RECYCLING

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BusinessDay www.businessday.co.za Friday 16 September 2022

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RECYCLING Sponsored content

Call for communities to wage war on litter Clean-Up and •Recycle SA Week gives everyone a chance to play their part, writes Lynette Dicey

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A is rapidly approaching a waste crisis with landfill sites filling up at an alarming rate, despite the fact the country has best practice waste management legislation in place. The problem, however, is that the legislation is not being enforced. Exacerbating the situation is the fact that there is little reporting taking place on the amount of waste being generated, recycled and disposed of. Neither is there future planning taking place to manage

the growing amount of waste the country is generating. The last time Johannesburg or Tshwane commissioned a new landfill site was in the early 1990s and most of the existing landfill sites in both cities will soon reach capacity. It can take up to five years for a new landfill site to be licensed

and constructed so there is no quick fix to the problem. “Our current waste management system is broken and needs to be fixed,” says Douw Steyn, sustainability director at Plastics SA and the co-ordinator of the annual Clean-Up and Recycle SA Week taking place until tomorrow.

According to Stats SA, 39% of SA’s population don’t have access to waste management systems. About 54-million tonnes of waste is produced each year in SA, the majority of which ends up in landfill. “This is enough to cover an entire soccer field 10 metres deep every day. The amount of waste we generate puts our landfill sites under extreme pressure,” says Steyn. He adds that SA cannot afford to only cherry pick certain materials or products to recycle — we need to be collecting all waste and moving it to many smaller beneficiation centres where it can be sorted, baled and sold. Exacerbating our waste problem is the fact that most South Africans are not separating their waste at source. “Recyclable waste has value if correctly sorted,” explains Steyn. “Residual waste needs to be collected for other repurpose

alternatives such as pavers and pyrolysis to produce diesel for vehicles collecting the waste. There are a number of available solutions. However, we need to collaborate on finding those that are fit for purpose and meet SA’s needs.” Every citizen, according to Steyn, can make a difference to reduce the amount of waste that pollutes our environment or ends up in landfill. This is the 26th consecutive year Plastics SA has coordinated SA’s involved in the International Coastal Clean-up Day that will take place at beaches around the country tomorrow. In partnership with volunteer organisations and individuals around the world, the International Coastal Clean-up Day initiatives encourage people to remove rubbish from the world’s beaches and waterways. Since the inception of the initiative, more than 17-million

Designing products with recycling and the environment in mind Product design that takes into consideration recycling is critically important if we are to achieve a circular economy for more products. In July this year, Coca-Cola announced that Sprite was switching from its iconic green plastic bottle to a clear bottle in an effort to support a circular economy for plastic packaging. Not all manufacturers are as focused on enabling a circular economy. “Most manufacturers want to produce packaging that is better for the plant but the major obstacle is cost,” says Jason Forbes, owner of The Graphic Ballroom, a branding and design packaging company. “Most consumers are more priceconscious than eco-conscious and brands are struggling to hold on to consumers who are becoming less brand loyal.”

All too often, what brands do or say in terms of recycling is more of a marketing statement than a long-term sustainable change, he says. However, by making small changes in packaging design it is possible to positively impact the environment and still achieve impressive looking packaging that appeals to consumers. This, however, will take time and will be driven by consumers demanding that packaging is recyclable, brand manufacturers implementing changes and government legislation coupled with local government working to enable circular economies. Globally, reports Forbes, there is a trend towards the use of less “mixed material” packaging, ensuring that the same material is used for different parts of a product and

therefore making it easier for packaging to be recycled. The drive to reduce nonrecyclable materials in packaging is a global trend, he adds, and is resulting in more and more alternative packaging solutions becoming mainstream. “The use of flexible packaging and biodegradable or compostable packaging is bringing innovation to the marketplace. At the same time there is a trend towards simpler packaging and taking a more

minimalist approach.” One company that has taken heed of these trends is Sanitouch, the manufacturers of the Sani-touch sanitising trolley wipes as well as a range of medical grade wipes. Over the past two years the company has been on a journey to create a circular economy for its used wipes to save them from landfill. This journey has culminated in the recycling and repurposing of used wipes to manufacture outdoor furniture

We are here to take a stand Today more than ever, with the global waste crisis, we are taking up the challenge to recycle as many PET bottles as possible. In so doing, we are helping the environment, enhancing the packaging industry and creating jobs all at the same time.

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including jungle gyms and outdoor benches. It has also adapted its wipes so they are biodegradable and compostable. The company recently launched a fully biodegradable and compostable cleaning cloth made from plant fibre and hydroentangled using water pressure. The biggest benefit of the cloths are that they can be discarded into kitchen waste. Sani-touch has been working with growing medium and compost specialist 9Five Integrated Nutrient Systems to turn kitchen waste, including its biodegradable cloth wipes, into specialised growing mediums. “Our products are all designed with the environment in mind and ensuring that they can become part of the value chain in a circular economy,” says Sani-touch marketing director, Annette Devenish.

volunteers have collected close to 1.6-million kilogrammes of litter globally. Steyn reveals that as a result of the success of this annual one-day event, Plastics SA decided to turn the entire week into a nationwide awareness campaign that encourages citizens from all walks of life, ages and backgrounds to make a conscious effort to pick up and remove litter from their streets, neighbourhoods, schools, inland water sources and streams or nearby beaches.

ACTIVELY SUPPORTED Clean-Up and Recycle SA Week is actively supported by all the various packaging streams, producer responsibility organisations, various sponsors, business and industry, as well as national and local government, community organisations and municipalities. In SA the week includes River Clean-Up Day on

Wednesday, September 14; National Recycling Day on Friday, September 16 and World Clean-up Day on Saturday, September 17. Plastics SA, the umbrella body representing all sectors of the South African plastics industry, will be distributing more than 500,000 refuse bags to support clean-up events. The industry association has been actively supporting various clean-up initiatives taking place throughout September. A big focus for this year’s event will be river catchment areas, given that most oceanbased litter derives from land-based sources such as rivers, because of littering and illegal dumping. Another focus will be on underwater cleanups to remove litter on the ocean floors. “The annual Clean-Up and Recycle SA Week has grown from strength to strength, despite the fact the Covid-19

pandemic prevented large groups of people from attending public clean-ups over the past two years,” says Steyn. “We noticed that people started to focus more on cleaning their immediate surroundings, including their own streets, local schools, rivers, beaches and other public spaces. As a result, we saw significant amounts of visible litter being removed, separated and sent for recycling.” He adds that September is the month for spring cleaning. “It’s about a call to action to all South Africans to help us clean up and rid our environment of litter, as well as to encourage citizens to support recycling. The majority of litter products, especially packaging, could and should be sent for recycling. It should not be discarded in the environment as litter.” For information on how and where to get involved, log on to www.cleanupandrecyle.co.za.

Education key to making cleaner, greener choices The opportunities to make a difference are endless, but the starting point is education, according to Shaun Bouwer, national sales and marketing at Extrupet, one of the largest and most advanced recyclers of PET (polyethylene terephthalate) bottle materials on the African continent. “When it comes to recycling we need to instil a better understanding of what is relevant for a specific geography. Our reality in SA is that most of the raw materials we use originate from landfill. Brands need to understand how their product packaging will be collected from landfill and factor that into packaging design. It is only if there is a value chain in place that waste will actually be recycled,” he says. An example of poor product design, he reveals, are blue milk bottles. Blue high-density polyethylene (HDPE) cannot be

upcycled into white HDPE bottles and re-used for blow moulded HDPE bottle packaging. Instead, they can only be downcycled for lower cost HDPE pipe applications, which limits the recycler. “Unless product packaging is designed well enough in advance, the packaging is doomed to an end of life in landfill or in our oceans,” he explains, adding that it’s important local recyclers are involved from the outset in terms of what is possible. Bouwer says not only should the entire value chain be considered from the outset but brands also need to conduct a life cycle analysis to ensure no part of the packaging design

IT’S IMPORTANT LOCAL RECYCLERS ARE INVOLVED FROM THE OUTSET

ends up in the ocean. He warns consumers to be wary of believing labelling claims of “100% recyclable”. “A product might, in theory, be recyclable, but whether SA has the facilities in place to recycle that particular material is another question. Unfortunately, too many brands make false claims on their labelling. In a similar vein, consumers need to wary of believing claims of biodegradable or compostable, given the near perfect environmental conditions required for degradation to occur.” Education, calling out brands who green wash and changing consumer buying behaviour is the only way forward, he insists. “As consumers we need to decide when to buy a product. Making good choices enables a cleaner, greener and more sustainable environment.”


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