Market arena

Page 1

SUSTAINABLE

KITCHEN DESIGN Sukhada dahale


?

Are consumers concerned if the new kitchen designs support sustainability and raise awareness towards it?


Sustainable KITCHEN

Natural Light Resource

Eco friendly Material (Anti toxic)

Energy efficient appliances


Eco friendly MATERIAL

Plywood Oak Walnut Bamboo Ash Rosewood

Natural

Artificial

Recycable

Low impact of environment Durable

Marble Onyx

Allumunium

Glass


Trend


Eco Friendly Material Kitchen

114 Images 2 AXIS 1st Axis : Classic and modern style 2nd Axis :Natural & artificial material


Classic

axis

1

Non eco friendly material

Eco friendly material

Modern


Classic

Eco friendly material

axis

3.5 % 3.5 %

1.7 % 0.8 %

3.5 % 2.6 %

4.3 % 0.8 %

10.5 % 37.7 %

9.6 % 4.3 %

2.6 % 7.8 %

3.5 % 2.6 %

Modern

1

Non eco friendly material


Classic

13.1% Eco friendly material

axis

1

7.8% Non eco friendly material

58.7% Modern

20.1%


Natural material

axis

2

Non eco friendly material

Eco friendly material

Artificial material


Natural material

14.9 % 5.2 %

axis

2

6.1 % 10.5 % Eco friendly Material

2.6 % 6.1 % 8.7 % 8.7 %

10.5 % 7.8 % 6.1 % 12.2 %

Artificial material

Non Eco Friendly Material


Natural material

axis

2

36.8% Eco friendly Material

26.3%

36.8%

Artificial material

Non Eco Friendly Material


Finding The trend of sustainable kitchen is modern design with eco friendly material (natural and artificial)


MARKET


Survey 80 Surveys

26 Different Nationalities


objectives Sustainability awareness Behavior in the kitchen Future consumer


AGE 50-60

30-40

19%

3% 1%

SEX

40-50

18-30 78%

72%

28%


Do you know what sustainability is? 51%

83% know what sustainability is

Design

90%

49% Non Design

74%


Today’s kitchen behavior

42% less than 1 hour

53% stays 1-3 hours

5%

More than 3 hours


Today’s kitchen behavior 81% 76% 73%

Cooking Prepare drinks Prepare quick meal Prepare ready-made meals Relaxing Other

10%

44%

35%


Sustainable behavior in kitchen Today’s implementation

x Eco Friendly Material

Natural Light

25%

68%

Energy Efficient

None

25% 5%


Future CONSUMER

87% from all the sample

Wants to buy sustainable kitchen


Future CONSUMER 10% Design

11%

24%

Functionality

Brand

11% Price

19% Quality

23% Sustainability


brand Importance

85%

Consider important for kitchen brands to incorporate sustainability products

11%

Don’t consider brand when buying a sustainable kitchen

Most Recognized Brands :


Future Kitchen

Market Needs

TREND • Minimal • Sustainable (Eco friendly material) • Multifunctional • Durable • Automated


trend + market =

Modern design with minimalism with the use of eco friendly materials are the key factors of sustainable kitchen for its futuristic buyers


So, are consumers concerned if the new kitchen designs support sustainability and raise awareness towards it?

YES,


new kitchen designs support sustainability

but,

they can’t raise awareness towards all people, because of the lack of communication


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