PortfolioFlorida.com
2016 Media Kit
REACH MORE PROSPECTIVE
BUYERS & SELLERS
WITH MORE DISPOSABLE INCOME IN AN ELEGANT & SIMPLISTIC FORMAT
portfolioflorida.com • info@portfolioflorida.com
WELCOME TO PORTFOLIO A Collection of Fine Homes
Portfolio uniquely reaches the most influential and elusive consumers in our nation’s most affluent destinations. Portfolio is a highly exclusive publication with readers and homeowners of properties valued in the $2 million range and up. To ensure we reach the most elite audience, our publication utilizes a controlled distribution model, which ensures Portfolio is placed directly in the hands of the area’s most powerful and acquisitive consumers through home deliveries, via real estate offices, luxury hotels & resorts, doctor’s offices, law offices and other high-traffic luxury locations in the market. 80 percent of the wealth in the United States is controlled by less than 10 percent of the population. Portfolio offers luxury advertisers a highly efficient opportunity to target the most powerful consumers in the area’s most concentrated centers of wealth. The collective goal of a combined marketing startegy with Portfolio Magazine with the print publications and PortfolioFlorida.com on the digital side ensures to reach the affluent readers each and every time. Professional realtors are able to upload their listings in the $500k range and up to PortfolioFlorida.com complementary and FREE of charge. Try it today!
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Our customized distribution is continuously reevaluated to ensure that your advertisement is reaching your audience
Every Time FIND PORTFOLIO AT THESE LOCATIONS: Select Publix Locations On Free Stands • Top Real Estate Offices • High-End Venues • Upscale Businesses • Luxury Resorts & Spas • Select Hotels, Golf Courses, Luxury Car Dealerships • Elective Medical And Surgery Centers • Select Retailers
portfolioflorida.com • info@portfolioflorida.com
Newsstand
High Profile Events Luxury Transportation
4%
Presence
5%
6%
36% Exclusive Subscription Luxury Home Delivery
21% Targeted Retailers, Spas Salons & Professionals
PRINT 65,000* TOTAL ESTIMATED READERSHIP:
28%
Concierce & In-Room Hotel/Resort Placement
Per Issue*
15,000 copies are printed each cycle *Includes pass-along readership
Portofolio’s digital publication reaches an additional 30,000+ qualified individuals via weekly email campaigns.
9,000 MAGAZINES
*Distribution subject to change based on subscriber, reader & market needs. All data based on 2015 study
are direct mailed to our private list of finely targeted, local high networth individuals, including owners or previous owners of high-end property and current or past renters of luxury homes. Portfolio is also locally mailed to the affluent and influential residents in our city, such as top CEOs, business leaders, celebrities and high net-worth households.
6,000 MAGAZINES are distributed through top Real Estate offices, grocery store free racks, high-end venues and upscale businesses such as luxury resorts & Spas, as well as select hotels, golf courses, luxury car dealerships, elective medical and surgery centers, and select retailers.
DIGITAL 50,000* These are unique contacts on the web and opt-in subscribers per Social Media ‘digital mail out’. Our audience is affluent, educated and active * digital members through solical media and website as of March 2016
In addition to the print editions, Portfolio provides regular content daily listing updates, available on PortfolioFlorida.com via targeted email campaigns, desktops, tablets & mobile devices. Responsive by design, this elegant, simple and user-friendly digital resource allows consumers to review and research the city’s Top Realtors, view property listings, and contact agents directly with all advertisements being optimized to meet the consumers’ needs. Portfolio also maintains weekly communication to our digital members with frequent social media updates.
Contact our sales team today: info@portfolioflorida.com
Reach an Audience of INFLUENCE & AFFLUENCE
portfolioflorida.com • info@portfolioflorida.com
DEMOG SOPHISTICATED, INTELLIGENT TRENDSETTERS. AFFLUENT NEIGHBORHOODS. LUXURY TRAVELERS. Portfilio Magazine is reaching affluent residents & visitors in top tier communities, luxury hotel resorts, via newsstands and high end retail locations. • Prime properties in upscale communities receive our magazines. • Luxury travelers and top executive convention visitors find our magazine in their hotel rooms or at the concierge desk. • Newcomers are able to discover the Magazines at numerous locations throughout the city. Our readers consider Portfolio Magazine & PortfolioFlorida.com exceptional, resourceful and a useful tool to help them find their dream home. These carefully vetted readers are considered to be serious Influencers within their social circles, meeting the criteria for authentic affluence with the ability to buy luxury property at will.
AUDIENCE MHI: $230,000+ 54% are female 46% are male 38 is the median age 84% are married 83% are college graduates 74% are top management
BUYING POWER 86% Purchase Luxury Items 62% Volunteer for charitable organizations
INFLUENCERS 84% Have advised others on where to buy 74% Consider themselves peer group Influencers
READER LIFESTYLE 98% Own luxury real estate 82% Own investment real estate 81% Travel first or business class 80% Dine out several times per week 77% Own a business 76% Use a personal money manager 75% Have large stock holdings 74% Exercise two or more times per week 71% Visit Spas and beauty salons frequently 70% Drive one or more luxury vehicle/s 68% Belong to a private club 60% Drink premium liquor 52% Go to nightclubs / Lounges Note: Information confirmed for over 90% of the exclusive estates/home delivery segment of our readership. Gender, audience, and average age are reflective of the entire distribution, and based on primary residence. Gender statistics are based on head of household. Demographic information is subject to change based upon distribution and subscribers. (Audience Survey 2016)
For any Questions or Requests, please email to:
Customer Service:
info@PortfolioFlorida.com
Get Results!
portfolioflorida.com • info@portfolioflorida.com
RATES
RATE CARD FOR PRINT ADS PRINT SPECS - ONLINE OPTIONS Premium Positions (Limited availability) COVER PACKAGE:
Rate: $3,800
includes two (2) full pages inside the magazine
and featured online placement. (Property note on cover)
INSIDE BACK COVER C3:
Rate $1,290
Six issue reservation recommended.
BACK COVER C4: Rate $2,095 Six issue reservation recommended. *All cover pages are subject to availability.
Rates Inside pages: SIZE
1X
3X
6X
2 pg Spread
$ 1,799
$ 1,699
$ 1,599
Full Page
$ 1,075
$ ,975
$ ,875
One-time fee Options: Custom Ad Design: $250 (Includes one revision)
Online “Add ons” Options: Add your listing to our website Complementary- FREE! Upgrade to features listings for $ 89.00 per month Please place online orders directly online at: www.PortfolioFlorida.com
Specifications (print ads) Portfolio is published 6x a year - Bi-Monthly All submitted ads must be submitted and approved prior to material due date. If you wish to submit an designer/agency designed ad, please supply a hi-resolution, press-ready PDF file with the following ad specs: • Full Page Dimensions: 9” wide x 12” tall • 1/4” bleeds beyond the above dimensions all around • Live area: 7.50” wide x 11” tall • CMYK only (no spot colors) • All fonts to be embedded
A Portfolio of Luxury Homes and Estates. Email us at info@portfolioflorida.com
Portfolio Magazine Group LLC • A Sister Company of Style Magazines 8810 Commodity Cir. Ste 34, Orlando, FL 32819 321.281.4636 | Fx. 321.281.4635 info@portfolioflorida.com • PortfolioFlorida.com