Success Champions
Sell Online Like a Badass; 3 Tips for Writing Words They Click On By Laura Di Franco
W “Writing words that people can’t resist clicking on is about writing for your ideal client in a way that really turns them on, that resonates emotionally, and that moves them into action.”
riting words that people can’t resist clicking on is about writing for your ideal client in a way that really turns them on, that resonates emotionally, and that moves them into action. Easy, right? Well, if you’ve ever sat at your computer with the blank page taunting you, then you may feel like this is the most difficult thing you try to do as a business owner. And frankly, it’s why people hire copywriters. As an eight-time published author, I still get stuck writing my own copy many times. I get help with this when it comes to my own business, because sometimes I’m just too close to it. Don’t have the budget to hire out? Then it’s time to give it a shot and I have three tips for you that’ll help you sell online like a badass in terms
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of your writing. After training with the best in the business I know one thing for sure; this takes some practice. You’ll get better at this as you go. Here’s what I want you to do: • Know your ideal client • Don’t be afraid to feel something • Master your call to action
Writing for your ideal client If you haven’t done your homework regarding your ideal client, or haven’t done it in a long time, it’s time to master this. Knowing your ideal client, down to the flavor of green smoothie they love, is necessary. If you’re not getting comments like, “How are you in my head all the time?” from your clients, then you’re not doing it right. The best homework I ever got from a business coach on this topic was to take my ideal client to lunch and interview her. I sat down with my friend Stacy that day after emailing her the invite, feeling a little nervous. The information we exchanged and the authentic conversation we had turned into the words I actually copied and pasted onto my sales pages. I highly recommend you do this homework too!
Write something they feel This may be the most important tip regarding copywriting. If you don’t feel anything when you’re creating the words you want people
