Superbrands Kosovo Edition 2016 by Superbrands Kosovo

Albania • Angola • Argentina • Australia • Austria • Azerbaijan • Bangladesh • Bolivia • Bosnia and Herzegovina • Brazil Bulgaria • Canada • Caribbean • China • Chile • Columbia • Costa Rica • Croatia • Cyprus • Denmark • Dominican Republic East Africa • Ecuador • El Salvador • Egypt • Estonia • Finland • France • Germany • Ghana •Greece • Guatemala • Honduras Hong Kong • Hungary • Iceland • India • Indonesia • Israel • Italy • Japan Kazakhstan • Kosovo • Kuwait • Latvia • Lebanon Lithuania • Macedonia • Malaysia • Maldives • Malta • Mexico Morocco • New Zealand • Nicaragua • Nigeria • Norway • Pakistan Panama • Peru • Philippines • Poland Portugal • Puerto Rico • Romania • Russia • Saudi Arabia • Serbia • Singapore Slovakia • Slovenia • South Africa • South Korea • Spain • Sri Lanka • Sweden • Switzerland • Taiwan • Thailand • The Netherlands Turkey • Ukraine • United Arab Emirates • United Kingdom • United States of America • Uruguay • Venezuela • Vietnam

CHAIRMAN OF SUPERBRANDS INTERNATIONAL Stephen P. Smith MANAGING DIRECTOR KOSOVO & ALBANIA Artan Ibrani MARKETING MANAGER Ariana Komtrashi CREATIVE DIRECTOR Gojart Sejdiu BOOK DESIGN Pi Communications www.pirelations.com COVER DESIGN Gojart Sejdiu PRINTED IN KOSOVO VI-Print www.vi-print.com

Â© Superbrands Ltd. Published by Superbrands Ltd. 35, Ballards Lane London N3 1XW United Kingdom All rights reserved. No part of this publication may be reproduced or transmitted in any form by any means, electronic, digital or mechanical, including scanning, photocopying, recording or any information storage and retrieval system relating to all or part of the text, photographs, logotypes, without first obtaining permission in writing from the publisher of the book together with the copyright owners as featured. All of the companies who own the brands featured in this publication have given consent for the brand name, logotype, text and photographs to be shown.

Foreword ......................................................................4 Welcome ......................................................................5 Council .........................................................................6 ABI ...............................................................................10 ACTIVE BABY...............................................................12 AL-PETROL .................................................................14 ALBI MALL ..................................................................16 ASGETO .......................................................................18 AUTOSHERRETI ..........................................................20 AZTECH .......................................................................22 BESA SECURITY .........................................................24 BETA............................................................................26 BIRRA PEJA ................................................................28 BUQUKU .....................................................................30 DAST ...........................................................................32 DEUTSCH COLOR .......................................................34 DIAGEO .......................................................................36 DUCATO DI MANTOVA ................................................38 EMONA........................................................................40 EUROSIG .....................................................................42 FIBULA ........................................................................44 IPKO ............................................................................46 MDP ............................................................................48 MISSINI .......................................................................50 NUKA ..........................................................................52 PI COMMUNICATIONS ................................................54 POZHEGU BROTHERS................................................56 SIRIUS .........................................................................58 STONE CASTLE ...........................................................60 UNIVERSUM ...............................................................62 VIPRINT .......................................................................64 VITA .............................................................................66 Partners ......................................................................68

Ariana Komtrashi Marketing Manager

Dear valuable readers, honourable council expert and brand champions, Please welcome to Superbrands Kosovo Book edition 2016. Enjoy reading the book that represents Kosovo’s strongest brands within their own respective categories. Being a Superbrands doesn’t only mean to be the best and the first in respective business category but also means being the most valuable, distinguished and innovative brand among competitions that is embedded in the heart, emotions and head of customers. Being a Superbrands means that the brand has the market dominance, the longevity, the goodwill, the customer loyalty and the most market acceptance. Actually, these five criteria were considered while evaluating each respective brand operating in Kosovo by our valuable and honourable council experts, and I would use this opportunity to thank all members of the council for their outstanding contribution, hard work and ethical behaviour during the evaluation process. Being a Superbrands is being distinguished by collaborative enterprise, creative marketing and superior products. Furthermore, presented in this very unique and special book are 29 of Kosovo’s best / strongest / leading brands – or with one word the Superbrands of Kosovo’s Choice 2016. I would like to dedicate this book to all members of Superbrands Kosovo crew for hard work and passion while performing 2016 project. I hope that you will enjoy reading this book.

Stephen P. Smith Chairman of Superbrands International

On behalf of Superbrands Ltd I take great pleasure in providing you with our latest edition of Superbrands Kosovo. Our publications pay tribute to the strongest and most valuable brands in Kosovo, and it is our pleasure to present the stories of these successes to our readers. This book provides many fascinating insights into how the leading companies in the country grew their brands, often from humble beginnings, to powerful and trusted brand names today. This edition of Superbrands Kosovo marks an important milestone in the development of our company. This is our 275th publication worldwide, and we have now published just over 15,000 presentations for the leading brands across more than 90 countries, and globally we have sold more than 1 million copies of Superbrands. The brands selected for inclusion in this publication have undergone a rigorous selection process through independent research and Council gradings. Each qualified brand has been provided with a special Seal which confirms its Superbrands Status, and we encourage the featured brands to use the Superbrands Seal on their packaging and advertising materials to highlight their ranking and status. When you see the Superbrands Seal associated with a brand you know that you are dealing with a trustworthy product or service. Branding today is not just a simple marketing exercise or activity. It is a highly integrated philosophy that needs to be engaged at every level of business. We at Superbrands firmly believe that branding needs to be extended across all of the touch-points of both the organisation and the distribution supply chain. Branding is not just a process with a beginning and an end - rather it is an ongoing continually evolving process. The Superbrands organisation has been researching and testing a new digital communications system for its Superbrands clients. Through its new division called Superbrands TV, the company now offers a service that creates and produces 3 minute brand videos for its clients. These brand videos highlight the brands attributes and strengths by bringing their presentations in the Superbrands book to life through sound and pictures. The brand videos are then placed on Superbrandsâ&#x20AC;&#x2122; web sites and You Tube Channel, and more than one million consumers have already watched these new SBTV brand videos. I would like to thank everyone associated with this edition for their support of Superbrands Kosovo, and I would especially like to thank Artan and all the members of his team for their outstanding work in bringing this book together. They have worked tirelessly through the research, writing, design and marketing programmes necessary to provide us this book.

What makes a Superbrand? By the Superbrands Council

A Superbrand is a brand that offers customers significant emotional and tangible advantages over its competitors. In today’s world there are millions of brands to choose from, but it is the Superbrand that consumers will more recognise − one that symbolizes quality, performance, trustworthiness and respect; one that reflects integrity and humility. It is a brand that has been around for many years and has survived the turbulences in the marketplace. But it can also be a brand that has been recently launched. This can only be achieved with consistency and continuity of product performance, quality control and corporate behavior.

Albert Matoshi Executive Director at “Kosovo German Chamber of Commerce”

A Superbrand should offer customers significant emotional and tangible advantages over its competitors and at same time it should show deep involvement in its community. Finally, it should be flexible to changes and adoptions if necessary, it should evolve and develop, and it should always put focus on customers and understand their needs.

Establishing a Superbrand requires something distinctive, innovative and aesthetic appeal. Creating an identity within a niche doesn’t demand a revolutionary idea. It simply needs to have one special thing that separates it from the competition. A Superbrand begins with a dream, develops with passion and lives with the love of consumers. That passion leads to enthusiasm and genuine joy, which is infectious. Consumers often become just as enthusiastic about a brand, leading to word of mouth advertising and referrals. Passion also helps businesses persevere through inevitable setbacks. For a brand to make a name for itself, it should thrive on competition and constantly strive to improve. We have chosen these brands not only based on people’s perception of the brand, but also considering their history, efforts undertaken for these brands to be built, developed and consolidated into what will from now on be known as Kosovo’s Superbrands! And I strongly believe that each and everyone of them deserves this price, and that this price will help them consolidate their reputation in the market and open their gates for export.

Ardi Shita Managing Partner at Shita & Associates L.L.C.

A Superbrand consists of trusted brands that people rely on with no hesitation. Based on their continuous qualitative products, superbrands are a customer’s favourite. In a world where there are millions of brands to choose from, it is the superbrand that consumers will relate to and recognize, the one that has been around for a long time and has survived the turmoil of the marketplace. One that represents qualities of caring, trustworthiness and respect, which can be achieved with the consistency of product performance and corporate behavior. A superbrand always delivers superior customer service and involvement in the community.

Ardiana Bunjaku Executive Director at “SCAAK”

Fresh ideas, innovation and commitment help maintain the worthiness of these brands. A true Superbrand will invest in leaving a mark in its society and empowering the lives of every member.

A Superbrand is a brand that reflects authenticity and quality, thus leading to an everlasting consumers’ satisfaction and loyalty. A Superbrand is what motivates consumers to get back to the store or company and repurchase the product or service that will continue to be used enjoyably. Superbrand is what the consumers idealize a brand to be. A Superbrand is the vow of authenticity and good-quality, as a result of which consumer loyalty is built upon.

Arian Zeka

A Superbrand is a tendency of people looking for relevant products that are unique in many aspects in their markets.

Executive Director at “American Chamber of Commerce”

It’s evident that all of us are emotionally attached to different brands. Brands that succeed to attain this emotional bond with its consumers automatically gain a competitive advantage over the competition in the market and consequently can be part of Superbrands group. Similarly, in Kosovo, where consumer’s behavior is constantly changing, the market should adapt itself to global market trends, which are directed from consumer’s needs and advanced technology. Local companies should invest in platforms that make possible the emotional bond with its customers. The easiest way to achieve this is through research that will show them what they need to adapt to new consumer behaviors. In addition to the logo, Kosovar companies should pay attention to another important element. This important element is the reputation.

Besa Luzha Program Coordinator at “Friedrich Ebert Foundation”

Ekrem Hajdari

The easiest way to achieve this is through research that will show them what they need to adapt to new consumer behaviors. In addition to the logo, Kosovar companies should pay attention to another important element. This important element is the reputation.

Managing Director at “Privatisation Agency of Kosovo”

Why is it important to be a Superbrand? Superbrands are not only leaders in the market, but they are also innovative, reliable and responsible Influence. As a Superbrand, you are in a unique position to influence those in your industry, to their consumers and environment surrounding them. clients and an entire country at large. Connection. Your reach extends to those who most need your help and to those who, through They base their actions on respect and care towards their clients. you, can help others. Sustainability. Because you are self-sufficient, you now have increased capability to provide Superbrands also seek continuously alternatives toresearch expand and and processes, improve their approach; hence even more superior products or services, cutting edge and most transforming continuously general cultural norms on business conduct and public responsibility. importantly, jobs. This and persistence to serve,are respect and improve, makes them Superbrands. Whatdesire is a Superbrand? Superbrands the “strongest” brands. Think Apple, Google, Lego, or any instantly recognizable and distinguished brand that dominates in their market space with quality products, services and marked leadership. They have proven themselves over time to be reliable, are in demand, and exert goodwill and create an emotional connection with customers. Influence, connection, and sustainability mark Superbrands, along with raving fans – not mere customers – that happily expand the reach of those brands they love.

Erëza Vela

Lumir Abdixhiku

Founder at “RedMill Agency Executive Director at - Ekonomia me Erëzën” “Riinvest Institute”

Coca-ColaAlthough doesn’t have to making have a state symbol its bottleisormoving. can. It’s a littleismore than state. It’s a we are tiny steps stillin something Kosovo building itsabusiness identity, is enriching the offer, and is trying to have its original profile. global power.

IbrahimRexhepi Rexhepi Ibrahim Managing Director at “STRAS” Editor in Chief at magazine “Ekonomia”

is still at thefor beginning of the journey, the movements promising. With a it’s Greece andAlthough Hungaryit have fought a long time about whose “property” fetaare cheese is, although greater from the The domestic market order“brand” to increase competitiveness we will produced in many support other countries. problem was in whose feta cheese is. Or, which one of create brands of through which it can be identified the economic power of the state. them will be considered asproducts feta cheese’s innovators. It may seem is illusory, but to webe should not surprised if one dayMaybe Kosovoit “brand” willexisted. be waterOne But, kosovan “brand” nowhere found inbe this global market. has never Rugova, beer “Peja”, or any type of apple from Kovragë or Sharri cheese. must create, cultivate, and develop a brand. A brand value can be derived not only from modern concepts, but it can be developed through maintaining our tradition and having something strictly are few products that can in build “brand”, but always kosovan onThese it. Printing a “Made in Kosova” its label doesn’t do the trying job. to be identified through keeping Kosovo specifics. Why this is a Kosovan product? Or, why this product should be fromthings customers? achieve thisderived it should getour powered and should be profiled Let’s start accepted from simple that areTotraditionally from country. Food industry should be among many other products in the market. a priority. Why Sharri Cheese or a wine produced in Kosovo cannot be good brands? Being competitive

starts from little things, and if we have few success stories, we can strengthen our economy. We are a small country and a small market to compete with global brands. Our offer should be built based on originality and authentic values of our country. In every field. We only have to have the commitment and the will to gradually build brands that will be recognized regionally and globally.

A superbrand is when a company has invested so much on its identity and has connected To have a Superbrand, one must to differentiate itself its competition. that identity with our emotions, soknow that ahow product than it’s called by from its name rather than the product category, thus consumer asking for the brand rather than a product category. When we have a product that has something unique in it, it has a “super” name and design and above all it keeps theispromises to its customers, thantowe have a Superbrand. A superbrand more thangiven an identity, it has the power transform the rational to irrational, it shows us a lifestyle and engages us through. A super-brand is a brand that has made it big. A brand that has been around for a long number of years and has survived the upheavals of a tumultuous marketplace. If a story has been told in a unique way, and you are already part of that story – now that’s a superbrand!

Kreshnik Lleshi

Kujtim Shabani

Country Director at Managing Director at “CEED KOSOVO”

“Promedia”

A Superbrand not only characterized dominant market also provides Superbrands need to beis like people; they needbytoitsbe individual and position, unique, but theyit need to be held unique value to its customers, employees, and shareholders. Its products and innovations in affection, they need to evolve, but still retain their essential DNA. They need to reach out and change and shape for the better customers’ lives. communicate. Moreover, in theadigital age, a Superbrand agile to its thecustomer. evolving market especially in the A Superbrand represents product that consistentlyisdelights It must–impose a character. way it disseminates its massages and interacts with its customer segments. True Superbrands are built by commitment, talent, and focus. They have built core values which consumers relate to, even though they may not always be aware of it.

The nourishing of Superbrands is a constant process that is both necessary and fundamental, and the greatest food to encourage this growth is truth and trust.

Pleurat Halili Ramis Ahmetaj Managing Director at

Chief Executive Officer at “Novus Consulting - Mana Cards” “Illyria Life”

8 8

A Superbrand never lets you down, and will never let you forget it. The combination of trust and reliability keeps the consumer loyal.

What makes a Superbrand? A Superbrand is somewhat like a treasure trove of well-aged wines of the finest quality. The right grapes have to be chosen, the right technique has to be applied and one cannot make a great wine overnight, and same with a Superbrand, it takes time and patience to reach the status of a Superbrand. A Superbrand is an aspiration for the other great brands to reach, it is a trend setter and a trusted guide to success for future generations in that industry. Nevertheless, a Superbrand is also very sensitive, it has to be handled with care by all managements that come and go throughout the years because a brand becomes a Superbrand it no longer will belong to the owners or shareholders, rather it becomes “public property” as customers are highly involved and have often make it an inseparable part of their lives. A Superbrand evokes emotion and often becomes part of the identity of a nation or even of a global generation.

Petrit Balija Executive Director Kosovo Banking Association

Kosovo’s journey from the European family must be strengthened through economic integration. This means that Kosovo needs to internationalize its entrepreneurship by fulfilling the basic criteria of Kosovo brands “Made in Kosovo”, based on licensing, certification, standardization and quality management. But all this is not enough that these products penetrate rapidly to the final destination that are worldwide customers. Therefore, the work and the promotion of products and services “Made in Kosovo”, is exactly what is promoted by SUPERBRANDS. SUPERBRANDS accelerates the journey of products “Made in Kosovo” and this journey reaches multiplicative effects, both in terms of economic, social, cultural, integration, and in particular promotional, from which promotion is directly influenced to change the perception created about Kosovo and particular contribution in improving its image.

Safet Gërxhaliu President at “Kosova Chamber of Commerce”

SUPERBRANDS is an opportunity which should be used for promoting the values of Kosovo through is more necessary than ever once so far, in particular when we have negative economy trends and for this reason SUPERBRANDS should be used as a window to the economic outlook of Kosovo.

In an economy where you can choose hundreds of thousands of brands of products, SUPERBRAND is brand that embodies and reflects the quality and love, confidence and respect, integrity and modesty towards customers who choose that brand. This can only be achieved through consistency and continuity of product performance. A SUPERBRAND should always provide superior customer service, show deep involvement in its community and to be honest in communication with everyone. SUPERBRAND should not only inspire loyalty, create status and sense of belonging to a selected audience, but should also speak to the hearts of consumers dedicated to it. A true SUPERBRAND will invest to make a difference in society and strengthen the impact on the lives of every member of that society.

Skender Ahmeti Dean of Economic Faculty at “Univesity of Prishtina”

Any brand that delivers and has returning satisfied consumers is a Superbrand. Nonetheless, the path in creating that bond with consumers is not an easy one, having in mind the highly competitive global marketplace. A Superbrand, in today’s norms would be values as a brand that: • has a purpose beyond the company’s profit and wellbeing • provides a life and user experience, through which connects with consumers on a longterm basis • aspires to become a symbol of excellence through continuous improvement • and finally, cares and actively contributes for the society and community to which it belongs.

Uranik Begu Executive Director at “ICK”

Market ABI is present in few sectors of the economy through own businesses that operate in various fields. About twenty years ago, the company started with the sale and distribution of various foods, hygienic and cosmetic articles etc. and it is still active in these fields as exclusive distributor for Kosovo for many products, mainly from Turkey. On the other hand, through ABI milkweed, the company offers various milk products all around Kosovo managing to cover 35%40% of the country’s market with a capacity of 40 thousand liters per day. After the commercialization of fruits and vegetables factory, “PROGRES”, ABI manages to process around 9 thousand tons of vegetables and fruits every year, while has a frozen capacity for up to five thousand tons. ABI also is present in the shoes business market with “KOMUNA” factory, in retail business with “ABI Center” and in hospitality business with “HOTEL ABI”.

Achievements Thanks to the tradition and experience in offering quality products and services, ABI has gained reputation not only in the country and the region, but also in the international market. This has especially to do with the products of fruits and vegetables factory, and of the milkweed. The company manages to produce up to 40 thousand liters of milk per day, 9000 tons of fruits and vegetables per year, hosts thousands of guests at Hotel ABI, and serves thousands of consumers at “ABI Center”. History ABI’s history begins back in 1965, as a family business, when it opened the first shop for selling fruits and vegetables. The shop was opened by the father of Fusha brothers and was the basis for a successful family business. Afterwards, in 1988, with the establishment of market economy in the socialist ex-

Yugoslavia, the three Fusha brothers, Adnan, Bari, and Irfan, in the first days after this ruling established, opened ABI enterprise, the first supermarket in the region of Prizren. Since the first days of operating, ABI was committed to bringing the most qualitative products for the customers through import agreements of goods from foreign countries, especially from Turkey. The expansion of the enterprise continued with production of milk products under ABI brand that started in June 1996. Later on, ABI was engaged in commercialization of some of the public enterprises in the region of Prizren and in expanding its business operations. Products / Services Established in 1988 with ABI supermarket, the enterprise continued to grow and expand the business in various fields of business operations. At the beginning, the company became exclusive distributor of various products from Turkey, while with

offers quality products of bread and dough

service offering started with the opening of “ABI Centre” in December 2006. The building of this shopping center is often called “the beauty of Prizren” and is located in the centre of the city. The building has a shopping area of 8000m2 and a storage space of 3000m2. The centre has also the parking place for 500 vehicles that makes it one of the biggest shopping centers in Kosovo. Within “ABI Centre” there is also a restaurant and a kids playing corner. In the hospitality service field ABI operates with “Hotel ABI”, while in the food production field there’s also “Furra ABI”. The company is present also in the field of fruits and vegetables processing with “PROGRES” factory. This factory is privatized in 2001 and it produces around 50 various articles from fruits and vegetables. Beside the domestic market, the company exports its products to Macedonia, Serbia, Slovenia, Austria, Germany, and England. This company has around 150 regular employees. “ABI Milkweed” offers milk products such as Sharri’s cheese, a unique product that is produced only in the region of Prizren. Then there’s butter, yogurt, ayran, and similar products that are regular part of the dining tables all around the country. Recent Developments Since its establishment, ABI has never stopped in developing and expanding the business. The company also was active during the privatization process, especially in the region of Prizren. Lately, the company has privatized “Progress-Export” company. In September 2013, the company has opened “HOTEL ABI”, a beautiful

building that has 23 rooms, restaurant, conference room, parking, etc. Hotel offers modern conditions and superior services for the guests, and has contributed not only in the growth of hospitality capacities in Prizren but also on continuous development of this region in the country. Recently, in D e c e m b e r 2014, ABI has inaugurated the newest unit of the company that is called “Furra ABI”. The bakery offers quality products of bread and dough products thanks to the modern technology that it uses. Promotions ABI promotes its business through modern channels of marketing. The company has concentrated its marketing campaigns mostly in the regions where it operates. The marketing activities are being done with all available marketing channels in order to reach its customers, i.e. television, radio, newspapers, interned,

billboard ads, etc. These channels usually serve to promote special offers, new products and novelties that are present in ABI branches. The tradition and experience of the company have created a trust and good name toward its customers. The customers are rewarding this trust with their loyalty during all these years of operation. Brand Values During all these years of operation in the market, ABI has created a trustful brand in the region. Based on the reputation and tradition that the enterprise has as a family business, ABI and Fusha family have a special respect from its customers all around the region of Prizren. This has helped the brand to grow and expand, as it has contributed in the continuous business successes. Nowadays, ABI is known as a trusted brand name in offering quality products in the market and also for offering its services in the most sincere level possible. Also, employment of a large number of people throughout of its network has contributed in lowering the unemployment rate in the region of Prizren. This is very much appreciated by the community in this part of the country.

THINGS YOU DIDN’T KNOW ABOUT ABI • •

•

ABI was the first supermarket in the region of Prizren, opened on November 28th 1988. Every summer ABI employs up to 500 seasonal workers in fruit vintage within the “PROGRES” factory. “ABI Milkweed” expects to double its capacities and to produce up to 100 thousand liters of milk per day.

Market A registered and copyrighted product of Union Company, Active Baby Diapers is one of the most impacted product owned by this company. Active believes that each parent should have their tasks as easy as possible in making sure their infants grow up without any hassles. In order to facilitate the easing of parental burdens in child hygiene we have created a line up of very practical products which are very comfortable for the delicate skin of infants and children, and are easy to use by parents. Unlike other diapers, Active baby diapers protects babies overnights. Active baby diapers are high quality diapers with affordable prices. Active baby diapers has these advantages: • The fastening system “release and clutch” • Ultra absorbent • Air penetration cover Active diapers. The Truth As one of the most reliable product in the Kosovo Market to its cathegory, Active Baby Diapershas the actually most greatests extension in its cathegory so far. Active is actually present in almost all local and international chains, modern and traditional retail stores in Kosovo. Offering

different types of baby diapers for different baby weights. Achievements As of today, Active Baby Diapers is one of the most sold baby diapers brand in Kosovo market so far.Active Baby Diapers has managed to implement most of the trade and marketing activities, sales activities and to be represented in the most leaflets and activities implemented by the largest chain stores in Kosovo market. History The experience that Union company had in the market and increasing demand for the baby diaper products, it didn’t take too long to decide and launch a baby diaper brand. It was meant to be qualitative as it is and be resistant to babies daily activities and that’s how its name derived. Diapers for Active

babies were launched in 2003 and brand has grown year by year gradually, having its highest growth last 5 years, and becoming one of the leading brands in diapers and wet wipes category. Products / Services With more that 10 products of its brand, Active Baby Diapers aims to be present every processes of growing enfants in Kosovo. With different weights product, offering the same comfort, Active Baby Diapers are ultra absorbent including its air penetration cover. DIAPERS Mini 3 – 6 kg The Active Mini Diapers offer a very comfortable solution in keeping newborns dry and safe. The protection that these diapers offer to infants can be summarized as five star. The anatomically shaped diapers fit the legs of infants with

great ease, and make sure there is no leakage, while allowing the baby to retain its full range of motion. Midi 5 – 9 kg The Active Midi Diapers bring together an ergonomic world-class fit thanks to the soft elastic strips which grip the thights perfectly and the self-adhesive fastening tape which performs admirably under a variety of conditions. The dry layer pulls in wetness instantly and keeps the baby skin dry, while preventing the majority of leaks. Maxi 9 – 18 kg The Active Maxi Diapers are specifically crafted for a group of growing children which are more active in their movements, and whose daily discharge grows less frequent, but is accompanied by a volume increase due to the larger amounts of food that they consume. The stretching properties of the diapers allow for superior comfort during movement and the absorbtion properties allow for longer hours of usage.

Junior 12 – 25 kg The Active Junior Diapers are bidegradable diapers that keep your children dry and happy. They are made in order to cater to children with delicate, sensitive skin. They have been dermatologically tested as safe for regular use. The breathable lining prevents heat build up or troublesome sweating. The elastic closures provide side leakage protection which adapts to the wearers legs and prevents the escape of moisture. WET WIPES Chamomile Wet Wipes The Active Wet Wipes are a staple for the care of all infants. The easy to ply, soft wipes are 100% biodegradable. The solutions used on the wipes contain soothing organic chamomile, which have been created in a special way that will prevent imitation or rashes on the delicate skin of babies. The wipes have been m i c ro b i o lo g i c a l ly tested in labs to ensure that they are free from fungi and bacteria. Aloe Vera Wet Wipes The Active Wet Wipes are a staple for the care of all infants. The easy to ply, soft wipes are 100% biodegradable. The solution used on the wipes contains helpful aloe vera, which have been created in a special way that will not only prevent irritation or rashes on the delicate skin of babies, but will also actively help in minimizing any outbreak of rashes or skin irritation. The wipes have been microbiologically tested in labs to ensure that they are free from fungi and bacteria.

Recent Developments Active Baby Diapers is continuosly working on improving its image raplidly, increasing it to the highest level by investing on various marketing activities, investing on different sales and marketing campaign. On its first Active Baby Diapers video Ad, Active has used one of the most loving singer in Kosovo. Ad`s “Rehati për Bebat” has given a great impact and PR to Active through which it has hepled the company to increase sales in the highest level ever. Promotions Active is continuosly increasing its marketing and sales activities through investing in trade activities, marketing activities and more. Nowadays we are more and more present in every communication channel, aiming to improve our communication with our belowed costumers and consumers. Its latest activities on product promotions through implementing quiz gamez throughout Facebook and different communication channels. No doubt as one of the most attractive video ad on its cathegory, played by Meda who is actually one of the most attractive singer in Kosovo. Brand Values For UNION, Active is one of the three best brands that company has in its portfolio, for the consumer Active became the choice of many Kosovan’s who are interested in a quality products with affordable price, and that’s how the bond between us has been created.

THINGS YOU DIDN’T KNOW ABOUT ACTIVE BABY DIAPERS • •

Active Baby had its highest increase in sales as a result of marketing investments in recent years. High quality with decent price makes it affordable for general population, and that is the key of our success.

History

l has a good turnover and is heading a yearly gross income of million the industry of fuels market. This with an average gross profit margin while the net profit margin up to hese numbers put Al-Petrol in the three biggest companies in the oil n Kosovo.

Al-Petrol started its operations in 8 as a private business with a single owner. At that time, contrary to the legal difficulties, AlPetrol was the first privately held business in Kosovo in marketing oil products. Since 8 , the business operates with import and export activities, retail and wholesale of oil products around Kosovo.

The company’s headquarters are in ragoli, in the municipality of Fush Kosova where besides the gas station are located the Kosovo and also now the Depot-reservoirs Market hotel, restaurant, minimarket, car wash with the capacity of 40,000 Tons centre with mechanical services,in Portowhile ments Al-Petrol has a good turnover and is Romano Durres, Albania which will enable working units of company are located the company to bring Oil products by ships heading toward a yearly turnover of the over 100 in agllavica where are also a gas station, starting from the beginning of 2017. million Euros in the industry of Oil Products. l is position among the best two-three with an average profit minimarket, and cafeteria. companies inThis oilresults products supply in gross margin up to 10% while the net profit margin History This is supported via These tanker withput Al-Petrol up to 5-6%. numbers Product y up to thousand litres. biggest companies in Al-Petrol is the first Oil Company in the in the top two-three established in 1989, which oil market Kosovo, which Products enables country ay of , the Al-Petrol hasinconcluded offered by Al-Petrol arenever oil the company to expand its businesses and stopped its activity, while expanding its fully the five year plan opening productsoperations like oil,every petrol, year. gas, It has lubricants, over 70 Gas create new workplaces. station. Projections for year etc. These products that are markets marketed Stations all around Kosovo, and modern restaurants, unprecedented even thousand Achievements litres of Euro Diesel, in Kosovo are guaranteed of high quality. Europe. They are an example of modern d litres of Super, and thousand They are in imported from the most renowned Al-Petrol is among the best two-three oil day design and architecture. The company natural gas. During the next five refineries of this industry, and eallUlet, of Fushe them companies in Kosovo. In 2016 Al-Petrol Headquarters are in Miradi eriod, projections expect these Kosovo. has concluded successfully the 7 year plantheKosove, meet highest western standards E opening its 70th Gas Station. s to be doubled around year 8. standards.

it of around million euros enables pany to expand its businesses and ew workplaces.

Products / Services Projections for the year 2016 were as mpany during Every oil product is imported Products thatoffered byby Al-Petrol Al-Petrol follows: all these years naged to create a wide network is storedare Oil Products such as; Diesel, in existing company’s storages, Gasoline, Gas (LPG), Lubricants etc. • Diesel Euro 5/10 PPM = 70 million liters ness clients, on domestic and except the special occasions where they’re • Gasoline 95/100 octane = 20 million These products that the company sells onal level. At the moment, the distributed on the are directly, guaranteeddepending of high liters nisher of Al-Petrol is OKTA refinery requirements • Gas (LPG)= 15 million liters

donia, Helenit Petrolium in Greece, contracted. By 2018 Al-Petrol expects these numbers lovenian business Eni Slovenija, to be doubled. At the moment the main urgas in Bulgaria. suppliers of Al-Petrol are; One Hellenicof the Petroleum, OKTA, ENI, OMV, etc. Some main of storages the partners of Al-Petrol are many of the the partners of Al-Petrol are many is located in biggest Companies that operate in Kosovo, iggest Companies that operate in Miradi. we also supply with Oil Products most of the we also supply withthat fuel mostinofKosovo. Embassies aretopresent bassies thatAl-Petrol are present in Kosovo has its own transport with more This storage of than 40 tank trucks. Modern storage with oment. xoil products

the capacity of 7,000 Tons in Miradi e Ulet,

has a capacity of . million litres and a yearly turnover of around million of euros.

Al-Petrol also imports renowned oils, Shell and Kristal. These oils are available at every Al-Petrol station all around Kosovo.

Product transportation is realized with tankers owned by the company. AlPetrol has thirty-five big tankers with capacities up to tons. There are eleven tankers with capacities up to tons, van-tankers with a capacity up to ton quality. imported from the most services that They are are used for free mobile renowned refineries of this industry, in the up tothe kilometres. The and all radius of themof meet highest tankersStandards are checked-up every year by the Western – EU Standards. Every oil product that is imported Alspecialized companies in thebysector.

Petrol is stored in existing company’s storages, except for special occasions where Al-Petrol has its owndepending stations,onand those they are distributed directly, that are rented out. Al-Petrol’s stations are the requirements contracted.

located in ragolli, Prishtina, Sllatina, Peja, Gjilan, Klina, rx , Prizren, Obiliq, Drenas, Llapushnik, Ferizaj, Istog, Mitrovica, and Al-Petrol during the year 2016 accounts on a turnover of over 100 million Euros, with a ranjevc. Recent Developments

gross profit of 10%. This turnover expected to grow in the coming years since the company The company usesnew also a number plans to open more Gas Stations. of rented stationsis evaluating all around Kosovo. Among the Al-Petrol the possibilities to expand its operations in other At are four rented gas stations ofcountries. Al Petrol the moment in there are going contacts stations Prishtina, stationswith in eternik, possible partners in Albania and Macedonia. Ferizaj,Company ushtrria, Gjakova, two Al-Petrol throughout the time hasstations in Podujeva, stations in Gjilan, stations been planning two and now has accomplished the strategic project for the in Mitrovica, Sk nderaj,

exclusive of the company that is rooms andhotel two apartments. Also available located in ragoli. The hotel has for clients are the restaurant,twenty two rooms and twoand apartments. available minimarkets, car washAlso centre with for clients services. are the restaurant, two mechanical minimarkets, and car wash centre with mechanical services. Recent Developments

Promotion The company has been present in domestic and international fairs continuously. These The company has been present inasdomestic fair are considered by Al-Petrol a great and international fairs continuously. opportunity to promote productsThese and fair are considered by Al-Petrol as a great exchange useful information regarding the opportunity to promote products and industry. exchange useful information regarding the industry. Al-Petrol also is dedicated to help helping them in different ways. Meanwhile the number around 1,000 employees in and supportof the community. Different Al-Petrol also isin dedicated to is help different positions the company the campaigns are part of Al-Petrol offers for and support the community. Different best way to describe the contribution that its clients. The company often offers lower this company for the families all campaigns areprovides part of Al-Petrol offers for prices fortheholidays, while there’sinalso help around country, chipping against its clients. The company often offers lower and support for thewhile in need, the high of community unemployment. Alprices for numbers holidays, there’s also help Petrol has contributed byways. building homes helping them in different and support for the community in need,

Recent Developments Al-Petrol during the year accounts on acompany turnoverand up the to country, millionit euros, with a now also has Al-Petrol during the yearin Porto-Romano accounts on its Depot gross profit of(reservoirs) . This turnover is expected aDurres, turnover up towith the million euros, with a Albania capacity 40,000 to be achieved with openings of of new gas gross profit of . This turnover is expected Tons which will serve our company as well stations in Ferizaj, and iti,asIstog, ushtrri, as be other companies safety reserves to achieved with openings of new gas Suharek , ranjevc, andState-Government Malisheva. With for Oil Products that the stations in Ferizaj, iti, Istog, ushtrri, these new, openings, Al-Petrol with have will need. Suharek ranjevc, and Malisheva. With stations, includingAl-Petrol minimarkets and these new openings, with have Promotions for the homeless, offered scholarships and restaurants Kosovo. stations,around including minimarkets and helping in different monthlythem financial supportways. for children and Meanwhile, the number of around 8 restaurants around Kosovo. The company has been present in domestic families in need. This process is expected to continue the employees in 8the Meanwhile, inthedifferent number positions of around and international fairs continuously. These following years also. This expansion period company is the best way to describe the fair are considered by Al-Petrol as a great Brand Values This process is expected to continue the employees in different positions in the opportunity toalso. promote products and all aroundyears Kosovo, Al-Petrol expects to contribution thatbest thisway company provides following This expansion period company is the to describe the exchange useful information regarding Al-Petrol’s brand is a synonym for quality, finalize it with stations in every town of for the families all around the country, all around Kosovo, Al-Petrol expects to contribution that this company provides the country. industry. Al-Petrol also is dedicated to chipping correctness and sincerity thatnumbers has been the in against high of finalize it with stations in every town of for the families all the around the country, help and support the community. Different provided to the clients for over 28 years. the country. are part of Al-Petrol offers for unemployment. chipping in against the high of campaigns The experience throughout all numbers these years Al-Petrol is evaluating the possibilities to unemployment. its clients. The company often offers lower of operations in Kosovo market makes expand itsisholidays, operations in other countries. contributed in housebrand building Al-Petrol evaluating thethere’s possibilities to Al-Petrol prices for while also help Al-Petrol has a trusted and serious in and for the are community in need, for Kosovos market. expand its operations in ongoing other countries. Al-Petrol has contributed in house building At thesupport moment there contacts the oil homeless, offered scholarships, At the moment there are ongoing contacts for the homeless, offered scholarships,

correctness, and sincerity that has been Al-Petrol’s is a synonym for quality, provided tobrand the clients for years. The correctness, throughout and sincerity has years been experience allthat these provided to theinclients for market years. The of operations Kosovar makes experience throughout all these years Al-Petrol a trusted and serious brand in of operations in Kosovar market makes Kosovar oil market. Al-Petrol a trusted and serious brand in Kosovar oil market. THINGS YOU DIDN’T KNOW ABOUT AL-PETROL

Thing’s you didn’t know about Petrol • Al Al-Petrol employs over 1,000 Thing’s you didn’t know about employers. There are over 700 Al Petrol employs 8 employees in Al-Petrol employees that furnish the clients withThere oil products the company’s total. are that Al-Petrol employs 8inemployees employees in Gas Stations. furnish the are clients at Al-Petrolthat oil total. There employees • stations. In 2016 Al-Petrol projects to sell furnish the million clientsliters at Al-Petrol over 100 of fuel. oil • stations. now projects has its own In Al-Petrol Al-Petrol to sellDepot (Reservoirs) in Porto Romano million litres of fuel. In Durres, Al-Petrol projects to sell Albania with the capacity million litresTons. of fuel. of 40,000 ononAl-Petrol • Based Based Al-Petrolprojections, projections,the the company to projections, furnish company expects to sell around around Based on expects Al-Petrol the 250 million liters offurnish fuel inaround Kosovo million litres oftofuel in Kosovo in company expects bymillion 2018. litres of fuel in Kosovo in . .

SUPERBRANDS15 SUPERBRANDS

Market

History

Albi Mall is the biggest retail centre in Kosovo, especially after the new expansion Market project in . The Mall differentiates from the other it’s unique Albi Mallshopping is the centers biggest and retail centre on its offerings. in Kosovo, especially after the second expansion project in 2015. The Mall Albi Mall in Kosovo, internationally differentiates fromgathered the other shopping known cooperate retailonbrands under Albi one centers and it’s unique its offerings. roof by range of services Mall in offering Kosovo, wide gathered internationally and variety for Kosovo Since one the known cooperate retail market. brands under expansion in therange number of visitors in roof by offering wide of services and Albi Mall grown drastically. variety forhas Kosovo market.

Albi Mall opened its doors first to its visitors on a member . Afterwards, asina 2011 result of Mall became of ICSC and the clients demands, it lead us to among double carried social responsible projects the size of the object, precisely to . asma its visitors. Also it can be considered Gross Building Area in in the field consisting of potential job generator of retailers. m Albi branded supermarket. It consists from a diverse range of shopping categories including fashion, footwear, bags, After the expansion, Albitoys, Mallcosmetics, became accessories, sport items, a multi-functional shopping and leisure jewelry, household appliances, decoration, destination the Republic of Kosovo. It home textile,in hair dresser, banks, family is the largestcenter, shopping mall entertainment cinema andsituated bowling. in Pristina Kosovo. its strategic Based on specialBecause market of research done location, near to the center;Albi it offers by Swiss very organization ICERITAS Mall a high level comfort of shopping to for its was rewarded with Best Buy Award customers by Qudalcar parking lots for its 2015/2016 and Award for 2016/2017. clients. According to this research Albi Mall offers the best value for money and first opinion of Product Kosovar’s when it comes to shopping center. Albi Mall was also awarded as Superbrands As the largest Shopping in in Prishtina, - Kosovo’s Choice for twomall times the row Albi Mall 2014/15 offers toand its visitors a world-class 2011/12, 2016. This award has shopping experience with over shops. been given by the Superbrands Council Albi Malltheir consists of original mono basing decision using attributes branded shops from all around the world, like: market dominance, longevity, also having m loyalty, bowling area, market m goodwill, customer overall of Playland for kids and 8 m food court acceptance. area. History As Albi Mall offers to its clients an easy parking it undoubtedly Albiaccess, Mall opened its doors firstmakes to its shopping more joyfulon with2006. Afterwards, car parking visitors availability. as a result of the clients’ demands, it lead Albi Mall offers a comfortable Albi shopping to atmosphere with large galleries, cozy cafeterias and a full taste of food court, where u can find all ranges of food from

Achievements Achievements first close basebase shopping mall Albi Mall Mallisisthethe first close shopping that consists of only of keeping mono original mall that consists only mono brands stores with an entertainment mix foodcourt. and food court. AA full full range range of of brands are roof. Albi Albi Mall Mall is also available under one roof. considered as Kosovo’s symbolic venue considered Mall is shoppingdone and for shopping. shopping. Albi Based ona surveys leisure destination for was local people of independently, Albi Mall chosen as the Kosovo and as well asrecognized it attracts the foreigners biggest most shopping mall thatPrishtina/Kosovo. are living in Kosovo. AlbiMall Mallwelcomed became a in Albi member5 of ICSC visitors in and carried around million during 2016. social responsible its visitors. Albi Mall is a projects shoppingamong and leisure destination for local people of Kosovo as well as it attracts Alsoforeigners it can bethat considered a potential the are living as in Kosovo. Albi job generator in the field of retailers. It consists from a diverse range of shopping categories including fashion, footwear, bags, accessories, sport items, toys, cosmetics, jewelry, household appliances, decoration, home textile, hair dresser, banks, family entertainment center and bowling.

SUPERBRANDS 16

meat to fish and various types of desserts. The center also offers innovative advertising areas which allow a great opportunity for the brands reach theirobject, audience. double the to size of the precisely to GBA 47.300 m2 plus 15.000 m2 car parking. Recentthe Developments After expansion, Albi Mall became a multi-functional shopping and leisure Albi Mall is an Republic innovator offorKosovo. fashion destination in the It entrepreneurs that they time is the largest shopping mall first situated in introduce most demanded fashion brands Pristina/Kosovo. Because of its strategic in Kosovo,very firstnear timetomono branded location, the center; it shops offers likehigh Swarovski-Lacoste-Polo-Timberlanda level comfort of shopping to its Geox-Women’secret are present at Albi customers. Mall. Products / Services Albi Mall constantly improves its already richthe collection of brandsmall in line with the As largest Shopping in Prishtina, latestMall developments adds anew retailers Albi offers to itsand visitors world-class to its tenant portfolio.with over 150 shops. shopping experience Albi Mall consists of original mono branded In addition rich andthe diversified brand shops from toalla around world. Most of selection, Albi Mall the international retail starts brands to thatorganize entered campaignswere andfirstly events so its visitors enjoy Prishtina, introduced and started theseactivities experiences. their at Albi Mall. It is also having 2000 m2 multiplex cinema area, 1000 m2 Albi Mall600 is actively using digital marketing bowling, m2 of kids area Playland, 3500 channels, social media to m2 food courtincluding area and 3000 m2 Hipermarket inform the events and the latest area. Albiabout Mall offers a comfortable shopping developmentswith that large take galleries, place at cozy the atmosphere center. Their page alsowhere used cafeterias and aFacebook full taste of foodiscourt, for be announcing special events can found all ranges of food fromand meatthe to celebrations of important dates. The center fish and various types of desserts. Albi offers Mallinnovative also advertising undertakes also areas social which responsibility of celebrating different allow a great opportunity for the brands to country events holidays organized in Albi reach their audience. supermarket.Events such as Fashion Week, Late Night Shopping, is just one aspect Recent Developments of the center, which are now organized regularly. Albi Mall is an innovator for fashion entrepreneurs that they first time introduce most demanded fashion brands in Kosovo, first time mono branded shops like Okaidi – Mango -Timberland-Geox - Women’secret – Springfield and many more which are present at Albi Mall. Albi Mall constantly improves its already rich collection of brands in line with the latest developments and adds new retailers to its tenant portfolio. In addition to a rich and diversified brand selection, Albi Mall starts to organize

campaigns and events so its visitors enjoy these experiences. Albi Mall is actively using digital marketing channels, including social media to inform about the events and the latest developments that take place at the center. Their Facebook page (facebook.com/AalbiMall) is also used for announcing special events and the celebrations of important dates Albi Mall also undertakes social responsibility of celebrating different country events/ holidays organized in Albi Hipermarket. Events such as Fashion Week, Late Night Shopping, is just one aspect of the center, which are now organized regularly. Promotions Albi Mall brands are managed according to the franchising rules, they all fit the norms of being master franchise of the world wide brand. Therefore, all the discounts regarding fall and summer is implemented on time with the increasing ratio and mostly end with up to

70% discount on textile. Also every 15 days, Albi HIpermarket has its own discount flyers that offer specific discounts at the Hipermarket for its clients. In addition to that, Albi organizes sales campaigns in such important dates like on Eid (Adha), International Woman Day, Independence Day etc. Brand Values Albi Mall has a policy so that each of its clients feels important and valuable, therefore Albi Mall offers only original, qualitative and sustainable brands that have evolved also in other countries. Albi Mall has a valuable shop-mix offer for every type of family budget. They think of leisure areas for its clients while they are bowling, their kids can stay safe and entertain themselves at the Playland Area. That is why Albi Mall stands behind the slogan:”THE PLACE FOR YOUR FAMILY!” Albi Mall aims to offer its visitors the perfect shopping experience under one

THINGS YOU DIDN’T KNOW ABOUT ALBI •

•

According to the statistics that have been evaluated, Albi Mall increased the number of its visitors for 30% compared to 2013, and its area is also 100% given to tenants. In 2014 because of the demand that comes from its clients, Albi has bought the land behind the current object and enlarged its parking capacity to 1000 cars. The center employs approximately 600 people including store personnel.

single roof. The large selection of retailers, family entertainment center, bowling and a cozy food court make Albi Mall the perfect shopping destination and one of city’s best prominent center of fashion, entertainment and social life.

Market ASGETO has over 60 employees collaborating in its reliable, secure and fast supply chain who ensure that products are collected, prepared and delivered to customers in a timely manner. They are planning and working towards receiving most of the orders of their pharmacy customers in electronic format through E-Order ASGETO, their web portal, which also provides news to customers. The sales staff at the call center is qualified to provide advice. By constantly optimizing the key processes, they are able to ensure the shortest possible time to carry out an order for their customers. They are proud of their own modern technical solutions and the equipment they use to fulfill their own mission. Achievements Responsibility at work has been a key to their success: -1990 ASGETO was established as the first pharmaceutical distribution company in Kosovo.

-2010 Certified by Bureau Veritas for GDP/GSP -2013 Implementation of new ERP System. -2013 Financial Audit successfully completed by KPMG. -2015 New E-ordering portal for customers, E-Order ASGETO. -2016 ASGETO builds their new warehousing facilities and office space to world standards. History ASGETO ltd. is a private company for distribution of drugs, OTC products, cosmetics, and medical material established in 1990 by Mr. Ph. Astrit KRYEZIU. It is licensed by the Kosovo Medicines Agency (KMA) â&#x20AC;&#x201C; Kosovo Ministry of Health, license number L/1/2000-009. They are a member of the Kosovo Pharmaceutical Association and other professional associations. ASGETO ltd. is a pharmaceutical company, dealing with complete cycle services rendering: marketing, distribution, registration and logistics. 1990 ASGETO was established as the first pharmaceutical distribution company in Kosovo. Products / Services They supply over 500 customers from all around Kosovo on a daily basis. The

distribution covers the whole of Kosovo. -Vision is to be an excellent provider in the country and region and to achieve such standards as to be necessary for their partners. -Mission is to continue to offer high quality products at competitive prices and superior services for current and future clients. They provide transport services to customers and to other contractual partners in healthcare. The services are rendered by a qualified and proven team. Products are transported pursuant to the latest requirements of good distribution practice. Recent Developments ASGETO portfolio is quite diversified and incudes well-known companies. Below are listed the companies that we represent: Lek-Sandoz Group, KRKA, Bayer Schering Pharma, Olainfarm, Ferring, Berlin Chemie Menarini AG, Dr. Theiss, Dietpharm-Atlantic Group, D.M.G, Omegapharma, Apimell, Lacalut, Sanofiâ&#x20AC;Ś

Promotions LACALUT - There is a problem - there is a solution! Today LACALUT series includes a range of tools - toothpaste, mouthwash, toothbrushes, as well as means for dentures. All products are manufactured by German pharmaceutical LACALUT holding Dr. Theiss Naturwaren GmbH in accordance with international norms GMP, applicable to medicines. LACALUT series preparations are clinically tested and approved by the German Society for Dental and Children’s Dental Center of the University of Leipzig. Dr.Theiss Herbal extracts and essential oils for centuries are successfully used to prevent and mitigate the occurrence of colds and coughs. Mucoplant products from Dr. Theiss are ideal natural alternative to treat the common cold and cough. This line of products unites traditional experience and strict standards of German quality. Effective and very well toleratedsuitable not only for children, but also for the whole family, Mucoplant product are present also in Kosovo market as one of the leading product on its range. Brand Values From many brands that ASGETO distributes the most successful in the Kosovo market are: Dr.

Thiess and Dietpharm; ASGETO is the leading company of food supplements and vitamin products with the brand Dietpharm. The rise of this business segment started in 2007. Dietpharm offers a range of as much as 82 products which are the result of carefully selected raw materials, highly developed technology and the highest standards harmonized with the strictest European and global requirements. With its name and reputation, but also with constant laboratory control, Dietpharm guarantees the top quality, composition, purity and organic origin of raw materials. The products contain no genetically modified ingredients and follow the strict European. Each of the products is a harmonious combination of tradition and the most contemporary knowledge, obtained on the basis of experience and results of scientific research in the fields of natural healing methods, medicine, pharmaceutics and nutritionist. Dr. Theiss almost 10 years presented in Kosovo market where in this case ASGETO has managed for a very short time, to create a brand that everybody knows. The main products that have proven qualities and helped ASGETO to rank in the best position in the market of food supplement. They also created a super brand LACALUT that is one of the top products and the most competent care for your teeth. High product quality and efficiency immediately ensure brand recognition among professionals and have gained popularity among consumers in over 50 countries around the world.

In Kosovo, the brand products LACALUT appeared in 2007 and today it is considered to be the leader of sales in pharmacies among the treatment and prevention of oral hygiene.

THINGS YOU DIDN’T KNOW ABOUT ASGETO • • • • •

Over 450 calls a day Over 300 orders a day Secure and reliable delivery to costumers 2900 m2 of warehouse space for wholesale business E-order ASGETO online ordering portal is simple to use and enables ordering online products.

Market Since April 2004 Auto Sherreti L.L.C continues to foster customer loyalty in Kosovo, loyalty that makes it an iconic brand. During this time, the company has sold more than 6,000 cars. The company has developed several innovative, costumercentric programs that have created a niche for the brands, and built itself an edge in sales and leasing for the premium vehicle market. Auto Sherreti is focused on continuing to deliver unmatched, high quality service just as they have for over 21 years in the local passenger car market. The company offers to its client’s wide range of sale services and vehicles. Customers have a choice to choose from used to brand new cars. At 2008 Auto Sherreti L.L.C launched the Car Rental company named Sherreti Rent-a-Car. Sherreti Rent-a-Car provides 24hr service with professionalism in 365 days of the year. Sherreti Rent-a-Car has been leading the car rental industry in the Kosovo with quality vehicles and efficient customer services. In 2016, the Sherreti Rent-a-Car brand has been recognized for these qualities by customers. Since March 2015 Sherreti Rent-a-Car is an independent franchise of the Enterprise, National and Alamo brands. Sherreti Rent-a-Car’s primary focus is the local rental car market, specializing in car

rentals to consumers who need a special occasion such as a short business or leisure trip, replacement car as the result of an accident, mechanical repair or theft. In the 2011, Sherreti Rent-a-Car also began expanding its operations to include the airport market. Although the company’s pay for management trainees so quickly get a chance to run a branch office with the responsibility to generate a profit. Certain requirements and qualifications must be met to get promoted to an assistant manager, and many of these qualifications may depend on the employees’ sales and their success in the company’s management training program. Per the company politics within two years, a successful manager may take positions at headquarters or become an area manager responsible for multiple branches. The Sherreti Rent-a-Car system earns revenue through the “average car rate”. The vehicles range from small vehicles reserved for insurance replacement, paid for a negotiated insured rate, to high end luxury vehicles that rent in upwards. The goal is to up-sell the customer into vehicles of higher perceived value even though the investment in the vehicle inventory is spread across all vehicles. Achievements As the market leader of the Kosovo car dealer / rental sector, Auto Sherreti is also the

first company in the sector to have attained from Kosovo Police Union / EUROCOP the certification of Achievements. Since its launch, the company has continued to grow and has increased its market share to 20%. Sherreti Rent-a-Car reserves the option to re-new 95% of it rental agreements. In addition to this, it doubles its customer base every year. History Auto Sherreti L.L.C was founded by brothers Avdiu in 1995, their inspiration was to offer vehicles with affordable prices. In the spirit of innovation and strategic expansion, brothers Avdiu developed the Auto Sherreti Group vision to include the diversification of premium and luxury brands. As a result of that, on 2008 the company moved from Ferizaj to Çaglavica in Prishtina with more space on showrooms. Products / Services Auto Sherreti L.L.C has over 100 cars also promises more than just premium vehicle sales and leasing; it is in the business of building and cultivating relationships. That is evident in the fact that the relationship between Auto Sherreti and its customer does not end when a proud new owner accepts the keys and drives off the lot. With all Auto Sherreti brands, drivers

THINGS YOU DIDN’T KNOW ABOUT AUTO SHERRETI • • • •

are investing in an experience where exceptional customer service is the standard, therefore maintaining loyalty, credibility and confidence in the company’s products and services. Employees are highly motivated, passionate and knowledgeable about their respective brands to ensure ownership experiences exceed customer expectations. Auto Sherreti promises to be more than a well-diversified, customer oriented distributor of premium automobiles in the region. It recognizes that customer care is crucial for building trust and developing customer loyalty and Auto Sherreti’s employees strive to create positive relationships based on the values of honesty and integrity. The company has created a distinct identity with the position of ‘Driving luxury experiences since 1995’, and it continues to provide customers with the latest models from each distinctive marquee, thereby fueling the enthusiasm for a luxury driving experience.

During this service period, the customer is provided with a replacement car of the same class. The same holds true in case of accidents; customers are furnished with a vehicle of a similar standard within 24 hours. Vehicles’ tires are renewed every 50,000 km and snow-tires are fitted when required. Sherreti Rent-A-Car differs from other car rental companies in its capacity to render all kinds of repair and maintenance services through its own amenities. Sherreti Rent-ACar services its vehicles at its maintenance facilities located within a 6,500 m2 area in Çaglavica or at similar centers in Pristina Airport and Ferizaj. The company’s repair and maintenance service has the resources to service every type of vehicle. These facilities operate with the latest technology and highly experienced staff, who work within the guidelines for standards of environmental safety. The ability of Sherreti Rent-A-Car to provide this service all over Kosovo is one of its main distinguishing features.

Recent Developments

Promotions

Sherreti Rent-A-Car customer representatives are always on call for vehicle maintenance. This service includes vehicle collection, carrying out the necessary maintenance and repairs and returning it.

Auto Sherreti’s emphasis on improving satisfaction is consistently demonstrated by the customer engagement activities it hosts. Customers have come to enjoy the exclusive and exciting new vehicle product launches highly anticipated occasions for existing and prospective customers. Maintaining strong press relations is another achievement that has enabled Auto Sherreti to receive wide recognition and positive reviews. The company has established partnerships with motoring and lifestyle

The Auto Sherreti trademark was registered in 2004. Each day Auto Sherreti sales centers sell, at least, one car. Each forth purchase is financed car. Auto Sherreti sales and service centers have the total area equal to that of 12 soccer fields.

publications, and collaborates with partners from various industries (retail, hospitality, properties, motoring, military and banking) to reach out to clients. Customers are also kept up to date with newsletters, websites, Facebook, and other online resources as social media applications are becoming an integral component of the company’s marketing campaign. Brand Values Sherreti Rent-A-Car’s major advantages are: Size & Fleet. Its network covers the largest territory among official Kosovo car dealers; it has a big assortment of popular car makes, and great opportunities for customers to buy and rent a car. Sherreti Rent-A-Car specialists have expansive experience; its managers pay serious attention to hiring employees’ Advanced Level of Operations. Its centers use up-todate equipment and advanced computer solutions. For all those years of operations on the Kosovo market, Sherreti Rent-A-Car has proved to be a reliable company aimed at long-term and efficient work. The major reason of its success is a high quality of customer service and a reliable follow-up system. Sherreti Rent-A-Car’s main brand value is its proximity to its customers, under all circumstances. The extent of the company’s vehicle fleet is one of its best assets, and something that generates great confidence in the firm. Sherreti Rent-A-Car provides its services 24 hours a day, seven days a week, all over Kosovo. The company’s goal is to harness its problem-solving abilities to make life easier for its customers.

Market With 18 stores, measuring more than xy Market meters in 10 different cities, square AZTECH is the leader as an electronics With 18instores, measuring moreretailer, than 6,000 retailer Kosovo. As a local it square meters in 10 different cities, AZTECH dominates the market with its network, is the leader as an electronics retailer customer service, variety of brands andin Kosovo. As a local retailer, it dominates the products, as well. market with its network, customer service, variety of brands and products, as well. On December 2016, AZTECH had its 8th On December 2016, AZTECH had its anniversary. All those years, it has contrib8th anniversary. All those years, it has uted to the market by delivering high stancontributed to the market by delivering high dard products and services tailored standard products and services tailored towards needs and expectations of its custowards needs and expectations of its tomers. customers. Strongest sectors of AZTECH remain Strongest sectors AZTECH remain smartphones, whiteof appliances, laptops smartphones, white appliances, laptops and TV’s. and Its TV’s. market segmentation can be derived into three categories, such as: youth, parenting Market segmentation canInbetotality, derivedit into and older households. can various categories, such as: Young housebe categorized into two groups: youth and holds, families with small children, families. Whereas, in terms of families income, with teenagers, families with older segmentation derives into qualitychildren brands and households. In sum,forit everyone can be andolder brands that are affordable categorized two groups: youth and with averageinto incomes. families. termsvaried of income, segAZTECHWhereas, tries to in include segments mentation quality brands and of societyderives towardsinto nowadays needs while brands thatprice, are affordable for everyone with giving the and its outstanding services. average incomes. As, their slogan stands: “Technology from A to Z”. Meaning, you can find everything AZTECH tries to include varied segments of in AZTECH stores, from countless home appliances to Wi-Fi routers orneeds hair remover. society towards nowadays while giving the price, and its outstanding services. As, their slogan stands: “Technology Achievements from A to Z”. Significance, you can find everything AZTECH stores, from AZTECH countWithin its inyears of performance, less home appliances to wi-fi routers or has been having numerous achievements. hair remover.the biggest achievement of However, AZTECH Electronics is the atmosphere and the corporate culture that it has Achievements created within. The average age of AZTECH employee is 28 year old. The vibe and energy Within its years of performance, AZTECH of its employees achieved to build strong has been having has numerous achievements. relationships customer, partners and However, the with biggest achievement of suppliers. AZTECH Electronics is the atmosphere and Moreover, AZTECH achieved and still the corporate culturehas that it has created works towards its presence in every city within. The average age of AZTECH of Kosovo,iswhile always having mind its employee 28 year old. The invibe and accessible entry. This means easy parking energy of its employees hasanachieved to access and joyful experiencewith to itscustomer, visitors. build strong relationships Thus, according to the primary research, partners and suppliers. done in May 2016, AZTECH has achieved to be the topAZTECH brand onhas the ‘top-of-mind’ Moreover, achieved andbrand still in Kosovo. works towards its presence in every city of Kosovo, while always having in mind it’s History entry. accessible The opening of the AZTECH dates Thus, according to first the store primary research, from January 2009 in the center of Pristina. done in May 2016, AZTECH has achieved to 22

be the top brand on the ‘top-of-mind’ brand in Kosovo. History The opening of the first store AZTECH dates from January 2009 in the center of Pristina. In 2013, AZTECH started a new initiative, being present inside shopping centers Viva Fresh Store, in various cities. Over the years, AZTECH has shown continuous development, in retail and wholesale. This achievement is due to the primary focus on dynamic business strategies local and global, customer requirements, price competitive, skilled staff and a special care In 2013, AZTECH started a new initiative, for the consumer. These important factors being present inside shopping centers Viva positively influenced the development of Fresh Store, in various cities. the company, by making it as one of the top Over the years, AZTECH has shown players in the country in this scope. continuous development, in retail and wholesale. This achievement is due to AZTECH aims to continue the ongoing the primary focus on dynamic business expansion of retail network, by being presstrategies local and global, customer ent closer toprice thecompetitive, customer skilled inKosovo. requirements, staff Meanwhile, planning to be present the and a special care for the consumer. in These region in the near future as well. important factors positively influenced the development of the company, by making it as one of the top players in the country in this scope. AZTECH aims to continue the ongoing expansion of retail network, by being

Products/Services In the last quarter of 2016, AZTECH counts 18 POS in the entire territory of Kosovo (Pristina, Lipljan, Ferizaj, Gjilan, Peja, Gjakova, Malisheva, Suhareka, Prizren, Shtime, Fushe Kosova and Mitrovica), with over 100 employees, and it has a wide present closer to the customer in Kosovo. range of products, comprising from home Meanwhile, planning to be present in the appliances to IT and smartphones, from region in the near future as well. hairdryers to multi-cookers, of various brands. Products / Services It has the exclusivity of many international In the last quarter of 2016, AZTECH counts brands such as: SHARP, CANDY, LENOVO, 18 POS in the entire territory of Kosovo HAVIT, WIKO, etc. In the near future, the (Pristina, Lipljan, Ferizaj, Gjilan, Peja, Gjakova, brand portfolio will continue to growth. Malisheva, Suhareka, Prizren, Shtime,

Fushe Kosova and Mitrovica), with over AZTECH is a local more than 100 employees, andretailer it has awith wide range of 8000 products and 4 regional Service products, comprising from home appliances to IT and smartphones, from hairdryers to multi-cookers, of various brands. It is official partner of many international

Departments, which are, distributes exclusively for customers needs after the sale. By maintaining its service department as its core value, AZTECH perceived the importance on having within each shop or region specialist onas: electronic By doing this, brands such Lenovo,repair. HP, Wiko, Leagoo, the brand has added value towards the serdogee, Sharp, Candy, Bomann, Hugo, vice it delivers the end customer. Clatronic, AEG,toSinbo, and Silicon Power. Yet, their brand portfolio constantly is Recent Developments expanding. AZTECH has more than 8,000 products and brought the strategic 4AZTECH regionalhad Service Departments, whichgrowth are, and humanexclusively input together. distributes for customers needs after the sale. By maintaining its service On one hand,asby its having employees at its department coreitsvalue, AZTECH perceived the importance having within heart, AZTECH has put itson core investments each shop or region specialist on electronic on its people. By delivering various trainrepair. By doing this, the brand has addedto ings and seminars, straightforwardly value the service delivers to the every towards staff, resulted on it development and end customer. Their philosophy is to keep growth on individual and professional their current customerit rather thansaid having manner. Therefore, can be that aAZTECH new one.has been growing with its employees. Recent Developments On the other hand, the rapid growth had AZTECH had brought the strategic growthAs given advantage of greater opportunities. and human input together. a result of their success and willingness On one hand, by having its employees at its AZTECH could capitalize to expand into heart, AZTECH has put its core investments other locations and employ more staff while on its people. By various trainings contributing to delivering the greater good of the and seminars, straightforwardly to every economy. staff, resulted on development and growth on individual and professional manner. Therefore, it can be said that AZTECH has been growing with its employees. On the other hand, the rapid growth had

Accordingly, during 2017, AZTECH is seeing the possibilities to expand its business in the region as well.

Brand Value

The friendly atmosphere is what gives AZTECH value. In order to empower employees AZTECH helps them to Promotions improve, given advantage of greater opportunities. Brand Valueswhile improving the business itself. But, major role-plays customers to AZTECH is a market leader in marketing. As a result of their success and willingness whom AZTECH appreciates its present By usingcould various channels communicaAZTECH capitalize to ofexpand into The friendly atmosphere is what gives and growth. tion,locations it has reached specific groups AZTECH other and employ moretarget staff while value. In order to empower by specifictocampaigns. contributing the greaterBecause good of of theits employees AZTECH helps them to improve, Providing customer support and giveBut, back nature, AZTECH keeps customer informed while economy. improving the business itself. responsibility to the communities about the brand, the quality thatthe their major Accordingly, by 2017,and AZTECH is seeing role-plays customers to where whom it operates. products possess. Thus, and in warranpossibilities to expand its price business the AZTECH appreciates its present and growth. ty areasalways region well. part of their communication. Obviously, it has given an impact in brand The Things brand value of AZTECH has increased you didn’t know about AZTECH Promotions recognition as well. constantly, yet rapidly from 2013, which AZTECH mission is to become conmakes its position on the top, on the asector stantly evolving and leading consumer AZTECH is a market in marketing. it operates. AZTECH uses POSleader communication as By well. which electronics company in the market, by using channels of communication, Theyvarious have special offers on daily bases, by delivering high standard products and it which has each reached specific customer can target benefit.groups THINGS YOU DIDN’T KNOW ABOUT by specific campaigns. Because of its services tailored to the specific needs nature, AZTECH keeps customer informed and expectations of its customers? In digital marketing they lead among AZTECH about the brand, and the quality that their others. By now, they have developed a proproducts possess. Thus, price warranty AZTECH has increasingly diversified file, which is recognized as and being for youth • AZTECH has increasingly are always part of their communication. customers? and families, from low-priced to diversified customers, from kids to Obviously, it has given an impact in brand high-priced brands. recognition conveniently. the elderly ones, 13-80 years! of the AZTECH niche segmentation AZTECH uses POS communication as well. AZTECH has isserved more than market diaspora. AZTECH advertising can be termed as vivid • crucial They special offers on daily bases, by 500,000 customers in 2016 andhave cheerful. which each customer/visitor can benefit. • AZTECH is the most recognizes In digital marketing they lead among others. www.aztech-ks.com brand in Kosovo for electronics By now, they have developed the profile, which and household appliances is recognized as by and for youth and families, from low-priced to high-priced brands. • More than 30% of its employees AZTECH advertising can be termed as vivid are females! and cheerful.

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Market

Achievements

Besa Security is spread all over Kosovo with about 1000 employees and with 55% of market share, within many security companies that operate in Kosovo. Its main security services are Electronic Surveillance via Burglary Alarm Systems and Video-Cameras, Security Guards, and Cash in Transit Services.

The successes of Besa Security are results of obeying all the law obligations, professional behavior, and application of modern managing concepts and continuous training. Besa Security has created a friendly work environment where all employees are treated equally with no discrimination. The company’s personnel operate based on written policies and standard operating procedures, which are designed to help them in fulfilling their job duties and in the

Since 2012, Besa Security has successfully established its security services in Albania Market.

right evaluation of job performance. Besa Security has been awarded as the Biggest Tax Payer in Kosovo for two years in row, from the Economic Chamber of Kosovo and American Chamber of Commerce in cooperation of Kosovo Customs and Tax Administration. Besa Security has been certified in 2011 and re-certified in 2014, from Bureau Veritas – Paris, in accordance with the Standard ISO 9001:2008, which assures our quality control. Besa Security is awarded as Kosovo’s SUPERBRAND for 2014/2015 based on Market Dominance, Longevity, Goodwill, Customer loyalty, and Overall market acceptance! History The Security Company Besa Security L.L.C. is established on the year 2003. Initially, started as the first national company in Kosovo offering security services through Alarm System. Today, Besa Security offers Alarm Monitoring Services, Security Guards services, Cash in Transit Services, IP/CCTV Monitoring Services, Access Control, and GPS/GPRS car tracking. As a liaison point of all these services is the Control Room, which operates 24/365 with 16 Electronic Surveillance Operators with 6 hours shifts. Currently, Besa Security is the leading company in the field of private security

services offering services to the most prestigious companies in Kosovo such as commercial banks, public institutions, embassies, international organizations, schools and universities, different private businesses, and houses/residences. Products / Services Besa Security offers various services in the field of security provision. Its services are a benchmark for the industry in Kosovo and are offered by personnel that have a proven track record in this field. Main services are Monitoring services of burglary alarm, fire alarm, panic button, and camera monitoring. In case of alarm activation, or early detection of threat via cameras, in all types of monitoring, the Control Center sends Besa Security intervention patrols units to the secured building to prevent building threat/theft, and the local police is notified. In case of fire, also the local Fire Department dispatch is contacted. Other important services of Besa Security are Security Guarding services, Cash in Transit (CIT) and other valuables transport services, Public Gathering security services,

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Besa Security has built the most modern Monitoring Center with the latest technological development systems Part of the company’s strategy is getting brand new patrol vehicles every three years Besa Security is regularly part of humanitarian activities The company has continuously supported and sponsored Kosovo Olympic Committee Besa Security has a close collaboration with the Ministry of Labor and Social Welfare and through this collaboration many unemployed, but qualified people get hired by Besa Security Besa Security is always open to superior staff in the field of security and informative technology.

and VIP - Close Protection services. These services are offered by uniformed, authorized, licensed, and specifically trained personnel. In Cash in Transit and Close Protection services, Besa Security specialized teams have armored vehicles and are in permanent control with GPS, Radio and Video monitoring. In addition to services, Besa Security offers ‘Access Control’ and ‘GPS Tracking’ products. Access control products can be used for Human Resource department to generate salaries, and they use different identification methods and systems for securing premises’ entry and exit points. Localization of objects via GPS, offered by Besa Security, can also be connected to Besa Security Control Center, for followup cases, when Alarm is generated by panic button or by breaking geo-fencing rules. Recent Developments Besa Security in recent years has achieved progress in strengthening operational capacity and in boosting the quality of its services. During years 2010 - 2012, Besa Security has offered security services to the Kosovo Energy Corporation throughout Kosovo, while from 2010-213 has offered security services to high-way constructor Bechtel Enka. Today, Besa Security offers security services to the majority of prestigious banks such as Raiffeisen Bank, ProCredit Bank, Bank for Business, TEB Bank, İȘ Bankasi, Ziraat Bank, and micro-

financial institution KEP Trust in all their branches all over Kosovo. Furthermore, Besa Security offers security services to the Italian Embassy and Residence, alarm and video-surveillance monitoring of 150 Postal Offices of Post of Kosovo and is offering Cash in Transit (CIT) services to KEDS/KESCO, IPKO Telecommunication, American Hospital, etc. Besa Security is also developing special security products and services to the Banking sector. Promotions Besa Security uses modern practices of management. With an approved organizational structure, Besa Security makes sure that there’s a separation of duties, coordination of the workflow, and a high efficiency in its operations. The company’s personnel are chosen based on very professional criteria. All the guards and security staff, get criminal background check and are licensed by the Ministry of Internal Affairs. Brand Values Focus toward clients, the quality of products and services, sincerity, correctness, and responsibility, distinguish Besa Security from the others. Staff consistency, high motivation, professional integrity, trust, and accountability are additional values of the company’s brand.

Market

History

Since its entrance in the market in 1993, Beta has accomplished to supply every domestic and regional market with firstclass quality of essential food commodities. With the ever growing food market, Beta has positioned itself as a leader in it while being able to supply the food industries, packaging companies and retailers in the region. Main concentration of the company is reaching to the end users with the brand recognition in region.

Beta LLC is a privately owned company founded in 1993 in Prishtina, Kosovo, with a general purpose to supply the domestic and regional markets with essential food commodities of first-class quality service. The company is dynamically growing year by year, establishing itself as one of the leaders in regional market. So far the company is present in Kosovo, Montenegro, Macedonia, Bosnia and Herzegovina and Albania. Beta’s redistribution point is the port of Bar, Montenegro and Ploce, Croatia.

Achievements Being part of a highly important industry, Beta has taken seriously its commitment to provide quality and food safety in the market. Beta’s biggest achievement lies in the recognition by their clients for the hard work towards exceptional safety and quality which goes back for more than two decades. Furthermore, Beta has demonstrated outstanding business success and application of leadership to improve the quality and safety of their products and to gain recognition in the market.

Products / Services Beta is one of Kosovo’s leading trade & merchandising companies dealing with stock exchange commodities. Beta currently supplies Kosovo’s and regional market with commodities such as: sugar, wheat flour, sunflower oil, rice, beans, coffee as well as construction steel products, fertilizers, animal food, and a range of other commodities. Our main clients are retail and production industry. All products under Beta brand are manufactured to the highest

European standards of technology in the food industry. The headquarter of Beta is located in Lypjan, Kosovo with a total facility area of 36,000m2, offices covering 1,000m2 and with a warehouse of 8,000m2 from which 5,750m2 are closed. Beta’s main commodity is White Crystal Sugar, which is fine-grained to melt quickly and easily in the preparation of cakes and various desserts. It is sold in paper packaging of 1 kg, 5 kg, 25 kg. Being a leader in the market our brand can be found in every Modern Trade and Traditional Trade. One of our biggest concentrations in the market are Industrial users which we supply with packing of 1mt bags, and 50 kg bags. Beta imports also Sunflower Oil in 1, 3 & 5 Liter bottles under the private label Beta. Sunflower Oil Beta is manufactured by refining sunflower oil which is obtained from top quality sunflower seed. Contains a high percentage of unsaturated essential fatty acids, vitamin E, as well as other natural ingredients. Beta imports also Wheat Flour in the market in 1, 5, and 25 Kg. Beta is mainly focused in

THINGS YOU DIDN’T KNOW ABOUT BETA • • • •

Beta is the biggest importer and distributor of Sugar in region. Beta is entering regional markets with their brands. Beta supplies more than 30% of the market with Construction Steel. Beta has integrated Corporate Social Responsibility into its business.

two types of quality, Type 400 and Type 500. Along with Sugar, Sunflower Oil, and Wheat Flour, Beta has accomplished to import the best quality of Rice and Beans which can be found in every Modern and Traditional Trade. Beside household commodities, through the import of Construction Steel, Beta

has established a strong position and has achieved to be one of the leaders in the metal industry. Beta’s main focus is construction companies and trading companies in the region. Recent Developments Beta LLC, besides being focused on providing its customers qualitative products in the best way possible they also strive to provide the market with products that have not yet been brought into the Kosovo market. During the last year Beta has achieved to establish an agreement with Lindt & Sprungli of Switzerland to become the official importer and distributor of Lindt & Sprungli Chocolate for the first time in Kosovo. Promotions Since 1993 Beta LLC has played a major role in the Kosovo market and in the

region. Because of their large presence they have been committed to provide outstanding products to their partners and customers. Part of its promotion strategy, Beta has used sales promotion by giving promotional prices in store by working hand in hand with points of sales. Furthermore, they use social media as one of the main spheres for advertising and establishing communication with customers. Also, they have been working on “in store” marketing by placing the products at eye level and having the opportunity to taste the products. Brand Values Beta understands the needs of its customers and match that need with the right product from the right supplier at the right time – every time. Beta has remained in the market through the establishment of long-term relationships with customers and suppliers based on mutual trust and respect.

Market The geographical position of Kosovo and its specific climatic conditions, crystal clear water, since Illyrians have given the city of Peja, a pearl called ‘Birra Peja’. ‘Birra Peja’ today has production capacities of 900 thousand hectolitres for year, while inside the complex there are beer factory, refined alcohol factory, and commercial network. Besides being position as a leader in Kosovar market, ‘Birra Peja’ has gone beyond the political borders expanding its reach in the countries of region where the beer has a very high value as a brand. Achievements Birra Peja J.S.C. leads the Kosovar beer market and plays a major important role in the non-alcoholic beverages. Offering the best services and quality to consumers, the company works to bring continuously the needed amount in the market, and towards the progress raising the market share and exports. The quality of products of Birra Peja continuously has been valued and awarder in various events. Birra Peja was awarded ‘The Best Company of the Year’ for 2008 and 2009, “The Best Production Company’ for 2010, and during 2014 was awarded the biggest taxpayer in the country. All these awards are a result of the great and tireless work of the company’s staff throughout these years. History Brewery has started construction in 1968, while production has started since 1971. The factory complex includes surface of 24 ha, with its entire infrastructure. The initial capacity was 300 thousand hectoliters of beer per year, while the current capacity is 900 hectoliters. Within the complex are also malt factory, refined alcohol factory and commercial network. ‘Birra Peja’ was privatized in 2006

and since then significant investments have been made, and additional investments are ongoing in modernizing and increasing the production capacities. Nowadays the company has 220 regular employees, and many indirect partners. Products / Services Among the recent developments of the company are various sponsorships. ‘Birra Peja’ has sponsored the most famous Kosovar festival – DokuFest, being one of the key sponsors of this event. The company also has organized various events inside the festival. ‘Birra Peja’ produces ‘Birra Peja Pilsner’ brand and its springwater brand ‘Akull’. The company is also licensed to produce products of SOLA program (ICE Tea Sola and Multi Sola). ‘Birra Peja’ is also licensed producer Laško Zlatorog of for Kosovo and offers Laško Zlatorog for export to Macedonia and Montenegro. Peja Beer Pilsner – The unique design with the combination between traditional and modern, characterizes the new packaging of Peja Beer. To get closer with customers and to adapt more with their needs and requirements, recently, Peja Beer has emerged in the market with new appearance. Peja Beer Pilsner - The unique character of the design of cans is attributed to the most important symbols of the country where Peja Beer is produced, creating in this way an entirely different cans from other beers, by attracting immediately consumer attention. The Glass - The new design of the glass is unique and perfect for enjoying Peja Beer. To be closer to consumers of Peja Beer, the company sees the need to be with them at any moment, from the time of purchasing

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‘Birra Peja’ is the company with largest market share of beer in Kosovo. The company also offers in the market spring water ‘Akull’. ‘Birra Peja’ has a producing capacity of 900 thousand hectolitres per year.

the product up to its consumption. Birra Peja KEG - Birra Peja Keg is the freshest beer in town. The unique packaging maintains the beer cool for a longer period, and that helps a wider consumption for an extended period. Its distinctive taste remains present in almost every bar in Kosovo. Laboratory - Brewery owns modern laboratory for monitoring the microbiological and chemical analyzes, of raw materials, analysis of manufacturing phases, final production as well as control of hygienic conditions in manufacturing and packaging machines. Management of the technological process at every stage of production boiling, cooling, airing and injection of malt, fermentation, stay, filtration, pasteurization, and finally bottling. The whole process is carried out with automatic-computer systems. Recent Developments ‘Birra Peja’ continuously brings novelties for its consumers, novelties that come near the consumers thanks to the promotion through various channels. The company is dedicated to fulfil the needs and requirements of all the consumer ranges through beer, nonalcoholic beverages Sola, and springwater Akull. Promotions Among the recent developments of the company are various sponsorships. ‘Birra Peja’ has sponsored the most famous Kosovar festival – DokuFest, being one of the key sponsors of this event. The company also has organized various

Management of the technological process at every stage of production - boiling, cooling, airing and injection of malt, fermentation,

events inside the festival. ‘Birra Peja’ also was part of Ngom Fest, Beer Fest, Project X Halloween, and other vents where the company has promoted its products. The company also has helped and contributed the sports being the sponsor of world champion Majlinda Kelmendi. Brand Values ‘Birra Peja’ has a valued and celebrated identity among the consumers throughout the country. The quality of products has achieved to move in the international market making ‘Birra Peja’ among the brands that besides the company, has helped the country of Kosovo, too, to achieve a great brand in regional market, a brand that is known for producing quality products that rival the similar regional products.

Market Buquku is one of the largest meat processing companies operating in the territory of Kosovo aiming to expand in other markets as well, such as Macedonia, Albania, Serbia, Montenegro and other European countries where most of Albanian Diaspora lives, such as Switzerland, Germany, France, Italy and more. Achievements Today, Buquku has more market presence than ever before and managed to double its sales and market presence in less than a year. Buquku`s products are present in almost all of the market chains and also in every possible modern and traditional grocery stores. Due to its well-planned strategy, Buquku became number one brand that most of the population will recall if you ask them for quality meat products in Kosovo. History History begins in the early 1850s when Mr. Hasan Buquku was the first well-known butcher in the region of Peja. Since then,

tradition continued, where nowadays his grandsons and great-grandsons have continued keeping this tradition with pride. Despite only having a butcher shop in Peja, their ambitions that one day, Buquku will have the most modern meat processing factory in Kosovo never stopped and that became reality today, promising that Buquku will continue its tradition and provide its customers with the most qualitative meat products in the market.

Products / Services Buquku has over 25 listed products, including its well-known homemade sausage, beef-steak, rump-steak, lung, minced meat, meat-ball, hamburger, kebabs and many more. Besides that, Buquku has continuously worked on improving its marketing and sales strategy by implementing numerous marketing and sales activities. It has

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managed to realize 5 TV Ads, several trade activities, marketing brochures, leaflets, wobblers and many more within a period of less than two years. Recent developments On its first TVAd, Buquku has used a very familiar face (actor) playing on the weekly serial “Çka ka shpija” to increase awareness level of the brand, followed by set of commercials today that aim to strengthen its image and boost sales. Its marketing campaign have been implemented on social media, web, tv and even outdoors. Through Facebook (www.facebook.com/ buqukusince1850 ), Buquku has managed to get more than 600 000 impressions

Until last year when Buquku started its communication activities nobody knew how far its tradition goes. Proven facts tell a lot how Buquku family started it 166 years ago. And they are committed to ensure their customer is satisfied with the quality of the products and with the innovations company is working on all the time. During 2017, Buquku will make sure to introduce new products in the market, making sure it will keep its customer satisfied and continue building strong relationship between each other.

and video views during the period of its promotional activities. Social media activities are fundamental to promoting its products, thus Buquku has continuously invested on improving its media communication and increasing its PR activities.

Buquku’s branding is a success story itself. Buquku has managed to implement over 100 promotional activities in the largest chain stores in Kosovo. Besides other investments, Buquku has also invested in the branding of meat sectors inside grocery stores and so far it has managed to brand more than 200 shops around Kosovo.

Promotions

Brand Values

By creating the new packaging design, Buquku has evolved into the highest levels of PR, Marketing and Sales. Branding of our transport and logistics vehicle has been very helpful for increasing our brand’s image and brand awareness. White transport vehicles with the red logo of Buquku have clearly differentiated our brand from the others and nowadays

It’s not just the name that’s inherited; it is much more than that. Today, Buquku is the most loyal brand in its category, best quality, reliability, know-how and many more. Whomever you ask for homemade sausage, they will tell you about homemade sausage from the Peja region, and it is going to be Buquku, the brand they mention the first for its quality and trust that brand delivers.

Market Delta Group, which DAST ist part of, is a success story in a strong evolution, due to its faresighted vision becoming the trusted name. It takes special care for the today’s reality, by being responsible for a better future in perfect harmony with the environment. After years of carfully studies of the construction market needs in 2008, in the market has made his apparition the range of products DAST. Moving fast and with decision, DAST have now the strong 73% of the entire local market, while the 70% of the entire production’s volume is exported. These volumes tend to grow thanks to a strategic movment to expand the exports of the company in three continents. Achievements Dast following a wining strategy has made present even in the international market its products, by proving once more that the high standards and the quality is the best leading strategy. Referring to the excellent job and biggest achievements of the entire Group, through the President & Ceo’s lead, the Group has granted the award “Most succsessful import-export business for the 2014 year by the Chamber of Commerce of Tirana. Dast has arrived in the market to complete the range of the products to be offered to

the clients, by making the Delta Group on e of the biggest in the construction market of the Balkans. History Dast have a leading mentality, introducing in the market new construction concepts. The presence of the Dastin the Albanian market and in the area, is the proof of the potencial possibilities of the group to answer to the market demands with range of products, affordable prices and quality. In the 2008 was established DAST company. The DAST products made their apparition in the Albanian market, and within the same period these products are present in the Balkans and more. Year after year the range of the products has become wider by reaching more than 400 items having the name DAST on them. The products like adhesives, grout, silicones, refinishes, self levellings, additives, hydro isolators and many, many other products in the construction field are now a reality by reaching 73% of the entire market and continuing of being part and expanding in the markets like Kosovo, Montenegro. Fyrom, Bosnia, Serbia, Greece etc. Meanwhile 70% of the entire production of the factory goes for the needs of the international markets like Italy, Germany, Switzerland, Sweeden, Tunis, Ghana, Liban etc., thanks to a well planned strategy of presence and competititve market offer.

Products / Services Dast makes its products unique and special as the seal of confidence and quality offered to the customers every day Year after year the number of products bearing the stamp DAST, was spreaded in quick steps, counting today around 400 such, that include tile adhesives, primers joints, decorative outfits, mortars, finishes, gypsum based products, auto liveling, sealant, silicone, acids cleaners, nets, straps and other accessories; applicable in tiling, decorative wall wardrobe, the realization of finishes, bonding of different bricks and blocks in the walls, filling of brick and block walls, leveling and grading, as well as hydro-isolation of horizontal and vertical surfaces, indoors and outside in variable weather conditions. Department of the research and development is a new vanguard solution. In the heart and the origin of the product development process is the central laboratory Dast in Durres, Albania, as well as ongoing consultations with several well-known research centers worldwide. This structure ensures the quality of our products the stability and maximum responsiveness to the needs of our market. Our products are certified according to EN standards and ECO frendly technical and quality management standards implemented by TUV. DAST as a company with a clear vision and

focused on the strategy of development and innovation, created DAST Academy. Dast academy is the first academy in the country and region, in this sector and simultaneously an example followed by other businesses later. DAST support the construction industry through this academy by offering a wide range of certification and degree programs through professional collaboration with renowned partners abroad, achieving an excellent knowledge of each participant application methods but also the composition of DAST products. Dast is now a reliable partner for foreign companies

THINGS YOU DIDN’T KNOW ABOUT DELTA GROUP Deltagroup is among the first and the only Groups in Albania that can offer a wide rage of products, starting from the building materials, ending at the designed personalised elements to decorate the inner living end working spaces.

which require building quality products with a German technology “Made in Albania”. Recent Developments Dast vision reflects the main principles Security, integrity and durability and make them a reality . The main principles are crucial to the company’s vision in delivering highperfomance. This vision is more that the sales targets or other part of the, marketits about you, acting in a way that allows people to know that they can rely on it to do the right thing. The experience throughout the years, the newest technology introduced, and the coherent designes, has made possible to Delta Group to fullfill any increased need of the industrial and consummers market. Sustainable development has been at the origin of the Dast integrated part of the values and strategy of our company. Promotions Dast, through the years has become a fully consolidated name in the market,

thanks tp a well-stuided marketing and implementation strategy. Dast is present in indoor and outdoor marketing in every client who trades their products by raising an iron army for everyone competitor that wants to penetrate in to this market. A novelty brought by Dast as part of the marketing group is a tool of mobility training center which in quite modern conditions makes possible the development of training seminars wherever professionals and product’s users of Delta Group are. Brand Values Arriving in such a short time, in a single name, and so great as Dast, was not by chance, but as a result of a huge increase in the number of investments, import-export, the expansion of the customer portfolio. The products have the company name Dast throughout all the pack shot, followed by a clear and simple guide of use of any specific product. This way of bringing simple and comprehesive way of use of the product have made communication easy and the use multiplied in the local and international market. 33

Market Deutschcolor as part of the Delta Group, is a success story in a strong evolution, due to its farsighted vision. It takes special care for the todayâ&#x20AC;&#x2122;s reality, by being responsible for a better future in perfect harmony with the environment. Deutschcolor, the company with many years of activity in the wall paints, has chosen in 2012 Delta Group as the partner for the Albanian market, following the strategy of the group to introduce leading brands form the world, to assure the quality by presenting ecologically friendly products that cannot be competed. To be close to the local and to the area market needs, Deutschcolor has started building a new factory for the wall paint production that will meet the highest requirements of the quality and will be one of the most modern in the area, with the newest technology installed. Achievements Deutschcolor was one of the most import-

ant, exclusives contracts that Delta Group signed with companies, products of them are world widely known, by offering to the clients coherent designs and best prices ever in the market. The German world leader, Deutschcolor has made possible to produce its products in Albania due to an exclusive contract between parts. The range of the products, the quality and the notorious of the German group, has made Deutschcolor to be well accepted by the clients and the most demanded products in terms of the wall paints. History Deutschcolor has appointed Delta Group for having the leading mentality, introducing in the market new concepts. The presence of the Delta Group in the Albanian market and in the area, is the proof of the potential possibilities of the group to answer to the market demands with range of products, affordable prices and quality. During the March of the 2012, to the portfolio

of the company is added the Deutschcolor a.c, as one of the well-known worldwide companies. Deutschcolor is originated in Berlin, Germany, during the 1914 and the company and the brand has become famous not only in Germany. Today the company is a worldwide leader in the following materials: well paint interior and exterior, silicones, foams and primers. Deutschcolor is exercising his leading position by offering products that are in perfect harmony with the environment. They are present, as leaders in the following countries: Germany, Austria, Canada, Switzerland, Dutch etc. As part of the Albanian commitment the factory is ready not later than the end of the 2016. Products / Services Deutschcolor brings in the Albanian market what everyone requires. This makes its products unique and special as the seal of quality offered to the customers every day. Deutschcolor is offering the transformation of the communities through the power

of the colours, coming closer with the Deutschcolor products, with a multitude of colours and with products for the interior and exterior, destined for the wooden and iron treatment, decorated colours easy to be applied and eco-friendly. The trust that the German leader has put on the Group, year after year is turned in number of happy clients and most of it, in a dedicated academy, only to pass these traditions to each end every collaborator of the company. Deutschcolor is the company with the best engineers in the region, qualified staff and countless certifications, which makes the whole staff Deutschcolor as the precious asset of the company. Their wide range makes that each client has the satisfaction of their choice in the context of what they require.

Vision makes the difference with the competition and define the relationship that they want to build up. Each and every one is conscious of the tasks and duties to accomplish during the day, that at the end of the day should be in line with the company’s vision, so each client knows what to aspect from the Delta Group. This vision is more than sales targets or other parts of the market it’s about you, acting in a way that allows people to know that they can rely on it to do the right thing.

Recent Developments

Promotions

Deutschcolor, has a unique standard that is at the basis of the daily tasks, it’s Vision. This Vision makes the unique profile of unification of Deutschcolor itself. This

Thanks to a wellstudied marketing and implementation strategy Deutschcolor, through the years has become a fully consolidated name in the market. Deutschcolor is present in indoor and outdoor marketing in every client who trades their products by raising an iron army for everyone competitor that wants to penetrate in to this market. A novelty brought by Deutschcolor as part of the marketing group is a tool of mobility training center which in quite modern conditions makes possible the development of training seminars wherever professionals and product’s users of Delta Group are. Brand Values Arriving in such a short time, in a single name, and so great as Deutschcolor as part of Delta Group, was not by chance, but as a result of a huge increase in the number of investments, import-export, the expansion of the customer portfolio, etc.

The experience throughout the years, the newest technology introduced, and the coherent designs, has made possible to Delta Group to fulfil any increased need of the industrial and consumers market.

Market GEKOS confirms its successful operation with cooperation with an exclusive contract for the Kosovo market with one of the biggest global companies for the production and sales of alcoholic beverages Diageo, which portfolio includes the most popular brands in the world: Johnny Walker, Smirnoff, J & B, which currently covers 60 % of the market, and according to the criteria of the manufacturer, GEKOS is one of the most successful local distribution companies. Achievements The sales and distribution strategy of the company is determined in two systems: 1. Main wholesale warehouses that are located in Prishtina with 1000m2 and Ferizaj with 3000m2. 2. Direct retail sale. In order to secure and maintain the presence of the portfolio in the market, Gekos with the current number of retail purchasers it operates in two segments such as Off Trade and On Trade with an advanced and contemporary system of online orders NAV VISION where at any moment the management has real information on the stock condition and the sales in the market which make Gekos very efficient and flexible. History GEKOS shpk is a private company established in 2001. It started its operation as an authorized importer and distributor for alcoholic beverages of the DIAGEO portfolio (Smirnoff, Johnnie Walker, J&B) in the market of Kosovo. Currently, â&#x20AC;&#x153;GEKOSâ&#x20AC;? is one of the biggest companies in distribution of alcoholic beverages in Kosovo. Based on the strategy for the development of the company, in accordance with the contemporary global standards, GEKOS manages to create the internal organizational structure of a high level in all the relevant segments with the necessary sectors for a relatively short period of time, such as: Sales, Finances, Analysis and Marketing. We have currently 10 employees in Diageoâ&#x20AC;&#x2122;s department, who are trained and specialized in sales and marketing, they are also prepared and flexible in implementing the development strategy which is determined by Diageo. 36

Products / Services Within the development strategy and the goals of the company we continue the rhythm of being the leader in the Kosovo Market, Gekos primarily aims to increase the continuous quality in conformity with the needs and the trends in the Kosovo market (the increase or expansion of the similar

portfolio as well as from other segments related to the current operation) for the sole purpose to achieve satisfaction with our final customers. Recent developments Taking into consideration the achievements we had year after year in the field of

distribution, in April 2016, Gekos shpk signed an exclusive agreement with the well-known brand BUDWEISER BUDVAR from the Czech Republic, by doing so, within a short period of time, it managed to be present in more than 60% of the market where it currently is present in all the top spots identified by our company and by the competition also. Promotions The continuous growth and the presence of brands is impacted by the engagement of the Gekos Marketing Sector in realizing the marketing strategy which is determined between Diageo and Gekos in the segments that are focal points of the company. In the Marketing department we have 10 part-time employees who are well prepared in implementation of marketing strategies which are determined in various stages.

Brand Values Taking into consideration that the Kosovo market needs high quality products and the lack of local products, our company has been focused in global brands which meet the demand and needs in our country, therefore the novelties that during all the time where of a high rank (Ciroc premium Vodka, Smirnoff Ice Double Black, Bulleit Bourbon Whiskey etc..) which proves that the aspiration of the company have been rising from year to year, and through our tireless work both in promotion a n d presentation of products we represent, we managed to reach our targets.

THINGS YOU DIDNâ&#x20AC;&#x2122;T KNOW ABOUT GEKOS â&#x20AC;˘

Gekos the beginning of its work started with only 5 employees and today under the umbrella of itself counts over 100 employees by not counting the cooperative units from outside the company ...

Market A registered and copyrighted product of Union Company, Ducato di Mantova is not the only product owned by this company. As one of the most reliable products in the Kosovo Market of its category, Ducato Di Mantova has actually the greatest market share. Starting from the filling and packaging of the rice to the different weights, Ducato di Mantova lately has invested in the line of filling and packaging of Pastas such as: Spaghetti, Macaroni and other high quality pastas. Its presence on the modern trade, traditional trade, HoReCa (Hotels, Restaurants, Bars) makes Ducato Di Mantova the best product regarding the quality-price relation.

represented in the most leaflets and activities implemented by the largest chain stores in Kosovo.

increase its market presence and build strong relationships with its customers and thus to increase its consumers trust.

History

Bow tie shaped: The bow tie shaped Farfale pasta is a pasta that is among the first decorative pastas made. Its traditional name means Butterflies, based on its look.

Introduced in year 2000, Ducato di Mantova has successfully increased its presence in the market year by year until now, becoming a love mark of the rice and pasta categories. As it was well planned, its developing strategy is specific and well defined, so outcome of 90% of the results was expected. One after another, today there are more than 20 products in the market, and the future is bright, Ducato di Mantova will continue introducing products that will become market leaders in their category.

Achievements

Products / Services

As of today, Ducato di Mantova is the most valuable know-how brand in Kosovo market so far. It has managed to implement many trading, marketing and sales activities and has been

With more than 20 products, Ducato di Mantova is present in almost every kitchen of the Kosovo families. Starting from rice to pastas, from farfale to parboiled king rice thai bonnet, Ducato is still investing to maximally

Penne Rigate: The Penne Rigate pasta is made into the shape of straight tubes with ridges, which are cut diagonally at both ends. Together with the Pennine Rigate they have formed the staple of the italian pasta diet. Gomiti: The Gomiti pasta has a great looking shape that has been designed for holding lots of sause. It has a geometrical rationale behind it, and the gomiti pasta is composed of a short tube with a 90Â° curve and ridges along its length. This alloes it to perfectly hold large amounts of sauces.

Spaghetti: The long, cylindrical, thin pasta made of semolina durum wheat is a perfected tradition of the Italian Cuisine. Its name means little strings, due to its appearance. Vermicelli Fine: The Vermicelli fine pasta is a similar to the Spaghetti in appearance, although it is thicker, and it has a pronounced wormlike curvature over the entire string. Pennine Rigate: The Pennine Rigate pasta is made into the shape of straight tubes with ridges, which are cut diagonally at both ends, just as the Penne Rigate is, but they are smaller in shape. Together with the Penne Rigate they have formed the staple of the italian pasta diet. Charlston: The Pennine Rigate pasta is made into the shape of straight tubes with ridges. Together with the Penne Rigate they have formed the staple of the italian pasta diet. Riso Fino SantÀndrea: The SantÀndrea Fino rice has medium size, elongated, white grains. They gave a high starch content and this makes them difficult to overcook and allows them to be used for the perfect creamy risotto. After boiling SantÀndrea has a medium consistency. King Rice Thai Bonnet: The King Rice Thai Bonnet comes from the green rice paddies in the Orient. It is a delicate rice that can become a fine side dish for any meal, it is prized for its

usability by those that practice their skills in the preparation of exotic dishes, while also remaining suitable for traditional recipes. Originario: The Originario rice has small, round and very white grains. When it is cooked it absorbs a large amount of water which allows it to become slightly sticky. This rice is ideal for soups, souffles, rice puddings and desserts. Parboiled King Rice Thai Bonnet: The Parboiled Thai Bonnet King Rice comes from the green rice paddies in the orient. It is a delicate rice that can become a fine side dish for any meal. It is prized for its usability by those that practice their skills in the preparation of exotic dishes. Recent Developments Ducato di Mantova is continuously working on improving its image rapidly, increasing it to the highest level by investing on various marketing activities, investing on different sales and marketing campaigns. On its first Pasta campaign, Ducato di Mantova has used some of the most loved faces at that time by implementing a TV Ad that was considered a great success on the terns of PR and Image campaign. Promotions Ducato is continuously increasing its marketing and sales activities through

investing in trade activities, marketing activities and more. Its latest activities on product promotions through implementing quiz games on Facebook and different communication channels. La pasta Ducato di Mantova One of the most attractive video ad of its category, a combination between Italian language and Albanian accent, played by Vedat Bajrami and Yllka Gashi who are actually some of the most attractive actors in Kosovo. TV Ad played by Linda, one of the most famous kitchen chefs. Her presence on this ad has helped Ducato di Mantova to increase PR and build relationship with the desired target group. Brand Values This is the brand that pulls along its track any other brand company will launch, and that’s why it was worth investing in it.

THINGS YOU DIDN’T KNOW ABOUT DUCATO DI MANTOVA • •

Ducato Di Mantova has the largest market share of the rice in Kosovo. Brand and its products are registered and copyrighted internationally and owned by UNION Company.

Market With the long experience, history, and tradition that were carved throughout the decades it is not hard for Emona to penetrate in Kosovan market. It’s duty of the company’s agents and EX Van sellers, beside the chain of super/hyper markets, also to visit and supply articles that the company distributes in every small shop all around Kosovo. The overall market is divided in the regions and every sales agent has its own region. According to the needs and requirements, sales agents generate orders and get the goods to the clients within a few hours. Efficiency in “Emona” is in the highest possible level. Achievements At the beginning, Emona had only six employees while now the company has around 620 employees of various profiles and qualifications. All of them perform their

duties with dedication and hard work. The company owns the main warehouse with a space of 4,000m2 and beside the distribution it parallely develops and invests in traditional and modern retail chain business. The market as a whole is covered via the sales agents and EX Van sellers. Based on the business plan, the company creates new selling units, respectively retail chain branded “Emona City”. For only three years, the company has inaugurated fourteen selling points, each of them with an area from 600m2 to 10000m2. Also, the company has its own car fleet with modern vehicles for the transportation and distribution of goods. Lately, the Emona has managed to add more international partners from all around the region, Europe and the world to represent them in Kosovo. New partners come from countries like Belgium, Czech Republic, Germany, Hungary, Italy, Poland, Bulgaria, Slovenia, Croatia, Bosnia and Herzegovina, Turkey, Macedonia, Albania,

Sri Lanka, Morocco, China, Argentina etc. The business partnership with Sri Lanka is one of the most perfect relationships with more than 30 years of loyal, sincere, and correct relationship. History EMONA is a limited liability company that deals with wholesale and retail trade. The company origin dates from 1976. This makes Emona one of the first private enterprises established in Kosovo. The company is founded by Mr. Myrtez Mikullovci who paved the way for the future company development. Since 1989 the company operates with the brand Emona. Always keeping, developing, and cultivating the tea drinking tradition in the Kosovan territory, Emona imported the considerable amount of tea from Sri Lanka with the purpose of fulfilling the taste and the needs of the highly respected customers of the company.

Beside the classic packed tea (riinfuz) that is the leader product of Emona, there are a lot of types of filter tea well known for their quality and flavor. Both product groups together brought to the company recognition, prizes, and medals from various international product quality valuations.

THINGS YOU DIDN’T KNOW ABOUT EMONA BRAND •

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Products / Services The aim and the mission of managing staff of Emona are to fulfill the client’s needs according to the highest European standards. The company continuously tries to direct those needs and requirements toward improvement of the product quality and not necessarily to make a pressure also on price increase. The main group of products that “Emona” operates is the food products. Beside this group of products there are hygienic, cosmetic products and clothes as well. From the food products it’s worth mentioning: packaged and filter tea Emona Brand, Reggia, Bravo cooking crèmes, Scarlino, Karmela, Nuts, Waltz, Kondisa, Milkos, Medo Flor, Perla di Montara –rice, etc. While from the group of hygienic products there are: Moltex, Gong, Biljana, Else, Ohis, etc. Beside distribution of a huge number of internationally recognized brands in its selling points all around Kosovo, Emona also owns its retail chain where is selling the products that “Emona” is distributing but also products of other distributers. Emona has expanded its markets network mainly in the north and central part of Kosovo. “Emona City” markets are located in Mitrovica, Vushtrria, Skënderaj, Gjakova, Prizren and Prishtina. Currently, there are fourteen markets as a part of network that offers the best products to the customers, whereas this number is expected to increase in the following years. Recent Developments Emona continuously intends to expand its business and among the latest development can be mentioned the new contracts for the representation of international companies in the Kosovan market. Preparations for opening of new retail selling points within brand name “Emona City” unit are also part of the company plans. There

•

Established in 1976, Emona is one of the first private enterprises in Kosovo’s history. Classic tea imported from Sri Lanka is the first business operated by Emona. Beside tea distribution and other food, hygienic, and cosmetic products, Emona owns its retail chain branded “Emona City” that are located in the central and north part of Kosovo.

Promotions

is in place a concrete project for the new distribution and logistics center building. The plans and goals of the company are to open similar markets and retail stores also in other towns of Kosovo, like in: Ferizaj, Gjilan, Lipjan, Podujevë, Pejë etc. The company continuously has contributed in staff training among all the levels of the management with the intentions of offering the highest level of customer services throughout all branches.

The easiest and the fastest way of expanding and selling different products, especially new products, is the promotion. Emona for its consumers very often organizes promotions. These promotions are organized in Emona markets and other partners’ markets with the main goal of completing and enriching the offer to customers. For the new articles the company usually organizes sampling occasions where are invited the partners, respectively the potential buyers and evaluate the products. If a product gets a positive remark from the most, then the distribution and expanding on the other retail chains of market begins. Emona for different kinds of holidays organizes various campaigns for its clients. Various offers are made to fulfill consumers’ sampling during special occasions throughout the year. Emona also continuously contributes to community with various humanitarian help and support. Brand Values The long experience in the Kosovan market and the good will that has been embedded during over forty years operating in the market, makes Emona one of the most trusted names in the distribution not of only tea products, but also of food, cosmetic, hygienic, and other products. Special value of Emona brand contains the tea packaged with the picture of the nightingale bird, a brand that is trademarked by Emona in the Republic of Kosovo since March 2014. Emona also continues to be one of leading companies when it comes to tea import, owning a considerable amount of the market share. 41

Market Eurosig J.S.C. as a consolidated company in the market of insurance is spread in the all territory of the Republic of Kosovo, with 7 branches and over 62 representative offices. The widening of the sales network, its position in the insurance market with a constant and relatively fast increase was a result of a continuous work and its qualified staff. Achievements Eurosig J.S.C. is now the leader company in the market, with the highest productivity of increase in the market of insurance in Kosovo and Albania. Eurosig is the first Insurance Company which has implemented the application for selling online product for Travel Health Insurance. Through this application our customers can watch whether the claims are reimbursed and also can be informed with our products and services for 24 hours. This application can be downloaded on IOS and Android. History Eurosig J.S.C. established as Insurance Company with activity No-Life from the

year 2000, initially the company was named Dardania and starting from December 2015 was launched in the marked with the name Eurosig J.S.C., entirely possessing Albanian capital and Albanian shareholders. The activities of the company are regulated based on laws into force in Kosovo and other normative acts flowing by their implementation, and also it is supervised by the Central Bank of Kosovo, respectively the Department for Supervision of Insurances. Eurosig offers appropriate solutions for insurance that are being developed in a changing world and for this purpose has at its disposal capable, professional, dynamic and competent staff. We are aware of your needs, know which is the best product in favor for You, and as a result you will be provided with the best advises and best possibilities. Products / Services Eurosig J.S.C, offers a variety of high quality insurance services in non – life segment. Besides obligatory insurance products, also offers a range of voluntary insurance products, as following: • Personal Accident Insurance • Family Health Insurance • Group Health Insurance • Travel Health Insurance

• • • • • • •

Property Insurance (Fire and other perils ) Bid bond Insurance Performance/Pre-finance/ Retention Bond Insurance Public and Product Liability Insurance Professional Liability Insurance Bankers Blanket Bond and ECC Insurance Comprehensive Motor Insurance (Casco)

Obligatory Insurance Products: • Compulsory Motor Third part Liability (CMTPL) • Motor TPL Kosovo Plus • Border Insurance Recent developments Eurosig J.S.C. offers the possibility of choosing packages of products which were previously mentioned (Health and Personal Accident Insurance, Property and Liability Insurance etc.) Eurosig J.S.C. believes in applying its knowledge in understanding the Clients’ needs and desire and exceeding their expectations. The company will deliver value added services through continuous improvements and by applying new technologies in a manner that demonstrates

flexibility and provides quality and access to its products and services. We believe that customer service is not a department, it’s an attitude. Our conduct should always reflect sound, ethical business practices and you can expect fairness and truthfulness in all our business dealings. Promotions Eurosig J.S.C. is always ready to provide financial assistance, for families in need. The latest initiative was the contribution given in terms of food distribution for some poor families in all municipalities of Kosovo. Moreover, Eurosig J.S.C. for the end of each year, through purchase postcards trying to help SOS Children’s Villages - Kosovo. Brand Values Eurosig, always with a distinct profile, provides services according to European Standards, consolidating its position and guaranteeing name and reputation amongst regional, European partners and beyond. We will continue to work to strengthen its identity, always providing correct services, to establish a better consolidated image in the market of insurance, on the basis of a sustainable business and oriented towards clients requirements. Eurosig J.S.C. in the market of insurance, with a qualified and extensively experienced staff, will continue to provide a full warranty over any kind of risk. We are always engaged to make Eurosig as more attractive as possible in the market of insurance, through increase in quality and guaranteeing a fast, efficient and professional service towards clients, offering competitive prices in its spread network in country. Evaluating the professional capacities of employees as an advantage to build

competitive paths, supporting income and financial sources this company has, with the maximal determination of every individual, of the soul of innovation and

its perfection, through new investments we aim the modernization of the whole activity of the company and upgrading its information system according to modern standards, creating the necessary facilities of communication with our clients in order we are there on time and in the quickest way possible. Our services will exceed requirements from clients. This will be achieved through strategic planning, aiming sustainable growth of the company, flexile structures, increase in public image, being as close as possible to people in difficult situations for their maximum reimbursement of damages of those affected.

THINGS YOU DIDN’T KNOW ABOUT EUROSIG • • • •

100 000 customers satisfied with the service provided. 180 employees and agents at your service throughout Kosovo. 70 sales points throughout Kosovo. 16 years of experience in insurance.

Market

Achievements

a member with selling authority for regular air travel companies. FIB LA is licensed by the MTI from .

FIB LA is one of the best known names FIB LA Travel Agency in Pristina is the in the industry of tourism in Kosovo. The first company that has operated charter company amidst many miscellaneous flights in the country since . The first History services organizes travel packages to charter flight was offered once a week to the Turkish Riviera, Albania, Montenegro, Antalya and three times a week to Istanbul, FIB LA Travel Agency started operating in . Croatia, Macedonia, Greece, Egypt, Tunisia, in collaboration with Atlas et, later to Kosovo market in Bulgaria, Bosnia and Herzegovina, to the become a regular destination and rival to 6,000 tourists on companies yearly basis in toTurkish During thesein fourteen Market It’s established in Antalya , while years of services famous countries in Europe, Central and Turkish national for years began touristic services in BalkansFIBULA from Far East Asia, Maldives, Thailand etc.Rivieracome. in Istanbul, Antalya, Bodrum, toward clients, has raised and , gradually expanding its branches in Kusadasi, and Marmaris. Also there were expanded its services also in ticketing Fibula Travel Agency is one of the best Travel Agency FIB LA together with around Throughout all these years, Travel Agency the neighboring countries where Sarajevo centre in in Balkans, with Skopje loyal agents with collaborates LA in tourist Pristina inhas added destinations charter was the first aroundFIB 10,000 various where 2010 was registered as IATA-BSP, known names in tourism industry in whom Kosova manages to accommodate flights to Antalya, eventually reaching up to and Bucharest being the offices following a member . with selling authority for 30 and the region, withregularly, a tradition of offering around the world during the whole year. After that the around , tourists yearly in Turkish five times per week during every summer one year later, in Also there in regular expanding hit agrebair and travel Belgradecompanies. in high-quality travel Riviera arrangements. wide Bodrum, in Istanbul, AAntalya, season. were around 10,000 tourist of experience FIB LA Travel Kusadasi, and and Marmaris. FIB LA organized charter flights around the world. In years FIBULA is licensed by the MTI from 2006. array of services, programs products variousIn destinations Agency became one of the biggest agencies once a week to Tunisia. during the whole year. can satisfy all demands of individual, groups in the region. Also around , tourists in various During these fourteen years of services destinations around the world History and corporate clients from Kosova and theduring the toward clients, FIB LA has raised and the company operates whole year. expanded its services also in ticketing Currently Achievements world. where in was registered at IATA-BSP, successfully with its FIB LA offices in Antalya, Sarajevo, Pristina, Skopje,started operating in FIBULA Travel Agency From its very beginnings, Fibula has been Bucharest, Cluj, Iasi and Belgrade.

the driving force of development and the creator of a variety of travel arrangements in line with global trends. As the leading agency, Fibula has a clear strategic goal – to position Kosova and the region as a popular destination and to uncover all its charm both to domestic and foreign guests on a global scale, and organizing travel packages, tours, business trips, groups, and a wide range of services to all the world destinations. Travel agency FIBULA together with around 200 loyal agents with whom co-operates regularly, manages to accommodate around

FIBULA travel agency in Prishtina is the first Kosovo market in 2001. company that has operated with charter Products It’s established in Antalya in 1995, while flights in the country since 2001. The first began touristic operations in Balkans from FIB LA offers a wide range of arrangements charter flight was offered once a week 1999. Gradually expanding its branches in for to individual or group trips, depending on the season the tourist destinations Antalya and three times a week to Istanbul, theandneighboring countries where Sarajevo in collaboration with Atlas Jet, laterrequired. to was the first centre in Balkans, with Skopje become a regular destination and rival and Bucharest the offices following Theto main destination for summerbeing vacations Turkish Riviera.inEvery Turkish national companies for yearsstilltoremains onetheyear later, 2000. After that the summer season FIB LA organizes come. Throughout all these years, travel Zagreb and Belgrade in 2001. packages expanding for most of thehit resorts in cities like Antalya, Belek, Kemer, Alanya, Lara, agency FIBULA in Prishtina has added In years of experience FIBULA travel agency Side, Finike, Bodrum. The packages include flight to Antalya, reaching up to five times became one of the biggest agencies in the various alternatives in arrangements, per week during summer. region. charter flights, the best all-inclusive and most luxurious hotels in these cities. company In 2004 FIBULA organized charter flights Currently the operates Beside Turkey, and other nearby countries once a week to Tunisia. successfully with its FIBULA offices in such as Greece, Italy, Bulgaria, Egypt and Tunis, as new destinations in the selling program have been included countries of South Latin America. acation packages are arranged for Argentinean beaches, Brazil, and ruguay. Also the exotic Thailand, Maldives and Dominican Republic. Part of its programs, FIB LA offers also different winter packages including the main centers in the Balkans such as Bansko, Borovetc, Pamporovo in Bulgaria and Popova Sapka, Mavrovo in Macedonia. There are also special offers for holidays where every end of the year, FIB LA offers packages for Christmas and

SUPERBRANDS

Antalya, Sarajevo, Prishtina, Skopje, Bucharest, Cluj, Iasi and Belgrade. Products / Services FIBULA offers a wide range of services for individual or groups, tours, a variety of excursions, business trips, meetings, incentives, convections, events etc. depending on the season and the tourist destinations required. The main destination for summer vacations still remains the Turkish Riviera. The packages include various alternatives in a r ra n g e m e n t s , charter flights, the best allinclusive and most luxurious hotels in the region. Beside summer offers to Turkey, and other nearby countries such as Greece, Italy, Bulgaria, Egypt and Tunis, as new destinations in the selling program have been included countries of South Latin America. Vacation packages are arranged for Argentinean beaches, Brazil, and Uruguay. Also the exotic Thailand, Maldives and Dominican Republic. Beside summer vacations, FIBULA offers also different winter packages including the key centers in the Balkans such as Bansko in Bulgaria and Popova Shapka in Macedonia. There are also special offers for New Year holidays where every end of the year, FIBULA offers packages for holidays in the most romantic cities in Europe like Paris, Prague, Rome, Venice, Amsterdam etc. Such group packages are also arranged for the luxurious cities of East as Istanbul and Dubai. In the end of 2016 our Dubai packages have been one of the bestseller programs offering a very high quality

services with the very competitive price. Travel agency FIBULA organizes also incoming tours around Kosovo. These tours are arranged by the requirements offering the most interesting and important places in Kosovo. Recent Developments With the mission to get even more sophisticated and transparent toward their clients, in 2009 FIBULA made available online system of reservations, a system mainly serving for all promotions and programs and also the summer packages to Turkey. Our people make the difference Fibula skilled and expert staff brings together experience and modern technologies, driven by a constant aspiration towards different and better business operation. Our satisfied clients are the best acknowledgement of their work, and caring for the clients is more than just a job. Fibula Travel is the leading regional company specialized in developing, organizing and selling travel services based on its own international sales network and the network of partners Promotions Every year FIBULA Travel Agency organizes various events and dinners for seasonal openings, for friends and collaborators. Among many promotions on local televisions and newspapers, daily and weekly, the company takes part in different competing and entertainment TV shows. The company also sponsors many activities such as Spring Ball in RTV21,

Final Four Basketball, Fam Trip with collaborators, etc. Promotion of services are also available via marketing campaigns in national broadcast televisions such as RTK, TV21, KTV, and Klan Kosova. The company is regular also in social networks and with its professional team manages company’s website that is one of the most visited in the region. In their webpage there are published continuously promotional programs, student trips, shopping tours, ceremonies, etc. FIBULA also donates and attend in many humanitarian events. Every year Travel Agency FIBULA attends in promoting touristic products at the best known fairs like: WTM in London, ITB Berlin, EMITT in Istanbul, Tourism Fair in Tirana, etc. Brand Values Leading with the experience and the tradition, the aim of the company has always been to fulfill the requirements of the clients with the services of the highest quality. This is the reason why FIBULA is number 1 agency in the country, and gaining the trust of the majority of costumers. In 2014/2015 the company was also decorated as Kosovo’s SUPERBRAND based on the customers’ choice.

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FIBULA is the first agency operating a charter flight to Turkey. FIBULA has got 4 IATA certified and 6 Amadeus training certified employees. FIBULA is the first Traveling Agency in Kosovo that was awarded Superbrand of Kosovo by customers choice for: 2014/2015 and 2016.

Markets

History

IPKO serves more than 1 million Kosovars, each month. In mobile segment, IPKO is headed towards 40 percent market share, and has become the market leader in mobile broadband services, namely 3G and 4G technologies, with 65 percent market share. In broadband internet and digital TV segment, IPKO is the dominant player with almost 50% market share.

IPKO is recognized as one of the fastest growing telecommunications companies in Europe. Established in 1999, IPKO has grown from being the first Kosovo-wide Internet provider to becoming a modern enterprise offering full range of integrated services as well as content, in mobile communications, fixed telephony, digital cable TV and Internet services. Today, IPKO is the first and the most dominant mobile operator which offers fastspeed mobile internet â&#x20AC;&#x201C; 3G and 4G networks in Kosovo. Companyâ&#x20AC;&#x2122;s Chief Executive Officer is Robert Erzin.

Achievements IPKO won BestBuy Award for 2015 / 2016 in all service and product categories, Superbrands Award 2011 / 2012 and also FIDES Award of Philanthropy on a national level (2011 & 2013). 46

Products / Services IPKO mobile telephony IPKO mobile telephony aims to give personal

freedom of communication to every user, by being in continuous contact with oneanother, anywhere and anytime. Digital cable TV IPKO digital platform is a combination of the best television channels offered in the kosovar market including all channels of DigitAlb and SuperSport platform, informative channels, movies, news, local and regional channels, and well known international channels. Digital Cable Television offered by IPKO remains the most attractive offer in the market, as far as the picture, sound, channels, exclusive content, and quality of signal are concerned, as well as continuous innovations brought for the viewers (dozens of HD channels, VOD, PPV, CatchupTV, TVim and more).

a modern country, where the high rate of penetration and use of internet remains a strong social indicator. Recent Developments IPKO has recently introduced to its clients 4G service, becoming the pioneer of this service in Kosovo. IPKO was also the first company in Kosovo to offer VOD “Video On Demand” service. Their clients are able to watch most recent movies by just pressing a button in remote control. Promotions IPKO is among few companies in Kosovo that use all variety of promotion channels. They are present in billboards, leaflets, TV spots and direct marketing. Combining unique experience in a dynamic and emerging market with dedication to provide cutting edge technology to Kosovars, IPKO has established firmly itself as a fundamental pillar of the new economy in Kosovo. Brand Values Internet IPKO is the first internet provider in the country, and is known as a leader of informative technology and internet in Kosova. The company today offers the fastest broadband internet in the market, by giving its consumer quality access and internet speed since 1999, as a result of offering backbone network for the first time in Kosova. The internet service now is offered in all cities and towns of

Republic of Kosova, where IPKO Company has built over 350,000 ports, which enable connection of that many Kosovar families to internet service, fix telephony and digital television. With this wide spreading with all modern telecommunication services, IPKO Company positions the state of Kosova as

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Integrity Creativity Responsibility Cooperation Engagement Trust Customer centricity

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IPKO was the first internet connection (www.cnn.com) from Kosova through Internet Project Kosova. IPKO was the first company to enable Kosovars to make online payments. IPKO launched mobile telephony with a concert of worldwide known rapper 50 Cent.

Market MDP is a leading company for production of the tissue paper products and flexible packaging. Since the establishment its goal was to produce premium and value for money products. MDP with its large variety of products is present on home and “away-from-home” markets. The returning customers are a barometer of its success. MDP is present in the Kosovo and regional market. Continuously it has undergone modernization and standard process in order to comply with European Union market export criteria. The company has since set up an excellent distribution network making MDP’s products easily available across the country and the region Sustainability is a core value at MDP, making better choices for the environment and society can many times mean making better choices for their business Achievements Widely recognized as Kosovo’s leading tissue paper producer, MDP has a dominant market share in tissue sales in the country. MDP’s current position in the market shows that behind all the success has been a lot of hard work to achieve costumer’s satisfaction and brand awareness A milestone in MDP’s development was the certification of the company with ISO 9001:2008 standards certificate, which demonstrates MDP’s devotion to achieve a well-structured and organized working environment. All this has been translated into an increase of the value of the company

and made possible partnership with best known companies in the region. During the years, MDP is dedicated in supporting a lot of social and sporting activities with local character, since 2012 MDP is sponsor of Skivjan football club History MDP known as MEDRUPLAST has been established on the early 90s as a small family business. Its name derives from the base materials

used to produce its products: metal, wood and plastic. It all started as business idea from Mr. Ismail Jakupaj, who has a background on the technology and materials. Using his professional background and combining it with entrepreneurship capabilities he established MDP. It all

initially started in an old garage, producing napkins and toothpicks, employing only the close family members. Since its establishment MDP has faced many challenges and even started from scratch two times during its history. Today MDP operates with strong capabilities in development, production, and sales. Enjoying high credit in production scale, product quality, market share, and economic returns, it is the enterprise in the trade that carries the greatest product varieties and boasts the biggest production volume in Kosova. It focuses on adding value to the brand name through development on production process and product quality. By doing so MDP is able to thrive in the marketplace and keep its competitive edge growing. Products / Services MDP’s divers array of products include Napkins on various sizes, folding and on multiple ply’s, Toilet paper, embossed patterns and decorative printed, Kitchen towel, Paper Handkerchiefs, embossed patterns and scented (mint, strawberry, lilac etc). The company also offers wide range of “away-from-home” products for industrial and commerce use, as jumbo roll tissue, Multi-fold hand towel, Interfold hand towel, Printed Serviettes, LogoPrinted Napkin Over the years, MDP’s designs have evolved to using bolder graphics and colours. Its vibrant and bold signature motif symbolises pleasantness, beauty, softness. Recent developments MDP Constantly makes investments that allow necessary modernization of the production line, improvement of the quality and quantity of its end products, Increase the opportunities for new jobs, Offer cheaper and more practical distribution and solutions, Offer more competitive prices and greater variety of products, Increase export possibilities, In the 2014 MDP has broadened its production capabilities by investing in state of the art technology for production

of flexible packaging materials. Until now many producers in Kosovo, in order to finalize their end products, they heavily relied on importing the required supplementary packaging products needed for packing of their own product. Almost every second product made in Kosovo has a supplementary packaging.

No doubt, by importing supplementary packing products, producers are forced to pay additional cost for their final end products. Therefore the relevance of our business activity is the elimination of these additional costs.

THINGS YOU DIDN’T KNOW ABOUT

Numerous promotion strategies are used by MDP to promote products. Use point of sale promotion, social media, branded promotional gifts, product giveaway for home users. For industrial/wholesale users we use direct point to point sales and incentive programs to attract and retain customers.

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MDP is the oldest registered company for the production of hygiene paper based products in Kosovo Medruplast name derives from the base material used to produce its products metal wood palstic (Metal Dru Plastikë) MDP’s some of the production is still done in Skivjan, where it all started MDP is a proud sponsor of Skivjan Football team

Promotions

Brand Values The brand value relies in long term family tradition, professional experience, product value, long term customer relationship, continues investment in technology, training and competency of our staff. MDP has always developed high quality products that aim to provide the best value for families due to its key attributes: softness, strength and length 49

Market In the market of the Republic of Kosovo, Missini pastry has its main seat in Mitrovica and performs its business activity in the Production Factory. In the factory is located the administration, but also from there the entire business activity is managed, such as production, distribution, sales, plans for the future, etc. In total, Missini has opened 8 pastries in the country and it operates in three forms 1. Small “Take Away” shops with around 50 square meters and it operates as shop market where the products are taken away, but also where the clients can place their orders on the occasion of their celebrations. In this form we are located at three places, one at Adem Jashari square in Mitrovica; and two in Prishtina, namely at Qafa, UÇK street, and near Sante at Bill Clinton Boulevard. 2. Family pastry with an average of 400 square meters In this form of pastry we operate in 5 locations – three in Mitrovica, namely: location 1 at Adem Jashari square in the center; location 2 in Emona City Center; location 3 in Emona City FusheIber. In Prizren we are located in Bazhdarhane neighbourhood on Adem Jashari Street. In Skenderaj we are located in the main square of the city in Emona City. 3. The third form is the supply with products at some locations that the management has identified as serious and where it is in the interest of Missini to have its products. Achievements In the country Missini is considered as the most attractive innovation in the field of sweet food production since until now this industry was identified as secondary field and very traditional one. To change the mentality is a very long process, with a minimum period of 5 years. Even though it has existed since 2006, Missini has succeeded in doing this within two years from 2014 until 2016. This success is because of the innovations that it brought in our market during this period of time were successful and necessary, such as Italian, Austrian, Greek and Turkish sweets, Turkish baklava, etc. Turkish baklava used to be consumed only during festivities, but for the last two years it is being consumed by our citizens every 50

day, and Prizren bears testimony to this fact because this since has been identified for a long time as the city for the production of pastries. Sales in our shops prove such a thing. In Kosovo Missini employs 75 regular employees, but the number of part-time employees during the period MarchOctober is up to 120.

History On 26.04.2006, in the property of current owner Fatmir Misini was opened the main pastry of Missini in Mitrovica. It initially started as a small family business with 76 square meters and as a small pastry shop with 7 tables, 28 chairs and 9 employees. From 9 employees, 7 have worked in the

complete system of distribution. Some of the products are not part of the pastry or part of the shop, for example chocolate, cakes by orders and baklava sold in bulk, are not offered in the pastry. Missini Sweets offers products as part of the pastry, fast food, and meets other demands of the clients depending on the assortment of our products. The citizens of some cities of the neighbouring country of Montenegro, such as Beran and Novi Pazar, are also clients of the Missini Sweets. Recent Developments

pastry shop and 2 in the production sector in the kitchen. The fact that the business was running well made the expansion and the rise in capacity inevitable. Hence, one year later the shop was expanded to 435 square meters with 284 tables and 336 chairs, in the same property of Misini family. Until 2013 this was the only pastry of Misini but on 20.10.2013 the second pastry was opened in Emona City in Mitrovica. On 10.04.2014 was opened the take away shop which is annexed to the main pastry in Mitrovica. On 02.06.2014 was opened the shop at Qafa, on UÇK Street in Prishtina, and then on 01.12.2014 was opened the pastry in Emona City in Mitrovica - FusheIber. On 04.05.2015 was opened the shop near Sante at Bill Clinton Boulevard in Prishtina and then on 18.04.2016 was opened the shop in the central square of Skenderaj in the facilities of Emona City, and finally on 06.05.2016 the pastry in the city of Prizren

THINGS YOU DIDN’T KNOW ABOUT MISSINI •

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Missini Sweets in the years 20152016 has fulfilled all the criteria laid down and is also equipped with certificates that are internationally recognized for superiority and professional preparation as: H.A.C.C.P., ISO 22000 – 2005, ISO 9001-2008. For 10 Years, at Missini Sweets each stage of production processes are controlled by its owners, and we consider that one of the elements of our success is this feature, because controlling the products by its owners provides greater assurance to our loyal clientele. Each product is produced with a special care, and are finalized in a process controlled very well by the responsible supervisor of manufacturing sector, where all products are halal.

was opened. It should be mentioned that Misini started with weak means of production and at the beginning it was very difficult and has faced many challenges. But, but today we have the most sophisticated production machinery and apparatus with the globally renowned brands. Products / Services The main goal of the Missini Sweets Factory is in the near future to complete the wide range of sweet products, pastries, all these broken down in various categories. Currently the Factory has completed and offers the following categories of products: 1. Family cake 2. Festive cake – Wedding cake 3. Turkish baklava – 20 types 4. Mono-portion cake – 50 types 5. Sweet biscuits – 15 types 6. Salty biscuits – 10 types 7. Macaroons 8. Handicraft Chocolate – 20 types 9. Croissants – 3 types The above mentioned products are distributed from the factory to our locations and to the contracting buyers with a pretty

After the end of summer season, the special focus of Missing is the preparation and planning for the upcoming year 2017. In March of 2017, it plans to open the largest pastry in the country in Prishtina, since it has only two locations in this city. Until 2020 the Missini shop plans to expand throughout the territory of Kosovo by opening pastries in other urban centers. Promotions The marketing department of Missini Sweets is quite developed. The launching of information and product innovations of Missini Company is mainly done through social networks, television advertisements, and tasting of the products in its locations. Brand Values In Kosovo market Missini Sweets has brought products that have never been introduced before in our country. The undisputed value that we consider is the provision of sweet products, which in the past were made by so much passion in the homes of Kosovars, and now these sweet homemade products are brought to every city. Missini Brand has carefully been committed to creating its identity, starting from the designing of unique logo, font of letters, accompanying advertising material, all the way to the smallest details of outward appearance.

Market The history and the experience were basic attributes which have made Nuka Home Collection to be among the most trusted brands in textile processing and marketing in Kosovo market. With an area covering over 2500 meters within a warm and modern environment, there is a great collection of different items fulfilling the needs and requirements of thousands of its customers. Achievements The professional staff and innovative technology contributed Nuka Home Collection to be an absolute and undisputed leader in the field of textile thus being equal to the most developed places which deal with the same industry. Apart from domestic products, during 2015 Nuka Home Collection launched a special line based on high standards, for restaurant and hotels called â&#x20AC;&#x153;Hotel Line

Collectionâ&#x20AC;?. Successful experiences have helped Nuka Home Collection to be the first choice for prestigious clients when selecting within the country and overseas. Also, reliability which was built over the years along with the represented brands, has helped the company to expand in the range of representation of the most prestigious brands. History Nuka was established in 1952 in Mitrovica, Kosovo, as a small shop that only sold quilts. This establishment originated in the tradition that was followed for generations, a tradition that became an ideal and which, as a result of it, made Nuka Home Collection grow rapidly over the years. In 1972 it was a year that was crowned with 20 years of success for manufacturing high quality quilts. In 1996 Nuka Home Collection opened a new center with 600 m2 thus becoming one of the largest stores in Mitrovica at the time. The center did not offer only the

products that were manufactured by the company but it also included a showroom for curtains and carpets. Since 2010 Nuka Home Collection also operates not only in Mitrovica but also in Prishtina, with a facility covering 2000 m2, being built exclusively to present all wide range of products. One of the features of this centre is the so-called Architectâ&#x20AC;&#x2122;s Corner, which was designed for the needs of architects in designing and introducing their creative interior ideas. Products / Services No doubts that the success over the years made them proud and at the same time, more demanding for new innovations which would realize all the requirements deriving from customers, towards whom this company has always remained loyal. Among main products of Nuka Home Collection are quilts, pillows, bedsheets, bed-covers, curtains, carpets and different home decorative accessories.

Recent developments Encouraged by the success and high achievements, Nuka Home Collection is working on two term plans. In the short term plan new stores dedicated to household products throughout the cities of Kosovo are to be opened, while in the medium-term and long-term plan expansion of existing facility, giving even more warmth to the showrooms presentation is being prepared. Presence in the international market was, is and will remain the goal which occupies an important place in the mission of the company. Promotions Nuka Home Collection has consistently been supportive of activities with educational and festive character. Participation in the recreational and festive activities served the company as experience on creating a unique image, which made the company to be distinguished from other members of the same market, while the participation of Nuka Home Collection in educational activities has always served as an investment on the new generations through which company strongly intends to create a sustainable credibility which will be followed from one generation to another. Organizing the award winning games and discounts during the different periods of time, supporting them with pleasant surprises for customers, are also one of the ways of promotion that Nuka Home Collection uses in function to promote the brand.

THINGS YOU DIDN’T KNOW ABOUT Brand values

NUKA

As a result of being in the market for over 60 years, the quality of products and loyalty of customers are just parts of a bigger picture which show the Nuka Home Collection brand. These virtues have been and will always remain in the roots of this company. The quality ensured by Nuka Home Collection has made it possible for the company to grow into a brand and be known and trusted by the majority in the country and overseas.

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Family owned its business since 1948 in Mitrovica, Kosovo. Clod was the first product that was manufactured and marked the beginning of this company During the miners’ strike in 1981 Nuka offered 200 quilts for the miners who were inside the mining caverns.

Market Pi Communications is a agency whose staff is well experienced in devising different Marketing Strategies for International and Local Clients. Our staff helps companies to refine and communicate their message, better reaching the target market for their products and services Pi Communications is a forward thinking/ fully integrated agency that builds strong relationship between our clients and the customer. We pay attention, feel, examine, advise and implement like no one else. Our method ensures that we deliver your innovative work precisely, professionally, and with the highest degree of client service. The company operates in Kosovo market whereas we have offered our services to some of our clients in the Balkans, Europe, Asia and North America. Achievements Pi Communications has accomplished successful relationship, with reputable clients operating in different fields such as commercial clients, public institutions, NGO’s. For some of our clients we have devised strategies and implemented projects which dealt with PR, event organizing, brand and

corporate identity, integrated marketing campaigns, promotion and media buying, planning and analysis covering all aspects of our client’s marketing needs. History Although Pi Communications has been established in 2010 the agency’s staff is well experienced in the field of Marketing, they have been working for over a decade for some of the most reputable agencies in Kosovo and worldwide. Products / Services Pi Communications is a full service agency. We specialize in PR, brand and corporate identity, integrated marketing campaigns, event management, promotion and media buying, planning and analysis. We offer full-service pragmatic capabilities from developing strategic plans, idea development, to execution. Our know-how allows ideas and brand messages to exist in the real world with the same excitement and openness as you see in your mind’s eye. Pi Communications has brought together the strategic, creative and technological expertise to achieve the communication excellence on a national scale. By offering strength and depth in disciplines such as

communication strategy, brand building, systems integration, advertising, media and direct marketing, Pi Communications provides the combined services to ensure client’s communications are effective in all media and across all markets. Essential to this goal is the Pi Communications multi – disciplined team that is oriented towards the client. Recent Developments Nowadays relations require a more thoughtful approach to marketing. Openminded brands create relations with the diverse lifestyle and beliefs, values of people. It’s about identifying the true essence of a company, bring it to light via marketing tools and convey powerful massages that speak to the value of its products and services. We feel it’s all about being related. Our agency covers the full range of advertising and marketing with an emphasis on creating enduring brands that exist and bloom - everlasting. We offer full-service pragmatic capabilities from developing strategic plans to idea development and execution. Our know-how allows ideas and brand messages to exist in the real world with the same excitement and openness as you see in your mind’s eye.

Promotions Pi Communications is governed by a structure operating at the three levels: advisory, strategic and day-today management, and project-level implementation. The highest governing structure is the Advisory Board, which is in charge of developing the strategic, long-term direction of company business portfolio and development. The second level is that of top management, in charge of leading management of all the components in the functioning of the company, jointly with heads of departments. Lastly, the project-level implementation is conducted on daily basis at the level of departments.

EVENT ORGANIZING

DIGITAL

CREATIVE

& PROMOTIONS

MARKETING

SOLUTION

PUBLIC

RESEARCH

MEDIA BUYING

INTEGRATED MARKETING

RELATIONS

& DEVELOPMENT

& PLANNING

CAMPAIGNS

IDENTITY

Brand Values It is our theory that the most important advantage that a company has is the relation with a brand. Pi Communications has it. Open to everyone’s dreams. Open to ideas from everywhere. Open to innovative approaches and knowhow’s.

THINGS YOU DIDN’T KNOW ABOUT PI COMMUNICATIONS During 2016 Pi Communications through its activities has successfully contacted more than 420000 citizens through 510 engaged hostesses; organized 24 plug-ins and 10 major events.

WE FEEL IT’S ALL ABOUT BEING RELATED

Market Established in 2008 and with its 8 years activity experience in the sector of construction, ‘Pozhegu Brothers’ L.L.C., has become a leader in the industry of high construction in the Kosovo Market. Currently, ‘Pozhegu Brothers’ L.L.C., in the construction industry is ranked as one of the most competitive and credible company on the usage of new technics in construction projecting, respecting of new standards in construction as well as project execution within time limits, and creation of functional living environments; parking spaces, garages and business facilities. The market vision of the ‘Pozhegu Brothers’ L.L.C., is the reliability, quality as well as the sustainability on the process of delivering products to our clients. Moreover, the client’s requirements are primary, hence, by embedding common and mutual cooperation with clients while having into regard as much as possible their demands into our final product. Achievements Supported by the business foundation and comparing its performance throughout the years, the achievements are great in many aspects. Today, the company has recorded as the most important

achievements the successful and timely completion of various projects at various locations such as: the Project in ‘Fushe Kosove with 5740.30 m2’; the project ‘Mati1 3145.98 m2’; the project ‘Bregu i Diellit’ with two locations, building 1 - 3302.19 m2 and building 2 - 2148.43 m2. The company has successfully completed the project at Mati suburb – ‘Muharrem Fejza’ Street and complete realization of building complex C11, including 8 buildings such as: C11/ A1 with 5067.10; C11/A2 with 4970.92 m²; C11/ A3 with 3586.80 m²; C11/A4 with 5689.17 m²; C11/A5 4661.84 m²; C11/B11 with 4402.74 m²; C11/B14 with 4363.28 m ² ;

C11/B15 with 4550.64 m². Furthermore, continuing the success with the completion of the project in ‘Muhaxherve’ neighborhood; the building B05 with 8029.18 m² within a shorter time frame. The key to success of the ‘Pozhegu Brothers’ L.L.C., was the application of an increased work dynamics, it has completed the projects within much shorter time than the foreseen project completion action plans. In addition, except the timing we have also used the most qualitative materials, which currently circulate on our market, as well as we have given the special attention to the acoustic isolation layers between the apartments. The business, presently, performs safely with a clear vision and strategy towards the increase of investment capacities, thus, we are looking forward to realizing our new projects by planning all the projecting process and by taking into account all the necessary urban and living needs. The achievements on building the reputation as a qualitative and deadline respecting producer is our most valuable asset. Our

strength comes from the efforts to enjoy and meet our clients’ needs by offering them the best investment norms and through this we build a mutual relation and trust. Our company today is ranked among the first who has created various premises to our customers and their families, creating professional services to better management of residential buildings. Our promises regarding quality of maintenance services to our customers kept thanks to qualified staff and long experience in this field. Our professional technical staff has gained long experience in all areas, thanking all the staff and projects managers team; we also can provide continuity in planning and quality in our services and sustainable functionality to our customers. Continuous training that our staff are made has proved to be very productive. Thanks to the vision in designing the company’s management capability, project managers flexibility to our qualified staff already many projects belong pride of our past projects. Continuous trainings organized for our staff, has proved to be very productive. Thanks to the vision in the designs and management skills of the company, flexibility of the qualified staff project managers, already many projects proudly belong to the past of our projects. History Our business deals with the creation and development of commercial of the new residential and immovability. The orientation of our company is to create ecologically safe residences, organized residential blocks by the technical regulations of the Charter of Athens, the professional regulations in the field of Architecture and Civil Engineering. Selected materials for thermal insulation, sound insulation and application of the all other tested products, contemporary organizational for human health and the environment. Products / Services Business is gradually increased visionary and strategically aiming to provide to the market with quality products and high standards. I. Residential and business buildings; II. Recreational spaces, playgrounds; III. Residential and business complex; IV. Urban neighborhood with residential houses; V. Services for maintenance and surveillance security; Recent developments Finally after a successful performance of our company, we are in the right direction to create an invasion in the construction sector, developing new projects in construction in the next four years. ‘Pozhegu Brothers’ L.L.C. is strongly oriented to the complex planning A11 at St. Enver Maloku in Pristina, Mati neighborhood with over 60,000.00 m2, residential apartments and business facilities 5,000.00

m2. This complex project is in its final phase and in the beginning implementation of the project for the next 4 years. The key to our success lies in the realization of the project on time and high quality application in construction and professional coordination with all partners in order to be realized as soon as the project. Promotions Finding the perfect environment as you dreamed you are a special challenge that can take time and effort at the same time. We wish that in new projects to promote new opportunities in selection for the comfortable, quiet and perfect environment for housing, including standard in highquality products and our services, as well as to promote innovation in applications new products in construction also to promote innovation in the form of sales through financial leasing funds. Our success lies in fulfilling our obligations to customers by increasing employee engagement services with trained and qualified for the maintenance of all residential premises. Our technical staff engaged in the facilities will cover every requirement of customers

with professionalism and every area of facility maintenance. Brand Values In the sector of real estate is necessary creating a brand or a mark which sets the value, performance and the quality in the foreign and local market. Through the ‘Pozhegu Brothers’ L.LC. brand, we in continuation have achieved to please the clients who are part of this brand.

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Pozhegu Brothers L.LC. is the fastest in the project completion and with the highest quality, Plan selection is being able based on clients demand, Maintenance and Security System subject to 24/7 service and surveillance, Special access for the disabled and persons with special needs.

Market

Products / Services

Centrally located in Pristina, it is one of the best hotels in Kosovo, offering a luxurious top-floor restaurant providing unique city view, Sirius Hotel offer an excellent place to hold business meetings in conference centers, or relax and enjoy the city. Parliament and Government buildings, National Theatre and the Mother Theresa Square are within a 3-minute walk. Shuttle service can be arranged to Pristina Airport, located a 30-minute drive from the property. The Main Train Station is 2 km from the property.

ROOMS: Warm ambience, cozy and large rooms, working desk and modern toilets are some of the features that characterize our 52 rooms and suites. Rooms are equipped with air conditioning system, LCD TV, free WI-FI, telephone, mini bar, daily housekeeping; provide comfort that make you feel like your home. Wake-up service can be arranged. Private bathroom provides a shower and hairdryer. A fitness center, lobby bar and a snack

Achievements Hotel Sirius has officially been nominated in the 2016 World Luxury Hotel Awards. Our online reviews from our guests, since the beginning of our work, are ranking us among two best hotels in Kosovo. We are working in full capacity, so all we care are how to continuously improve the services. History Hotel Sirius has been welcoming guests from all around the world, since November 2011 and is in constant versatile progress in service, technology and renovations. 58

bar where guests can catch up on daily newspapers. Breakfast buffet is served every day, while room service is also available. Dry cleaning, ironing and laundry service can all be arranged at the reception. â&#x20AC;˘ Single Room Comfortable accommodation furnished and decorated in modern style. Rooms are spacious and air-conditioned and feature a modern bathroom, a work desk and an LCD TV. â&#x20AC;˘ Double Room Modern and spacious rooms featuring air-conditioning and a modern

in meeting planning, our staff are event experts who are focused helping you plan and pull off a memorable and successful meeting, conference or a private meeting. A comfortable accommodation awaits the guests in the rooms of Hotel Sirius. Furnishings and decoration create a modern atmosphere, welcoming and intimate. Each element is in harmony and coincides with the warmth of color selection. Each room is distinguished by ample space, modern bathroom and working desk. Enjoy dinner at our restaurant located on 8th floor, a luxury entity complete with business amenities where guests can marvel at magnificent views of Prishtina. Feel comfortable at our conference and business rooms complete with state-ofthe-art of digital equipment. Recent Developments New look of Orion restaurant in the first floor, new elevator and new food menu, are some of the latest developments in our hotel. Promotions bathroom. A work desk and an LCD TV, as well as a minibar and a fridge are available for all guests. • Twin Room Modern and spacious rooms featuring air-conditioning and a modern bathroom. A work desk and an LCD TV, as well as a minibar and a fridge are available for all guests. • Suite Comfortable suite furnished and decorated in modern style. Rooms are spacious and air-conditioned and feature a large dining area and a large living room. A modern bathroom, a work desk and an LCD TV are also provided. With 90 m2 an apartment at Hotel Sirius is like a home as regard the space. • Deluxe Double Room This double room has a seating area, sofa and air conditioning. • Triple Room This triple room features a private entrance, air conditioning and satellite TV. RESTAURANT: Hera is located on the 8th floor of Sirius Hotel, endowing each visit with a magnificent view of Prishtina. Hera restaurant offers a rich menu full of contemporary Mediterranean and traditional specialties prepared by our meticulous chefs. Our rare collection of French wines, mostly from the region of Bordeaux and our selection of high quality drinks make Hera the only restaurant in Prishtina you will ever need. Each experience at Restaurant Hera is unique, just like our special services, central located and rich menu. CONFERENCE ROOMS: The hotel offers 7 exclusive conference halls and meeting rooms that provide state-of-the-art digital equipment, perfect for private meetings, conferences or sales conventions. Conference rooms are equipped with Flip Chart, Projector, Podium, Microphone, WiFi, Sound System and Laptop. Conference rooms can be arranged in different types

of setups, such as: Round table, U Shape, Theatre, Classroom and Reception. Sirius Hotel is a place to meet weather you are holding a sales convention, conference, business meeting, or informal get together with your associates. Your success is our passion. Guests will sleep better at Hotel Sirius. Consider us as your partner

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Within our hotel, we offer Sirius Wines, collection of French wines, mostly from the region of Bordeaux (France) While the best coffee makers (Macchiato, Espresso and Cappuccino) were elected to be in Kosovo, in Sirius Hotel we have the best coffee maker (bartender) of Kosovo - Jetmir Maliqi, serving exclusive decorated coffee in our Lobby Bar 94% of guests in our rooms are internationals. Parliament and Government buildings, National Theatre and the Mother Theresa Square, are within a 3-minute walk. Sirius Hotel is certificated from the Ministry of Trade and Industry of Republic of Kosovo, as a 4 star hotel. Since its inception, Sirius Hotel is awarded among the two best hotels in the Republic of Kosovo, from Trip Advisor and Booking. com For the year 2016, Sirius Hotel is the only hotel chosen as Superbrands Kosovo Choice.

Sirius Hotel is part of online channels as Booking.com, Trip Advisor, Expedia, Hrs and WPS. Also we promote other organizations that are interested to help the society in Kosovo. Good example is the weekly meeting of the international Rotary Club in our hotel and many staff members of Sirius Hotel are part of this philanthropic international organization. Brand Values Hotel Sirius is a synonym for a classy and big hotel rooms, beautiful city view from the top-floor restaurant, delicious Mediterranean & traditional food, high standardized conference rooms, special brand of Sirius Wines mostly from the region of Bordeaux (France), and while the best coffee makers were elected in Kosovo, in Sirius Hotel we have the best coffee maker of Kosovo, serving exclusive decorated coffee in our Lobby bar. We speak your language!

Market After the privatization of Stone Castle in 2006, the company was focused in expanding its presence in the domestic market although the market was already highly competitive. But, having a clear vision and strategy for the future and being committed and dedicated, the company has managed to position itself and its products very well in the domestic market. As a result of a high quality and fast services, the company’s market share in the Kosovan market is above 65%. Beside domestic market, the main goal of the winery is to achieve a larger placement in the region, European and other international market. Thanks to the quality products and investment of its owner Mr. Rrustem Gecaj, the winery has managed to penetrate in regions such as, Europe, Asia, Africa and US market. Stone Castle Vineyards and Winery exports its products in: Germany, Switzerland, Czech Republic, Croatia, Albania. Achievements Since its privatization, “Stone Castle Vineyards and Winery” has grown and developed very quickly through its investments in: new vineyards, advanced technology, Licensed with ISO and HASAP quality Standards, expansion of its product range, increase of production quality and expanding its markets. By implementing this strategy, currently Stone Castle winery is positioned very well in regional, international and domestic market, with a market share of more than 70-75% of total domestic wines and spirit alcoholic drinks production. For its quality products, Stone Castle has been awarded with wellknown international prizes such as: IWC – Horgos 2013 with Gold medal for Cabernet Sauvignon Reserve, and Silver for its Rose wine, IWC – Horgos 2013 with Gold Medal for Shiraz, Silver for Chardonay and

Bronze for Rose, ICRO 2015 – Zagreb Silver medal For Raki Rrushi e Rahovecit, ICRO 2015 – Zagreb Silver Medal for 2 product and one Bronze: silver for VERAK (aged brandy made in cognac methodology) and Raki Rrushi e Rahovecit while Bronze for Raki Rrushi e Kosoves. And many other quality acknowledgments worldwide. History Enterprise Stone Castle, former NBI Rahoveci in Rahovec, was established in 1953, along with the evolution of grape and wine industry in this region, which started after World War II. Since the cultivation of the grape and wine

production in the vicinity of Rahovec and in Kosovo in general dates back to ancient Illyrian times up to date, ancient tradition in this field, in these regions, is confirmed by many archaeological evidences. Climatic conditions, soil quality, geographic location with an altitude of 350-500m, tradition and passion of the people in this region for vine cultivation and wine grapes have contributed to production of wine with a unique taste and high quality. Therefore, in 1953 NBI Rahoveci was established as the first social enterprise, and in 1955 opened the first winery in Rahovec. This company has demonstrated business and production successes, by expanding surfaces with vineyards and increasing technological production capacities. This enterprise was privatized in 2006 by former NBI Rahoveci. After privatization it is named as Stone Castle. Enterprise Stone Castle in Rahovec is owned by successful American businessman originating from Kosovo, Rrustem Gecaj, which after privatization in 2006 has made investments valued over $12,000,000, and as a result of which were created advanced technological conditions for production of grape and quality wine. Products / Services Stone Castle winery is committed and focused in making products that would achieve the highest quality standards. Stone Castle winery produces wines and spirit alcoholic drinks. From the wine assortment here are Red, Rose, and White wines. Red wines are: Cabernet Sauvignon Reserve, Cabernet Sauvignon, Merlot Select, Merlot, Pinot Noir, Vranac, Vranac Premium, Amphora, Lulekuqja e Kosoves, Vera e Kuqe e Kosoves.and Rose. White wines are: Chardonnay Reserve, Chardonnay, R i h n e Riesling, Italian Riesling, Semilion, Zambaku

I Kosoves and Vera e Bardh e Kosoves. Alcoholic drinks are: Verak XO, Verak, Raki Rrushi e Kosoves, Raki Rrushi e Rahovecit and a liquor Skyline. Recent Developments The company is following the world trends of the industry and continuously investing in technology, Training of staff, licensed with ISO and HASAP quality Standards for production and also developing new products. Stone Castle has invested in Revitalization of existing vineyards, Establishment of new vineyards with grape varieties peak. In wine production technology, replacing old equipment with new, from receipt of grapes up to finalization for filling and packaging of wines and spirit alcoholic drinks the new fully automated production line with a capacity of 2600 bottles per hour was launched. Also the company has started producing new products of wines that are expected to be in the market in June 2018. These wines are expected to offer a great taste, and will be in new design packages branded with “Stone Castle”.

Promotions

Brand Values

Stone Castle, from the beginning, was focused on promotion of its products in both domestic and international markets. The promotion through various ads is spread through different marketing channels as: radio, TV, newspaper, flyers. The company continues to be present in many international wine festivals and fairs, in USA, Japan, Malaysia, UK, Germany, Czech Republic, China, Albania, Croatia, etc. As a result of promotion of its quality products, the company is managing to export its products in Germany, Switzerland, Czech Republic, Croatia, Albania, Serbia, Turkey, Nigeria and USA.

Stone Castle winery has always been dedicated to the creation of high value of its market brand, without hesitating to promote value and quality of its products in various forms of marketing. The company is also participating with its products in many international events where international expert tasters evaluate the quality of wines. All these processes that are being followed by the company and its CEO Mr. Avdi Gecaj who are making it very successful in creating a market brand and a country brand, today Stone Castle is the most well known brand in the domestic market.

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Stone Castle according to storage capacity and in accordance with self owned vineyards is one of the largest Winery’s in Europe. Additionally to that also Stone Castle is on top 10 list of the biggest winery’s world wide with capacities of storage in wooden barrels. Its storage capacities only in wooden barrels is above 5.000.000 liters. Stone Castle facility’s are opened for organized group visits. To believe that stone castle has 5,000,000 liters worth of wooden barrels it has to be seen with the human eye. It is a place that will make your stay in Kosovo that much more magical.

Market Universum College operates as a higher education institution in Kosovo among 30 other higher education institutions. According to our research, from around 2 million people living in Kosovo, there are more than 65% between the ages 15-35. Having said that, there are more than 1 million potential students in Kosovo and most importantly every year there are more than 30,000 youngsters that turn 18 years old. Having a young and growing population is a national asset. Universum College differentiates itself from other 30 institutions through product differentiation, focuses on increasing the market demand, and international cooperation. Achievements The Erasmus program is a Europeanwide initiative based on subject-specific exchange agreements between schools and departments at Universum College and academic counterparts at partner universities across Europe. The program is provided with the support of the European Commission within the framework of Erasmus+. Universum College has participated in several projects under Tempus and Erasmus + program. Some of the projects Universum College has participated are:

CONSUS: Connecting science-society collaborations for sustainability innovation in collaboration with the University of Graz, University of Natural Resources and Life Sciences, and Leuphana University. Encouraging the process of Curriculum Development based on Learning Outcomes and Research Guided Teaching in the Private Higher Education Institution of Kosovo conducted in collaboration with University of Salzburg, University College Cork, Kosova Accreditation Agency, and National Qualification Authority. Ready for business – integrating and validating practical entrepreneurship skills in engineering and ICT studies is a threeyear Project with many partners such as: the University of Sarajevo, University of Duisburg-Essen, University of Palermo, University FH Joanneum Gesellschaft M.B.H, European University of Tirana, Volga State University of Technology. EdUniversal Ranking Universum College is the only institution from Kosovo to be ranked in the Top 1000 Best Business Schools in the World, by a french ranking agency, EdUniversal. It is particularly renowned for the international profile of its programs, faculty and student body. Partnerships Universum is certified to deliver University

of London International Programs degrees in Kosovo and participates in several international associations and initiatives including the UN Global Compact and UN PRME Initiative and is a member of International Association of Universities (IAU), Global College Network and Anglia Network Europe, to name a few. We have MoU’s with the several UK, European, American and Asian universities and are the only provider in the Balkans to be approved by Pearson Edexcel in providing international qualifications for Kosovo students as well as the only approved partner institution of Harvard Business School in offering the MOC program for Kosovar students. History Universum College is a higher education institution which received unconditional institutional accreditation by the Kosovo Accreditation Agency (KAA). Study programs, institutional management, and quality assurance are highly evaluated by international experts (see reports of accreditation) Universum College was established in March 2005 which is located in Pristina, Kosovo’s capital city and in Ferizaj. Since 2012 College Universum has started functioning with its branch in Gjakova. Mission The mission of Universum College is to provide Kosovo, regional and international students with high-quality studies, educational opportunities and services through excellence in teaching, lifelong learning, applied research and building partnerships. Furthermore, preparing students to have critical thinking, to be successful citizens, accountable, and to support economic development in Kosovo and the region. The tools to achieve the mission are: • To provide high quality education for Kosovo, regional and international students; • To preserve and develop standards of excellence essential for the future success of our students and to provide the necessary tools to achieve these goals; • To encourage applied research; • To continue to develop innovative and flexible educational approaches that serve the needs of students; • To reveal scientific values inspiring the behavior of students; • To encourage personal and social

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development of students through extracurricular activities; • To develop the College as a center of lifelong learning; • To provide support programs to help students achieve their goals; • To extend partnerships and international programs; • To enable students the recognition and appreciation of world cultures; • To lead to the creation of partnerships that promote economic development in the region; • To produce an incentive structure that encourage research and innovation for issue or interest to local and regional economies. Products / Services Universum College is Kosovo’s most entrepreneurial, innovative, international and responsible College. It thrives on providing high-quality, accessible and affordable educational opportunities to a Kosovar and international student body through teaching excellence, lifelong learning, applied research, and partnership building, thus, preparing students to be thoughtful, responsible and successful

citizens who support the economic development of Kosovo and the region. Currently, Universum College offers three Bachelor level and one Master level program: BA in Business and Management, BA in Public Administration and International Relations, BS in Computer Science and MA in Management. Recent developments KosICT 2016 – It is a Tech Conference organized by STIKK in partnership with Universum College and ICK. This event main objective was to promote technology, academic thinking, and innovation for the whole region. SEC2U – At Universum College during October the event Startup Europe Comes to Universities was held that is an initiative supported by the European Commission and Startup Europe. Part of this event was the presenting experiences and knowledge by Alejtin Berisha – Executive Director and Peter Corbett – CEO of iStrategyLabs. Erasmus + - International School for Social and Business Studies (ISSBS) in Slovenia is one of the newest partners of Universum

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Soon the new program will be applied: each student enrolled, employment is guaranteed! Exchange programs: Each student will study a semester abroad as part of their study program in more than 40 universities worldwide. New staff educated at the most renowned universities in Europe and the US Online and distance studies through e-learning International visiting professors, well-known names from the world of academic lecture at Universum, such as: professors from Copenhagen Business School, London School of Economics, Rotterdam School of Management, ESSEC Business School, University of Kent, University of Winchester, etc. Research: publisher of international scientific journal – International Journal of Balkan Policy Research (www.balkanpolicyjournal.net) supported by the Embassy of US.

College under the mobility framework for staff and students. Brand Values Universum College thrives for academic excellence as an institution through providing teaching excellence, academic freedom, and knowledge. Innovation is what we believe in and at Universum, we aim to achieve innovation through critical independence, creativity, and innovative entrepreneurship. Integrity and Responsibility are important values that we work through accountability, transparency, openness, and honesty standards. Last but not least, Community is among our strongest pillars of the institution that we contribute through public service and good citizenship, collegiality, teamwork, and mutual respect. 63

Market

8 standards certificate in , which is a clear fact that demonstrates I Print’s devotion to achieve a well-structured and organised working environment. All this has been translated into an increase of the value of the company and

time, business focus was on screen printing and went by the name of I A GRAPHICS. After the Kosovo war, I Print decided to restart the business from scratch, with the primary goal of being a leading company in offset printing, delivering top

Despite the fact that Kosovo in 8 came out of a war that has left its harsh mark in the society and from which its economy and industry has suffered tremendously, Kosovo’s people managed to reconstruct its economy within a short period of satisfaction and their loyalty to the brand. Market time. nderstandably, the printing sector benefited from this growth. This economic A milestone in VI Print’s development was growth has brought out thecame need of increase Despite the fact that Kosovo in 1998 advertising packaging products. the I certification of the company with ISO out of a war that inhas left itsandharsh mark Print has managed to become a leading standards certificate in 2010, in the society andsupplier from which economy for thoseits products in Kosovo9001:2008 and a strong leadership and well organized which is a clear fact that demonstrates VI and industry hasbysuffered tremendously, management I Print has managed to devotion to achieve a well-structured Kosovo’s people managed to reconstruct Print’s promote and provide its services beyond and organised working environment. its economy within a short period of Kosovo’s borders by fulfilling many advertising packaging product needs All this has been translated into an time. Understandably, the and printing sector for neighbouring countries as well as benefited from this growth. This economic increase of the value of the company and countries in the E .

decided to restart the business from scratch, with the primary goal of being a leading company in offset printing, delivering top quality products in timely manner and very competitive prices. In order to meet their goal, VI Print has invested heavily in the last ten years. Today VI Print is proud to introduce itself under a new roof of 1300 square meters. The new building provides a European working standard environment which allows VI Print to install high-class equipment and finishing machinery which greatly increases the variety, quality and efficiency of their products.

growth has brought out the need of increase made possible a partnership with the most I Print is the VI undisputed successful and best known companies in in advertising andNowadays, packaging products. leader in Kosovo, in terms of quality, speed the region, including public sector. Print has managed to become a leading and variety of advertising and packaging supplier for thoseproducts. products in Kosovo and by a strong leadership and well organized History Achievements management VI Print has managed to VI Print was initially founded promote and provide its current services beyond made possible a partnership with the most quality products in timely manner and very I Print’s position in the market successful and knownby companies in competitive prices. In order to meet their behind all this successinhasMitrovica, in best 1981, Kosovo’s bordersshowsbythat fulfilling many goal, I Print has invested heavily in the been a lot of hard work, full of love the region, including public sector. Professor Skender Idrizi. advertising and packaging product needs last ten years. Today I Print is proud to and enthusiasm to achieve costumers’ At thatHistory time, business introduce itself under a new roof of for neighbouring satisfaction countries as loyalty well toas and their the brand. square meters. The new building provides focus was on screen countries in the EU. I Print was initially founded in Mitrovica, in a European working standard environment A milestone in I Print’s development was wentSkender Idrizi. At that which allows I Print to install high-class Nowadays, VI Print is the ofundisputed 8 , and by Professor the certification the company withprinting ISO leader in Kosovo, in terms of quality, speed by the name of VIVA After and variety of advertising and packaging GRAPHICS. the Kosovo war, products. VI Print Achievements VI Print’s current position in the market shows that behind all this success has been a lot of hard work, full of love and enthusiasm to achieve costumers’

SUPERBRANDS

equipment and finishing machinery which greatly increases the variety, quality and efficiency of their products.

special effects and antifraud guarantees. By applying one or more of its unique finishing

Product

Products / Services Today, VI Print can cater to your printing needs, whether you need single or multiple colour printing, digital printing, hot foil stamping, embossing, UV Varnish, or perhaps simply a printing consultation. The range of VI Print services covers the printing of books, magazines, posters, folders, wall calendars, desk calendars, memos and notepads, newsletters, envelopes, business cards, tickets, package boxes, bags, as well as various other materials needed for enterprise market promotion. VI Print’s goal is to help your businesses progress by providing innovative products at optimal prices, as well as professional consulting services to help you in choosing the most appropriate product for your promotional needs. VI Print is constantly extending its production line, presenting totally new products or even re-thinking the way of doing or presenting a product for promotional purposes. Recent Developments VI Print constantly makes investments that allow necessary modernization of the production line, improvement of the quality and quantity of its end products. In 2014 VI Print has broadened its production line by adding a PAPERPLAST LAMINATOR and a TECSO DIE CUTTER. This machinery is used to make the finishing process faster, a higher quality end product, at lower prices. In addition, in 2014, VI Print invested in a Man Roland Printing press 305, a five- colour machine. This machine is an add-on to three existing printing press machines. The characteristics of this improvement are faster printing, higher quality, and lower costs.

Today, I Print can cater to your printing needs, whether you need single or multiple colour printing, digital printing, hot foil stamping, embossing, arnish, or perhaps simply a printing consultation. The range of I Print services covers the printing of books, magazines, posters, folders, wall calendars, desk calendars, memos and notepads, newsletters, envelopes, business cards, tickets, package boxes, bags, as well as various other materials needed for enterprise market promotion. I Print’s goal is to help your businesses progress by providing innovative products at optimal prices, as well as professional filming, printing, lamination andindie cutting consulting services to help you choosing to special and much, much more...all the most effects appropriate product for your these services are provided at one printing promotional needs. plant, enabling the company to offer very I Print is constantly extending its competitive line, ratespresenting compared totally to printing production new companiesorin the and abroad. products evenregion re-thinking the way of doing or presenting a product for • Special Effects promotional purposes. VI Print currently offers a wide range of special effects Developments and antifraud guarantees. By applying Recent one or more of its unique finishing special effects, Print has the abilityinvestments to create a I Print VIconstantly makes unique product experience for each product that allow necessary modernization of the and set it apart from usual, uninteresting production line, improvement of the quality andquantity old-fashioned material. and of its promotional end products. • Excellent Quality InVI Print Ihas Print has broadenedand its production the knowledge experience line by adding a PAPERPLAST LAMINATOR that allows the company to complete your and a TECSO DIE Cprojects TTER. This machinery business printing correctly in one isgo.used make one the orfinishing process Fromtosimple two colour jobs faster, a higher quality commercial end product, at to high-end full colour offset lower prices. printing, the quality is exceptional. From Inconceptualization addition, in , I Printtoinvested in a through final project Man Roland VIPrinting press will , aensure fivecompletion, Print’s expertise colour machine. is an add-on your project hasThis the machine most effective impact toonthree existing printing press machines. your target audience. The characteristics of this improvement are faster Performance printing, higher quality, and • Reliable lower costs. VI Print provides personal attention to detail and follow-up, communication with clients is Promotion a sign of esteem to the client, VI Print ensures that the client is always up to date regarding The in I Print’s his most projectimpact production process.promotion VI Print have its in end products and theto satisfied believes keeping its promises you, and clients, which speaks for the qualitative and professional work that is done at I Print.

are committed to standing behind their work. Always up to date - production technologies special Print hasof the ability in to VI Print effects, remains Iinformed advances create a unique product experience for each printing technologies through regular visits product and set it apart from to printing exhibitions around theusual, world. uninteresting and old-fashioned promotional This is how the company manages to stay material. in first place for innovation in its market, and for informing clients of new products Excellent uality which enable its clients available – products I Print has the knowledge and experience to work with exciting new promotional tools. that allows the company to complete your business • Prompt printing Servicesprojects correctly in one go. From one or two colour jobs Realising simple how important deadlines are to high-end full colour commercial to its customers, VI Print does notoffset take printing, the quality is exceptional. on jobs unless they are sure that theyFrom will conceptualization through to finalVIproject complete them when needed. Print completion, expertise will ensure values clientsI Print’s time, and therefore offers your project has the most effective impact the clients business the convenience of on your and target audience. pickup delivery. Whether it’s a simple spot colour business card, a time-sensitive postcard, a full colour brochure, a multipage newsletter or a high-end catalogue, you can count on your printing job being done on time!

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The only company in region that has all special effects under its roof without moving around your product for outsourcing a service. Has been approved by German printing specialist for the quality and good work. VI Print challenges all the designers: are you creative enough for our specialty printing effects?

Promotions The most impact in VI Print’s promotion have its end products and the satisfied clients, which speaks for the qualitative and professional work that is done at VI Print. Brand Values • A one-stop service VI Print offers a one-stop service place to meet your printing requirements from 65

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Market Vita Dairy has a large market share when it comes to gathering all of its products in one group. The most of the market share Vita Dairy has with milk product 3,2% which is a leading product in the market of Kosovo. With the high potential, high capacity of production up to 12,000 liters per hour, with the most modern and sophisticated technology Vita Dairy is aiming towards the regional markets and beyond. Achievements Vita Dairy with the highest quality of production, modern technology has won many awards of achievements throughout the years. All of the achievements are directly related with the high quality of the products and production technology. In 2001 Vita Dairy won the prize of “The Century International Quality Era Award” – a prize which is given out for quality, innovation, technology and leadership achievements towards the consumers. In 2005 Vita dairy again won “The Century International Quality Era Award” this time for the “Principals QC100 for model management in total quality” In 2006 once again Vita Dairy was awarded with the prize of Prestigious Prize of Quality. This prize was given out for many of the products that are produced in Vita Factory

as Milk and Milk products, Juices. All of which are produced in the most modern technology – Tetra Pak which is known as a leader in product packages and food technology. In 2007 ISO 9001:2000 dhe HACCP – Prizes known for quality. In 2013 – ISO 22000 In 2015 Best Buy Award History Vita Dairy was founded in 1990 as a private owned company, from that date to this day Vita Dairy has become one of the main contributors in the Kosovo’s economical growth. Vita Dairy is very proud of its 26 years of being in the market of Kosovo and helping it grow together. Through the 26 year Vita Dairy has achieved to set a proved standard of quality. They are committed to gradually advance and expand the production and services always saving the quality of the products they bring to the consumers table. After 26 years of experience Vita Dairy is ready to deal with any technological, economical and ecological challenges of the future. Moreover, thanks to the highest and most modern technology, its management and strategies Vita Dairy is able to fulfill all of the consumers needs for the quality of

the products. Vita Dairy has the most modern fabric in the region and beyond. The technology used for production is one of the highest quality. Products / Services Vita milk is the first milk in Kosovo market to be produced in the most modern technology UHT ( in high temperatures) and be packed in Tetra Pak packages. The production system of UHT makes the milk to save its freshness and nutrition for a long time, for which Vita is a well known brand. During the entire process of processing starting from the gathering of the milk from farmers up until the packaging process the milk is never touched by the hand of a person. Every product is tested for days before putting it into the market, this is done to make sure that the taste and the quality of the products stay always the same. Vita Dairy has on its range of products more than 56 SKU-s which include milk, milk products and juices. Part of Vita Dairy Factory is Vita Milk – vita milk has three types of products with different percentage of fat

which are Vita 3,2%; 1,6% and 0,5% Bene Vita Kalcium and Bene Vita Vitamina – are products that suit the most pregnant women, children, sports people. This is due to the fact that they are really rich in vitamins and calcium. Joghurt Vita – Joghurt as well has three different joghurts with the difference in fat content. Vita Jogurt 3,2%; Slim fit 1,5% and Light 0,5%. Vita joghurt is also in a small pack in 180gr. Vita Schmand – rich in content and the best to find in the market for the best cooking. Vita schmand comes also with different fat content as 12% fat and 18%. Vita Schmand can be found in different packages as 180gr and 400gr. Vita Kos – Vita Kos is also one of the best cooking products for every table. Vita Kos is in the market with 6% of fat and 3,2% of fat. It also can be found in 400gr and 180gr. Vita Ayran – ayran is the best for hot days and to drink it with any food. Coffee milk – to start the day right most of us use coffee in order to have the best coffee ever Vita Milk started producing Vita Coffee milk. It is one of the best milk coffee products. Tango Juices – the best juice product in the market, with nine flavors and suitable for every age starting with kids and ending up

THINGS YOU DIDN’T KNOW ABOUT

with elderly. Mia Vita Juices – the latest product of juices of the Vita Factory is Mia Vita juice which is a premium brand and is rapidly entering the market and gaining the trust of the consumers by its high quality. Recent Development Vita Dairy stays always close to the consumer through different offers and also by adding new products or flavors to its large range of products. Every year by brining something new to the table of the consumers Vita Dairy invests in dairy itself, in the machinery, human resources as well as human capital.

VITA

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Other than the quality of the products which is the highest in the market of Kosovo, Vita Dairy is also ranged as one of the first to have started promotions of different types which always reward the consumers. The latest of the promotion that Vita Dairy

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Vita dairy is real and it’s in Istog, Peje Vita dairy has a capaicity of producing 12,000 liters per hour Vita dairy has the best and the most modern technology in the region

has done is the New Year 2016 Campaign where they changed the entire package design into a more festive one and reward the best of the population- kids. Vita Dairy never stops rewarding its loyal consumers and always being the best when it comes to the quality of the products. Brand Values Vita Dairy has really high brand value this is proved by the market share they own and also the consumer loyalty towards each and single brand that Vita Dairy produces. From the years of experience in the market of Kosovo Vita has already gained it value by the consumers, but this never makes Vita Dairy stop from generating more brand value for its products. Vita dairy invests everyday in the brand making and brand value of its products. At Vita Dairy they believe that creating a brand is easy but keeping it up in the market as the best brand is challenging and it always needs work, investment of different kinds to keep it up and push it even higher. 67

BEYERDYNAMIC, CARL MARTIN, Dâ&#x20AC;&#x2122;ADARIO JIM DUNLOP, RELOOP, NUMARK, you can find in their store. Audio Store is specialized in selling musical equipments. They have a wide range of musical instruments such as electric instruments (eg, electric guitars), electronic instruments (eg, synthesizers), drum kits (includes battery and striking instruments) and classical and acoustic musical instruments such as saxophone, trumpet and violin.

ERNIE BALL, REMO, VIC FIRTH, DI MARZIO, DW, MAPEX, SONOR, FENDER, MUSIC MAN, NATIVE INSTRUMENTS, PIONEER,

Audio Store offers for his costumers the first online store in Kosovo for musical equipments. Making worldwide brands available just in one click.

Everything from : DYNACORD, ELECTROVOICE, MARTIN WISMAN, RCF, SHURE, KORG, SENNHEISER, M-AUDIO, KRK, FOCUSRITEPRESONUS, MARSHALL, LANEY, IBANEZ, TAKAMINE, ESI, MOTU, ALESIS, NEUMAN, FOCAL, MACKIE, SAMSON, ADAM - M-AUDIO, TASCAM, STEINBERG, AVID, APOGEE, RODE, SE, AVALON, ART PRO, UNIVERSAL AUDIO, ROLAND, BOSS, VANDOREN, YAMAHA, GIBSON, KURZWEIL, 69

Tradition and passion Always in search of excellence, engaged to be closer to customers, as the first company organizing and planning events in Kosovo. A big responsibility, but daring to invest, take risks, to be authentic in our work. With an extension beyond the borders of Kosovo, GRANDdecor testified for professionalism and fairness. Elements which are necessary in a delicate job and profession. GRANDdecor company operates for many years providing services and products of all kinds. Organization and decoration of the wedding is one of the most common activities of the company, starting all the details it needs a wedding, whether traditional or modern. Customers are those who represent their wishes and requirements of that GRANDdecor always successfully implemented. In addition to organizing and decorating weddings, GRANDdecor is engaged in all other events like birthday, babyshower, anniversaries of different companies, decorations of celebration programs of all televisions in Kosovo, etc. Big Love is composed daily by small gestures of couple or parent-child relations ... all we try to give any moment a smile or joy to people around us, so GRANDdecor gives proper attention to every detail of the event, because thats the only way to create memories and special moments Phylosophy of GRANDdecor 15 years guided by a simple philosophy, but essential for GRANDdecor, correctness to the couple, which must give its support to them as they always forget the stress and to rejoice that important day. For them it is important and a responsibility to make the couple’s dream a reality, create the right atmosphere in accordance with their personality. Because we should not forget that a “wedding planner” creates all that will remain in the memories and pictures of the couple and all those participating in the event. Determination, reliability and above all it is a volcano of ideas in 70

Kosovo, just so the most important event of life turns into a memorable moment, and then either did not exist as a profession of us with a great imagination gets always to transform desires and demands to a spectacular view that leave you breathless. GRANDdecor company has already created a unique style, inimitable, which is the key to its success, thanks to the ability and responsibility to the art of creating the most beautiful decorations of various events. Why GRANDdecor GRANDdecor already been proven as one of the most serious and creative companies, not only in planning, decoration and organization of weddings, but also of the most unique events in the country. Turning every environment, space or group of people in one place and magical moment, which includes innovation, creativity and excellence. Of course it is a long journey, with a lot of experience and hard work that makes GRANDdecor to be one of the most favorites by public and private institutions to organize and decorate many kind of important anniversary events. Already a leader in this field, because it accomplishes completely, carefully and with great responsibility undertaken task, firstly, respects the desire of the client,

absolutely unique events that speak to every detail. Always available and willing to listen, meet and assist customers. Because this company has the potential and the means to achieve and helping to organize an event in the best way possible and optimize maximum time, resources and budget, all without being “overwhelmed” by the preparations, stress, who was delegated to a third party allowing you to enjoy the same event in total relaxation. Each aspect will be treated with respect and care, being that the concept of the event, site selection, ideal choice of banquet food and beverage, selection of decorative elements (decor with flowers, but not only) and entertainment (music and other activities of related) by selecting the most appropriate staff for the services, not to mention the accommodation of guests and their possible transfer to event location. History It all started as a hobby by decorating a wedding ceremony for a family member. After that wedding participants started to ask for decoration of their wedding ceremonies. GRANDdecor was established in 1999 and has helped organized countless wedding receptions. It is the company which has opened a new window on the Kosovo market, given that they are the first that began with decorations and decorations for weddings and parties, wedding ceremony accessories, invitations, gift packaging etc. GRANDdecor experience and staff have always created the bridge between customers to gain them forever their heart and realize the dream to the limits of reality.

Telegrafi was established at the end of 2006 with only four employees. In the beginning Telegrafi faced the challenge of being an online portal in a market where online media were not truly developed and the technological infrastructure was weak. However, the motivation to move forward was stronger than Telegrafi was established at the end of 2006 with only four employees.

any obstacle weestablished faced. As Telegraf grew, mediafour market grew with it, for it served as an inspiration and Telegrafi was at the endthe of whole 2006 online with only employees.

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