The workshop is divided in three main sections according to the research methodologies: Ethnographic Research [In-Depth interview & Personas, Usability test], Scenario Re- search (Housing Evolution TM) and Trend Report.
1. The first section is titled Human Experiences Stream,is aimed at investigating people’s habits and wants by practicing Ethnographic Research methodologies. Ethnographic Research is the methodology of the people, essentially qualitative, but with some insertions of quantitative data, is mainly used for investigating people by collecting and describing data in their daily life framework. For the completion of Ethnographic Research the students will practice In-depth interviews & Personas, Usability test.
2. Market Arena Stream, to be analyzed by applying a Scenario research. Scenario Research combines qualitative and quantitative methods to generate knowledge about the present and the future and to identify the limits of that knowledge.
3.Product Reality Stream
