Corporate Identity for chocolate store
About Established in 2007 by Sunita Yadav.
Promoting Startegy - Establised business by opening 4 outlets at different locations, then gradually combine and set up only 1 shop.
Aim - Crafting new recipies to satisfy the taste buds of customers with the best quality confectionary products. - To provide pure vegetarian confectionaries
Mission - To serve finest quality product, outstanding in taste and flavour, also appealing to the eye. - To satisfy the customers by using rich cocoa and giving a prompt delivery system.
Vision - To make exclusive chocolates using only coverture chocolate. - To expand the range of confectonary - liquor chocolates.
Existing Identity
Logo Feedback - Essence of Bliss is missing. - Identity is not clearly depicting about a choclate shop. - The bean is not distinct.
Mood Board
Target Audience
Sketches
Sketches
Identity Variations
Cocoa Bliss
cocoa bliss
Cocoa Bliss
Cocoa Bliss
Color variations
Conceptulisation Bliss Cocoa Joy Tempting Rich color pallete
key words
inspiration
Chocolate & cake Store
The Organitation Identity In the logo of cocoa bliss the choclate dripping effect from bean is a Sought of indulgence and even gives a delicious feeling about cocoa Bean. The flowy liquid eventually becomes cocoa bliss. Fonts have been Used curvy and flowwy just as a free flowing liquid choclate. There is rich Choclate feeling in the font and the colour used( brown n shades of brown ), This as whole makes the synonym of cocoa bliss.
Chocolate & cake Store
The Organitation Identity (Background Color)
CMYK
(If required background colour can be changed in to following color)
RGB
C
M
Y
K
27
29
60
1
9
2
42
0
R
G
B
189
169
120
234
232
166
WEB SAFE BDA978 EAE8A6
The Organitation Identity (Color)
CMYK
(Do not change colour and design)
RGB
C
M
Y
K
36
63
100
29
44
74
85
60
R
G
B
131
85
34
78
43
24
WEB SAFE 835522 4E2B18
The Organitation Identity (Greyscale)
CMYK
(If required colour can be changed in to following greyscale)
RGB
C
M
Y
K
0
0
0
100
39
30
33
0
R
G
B
0
0
0
162
165
162
WEB SAFE 000000 A2A5A2
The Organitation Identity (Typogarphy)
Cocoa Bliss AaBaCcDdEe
The font used in the logo should not be replecated anywhere else except for the organization logo symbol. The font used is: Scriptina
The font used in the tag line should not be replecated anywhere else except for the organization logo symbol. The font used is: Janda elegant handwriting
AaBaCcDdEe
Any written matter of the organization will be written int he following font: Champagne & Limous
The Organisation Identity Statinery & collaterals
Explorations Visiting Card
Sunita Yadav sunita yadav Shop no.8, brahma majestic, nibm road, kondhwa, punecocoablissune@gmail.com
Shop no.8, brahma majestic, nibm road, kondhwa, punecocoablissune@gmail.com 020-65001011
Shop no.8, brahma majestic, nibm road, kondhwa,pune. cocoablissune@gmail.com
020-65001011
020-65001011
SUNITA YADAV SUNITA YADAV
Cake & Chocolate Store
Shop no.8, brahma majestic, nibm road, kondhwa cocoablissune@gmail.com 020-65001011
Shop no.8, brahma majestic, nibm road, kondhwa, pune020-65001011
Sunita Yadav
cocoablissune@gmail.com
Shop no.8, brahma majestic, nibm road, kondhwapunecocoablissune@gmail.com
sunita yadav
020-65001011
Shop no.8, brahma majestic, nibm road, kondhwa, pune - 410012 020-65001011
cocoablissune@gmail.com
Chocolate & cake Store
SUNITA YADAV
Shop no.8, brahma majestic, nibm road, kondhwa, pune020-65001011
cocoablissune@gmail.com
Chocolate & cake Store
Chocolate & cake Store
Sunita Yadav
Shop no.8, brahma majestic, nibm road, kondhwapunecocoablissune@gmail.com 020-65001011
Stickers Chocolate & cake Store
Chocolate & cake Store
Shop no.8, brahma majestic, nibm road, kondhwa pune-
cocoablissune@gmail.com
020-65001011
Chocolate & cake Store
Shop no.8, brahma majestic, nibm road, kondhwa, pune - 410012 cocoablissune@gmail.com 020-65001011
Packaging
020-65001011
Chocolate & cake Store
Shop no.8, brahma majestic, nibm road, kondhwa punecocoablissune@gmail.com 020-65001011
te
Chocolate & cake Store
e&
k Ca
Chocolate & cake Store
cocoablissune@gmail.com 020-65001011 Shop no.8, brahma majestic, nibm road, kondhwa, pune - 410012
ola oc Ch ore t S
Stationary Letterhead Chocolate & cake Store
Sticker
Visiting Card
Chocol
ate & ca ke Sto re
Chocolate & cake
Shop no .8, brahm a majest
Store
Sun
ita Yad ic, nibm av roa cocoab d, kondhwapun elissune@ gmail.co m 020-65
001011
ood
g
est
te & c
de
la Choco
ma te
hon
tore
ake S
a col atch, o h c cr al ms
re ents. , h t wi redi astries ing lates,p ns.
fro
Tag
11
50010
m
c fi cho s,muf ic, nibm road, il.com t e gma ajes cak hma m 12 lissune@ 0 b ra .8, b - 410 cocoa p no une Sho hwa, p 1011 d 0 kon 0-650
blissun
012
m ic, nib
ajest hma m
road,
wa
kondh
10 pune-4
ra no.8, b Shop
02
Shop no.8, brahma majestic, nibm road, kondhwa, pune - 410012
ail.co e@gm
cocoablissune@gmail.com
020-65001011
cocoa
020-6
Enevoplope
Collatrals
st
hone
e
good late mad 1 0101 0-650 hoco c
,
ratch
02
sc real with edients. , r g in tes,pastries
from
la choc ffins. d, s,mu cake hma majestic, nibm roa no.8, bra - 410012 m Shop ne wa, pu ne@gmail.co kondh lissu cocoab
good honest
good honest
from scratch,
from scratc
chocolate
chocolate m made ade h,
with real with real ingredients.ingredients.
choclates,p choclates,pastries, astries, c akes,muffin cakes,muffins. s. Shop no.8, brah ma majestic, nib Shop no.8, brahma majestic, nibm road, kond m road, hwa, pune - 41 0012 kondhwa, pune - 410012 cocoablissune@ cocoablissune@gmail.com 020-65001011 gmail.com 020-65001011
Packaging & Tags
Sign Board
Chocolate & cake Store
Cap & Badge