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Tech corner
Top 5 Ways to Up your Sales Technology Game in 2020 By Kevin Snow
T “Adding sales technology into the mix is one of most common way’s companies try to scale their sales program.”
he New Year always brings with its new sales goals for businesses and everyone always wants to sell more, but not everyone succeeds. Adding sales technology into the mix is one of most common way’s companies try to scale their sales program. But with so many sales tools available, growing companies find it hard to identify the tools that help from the tools that are just shiny distractions. They end up wasting time, money, and resources searching for a holy grail. Here are the top five ways companies will be focusing on sales technology in 2020.
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If you haven’t made the jump into sales technology yet, you are at risk of getting left in the dust. The gap between early adopters of sales technology and those that still haven’t fully dived in is widening fast. Companies that understand that “how you sell” is as important as “what you sell” are beginning to dominate their competition. If you are one of the companies that has been slow to adopt new sales technology, don’t worry, there is still time. But you must understand that you can’t just skip ahead to using all the advanced technologies, you must start laying the foundations, so you don’t fall further behind. Identify specific areas within your sales process that you want to improve and create priorities to determine which tools you need and which you can live without.
CRM becomes a necessity, not a luxury I don’t care who you are, every company has leads, prospects, and customers. Spreadsheets were the time-honored method for recoding interactions with leads and opportunities. But we all know that’s not the most efficient way to streamline the Sales process. Your CRM (customer relationship management system) does more than managing your contacts and crunching your sales numbers. It is
