble Earring - Silver Necklace: (Miriel Everyday) Bauble Necklace - Silver
Outfit: Ison - Amerlia Lace Gown Teal Oversized Wool Coat Nay Shoes: Calbe Pump Midnight Nude Necklace: Maitreya - Vintage Pearl Nails: Leverocci - Round nails sapphire plain Lipstick:: Glam Affair - Layla Lipstick Vintage Merlot
Trench Coat: Cheeky, Trench Coat, Creme Mesh Stockings: Izzie's, Stockings, Black Hat: Meli Imako, Summer Floppy Hat, Beige, colored to match Trench Coat Glasses: Paris Metro, Tortis Shell Sun Glasses Makeup: Eyes - Blacklace Beauty, Dark Dreamy Eyeshadow, Chocolate Hair: {e} Studio, Brown Necklace: SIGMA, Wooden Bead necklace Earrings: SIGMA, Wooden Bead earring Ring: Mandala, GAGA, Black Shoes: Tres Beau, Takeover Heels, Brown
featured Model Agency
SCALA™: The Ultimate Models Agency and Academy in Second Life® by Prisilla S. Avro As many virtual fashionistas know there are a plethora of modeling agencies and schools on the grid, but which are really worth a look? SCALA Models Academy is certainly an academy any discerning model should look into. As for SCALA Models Agency, it is by invitation only. There are two driving forces behind SCALA, Seashell Dench and Kryptonia Paperdoll. They have been working together in the Second Life® (SL) fashion industry for several years. Their arrival in SL couldn’t be more dissimilar. Dench commented, “I was never a person that liked computers; even the great boom of the internet went quite unnoticed to me. I just didn't care at all. I was an English teacher in RL for over 15 years, and believe me, I never used a pc to write the tests for my students. I did it all by hand! We didn't even have a pc at home! But one day, back in 2007, I heard a documentary on a radio station about this metaverse platform called SL. By then, I had my own pc so, I decided to give SL a try and I never left.” Paperdoll had a different experience. She came to SL in 2006 at the prompting of a friend who had tried it out a few weeks before her. She enjoys 3D environments and was not averse to technology. She logged in regularly and came to make several good friends. She learned so much about SL that she eventually became a mentor for Linden Labs. She and some of her close friends have created some tools models today actively use, namely the Strut It HUD and the Virtual Private Chat (VPC).
Eventually their paths crossed when they were both involved with AVENUE. Dench recalled, “During my training at AVENUE, I met the best runway instructor I had ever seen - Kryptonia Paperdoll. If any model can walk on a runway with Kryptonia coordinating or choreographing, you can walk with any modeling agency in SL.” Through their time with AVENUE they came to work on the academy side of things and the made a fierce team. All good things must come to an end at some point and when that became true for AVENUE, Dench and Paperdoll knew they wanted to continue working together and enjoying the passion they both share for training models and creating inspired fashion productions. Both women reflected on the time they knew they realized they were about to create their own agency and academy. Dench remarked, “When a door closes on you, other doors open. I had never thought I could run a model's agency in SL, until the moment AVENUE started to fade, by the end of 2013. There was work to be done, and no place to do it. There were people connected through the years, wanting to keep on working and nowhere to go to. So, I presented AVENUE's CEO my resignation letter and both Kryptonia and myself, we opened SCALA, on January 6th 2014, in a piece of land borrowed by a friend, but with so much to do and a vision and dream to fulfill. I can honestly say that AVENUE was my home for at least five years, which is extremely rare in SL and I keep the best memories of those years.” Paperdoll’s sentiments echoed that of Dench. “I decided to start SCALA as I heard that AVENUE might close its doors. Once this was confirmed I asked Seashell if she wanted to work with me and establish our own agency and academy. If you worked on things you spent a lot your time and effort on it, you won’t give it up easily. My passion has been to teach runway since 2007 and I want to continue it. Also, I didn’t want to lose people I worked with over the years, as they are part of my SL.” Since January 2014, Dench and Paperdoll have really gotten to experience what it is like to run their own agency and academy. It has been a great deal of work but they have accomplished a great many things in a relatively short amount of time. They just recently graduated their second class of model trainees and are gearing up to open up the next round. They have created numerous fashion shoes for well-known designers and have partnered with other agencies and institutes to bring inspired SL fashion experiences to the masses. When asked what mattered the most to them as agency/academy owners they each had a similar reply.Paperdoll stated, “Most important is to treat and pay our models and staff on fair basis. We don’t want famous and award winning staff or models, what we want is those models or staff that can work with us, flexible, loyal and trustworthy. For our academy, we want to teach models what they need to know about modeling, working with them on an entire curriculum is to know them and for them to know each other. Graduation is bittersweet.” Dench is ever the businesswoman. “I want to run a company, just like in real life. I pay my staff and pay the models that are represented by
SCALA. I have heard enough models say ‘oh, I'll do it for free.’ No! You deserve to be paid. However, to be well paid, you have to be at your best. That's why, in my personal opinion, models are underpaid and there are so many models in SL, that they will do anything that pays them L$250 or less, they will model for an outfit! SCALA models that do runway or print, are paid and well paid. As a model and fashion event company, we need staff - they must be paid too; we need the best models out there, not ‘famous’ models, but people that are willing to change, willing to push outside their comfort zone, people that aren't afraid to think outside the box. Models that forget all about RL America's Next Top Model and Miss Universe Pageantry and know more about real life designers and collections. Models that care about what are the new trends. Another reality that I fully understood only after opening SCALA is that SL creators aren’t willing to pay huge amounts of money for a show that is medium quality, with some ‘famous’ names in it. They want quality and that's what they deserve and get when working with us. SCALA was born with a vision - and it's not only my vision. It's our client's vision. Whatever the client wants, we will do our best to achieve. On the other hand, I also have to say, honestly, that if, for some reason, I don't feel that special connection with a client, if I feel that his/her vision goes against our standards of quality, I prefer to politely excuse myself and say, ‘I'm sorry, we cannot do that!’” Paperdoll and Dench are very excited about SCALA’s future. Dench remarked, “SCALA is still a baby. A baby we cherish with the time we dedicate to it. We don't want to be similar to any other agency or academy. I am very fortunate to say and feel that we work with an amazing team, we have fun together, we simply enjoy doing what we love; we meet every weekend, just to talk, so much laughter and joy! We are growing, we don't want fame, we want recognition. One thing we have in our favor - experience. Years and years working in SL with fashion events, organizing them, training new models in a professional way. Personally, I'm so grateful for creating SCALA with an amazing woman that I have known through time. A woman whose loyalty and honesty makes me feel humbled and close to her. The best runway models instructor in SL (trust me on that!): Kryptonia Paperdoll.” Dench and Paperdoll are grateful for the opportunity to share SCALA on the pages of Style Kingdom magazine and welcome any inquiries from any interested parties. Their contact information can be found on their website and they will always reply. http://www.scala-sl.com/
We don't want fame, we want recognition. One thing we have in our favor - experience. Seashell Dench & Kryptonia Paperdoll
PHOTO BY IVONI MILES
PHOTOGRAPHER
Tempest Rosca MODELS
Yrwin Naglo Annough Lykin Jamee Sandalwood BloodyMistress Serenity Stregavento Nguya
jamee sandalwood
Shirt: -tres blah- Khaki Blouse Orange Shorts: -tres blah- Khaki Shorts Green Shoes: Pure Poison - Giulia Sandals V1 Hair: Clawtooth - Safari Babe in Snow Eyeshadows: MOCK Cosmetics - Corner of Live and vined Foiled Eyeshadow & Olive dark Ice Liz Shadow Lipstick: Glance Skins Sigrid April glossy 5 Accessories: *Secret Shelf* - Pocket Telescope Small, Closed Travel Journal, and small bracelet compass Jewelry: Maxi Gossamer - Keisha Necklace Long
annough lykin
Hair: Lelutka NEU - IrishRed Ribbon: Bowtique Necktie (color modified) Sweater: [NV] Crochet Sweater black Top: Skin Flicks LBD Shirt (old item) Skirt: Baiastice Fiore Skirt celeste Pumps: GF Ribbon Slingback Shoes (color modified)
bloodyMistress serenity Jacket: Jacket Over shoulders by COCO Shirt: City Girl Button-down shirt by Sassy! Skirt: pencil skirt leather by DRD Shoes: Splendor Ankle strapped heels by MODA Clutch: Crocodile Handbag by Amarelo Manga Hair: Willow 2 by Chemistry Eyeliner: Vampy liner by #adored Lipstick: Seduce Lipsticks - red by Dead Apples
stregavento nguya
corset and skirt: CREATIVE STUDIO jacket: Black Leather leggings: Pants Circuits by Vlad Blackburn shoes: Hampstead Sandal by Hucci glasses: URIZASK Vintage Silver by HAYSURIZA hair: Kimba by A&A necklace: Scale Platinum by HAYSURIZA ring: H2O by Finesmith bangles: Silver Knot by finesmith bag: Mon Lapin Noir by [CA]
yrwin naglo
hair: AD - pop scotch FLG: Fairy Bag Valentine"s Jewelry Bijoux: *** Just You *** Black Pearl shoes: F I N E S M I T H DIVE SANDALS sweater/top: INGRID OPEN SWEATER BY BRII NEW G.O.T.H. BY BRII/*The Creatures* Carlane Top Apple white pants: [R] Allure Rebel Denim Jeans Ripped skin: 7 death b[7DS] LUST Box5 Skintone 1
INTERVIEW
PHOTOGRAPHER: CITTA INTERVIEWER: SALEENA HAX
meet ellen moonites Recently, I had a chance to sit down with a hot new designer on the horizon, Ellen Moonites, the creative mind behind "FashionNatic" and she is one of the most approachable and focused designers I have met in some time. So please join me now as we get to know the mind behind "FashionNatic".
Saleena Hax: Ellen,thankyouforthistimeandifwe coulddiverightintoit,whereareyoufrom? Ellen Moonites: Both my business partner and I are from Greece.
E.M.: I think that it would be SL as the customers are free from RL conventions and able to really enjoy wearing clothes that they may never be able to wear in real life. I also love the collaborative creative potential of SL.
S.H: WhatinfluencedyoutocometoSecondLife® (SL)?
S.H.: IalwaystrytoaskthisbutyourfavoriteSL/RL designers,ifany?
E.M.: I enjoy the thrills of creative freedom and customer interaction.
E.M.: Favorite SL Designer Redgrave and RL Vivienne Westwood
S.H.: Iseeanddidyoualwayswanttobeadesigner ofsomekind?
S.H.: Iamsureyougetaskedthisalotaswellbutareyou currentlyacceptingbloggers?
E.M.: I was actually on the career path to become a nursery school teacher but I was always fascinated by technology, gaming and graphic arts. My latest passion with contemporary fashion combined with my highly creative drive has led me to the designer path. Of course my business partner who was always involved in graphic arts and technology has been my mentor and helped me quickly catch up on the technical side.
E.M.: We already have a lot but are still open for ones that do a good job!
S.H.: Wow,fromteachertogamer,Iloveit!Thereisalotof roomforinspirationthere!So,whatinspiresyour viewofdesign? E.M.: Textures, making clothes look like real, perfect fit.
"We may at some point design clothing on demand like haute couture in rl"
S.H.: Howlonghaveyoubeendesigning? E.M.: Three years. We have started by designing tattoos and then we expanded into clothing and accessories which is much more fascinating. S.H.: Whatareyourhopesforthefutureoffashion? E.M.: The Virtual world has already entered the RL fashion with virtual prototyping and cloud based collections so computer simulated design is tailoring the future fashion industry. I just hope there will be no limits to imagination and creativity. S.H.: WhatareyourplansforthefutureofFashionatic? E.M.: To come up with exceptional unique designs, maybe create special lines / themed, or seasonal. There are a lot of thoughts but we are always guided by our customer demand and consumer desires and we take into serious consideration their feedback. We may at some point design clothing on demand like haute couture in RL. S.H.: Nowthatwouldbequiteanimpressivefeat!Ifyou coulddesignfor2designers,RLorSL,whowouldthey beandwhy?
S.H.: Areyoualsopartofothersocialmediasiteslike Facebook,Pinterest,Twitter,Linkedin,etc? E.M.: Yes Facebook, Pinterest and Flickr only so and they have been very useful marketing tools. Andthereyouhaveit,afriendly,fashion-forwardladythat istakingtheSLgridbystormsokeepyoureyeon FashionNaticbecausewithadrivelikethis,youdon’twant tomissathing! Facebook: https://www.facebook.com/pages/Fashionnatic/476494275756710 Market Place: https://marketplace.secondlife.com/stores/124075 SLUR: http://maps.secondlife.com/secondlife/Fashion%20Boulevard%20II/106/229/22 Flirk: http://www.flickr.com/groups/2157126@N21/
PHOTO BY IVONI MILES
PHOTOGRAPHER
LindaRedDevil MODEL
Silly Avro
silly avro
make up: {MUA} - Eyeliner - monochrom - black + {MUA} - Matte Lipstick - Red Line - Red 1 hair: ICONIC Blige-Cafe KIM-Melissa Heels -Rigged Mesh- R.Slink Feet- Black dress & shrug: V.e. Strapless Chevron Dress & Shrug Teal FITTED MESH necklace: [MAGIC NOOK] Infinity Necklace (Silver) MESH hands: [Neurolab Inc.] EV3 Cybernetic Arms+Hands V.1.5
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