Success Champions
Growing Your Business with A Podcast By Donnie Boivin
P
odcasts have become one of those things that people either do right or really fuck it up. Its right up there with writing a book, starting a YouTube Channel, and Creating a Clubhouse or Tiktok account.
“Most people start a podcast that is in their industry or is directly related to what they sell. This is why they fail.”
It’s a shiny object that can completely derail everything you have done to grow your business if you don’t go all in and break some things. Let me explain, most people find something new, blogging, vlogging, podcasting, etc. and they think this is going to be really cool - and excited to figure this out. They then jump on Google and YouTube to become educated into becoming an expert at that new shiny thing. They spend hours researching what equipment they need, how to create content and how to produce the shiny thing.
As they go into day 4 they really start to second guess whether this was a great idea. Self-doubt starts to creep in because they haven’t seen a return on their time or financial investments, and they begin to wonder if this is going to work. But they push on because damn it this is going to work. One month in and they’re tired they are exhausted, and they don’t feel like anything’s happening. It’s right at this moment that they decide this is just too hard. This is going to take too long. This is going
First, you’ve gotta start a podcast about something you geek out on. Something that you could be woken up in the middle of the night and give a 60-minute speech on. I mean, totally geek the fuck out.
Then they get all setup to start and have an epiphany. “Holy Shit this is going to be hard.” They start trying to write or record, or to put different things in play to make this work but
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realize there’s a whole lot more to it than just sitting down and starting. As they begin to record or put out content the first time, they do it is a little clunky it’s not perfect. But they tell themselves I’m just starting. So, they commit to doing it for another day. On the second day it’s a little bit easier but it still feels clunky - like it’s not fully operational but they feel like they’re starting to figure a couple things out. On the third day they do it again and although it’s clunky they feel a little bit more comfortable into the process but now they’re starting to think man this is taking up a lot of time.
www.DonnieBoivin.com
