PRINT PAREL A fabindia FESTIVE COLLECTION-2015 & A JAPAN COLLECTION S/S-2015
JALAJ EXPORTS,
A GARMENT & ACCESSORIES MANUFACTURER & SUPPLIER
diploma project document / nid / suneel kushwaha / gdpd / textile design / 2010.......................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
PROJECT
SPONSOR
METHODOLOGY
CONCEPT
DESIGN
DEVELOPMENT
PROJECT
SPONSOR
METHODOLOGY
CONCEPT
DESIGN
DEVELOPMENT
PROJECT PROPOSED
PROJECT 1
PROJECT 2 Indian wear Working for the India’s renowned women’s ethnic wear brands Expertise in Indian craft and styling to design women’s ethnic day festive wear collection by using block /screen prints and embroidery. Project details-
PROJECT 1A
• • •
PROJECT 1B
•
Western women’s collection
International brand
Working for the India’s renowned western brands of women’s wear.
Working for renowned international brands .
Project details• • • •
Work on the brand Image building. Development of A/W 14-15 theme and mood board Development of print and textures for the same Garment collection on the base of developed theme(focusing Surface Design)
Project detailsExpertise in international taste and styling. To design women’s wear printed and light Embroidered woven garments. • • • •
Work on the brand Image building. Development of A/W 14-15 theme and mood board Development of print, textures & accessories for the same(USP of project – textile developments) Garment collection on the base of developed theme(focusing Material Exploration)
Work on the brand Image building. Development of A/W 14-15 theme and mood board Development of print and textures through traditional and modern technique for the same Creation the collection on the base of developed theme. (USP of project – textile developments)
PROJECT ?
PROJECT 1
PROJECT 1A
FRANCE ETHNIC WEAR S/S15
Western women’s collection
JAPAN
COLLECTION
JAPAN FAIR COLLECTION (JAN-2014)
JAPAN SPRING SUMMER COLLECTION -2015
PROJECT 2
PROJECT 1B
International brand
Indian wear
FINAL PROJECT
PROJECT 1
Indian wear
fabindia FESTIVE COLLECTION 2015
Western women’s collection
PROJECT 2
JAPAN
SPRING SUMMER COLLECTION 2015
* JANUARY IN STORE
PROJECT 1
fabindia FESTIVE COLLECTION 2015
Since this is a correction month, we are going to buy a small push. North is cold in January but Rest of India starts getting warmer. We will have anchor color as lime and Fuchsia. We can use fabrics like Cotton Dobby, Khadi. Chanderi and a little bit of T/C as well. * FEBRUARY IN STORE This month will be Color driven as we always do our Rang barse type of range.
* MARCH/APRIL IN STORE
Design direction Design direction - 2015 is largely inspired by Vernacular Cultures – inspired from central India, Rajasthan & Gujarat and the varied canvas of Indian Artists; Romantic Botanic & soft floral- interpret these as floral with painterly quality & Colonial gardens; Evolving 2014 concepts – taking forward the Wet Canvas story reworking the tie dye & dip-dye effects, soft brush marks & drippy reflections; geometrics; checks & plaids; contrast trims and bold borders; metallic block prints –pin effects PS - International trends are also looking towards Africa (Nigerian & Kanga fabrics), 70’s decorative motifs and Far East for print & silhouette directions. Color direction Fuchsia to deep plum; yellows lead to a more orange hue; Intense reds; minerals greens to brilliant lime and a softer apple green; Corals; Peacock blue leads to turquoise and finally Indigo blue finds its place in the Summer palette with accents of ultra-marine blue & violet hues. 2015 also sees a lot of neutrals in the form of Nude & Pearly hues; browns & pink copper and clay grays. Silhouette & Style direction The trend for 2015 seems to support the exaggerated volume made feminine with cinched silhouette, Layering, Asymmetric shapes, Shoulder emphasis – halters, boatneck, in-cuts & spaghetti; Cowls & soft gathers; Shift dresses; Shirt-tunics. Hemlines vary from knee to calf length. Continue to recommend developments inspired by traditional costumes capturing influences from various Indian regions & cultures.
We would have similar concept running thru these months however anchor color would change in these months. March would have a big buy in whites and colors as per below palette.
* MAY IN STORE This month like always will be Indigo promotion. We need to do explore different/ texture bases. Two tone indigo , combination dabu prints etc would be key. Can also include a small push in Tie dye/Batik/Bandhni as well on white base to break Blue monotony on shelf.
* JUNE IN STORE We would be doing a mini Promotion in RED/ BLACK/WHITE look
PROJECT 2
JAPAN
We are working for the Japan collection (for launching a new brands) of women’s wear SPRING SUMMER-2015 COLLECTION (S/S-15) aimed to display in Japan fair (Japan fair week, Delhi) and as this collection is highly expected as salable product in Japan fair and the collection need to have variation of collection. Further the target market is Europe for casual wear.
• Design prints for western wear (women) for the season S/S 14-15. • Make the garment styles, • Different surface development, • Value addition.
STYLE : Need to develop the styling composed by the prints and the solids on the basis of suggested garments.
MATERIALS : The material range contains Georgette, chiffon, crape, viscose, linen and cambric.
COLOR : Shades of pinks & tints navy blue with the range of digital palate.
TIME LINE
1 week
1 week
8 weeks
1 week
1 week
3 weeks
3 weeks
5th may- 12th may
13th may- 20th may
21th may- 16th July
17th July 24th July
25th july-1st august
2nd august- 23th august
2nd September 23th September
Research
Analyzing
Products
Documentation
Range of products in to Development
Documenting the projects
Sampling & prototyping
Documentation
Study of client and assessment of their needs
Recent trends and creating the technique board
Client, Culture & Market research Season study and their requirements
Development Refining Sort listing Of concepts through exploration with materials and techniques
Exploration & creating concept Development Concept of initial Stage
And finalizing the concepts
With final color selection and final material
Refinement
Short listing
TIME LINE
1 week
1 week
5th may- 12th may
13th may- 20th may
Research Study of client and assessment of their needs
Analyzing Recent trends and creating the technique board
Client, Culture & Market research Season study and their requirements
8 weeks G U I D E V I S I T
21th may- 16th July
1 week
1 week
17th July 24th July
25th july-1st august
Development Refining Sort listing of concepts through exploration with materials and techniques
Exploration & creating concept Development Concept of initial Stage
And finalizing the concepts
Refinement
With final color selection and final material
Short listing
3 weeks G U I D E V I S I T
2nd august- 23th august
Products Range of products in to Development
Sampling & prototyping
4 weeks G U I D E V I S I T
16th august - 23th September
Garment Production & Documentation
Documentation
PROJECT
SPONSOR
METHODOLOGY
CONCEPT
DESIGN
DEVELOPMENT
THE MANAGEMENT
C.E.O. JYOTI KANT is a designer
graduating from the prestigious NIFT-New Delhi.
JALAJ LIFESTYLE Established in 1997 as a lifestyle ans accessory manufacturer and exporter in partnership with .
JALAJ EXPORTS A very recent export house open by Jyoti kant.
HOME BRANDS Jalaj exports brands are • • •
GULABO- Printed Collection TEEJ- An Indian Chunnies collection FIRAKI- Solids & Hand embellishment collection
JALAJ EXPORTS
JALAJ EXPORTS ADDRESS Regd. Office: D-65, Satya vihar colony, Lal kothi,Jaipur Factory/head office: G-184-185 GARMENT ZONE RIICO INDUSTRIAL AREA JAIPUR-22
Products • • •
• •
Designer Antics Fashion Accessories Range Of Bags, Spouse, Wallet, Purse, Clutch Bags, Hand Bags (In Various Material Range) Hi-Fashion Garments (Ladies, Kids) Woven Garments With Various Kind Of Value Additions
Brands / buyers • • • • • • • • • • •
Salvador Bacchilles, Spain Chehuma Bis,Belgium By Gek Bv, Netherlands Nki, Italy Parjoris, Pourtgal Fashion Team, Portugal Y, Why, Italy Star Ride Kids, Usa Apc, France Hobby Lobby, Usa Aic Love Japan
Competitor • • • •
Anokhi fabindia Global desi Biba
PROCESS
ORDER TO PACKAGING
FL W
ORDER
PLANNING
PRODUCTION DESIGN
COSTING
SAMPLING DEPARTMENT
PRODUCTION DEPARTMENT
FINISHING DEPARTMENT
PACKAGING DEPARTMENT
SAMPLING DEPARTMENT
FUNCTI N
BEAD WORK
ORDER
PLANNING
MIRROR WORK
PRODUCTION DESIGN
HAND EMBROIDERY
HAND TUCK
EMBROIDERY
MACHINE EMBROIDERY
COSTING
SAMPLING DEPARTMENT
HAND EMBELLISHMENT
APPLIQUÉ
PIN TUCK
PATCH WORK
MACHINE TUCK
PRODUCTION DEPARTMENT
FINISHING DEPARTMENT
PACKAGING DEPARTMENT
PRODUCTION
FUNCTI N
ORDER
PLANNING
PRODUCTION DESIGN
COSTING
SAMPLING DEPARTMENT
PATTERN MAKING
THREAD CUTTING
LAYERING
IRONING
PRODUCTION DEPARTMENT
FINISHING DEPARTMENT
TAGGING & LABELING
PRICE TAG
GRAY STORE
ACCESSORY STORE
PACKAGING DEPARTMENT
CUTTING
STAIN REMOVAL
STITCHING
FITTING TEST
STORING
PRODUCT STORE
PACKAGING INSPECTION
SHIPMENT STORE
ORDER
FUNCTI N
ORDER
PLANNING
PRODUCTION DESIGN
COSTING DESIGN PROPOSAL
SAMPLING DEPARTMENT
FAIR EXHIBITION
COMPANY VISIT
PRODUCTION DEPARTMENT
FINISHING DEPARTMENT
PACKAGING DEPARTMENT
DESIGNING
FUNCTI N
BEAD WORK
ORDER
PLANNING
MIRROR WORK
PRODUCTION DESIGN
HAND EMBROIDERY
HAND TUCK
EMBROIDERY
ADD SPECIFICATION SHEET
DESIGNING
COSTING
DESIGN PROPOSAL
COLOR PALATE
MACHINE EMBROIDERY
SAMPLING DEPARTMENT
HAND EMBELLISHMENT
APPLIQUÉ
PIN TUCK
PATCH WORK
FAIR EXHIBITION
BANNER / HOARDING
PATTERN MAKING
THREAD CUTTING
BROCHURE
LAYERING
IRONING
MACHINE TUCK
TAGGING & LABELING
GRAY STORE
COMPANY VISIT
PRODUCTION DEPARTMENT
WEBSITE
SOCIAL NETWORKING
FINISHING DEPARTMENT
PRICE TAG
ACCESSORY STORE
PACKAGING DEPARTMENT
CUTTING
STAIN REMOVAL
STITCHING
FITTING TEST
STORING
PRODUCT STORE
PACKAGING INSPECTION
SHIPMENT STORE
PROJECT
SPONSOR
METHODOLOGY
CONCEPT
DESIGN
DEVELOPMENT
PROJECT METHODOLOGY
COMPANY RESEARCH
MARKET STUDY
FORECAST STUDY
SCOPE & OPPORTUNITY
DESIGN
DESIGN EXECUTION
PROJECT METHODOLOGY
MARKET STUDY
COMPANY RESEARCH
BRAND STUDY
COSTUMER STUDY
SCOPE & OPPORTUNITY
FORECAST STUDY
CULTURE STUDY
DESIGN EXECUTION
DESIGN
TREND FORECAST STUDY
DESIGN DIRECTION
CONCEPT GENERATION
EXPLORATION
COLOR FORECAST STUDY
DESIGN CRITERIA
INSPIRATION
SAMPLING
MOOD BOARD/COLOR PALATE
PRODUCTION
DIGITAL CAD DESIGN
The fabindia • • • •
PARTNERS
FOUNDER IDEOLOGY PARTNER COMPETITORS
PRINTS
COMPETITORS
The fabindia • • • •
FOUNDER IDEOLOGY PARTNER COMPETITORS
COSTUMER PROFILE: AGE GROUP : 25-30 YEARS OCCUPATION : OFFICE LADY SALARY/ BUDGET- 20-25k
RESEARCH:
S
PARTNERS
ER
PRINTS
CRAFTS
TH O
CO KH TTO AD N / I
DIWALI
HOLI
IN GA DIA RM N EN TS
PRINTS
FABINDIA
COMPETITORS
https://docs.google. com/a/nid.edu/ document/d/1ET1Kl0pnK zLLEWd0B96rVhlyBmttw q3kjMhE2_6yXak/edit
FESTIVAL
FABINDIA FESTIVE COLLECTION
USER PROFILE RESEARCH MARKET SEGMENT: Middle class USER AGE GROUP: 18-25YEARS OCCUPATION:
STUDENT/WORKING LADY
SEAROM JUNG (22YEARS) LOCATION: Tokyo, Japan PROFESSION: STUDENT
USER PROFILE RESEARCH
SEASONS
MARKET SEGMENT: Middle class USER AGE GROUP: 18-25YEARS
Autumn (September, October, November)
OCCUPATION:
STUDENT/WORKING LADY Winter (December, January, February)
SEAROM JUNG (22YEARS) LOCATION: Tokyo, Japan PROFESSION: STUDENT
SPRING
(March, April, May)
SUMMER
(June, July, August)
USER PROFILE RESEARCH
SEASONS
JAPAN based, Casual wear Company (Designer, Manufacturer & Retailer)
MARKET SEGMENT: Middle class USER AGE GROUP: 18-25YEARS
Autumn (September, October, November)
OCCUPATION:
STUDENT/WORKING LADY Winter (December, January, February)
SEAROM JUNG (22YEARS) LOCATION: Tokyo, Japan PROFESSION: STUDENT
BRAND
SPRING
(March, April, May)
SUMMER
(June, July, August)
fabindia
Vs
Japan
PROJECT
SPONSOR
METHODOLOGY
CONCEPT
DESIGN
DEVELOPMENT
FESTIVE COLLECTION 2015
Design key words
• Romantic • Botanic • Soft floral • Indian artistic • Rajasthan & Gujarat crafts
TRADITIONS
DEVINE
BEAUTY
INDIA
ARCHITECTURE
GRACE INDIAN CRAFT WOMEN
HISTORY
ATTIRE PEOPLE BODY ORNAMENTATION
CIVILIZATION
RELIGION
ETHNIC
CULTURE
FESTIVALS
KURTI MEHANDI
HARVESTING MONSOON
JEWELERY
FOOD & CUISINE
BODY TATTOO / PIERCING
MOON & STARS
NATURE
LIGHTS
FLORA AND FAUNA PEACOCK
FLOWER PURE KERRY MOTIF SIMPLICITY PLAIN
CRACKERS
DYNAMISM
COLORS PASTEL
BLOOM TATTOO Sub Stories
• Bloom • Tattoo • Archie’s
ARCHIE’S
TRADITIONS
DEVINE
BEAUTY
INDIA
ARCHITECTURE
GRACE INDIAN CRAFT WOMEN
HISTORY
ATTIRE PEOPLE BODY ORNAMENTATION
CIVILIZATION
RELIGION
ETHNIC
CULTURE
FESTIVALS
KURTI MEHANDI
HARVESTING MONSOON
JEWELERY
FOOD & CUISINE
BODY TATTOO / PIERCING
MOON & STARS
NATURE
LIGHTS
FLORA AND FAUNA PEACOCK
FLOWER PURE KERRY MOTIF SIMPLICITY PLAIN
CRACKERS
DYNAMISM
COLORS PASTEL
TATTOO
KEYWORDS • • • • • • •
FESTIVAL RITUAL MARRIAGE WOMEN ORNAMENTATION MEHANDI BODY TATTOO
MOOD BOARD TATTOO: Body modification is the deliberate alteration of the body for non-medical reasons such as writes of passage, aesthetic reasons, religious reasons, and to show self expression. Body modification is a term that is generally associated with tattooing and piercing Tattoos are part of an ancient and universal tradition of human self decoration and expression,” They convey their messages without words and sometimes even long after death. “Diamonds may be lost or stolen—it’s a tattoo that is forever”.
MEHANDI
THE KERRY
MOTIF ABSTRACTION
The Surface Design
Straight stepped repeat
Vertical half stepped repeat
Horizontal half stepped repeat
COMBINATION OF MOTIVES:
5”
+
• • • • • •
BRING DEPTH FOREGROUNDING & BACK GROUNDING REMOVAL DIRECTIONALITY DYNAMISM FESTIVE MEHANDI
=
The
Festive Kerry
+
=
+
=
COMBINATION OF THEMES
BUTA
BORDER
JAALI
COMBINATION OF THEMES:
BUTA
FABRIC: 60s CAMBRIC
+
5”
=
STYLING OKE
• FESTIVALS • WOMEN • JEWELERY
“Yoke is replica of women
Necklace (WEAR IN FESTIVALS / SIGN OF ROYAL FAMILIES)”.
+ The Peacock(Inspiration) • • • •
Women-ism Love & romance Grace Jewelled
• Indian-ism • Religious value
STYLING
Peacock (Neck : Feather) :: 1:4 :: Kurti (Yoke : Body)
OKE
• SILHOUETTE : Peacock • EMOTIONS: Grace & Jewelled • STYLE: Straight Yoke 1:4
Style No:
Atithi-72Fim
Body(42”) :Yoke(10 1/2)~ 1:4
Style:
Atithi-72Fim
Product: Long Kurti (Sleeveless & Boat Neck)
Fabric:
60s Cambric Print Dobby (80S) Solid
Border width- 4.5�
Motif size- 4.5�
Style:
Atithi-73Fwm
Product: Dress (Sleeveless & Boat Neck)
FABRIC PRINT DESIGN STYLING
JAPAN Spring-Summer 2015
JAPAN FAIR -2014,
NEW DELHI
5.
Style to Style
Style no- 11 Style Key words: • Breathing • Directionality •
Print: Graphics 127E (L-12”) Material: 60s Viscose Collar: • Chinese (W-11/2” *L- 7”) • T-Back (W-5”) • Shoulder Button opening Silhouette: • Gathered Bell (L-28”) • Chest (W-30”)
MOOD BOARD
DEVINE
CUTE DOLL
HIGH SCHOOL
ARCHITECTURE GARDEN
CRAFTS
HAND- FAN PUPPET SHOW
MASKS
STREET FASHION
FASHION TECHNOLGY ILLUSION
PUNK
BUDDHA
JAPAN S/S-2015
INTRICATE FAST CHANGING
COMPLEX
NATURE SEASONS
UMBRELLA
LAMPS
GRAPHIC DIGITAL
COLORS
POLKA DOT
FLORA
CULTURE
PAINTING
FOOD TEA
HOSPITALITY
1
2
3
DEVINE
CUTE DOLL
HIGH SCHOOL
ARCHITECTURE GARDEN
CRAFTS
HAND- FAN PUPPET SHOW
MASKS
STREET FASHION
FASHION TECHNOLGY ILLUSION
PUNK
BUDDHA
JAPAN S/S-2015
INTRICATE FAST CHANGING
COMPLEX
NATURE SEASONS
UMBRELLA
LAMPS
GRAPHIC DIGITAL
COLORS
POLKA DOT
FLORA
CULTURE
PAINTING FOOD TEA
HOSPITALITY
Keywords • • • • • • • •
Nature Organic Pastel Digital Merged Overlapping Concentric Directionality
MOOD BOARD FLORA: Begins with the abstraction of the print motif from the mood board. for instant; the cherry blossom flower is abstracted from the mood board “flora”. The motif is an exploration with the dry pencil color (Staedtler pencil). The cherry blossom print is Iconic Print of Japan. Here the medium selected was intended to give more pastel (a sunny cherry blossom) look with detailed shading and merging. Following example show the evolution & the correction. Either start with basic to complex or busy to minimization. (Trial & error) refinement leads to final print surface.
MOTIF
ABSTRACTION & EXPLORATION
Motif size- 3””
Motif size- 11.5”
Motif size- 3”
Motif size- 5”
Motif size- 5”
Motif size- 5”
Motif size- 5”
Motif size- 5”
Motif size- 5”
Motif size- 5”
Motif size- 11.5”
11.5”
FABRIC: 60s linen
Motif size- 10”
Motif size- 10”
Motif size- 10”
FABRIC: 60s VISCOSE
5.5”
Style to Style
Style no- 9 Style Key words: • Breathing • Directionality
Print-Graphics 6.5(5.5”) Material: 80S Dobby (Yoke), 60s Viscose (Skirt) Neck line:“U” neck(W-10”) Waist line: Gathered Empire (L-12”) Silhouette: Hour Glass (L-34”)
6
Motif size- 9.5�
JAPAN S/S-2015
PROJECT
SPONSOR
METHODOLOGY
CONCEPT
DESIGN
DEVELOPMENT
Style No:
Atithi-63Fim
(32”)
Jan/Tattoo/Block/Indowestern-6
Storyboard: Tattoo Month: January Print: Block Print Style: Indo-Western
Front
Fabric : 60S Cambric
Back
Border width- 6”
Style No:
Atithi-62Fim
Style No:
Front
Atithi-61Fwm Front
Back
Back
Border width- 6”
Border width- 6”
Style No:
Atithi-66Fim
Print: Feb/Bloom/ block/Indian-8 Fabric:60s Cambric
Front
Back
MOTIF SIZE- 3�
Style No:
Atithi-70Fim
Print:m-a/whirls/block/indian-15 Fabric:60s Cambric
Front
Back
MOTIF SIZE- 1.5�
Style No:
Atithi-73Fim
Print: m-a/bloom/block/indian-11 Fabric:60s Cambric
Front
Back
MOTIF SIZE- 4.75�
Style No:
Atithi-76Fim
Print: may/bloom/block/indian-9 Fabric:60s Cambric
Front
Back
MOTIF SIZE- 6.5�
Style No:
Atithi-74Fim
Print: May/Archie’s/Block/Indian-7 Fabric:60s Cambric
Front/Back
Motif size- 6”
Style No:
Atithi-77Fim Front
Back
Motif size- 6�
Style No:
Atithi-78Fim Front
Back
Motif size- 6�
Style No:
Atithi-75Fim
Print: May/Archie’s/Block/Indian-23 Fabric:60s Cambric
Front
Back
Border width- 2.25” MOTIF SIZE- 3.75”
Neck line
Border width- 2.25”
Style No:
Atithi-100Fim
Print: June/Tattoo/block/Indian T-3 Fabric: Linen
Front
Yoke
Back
MOTIF SIZE- 2.5�
Style No:
Atithi-95Fim
Print: June/Whirls/Block/Indowestern-23 Fabric: Linen
Front
Back
MOTIF SIZE- 5�
Style No:4 Print: Flora-17 Fabric: 60s viscose & Georgette
Style No:3 Print: Flora-17 Fabric: 60s viscose
JAPAN S/S-2015 Repeat size- 12�
Style No:5 Print: Flora-18 Fabric: 60s viscose
Repeat size- 10�
JAPAN S/S-2015
Style No:13 Print: Flora Embroidery-1 Fabric: Georgette
Motif size- 4�
JAPAN S/S-2015
Style No:10 Print: Illusion-3 Fabric: Georgette
Motif width- 1.75� JAPAN S/S-2015
Style No:12 Print: Illusion Embroidery-2 Fabric: 80s Cotton
Motif size- 0.5�
JAPAN S/S-2015
Style No:2 Print: Graphics-5 Fabric: 60s cambric
Motif size- 16� JAPAN S/S-2015
Style No:1 Print: Graphics-5 Fabric: 60s cambric & Georgette
Motif size- 16�
JAPAN S/S-2015
Style No:15 Print: Graphics-6 Fabric: Viscose
Style No:16 Print: Graphics-19 Fabric: Viscose & cotton net
Style No:8 Print: Graphics-21 Fabric: Linen & cotton net
Motif size- 16” JAPAN S/S-2015
Repeat size- 2.5”JAPAN S/S-2015
Motif size- 5.5” JAPAN S/S-2015
PROJECT
SPONSOR
METHODOLOGY
CONCEPT
DESIGN
DEVELOPMENT
Sewing
Cutting
Layering
Patterning
Sampling
City
DEVELOPMENT
Embroidery
Clearing
Finishing
Ironing
Inspection
Shipping
DETAILS 1” 5.5”
171/2”
1”
1/4”
51/2”
36”
4” 2”
Front
Back
COSTING RAW MATERIAL COST TOTAL: JOB WORK TOTAL: TOTAL PRODUCTION COST:
MARKET VALUE:
649.75 95.00 744.75 2,400.00
DETAILS 4” 61/2”
11/2” 1/4” 20” 3/4” 1” * 60”
JAPAN S/S-2015
COSTING
WHITE
2 1/2”
TOTAL PRODUCTION COST
=1460 Rs =830 YEN (JAPAN)
THANK YOU...