Print concept new by Suneel Kushwaha

Print Concept

by- Suneel kushwaha guide- Romanie jaitly

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

Print Concept The course was designed to analyze the process involved in creating and developing a print. It is also aimed to develop sensitivity to print designs and to look into the works of other great designers across the globe. It encourages an attitude which stimulates on to think, to reason, to reach, to get inspired, innovate and develop conceptual skill which help to create new print designs. This course also helps the student to imbibe a genuine respect for printing techniques and to use this knowledge and learning for their future endeavors.

Australian fashion designer Sara Phillips grew up within the textile industry. Her mother owns the largest textile design studio in Australia, Where many prominent designers have been working. Sara Phillips started her business while she was still studying in the prestigious east Sydney design studio. Before launching her “women wear” brand in 2007, she worked for established Australian design houses“Jayson Brunson” and clothing label “SABA”. Australian stockists began to take interest in the Sara Phillips brand when her first collection was presented at the end of the year parade and soon the brand had the support of the fashion media. Almost after a year of launching her brand, she showed her collection for the first time at Rosemount Australian week and since then it continues to show its seasonal collections on Australian runways to The brand is available in selected boutiques in Australia and in some prestigious international boutique. It also has an impressive online presence with their boutique WOW.

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

Using her signature youthful wit and drawing ideas from an almost endless tapestry of childhood memories, Sara Phillips creates a collection that expresses a modern yet a slightly unconventional take on feminism. Each seasonal offering is drawn together with several common threads including print, soft tailoring and luxurious fabrications- soft suede’s feather detailing and hand drawn prints often features in her work, which helps to build a loyal fan base. Sara Philips rejects the exiting trends and creates a new romanticism for the modern and free spirited woman.

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

2007: Australian designer “Sara Phillips” launched her namesake womenswear label following her graduation from the prestigious east Sydney design studio. 2009: the Sara Phillips fashion label shows at Australian fashion week for the first time. 2011: the Sara Phillips fashion label collaborated with Australian retail giant ‘sport girl” to create a capsule collection entitled “fade to grey”, which features 80s themes paired with classic tailoring.

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

Trend Forecast

The following keywords have been derived from the Sara Phillips collection. The mood board is composed with the images best suited for the key words.

ORGANIC OVERLAPPING DYNAMIC INTRICATE FEMININE NATURE

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

The Siddi saiyyed jali was an inspiration for design for the print design because of its beautifully carved floral motifs and intricate design, Each design narrated own story. The precisely carved birds, leaves, buds, flowers, trees and the curved lines give a feminine feel to jali. The jail is not carved in symmetric patterns but it balances the amount of light beautifully when sun passed through it and creates beautiful patterns. The negative and the positive spaces in the jali make it perfect for the print concept.

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

The Sidi Saiyyed Mosque built in 1573 is one of the most famous mosques of Ahmedabad As attested by the marble stone tablet fixed on the wall of the mosque, it was built by Sidi Saeed or Sidi Saiyyed. The two bays flanking the central aisle have reticulated stone slabs carved in designs of intertwined trees and foliage and a palm motif. This intricately carved lattice stone window is the Sidi Saiyyed Jali, the unofficial symbol of the city of Ahmedabad and it is also the inspiration for the design of the logo of the Indian Institute of Management Ahmedabad.

graphics pen 4.

wash color and wax 5.

spray

Extraction of the elements from Ahmadabad nu jali is the beginning of art work in different medium. The style of jali has been tried to mimic here in following explorations. motiff from jali PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

wax crayon with engraving design

colored thread coil

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

The best way to find variations and compositions in the jali is to draw the jali. It has a centre spine like tree overlapping a coconut tree. The branches move around and overlap each other. The leaves, buds and flowers are arranged in such a manner that there is no symmetry in any area.

color whirls with graphic edits

paper striped coils 9.

paper cut paste PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

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stripes of color in design

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graphical representation

pencile sketch of sidi saiyyed jali PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

For developing a screen it is important to derive a simple design from the intricate design of the jali. While selecting the design motif, it should be in mind that the design must have all the significance of the jali.

We can get a good composition by filling the negative spaces in the jali and it becomes easier to analyse the designs at a high contrast.

These explorations have been created by the spray technique. The grains of stones and aging of jali suggests spray painting. Spray technique balances the feel of sidi saiyad jali in printing. 1.

*In the first image a very high contrast shows each and every detail clearly. *In the second image the positive space has been filled with colour to balance the design. *In the third image the positive space has been outlined to give a suggestion of the form of the jali. *In the fourth image has a burred feel to it.

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

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If we look through the jali, we see many colours due to the surrounding trees and the activities happening around the mosque.

*The first has accent colours in some parts of the explorations. *The second image has a monochrome effect. *The third image has colours filled in the positive space to give it a lively feel.

*The fourth image has fevicol filled in the positive spaces to give it a more tactile feel. PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

Here are some explorations where the negative/ positive spaces have been sprayed because it has great possibilities for print design.

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

The following explorations are a combination of the negative and positive explorations of the jali put together. The first image has a black and white combination of the negative and positive spaces. The second image has a coloured motif on a blurred background. The third image has a defined coloured contour. The fourth image is the previous image on a black background to see the colors more clearly. 13.

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In the image (17) the print has been composed with the mirror image and the water image of the unit outlined.

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In the image (18) the unit outlined has been added to the explorations below. When the units we arranged together in to repeat filling occurs in the gaps left. The image (19) and (20) has further modification in terms of orientation. (See pageno.22) 17.

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

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Colored Repeat :

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PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

Every unit of the large composition has the potential for a print design in itself. The following explorations have used the same concept to develop new print patterns

screen 1st

The first image is a small unit of the large composition The second image is a vertical half step repeat of the selected image But while composing with the small units, the graphical value of the jali is lost .

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PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

25. PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

screen 2nd

Mapping (2nd screen) over a curtain for suggest the look of print. PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

screen 3rd

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

http://issuu.com/suneel_kushwaha/docs/print

Mapping (3rd screen) over a garment

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA

Credits: -Romanie Jaitly (guide) -Mr. David (presentation on prints in market) -Sara Phillips (inspiration designer) -batch mates Software used: - Design & repeat pro. - Photoshop cs5 - In design cs5

PRINT CONCEPT / AHMEDABAD-nu-JALI / SUNEEL KUSHWAHA