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NEWSLETTER ISSUE 107 | YEAR XI | DECEMBER 2016 - JANUARY 2017
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GK.01 KITCHEN EDIDA AWARDS 2016
GK.01 Kitchen
Giorgetti attended Arkeda, the Architecture, Construction, Design and Furnishings exhibition and conference held in Naples from 2 to 4 December 2016. The architecturally stunning Mostra d’Oltremare, prestigious seat of Italian rationalist architecture during the 20th century, was the location for the exhibition organised in conjunction with the Giorgetti Studio, Avellino. The display area showcased more recent pieces from the Company's collections alongside iconic pieces, such as the Nyn corner cabinet, Hug cocooning armchair and Drive sofa, the key piece in Giorgetti’s last press campaign. The thousands of industry professionals attending had the opportunity to explore the furnishings and philosophy of the company, whilst admiring the latest range of products.
GK.01 KITCHEN: EDIDA AWARDS 2016 EDIDA AWARDS 2016 The first kitchen designed by Giorgetti, the GK.01, was presented at the 2016 Salone del Mobile, Milan, and received the prestigious “Best Kitchen” award from EDIDA (Elle Décor International Design Awards), chosen by Elle Decoration Chinese edition. Fundamentally linear, geometric shapes, with contemporary style and exclusive finishes, fully customizable to suit the customer’s requirements and preferences: these are the main features of GK.01, where Giorgetti’s signature attention to detail makes all the difference. Giovanni del Vecchio, Managing Director of the company received the award on 19 November, during a gala evening organized in conjunction with the Salone del Mobile Milano, in Shanghai.
The first kitchen designed by Giorgetti, the GK.01, was presented at the 2016 Salone del Mobile, Milan, and received the prestigious “Best Kitchen” award from EDIDA (Elle Décor International Design Awards), chosen by Elle Decoration Chinese edition. Fundamentally linear, geometric shapes, with contemporary style and exclusive finishes, fully customisable to suit the customer’s requirements and preferences: these are the main features of GK.01, where Giorgetti’s signature attention to detail makes all the difference. Giovanni del Vecchio, Managing Director of the company received the award on 19 November, during a gala evening organised in conjunction with the Salone del Mobile Milano, in Shanghai.
MATERIAL Care
UNRIVALLED care & attention, …the finest materials, well ordered tools, the wisdom of hands, diligence, precision, a silent rhythm: these are the features found in the finest carpentry workshops. Traditional craftsmanship and design heritage must go hand in hand with sourcing and working with the finest materials, to ensure excellent product quality. It is our passion for detail which makes all our “work” perfect. Details make the subtle difference between good design and a uniquely personal product, which may originate from any design concept, but take shape only with impeccable materials, craftsmanship and finish. To underscore the importance of materials, simply consider how prehistoric eras are classified by associating long periods of early human civilization with materials such as stone, bronze and iron. Wood, a noble, living and dynamic material, is one of the natural elements celebrated since the origin of life and favored for its reliability and durability. Wood retains its distinctive characteristics. Apparent irregularities, such as differences in color or grain, are not considered defects but rather features which create a unique, sophisticated end product. Strict quality control is essential throughout the design and supply chain. Raw materials are therefore subject to detailed testing for qualitative and functional compliance, at every stage of manufacture. An end product that reflects the unique character of our homes and is with us for a long time should undergo painstaking tests for functionality and an in depth analysis of aesthetic factors in line with the original design.
Unrivalled care and attention, the finest materials, wellordered tools, the wisdom of hands, diligence, precision, a silent rhythm: these are the features found in the finest carpentry workshops. Traditional craftsmanship and
IMM Cologne
design heritage must go hand in hand with sourcing and working with the finest materials, to ensure excellent product quality. It is our passion for detail which makes all our “work” perfect. Details make the subtle difference between good design and a uniquely personal product, which may originate from any design concept, but take shape only with impeccable materials, craftsmanship and finish. To underscore the importance of materials, simply consider how prehistoric eras are classified by associating long periods of early human civilisation with materials such as stone, bronze and iron. Wood, a noble, living and dynamic material, is one of the natural elements celebrated since the origin of life and favoured for its reliability and durability. Wood retains its distinctive characteristics. Apparent irregularities, such as differences in colour or grain, are not considered defects but rather features which create a unique, sophisticated end product. Strict quality control is essential throughout the design and supply chain. Raw materials are therefore subject to detailed testing for qualitative and functional compliance, at every stage of manufacture. An end product that reflects the unique character of our homes and is with us for a long time should undergo painstaking tests for AFTER 15 YEARS, GIORGETTI IS RETURNING TO IMM COLOGNE WITH EXCITING NEW PRODUCTS functionality and an indepth analysis of aesthetic factors in line with the original design. the most important furnishings trade fair in Europe, held from 16 to 22 January 2017 in Hall 11.1, Stand C035B026.
Giorgetti Returns To IMM Cologne On this occasion, the Company will introduce its first outdoor collection, and celebrate the 30th anniversary of the iconic Progetti collection, originally launched in 1987, with “Progetti30”, which revisits this eminent collection for the first time. New addition for interiors include a desk designed by Pamela Amine, a student at the Istituto Marangoni School of Design, Milan, which showcases how Giorgetti visibly raises awareness of new young interior designers.
GIORGETTI RETURNS TO IMM COLOGNE WITH EXCITING NEW PRODUCTS
The latest products will also be presented in the stylish Giorgetti Store, KaiserWilhelm Ring, which over the years has become a point of reference for quality design. Located over two floor levels, the Giorgetti store will dedicate the entire ground floor to introducing its new, highly anticipated outdoor collection. Meanwhile the first floor will display Giorgetti’s interior furnishings. OPENING HOURS, GIORGETTI STORE IN COLOGNE Preview: Sunday 15.01, h. 10 20 Cocktail: Tuesday, 17.01, h. 18 21 16.01 – 20.01, h. 10 20 21.01, h. 10 18 22.01, h. 10 15
After 15 years, Giorgetti is returning to IMM Cologne, the most important furnishings trade fair in Europe, held from 16 to 22 January 2017 in Hall 11.1, Stand C035B026. On this occasion, the Company will introduce its first outdoor collection, and celebrate the 30th anniversary of the iconic Progetti collection, originally launched in 1987, with “Progetti30”, which revisits this eminent collection for the first time. New addition for interiors include a desk designed by Pamela Amine, a student at the Istituto Marangoni School of Design, Milan, which showcases how Giorgetti visibly raises awareness of new young interior designers. The latest products will also be presented in the stylish Giorgetti Store, KaiserWilhelm Ring, which over the
PROGETTI 30
PREVIEW at Internum, Miami PROGETTI 30 At Art Basel, a favored destination for art connoisseurs from around the world, held in Miami from 1 to 4 December 2016, Giorgetti presented an exclusive preview of its “Progetti Pure” limited edition, the first of four revisited collections for 2017, to celebrate the 30th anniversary of this range of chairs. The location chosen for this special preview was Internum, longtime partner of Giorgetti, based in the Miami Design District, which offers the finest international design brands. Umberto Asnago redefined the iconic shapes of three of the most representative models from the collection, creating a streamlined design which accentuates the beechwood structure and emphasizes the undisputed expertise of Giorgetti cabinet makers acquired over a century of history. Solid wood, often the concealed essence of Giorgetti designs, plays a key role. The pure wood frame is enhanced by the characteristic original grain which juxtaposes the raw material’s natural imperfections with the formal perfection of the end product. The saddle leather therefore becomes intrinsic to the frame. INTERNUM MIAMI 3841 NE 2nd Ave. Suite 101 Miami, FL 33137 (305) 576.1135 info@internum.com
At Art Basel, a favoured destination for art connoisseurs from around the world, held in Miami from 1 to 4 December 2016, Giorgetti presented an exclusive preview of its “Progetti Pure” limited edition, the first of four revisited collections for 2017, to celebrate the 30th anniversary of this range of chairs. The location chosen for this special preview was Internum, longtime partner of Giorgetti, based in the Miami Design District, which offers the finest international design brands. Umberto Asnago redefined the iconic shapes of three of the most representative models from the collection, creating a streamlined design which accentuates the beechwood structure and emphasises the undisputed expertise of Giorgetti cabinet makers acquired over a century of history. Solid wood, often the concealed essence of Giorgetti designs, plays a key role. The pure wood frame is enhanced by the characteristic original grain which juxtaposes the raw material’s natural imperfections with the formal perfection of the end product. The saddle leather therefore becomes intrinsic to the frame. INTERNUM MIAMI 3841 NE 2nd Ave. Suite 101 Miami, FL 33137 t. (305)5761135 info@internum.com
At Art Basel, a favoured destination for art connoisseurs from around the world, held in Miami from 1 to 4 December 2016, Giorgetti presented an exclusive preview of its “Progetti Pure” limited edition, the first of four revisited collections for 2017, to celebrate the 30th anniversary of this range of chairs. The location chosen for this special preview was Internum, longtime partner of Giorgetti, based in the Miami Design District, which offers the finest international design brands. Umberto Asnago redefined the iconic shapes of three of the most representative models from the collection, creating a streamlined design which accentuates the beechwood structure and emphasises the undisputed expertise of Giorgetti cabinet makers acquired over a century of history. Solid wood, often the concealed essence of Giorgetti designs, plays a key role. The pure wood frame is enhanced by the characteristic original grain which juxtaposes the raw material’s natural imperfections with the formal perfection of the end product. The saddle leather therefore becomes intrinsic to the frame. INTERNUM MIAMI 3841 NE 2nd Ave. Suite 101 Miami, FL 33137 t. (305)5761135 info@internum.com
SALONE DEL MOBILE MILANO SHANGHAI 2016
SALONE del Mobile MILANO SHANGHAI 2016 Giorgetti played a leading role at the newly launched Salone del Mobile, Shanghai, as ambassador for Made in Italy quality and design. With a highly impactive display concept, Giorgetti revealed a decidedly unique approach to interior design. Three giant video screens served as a backdrop for the range of products, with the moving imagery displaying spectacular views of contemporary and earlier architectural scenes. The trompel’oeil effect accentuated how the unique exclusivity of atypical Giorgetti pieces brings “timeless” pieces to life, transforming widely varying surroundings, designing the area around the product and creating a harmonious, unique ambiance. A screen installation invited the public to enter the world of Giorgetti and provided an exclusive overview of Made in Italy excellence, shaped by the selection of materials, meticulous attention to detail and intensively researched manufacturing finishes.
Giorgetti played a leading role at the newly launched Salone del Mobile, Shanghai, as ambassador for Made in Italy quality and design. With a highly impactive display concept, Giorgetti revealed a decidedly unique approach to interior design. Three giant video screens served as a backdrop for the range of products, with the moving imagery displaying spectacular views of contemporary and earlier architectural scenes. The trompel’oeil effect accentuated how the unique exclusivity of atypical Giorgetti pieces brings “timeless” pieces to life, transforming widely varying surroundings, designing the area around the product and creating a harmonious, unique ambience. A screen installation invited the public to enter the world of Giorgetti and provided an exclusive overview of Made in Italy excellence, shaped by the selection of materials, meticulous attention to detail and intensively researched manufacturing finishes.
Giorgetti played a leading role at the newly launched Salone del Mobile, Shanghai, as ambassador for Made in Italy quality and design. With a highly impactive display concept, Giorgetti revealed a decidedly unique approach to interior design. Three giant video screens served as a backdrop for the range of products, with the moving imagery displaying spectacular views of contemporary and earlier architectural scenes. The trompel’oeil effect accentuated how the unique exclusivity of atypical Giorgetti pieces brings “timeless” pieces to life, transforming widely varying surroundings, designing the area around the product and creating a harmonious, unique ambience. A screen installation invited the public to enter the world of Giorgetti and provided an exclusive overview of Made in Italy excellence, shaped by the selection of materials, meticulous attention to detail and intensively researched manufacturing finishes.
GIORGETTI AT ARKEDA NAPLES
ARKEDA – NAPLES THE ARCHITECTURE, CONSTRUCTION, DESIGN & FURNISHINGS EXHIBITION & CONFERENCE Giorgetti attended Arkeda, the Architecture, Construction, Design and Furnishings exhibition and conference held in Naples from 2 to 4 December 2016. The architecturally stunning Mostra d’Oltremare, prestigious seat of Italian rationalist architecture during the 20th century, was the location for the exhibition organized in conjunction with the Giorgetti Studio, Avellino. The display area showcased more recent pieces from the Company's collections alongside iconic pieces, such as the Nyn corner cabinet, Hug cocooning armchair and Drive sofa, the key piece in Giorgetti’s last press campaign. The thousands of industry professionals attending had the opportunity to explore the furnishings and philosophy of the company, whilst admiring the latest range of products.
PRESS HIGHLIGHTS
VANITY FAIR
H.O.M.E.
VANITY FAIR - ITALY November, 2016
H.O.M.E. - GERMANY November, 2016
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READ THE ARTICLE
NEWS FROM MILAN
NEWS from Milan
POMODORO AT PALAZZO REALE A major exhibition at the Palazzo Reale celebrates the 90th birthday of Arnaldo Pomodoro and features his most significant work from 1955 to the present day. Famed particularly for his bronze spheres, Pomodoro is one of the most important Italian contemporary sculptors. A “geometric spirit” dominates his art as he tends to base his work around an essential geometric form. The city of Milan pays tribute to this artist in public and private exhibitions, displaying for the first time the entire Pietrarubbia Group sculptures (1975 – 2013) in Piazzetta Reale.
CARAVAGGIO AT BRERA “Attorno a Caravaggio” is an exhibition dialogue, the key piece being one of his most renowned pictures at the Pinacoteca di Brera: Supper at Emmaus by the master Michelangelo Merisi, also known as Caravaggio, is displayed in comparison with two other exceptional paintings. The display, which will thrill the general public, also offers an opportunity for research and exchange of information on Caravaggio, an artist who continues to provoke fierce debate among art historians. The exhibition will also unveil the Pinacoteca’s newly renovated seven halls and great masterpieces.
Until 5 February 2017 Until 5 February 2017 INFO palazzorealemilano.it
Arnaldo Pomodoro_Sfera n.1, 1963
INFO pinacotecabrera.org Louis Finson, Mary Magdalene in Ecstasy, c.1612. Oil on canvas. 126 x 100 cm. Musée des BeauxArts, Marseilles
SEASON'S GREETINGS & A HAPPY NEW YEAR!
Giorgetti Wishes You & Yours GIORGETTI WISHES YOU - SEASON'S GREETINGS & A HAPPY NEW YEAR The offices and factories of Meda, the Lentate sul Seveso showroom and the Giorgetti Atelier will be closed from: 24 December 2016 to 8 January 2017.
SALES GALLERY AT INTERNUM 3303 Kir by D r ive · Houston, Texas 77098 SITE LOCATION 2710 Steel Street · Houston, Texas 77098 713.600.5062 | G ior gettiHouston.com