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Oh Sh*t My Faires, events, & Cons are all cancelled!
Nuts and Bolts of Pivoting from Physical to Digital Sales By Donald R Dodson, Jr.
W “this is not about a pandemic or any other crisis. It is about making a shift or even a complete pivot for your business. “
e are living in unprecedented ….” No, that’s no good. “In these uncertain …” Yeah, that’s a no for me, dawg. Seriously, I have rewritten this article a few times, and realized that this is not about a pandemic or any other crisis. It is about making a shift or even a complete pivot for your business. I am mostly talking about folks who sell physical products often in a physical location or at least a face to face venue like a Renn Faire, a festival, craft or county fair. Or, maybe you fit that description and just need to grow, or because of other reasons need to shift FROM the those venues. In any case, you need to bring your physical product into the digital or on-line space. So, I am going to suggest some strategies that will get you headed in the right direction. So, we just jump right in, start
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making a website right? Not really, in fact, the first two things you need to do is • Take “inventory” of what on-line assets you DO have. Maybe you already have a website. But it looks like something you made for that class you took in 2001. Do you have a Facebook business page? What other social media do you have? Email list? Do you have an on-line “audience”? • What do you need, and what resources can you bring to bear? Obviously we want to have customers beating down our digital door as soon as possible, but some people might be in a different position then others and that means their strategy will be different. Plus, having money (or a really tech savvy relative) to throw at the problem can help tremendously. I am going to assume that you have little on-line “inventory”. I base this on the research I have done and few on-line polls. At best, you are 80 percent in person and 20 percent online. These folks are the outliers. Less than half of you have a website or any real social media presence. This is not a dig, its just establishes where you are.
Now, can I make a website? Yes and no! Many of the strategies
