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NEWSLETTER ISSUE 109 | YEAR XII | FEBRUARY 2017
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NATURAL Inspiration
Natural Inspiration INSPIRATION 2017 There must be a reason why Pantone has chosen Greenery as its color for 2017: inspired by nature and the environment, this shade is fresh and revitalizing, symbolizing new beginnings and a break from the hectic pace of everyday life. These days, we have an increasing desire to immerse ourselves in the beauty of the natural world, restoring our connection to the surrounding environment, even in the way we furnish our homes. Color is important, but harmony with nature is created by using materials of natural origin, such as wood and marble, which can last a lifetime and then be handed down. These are materials that contribute towards creating a pleasant sensation of warmth and naturalness, while ensuring strength and durability. Additionally, by making use of their special aesthetic features, such as their color and natural grain, we can create pieces that are different from each other and therefore unique. Shape also plays an important role: "everything you can imagine, nature has already created," claimed Albert Einstein, and indeed architecture and design freely seek inspiration from this idea, offering shapes and solutions derived from the creations of a divine being. Just think of Leonardo da Vinci who invented his Flying Machine based on his studies of the anatomy of birds. Mother Nature is considered the best designer in the universe, partly because she can adapt form to the specific function required. The two divinities, art and nature, have always gone hand in hand, competing to be the primary inventor of shapes. Nature thus becomes a model, measure and guide for designing objects that are part of our lives.
COLOGNE News
To mark the IMM Cologne 2017 fair – ‌Giorgetti presented its first outdoor collection designed by Chi Wing Lo and Ludovica+Roberto Palomba: an extensive, diverse range to complement Giorgetti's projects in an area of residential design where relaxation and a more sociable lifestyle are usually the main considerations. The fair in Cologne also saw the launch of Progetti Pure, the limited-edition piece for 2017 that is the first of four "Progetti30" designs created to celebrate the 30th anniversary of the iconic Progetti collection. Other novelties include the Alma desk designed by Pamela Amine, a student of Istituto Marangoni Milano The School of Design, which shows how Giorgetti helps raise awareness of new young architects, and the Shibori boiserie that will further enhance the Giorgetti Atmosphere catalogue of accessories. In the city center, at Kaiser-Wilhelm-Ring, Giorgetti's showrooms, refined in every detail, present a display in which design, architecture and style come together to reveal the world of Giorgetti. Arranged over two floors, the German store is a meeting point of numerous products together creating a unique architectural concept.
GIORGETTI China
Giorgetti EXPANDS in China GIORGETTI CONTINUES ITS JOURNEY INTO THE ORIENT with recent openings in the Land of the Dragon. Three new showrooms dedicated to Italian design in different cities across China: Ritz Design in Shenzen, Classic Living in Chengdu and Casabella in Xiamen. These openings represent three important steps in spreading and consolidating the Giorgetti culture across the globe, especially in the Chinese market, which has an increasing appetite for high quality Made in Italy products. We decided to work with these three partners because of their profound expertise in the furniture market and because we share the same approach and strategy, paying attention to customers and the service we offer. The high quality of the products, their use of rigorously chosen natural materials and their interior design skills have enabled these stores to become exclusive venues dedicated to the beauty of contemporary design.
JAKARTA Feature
PRIVATE Residence in Jakarta INDONESIA A private residence located in the north of the Indonesian capital: Giorgetti was chosen by the interior designer Yuni Jie, of Jie Design, to furnish the rooms in this prestigious villa. Giorgetti's furniture fits into the spaces harmoniously and practically: from the Maharaja sofa displayed with the Normal armchairs and the Oscar cabinet in the living room, to the Rea bed with the iconic Ela chaise lounge for the main bedroom. The Ion desk is the main feature of the office area, while Giorgetti is present even in the relaxation area dedicated to personal care: the Oro dresser and the Nyn corner cabinet, both in Canaletto walnut, provide storage space for all your aids to beauty.
FEELING FOOD MILAN ATELIER
FEELING FOOD at the Atelier in Milan JANUARY 31, 2017 Giorgetti opened the doors of its Milan Atelier to Feeling Food, the center for food research and food lifestyle established by Gruppo Ospedaliero San Donato Foundation with the organizational support of Circle Luxury Magazine. From the science of nutrition to the table as an experience in pleasure and conviviality, the many facets of food culture have stimulated a debate among key personalities from sectors including lifestyle, design, art, sailing and aerospace, forming a round table to discuss the innovative concept of food as a vehicle for values. Giorgetti confirms its dedication to contemporary style with the displays at Giorgetti Atelier, a welcoming, elegant, multi-functional space, where the pleasure of eating can be rediscovered through the new kitchen design, GK.01, which, consistent with the company's style, coherently completes our interior design collection.
WALLPAPER* Design Awards
Wallpaper* DESIGN AWARDS 2017 GIORGETTI HAS WON TWO WALLPAPER* DESIGN AWARDS FOR 2017 The prestigious recognition awarded by the English interior design magazine of the same name which annually gives awards to people, places, objects and phenomena that have stood out during the previous year. A jury of personalities made up of illustrious personages from the world of design, architecture, fashion, and lifestyle, together with the Wallpaper* team named the BAR TENDER set from the Giorgetti Atmosphere collection as “BEST COLADA PARLOUR” and the DRIVE sofa in the category “BEST LANDING PAD”. Designed by Carlo Colombo, the Drive sofa is also the protagonist of the new advertising campaign, a project where the details are the stars of this formal design, which, departing from the minimalist aesthetics of contemporary style, are reminiscent of design features seen in the 1950s.
READ THE ARTICLE IN WALLPAPER*
PRESS HIGHLIGHTS
INTERNI
H.O.M.E.
INTERNI November, 2016
H.O.M.E. - GERMANY January, 2017
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READ THE ARTICLE
NEWS FROM MILAN
NEWS from Milan PALAZZO MEZZANOTTE Built on the ruins of a Roman Theatre, in Piazza degli Affari, is Milan's "Wall Street". It is a monumental building constructed between 1927 and 1932. It was commissioned by the Milan Chamber of Commerce and designed by the architect Paolo Mezzanotte with the aim of bringing all Milan's stock exchange activities under one roof. The building's façade is a pure representation of 20th century style with blocks of travertine marble, while in the basement there is still a bar whose walls are decorated with Gio Ponti ceramic tiles.
REDISCOVERING ICO PARISI On the outskirts of Milan, at Villa Reale, Monza, the exhibition entitled "Ritrovare Ico Parisi" is currently on show, celebrating 100 years since the birth of this Sicilian artist who spent most of his life in Como. Ico Parisi was an architect and designer, but also an art director, photographer, director and painter who produced numerous works. The exhibition focuses on the "classic" period of Parisi's work, from the end of the war to the end of the 1950s, and explores one object only: the table, constructed using a variety of methods, novel materials and the skill of artisans from the Brianza area.
The entrance to the Borsa di Palazzo Mezzanotte: to the right and left, Terra and Fuoco by Leone Lodi. By Paolobon140 – Own work, CC BY-SA 4.
Until 19 March 2017 INFO triennale.it Double portrait of Ico Parisi, Cernobbio, 1953
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