Sell Online Like a Badass

Sell Online Like a Badass; 3 Tips for Writing Words They Click On

By Laura Di Franco

Writing words that people can’t resist clicking on is about writing for your ideal client in a way that really turns them on, that resonates emotionally, and that moves them into action.

Easy, right?

Well, if you’ve ever sat at your computer with the blank page taunting you, then you may feel like this is the most difficult thing you try to do as a business owner. And frankly, it’s why people hire copywriters. As an eight-time published author, I still get stuck writing my own copy many times. I get help with this when it comes to my own business, because sometimes I’m just too close to it.

Don’t have the budget to hire out? Then it’s time to give it a shot and I have three tips for you that’ll help you sell online like a badass in terms of your writing. After training with the best in the business I know one thing for sure; this takes some practice. You’ll get better at this as you go. Here’s what I want you to do:

• Know your ideal client

• Don’t be afraid to feel something

• Master your call to action

Writing for your ideal client

If you haven’t done your homework regarding your ideal client, or haven’t done it in a long time, it’s time to master this. Knowing your ideal client, down to the flavor of green smoothie they love, is necessary. If you’re not getting comments like, “How are you in my head all the time?” from your clients, then you’re not doing it right. The best homework I ever got from a business coach on this topic was to take my ideal client to lunch and interview her. I sat down with my friend Stacy that day after emailing her the invite, feeling a little nervous. The information we exchanged and the authentic conversation we had turned into the words I actually copied and pasted onto my sales pages. I highly recommend you do this homework too!

Write something they feel

This may be the most important tip regarding copywriting. If you don’t feel anything when you’re creating the words you want people

to be moved by, then they won’t feel anything either. Worse, if you feel tired, bored, or disinterested while you’re creating those words, guess what they will feel? Don’t be afraid to play on people’s emotions when you’re writing. Emotions are why people buy. If your words lack emotion, you will not sell anything. Let your words be contagious. Inspire people. Feel passionate during the writing process. When you allow yourself to feel something, the people who read your words will feel something, and they’ll want to feel more of it. The tip I have for you in terms of writing words people feel, is decide what exact feeling you want them to feel first, like a mini mission statement for your sales page. And then conjure up that feeling as you create.

Tell them what you want them to do next

I can’t count the number of times I’ve read something brilliant and then there was nothing to do next. So, what did I do? I scrolled on to the next thing. If you remember one thing when you write your words, let it be to add a strong call to action. You must tell your reader what to do next, and it needs to be specific. If you add too many of these, your reader will be confused and do nothing. So, pick one, clear, powerful thing you want them to do next, and give clear, specific instructions on exactly how to do it. A call to action can be to click on a website, join a Facebook group, read another blog, or register for an offering. Just make sure you invite them to do something. Your clients are waiting for the transformation you have the power to give them. Make sure you let them know just how to access it!

Copywriting is an art. It does pay to hire someone to do this, especially if you don’t enjoy it. But if you like writing, then I’ll encourage you to practice, and/or hire a writing coach to help you make your writing shine. It’s extremely satisfying to write copy that people click on or engage with. And when your business or income grows as the result of your powerful words, you’ll begin to understand that writing words that sell is how we change the world.

Laura Di Franco is the owner of Brave Healer Productions where she’ll help you share your story, build your business and change the world. With three decades of expertise in holistic physical therapy, a third-degree black belt and eight books, she has a clear preference for being badass but she’s also the champion of entrepreneurs who want to grow their health-based practices. Her writing workshops, business strategy sessions, and online writing club are just some of the ways she helps talented professionals maximize their professional impact. www.BraveHealer.com