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How to Gain Monthly Viewers on Pinterest By Sarah Ankney
W “More eyes on your content means more traffic to the places you want to have seen whether it is your blog, your You Tube channel, your podcast, and so much more.”
hile Pinterest is a form of social media, it is also a search engine. As a search engine monthly views are more important that followers. Monthly views tell you how many people have gotten eyes on your content and that is what you want. More eyes on your content means more traffic to the places you want to have seen whether it is your blog, your You Tube channel, your podcast, and so much more. There are ways have them visit your Pinterest to increase your monthly viewers so your pins can go viral and you can have more traffic to all your other platforms. Pinterest is content driven. That means that you need to have content that is relevant to your audience. This content such as your blog needs to appeal to your ICA (Ideal Client Avatar). Your ICA is searching for information that you can provide them. Write content that your ICA will search for. Consistency is key for this platform just like other social media platforms. Write or create content on a consistent basis that you can share to Pinterest. Not only is Pinterest content driven but it is a visual platform so the photos you share must be appealing to your audience. It would be useful to use the same photos from where you are driving traffic to. This is where you should have photos that are pinnable from your website and other
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platforms from which you are driving traffic. The main focus is your blog though. Make sure to enable rich pins so that the Pinterest “P” is shown, and it can be pinned directly from your site. You can find out more about rich pins and how to enable them here: https://help.pinterest.com/en/ business/article/rich-pins. Create more than one pin per post you are sharing. Please remember this is for all platforms. Create 2-4 pins per post. This means you are less likely to spam and see what types of pins to promote. Any pins that are doing well are great to promote to get even more eyes on your content. That is the goal after all. Don’t forget you can use these pins which will be “rich pins” to promote. Your promotion budget on Pinterest can be big or small. Not sure what templates or designs to use for Pinterest? Check out Canva and use their templates to create your pins until you are comfortable creating your own. Remember to brand your posts and pick pictures that would attract your ICA. This is key as well to get more views on your page is to use SEO or search engine optimization. Keywords need to be in your description as well as hashtags. This is what people are searching for. You can find more of the keywords for the topic of your content by entering your search term. At the top you will see colored bubbles with other terms your ICA is searching for. Don’t forget to make sure your profile and board descriptions are optimized. This also helps your information to be found on Google. Here are some other aspects to keep in mind: While you often don’t think of it, people are searching for things in the advance especially for holidays. This is when you need to create pins in advance so you can get eyes on your content increasing your monthly views. Create them 45 days in advance for any of the holidays. The 80/20 rule applies to Pinterest as well. You need 80% your business information and topics but also need 20% personal information so not only can the audience get to know you, but you can attract more people to your profile and
