TAKEAWAY PACKAGING - MOMOS
What are momos? - Momos are tasty stuffed dumplings. - Steamed,boiled in soup and fried with varities of
FILLINGS prawns vegetables
cheese
meat chicken
CHUTNEYS
and green chutney
salsa sauce chilly sauce
sesame sauce garlic chutney
- It is served with soups as well which is called mothuk or thupka - It is also called kothey momo, wontons ( fried), C momo ( steam) and originaly named as dimsum in china
Mindmapping spicy chutney
youngsters
tastes absolute
tasty quick bite
lipsmacking evening snacks
budget
friends
exotic hungry
MOMOS winters
steamy dumplings stuffed chicken hot healthy warm
north east himalyas
foggy tibet
sikkim, nagaland
Various ways of eating
Various ways of serving
Problems faced with the product - Too hot to eat with hands Chutney - Spills all over plate/box - Not properly packed Momos takeaway pack - Doesnt stay warm - Becomes dry, - Break apart because of moisture - No specific momos packaging
Project Proposal Objective: To design an efficient packaging for momos that can be used for takeaway as well as eaten in the premises itself. Scope: There is no pacakging done for momos in market Where: Standalone stores (outlets) in malls and multiplex (for eg:inorbit, phoneix, central, e square, fame) For whom: 18-30 ( primary target) 30-45 ( secondary target) Economic background: middle class and upper middle class living in metro cities Feel of outlet: compact, clean Price: 60 - 4pack , 80 -6 pack, 100-10 pacK
People Youth Preferred Brands
Product meant for SEC A and SEC B socio economic class Target users: Students College going students Young working bachelors Families
EATING OUT
GET TOGETHER
MOVIES
SHOPPING
Similar Packaging
Competitors
User persona
Name: Ketaki gujar Age: 24 Proffesion: student Location: Pune
Name: Sanjay Jain Age: 54 Proffesion: Designer Location: Pune
Name: Nabyendu Paul Age: 26 Proffesion: Student Location: Pune
Name: Raman Saini Age: 23 Proffesion: Student Location: Pune
*She often hangs out with her ‘ friends in malls and multiplexes *Relies on read to eat snacks while she is out *Relies on momos as yummy, hot, delightful. *She loves eating momos on the counter itself as she prefers them hot. *Generally spends Rs100 for a plate of 2 momos *Has seen momos getting packed in foil paper only *Her problem with existing packaging is that it gets cold till the time its bought at home. There is no efficent packaging for the chutney of momos and hence gets difficult to eat *Would want north east and authentic feel in the packaging
*Momos are hot, healthy, steaming and spicy food according to him *Likes eating momos at home as well as the shop itself * Spends Rs 50 for two plate of momos * Tried using chopsticks but failed so generally eats by hands * Has seen foil boxes for the pacakging so far in momos. *His problem with packaging is that they get soggy and cold with the distance travelled.
*Momos are soft, indian and it shares the form with many bengali sweets *Prefers fried momos and spends around around Rs 50 for them. *Eats them at streets, standalone counters and prefers home made momos *Has seen normal silver packets for packaging * The packaging is not appropriate because it gets really hot and thus difficult to handle. * Efficent packaging for chutney.
*Momos are yummy and fast food. *General traits that i can relate to momos are soft, steamy, moutwatering. * Eats them often whenever i am out with friends and also in multiplexes while watching a movie. * its a light and tasty evening snacks which youcan enjoy in a group *spends 100 bucks for momos. *Her problem with packaging is that it gets moist in foil packaging. Packaging should be compact
Design Brief To design a packaging for momos which will -Act as a takeaway packaging that is easy to carry -Helps maintain freshness -Seperate section for chutney
Parameters Functionality -Easy to handle -Take away packaging -Can be carried anywhere
Emotions -fresh -fun -hot& steamy -hygienic -healthy food -authentic -fusion -contemporary
Communication -Brand name -Selling line -Veg symbol -Address -Phonenumber -Website
Nomenclature
dipsum
dipsome mau mau Momos momos and me mo2 steamy momo
momo mania momos mamamia
mad over momos
ABOUT DIPSUM Dipsum is derived from the commonly known word dimsum, hot dumplings. As we position ourself in metros, our standalone outlet is a fusion of north east and metropoilitan cities. People are fond of momo’s chutney, therefore the dipping concept comes in light. The brand dipsum is therefore a confluence of dimsum and dipping concept thus becoming DIPSUM
DIMSUM
+
( NAME OF MOMOS) (DIPING IN CHUTNEY)
= DIPSUM
About Dipsum r e t n u lls o c ma e s n e n lo d i lex a d ne ltip n sta ostio mu p nd a
hot
and
No FAST FOOD
Dipsum
ste
am ym
foo
om
dc
os
hai
n
FUSION
rth
ea
st
de
lic
ac
y
tta a , e olk n u i, k p s ba e k li um s ie , m t i c ad o tr dab e m me ah
Consumer’s Requirment -Momos should remain hot till it reaches the destination
-Packaging should be authentic giving North-Eastern feel
-Momos should not get squeezed or should not break
-Proper arrangement for sauce or chutney
-Momos does not retain its moisture and it should remain fresh
-The packaging should retain its aroma
Inspiration
Sketches
Exploration
Compatible materials Paper Bags
Corrogated Sheets Cellophane Polystyrene
Foil Boxes Sal Leaf
Areca Leaf
Polythene Bamboo
LDPE
PET Banana Leaf
MDPE
Wooden Box
Tetrapack News paper
Cardboard
Ivory Sheet Melamine plates
Thermocol
Why Areca Leaf? - Easily available. - Biodegradable. - Oven proof and chemically free disposable product and doesnot react with food. - Provides good strength and is handy. - Provides good thermal insulation. - Can be moulded to make plates and bowls. - Gives a north-eastern feel while having food. - Economical replacement for thermocol paper and plastic disposables
Similiar Packaging
Manufacturing process Dry Areca Leaf Sheaths are soaked in water and thoroughly cleaned using brushes to eliminate the sand.
The leaves are so arranged as to drain the water.
These leaves are then pressed in the moulds of various sizes and attractive designs according to the demand-requirements. These plates are then packed as per customer requirements and kept safely. These packed plates can be used confidently even after six months.
Typeface
dipsum dipsum
dipsum
dipsum dipsum
The typography was chosen to give a feeling of steam, warmth, fun. Typo is followed by a selling line “quick steamy bite�. Colors represented in the logo creates warmth and is apt for fast food packaging.
Logo Exploration
dipsum
e!! t i b k c i my qu
dipsum
ste a
dipsum
dipsum
dipsum
dipsum
Copywriting Romance Copy We love to serve momo that are steaming hot & yummy filled with healthy stuffing in The small lumps of dough. Which can be dipped and eaten with the spicy hot chutney.
= dipsum pick
eat
4 Pack - Me So Wee 6 Pack - Me So Healthy 10 Pack - We So Hungry
esh And H r F
lthy ea
100 %
Manadotry - Best if consume within one hour - You can contact us to place your order (Toll - Free) 1800-2345-2334 www.dipsum.com
About momos Secret behind momos What’s more heaven than indulging in the goodness of hot steamymomos with lipsmaking chutney.experience the similiar warmth at dipsum and fall in love all over again!!
Brand Identity-2 THE ORGANIZATION’S IDENTITY ( BACKGROUND)
CMYK
If required the logo can be replecated on the following backgrounds
C
M
Y
K
20
19
58
0
C
M
Y
K
4
39
100
0
RGB
R
G
B
194
130
R
G
B
241
173
30
209
THE ORGANIZATION’S IDENTITY (COLOR)
dipsum
steamy quick bite!
abcdefghijklmnopqrstuvwxyz 0123456789@#%^&*()_+ abcdefghijklmnopqrstuvwxyz 0123456789@#%^&*()_+ ABCDEFGHIJKLMONOPQRST 0123456789@#$%^&*()_+
CMYK C 25
C 75
RGB M 98
M 68
Y 100
Y67
K24
K90
R 153
R0
G 33
G0
B 31
B 0
The following font will be used in the logo of dipsum
The following font will be used as a selling line of dipsum
Any written matter of the organization will be written in the following font
Inspiration metrocity
northeast
Explorations scribble
sketch
digital
Visual language
dipsum steamy quick bite!
The concept behind coming up with this illustration was to show the gradual food story of momos being shifted from north east to the metropolitan cities. The typical village cuisine is now a hot favourite fast food snack successfully placed with chat counters and sandwiches.This illlustration is a story in itself of momos now postioned well as a brand that most of the youth swear by. Icons like yak, gompa, momos basket depict north east are clubbed with hustling and bustling city life.
Explorations front
back
dipsum
= dipsum
ick bite!!
steamy qu
pick
dip
eat
moc.muspid.www
moc.muspid.www
4332-5432-0081 )eerf - lloT(
esh And H Fr
lthy ea
steamy qu
ick bite!!
dipsum lid cover esh And H Fr
lthy ea
100 %
Best if consume within one hour
100 %
redro ruoy ecalp ot su tcatnoc nac uoY
me so wee
we love to serve momo that are steaming hot & yummy filled with healthy stuffing in the small lumps of dough. which can be dipped and eaten with the spicy hot chutney.
4pack
dipsum
You can contact us to place your order
4pack
ick bite!!
steamy qu
(Toll -free): 1800-2345-2334
www.dipsum.com
Final Box 1
dipsum
= pick
steamy quick bite!
4 pac
k
moc.muspid.www
4332-5432-0081 )eerf - lloT(
thy al
me so wee
redro ruoy ecalp ot su tcatnoc nac uoY
an esh d he fr
dipsum steamy quick bite!
esh And H Fr
lthy ea
100 %
we love to serve momo that are steaming hot & yummy filled with healthy stuffing in the small lumps of dough. which can be dipped and eaten with the spicy hot chutney.
Best if consume within one hour
k
4 pac
dipsum
eat
moc.muspid.www
me so wee
100%
dip
dipsum
4p
ack
steamy quick bite!
You can contact us to place your order
(Toll - free): 1800-2345-2334
www.dipsum.com
Final box 2 4 pack
= pick
4
dipsum steamy quick bite!
dip
dipsum
eat
we love to serve momo that are steaming hot & yummy’ filled with healthy stuffing in the small lumps of dough. which can be dipped and eaten with the spicy hot chutney.
pack
dipsum
lthy ea
100 %
Best if consume within one hour
4
(Toll - free) 1800-2345-2334 www.dipsum.com
esh And H Fr
pack
You can contact us to place your order
(Toll - free) 1800-2345-2334 www.dipsum.com
steamy quick bite!
Best if consume within one hour
You can contact us to place your order
dipsum
esh And H Fr
lthy ea
100 %
steamy quick bite!
Final box
Thank You