growing your business

Growing Your Business with A Podcast

“Most people start a podcast that is in their industry or is directly related to what they sell. This is why they fail.”

By Donnie Boivin

Podcasts have become one of those things

that people either do right or really fuck it up. Its right up there with writing a book, starting a YouTube Channel, and Creating a Clubhouse or Tiktok account.

It’s a shiny object that can completely derail everything you have done to grow your business if you don’t go all in and break some things.

Let me explain, most people find something new, blogging, vlogging, podcasting, etc. and they think this is going to be really cool - and excited to figure this out.

realize there’s a whole lot more to it than just sitting down and starting. As they begin to record or put out content the first time, they do it is a little clunky it’s not perfect. But they tell themselves I’m just starting. So, they commit to doing it for another day. On the second day it’s a little bit easier but it still feels clunky - like it’s not fully operational but they feel like they’re starting to figure a couple things out. On the third day they do it again and although it’s clunky they feel a little bit more comfortable into the process but now they’re starting to think man this is taking up a lot of time. As they go into day They then jump on Google and YouTube to become educated First, you’ve gotta start a podcast about something you geek out on. 4 they really start to second guess whether this was a great idea. into becoming an expert at that new shiny thing. They spend hours researching what Something that you could be woken up in the middle of the night and give a 60-minute speech on. I mean, Self-doubt starts to creep in because they haven’t seen a return on their time or equipment they need, how to create content totally geek the fuck out. financial investments, and they begin to and how to produce wonder if this is going the shiny thing. to work. But they push on because damn it this is going to work. One Then they get all setup to start and have an month in and they’re tired they are exhausted, and epiphany. “Holy Shit this is going to be hard.” they don’t feel like anything’s happening. It’s right They start trying to write or record, or to put at this moment that they decide this is just too different things in play to make this work but hard. This is going to take too long. This is going

to be too much work. I’m just going to go find something else and they throw in the towel and quit. And then they’re off to the next shiny object. This is a funny thing for me because I think this plays out universally for most everyone when they try something new in the cycle that just continues to repeat. Shiny object excited, this is going to be hard, too hard, I quit, new shiny object. And I think this shows up in more people’s lives then just trying something new in the business. I think this is how most people show up in the world in general. So, if you’re really going to make podcasting work for you and to really make it a revenue source for your business then you gotta be in for the long haul. You’ve got to be prepared to do a lot of things and have the patience to let it play out. Like anything you do and like many have said before me it’s not going to happen overnight.

Here’s how you build a business with a podcast.

First, you’ve gotta start a podcast about something you geek out on. Something that you could be woken up in the middle of the night and give a 60-minute speech on. I mean, totally geek the fuck out.

The reason you got to do that is because otherwise you will run out of content, you will run out of passion and you will run out of the moxie to make it work.

Don’t start a podcast about what you do for a living. Unless it is something you totally geek out on. Joe Rogan, the #1 podcast in the world, started his show because he wanted to talk about Mixed martials Arts. At the time he was an up and coming actor. He could have talked about acting but chose to go after something he was passionate about.

Most people start a podcast that is in their industry or is directly related to what they sell. This is why they fail. What is Gary V’s business? Go ahead take a second to think about it what does Gary Vaynerchuk does for business? If you’re like most people you probably have no damn clue - or you said something about he has a wine company that he built for his dad. Gary V is the CEO of Vaynermedia which in 2019 grossed $131,000,000 in revenue and has 771 employees according to a Business Insider interview in June of 2019. He also has Vayner Sports, Vayner X and Gallery Media Group.

Most people just see Gary V as an influencer and have no clue that he has businesses. I could ask you the same thing about Tony Robbins what is Tony’s business? According to the film “I’m Not Your Guru” a Netflix documentary, Tony Robbins manages 31 companies with a reported annual revenue of over $5 billion.

Podcasting is a platform to build your personal brand. Build your personal brand and the business will follow. If you need short term results then go sell but if you are willing to play the long game then launch a show, have fun and be you.

“Build your personal brand and the business will follow.”