Success Champions
Be An Action Hero with Your Marketing By Lori Lyons
T Re-defining and evaluating your target market/ideal client/ avatar is an often overlooked action step business owners tend to neglect or forget entirely.
he best way to move forward is to look back. Wait… what? I want to move forward and not spend time on what didn’t work! Exactly!! This is the perfect time for reflection and for planning. It’s a new year and decade so what better time to reflect and change? It’s time for action - be an “action hero!” We’ve created vision boards and made lists.We’ve put off evaluating and planning as long as we can. But, evaluating our marketing strategy from the previous year(s) will give us insight and direction into the next few year’s marketing strategy. The following are simple action steps you can and should take on a regular basis:
www.DonnieBoivin.com 20
1 - Assess your Target Market. Has your target market changed and how has it changed? What is your target market’s primary interest now? Is your message still reaching your target market? Re-defining and evaluating your target market/ideal client/avatar is an often overlooked action step business owners tend to neglect or forget entirely. Audiences change and we have to change with them. Sometimes they only change very slightly - your demographic has gotten a few years older. Perhaps they have moved to a different social media platform. Perhaps they are starting to retire? Life changes happen and your marketing plans have to change as your audience changes.
2 - Evaluate your branding. Branding is the perception people have of you and/or your company. Take a look at the assets in your “branding folder.” Assets that can use an update are: Headshots. Headshots should be refreshed at least every other year by a professional photographer. Selfies are not allowed. Hairstyles and hair color changes. We age. We change. Make sure your headshot reflects the current “you.” An out of date headshot implies your business is
