SuperBrands Albania Edition 2015/2016 by Superbrands Kosovo

Albania • Angola • Argentina • Australia • Austria • Azerbaijan • Bangladesh • Bolivia • Bosnia and Herzegovina • Brazil Bulgaria • Canada • Caribbean • China • Chile • Columbia • Costa Rica • Croatia • Cyprus • Denmark • Dominican Republic East Africa • Ecuador • El Salvador • Egypt • Estonia • Finland • France • Germany • Ghana •Greece • Guatemala • Honduras Hong Kong • Hungary • Iceland • India • Indonesia • Israel • Italy • Japan Kazakhstan • Kosovo • Kuwait • Latvia • Lebanon Lithuania • Macedonia • Malaysia • Maldives • Malta • Mexico Morocco • New Zealand • Nicaragua • Nigeria • Norway • Pakistan Panama • Peru • Philippines • Poland Portugal • Puerto Rico • Romania • Russia • Saudi Arabia • Serbia • Singapore Slovakia • Slovenia • South Africa • South Korea • Spain • Sri Lanka • Sweden • Switzerland • Taiwan • Thailand • The Netherlands Turkey • Ukraine • United Arab Emirates • United Kingdom • United States of America • Uruguay • Venezuela • Vietnam

CHAIRMAN OF SUPERBRANDS INTERNATIONAL Stephen P. Smith MANAGING DIRECTOR KOSOVO & ALBANIA Artan Ibrani MANAGING PARTNER ALBANIA Sokol Fuga MARKETING COORDINATOR Ariana Komtrashi PROJECT COORDINATOR Lindita Fuga www.dynamicmediatirana.com EDITOR Lutjona Lula CREATIVE DIRECTOR Gojart Sejdiu BOOK DESIGN Pi Communications www.pirelations.com COVER DESIGN Rrezart Dujaka www.peak-ks.com PRINTED IN KOSOVO VI-Print www.vi-print.com

Â© Superbrands Ltd. Published by Superbrands Ltd. 35, Ballards Lane London N3 1XW United Kingdom All rights reserved. No part of this publication may be reproduced or transmitted in any form by any means, electronic, digital or mechanical, including scanning, photocopying, recording or any information storage and retrieval system relating to all or part of the text, photographs, logotypes, without first obtaining permission in writing from the publisher of the book together with the copyright owners as featured. All of the companies who own the brands featured in this publication have given consent for the brand name, logotype, text and photographs to be shown.

ISBN 978-9951-523-23-3

Foreward ......................................................................4 Wecome .......................................................................5 Council .........................................................................6 Agna Group .................................................................10 Adex.............................................................................12 Birra Stela...................................................................14 Ã&#x2021;elesi ..........................................................................16 Dast .............................................................................18 Deutsch Color .............................................................20 Delta ............................................................................22 Edil-al..........................................................................24 EHW ............................................................................26 EUT..............................................................................28 Geraldina ....................................................................30 Glina ............................................................................32 Globe ...........................................................................34 Insifa............................................................................36 Lori Caffe ....................................................................38 Lufra............................................................................40 Pepsi ...........................................................................42 Pirro ............................................................................44 Qafshtama ..................................................................46 Sigal ............................................................................48 Speed Taxi ...................................................................50 Telekom Albania .........................................................52 Teuta............................................................................54 Tirana International ....................................................56 Top Shop .....................................................................58 Tring ............................................................................60 Univers Reklama ........................................................62 Partners ......................................................................64

Sokol Fuga Managing Partner Albania

Dear partners, members, colleagues and friends, we wish to welcome you at the First Edition of Superbrands Albania’s choice, edition 2015/2016. As the edition impose, the decision has come from a highly professional and too demanding council, that honored us all by accepting to be part and to lead this first edition. Personally I was very proud the moment that the voting of the council was accepted by Superbrands and the name and the flag of Albania appeared in the worldwide web of superbrands.com. We wish to generously welcome the brands already nominated Superbrands in this first edition, and offering to them and to any third party involved, the fascinating insights of the creation and developments of these Superbrands, in the unique way that only Superbrands can do. The reality revealed to me initially and to anyone else involved in this win win process, was a simple formula of success starting from the need of trust and support that exist between the consumer and the brand in the market. The brands need the approach of the consumers, broad to them through the most representatives individuals present in the Council. The first challenge for any brand is to be in the shortlist of the brands to be nominated. The second challenge is to have as many votes from the council in higher values, and the third challenge is to accept the Superbrands nomination. That is why we have to congratulate all the nominated Superbrands of this first edition in Albanian market, as they are the leaders of the market indeed, the most openminded and the most fearless, ready to face any market flotation or political and economical change or evolution.

We Wish to emphases that being a Brand is not just being in the market and being accepted by the market, but also being welcomed, being used as first choice and reused by the consumer and among others being the instinctive choice as expression of good will and trust by the consumers in general. Being a Superbrand means, by no partial meanings being in the subconscious of the consumers and of the Council, as instinctive response to a hard work of introducing, developing and commitment to serve and to be useful to the market in general and to the single user or consumer in particular. With the hope that this book will present the real effort of the owners, CEO’s and administrators of the Superbrands nominated, we wish to be very thankful to the respective marketing departments, that has supported this decision and that has given their active contribution in implementation the specific requirements needed to present this book to the public. A big “Thank You” goes to the Superbrands team in Albania and in Kosovo, for the unlimited support and trust, especially to Mr. Artan Ibrani, the Managing Director Kosovo and Albania, but also to Stephen P. Smith as the Chairman of Superbrands International, for being the most constructive part in the highest professional level. We strongly believe that the Superbrands Albania’s Choice 2015/2016 will be the local and international guide to the Albanian market as it has serve for more than 20 years successively to the most evolved markets, that we inspire taking part, because: Superbrands is the worldwide independent arbiter of the brands! ... and from now on is present in Albania also.

WELCOME Stephen Smith StephenP.P. Smith Chairman of Superbrands Superbrands Inernational International

Thisyear’s year’s edition edition marks This marks aa major major milestone milestonefor forSuperbrands, Superbrands,as aswe wecelebrate celebrateour our20th 20th anniversary. What began in London 20 years ago has now transformed into a anniversary. What began in London 20 years ago has now transformed into aglobal global media and and communication communication programme programme spanning media spanning more morethan than90 90countries countriesthrough through300 300 publications featuring more than 15,000 of the strongest and most valuable publications featuring more than 15,000 of the strongest and most valuablebrands brands around the the world. world. Today, Today, we around we continue continue our ourcommitment commitmenttotoprovide providecustomers customerswith withanan insight into the significant brands that touch their lives. insight into the significant brands that touch their lives. Inaaglobalized globalized and and competitive competitive world, In world, excellence excellenceisismandatory mandatoryininorder ordertotostand standapart. apart. But excellence can only be achieved through a constant struggle to deliver But excellence can only be achieved through a constant struggle to deliverquality, quality, value and and the the restless restless desire value desire to to surpass surpasseven eventhe themost mostdaring daringexpectations. expectations.Achieving Achieving excellence requires passion and dedication, and throughout these twolast last decades excellence requires passion and dedication, and throughout these two decades we we can proudly we guided entire activity by these values. can proudly say say thatthat we guided ourour entire activity by these values. Over time, we’ve seen brands grow and we have observed the steps of their evolution. Over time, we’ve seen brands grow and we have observed the steps of their evolution. In fact, fact, the the history history of of Superbrands In Superbrands is is representative representativefor forthe thebranding brandingindustry industrywhich which has developed greatly in the recent years, adapting to the new social, economic has developed greatly in the recent years, adapting to the new social, economicand and technological environment. environment. If technological If we we only only think thinkabout aboutthe thefact factthat thatjust just20 20years yearsago agomany many retailers did did not not even retailers even have have aa proper proper marketing marketingdepartment, department,and andwhen whenwe welook lookatatthe the world today we can understand how dramatically things have changed. Studies world today we can understand how dramatically things have changed. Studiesshow show that an an average average western western consumer that consumer is is exposed exposed daily dailytotothousands thousandsbrand brandmessages. messages. Among this abundance of messages how can we select those brands that Among this abundance of messages how can we select those brands thattruly trulyprovide provide value and and reliability? reliability? That value That is is Superbrands’ Superbrands’ goal! goal! We Weput putaalot lotofofeffort effortinto intoidentifying identifying those precise precise brands brands so so that those that the the consumer consumer can canbe bereassured reassuredthat thathe heisischoosing choosingwhat what is best for him. is best for him. What’s more, more, brands brands want What’s want to to become become “Superbrands”, “Superbrands”,as asattaining attainingthe theSuperbrands Superbrands Status strengthens their position and adds prestige. But in order Status strengthens their position and adds prestige. But in ordertotoachieve achievethat that recognition, they first have to prove that they can meet and exceed the consumers’ recognition, they first have to prove that they can meet and exceed the consumers’ desires, proving provingquality, quality,distinction distinctionand andreliability. reliability.They They need to demonstrate desires, need to demonstrate thatthat they they are outstanding brands in their field and can distinguish themselves to the are outstanding brands in their field and can distinguish themselves to the prestigious prestigiousofdistinction of being named a and Superbrand and obtain the Superbrands Seal distinction being named a Superbrand obtain the Superbrands Seal of Excellence. of Excellence. We take this opportunity to thank our partners who supported us throughout the We take this we opportunity to thank who throughout the programmes have developed allour overpartners the world, assupported well as theussuccessful brands programmes we have developed all over the world, as well as the successful brands that have been part of the Superbrands community. We are looking forward to the that have been of the Superbrands community. are 20 looking thebe challenges and part opportunities that lie ahead over theWenext years.forward These to will challenges and opportunities that lie ahead over the next 20 years. These will be interesting times for brands, marketers and consumers. interesting times for brands, marketers and consumers

SUPERBRANDS

What makes a Superbrand? By the Superbrands Council

Today the Superbrands have meaningful relationships with their customers that go far beyond a single attribute. Brands used to be all about finding that one unique rational product attribute and hammering away at it. Great brands are complex matrices of attributes, features, experiences, values, and emotions that bind the customer to them on a variety of levels. However, each strand of the brand is weak and easily broken by a competitive offer. That’s why uni-dimensional brands are vulnerable. Look at each “connection” to the consumer as a single weak and fragile thread. Taken together, though, all of these threads can weave a strong fabric, binding the brand to the customer in a way that is all but unbreakable.

Adrian Civici President at European University of Tirana

The great brands of today are diverse, yet consistent. Like a great actor who can take on many roles while maintaining the essence of who he or she is, a great brand is consistent, yet extendable; complex, yet universally understandable. A brand that does all of these things — a mega-brand — is the ultimate business weapon in today’s world.

A brand is usually conceived as a symbol, mark, logo, and name and as a combination of these items that companies use to distinguish themselves on the market. Yet, this is a shortsighted conception. First and foremost, a brand is a relationship with the customers. The bonding and the engagement of the customers with the brand is the mark that proves how solid a brand is. Loyalty and engagement is what differentiates a normal customer from a super customer. A super brand needs to be able to establish such a relationship. In order to do so, a super brand needs to have the ability to evolve and develop. A super brand is not static, but it is receptive to the needs of its super customers and reactive toward enlarging its share of consumers. Ultimately, it is time that proves a super brand.

Aleksander Çipa Head of Union of Journalists

The development and establishment of brands in the market is a very important step for each stakeholder in the economy. The creation of a successful brand represents a major accomplishment for businesses, indicating their achievement in distinguishing themselves in the market thus making their interaction with customers and partners much more effective. Being considered a Superbrand, is a major achievement since distinguishes the business among its peers as one with the highest standards. It is a recognition for the stance the brad has in its market regarding their quality of product/service, communication, customer service etc.

Arbër Lleshi Adviser to the minister – Ministry of Finance

Superbrads are recognized as best in their business. It’s a great recognition for their efforts, but also a big responsibility for maintaining the high standards in their sectors.

The super brand can be right next to the corner of your home, at the closest restaurant, where the chef will offer a delicious recipe, or will advise the right vine, and you know, you trust that all the ingredients are genuine, prepared in a healthy way and in a clean and highly hygienic place. A super brand can be at the nearest home appliance’s store, present in original, where the assistant is present with gentle manners, that doesn’t disturb your choice, but help in finding the right home appliance that you can afford. So you live the store convinced that you made the right choice, and you fill that you can come back any time. The Superbrands are neither too much, neither just a few. If you are a smart observer you can find Superbrands in the most unexpected places, in the shape of a product or a service. Superbrands are not by default the most expensive, neither only a production of global company. They are by your choice just Superbrands.

Artan Hoxha President at Tirana Business University

Superbrands are perfect entities that live in the market’s jungle. They are easily distinguished among others. First of all, they are graceful, it attracts you at the very first sight and you cannot take forget even when you can’t see it. This embedded image, it’s the automated reproduction of the leading philosophy and the qualities that make it impossible to be copied. Second, the idea that create it, is leading it. A limpid idea, forged in the highest values, able to lead with trust the company in any situation as complicated this can be. Finally, the product. It is a natural steaming of that original idea which is irreplaceable. This kind of product can make our lives easier, beautiful and unique. This is what Superbrands is to me, an entity that thinks like me, that looks like me and is always close to me when I need it.

Bujar Kapexhiu Art Director – Free Lancer

The Superbrands are best defined by the equity and positioning they holds in the marketplace. Brand equity is defined by the price/value relationship it maintains among a specific target audience. Once a brand’s equity is established in the market, its positioning and image must reinforce that price/value relationship over and over again. It is critical to maintain a consistent message over time that reinforces those attributes of a brand that consumers value. It is also important to not extend a brand beyond its defined equity and positioning. A great brand must deliver on its stated commitment to responsibly fulfil a specific consumer need or desire. The brand’s packaging, promotion, advertising and positioning in the market needs to support that commitment. While it’s relatively easy to ‘refresh/update’ a brand using repackaging or close-in line extensions, the real challenge lies in making it relevant over time to your target consumer.

Dhori Kule Rector at Tirana University

A great brand is that brand which provides a special place in the customer’s mind. The way how it takes place in people’s mind is from its creativity and marketing to occupy its place in the market. A great brand must have a specific role in people’s life, doing impossible not to use it. A good brand occupy a considerable space, no matter how big it is. It must be clear, distinguishable and attractive by its package or marketing. A good brand shall make always contacts with its customers, passing by their minds for every news, every update. A great brand is a great brand, by its prestige, its creativity and its style on behaving with customers. The love with the first sight makes a brand to be a superbrand by its costumers.

Ilva Tare Journalist – “Tonight”

People today are subject of loud and crowded communication online, below the line and above the line. Not only in communication but even through communication every brand is there, represented by its own collective set of choices that determine even how we walk and talk, how we should dress, or how we should take care of ourself, or behave in different situations, through body language or manners. In all the community of brands, there are those who somehow seem just a little bit smarter. Some that seem genuine or funny, with a natural, easy rapport. They’re attractive. And somehow instinctively we trust them a little bit more. The truly great brands are always interesting. They’re charming. And helpful. They actually engage people in conversation, which means the truly great brands spend at least half the time listening and paying attention to people in a way that’s meaningful. These brands are the leading brands and you may call them Superbrands.

Ines Muçostepa Board Director at Union of chambers of commerce and industry

A superbrand is a brand that engenders both passion and security. The superbrand has such consistent quality that the customers never doubt that it may not be as good as before or fail to meet expectations in some way. Beyond that, people are passionate about such a brand, and using the products or services brings emotional benefits that exceed the simple fulfillment of a need. The superbrand remains connected to the customers and evolves with their tastes and needs in a complex dance of leading and following them, sometimes reacting and sometimes anticipating.

Lorenc Gjoni

The organization behind a superbrand delivers on its promises and continually earns its reputation, by knowing the customers even better than they know themselves. The organization that builds a superbrand maintains strong core values and contributes to every community in which it is present. The people behind a superbrand are proud of their achievement, but humble enough to keep learning and striving for a higher goal.

Executive Director at American Chamber of Commerce

In today’s highly competitive, noisy marketplace, breaking through the clutter and getting your brand noticed is extremely challenging. Messages bombard us: from the bottom of golf cups, flashing on ATM screens, and even posted over urinals (so I’m told). So how do you make a great brand in an age of information overload? Create a big bang! At its core, a big bang idea takes the spotlight — too outrageous, too different, too polarizing to go unnoticed. A big bang helps a brand explode into the marketplace virtually overnight. Its huge multiplier effect generates buzz and talk value and makes the brand part of the culture. A big bang creates an everexpanding universe for a product, turning an occasional user into a fierce brand loyalist. AFLAC is a great example of a great brand, growing from 3 percent to 91 percent awareness in a record amount of time with the introduction of the AFLAC Duck. Perrier, Starbucks, and Federal Express are other examples of great brands, because they forever altered the landscape by creating a new way of thinking about a product or service.

Luan Bregasi Board Director at Business Albania

As consumers we tend to be attached to a big strong well known brand that gives us emotional trust over the other competitors. We do that systematically with the brands that remain faithful to their values and always deliver on their promises. The famous four Ps of marketing, putting the right product in the right place, at the right price and at the right time, surely influences our behaviors as customers, attempting to influence our emotions too.

Mimoza Koçiu Journalist at ABC News

So a super brand, even a new brand, should always put the focus on the consumer, understand the consumers needs and demands constantly, because in general with the waste choice of products and services, as consumers we are constantly looking for new products and solutions. That can be an advantage for the Albanian products and services. Building and conserving trust and reputation is definitely the right way in becoming a super brand.

The design and the success of a brand, especially in global brands, it passes through several stages that enable success and it leads to the coronation as Superbrands. 1- Proper vision to enable the ideas to emerge 2- Clever idea, able to be realized, based on market and customer demand. 3- Aimed objectives for the brand expectations. 4-Trust on creating the “brand” to be, and sharing this trust, being shore of the fellow associates and becoming the Superbrand. 5- Quality, standard and sustainability of Superbrand supported intelligently by launching promotion and create customer confidence and attendance to the “King Customer”. 6- A Superbrand always need love and emotion of the Creator and his co travelers. Ps: There is no need to be first a dynasty than to be nominated Superbrand, thanks to the technology and the globalization …!

Nikolin Jaka Board Director at Chamber of commerce and industry of Tirana

A brand is the sum of a properties characterizing in a unique way the product including here even the sentimental value that links you to the product. Not only its name, but also the way the product is ensembled and the comfortable feeling you get when you buy it. At the heart of any great brand is this particular characteristic that makes it special, different from the others. When this particular product gets your attention, it becomes part of your life and you need to have it as often as you can. I happen to have my morning coffee everyday at “Mulliri i Vjeter” and there is no way I will change it. When I enter in the shop, the flavor of the coffee enters in my body and I feel that what I was missing, I will have it now and this makes me happy.

Petraq Papajorgji Dean of Engineering at Canadian Institute of Technology

The length of attraction to the brand must be long; otherwise it is not a brand. The connection with the brand is similar to the notion of love. True love is remembered for long time and when you loose it, you miss it.

A great brand must deliver on its stated commitment to responsibly fulfil a specific consumer need or desire. A great brand is best defined by the equity and positioning it holds in the marketplace. Brand equity is defined by the price/value relationship it maintains among a specific target audience. Once a brand’s equity is established in the market, its positioning and image must reinforce that price/value relationship over and over again. It is critical to maintain a consistent message over time that reinforces those attributes of a brand that consumers value. It is also important to not extend a brand beyond its defined equity and positioning. The brand’s packaging, promotion, advertising and positioning in the market needs to support that commitment. While it’s relatively easy to ‘refresh/update’ a brand using repackaging or close-in line extensions, the real challenge lies in making it relevant over time to your target consumer.

Rajmonda Duka Chief of Administrative Council at Tirana University

Not any brand can win! Even great brands are being squeezed hard by a number of mounting factors: the erosion of premium pricing, the struggle to maintain differentiation, the rapid imitation of innovation, and more and more competition. Brands were invented for kinder times with growing markets and eager customers. But some brands can still win. Such brands have evolved into something so different they need a new name. Quality, performance, and all the rest have become table-stakes. Only Superbrands know that long-term relationships are based on three human fundamentals: the thrill of mystery, the immediacy of sensuality, and the trust of intimacy.

Skender Minxhozi Journalist at Java News

Superbrands are the future for the brands. Some have made it. The direction is clear. Product to trademark. Trademark to brand. Brand to Superbrand. Superbrands are super-evolved brands that make deep emotional connections with consumers, great brands that inspire loyalty beyond reason. 9

Market Bring together a bottler, a distributor, an outdoor advertiser, investor in construction and hydropower and you get AGNA Group. Agna Group was born after the fall of communism, from a hope for change, offering choices and diversity to the Albanian market. Its first company Anonime Kakavi, was founded in 1991 in Vrisera, Gjirokastër. Since the market had needs for nearly everything, it was the first company which imported and distributed some wellknown international brands exclusively for the Albanian market. 25 years later, the company evolved from a family business to a modern company with over 900 employees, promising quality brands, high standards, and social responsibility. Nowadays, it is one of the most reliable companies in the Balkan region by having international brands like, Nestle, Diageo, Heineken, PepsiCo, Barilla, Karelia, Chipita, etc. as a part of its portfolio. Achievements Throughout these years, Agna Group has shown determination, passion, and hard work, all led by the vision to create a well-known brand worldwide, and to become one of top 10

largest companies in the Balkan region by focusing only on business areas where will be number 1 or 2. Throughout the years Agna has received many awards, among which can be mentioned the “Regional Business Partner 2008 Award” awarded by Mass Media International, as the best and only company from Albania, due to high standards of professionalism, ethics, and appreciation for social and local community interests as well as ecological imperatives. That same year, Agna Group received the “22nd European award for Quality” awarded by the Editorial Office and the Trade Leaders Club in Madrid, Spain. This award demonstrates the progress and implementation of quality standards which enable successful business development of the companies in 112 countries worldwide. During 2009, Agna Group was assigned leadership on the Albanian network of the Global Compact, in which 35 companies that operate in Albania participate. Agna Group is among the first companies which has supported the

global impact in Albania committing to the 10 principles of Global Compact. In 2012, due to the high value Agna Group places on its employees, “Agna Leadership Academy” was established. Agna Group is the first company in Albania and in the Balkans taking this step towards employee development. The aim of the academy is to help its employees grow professionally and have a better quality of life, as well as to develop a leadership spirit in every level. This Academy is also a contribution to the community, by offering open seminars and events for the community. In December 2012, Tirana Trade and Industry Chamber awarded Agna Group as “The leader company in training and developing its employees”. Throughout these 25 years, Agna Group has enriched the portfolio of products and services being offered to the market, being closer to the clients and the consumers, and has continuously supported the community.

History Part of Agna Group are the respective companies: Agna S.A, Alfa S.A, Albartex, On Time Concept, Agna Kosovo, International Alpha Construction, Shkabaj Ltd, Hydroborsh, and Energosasaj. The first company, Anonime Kakavi, was founded in 1991. A year later, Alfa S.A was founded as the exclusive distributor of Amstel and Pepsi Co. In 1997, Alfa S.A constructed a very modern factory in the village of Glina, Gjirokastër, which enabled the extension of activity with the production of the famous Glina Water and other drinks. This success brought Alfa S.A. to the acquisition of the status of Official Bottler and Distributor for Pepsi in the Albanian territory in 1999. (Check the milestone photo for further information.) In 2015 Alfa S.A. made a new large investment in the Glina factory, which enabled the production of Elbar beer. This was also an opportunity for employing dozens of new employees in the factory. Albartex has been operating on the market since 1992, and was purchased in 2001, thus entering the outdoor advertising sector with 65 % of the actual market share. In 2003, On Time Concept was established. This company offers various services including organization of special events, BTL, PR & Media, etc. Agna Investitor operated as a construction and real estate agent in Albania and abroad. This company created a very important portfolio of investments in several years. International ALPHA Construction, founded in 2003 headquartered in Belgrade, cooperates with Agna by being oriented to investment and construction activities. Shkabaj Ltd is focused on real estate and agricultural investments. Hydroborsh and Energosasaj deal with investments in hydropower. In 2010, AGNA S.A. was created as the merger of ANONIME KAKAVI S.A and AGNA INVESTITOR. AGNA S.A. has two main divisions: distribution and real estate. In 2013, Agna Group spread its activity to Kosovo, Agna Kosovo, by distributing Agna’s brands and other international brands. In the conditions of economic interdependence in the world, business can help consolidate the economic profile of the country by building bridges for foreign investment, and Agna Group certainly does that. Products Throughout its years, Agna Group has been growing internally.

A bottler – through long term contracts and partnership the PepsiCo has given permission to develop all the range of the products of Pepsi for the Albanian territory. A distributor - the distribution network build through over these years serve to the major worldwide companies, to have present their products in the market like: Pepsi full range, Glina water, Amstel & Elbar beer, Fructal fruit juices, Diageo (Smirnoff, Johnnie Walker, J&B, Gordons, Baileys, Pampero, Ursus Roter, Captain Morgan) or Jose Cuervo, Remy Martin, Cointreau, Metaxa, and Shark, Dragon Heart as energy drinks. Continuing with the Tsantali wines, Les Grands Chais de France, Domaine Costa Lazaridi, Calvet wines, Il castello wines. Full range of Nestle, ice cream famous products, Henkel, Every Day etc. As also Karelia cigarettes. An outdoor advertiser- through Albartex with its bus stations, city lights, three vision car display, mega screens etc. An investor in construction and hydropower – with International ALPHA Construction, Tirana International Development or Hec Sasaj. Recent Developments Being one of the first companies in the Albanian market, Agna Group has the advantage to collect important data by creating a database of information that helps the smooth running of a very effective operating structure. By always having the client as priority, Agna Group develops market studies in order to become familiar with the requirements of the market and come closer to the consumer needs. With a large number of employees and vehicles, a distribution network in every city of Albania, and with an advanced information system, Agna Group is able to respond quickly to its customers requests all the while providing service, high quality products, and competitive prices. By observing the market’s development throughout the years, Agna Group makes constant investments to adapt to changes. Innovations are possible thanks to the technological investments in the production

and bottling factory in Glina. During the same year, other major investments were made, including making the production of Elbar beer possible, thus adding a new beer to the Albanian market. Promotion Agna Group stands for the leadership spirit at every level of the organization and a professional growth of each employee, by focusing on profitable projects and by evaluating the highest standards in decision making. Staying focused and creating synergy at every level is the guaranty for a continuous improvement, and an open communication, based on respect as imposed by the real situation. The self-discipline and the commitment in challenging goals makes the difference in the daily tasks to be executed. Brand value “We work with social responsibility, for a business that constantly grows and contributes to a better quality life for employees, partners, and the community, always being a step ahead of others”. Agna Group believes that mission, values, and vision are essential for building an ethical, excellent, and stable organization; as they give meaning, manage behavior, and inspire people to boost their performance, influence decision-making, build the character of the organization and shape its culture. Agna Group believes that, the more culture is reflected at work, the more it increases its value, the more unique it becomes; that’s what enables the organization to have a strong competitive advantage in the market.

AGNA GROUP Being one of the first companies on the Albanian market, Agna Group is a bottler, a distributor, an outdoor advertiser, investor in construction and hydropower. Agna Group is the first company which imported and distributed some well-known international brands exclusively for the Albanian market, and 25 years later, the company evolved into a modern company with over 900 employees, promising quality brands, high standards, and social responsibility. Nowadays, it is one of the most reliable companies in the Balkan region.

Market

Achievements

The mail market in Albania reflect the evolution of the country especially on the last 25 years, characterised by a strong competition. The first decade was gaining experience time, reflected through individual initiatives to fill the lack of services from the traditional under the state mail organisation. In this second decade from 2008 the initiatives has become more corporative and the competition was not between individuals but companies with a clear ambition to dominate the market. The difference was in the new conditions of the market where the changes on the mail law made the premises of structuring the market. The professional team leaded by experienced people is nor the tendency of the market to face the competition. In this moment of the market Albanian Delivery Express have initiate its activity, filling the need of professional treatment of the mail delivery as a target, and serving the normal and professional client by building the mutual trust.

The challenge was to pass from few devoted people to 40 dedicated employees only in Tirana and other 200 local representors throughout Albanian market. The last two years of activity are characterised with a strong monthly growth, passing form the individuals, to the business companies, to the governmental and independent institutions, to the banks and financial institutions and returning again at the simple citizen, housewifeâ&#x20AC;&#x2122;s, students or small entrepreneurs. So ADEx has realised the challenge of fast expanding, fast growing and gaining trust since the beginning of its activity.

History Albanian Delivery Express is the company of the express mail and delivery services. From the beginning the activity has

covered the national market of Albania. With a specialised team with more than 20 years of experience, ADEx has made its apparition in the 2014. Within January 2015 the service covered the Albanian territory. The experience in the field is one of the criteriaâ&#x20AC;&#x2122;s to choose the local and headquarter employees, so in this moment the board of directors is with an average 10 years of leading experience in the Albanian market. The mission of ADEx is to reach a capillary service with a door to door service from 1 to 24 hour of delivery nationally. Products ADEx have the advantage as the unique company to offer door to door service (D2D) in all the Albanian territory. ADEx has develop its own software to organise the shipment, tracking, confirmation and delivery, in a unique way that ashore transparency and permit to create reports in volumes, sells and speed

of service. The software is genuine and not any other competitor can offer it. The 24 hour service is another advantage of ADEx. So the client may choose to ship or receive in any moment of the day, or night, that is suitable for him. ADEx has all the good will, knowledge and make all the efforts to be updated in the services to offer, so the ultimate service offered to all its clients is CASH ON DELIVERY, suited by PURCHASE ORDER as the ultimate tools of door to door selling activity. Offering these services ADEx is facing the new era of the express delivery by supporting online buying and selling services. Recent developments ADEx has made his entrance in the Albanian market with the clear intention to become a leader in this segment of the market. The intention is to offer the best service possible, comparable to the highest standards of the nearby countries that are already part of the European Community. Thanks to the international experience in the express mail and delivery services, combined with years of activity in the Albanian market of the administrator and of the well trained team, ADEx is a strong reality in the market and leading it. The collaboration with the international and abroad companies that offer the same service combined with the well organised and synchronised local service, give the possibility of competitive prices and the best services. The biggest companies are already the best local clients of ADEx. Promotion ADEx, bring for the first time in the Albanian market promotional packages aiming to increase the reach and to test the behaviour of the targeted clients, keeping always as leading target the best service, a guaranteed activity and the fastest reaction possible from receiving the order up to executing the delivery. The market need this and we

are ready and offering it to our clients and partners already. ADEx, has enter in the market, with the clear intention to give its contribution in expanding and developing this market with the best quality possible, with the highest ethic of addressing and serving the client, with the maximum devotion to realise the express service toward the enterprises, companies, institutions, banks ordinary

people, students etc… The vision of ADEx is to serve to each client at the needed devotion that the satisfaction to be the final result… So ADEx to be YOUR COURIER! Brand value ADEx’s ambitious is to gain the total trust of it’s clients, by offering total solutions on express delivery and spedition activity, from the normal activity of documents, invitations, invoices, and small packages delivery up to dispatching any other good needing fast transport within the city or from one city to the other and through the partners assuring the international delivery.

ADEX ADEx is the new arrival in the express courier market, but the owner of the company, is the person who for the first time in the history of Albania have registered a private company for the express courier in the country.

Market Although beer is one of the most frequently used drinks in the world, its boom in Albania started only after 1990. Compared to age long European tradition, Albania had a modest beer production and consumption experience, so the founders of Stela brewery have responded to the market hunger by investing seriously in equipment, technology and science. Year after year the company has grown and has imported what was tested and stamped as the best beer in Europe. The successful beginning of the joint-stock company Stefani & Co, initially Dorina & Stela, started

20 years ago with the distribution and production capacity of 500 litters per day. Actually the brewery has over 130 employees with a production capacity of 250,000 hl per year. Its brand, Stela beer, is the second better sold beer and it covers about15-18 % of beer consumption in the Albanian market. Achievements Fermentation process is the most important step during beer production chain. Knowing this Stela has made it the key of the success, due to their special yeast that they propagate using in vitro system. This is their identity card for about ten years and assure you that they intend to continue with the same quality for many and many years, because they discovered that they have managed to produce high good quality beer, rich in B vitamins, antioxidant-rich and easily assimilated. Caring always about your health: They ferment in low te m p e ra t u re s under optimal h y g i e n e conditions, They strictly r e s p e c t the beer maturation time on behalf of costs (a process that guarantees the beer taste and quality), They try to easily carbonate beer, in order not to flit removal of oxygen foam the blood, the main cause of beer headaches. Their beers are put and served in all offered formats. Aseptic brewing and filling conditions ensure the security of a slight pasteurization of beer without hereby affecting the healthy components, for which they have

worked hard, in order not to change the beer taste. History â&#x20AC;&#x153;A well-known beer brand is not always guarantee for its quality, but Stella beer has proven that deserves consumer confidence.â&#x20AC;? - Mr. Constantin Gaitatzis. There is a long time since they have been selecting the best malt and hops in rich European market. Their secret production recipe is cooked in fully automate equipment and technology in order to fanatically save the quality of worth, rich in antioxidants and with balanced composition of salts as a result of the optimal treatment of water with the inverse osmosis method. The next step is worth fermentation by yeast, which is in-sit propagated success. Products Five types of beer are produced by Stefani & Co. To meet different requirements, a portfolio of diversified tastes is created, starting with lager (light), continues with pils ending up with strong. Stela Pils: is a type of lager beer (light), fresh, brilliant and consistent foam. Sweetness and bitterness balance each other. This beer has a distinguished aroma of hops which gives a feeling of flowers fragrance. Stela 0.0 %: Nonalcoholic beer Weissbeer Iliria: Typical Bavarian beer. Czech Pilsner; is a typical Czech beer. Similar to the country of origin, it is produced with soft water. It has a smooth bitterness and selected hop aromas make it very special. Strong beer is a consistent beer with a distinguished alcoholic and malt bouquet. Beer is clear, transparent and has a caramel colour. Dense foam and balanced bitterness are typical for this beer. American Cola: Refreshing drink with natural extracts. American Lemon: Refreshing drink with natural extracts. American Orange: Refreshing drink with natural extracts. Adrenalina : Aromatic energy drink with natural ingredients.

Recent developments Stela Beer Distribution knows how to stand by you! The company has a strong team of distributors covering the whole territory of Albania. As soon as products reach the distributors, they are distributed to four sale points: wholesalers, average sale points, bars & pubs, retailers. Thanks to hourly distribution of products and the ongoing promotional activities, exciting events with friends, after work relaxing hours or the unforgettable moments of a concert are always assured with the taste of Stela beer. Stela beer admirer knows very well that they will not be disappointed by the perfect taste of the beer, or by the care of the distribution service, or by our readiness to serve a product which always is kept fresh thanks to the great number of the company coolers in the bars across the country, which cluck happily with the three colour umbrellas in every selling and serving areas. Strong points of distribution network: maximal flexibility and conformity reflecting the market situation. Decision-making here is incomparable to that of competitors, correctness, responsibility and maximal speed in market and customer service,

implementation of much more attractive policies and prices for distributors and collaborators, expansion of the products range in three types of beer: Stela, Cek -Pilsner and Strong to expand its geography and consumers age groups, improving and strengthening the image of our product brand, Promotion “Te Stela” beer garden has been opened Since December 18, 2009. The 15th anniversary of Stefani&Co. marks the opening of the first beer garden in Albania. In the midst of a thriving park, it was conceived in the form of resort offering: the combined pool for children and adults, hotel, playground for children and the first tennis court of Olympic parameters in our country. Especially, the restaurant offers a specialized cuisine for beer amateurs and its “delicacies”. Away from the noise of the metropolis but very close to it, “Te Stela“ is easy to reach destination to which you come blissfully, without fearing the lack of parking, traffic and noise of the metropolis. At “Te Stela“ you can find an exquisite selection of diverse elements from different cuisines that make a perfect pairing for the fresh Stela beer, newly produced in “Stefani & Co” Brewery, a few steps further. Apart from Lager beer and Pilsner in new formats, super fresh beer, unfiltered with just 24 hours shelf life, comes as newness in the Albanian market. Live music and the most beloved A l b a n i a n singers are onstage “Te Stela” every weekend and during the week beer tasting goes perfectly under the sweet sounds of the piano bar atmosphere. Beer tastings are one of the favourite things to attend.

Brand value Stefani &Co, throughout its history, has invested in terms of increasing the quality, continuous improvement of manufacturing equipment and procedures, perfecting this way its image and fulfilling customer’s requirements. Nowadays, while all breweries are investing in technology and equipment, they add importance to the originality keeping of beer production and that distinguishes them from others. The trinomial quality, taste, health has accompanied their process of raw material selection, processing and quality control which have been the subject to the management systems of ISO and HACCP since 2004.

STELA Stefan & Co is one of the pioneering companies in terms of care and efforts it makes to implement contemporary, European programs related to environment, considering this policy as a necessity of control, stability and progress of the whole Albanian environmental issue. In September 2006, Stefan & Co, in cooperation with the Italian design ADA, implemented ISO 140001-2004. Throughout this time, in order to ensure the progress of the process, their modest experience was supported by every necessary progressive investment. Appreciating the assistance and consultancy offered by different projects, to soften a bit difficulties caused by the lack of experts, information and above all the experience, in 2010, in cooperation with UNIDO & UNEP Program and the Albanian Ministry of Environment, the clean production program was implemented (Resource Efficient and Cleaner production) and in two years they were certified. Every day they become more reliable and they have met not only the requirements of the company itself, market and state, but they can compare with European companies.

Market

Achievements

“ÇELESI Media Group” operates in the Albanian market since 1998 and is the leading content provider of the practical information sector in Albania, covering its 5 main fields: C2C, B2C, B2B, art & culture events and tourism. Being the first and unique print-web-mobile integrated platform in Albania, “ÇELESI Media Group” provides 360 º visibility for businesses and 360 ˚ access for the customers, as well as direct interaction between them in real time. ÇELESI newspaper the unique classified advertisements newspaper in Albania, is ÇMG flagship Brand under their Big Umbrella. Their market shares prove that ÇELESI Newspaper is number one in the practical information media. The average sales go from 80 to 85% of its circulation and the web portal www.gazetacelesi.al has actually more than 22.000 unique visitors per day. As a result of the high volume of economic transactions and its high interactivity, ÇELESI is actually the largest marketplace in the country. The market value of assets advertised in each print only by individuals is actually around euro 1.1 billion. Individuals can publish their ads by calling our back office, coming directly in our 14 offices all around Albania, sending e-mails, sending SMS through our dedicated short code 55513 or entering our web portal, launched from December 2011.

In 18 years ÇELESI Media Group grew into one of the most successful company in Albania, with a total of 8 main operations developed under its banner. ÇELESI Media Group has always been acknowledged as one of the most creative and advanced company in Albania, by delivering full range of innovative services and products to their clients. On this regard ÇMG was awarded in 2015 by the Ministry of Economic Development, Trade and Entrepreneurship with the “Bleta e Artë” Prize, selected as the “Innovative Entrepreneurship of the Year”.

History ÇELESI Media Group was founded in 1998 by the visionary founder and CEO, Mr. Ylli Sula. He saw an opportunity at that time, considering the lack of practical information in a market economy that was in a fast growing stage and trying to recover from the big hit of 1997. As we all know, the information is a “Key” factor in the nowadays society, that can open many doors for a successful business. With bearing this in mind and the experience & Know-how of other European countries, Mr. Sula wanted to establish a company with a team of professionals, eager to make a difference through innovative and creative services by using the latest technology and pioneering in the interactive media

solutions. The company adopted the name ÇELESI, which in Albanian means the Key, just to emphasize the purpose of their products. Under this philosophy were developed all the components of ÇMG that are briefly presented below. After the establishment of the newspaper, the group expanded by launching new products in the market and offering new services in terms of facilitating the communication process between businesses and consumers. In 2010 “Tirana Guide” Albania’s first B2C tool was launched. An ideal advertising medium for Tirana’s business community and also a unique reference for Albanian citizens and foreign visitors looking for practical information in the capital city. An important additional value is the on-line approach through our web portal: www. yellowpagesalbania.com. The new portal launched in March 2012 offers the highest standards and technology in yellow pages portals, proposing for the first time in Albania not only all types of search areas, but also an interactive mapping of business locations. In 2004, ÇMG started a series of publications under the umbrella “Practical guides”, which begun with the “Albania coast” guide and followed with 11 other city guides. After that in 2011 they introduced the No.1 portal of hotel reservations dedicated to Albania www.albatrip.com. By 2013 ÇMG had accumulated a vast information on the tourism in Albania, its remarkable archeological sites, traditions and Hotels &

Accommodations options that gave life to the first tourist app for Albania: Explore Albania. It is downloadable for free both from Apple Store and Play Store, for IPhones, I pads and Androids. By enhancing their knowledge of the market, businesses and methods of client retention ÇMG has presented in Albania their fidelity card platform and network. This card, called Karta Extra links many points of sales, from a wide range of products, rewards its owner in every purchase and offers to the businesses itself the opportunity to maintain and expand their clients, by further developing their customer care operations. Incorporating under its umbrella all type of practical Information, ÇMG has introduced to the market the first and only cultural information magazine in Albania, InfoKult Magazine. The publication started in April 2003 and functions as a registrar and barometer for the cultural and artistic market in Albania, answering to all your questions on WHAT? WHO? WHEN? WHERE? HOW?. Starting from August 2012, Kult transferred the content and services into the first and unique interactive cultural information web portal in Albania www. infokult.al, launching in the same time a Facebook profile. ÇELESI Communication Agency was founded in 1998, anticipating the needs of the new Albanian business of postcommunist era, in customer-based advertising and communication services www.celesicommunication.al .By using their expertise and know-how in business intelligence the agency has expanded their services and provide full range of advertising products and services. ÇELESI Communication deliver through innovative services unique database of business contacts as well as insight information on the Albanian Market and its trends. One significant part of the Agency is also the Mapping & Direct Mailing Sector. First structure of this kind in Albania the Mapping & Direct Mailing Sector has created a unique database, experience and expertise Products Çelesi Newspaper Yellow Pages Albania Karta Extra – Fidelity Card Çelesi Communication Agency iMedia – Online Marekting Albatrip – Hotel Reservations Platform Infokult Magazine Explore Albania Mobile Application Recent Developments ÇMG, profound experience in the Albanian market was finalized, in what they call a dream come true, all the needed information in your pocket, every time you need it. Albania Yellow Pages app from ÇMG is the first B2B / B2C application (the first Albanian app registered in Apple Store and Google Play). Combined with Explore Albania Mobile Application, ÇMG offers to the customer full range of practical information and increase your business visibility as your contacts data will appear to

Kush njofton, gjen! Të parët prej 1998 www.gazetacelesi.al anyone who is looking for a specific type of company, accommodations and locations, services or every type of services. iMedia is the last novelty of the agency that provides Interactive media & web marketing solutions, focused on online marketing (Google ads, Social media, Banner campaigns, e-mail campaigns). Through iMedia and their team of experts they apply strategic media planning, search engine optimization, web design and mobile APPS development www.imedial.al. ÇMG platform is in constantly programmed change. The latest project of ÇMG that is about to be implemented in the upcoming year will revolutionize the practical information sector in Albania by upgrading their database, reconfiguring their web portals and the Mobile APPS will be combined. Such developments will offer a unique insight and a unique performance.to assure better performance for all the clients. Promotion Being in continuous contact with its clients, both Institutional and individual costumers, has helped ÇMG to establish a direct relationship with them by creating a unique database and offering in turn services with unique features and has created for them indispensable working tools. The direct communication with their clients as a promotional strategy as well has enhanced their capacity of understanding clients need and evolving the optimal solutions for them. ÇMG through their most followed web portals and applications offers a perfect opportunity for increasing your business visibility and also enables each one of individual customers to find valuable information, in accordance with their fields of interests. Since its beginning, in 2005 ÇMG is proudly committed to fully support the Kult Academy in organizing the annual national KULT Awards ceremony. Each year 12 artist are awarded from more than 48 nominees in 12 arts and cultural categories. Furthermore ÇMG has offered their support for many other social and cultural activities that promotes values in arts, social responsibilities and special programs like Junior Achievement of Albania, etc.

Brand Value Being aware of their specific position, on one hand in between the Albanian consumer, and Albanian business; on the other hand in between the opening Albanian market and foreign investor interests, ÇMG focuses in the practical and objective information products and services, developing the sense of a tangible “ubiquity” or a double and simultaneous presence: Knowing from inside while observing from outside Providing local know-how while using global standards and values Enlarging the range of products and services while mastering each of them Achieving business outcomes while enhancing consumer satisfaction Touching the future while optimizing the present These perceptions represent ÇMG commitment to their clients and consumers.

ÇELESI ÇMG logo is designed in the shape of a compass, symbolizing the necessary guidance and orientation provided for businesses in order to achieve their goals. ÇMG your compass for everything! ÇELESI Newspaper has approximately 1.500.000 copies of sold newspapers per year. Not to mention that one newspaper is read by an average of 8 people, since it is passed from one reader to another, to continue their search. The Mapping &Direct Mailing Sector offers in addition to the traditional services: Quantitative & Qualitative Mapping, Market Segmentation, Catchment Studies and all types of direct mailing: Door to Door, Face to Face, promotional distribution, distribution in the crossroads areas as well as on the stopped vehicles.

Market Delta Group, which DAST ist part of, is a success story in a strong evolution, due to its faresighted vision becoming the trusted name. It takes special care for the today’s reality, by being responsible for a better future in perfect harmony with the environment. After years of carfully studies of the construction market needs in 2008, in the market has made his apparition the range of products DAST. Moving fast and with decision, DAST have now the strong 73% of the entire local market, while the 70% of the entire production’s volume is exported. These volumes tend to grow thanks to a strategic movment to expand the exports of the company in three continents. Achievements Dast following a wining strategy has made present even in the international market its products, by proving once more that the high standards and the quality is the best leading strategy. Referring to the excellent job and biggest achievements of the entire Group, through the President & Ceo’s lead, the Group has granted the award “Most succsessful import-export business for the 2014 year by the Chamber of Commerce of Tirana. Dast has arrived in the market to complete the range of the products to be offered to

the clients, by making the Delta Group on e of the biggest in the construction market of the Balkans. History Dast have a leading mentality, introducing in the market new construction concepts. The presence of the Dastin the Albanian market and in the area, is the proof of the potencial possibilities of the group to answer to the market demands with range of products, affordable prices and quality. In the 2008 was established DAST company. The DAST products made their apparition in the Albanian market, and within the same period these products are present in the Balkans and more. Year after year the range of the products has become wider by reaching more than 400 items having the name DAST on them. The products like adhesives, grout, silicones, refinishes, self levellings, additives, hydro isolators and many, many other products in the construction field are now a reality by reaching 73% of the entire market and continuing of being part and expanding in the markets like Kosovo, Montenegro. Fyrom, Bosnia, Serbia, Greece etc. Meanwhile 70% of the entire production of the factory goes for the needs of the international markets like Italy, Germany, Switzerland, Sweeden, Tunis, Ghana, Liban etc., thanks to a well planned strategy of presence and competititve market offer.

Products Dast makes its products unique and special as the seal of confidence and quality offered to the customers every day Year after year the number of products bearing the stamp DAST, was spreaded in quick steps, counting today around 400 such, that include tile adhesives, primers joints, decorative outfits, mortars, finishes, gypsum based products, auto liveling, sealant, silicone, acids cleaners, nets, straps and other accessories; applicable in tiling, decorative wall wardrobe, the realization of finishes, bonding of different bricks and blocks in the walls, filling of brick and block walls, leveling and grading, as well as hydro-isolation of horizontal and vertical surfaces, indoors and outside in variable weather conditions. Department of the research and development is a new vanguard solution. In the heart and the origin of the product development process is the central laboratory Dast in Durres, Albania, as well as ongoing consultations with several well-known research centers worldwide. This structure ensures the quality of our products the stability and maximum responsiveness to the needs of our market. Our products are certified according to EN standards and ECO frendly technical and quality management standards implemented by TUV. DAST as a company with a clear vision and

focused on the strategy of development and innovation, created DAST Academy. Dast academy is the first academy in the country and region, in this sector and simultaneously an example followed by other businesses later. DAST support the construction industry through this academy by offering a wide range of certification and degree programs through professional collaboration with renowned partners abroad, achieving an excellent knowledge of each participant application methods but also the composition of DAST products. Dast is now a reliable partner for foreign companies

DELTA GROUP Deltagroup is among the first and the only Groups in Albania that can offer a wide rage of products, starting from the building materials, ending at the designed personalised elements to decorate the inner living end working spaces.

which require building quality products with a German technology “Made in Albania”. Recent Developments Dast vision reflects the main principles Security, integrity and durability and make them a reality . The main principles are crucial to the company’s vision in delivering highperfomance. This vision is more that the sales targets or other part of the, marketits about you, acting in a way that allows people to know that they can rely on it to do the right thing. The experience throughout the years, the newest technology introduced, and the coherent designes, has made possible to Delta Group to fullfill any increased need of the industrial and consummers market. Sustainable development has been at the origin of the Dast integrated part of the values and strategy of our company. Promotion Dast, through the years has become a fully consolidated name in the market,

thanks tp a well-stuided marketing and implementation strategy. Dast is present in indoor and outdoor marketing in every client who trades their products by raising an iron army for everyone competitor that wants to penetrate in to this market. A novelty brought by Dast as part of the marketing group is a tool of mobility training center which in quite modern conditions makes possible the development of training seminars wherever professionals and product’s users of Delta Group are. Brand Value Arriving in such a short time, in a single name, and so great as Dast, was not by chance, but as a result of a huge increase in the number of investments, import-export, the expansion of the customer portfolio. The products have the company name Dast throughout all the pack shot, followed by a clear and simple guide of use of any specific product. This way of bringing simple and comprehesive way of use of the product have made communication easy and the use multiplied in the local and international market. 19

Market Deutschcolor as part of the Delta Group, is a success story in a strong evolution, due to its farsighted vision. It takes special care for the todayâ&#x20AC;&#x2122;s reality, by being responsible for a better future in perfect harmony with the environment. Deutschcolor, the company with many years of activity in the wall paints, has chosen in 2012 Delta Group as the partner for the Albanian market, following the strategy of the group to introduce leading brands form the world, to assure the quality by presenting ecologically friendly products that cannot be competed. To be close to the local and to the area market needs, Deutschcolor has started building a new factory for the wall paint production that will meet the highest requirements of the quality and will be one of the most modern in the area, with the newest technology installed. Achievements Deutschcolor was one of the most import-

ant, exclusives contracts that Delta Group signed with companies, products of them are world widely known, by offering to the clients coherent designs and best prices ever in the market. The German world leader, Deutschcolor has made possible to produce its products in Albania due to an exclusive contract between parts. The range of the products, the quality and the notorious of the German group, has made Deutschcolor to be well accepted by the clients and the most demanded products in terms of the wall paints. History Deutschcolor has appointed Delta Group for having the leading mentality, introducing in the market new concepts. The presence of the Delta Group in the Albanian market and in the area, is the proof of the potential possibilities of the group to answer to the market demands with range of products, affordable prices and quality. During the March of the 2012, to the portfolio

of the company is added the Deutschcolor a.c, as one of the well-known worldwide companies. Deutschcolor is originated in Berlin, Germany, during the 1914 and the company and the brand has become famous not only in Germany. Today the company is a worldwide leader in the following materials: well paint interior and exterior, silicones, foams and primers. Deutschcolor is exercising his leading position by offering products that are in perfect harmony with the environment. They are present, as leaders in the following countries: Germany, Austria, Canada, Switzerland, Dutch etc. As part of the Albanian commitment the factory is ready not later than the end of the 2016. Products Deutschcolor brings in the Albanian market what everyone requires. This makes its products unique and special as the seal of quality offered to the customers every day. Deutschcolor is offering the transformation of the communities through the power

of the colours, coming closer with the Deutschcolor products, with a multitude of colours and with products for the interior and exterior, destined for the wooden and iron treatment, decorated colours easy to be applied and eco-friendly. The trust that the German leader has put on the Group, year after year is turned in number of happy clients and most of it, in a dedicated academy, only to pass these traditions to each end every collaborator of the company. Deutschcolor is the company with the best engineers in the region, qualified staff and countless certifications, which makes the whole staff Deutschcolor as the precious asset of the company. Their wide range makes that each client has the satisfaction of their choice in the context of what they require.

Vision makes the difference with the competition and define the relationship that they want to build up. Each and every one is conscious of the tasks and duties to accomplish during the day, that at the end of the day should be in line with the company’s vision, so each client knows what to aspect from the Delta Group. This vision is more than sales targets or other parts of the market it’s about you, acting in a way that allows people to know that they can rely on it to do the right thing.

Recent Developments

Promotion

Deutschcolor, has a unique standard that is at the basis of the daily tasks, it’s Vision. This Vision makes the unique profile of unification of Deutschcolor itself. This

Thanks to a wellstudied marketing and implementation strategy Deutschcolor, through the years has become a fully consolidated name in the market. Deutschcolor is present in indoor and outdoor marketing in every client who trades their products by raising an iron army for everyone competitor that wants to penetrate in to this market. A novelty brought by Deutschcolor as part of the marketing group is a tool of mobility training center which in quite modern conditions makes possible the development of training seminars wherever professionals and product’s users of Delta Group are. Brand Value Arriving in such a short time, in a single name, and so great as Deutschcolor as part of Delta Group, was not by chance, but as a result of a huge increase in the number of investments, import-export, the expansion of the customer portfolio, etc.

The experience throughout the years, the newest technology introduced, and the coherent designs, has made possible to Delta Group to fulfil any increased need of the industrial and consumers market.

of Delta Group. Thermosw factory for the production o Albania. We are close to our their demands, offering the products, with highest qual and facilities to make their more beautiful Products

We believe that our decora ing of out environmen ts world, g oin g bego nd o Delta Group companies ar ready represent. new exposing pavillon in the “Jordan Misja” Market the transformation, quali Delta has managed to sign important, exclu- streat. They can make a real diffe Delta Group has made its entrance in the sives contracts with companies, products of During 2006-2007, a new warehouse and and the has move it’s headquarter in the cityenvironment of ou Market market at the earlier 1996, with its first themrepresent. are world widely known, by offering to exposing area has Delta been build in the Durres brands taat transmit warra clients’ coherent designs and best company “Delta”, that starting at this year the Delta has managed to pricsign city. important, of Tirana and by building a new warehouse adapting to the clients’ n Delta has chosen the city of Durres as a have fulfil most of the needs of the Albanian es ever in the market. Delta Group has made its entrance in the exclusives contracts with companies, and a new exposing pavillon in the “Jordan cumpliance with the environ market for products like parquet, tiles, hy- Through Delta Home well-known brands strategic geopolitical point to increase the essential ingredients that of theminare world known, market atdrosanitary the earlier 1996, with itsIt has firsthas products made their apparition Albanian mar-widely market coverage inMisja” a point streat. of convergence and various accessories. affordable through offers realising the dream of the interior archifor the south of Albanian market and close a new warehouse begun as that a necessity to at introduce brand offering to the clients’ coherent designs During 2006-2007, and company “Delta”, starting this year haveket,by pas imposed the most im names products and it still continues to an- tects to realise projects of the same level as to the biggest port of the country. and best prices ever in the market. exposing area has been build in the Durres fulfil mostswers of the needs of the Albanian market critnriai quality and excelle to the market demand as the biggest in most developed markets, by transforming In the year 2009 Delta inaugurate two exproducts but also for servic spaces Delta in oasis ofHome relax andwell-known ecstat- posingbrands areas in the city of Tirana, in the Through city. for products tiles, hydrosanitary and like most parquet, trusted distributor for any well- the living main goa l is to be geograp beautiful and nicer. has incenter of the city, as well as in the area of the city of Durres known world widely client, Hansgrohe, made theirThermoswiss apparition Albanian Delta has chosen as a and various accessories. It hasasbegun as aicallyhas the customer, offer exactly Duravit, Geberit, Saloni, Aparici, Iris, Krono arrived in the market to complete the range Lapraka with a warehouse also. market, realising the dream of the interior strategic geopolitical point to increase necessity etc. to introduce brand names productsof the an d the at the most appropria products to be offered to the clients, The year 2012 sign the expanding in the city who contribute every day t the DeltatoGroup one of the biggest ofof the Saranda, the citymarket situated incoverage the south ofin a point of convergence architects realise projects same and it stillRight continues to answers to in thethemarket in the centre of Tirana, area by making Delta, to develop and gr construction Balkans. markets, Albania. Theby warehouse and the modern named during 2012most has start it’s in the level as inmarket mostof the developed for the south of exAlbanian market andwith close demand as the“blloku”, biggest and trusted the knowledge, exper posing area are now a point of interes for activity Delta Home, by introducing in the transforming the living spaces in oasis of to the biggest port of the country. distributorAlbanian for any wellknown world widely petendes. Dalta range of p the local building companies and individumarket a full range of products History are flooring, who nicer. need the materials group. relax and ecstatically beautiful els and In theof the year 2009 Delta inaugurate two files, sanitary f needed for the interior andGeberit, the exterior declient, as Hansgrohe, Duravit, Saloni, various acceesones, etc. co Group is situated in the city of Tirana The newst evolution within Delta Group has signKrono of the living Thermoswiss has arrived in the market to exposing areas in the city of Tirana,temational in the bracds such as Aparici, Iris, etc. spaces, products originat- Delta ing from Veneta Cucine, Natuzzi, Ipe Caval- and is composed by the already well-known arrived in March, 28, 2012 with the introducRAVIT Gebenfi Saloni, Apa complete the range of the products to be center of the city, as well as in the area of Right in the centre of Tirana, in the area named companies like Delta home, Deutschcolor, tion on the market of the Delta Home that li, Cantori etc. and many others. Dastthe and clients, Delta. doors toLapraka the clients with in the center the intention to complete of Thermoswiss, offered to by makingopened the the Delta a warehouse also. “blloku”, With during 2012 has start the it’scycle activity Delta Home has brought the 1996, in the city of Elbasan, the of Tirana. Delta Home brings in Albania the the production line, the group has made the During one of the biggest in the construction The year 2012 sign the expanding clusively in thethe best internati Delta Home, by introducing in the Albanian Group agreement to produce and distribute local- Delta company was present with a modest exclusivity of the best brands in the desing the design market of the Balkans. city of Saranda, the city situated in the of your interio market a full range of products needed for the shop dedicated to the tiles, hydro-sanitary of the spaces with the following products: ly the polisterol products of Thermoswiss, bedrooms, living rooms, s livingofrooms, arm- The warehouse and fromthe the February Almost the and various accessories. At earlier year 2000 kitchens, bedrooms, south Albania. the interior and exterior2015. design of70% theofliving rooms, offices, studio and volume produced, goes for the export ad a modern warehouse took place, offering chair, sofas, children’s rooms, offices, stuHistory modern exposing area are now a point of restaurants, f spaces, products originating from Veneta tels, bars, even an exposing area, with a wider range of dio and wardrobe from the classics to the that is a guaranty for success to come. classic to the most mode interes for allthe local building companies Cucine, Natuzzi, Ipe Cavalli, Cantori etc. the products and a price range diversified most modern. Delta Home brings these, The experience throughout the years, renowned names for the in exclusively for you,and fromindividuels the best known technology introduced,the and cycle the co- of Delta Group is situated in the city of Tirana who need the materials of With the newest intention to complete Veneta Cucine, Natuzzi, Ipe Becoming the trend of the moment Delta names of interior design herent designs, has made possible to Delta and is composed by the already well-known the group. The newst evolution within Delta the production line, the group has made the ri Cattelan Italia, Las Group Group to fulfil any increased need of the in- has start to offer to its clients better prod- In July 2013, it was inaugurated a chain of Delta Home’s philosophy w likeaffordable Delta home, has arrived with high quality and prices byDeutschcolor, exposed areas withGroup diversified products, on in March, 28, 2012 agreement to produce and market. distribute locallyucts,companies dustrial and consumers itself in theDast best way Thermoswiss, andpossible, Delta. the city of Fier. the introduction on the market of thetrading Deltaof the product, bu the polisterol products of Thermoswiss, frompositioning the client for every reques gaining reputation and popularity. The de- Meanwhile, on October 3, 2013, opened in Achievements During the 1996, in more the city of Elbasan, Home that clientsfrom a well done w the February 2015. Almost 70% of the volumemand has become more and bigger, Tirana, thethe new showroom, as an opened example the doors to the artwork sional team to be closer to the was clients, Delta haswith of a perfectionism of the of largest company present modest and inalso theone center Tirana. Delta Home brings in of architects, fo produced,Delta goes foristhe export that is aandDelta Group a brand namead in the Albasuggestion that the client m it’s headquarter city tiles, of Tiraand most modern in the region. niansuccess market because has won the trust of move shop dedicatedintothethe hydro-sanitary Albania the exclusivity of the best brands in guaranty for to come. Home has primary aim to its consumers through the brands that al- na and by building a new warehouse and a Thermoswiss Since February 2015 is part The experience throughout the years, the and various accessories. At earlier year 2000 the desing of the spaces with the following ty, relax and confort throu chosen for each part of the newest technology introduced, and the a modern warehouse took place, offering products: kitchens, bedrooms, living rooms, the client, and therefore th coherent designs, has made possible to Delta even an exposing area, with a wider range armchair, sofas, children’s rooms, offices, mitment is to meet the cu

Group to fulfil any increased need of the industrial and consumers market. Achievements

Delta Group is a brand name in the Albanian market because has won the trust of its consumers through the brands that already

SUPERBRANDS

of products and a price range diversified. Becoming the trend of the moment Delta has start to offer to its clients better products, high quality and affordable prices by positioning itself in the best way possible, gaining reputation and popularity. The demand has become more and more bigger, and to be closer to the clients,

studio and wardrobe from the classics to the most modern. Delta Home brings all THINGS YOU DIDN’T KN these, exclusively for you, from the.................................... best known names of interior design. In July 2013, it was inaugurated a chain of DELTA GROUP exposed areas with diversified products, on the city of Fier. Deltagroup is among th only Groups in Albania tha Meanwhile, on October 3, 2013, opened in

wide rage of products, sta building materials, ending signed personalised elem rate the inner living end w

Tirana, the new showroom, as an example of perfectionism and also one of the largest and most modern in the region. Thermoswiss Since February 2015 is part of Delta Group. Thermoswiss is the new factory for the production of polystyrene in Albania. We are close to our customers and their demands, offering the most economic products, with highest quality, for all space and facilities to make their life simpler and more beautiful. Products We believe that our decoration or designing of out environmen ts will change our world, going beyond our imagination. Delta Group companies are pioneering of the transformation, quality and design. They can make a real difference to people and the environment of our cities through brands taat transmit warranty. Delta Group adapting to the clients’ needs, is in full cumpliance with the environment needs for essential ingredients that make life mote affordable through offers by Delta. Delta pas imposed the most important market critnriai quality and excellence, not only for products but also for services offere d. Our main goa l is to be geographically closar to the customer, offer exactly what he wants, an d at the most appropriate prme. Those who contribute every day to move forward Delta, to develop and grow, are eeople with the knowledge, experience and competendes. Dalta range of products offered are flooring, files, sanitary facilities, valves, various acceesones, etc. coming under intemational bracds such as Hansgrohe, DURAVIT Gebenfi Saloni, Aparici, Iris, Krono and many others. Delta Home has brought in Albania exclusively the best international brands for the design of your interiors, as kitchens, bedrooms, living rooms, sofas, children’s rooms, offices, studio and wardrobe, hotels, bars, restaurants, from the most classic to the most modern of the most renowned names for the interior design as Veneta Cucine, Natuzzi, Ipe Cavalli, Cantori Cattelan Italia, Las Group, Batistella etc. Delta Home’s philosophy was not only just trading of the product, but also assisting the client for every request, reailising an artwork from a well done work of a professional team of architects, for any request or suggestion that the client may need. Delta Home has primary aim to offer commodity, relax and confort through it’s products chosen for each part of the living space of the client, and therefore the biggest commitment is to meet the customers’ satis faction. This

is the emotional attach and the motivation commitment of the Delta Group. It connects us with the real world around us and allows people to benefit from what we offer. Recent Developments Delta Group, has a unique standard that is at the basis of the daily tasks, it’s vision. Each and every one is conscious of the tasks and duties to accomplish during the day, that at the end of the day should be in line with the company’s vision, so each client knows what to aspect from the Delta Group. Its vision reflects the main principles Security, integrity and durability and make them a reality. The main principles are crucial to the company’s vision in delivering high performance. vision is more than sales targets or other parts of the market it’s about you, acting in a way that allows people to know that they can rely on it to do the right thing. Our philosophy is evident in respecting the values, traditions and innovations and the key words for us are trust, continuity and longevity. It is something that makes us proud and guaranties the every day living at Delta Group. Promotion Delta Group through the years has become a fully consolidated name in the market, thanks to a well-studied marketing and im-

plementation strategy. The intertwining use of different marketing channels such as television, radio, printed media, indoor, outdoor, and online marketing at sites with high visibility or in different social networks, has realised that the customer is always informed for each and every step that the companies of the Group make in their profit. A novelty brought by Delta as part of the marketing group is a tool of mobility training center which in quite modern conditions makes possible the development of training seminars wherever professionals and product’s users of Delta Group are. There are many cultural events sponsored by the Group as sport and artistic activities, supported through the years locally and in the Balkans area. To meet customer satisfaction is the key to the success of the delta group marketing team doing that every marketing campaign be under extreme focus of this mission. Brand Value DELTA GROUP was established in May 2013, time in which the competitive companies were at the highest level of their success. Arriving in such a short time, in a single name, and so great as DELTA GROUP, was not by chance, but as a result of a huge increase in the number of investments, import-export, the expansion of the customer portfolio, etc. 23

We set the standar ts,

We set set the the standar standar WeWe set the standar ts,ts,ts, the others follow the others others follow follow thethe others follow

www.edilal.com www.edilal.com www.edilal.com www.edilal.com

MARKET MARKET MARKET MARKET Market Founded 1994, inmore 1994, forthan more for more thandecades, than twotwo decades, decades, Founded inFounded 1994,infor two

Founded in 1994, forconstruction more two decades, Founded in “Edil-Al” 1994, for more thanthan twocompany decades, “Edil-Al” sh.p.k. sh.p.k. construction company has has pre-pre“Edil-Al” sh.p.k. construction company has pre“Edil-al” sh.p.k. construction company has “Edil-Al” sh.p.k. construction company has vailed vailed in the in construction the construction industry industry by becoming byprebecoming vailed in the construction industry by becoming prevailed in the construction industry a leader a leader in Albania. in Albania. vailed in the construction industry by becoming by a leader in Albania. becoming a leader in Albania. Currently, Currently, “Edil-Al” “Edil-Al” sh.p.k sh.p.k Company Company ranks ranks a leader in Albania. Currently, “Edil-Al” sh.p.k Company ranks Currently, “Edil-al” sh.p.k Company ranks as the as the first first one one withwith a considerable a considerable working working “Edil-Al” Company ranks asCurrently, the first one with a sh.p.k considerable working constructing in with constructing of shopping of shopping centers, centers, aspotential thepotential firstinone a considerable working potential in constructing of shopping centers, as the first one with afunctional considerable working apartments, apartments, functional environments environments within within potential in constructing of shopping centers, apartments, functional environments within potential inresidential constructing oftouristic shopping centers, residential complexes, complexes, touristic villages villages and and ho- hoapartments, functional environments within residential complexes, touristic villages and hoapartments, functional environments within tels tels projected projected and and administrated administrated by companies by companies residential complexes, touristic villages tels projected and administrated by companies with with long long experience experience in the in field. the field. residential complexes, touristic and ho- by and hotels projected andvillages administrated with long experience in the field. tels projected andwith administrated by companies companies long experience in the field. ACHIEVEMENTS ACHIEVEMENTS with long experience in the field. ACHIEVEMENTS

de co “E of ex ba

Today Today the the company company records records many many successful successful

Today the company records successful ACHIEVEMENTS projects, projects, suchsuch as 15 asindividual 15many individual buildings buildings and and 5 5

Today the company records manyand successful projects, 15 individual buildings bigsuch residential big as residential and and service service complexes complexes in5Tirana, in Tirana, projects, such as 15 individual buildings and big residential and service complexes in Tirana, by reaching by reaching a surface a surface of 350.000 of 350.000 m² for m² for living living Today 5the company records many successful big residential and service complexes in by reaching a surface ofspaces 350.000 m²100.000 form² living and and services services spaces and and 100.000 for m² shopfor5 shopprojects, such as 15 individual buildings and Tirana, by reaching a surface of 350.000 m2 and services spaces and 100.000 m² forhave shoppingping centers. centers. Amongst Amongst them them we we have to mento menbig residential and complexes in Tirana, living andservice services spaces 100.000 ping for centers. Amongst them we have toand mention tion projects projects such such as ETC, as ETC, Kristal Kristal Center, Center, The The Eye Eye bytion reaching asuch surface of 350.000 m² for“Greenery” m2of the for shopping centers. Amongst them projects as(Syri ETC, Center, The Eye of Lake the Lake (Syri i Kristal Liqenit), i Liqenit), Kristal Kristal 2, 2,living “Greenery” we have toi Liqenit), mention projects such as and ETC, and services spaces and 100.000 m² for Complex shopof the Lake (Syri Kristal 2, “Greenery” (Gjelbërimi) (Gjelbërimi) Complex, Complex, “Don “Don Bosko” Bosko” Complex and Kristal Center, The Eye of the Lake (Syri i family, We We keep keep our our promises promises thanks thanks to our to our qualiquali- HISTORY ping centers. Amongst them weComplex have to men(Gjelbërimi) Complex, “Don Bosko” and lastly, lastly, “Concord “Concord Center”, Center”, which which waswas awarded awarded the the HISTORY functional services and shopping Eye of Tirana” (Syri i Tiranës) up to a variety Liqenit), Kristal 2, “Greenery” (Gjelbërimi) fied, capable capable and and experienced experienced Theresidential The key key ofHISTORY of We keep our promises thanks tostaff. ourstaff. quali“best “best Residence Residence of the of the year” year” prize prize accorded accorded by lastly, “Concord Center”, which was Center, awardedThe the Eye by fied, tion projects such as ETC, Kristal centers within well planned of touristic villages alongside the Albanian “Don Bosko” Complex and our our success success is the is connection the connection best ofthe best people in in Based the guru the guru of of real estate, estate, Donald Donald Trump. fied, capable and experienced staff.ofThe key ofpeople Residence ofi real the year” prize accorded by lastly, Based on our ondetermination our determination to bring to bring unique unique design design complexes, administrated by company. shore. of“best the Complex, Lake (Syri Liqenit), Kristal 2,Trump. “Greenery” order order to develop to connection develop a project a project the the startin start toto its to its and “Concord Center”, was awardedWe the Today we are weDonald are notwhich not simply simply constructers. constructers. ourWe success is the offrom bestfrom people the guru ofToday real estate, Trump. and quality quality in any in project, any project, the company the company has gained has gained Based on our determination to bring unique design We keep our promises thanks our (Gjelbërimi) Complex, “Don Bosko” Complex and finalization. think think of every ofnot every aspect aspect ofconstructers. your of your project project and and we rewe refinalization. “best Residence of the year” prize accorded order to develop a capable project from theexperienced start to its an undisputable an undisputable reputation reputation by leading by leading history the history Today we are simply We and quality in any project, the company hasthe gained and staff. History We keep our and promises thanksstaff tostaff our qualilastly, “Concord Center”, which awardedof theof our qualified, HISTORY Our Our technical technical and professional professional hasan has this this byofmanaging by managing allwas life-processes all life-processes thealize guru real estate, Donald of construction of construction as amongst as amongst the most the most successful successful finalization. thinkby ofalize every aspect of your project and we Trump. re- our undisputable reputation by leading the history in in Thecapable key of and our experienced success is the connection fied, staff. Theclosekey planning of “best of year” prize accorded by gained gained experience experience in allinfields all fields and and works works closeconstructions, starting starting from from urban urban and and and implementing luxurious luxurious residencies residencies Our technical and professional staff has Today we arethe not simply constructers. We alize Residence this byconstructions, managing all life-processes of space ourspace of construction as and amongst most successful in to bring of best people in order to develop a project planning Based on implementing ourthedetermination our success is the connection of best people inthe ly with ly with the the team, team, so we so we can can provide provide quality, quality, the guru of real estate, Donald Trump. its construction its up to upthe to your quality the quality of your of your life. life. Based on our determination tointernabring unique design in in country. the country. “Edil-Al”sh.p.k, “Edil-Al”sh.p.k, recognized recognized internagained experience in all fields and works closeconstructions, starting from urban space and think of construction every aspect of project and we from planning and implementing luxurious residencies the start to its finalization. unique design and quality in any project, planning planning and and sustainable sustainable functionality. functionality. Our in-into inOurare Our reputation, as quality asconstructers. quality producers producers and and rere-order tionally tionally for civil for civil engineering, engineering, industrials industrials and and infrainfra-has gained to develop a can project from theOur start its we not simply We ly with the team, so we provide quality, itsToday construction upreputation, to the quality ofall your life. realize this by managing life processes and quality in any project, the company the country. “Edil-Al”sh.p.k, recognized internaOurvestment technical and professional staff the company has gained an undisputable vestment in training in training for capacity for capacity building building of our structure, specting theasthe time limits, limits, is our is our most most precious precious structure, a leading is a leading company company in the in construction theby construction planning and sustainable functionality. Our in-of our quality producers and refinalization. ofreputation, ourspecting constructions, starting from urban thinkOur of every aspect oftime your project and we retionally civil and infraanisengineering, undisputable reputation leading has gained experience in all fields and for reputation by industrials leading the historytheofhistory employees, employees, for each for each single single person, person, has has resulted resulted value. value. Our Our strength strength is the is the dedication dedication for client for client industry industry and and hold hold a rich a rich portfolio portfolio of investments of investments in training for capacity building of our staff specting theand timeits limits, is life-processes our most space construction upprecious to the structure, is a leading company in the construction Our technical and professional has alize this by managing all of quality ourvestment of construction as amongst the most in works closely with the team, so we canand and construction asthe amongst theIt successful most fruitful. satisfaction satisfaction by giving by dedication giving them them the the best best raterate for for fruitful. developments developments inportfolio the in real real estate estate in Albania. in Albania. It employees, for each single in person, has resulted value.ofOur strength is the for client industry and hold a rich of investments your life. gained experience all fields and works closeconstructions, starting from urban space and provide quality, planning and sustainable successful in planning and implementing planning and implementing luxurious residencies Thanks Thanks to the to the vision vision and and entrepreneurship entrepreneurship therefore the the investment made, made, thusthus building building reretherefore produces produces sustainable sustainable fruitful. satisfaction by investment giving them the best rate strong for strong and in the real estatevalues. in values. Albania. It country. Our reputation, as quality lyskills with team, so we provide quality, functionality. Our investment injobtraining fordevelopments luxurious residencies in the its construction upwith to the quality of yourproducers life. in the country. “Edil-Al”sh.p.k, recognized internaskills of the our of our leaders leaders and and the can the great great job of the of the lations lations with them. them. to the vision and entrepreneurship the investment made, thus therefore produces sustainable values. and respecting thebuilding time strong limits,re- is ourThanks capacity building of our employees, for eachin“Edil-al”sh.p.k, recognized internationally and sustainable functionality. Our staff, staff, many many interesting interesting projects projects are are already already Our reputation, andfirst reToday Today theas company thequality company isproducers ranked is ranked the first the as per as perplanning tionally for civil engineering, industrials and infraRECENT RECENT DEVELOPMENTS DEVELOPMENTS skills of our leaders and the great job of the lations with precious them. most value.premises Our strength is family, the single person, has resulted fruitful. forstructure, civil engineering, industrials and part part of our ofinour future future portfolio, portfolio, suchsuch asbuilding premises as premises workload, workload, bylimits, building by building premises for your for your family, vestment training for capacity of our specting the time is our most precious is a leading company in the construction staff, many interesting projects are already Today the company is ranked the first as per RECENT DEVELOPMENTS dedication for services client satisfaction by withgiving Thanks to the vision and entrepreneurship infrastructure, is a leading company in that that hold hold our our style style such such as “The as “The Eye Eye of Tirana” of Tirana” functional functional services and and shopping shopping centers centers withOur Our activity activity cover cover urban, urban, civil,a civil, market market and and indusinduseach single person, has resulted value. Our by strength is thefor dedication for client industry and hold rich portfolio of investments part employees, of our futurefor portfolio, such as premises workload, building premises forinvestment your family, them the best rate the made, (Syri i Tiranës) i Tiranës) upleaders to upa to variety a variety of touristic of touristic villagvillagin well in well planned planned residential residential complexes, complexes, adminisadminis- (Syri skills of our and the great job of the construction industry and hold a rich trialtrial constructions. constructions. Starting Starting earlyearly apartments apartments fruitful. our style such as “The Eye of Tirana” satisfaction by giving them the best rate forthat hold functional services and shopping centers withand developments in the estate in Albania. It cover urban, civil, market andreal industhus building relations with them. es alongside es staff, alongside the Albanian the Albanian shore. shore. projects Our trated trated by the by strong company. the company. the many interesting areactivity portfolio ofbuildings, investments and developments withwith separate separate buildings, we we have have currently currently (Syri i Tiranës) up to a variety of touristic villagin well planned residential complexes, adminisThanks to the vision and entrepreneurship the investment thusisbuilding re- as trial constructions. Starting early apartments therefore produces sustainable values. Today themade, company rankedstrong the first already part of our future portfolio, such as in the real estate in Albania. It therefore es alongside Albanian shore. trated by workload, thethem. company. with skills ofthe our leaders and the great job of theseparate buildings, we have currently lations with per by building premises for your

Gr ec am an “F “D

co W su ele

Achievements

Today the company is ranked the first as per workload, by building premises for your family, functional services and shopping centers within well planned residential complexes, administrated by the company.

pa w In co ise “E co th

premises that hold our style such as “The

staff, many interesting projects are already part of our future portfolio, such as premises that hold our style such as “The Eye of Tirana” (Syri i Tiranës) up to a variety of touristic villages alongside the Albanian shore.

produces sustainable values.

RECENT DEVELOPMENTS

Our activity cover urban, civil, market and industrial constructions. Starting early apartments with separate buildings, we have currently

re en op m to st

esign ained esign story ained ful in story ncies ful in ernancies nfraernaction ments nfrania. It ction

ments nia. It

dusents ently

your choice by saving you time and money, ises and centers. 1999, abroadOur by real professionals hasachieved resulted fruitpassed onshopping planning and Starting buildingfrom complexes technical staff has high levels bring toBRAND you the best information from differVALUES “Edil-Al”sh.p.k. is strongly oriented in producing in long term. with wider living space and economic activity. ful of professionalism in every field, offering thus ent paths. Yes, you can choose online. We have on planning and focused building complexes Ourimage technical staff has achievedInvesting high levelsin caBRAND VALUES materials of concrete processing, In constructing the last passed years we have been in the quality, and commodity. made this possible for you. Wean recommend you to facilitate We of course have aim. We try with wider living space and economic activity. of professionalism in every field, offering thus thus covering 65% of the market. construction of touristic villages, office prem- PROMOTION pacity building of our staff inside Albania and to followyour step choice by stepby thesaving suggestions of ourand money, you time In thewith lastcenters. years have beenfrom focused quality, and commodity. Investing in ca-fruitWe of bring course have an aim.our We consultancy try towith facilitate Together otherwecompanies of 1999, the in the ises and shopping Starting abroad byimage realsuch professionals has resulted webpage and if you need wefrom differseveral objects as: saloons, studios, cooperation and consultation capable, to you the best information construction of touristic office building our electrical staff inside Albania Group, we realised some of thevillages, biggest proj- premyour choice by saving you and since money, “Edil-Al”sh.p.k. is strongly oriented in producing fulpacity inthe long term. Finding perfect for station you is and aof are schools as well asofenvironment an communicative professionals theWe have ready forpaths. it. ent Yes, you time can choose online. isesmaterials and shopping centers. Starting from 1999, abroad real professionals fruit- creation ects regarding infrastructure in processing, Albania, bring you the best information from differ50 MW. to the realization of the projects, constructing of concrete challenge webycannot resist. Wehas likeresulted to create Our to reputation as quality guarantee and made this possible for you. We recommend you “Edil-Al”sh.p.k. is strongly producing ful Our in long term. Finally, our company aim at investing and respecting remains amongst which the well-known are in Rinas passed onofmost planning andoriented building complexes technical has achieved high levels ent paths. Yes, you can choose online. haveof thus covering 65% the market. opportunities for youstaff and all facilities in order BRAND VALUES the strength. deadlines one PROMOTION to our follow step by comprises step theWe suggestions of our EDIL-AL with wider living space and economic activity. of professionalism in every field, offering thus developing the Albanian coastline, as well Our technical staff has achieved high levels of constructing materials of concrete processing, and Gjakova airport runway, inter-urban roads Together other and companies the to choose made this possible for you. We recommend you passed with on planning building of complexes Our technical staff has achieved with high comfort, your perfecthigh res- levels our highest assessments. Our strongest webpage and if you need ourpoint consultancy we BRAND VALUES In thecovering years we have been focused in the quality, image and commodity. Investing in ca- professionalism as constructing contemporary in every field, of course have anproviding aim. try tooffering facilitate with wider living space and economic activity. of professionalism inenvironment every offering thus 65% of the market. “Fushë-Krujë – last Milot”, “Rrogozhinë Group, wecompany realised some offirst the biggest projThe ranks in– Elbasan”, work PROMOTION to follow byand step the We suggestions of our idential environment. The key offield, our harbors. success care them with thethus Finding the perfect for youthus isis We acustomer arestep ready for it. construction ofwe touristic villages, office inprempacity“Edil-al” building our staffowns inside Investing Albania and yourWe choice by saving you time We andInvesting money, Currently sh.p.k the most image andneed commodity. in In the last years have quality, image of and in ca-quality, course an try towe facilitate volume building family Together withbeautiful otherbeen companies of the the “Durrës – by Plepa”. ects regarding infrastructure infocused Albania, layschallenge at the fulfilling on commodity. time and We quality webpage and if reputation youhave ouraim. consultancy best ratesof and values in exchange of the investwe cannot resist. like our to create Our as quality guarantee and ises and shopping centers. Starting from 1999, abroad by real of professionals has resulted fruit-andcapacity construction of touristic villages, office prembringyour to you the best information from differpacity building ofthe our staff inside Albania strategic points Albanian Riviera, building of our staff inside Albania choice by saving you time and money, homes with functional amenities and Industrial and constructions of our projGroup, wepublic realised someoriented of theare biggest amongst which the most well-known Rinas promises, engaging and capable and qualified Finding the perfect environment for you is a ment made, building thus sound relations. opportunities for you and all facilities in order are ready for it. respecting the deadlines comprises one of “Edil-Al”sh.p.k. is strongly in producing ful in long term. ises and shopping centers. Starting from 1999, real professionals has resulted fruit-and ent paths. Yes, you canreal choose online. We have bring to you best information from has differwhichabroad in thebyfuture are expected to bring abroad bythe professionals shopping-centers indevelopment well-planned company areairport part ofisrunway, the strategy. and Gjakova inter-urban roads ects regarding infrastructure Albania, staff. The cooperation consultation with to ful choose with highand comfort, challenge we cannot resist. We your like toperfect create resour highest assessments. Our strongest point Our reputation as quality guarantee and constructing materials of concrete processing, “Edil-Al”sh.p.k. strongly oriented ininproducing in long term. made this possible you. We recommend you ent paths. Yes,for can choose online. We have another dimension in the Albanian tourism. resulted fruitful inyou long term. residential complexes administrated byare Rinas We would like to mention here several objects “Fushë-Krujë –covering Milot”, “Rrogozhinë – Elbasan”, amongst which the most well-known capable, communicative professionals since thus 65% of theconcrete market. constructing materials of processing, idential environment. The ofon our success is customer care themyou with the opportunities for youstands and all key facilities in order respecting theby deadlines comprises one of PROMOTION to follow step step the suggestions of our made this possible forand you.providing We recommend The key of our success at the time the thus covering 65% ofschools the market. Together with other companies the suchcompany. as: saloons, studios, as well as anofroads “Durrës – Plepa”. PROMOTION to follow step by step the suggestions of our and Gjakova airport runway, inter-urban webpage and if you need our consultancy we the creation to the realization of the projects, lays at the fulfilling on time and quality our best rates and values in exchange of the investto choose high comfort, res- Brand our highest assessments. Our strongest point realization andwith high quality ofyour ourperfect projects, Value Together with other companies of the Group, we realised some of the biggest projwebpage and if you need our consultancy we Finding the perfect environment for you is a are ready for it. electrical station of 50 MW. Industrial and public constructions of our “Fushë-Krujë – Milot”, “Rrogozhinë – Elbasan”, remains ourcapable strength. promises, engaging qualified mentcare made, idential environment. The capable key of staff. ourand success is customer and building providingthus themsound with therelations. engaging and and qualified The Group, weregarding realised some the biggest projects infrastructure in and Albania, Finding the environment you is a are reputation ready for it. challenge we perfect cannot resist. like for to high create Our as quality guarantee and Finally, our company aim atofinvesting company are part of the development strategy. Our technical staff has achieved staff. The cooperation andWe consultation with “Durrës – Plepa”. Recent developments cooperation and consultation with capable, We of course have an aim. We try toinvestfacilitate lays at the fulfilling on time and quality our best rates and values in exchange of the ectsamongst regarding in are Albania, challenge wefor cannot resist. We likeinto create respecting which infrastructure the most well-known Rinas Our the reputation quality guarantee and opportunities you and all facilities order deadlinesascomprises one of the Albanian coastline, as well as Wedeveloping would like to mention here several objects capable, communicative professionals since levels of professionalism in every field, offering communicative professionals since the your choice by saving you time and money, Industrial and public constructions of our promises, engaging and capable and qualified made, building thus sound relations. amongst which the most well-known are Rinas opportunities and all facilities order ment respecting the deadlines comprises one of and Gjakova airport runway, inter-urban roads to choose with for highyou comfort, your perfectinresour highest assessments. Our strongest point such as: saloons, studios, schools as Currently well–and as an creation constructing contemporary harbors. Our activity cover urban, civil, market toThe the realization the projects, you the best information from thequality, creation to the of the projects, thus image and commodity. Investing company are part of the development strategy. and Gjakova airport runway, inter-urban roads to choose with highrealization comfort, your res-bring staff. cooperation andof consultation with ourtohighest assessments. Our strongest “Fushë-Krujë – Milot”, “Rrogozhinë Elbasan”, idential environment. The key of ourperfect success is customer care and providing them with the point industrial constructions. Starting early remains ourour strength. different paths. Yes, youproviding canofchoose online. electrical station of 50 MW. “Edil-Al”sh.p.k owns the most strategic points “Fushë-Krujë –like Milot”, “Rrogozhinë – Elbasan”, remains strength. idential environment. The key our since success in capacity of ouronstaff inside Albania customer care We would to mention here several objects “Durrës – Plepa”. capable, communicative professionals lays atbuilding the fulfilling time andofquality our bestisrates and values inand exchange thethem invest-with the – Plepa”. apartments with separate buildings, we Our technical staff has achieved high levels of We have made this possible for you. We lays at the fulfilling on time and quality our best rates and values in exchange of the investFinally, our company aim at investing and of the“Durrës Albanian Riviera, which in the future are Industrial and studios, public constructions Our technical has achieved and abroad by real professionals has resulted promises, engaging and staff capable qualified ment made, building thus sound relations. such as: saloons, schools as wellofasour an the creation to the realization of and the projects, high Industrial and public constructions of our promises, engaging and capable and qualified have currently passed on planning and ment made, building thus sound relations. professionalism in every field, offering thus recommend you to follow step by step the company are part of the development strategy. developing Albanian well expectedelectrical tothe bring anotherofcoastline, dimension in the Al-as fruitful staff. The cooperation levels professionalism inconsultation every field,with offering in of long term. 50development MW. as remains our strength. and company are station part of mention the strategy. staff. The cooperation and consultation building with wider living space quality, image and commodity. Investing inwithsuggestions of our webpage and if you need We contemporary would like to here several objects capable, communicative professionals since constructing harbors. Currently banian complexes tourism. thus quality, image and commodity. Investing Finally, companyhere aim several at investing and Our technical staff has achieved high We would likeour to mention objects capable, communicative professionals sinceour consultancy we are ready for it. and economic activity. In the last years capacity building of our staff inside Albania such as: saloons, studios, schools as well as an the creation to the realization of the projects, “Edil-Al”sh.p.k the most strategic points The key of owns our success stands at the as on well time in the capacity building of our staff inside Albania such as: saloons, studios, schools as an developing the Albanian coastline, as well as creation to the realization of the projects, levels of professionalism in every field, offering electrical station in of 50 we have been focused theMW. construction and remains abroadourbystrength. real professionals has Our reputation as quality guarantee and of realization the Albanian Riviera, which in our the future are andstation high contemporary quality of projects, electrical of 50 MW. and abroad real and professionals has resulted remains ourby strength. Currently thus quality, image commodity. Investing Finally, our office company aimharbors. at investing and of touristicconstructing villages, premises and Our in technical staff has achieved high respecting the deadlines comprises one of resulted fruitful long term. Finally, our company aim at investing and fruitful in long expected to bring another dimension in the AlOur technical staff has achieved high engaging capable and qualified staff. The coterm. developing the Albanian coastline, as well as “Edil-Al”sh.p.k owns the most strategic points levels of professionalism in staff everyinside field, offering shopping centers. Starting from 1999, in capacity building of our Albania our highest assessments. Our strongest developing the Albanian as well as levels of professionalism in every field, offering banian tourism. operation and consultation withcoastline, capable, comconstructing contemporary harbors. Currently thus abroad quality,by image and commodity. Investing “Edil-al”sh.p.k. is strongly oriented in of the Albanian Riviera, which in the future are Promotion care and providing them and real professionals has resulted constructing contemporary harbors. Currently thus quality, image and commodity. Investingpoint is customer www.edilal.com The key“Edil-Al”sh.p.k of constructing our success stands at the on time municative professionals since the creation owns the most strategic points in capacity building of our staff inside Albania with the best producing materials ofpoints www.edilal.com rates and values in exchange expected toowns bring another dimension the Al“Edil-Al”sh.p.k the most strategicin fruitful in long term. of our staff inside Albania in capacity building ofand the Albanian Riviera, which in65% the future are realization high quality of our projects, to the of Riviera, the projects, remains our and the abroad by real environment professionals hasfor resulted concrete processing, thus covering of Finding perfect you of the investment made, building thus ofrealization the Albanian which in the future are and abroad by real professionals has resulted banian tourism. expected to bring another dimension incotheAlAlfruitful in long term. engaging capable and qualified staff. The strength. expected to bring another dimension in the the market. is a challenge we cannot resist. We like to sound relations. fruitful in long term. The key of our success stands at the on time banian tourism. operation and consultation with capable, com- create opportunities for you and all facilities banian tourism. Together with other companies of the realization and high quality of atour projects, The of our success stands theon ontime time Therealised key key of our success the municative professionals since theat creation Group, we some ofstands the biggest in order to choose with realization and high quality of our projects, engagingand capable and qualified staff.projects, The corealization high quality of our projects regardingof infrastructure Albania, to the realization the projects, in remains our high comfort, your engaging capable and qualified staff.The Thecomcoengaging and qualified cooperation and consultation withstaff. capable, amongst whichcapable the most well known perfect residential strength. operation consultation withcapable, capable,comcomoperation andand consultation with professionals since the creation are Rinasmunicative and Gjakova airport runway, environment. The key of municative professionals since the creation creation municative professionals since the to the realization of the projects, remains our inter urban roads “Fushë-Krujë – Milot”, our success lays at the to the realization projects,remains remainsour our to the realization of of thethe projects, strength. “Rrogozhinë – Elbasan”, “Durrës – Plepa”. fulfilling on time and strength. strength.

www.edilal.com

Industrial and PRODUCTS public constructions quality our promises, “EDIL-AL”of SH.P.K our company are part of the development engaging and capable strategy. We would like to mention here and qualified staff. The I. Civil construction

II. Industrial Construction

PRODUCTS “EDIL-AL” SH.P.K

Residential buildings • Gas and oil warehouses PRODUCTS “EDIL-AL” SH.P.K PRODUCTS “EDIL-AL” SH.P.K • Residential buildings • Factories of Heavy PRODUCTS “EDIL-AL” I. Civil construction II. Industrial Construction • Residential complexes IndustrySH.P.K • Residential or touristic • Saloons, industrial I. Civil construction II. Construction I. Civil construction II.Industrial Industrial Construction Residential •caserns Gas and villages buildings etc.oil warehouses I. Civilbuildings construction Industrial Construction • Residential • Factories Residential buildings ••II. Gas andofoilHeavy warehouses Residential buildings Gas and oil warehouses • Residential buildings • Factories of Heavy • Non-residential Residential complexes Industry buildings III. Infrastructure • Residential buildings • Factories of Heavy • Residential complexes • • Residential or touristic • Saloons, industrial Residential buildings • Industry Gas and oil warehouses • Residential complexes Industry Shopping and Business • Residential or touristic • Saloons, industrial • Residential or touristic • Saloons, villages caserns etc.industrial buildings Factories of Heavy • Highways and roads Centers villages caserns etc. villages caserns etc. • Residential • TV studios, schools complexes • AirportIndustry runways Non-residential buildings Infrastructure Non-residential buildings III. • Residential or touristic •III.Infrastructure Saloons, industrial • Premises for public activities • III. Harbors Non-residential buildings Infrastructure • Shopping and Business • Shopping and Business villages caserns etc. • Shopping and Business • Highways and roads Centers • Highways and roads Centers • Airport Highways and roads Centers schools • TV studios, • runways • TV studios, • Airport runways Non-residential buildings Infrastructure • TVschools studios, schools Airport runways • Premises for public activities ••III.Harbors • Premises for public activities • Harbors • Premises for public activities • Harbors Shopping and Business

• •

Centers TV studios, schools Premises for public activities

• • •

Highways and roads Airport runways Harbors

Market

Achievements

EHW Company operates in the sector of meat and ham and salami processing since 1992. Starting from this year, it has been affirmed as the biggest and the most important producer in the Albanian market. In the foundations of EHW’s success stands the high quality of the meat processed, whose major part comes from the local farmers and the rest from the most wellknown companies of the meat industry in Europe, in places such as Italy, Germany or Hungary. The meat is part of the carefully prepared recipes from specialist of salami and ham production and it is mixed with most natural and qualitative spices from the European market. The variety of products includes salamis and hams from pork, veal or chicken. Another important element is the usage of advanced technologies, which are part of the EHW’s process since the beginning. They have been chosen to have the ability to be renovated in time.

In order to ensure that the final product fulfills all elements of European quality requirements, an everyday control is conducted regarding the hygiene, raw material and nutrition values of the product. In 2003, EHW has been certified from the prestigious Italian “Certiquality” institution with ISO 9001:2000 and HACCP. Therefore, the company today offers around 70 types of salamis and hams, which are tasty, healthy, and freshly distributed everyday in retail shops of the company and the entire market.

traditions of the best-selling brands of salami in our local market. This is the case of “Tourist” salami very famous before the 90’s, brand that has been developed with successes from EHW. In these years it became affirmed as the largest producer in the Albanian market. What stands on the basis of this success is an accurate selection of the meat for processing, the use of an advanced technology and especially a strict control on hygiene and nutritional values of the products. EHW GmbH is certified with the standard ISO 9001:2000.

History

Products

EHW has been part of the “Meat Processing & Salami“ sector since 1992. The company’s shareholders had the intention to bring in the Albanian market the ultimate German technology in the sector as the German knowhow. Of course everything was developed in constant relation with the needs of the Albanian market and the

EHW GmbH products are various and made of pork, veal and chicken. Based on the type and way of consumption, the products are divided into several categories: Cooked Salami Sausages, Hot Dogs, Parisian, Tirana, Mortadella, Salami-ham, Bratwurst, Tullon, etc.

These are products that are freshly consumed, fried or slightly baked. Season baked salami Tourist, Saxon, Milanese, Koch, Napoli, Montana, etc. Cooked Hams Boneless ham, smoked ham, chicken breast, veal ham, pork and chicken arosto. These products are served in thin and cold slices in order to experience their delicate taste. Crudo Salami Prosciutto crudo, crudo Milanese, crudo Napoli, Hungarian, Caccatorio, Salamini and Calabria. These crudo products are to be freshly consumed and sliced. They decorate and give taste to every meal. Recent Developments EHW GmbH is always trying to expand its presence in the market by organizing a network of mid-range shops owned by the company itself and in the same time have access in the supermarkets chains through over Albania, to be close and present to the Albanian consumer.

Recently the company is increasing the size of some of their shops, transforming them in small supermarkets, in which the shelves are filled with care offering the customers the best available products in the Albanian market. EHW is also continually training their staff so they can offer the best customer experience.

quality meat products is the basis, on which this company has grown together with its customers over the last twenty years. That is the reason why today, just as twenty years ago, their strategy is to produce a premium product and create satisfied clients at the same time with respect towards the animals.

Promotion As any company in the age of social media knows, the most effective promotion comes from passionate fans of the product. This is our strength in the local approach but we also use our website and TV commercials, to show and explain the passion and honesty towards our customers, how are products are made and why we remain there first choice in this competitive market. Brand value At the very heart of the EHW is a core belief that food plays a major role in promoting well-being and health. EHW is guided by the principle of providing the very best to its consumers. Healthy and

EHW Since the year 2013, EHW is exporting a high variety of own products in the Autonomous Region of Macau, in the Republic of China. The success of the products is so evident as immediately has passed from the supermarket chains to the hotelier industry. Not only the local people but also the guests and tourists in Macau Region has found our products very attractive and delicious.

Market EUT is celebrating its first decade of existence. Since its inception in 2006, EUT has continuously engaged in dauntless efforts to reform, restructure and perfect itself, paying special attention to initiatives and processes which ensure top quality graduation standards for our students. The high standards of the higher education institutions are crucial not only in terms of supply and realization of quality education programs, but also in terms of public establishment and acceptance of future professionals in the labor market. Our mission is to offer top quality. By doing so, our institution has demonstrated its own openness to immense progress, drawing on positive experiences and examples of more developed systems. Our main goal is to prepare the students from the EUT to face the life challenges in every field, to help them become competent actors and not only observers of the growth and the management of their personal life. Achievements European University of Tirana is ranked the best or 34 state and private universities by

the German accreditation company, CHE Ranking University, which so far has carried out the sole international evaluation process in our country. Thanks to our outstanding reputation in scientific research, teaching experience and lively campus life. More than 10000 students have chosen to attend their studies at EUT. We take great pride in more than 4000 EUT graduates who currently work for various private and public companies, institutions and non-profit organizations. They are the best hallmark of EUT top quality study programs. History European University of Tirana was founded by a group of young academics, journalists and managers in 2006. EUT was founded on the vision to become the leading university in the field of knowledge development in the Albanian society, thus aiming to become a center of excellence for academic preparation of students, but also a focal point of social, political, economic and legal expertise in our country and region through professional scientific research. 20 September 2006 EUT was founded,

(initially EUT Faculty of Law and Faculty of Social Sciences.) 27 February 2008 EUT Faculty of Economics was inaugurated. 21 January 2009 EUT was granted the official license for second-level program of studies. (First-level Master’s Degree) 22 July 2009 EUT was granted the official license for third-level program of studies. (Second-level Master’s Degree) 23 July 2009 Graduation ceremony of the first generation of EUT Bachelor students. 24 July 2009 Accreditation of EUT and its Bachelor programs. 2010 Graduation ceremony of first generation of EUT Master students. 14 February 2011 Accreditation of EUT Master’s programs. July 2011 EUT came top in the ranking process carried out by CHE University Ranking. 28 September 2011 Elevation of EUT status, from “private institution of higher education” to “university”. 7 October 2011 EUT was granted the official license for doctorate degrees in the fields of economic, social and legal sciences. May 2014 First EUT Doctorate Degrees

EUT EUT came top in the only ranking process carried out in July 2011 by the prestigious German company, CHE University Ranking. More than 90% of EUT graduates are currently employed. EUT students and graduates are in high demand in the job market boards, incorporating important managers of public institutions and private companies, have become an integral part of EUT. EUT campus size is more than 15 000 m², which include the service facilities, like modern lecture halls, labs, library, internet room, student canteen, as well as various other service areas, such as parking spaces and the garden. More than 10 000 students have chosen to attend their higher education studies at EUT because of our outstanding reputation. EUT has become a beacon of higher education in Albania.

Products Our top priority at European University of Tirana is the preparation of highly qualified students for the labor market but we also support them and follow their career development closely. European University of Tirana, a real leader in the Albanian education sector, takes great pride in its highly qualified academic staff, by far the most important asset in our long list of comparative advantages. The methodology of work at the EUT is based on acquisition of knowledge and creation of high quality professionals in the areas that are the subject of our study programs. The center of EUT education philosophy is the student, which is why our service, our knowledge and everything else revolves around the student. At European University of Tirana is a perfect functioning of the trinity: administration - academic staff - students, each having its own representative and supporting offices to enhance cooperation and effectiveness. EUT Alumni Association is our market image and our backdrop, which makes it easy for everyone to predict our successful future. Recent Developments EUT provides significant CONTRIBUTION TO DEVELOPMENT in our country through various research and scientific projects we have undertaken. We also offer our views

and perspectives in the field of public ideas, social analyses and future prognoses for our country’s development. In short, all our research and scientific work aims at contributing to the development of Albanian society. Research and Project Development Office at European University of Tirana offers professional expertise on a wide range of fields, especially in humanities, economy, law, education, communication, and information technology. The main aim is to promote and conduct innovative studies and policy-oriented research activities which boost development in all above-mentioned spheres. Promotion UET organizes 14 annually events that are held periodically over the year. Among them the most important are: Winter Students School, Literary Razma Days, Albanian Studies Days, Philosophy Annuar’s, Spring School for Career, Struga Weekend Design, Art Colony in UET etc. Brand Value EUT promotes values like quality and excellence; leadership and group work; freedom of intellectual exploration; fairness and integrity; transparency and accountability, as well as lifelong learning.

More than 3000 EUT graduates currently work in public institutions and private companies or various nonprofits. Almost all of them maintain their relationship with their Alma Mater through EUT Alumni, the association of EUT graduates. This vast network of people and EUT staff is always ready and willing to help other EUT students. This is indeed the greatest advantage of EUT network. About 5% of EUT graduates either are still attending or have already finished the other level of higher education studies in universities abroad. The European Credit Transfer System enables the transfer of your university studies in other European countries, as well as your diploma recognition in the respective countries. More than 100 full-time professors teach at EUT. Ten members of our staff hold the highest academic title, Professor, and over 70 hold doctorate degrees. EUT academic staff includes well-known personalities in their respective fields, and a good part of the staff have had teaching experiences in prestigious Western universities. EUT financial support policy aims at attracting and encouraging excellent students. Over 300 scholarships are granted every year on the grounds of Excellence, Social Promotion, or Talent and Leadership. EUT also facilitates the procedure of obtaining students loans at 0% interest rate through mutual agreements with the banking sector.

Market As the only main event in the lifetime that people can prepare to celebrate, getting married is mostly joy and happiness, but also anxiety and stress. A perfect marriage should be the one that follow the dreamed scenario and ending, without any incident, with the couple passing through the happy cherished crowd of the invited and guests. The Albanian market needed a company like Geraldina Sposa, to realize the dreamed moment with the best efforts of the dedicated people that have the ability, style, persistence and perseverance to realise up to the tiny detail crucial events on life. And that’s why Geraldina Sposa came in the Albanian market and still remains the first and best choice. Achievements In 20 years we have made possible the dreams of the Albanian married couples to be dressed in the most modern way, so part of the success was the selection of the wedding dresses as a process of changing the mentality of the Albanian people by acceptance of the most modern style of the moment, combined with the local tradition. Dealing with all the “if”, “or” and “maybe” of the brides to be, is finding the right moment to give an end to their hesitations. Introducing a new line collection, completely created by “Geraldina Sposa” ‘s team was an historical moment after 10 years of activity, and this line keeps renewing year after year. During 2015 more than half of the customers have chosen there dresses from the Geraldina Sposa’s collection. It was a smart solution to enter in a successful collaboration with 2 talented Italian designers and a famous artisanal atelier, for the realization of the designed models with the most precious materials of the world. The motive to pay a visit to the showroom differed from the need of finding the dreamed dress, to the need of comparing and choosing the right traditional one, or just going for the last famous model of the Passarella’s around the world, sometimes achieving, sometime disappointed of the choice made outside, but most of them proudly happy to find absolutely what they have dreamed of. We fill proud and grateful when our clients in a real or online way declare with joy and happiness “we got marry by you”! 30

History More than 20 years before, it was the time that brides knocking door to door to find and rent a bridal white dress coming from “abroad”, Geraldina Sposa has opened the door to the professional services of ceremonial events. It was baptized with the name “Geraldina Sposa” in honour of the Austrian Countess Geraldine, who became queen of the Albanians for a while, but remained in

the memory of everyone as the symbol of women’s charm and elegance In more than 20 years, the only special care was that every bride, entering in to feel like e real Queen. It is proudly, the place to be, not only to find the perfect dress, but the place that you can find the dreamed ceremony for matrimony or a happy occasion. Starting from the June 3d, 1995, when “Geraldina Sposa” welcomed for the first time its guests, many things has change.

GERALDINA SPOSA The challenge with the spouse requests, demands and wishes is to have them satisfied and we did it all the time, but the biggest challenge is to convince them that the traditional wedding dress of their native region is the best solution ever. So it is managed to introduce in our creations, folkloric motives and elements that put emphasis on the origin and tradition developed. Along with the dress’s models have changed toiles, silk accessories or voile, but what has remained intact is the spirit of “Geraldina Sposa”. Thanks to “her” in 20 years our brides are dressed with dreams. Products It’s not just a shop, it’s not just a showroom, it is “Geraldina Sposa”, the brand name symbol of high quality, high prestige, excellence of services and a history full of best creativity ever realized in the Albanian territory. For “Geraldina Sposa” passing by the simple but gorgeous dress to the full set of the ceremony it was a matter of art and dedication. Now the ceremony set is one of the most common services offered by the team. It is not a simple chair or table. It’s not a simple glass or spoon. It is a piece of art of the entire set when the actors are a multitude of people, that have a unique intention, to be there and to celebrate without headaches and preoccupation, without thinking: What it will happen next, or What if… The simple space offered by a hotel or restaurant, it is converted in a forest or in a medieval castle heavenly decorated. Everything is possible so just don’t stop dreaming, as life is made of beautiful moments. Recent developments Initiated in a 21sqm space saloon with an small inventory of expensive and some donated clothes, it has started the dreamed activity of a lifetime. The passion prevailed the financial needs and has become a profession. The belief is that the culture of a nation is expressed in weddings and funeral’s ceremony, but the passion has conduit in deep analysis of the bride and the wedding rituals. Knowing in details the rituals of most of the Albanian areas has made possible a successful activity, starting from wedding rituals, dances and costumes, due to this deep knowledge all our wedding ceremonies has always reflected the traditional rituals of the married couple, in a modern way. For Mr. Armand Peza, the name “Geraldina Sposa” was not only the name of the Austrian countess, internationally known for her beauty and grace, at the earlier 20th century,

but it was the fact that Geraldina’s wedding ceremony marked the change of the way that Albania represent itself in a modern and European way. The entire world has reflected the ceremony and this was the detail selected by Mr. Peza, in the historic point of view. The day by day efforts and dedicated creativity and work, make possible that the same echo “Geraldina Sposa” ‘s events have in the present days also. Three years later the business headquarter moved in to a much bigger area, this due to the success of the activity and to the joined effort of Marçela, a promised talented student at the time. Since than the married couple Armand and Marçela has become “Mandi and Marçela of Geraldina” The new 21st century find the “Geraldina Sposa” in an bigger and modern saloon situated in the center of Tirana city in a two floor building. First floor is dedicated as usually to the ceremony organization, conduced as usually by Mr. Peza. In the second floor, Mrs. Peza is doing her magic by creating wedding dresses, based on personal requests of the guests and the phantasy of the professional team. Promotion The ceremony has the name of “Geraldina Sposa” all over it and sometimes it is personalized by the famous people that contribute on it like: “This is the right dress

for the Grand Gala of the First Lady” … or “this could be the right dress for this famous actor” or “This is the exactly the dress of the actor…”. Most of the media people have personalized their performance helped by the team of “Geraldina Sposa” Brand value It was a time that all the wedding dresses was likely the same, mostly white and with just a few accessories on it. “Geraldina Sposa” have bring colours, richness of choice and, what is more important, the change in the mentality of the Brides to their families and to the entire generation of the 21st century The traditional popular wedding dresses and the rest of the ceremonial dresses of man and wife, of different part of the Albanian territory, now are part in 2 volumes, as “The treasure of traditional dresses of Albania”, preserved in the Sciences Academy of Albania. What better can show the local affiliation and how rich or poor was the persons, then the wedding dress and the men’s suit of the specific are and time given through the years? Knowing how the people got married through generations is realizing the dreams of the tradition passing from the old model to the new modern one, keeping the heritage line intake – this is the true value of “Geraldina Sposa”. 31

Market Glina is one of the most important mineral waters in Albania which springs from the famous and unique Glina source, located 17 km away from Gjirokastra. Glina mineral water has been present in the Albanian market even during the time of communism. It has been part of happy moments of our life, a part of history and pride of this country. Glina is the market leader of Albania in the sparkling water industry. Achievements Various studies that have been performed on the physical-chemical composition of Glina between 1948 and 2008 have found that the water has a stable composition. Glina mineral water meets all necessary conditions because it is bottled using the most advanced bottling technology and the highest quality control system. Certified with the ISO 9001/ISO 22000, this standard defines all of the requirements of a state-of-the-art food safety management system. History The history of Glina water is very old and well known by traditional medicine for its curative effects. The first scientific study shedding light to its curative values was done in 1939 by the Graz University in Austria. Another study conducted from 1980-1990 by the Tirana Nephrology Clinic proved its curative effects convincing all university clinics for everyday use. The most noted research is the one initiated in 1948 and lasted until 2008. Beginning in 1948 at the University of Prague laboratory, this study analysed the physical and chemical properties of Glina. 1949 dates the complete study and the first scientific communication by Astashkina A., who at the time was a professor of the Faculty of St. Petersburg as well as a member of the Soviet Union’s Ministry of Health commission. Another important communication regarding Glina’s steady composition dates back to 1957. This communication was conducted by Agustinshki V. L., at the University of St. Petersburg. After 20 years, the first study conducted in 1969 was done by the state laboratory of Tirana along with the scientific 32

communication by Tabaku, A. regarding the physical and chemical properties of natural mineral water Glina. The study concluded that during the twenty year period, the composition of the water did not undergo any changes at all. This conclusion was reinforced by a study conducted in Germany in 1971 at the Scientific-Research Institute of Frankfurt. In 1989, at the University of Ioannina, the “Prassos” firm conducted another study on the water’s composition. In 1990 in New York, the Third Food Division of the Pepsi Cola Company

performed a full analysis as well. In 1996, more tests were conducted in Ljubljana, Slovenia. Products Glina has established an efficient sales, marketing and distribution system that has caught the attention of the market domestically and abroad. The product comes in four different packages. It is bottled in 0.5L and 1.5L PET containers, as well as in

GLINA Besides using Glina as a daily water to quench thirst, it can also be used for the prevention of kidney stones, treatment of metabolic, digestive tract and urinary tract diseases.

Brand Value

0.25L and 0.75L glass bottles. Warehouse facilities which are located in Vrisera (District of Gjirokastra) and in Tirana (Capital City) are both adjacent to ports of exit for the product. Recent Developments

Promotion As part of its initiative in supporting the community, throughout the years Glina has continued to sponsor many various national causes and activities.

Because of its great taste and its curative abilities, Glina is the market leader in its category. Its minerals that quench thirst while nourishing the body with the right amounts of microelements, as well as its optimized bottling technology performed with most contemporary standards of quality, makes Glina the perfect choice essential to human health.

Well over 15 million dollars have been invested in the bottling technology, an ongoing investment continuing to this day. The Glina factory now has the capacity to produce more than 30,000 bottles per hour. The water is licensed and exceeds standards laid out by the European Community and the US and has been exporting its products to neighbouring countries such as Greece, Italy, Kosovo and as far as England.

Market Globe Shops is an innovator for fourteen years now, offering new technologies and services that improve your daily life. The values of the company “Globe” consistently supported and promoted, not only by means of internal communication, but also by personal example of leadership and employees is reflected every day. Nowadays Globe is operating with 10 shops and growing all over the country: Tirana 5 shops, Fier, Lushnje, Vlore, Sarande, Elbasan . It covers all market segments (low-medium-high) using only A-Brands appliances and offers to its customers all kinds of facilities (buying with loan at 0% interest, home delivery, installation of appliances, etc). Achievements The secret of Globe success is spending the right time to get to know its clients,

enabling to offer a personalized service at competitive prices. The company operates in the retail and wholesale field, and has made significant progress over the years, this progress has been achieved thanks to the primary focus to customer requirements, high-quality products, qualified staff and the dynamic business strategies. The Globe brand stands for visionary development, top quality and reasonable prices for all customers. In the last years, the company established fundamental relationships with new partners. Meanwhile it worked towards consolidation of relationships with its early partners, whom with it has been having a very efficient and active collaboration for many years: Samsung, Electrolux Group, Blanco, Gree Air Conditioners, Panasonic, Philips, Hitachi, Bosch, Siemens, Gaggenau, Faber, Delonghi, Tefal, Rowenta, WMF, Hurom, Indesit, Ariston, Liebherr, Doogee, Fluo, Vonino, TnB France, Intenso, MaxCom, Dell, HP, VCOM.

History Globe started its activity in the field of household and electronic appliances in 2000, with its first showroom ‘Electrolux’ in Tirana. The “Globe Home Expert” centre was established in 2007 located in “Kavaja Street” with a total Show Room area 2000 m², which presented a new image in the technology field, quality service and proper qualification of a professional staff. Step by step, it became one of the leading companies in the country. Products Globe is a leader company in the Wholesale and retail trade of household and consumer electronic appliances. The company is focused in the retail and distribution of household appliances and consumer electronics. The distribution has a database of 160 point of sales for big appliances and consumer electronics and a database of 640

GLOBE Globe was established on year 2000 and is one of the fastest grown companies at the time. Globe is the only distributor for some of the best brands in the world for home appliances and high tech products. Globe has the best service for after sales products and customers really love the fast response and the guarantee they get from Globe Shops, and this service is been recognized also from independent surveys from international agencies. point of sales customers for small domestic, small electronics, etc. It also has developed an independent service company, named “Expert-Service” involved in repairing household appliances, consumer electronics, IT products, mobile phones, and small appliances.

Company has always paid attention, since the very beginning, to the careful selection of the hired employees and in addition to their continuous training and motivation process. The company started its activity with a very small number of employees, and it has now grown to 244 employees.

High products quality Fulfil customers’ requirements Qualified staff Professional liability Services efficiency Values guide the choices and decisions that employees make every day.

Recent developments Globe has become the first choice for many customers in Albania. They need to know much more about the products before they commit to buy them. For the same reason Globe will make it possible to know every product detail on its website and will soon make it available to let the customers buy online very easy. Globe plan to expand its shops in Albania to be available in cities so that the customers that trust our brands will have it even more easy to buy our products. Promotion Globe uses the most advanced techniques to promote monthly offers for many of the products that it sells on its shops. We are available with our offers on every popular social media and also on TV spots, City Lights, radio channels etc. Globe also supports many events and people in need whenever it is necessary and it is proud to help them when they really need help so much. Brand Value Globe offers not only high quality products but also the best customer service, from transportation to installation, servicing and specialized repairing even after the sales. So when you’ll visit one of Globe Shops, you will not be talking to someone who is under pressure to reach targets but someone who has already achieved them. Each employee is a specialist in his sector. Qualified staff which generates ideas and motivation is a key component in company’s power of achieving goals and implementing its own projects. This is the main reason why the 35

to customers through commitment and technology. Our vision is to contribute to achieve best quality in case to represent our country in different European countries with our products. History Insifa sh.p.k started its economic activity on 10th of June 1992. Continued success and progress in their infancy did that, the company to expand the activity. In 1995 first investment was to bought a bar restaurant in Maminas. In 1997 invested in the factory to produce confectionary products This investment expanded in producing different candy. Products

Market In 1992 were the moments when the market conception of economy in Albania had just started, different from the total planning economic system. The first activity of the company has been the opening of a small restaurant, located in the center of Maminas, called “Shelgu”, which was in 2005 reconstructed into another view. The common hard work of the 6 brothers made possible that this activity is shaped differently in its philosophy and objectives. This is the starting point of the name

INSIFA Insifa has made possible the production and distribution of 99 branded products that are now present in Albania, Balkan area in Italy and in Israel. With 23 brands of candies, more than 70 branded chocolate bars, Insifa has reached the objective to have the widest approach to the client’s needs, facing the competition of the much bigger and evolved markets of the neighbours, that are famous in this segment of the market as Italian, Turkish and Greek markets.

“INSIFA Shpk”, which comes from putting together first letters of their names. In their philosophy it was prevalent fast and quality service for their clients. Achievements Insifa Company became known all over Albania, Kosovo, Macedonia and Bosnia Herzegovina. Our mission is to offer quality products

Insifa offers a wide range of products fitting the constantly changing and evolving need of the Albanian customer. We offer a variety of food and sweets products, as well as the best services at the Adriatic seaside in Lalez Bay. Our services in the bars and restaurants are offered with passion for quality. Our motto is WORK FOR QUALITY BECAUSE QUALITY IS THE PLEASURE! Recent developments In 2004 Insifa Company invested in a

manufacturing and packaging chocolate. In 2007 was realized another investment for pasta production. In 2010 was invested a resort “Insifa Beach”, in Lalez Bay. We aim at diversifying the range of products and our services to be in coherence with marketing evolution.

Promotion The satisfied, happy and loyal customers are Insifa’s best promoters, who enjoy the benefits of all our services and recommend it to their close relatives, friends and associates. The company is committed to direct communication with its customers and detailed presentation of its offer, through educational information in terms of the quality offered. Brand value Over the course of its history, Insifa has invested great funds in continued development. Development is based on gathering top-notch experts in its domain, who can give their contribution to the company that always raises the bar higher. The company attains brand values with hard work, innovation, risk-taking, education, introducing fresh staff with a rich knowhow and a desire to advance. Our products are in favor of the client and coherent among themselves.

57 Cokollate Napolitan me shije Karamel 300 gr

57 Cokollate Napolitan

Bar Code 5304000047832 Sasia ne Kuti 16 Pako (Box Quantity 16Pcs) Box shije Dimensions: 29.5300 cm xgr38.5 cm x 23.5 cm me Karamel Bar Code 5304000047832 Sasia ne Kuti 16 Pako (Box Quantity 16Pcs) Box Dimensions: 29.5 cm x 38.5 cm x 23.5 cm

57 Cokollate Napolitan

me shije Karamel 300 gr Bar Code 5304000047832 Sasia ne Kuti 16 Pako (Box Quantity 16Pcs) Box Dimensions: 29.5 cm x 38.5 cm x 23.5 cm

27 27 37

Market It is surprising how people embraced the new innovations in the market. The first steps started with small roaster machinery, faster than imagined, the company has fulfilled its first missions, to present the espresso coffee in the Albanian market with the LoriCaffé logo, was spread all over Albania. The market in Albania was at the very first steps to begin, as only the leaders of LoriCaffé had the ambition and the good will to take the risk on introducing an essential product that became part of the daily tradition of the Albanians. Achievements In the last decade, LoriCaffé fulfilled successfully the quality requirements of the market by making huge investments to ashore the highest technology in the equipment and the technological process bases, which has raised the quality of the product itself. The long chain of the production with the total control of each step, starting with the quality control of the row material, and finishing when the consumers drink the coffee in the cup, by retrieving

the necessary data of the perception of the consumer toward the quality offered made this brand special. In 2007, the company achieved the certificated standards ISO 22000-2005 and ISO 9001-2000 and this gave the company the confidence of attempting the move toward the neighbor countries too, where the fame and the good name of the company has eased the path. History LoriCaffé, was found in 1995, by a team, who believed that the Albanian market, needed a strong change, in the way that they were used to drink and taste coffee. The first objective was to bring in the Albanian market, the method, taste and aroma of the famous “espresso italiano”. The consumers were expecting to taste an Albanian product in a famous Italian taste of drinking coffee, and LoriCaffé has made this possibility by introducing it in the market. During the years the market was expanded not only in Albania, but also in Macedonia, Kosovo, Monte Negro, Greece, Germany, USA etc. Taking the position as one of the best products Made in Albania, it was a natural way that Albanians were

presented with a product which had a distribution chain. The strong pillars are, Quality of the Product and Customer Care. We take care of the clients, and in order to reach all the demands they have we offer to them more products improved in quality, but in the same time we try to reflect all their suggestions as a simple demand to many market research. As part of the day by day perseverance in the market it has become a standard procedure of the training of the barman, to ashore the best way of using the espresso machine and all the tools needed, to present our coffee and its product in the best way. Products In the market are present, from a long time, four type of coffee: Espresso Coffee Turkish Coffee Moka Coffee Pods Also in 2014, a new product line was launched: Lori Natural, with different types of tea, cocoa and chocolate. All brands are sugar-free, by leading the process of the high quality and demands of the market, setting the standards in the market. Lori Caffé takes special care to ensure that clients can access their favorite products in all dimensions of the market

themselves as authentic and true to themselves. They take pride in knowing who they are and where they come from. This perception of identifying through the product has made the story of the past 20 years and will be the core value for the years to come.

LORI CAFFE The way that the coffee interacts with the human body is the main reason why we keep offering the coffee to our clients. Generally speaking, it acts positively with a normal consumption of 2 to 3 cups a day, reducing the risk of Alzheimer disease by 60-65%. by controlling the over production of the needed Beta-Amyloid protein responsible for that decease. In other studies, is proved the decrease of the liver’s cancer probability by 41% in subjects, regular consumers of the coffee. In different studies all over the world, is proved that the type 2 diabetes’s risk is reduced by more than 60% in subjects that regularly drink Coffee, especially in female subjects. These facts, already known by the shareholders and the board of directors has become a mission of almost 20 years of successful activity in Albanian market.

Brand value

Promotion LoriCaffé brand reflects the characteristics of its clients and are widely accepted in the market for a strong and pleasant taste. LoriCaffé serves high-quality coffee for coffee lovers — people who take what they do seriously, without taking themselves too seriously. LoriCaffé consumers perceive

The core value of the brand, in addition to caring about the individual communities it serves, is to recognize that it has also a responsibility to the whole planet, so they do special care not to damage the Ozone layer and also to decrease at the maximum the CO2 emission in the air. Lori Caffé has a guest-first culture that results in an intense, day-in and day-out focus on keeping clients happy. The company strives to go above and beyond people’s expectations of a traditional service and works to deliver best quality products.

and in a large variety of locations in Albania like shops, markets and bars. Recent Developments Starting on the year 2014, a new product line was launched: Lori Natural, with different types of tea, cocoa and chocolate. All brands are sugar-free and contain no preservatives, by leading the process of the high quality and demands for the market, setting the standard in the market. Lori Caffé takes special care to ensure that clients can access their favorite products in all dimensions of the market and in a large variety of locations in Albania like shops, markets and bars. 39

Market

Products

Recent Developments

Lufra is at the dairy market as a necessity of it to have fresh and healthy products. Since the very beginning has widened the range of assortments manufactured to be more competitive in the market. Later on the company has diversified the range of products by introducing in the market items such as yogurt, milk, sour cream, butter, at the European level with the highest standards.

Lufra believes that actions taken today must result in improved quality of life for its clients tomorrow. This commitment has helped the company become Albania’s leading company in dairy products, such as yoghurt and many others. Lufra was the first company to raise awareness among consumers of the benefits of probiotic yogurts on the digestive system.

It was 2013 that made the difference between Lufra and the other companies of dairy products in Albania. Through collaborations with giant companies like “Priamo” of “Della Toffola” group for production and “Tetra Pak” for packaging, Lufra brings for the fourth time in the Balkan region the most hygienic packaging in the world for fresh dairy products, with TepraTop ESL (extended shelf life).

Achievements In 2009, pointing on alimentary insurance for the consumer, Lufra managed to gain the certificate for high standards ISO 22000:2005. The company has made further investments in respect of the maintaining of the equipment and upgrading the sanitary conditions by cleaning with CIP system (automatic washing system) and water filtration line (osmosis). In 2010 all technological equipment were replaced completely with totally new equipment reaching the daily production capacity over 20.000 liters/ day, which is 200 times more than the initial capacity of the company 18 years before. The production process was automatized and guarantees a wide range of assortments fulfilling the increasing needs of the consumer and legal standards. This was a revolutionary year regarding production technology and product quality. History Lufra begins in 1992 as a simple manufactory improvised in one of the house rooms with limited capacity equipment (up to 1000 liter of milk per day). The technology permitted the production of only one product: brie, in 84 temperatures degree. In 1997, Lufra expands in new premises, leaded by an investment in higher technology and new equipment, such as boilers to produce steam, double-walled bins in different capacities, pasterisateur, skimmer, cooling equipment, machinery for filling and packaging of milk and yogurt, refrigerated rooms and heating rooms, etc. Over the years, the daily capacity exceeded from 9000 to 12,000 liters per day.

Promotion Promotion The marketing strategy of Lufra uses all professional and advanced marketing tools and PR strategies in order to keep its clients up-to-date about the latest projects and news. The numerous satisfied customers are the first and most important promoters of the quality of the Lufra products. Popularity of Lufra is recognized by many in search of ideal dairy products for their family. Brand Value Brand Values Due to its valuable ingredients, proteins, calcium and vitamins, Lufra’s fresh products are suitable for all generations and even the youngest happily enjoy it from their early days. One of the most beneficial, healthy habits a child can adopt is to have breakfast every day. Good breakfast will provide energy for the child’s daily activities and provide nutrients necessary for their proper growth and development. Lufra’s fresh products are an excellent choice when meeting the needs of the elderly is concerned. We are committed to stay on top in the Albanian market.

LUFRA As guaranteed by our standards any cup of Lufra milk contain not less than 306 mg of Calcium, 8 gr of Proteins, 12 gr Carbohydrates, 366 mg Potassium, 107 mg Sodium, Vitamins A, D, B2, B6, B-12. As for the yogurt, the question is: is it to be drink or eaten?

Market Since 1991, Pepsi has been present on the Albanian market, close to the Albanian consumers for 25 years. Imported by Alfa S.A, this powerful brand has managed to be one of the most demanded carbonated soft drinks in the market due to its high quality and unique spirit for all these years. In the Albanian market, carbonated soft drinks own the biggest pie on the chart compared to other drinks. Today the Pepsi brand portfolio enjoys leading market shares for most of the products. Achievements Since 1991, even though going through a difficult socioeconomic situation, Pepsi has successfully been bottled and distributed in Albania by Alfa S.A, by maintaining all the high quality PepsiCo standards and requirements. The production facility that Alfa S.A. owns fulfils all international standards, having been granted the latest ISO 9001:2015 / ISO 22000:2005 certificates for food & drink safety and production processes. The plant is also audited by internal and external supervision once a year, by AIB International Company, in order to ensure compliance with PepsiCo standards. Moreover, through the years, Pepsi in Albania has successfully implemented most of the worldwide marketing campaigns, and has also created new ones dedicated only to the Albanian consumers and their preferences. Through hard work, commitment, investments, and passion to achieve the best results, Pepsi Albania won two prizes awarded by PepsiCo in 2015, for the best implementation of “Pepsi Challenge” campaign and for adapting and presenting in the best way possible the new packages, +250ml, of the brand in this market. History In June 1991, just as Albania opened its doors to trade with the western world, Alfa S.A was created, now under the umbrella of Agna Group, and started to import and distribute well-known brands on the Albanian market, including Pepsi. Pepsi was not just one more new brand in the country, but it represented a free spirit and a new era that begun in Albania, after the fall of communism. Along with the great

taste, it brought to consumers the dreams for a better world. Due to big investments, in 1997 Alfa S.A. constructed a very modern factory in the village of Glina, Gjirokastër to make the production of different drinks possible. In 1999 Alfa S.A. received the status of Official Bottler and exclusive Distributor for Pepsi for the Albanian territory. This signifies an important moment, not only for the company but also for the Albanian market, as such well-known brands would be allowed to start production in Albania only if the production plant is considered capable of production with high, up-to-

date standards. Through all these years, Pepsi Albania shares the same values with PepsiCo by strictly implementing them in each and every step. Product For 25 years now, Pepsi has shown stability in the market by offering the best quality, price and portfolio to the consumers. The portfolio of Pepsi in Albania includes, Pepsi regular, Pepsi Max and Pepsi Twist. The product comes in different packaging. It is bottled in 1.25L, 1.75L, 2.25L PET containers, as well as in 0.25L can.

PEPSI Bottled and distributed in Albania by Alfa S.A since 1991, Pepsi maintains all the high quality PepsiCo standards and requirements. During all these years, Pepsi Albania has managed to implement many worldwide campaigns which aroused and triggered the consumers’ attention also, has given its support for the social well-being and especially for the categories in need. Recent developments Due to large investments in the production plant, in 2015 Pepsi presented for the first time on the Albanian market a new innovation in PET packages 1.25L, 1.75L, 2.25L, by giving to the consumers the opportunity to enjoy more Pepsi at a better price. The new packaging was introduced to the market with this innovative idea which brought +250ml as a gift to the consumers, thus offering them the opportunity to enjoy every moment of their day even more, at any occasion. Promotion During 25 years, Pepsi Albania has managed to implement many worldwide campaigns which aroused and triggered the consumers’ attention by participating in different promotions and winning gifts, trips etc. Also, many well-known singers have performed in Albania supported by Pepsi, thus, not remaining anymore the remote dream of many generations (Scorpions, Europe, Akon, James Blunt, White Snake, Def Leppard, Zucchero, Reamon, Anastasia, John Newman etc). Moreover, important TV productions are supported by this powerful brand such as, Summer Nights, Rococo, Formula 1, Star Academy, Magic Songs,

Dancing with the Stars, X-Factor Albania, etc. Beauty competitions were other productions supported by Pepsi Albania like, Miss Globe, Miss Albania and Albanian Beauty Ambassador. Pepsi has given great support in promoting talented youngsters for their dreams to come true; some of these events include Rinfest, Giffoni, Kripmjaltëzat, Mikrofoni i Artë, Sportive Dancing Championship, Milan Junior Camp, The Day of Europe. Last but not less important, Pepsi has always given its support for the social well-being and especially for the categories in need, such as orphans, abandoned third age people, and poor community groups etc.

Brand Value Pepsi has been very successful in building a global brand with clever marketing and communication, thus being the brand of the next generation. Pepsi is with those who follow their passion, who live the exitement of the moment and live for now. Throughout the years many celebrities from music and football categories, have been Pepsi endorsers. Pepsi Albania as well has supported young talents, in both sport and music categories, to follow their dreams and their passion. Fun, young, enthusiastic that is what Pepsi stands for. 43

Market Artistic Pirro Jewelry is best described through innovative design and revolutionary technology. Since its foundation in 1995, infinite jewelry and artistic masterpieces are in the hands of those who really trust the values of inherited craftwork, combined with passion and innovative technology in Albania and abroad. Achievements Artistic Pirro Jewelry is the most appreciated and estimated brand, when it comes to choosing the most important jewels in life, but also for company’s annual gifts, national and internationals festivals and in many other fields and industries. Artistic Pirro Jewelry offers design, long-lasting product and shining symbolic emblems for state institutions, as well as private ones. Besides all this, Artistic Pirro Jewelry is ranked amongst the first sponsors of main cultural and artistic events, as the biggest

supporter of national values with numerous cooperation certificates. History Everything started through a valuable project in ’86-87, with the aim of making the emblem of the 9th Congress of that time. The dream and wish of Pirro, after pursuing his degree in mechanical engineering, started to materialize in this special project. For this product a special personalized pantographic machine was created, which could work in miniature sizes. The emblem of the Congress marked the first success of Pirro, by showing his detailed and creative work. The appreciation from high institutions was materialised in organizing the first gold exhibition in Albania, which was followed again by some special individual projects. The investments of the years ’94-95 about his big visionary project were powered by a German financial institution loan. Thus, the first gold laboratory in Albania was

purchased. The beginnings of the first personalised jewelleries were made in gold and silver, while the seal of quality in ’96-97 lays in presidential medals, artistic craftwork. All these developments introduced a new era of modernization and image creativity in state institutions. So the most prestigious brand passed by producing the individual’s jewels to institutional ones, that has modelled the perfect gift for important and valuable international people as for most of the famous individuals of the Albanian society throughout the last decades of the 20th Century and continuing in the 21st Century. Artistic Pirro Jewelry remained the Avantguard brand, which kept on going with the same dedication in modelling the most aesthetic products, as well as the precious crown of the first ever event “Miss Albania” continuing since 1998 with all the editions following. This was a success formula which built the aureole of prestige with gems and fine design, followed by many other cultural activities.

The latest tendency in company’s creativity process brings up 2 and 3 dimensional products in crystal. These shapes can be made for personal photos, logos, landscapes, trophies, etc. Recent developments Products Jewellery remains the main identity element of the company’s production process. It currently offer the most liked models, with artistic elegance, metals and gems. The infinite diversity of engagement and wedding rings are amongst the most worldwide successful products. And all this is made possible with the latest technology to realise the most special gift during the wedding ceremony. Artistic Pirro Jewelry is one of the most frequently demanded companies for activities like companies’ anniversaries, national festivals and other events. The main focus is in the design, long-lasting product and shining symbolic emblems for state institutions, as well as private ones Artistic Pirro Jewelry gifts being distinguished by the historic Albanian symbols are present in many famous places, offices and institutions. These masterpieces represent high quality, perfect design and unique creativity by having the best aspect of the Albanian culture and tradition and of course realised in high quality materials as well. By inheriting a unique working technique of fine processing of the silver watermark, Pirro creates a wide variety of decorative shapes and functional ones with a contemporary style. Artistic Pirro Jewelry produces medals and coins with absolute perfect quality during a process of incomparable skills, which bring innovation in Albania. Medallions in gems are made by carving or relief technique, based on the personal requests. Cups and trophies of several events are created and produced with special dedication by Pirro.

The evolution of Artistic Pirro Jewelry brought along the qualified staff in design and craftwork, but also its transformation into a true art school for anyone who creates, works and it is dedicated to the company. Artistic Pirro Jewelry was born thanks to a dream, while it grew through hard work, passion and an inherited project from generation to generation. The second generation is guiding the company through Technology and innovation as important elements for keeping up with the quality and sustainability. This is influencing the increasing number of demand in Albania and abroad, as well as in our online followers in social media. Investments are done to improve quality and to offer a successful sustainable model of company through new era to come. The latest 2D and 3D technology are part of the everyday work, products and services in the field of jewellery, up to personalized sculptures are the achieved targets to fulfil the desires and ambitious of people with high expectations. Promotion Besides online unit that includes all the models and the capacities, the network of Artistic Pirro Jewelry shops is situated in some crucial points of Tirana as in Citypark and in Rruga e Kavajes. The primary contact point is the laboratory next to the “Dinamo” stadium, where clients pay attention to the working place where passion and creative take place. The advice and consultancy offered by the staff, in the most professional and personalized way is the guaranty of a product in jewellery and gifts that represent

the best of the persons that request the service. Brand value Passion of craftwork, combined with innovation and technology are the core elements which make Pirro’s products unique and concrete at the same time. The production capacity of personalized products is a challenging process, but it also brings to the company an added value as advantage among competitors. The desire for innovation and development fulfills the customer’s needs and provides them with full range of services, thus connected them more with the brand itself. The high quality of the used materials based on international standards, enables trust and longevity of jewelry and gifts, as well as their heritage in generations, under the name and philosophy of Artistic Pirro Jewelry.

PIRRO Pirro Jewellery provide design, durability and brilliance in the medals and symbolic emblems of the different institutions as: Albanian Song Festival; ICT Awards; Dance with me; Dancing with the stars; Masterchief Albania; Albanian Football Federation Trophies; My Song Festival; Top Fest 9; Miss Albania; Gift for the visit of Pop Francis in Tirana; Presidential medals; The artwork “Lahuta Malcis” given to Queen Elizabeth II.

Market As the nature has made a gift to the mountain, the mountain has made a gift to the water, by giving permission to the water to pass by the rocks. The qualities of water like this are already the factor of the guarantied success, combined with one of the best distributions chains in Albania and a winning marketing strategy. The Qafshtama water is a rare type of water. It is so because Qafshtama, though being classified as a light water, contains a balanced quantity of Magnesium which is an extremely beneficial mineral for the organism. Moreover, being light it doesn’t contain many minerals which are considered to be not properly health – friendly (like Sodium NA+) or even harmful if absorbed in big quantities (like Nitrates No-3). Achievements Qafshtama experienced quick development during the past years, with an average yearly turnover growth of 40- 55%. From year 2008, it represents one of the main emergent players in the sector of bottled water with a fast growing market share and a strong base of customers belonging to the medium- high range in the terms of purchase power. The company has a high automation degree of the production line. EHW is rapidly investing in expanding Qafshtama plant’s production capacity which soon will reach about 10.000 bph. The domestic distribution chain is mainly owned by the company and guarantees a good coverage of the national market, especially the

most developed area of central Albania. The company has mainly focused on outsourcing distribution outside the greater Tirana area, but keeps a tight supervision on distributors’ performance, relationship with the clients, brand and product image. From 1 year the company has start to Export in Kosovo and very soon we are ready to start to export in Macedonia. History Qafshtama company was founded in 2006, when one of the leading companies in the food sector in Albania, EHW GmbH, decided to implement a new project on the construction of a modern automated production line for bottling water at the source and supplying the water market with the precious underground waters of the Qafshtama mountain, located about 22 km from Kruja, in the administrative unit of Durres. This capitalintensive project consisted in bottling directly at a high mountain source, at 1.350 meters of altitude. EHW introduced

to the market the product branded “EHW Qafshtama”, after the name of the famous mountain spring where this water originates, as a reminder of the rare properties associated to one of the most famous end well known natural water source in Albania. The water is bottled at the source and is not subject to any treatment that could alter its properties. The only process it undergoes is filtration which guarantees the absolute microbiological purity of the final product, as the end-filter of the chain has pores of 0.01 micron, smaller than the smallest existing bacteria. That same year, a famous fountain collecting water streams flowing down from the mountain was inaugurated by Countess Geraldine of Hungary, wife of the first Albanian king Ahmet Zog and first Queen of the Albanian or otherwise known as Zogu I of Albania. Since then, the source was named after the Queen of the Albanians and still today is known as the Mother Queen’s Source, veiling with a precious history mantel the ancient mountain of Qafshtama. The ruins of the antique fountain can still be noticed along the road dipping down the mountain. Every single drop of “Qafshtama” bottled water is examined daily by EHW professionals in the company laboratories, so that its microbiological purity might be fully guaranteed on a continuative basis. Besides, weekly analysis is confused by experts of the Institute of Food Safety babes in Tirana. The landscape around the production plant is famous for its high mountain peaks, fresh air, thick pine tree woods and multiple natural water resource. Such incomparable richness makes of Qafshtama plant position a unique spot where the purest water springs flow and an indisputable competitive advantage compared to other active players in the Albanian bottled water market, as well as in the European one. This specific location was accurately chosen so that by bottling directly at this high mountain source known as the “Queen Spring”, all the health benefits of the precious highland spring water of Qafshtama mountain might be entirely preserved. Products The 1.5 L bottle format is ideal for home consumption. The nice fluid shape of the bottle makes it totally practical

QAFSHTAMA Qafshtama water is the best solution for a fast and efficient hydration of the body during sports activities. Having no sodium at all in its structure it stimulates the digestion, the absorption of the nutritive elements of the body, by guarantying the needed release of energy to face the sport activity. to be handled and at the same time occupy less space inside home appliances. This format enables the home consumer to get maximal benefit from a price/quality perspective. The 0.5L bottle format is ideal for outdoors consumption. It can be consumed in bars, clubs and restaurants but is perfectly handy also for any sports activity and other events performed outdoors like picnics, strolls etc. it could be a perfect source of hydration for babies and children thanks to its small size, handy shape and light weight as a PET bottle. It’s nice elegant shape could add importance to any event. The small size makes it totally practical to be handled and kept close throughout the day, as a perfectly disposable font of hydration. The 2 Liter Format is the newest product of the range introduced to the market in December 2010, responding to a recent need for a better price/quality ratio from the costumer side. It has sub entered the family consumption segment and is contributing remarkably in expanding the market share. The new bottle is more environmentalfriendly thanks to the lower quantity of plastic material involved in producing it. The Sparkling modality gives the pleasure of bubbles that besides the slightly stronger

taste for those who like it, favor a quicker digesting. Recent Developments On 2015 Qafshtama water launched the new bottle and label design who gives to Qafshtama a premium quality image in the market. The half transparent label gives to the product a purity and cleanliness and a good impression to the costumers. The new bottle design where made to be near the costumers request as a beautiful bottle design, transparent but very easy and comfortable to keep in hand. Transport is usually operated in pallets which comply to the standards euro-pallet size of 80 cm* 120cm. Promotion The company is considering to invest in the near future in a new modern line for glass bottling, aiming at gaining access to the developing glass bottle market segment nationally and also from an international standpoint. Qafshtama water, as an extremely light water, can be wonderfully tasted if “Natural”. It has a mild fresh taste and stimulates digestion, granting a neverending feeling of lightness and vitality. The packaging has been designed and produced by well-known international partners following western standards,

aiming at building an optimal communication of the product values to the end consumer and enhancing the value perception in the POS where the product is traded and/or consumed. Brand value Natural water, following its secular course through the mountain underground layers, gets enriched with several minerals and various components some of which highly beneficial for the human body and health, others less important or sometimes even harmful. This way every source forms its properties which will very slowly through time and will depend on the features of the rocks and composition of the highland where water originates and flows. Natural water springs in Qafshtama mountain have an historical importance, thanks to the phenomenal properties of the water flushing out of this rich and fertile highland. In 1932, the royal Albanian family named “Zog” decided to examine several natural water springs in the country to be able to choose among them the source it would use afterwards for home consumption. After a couple of physic- chemical test in wellknown European laboratories, they chose among several water sources in Albania the source of Qafshtama mountain.

Market Since 2002, SIGAL UNIQA Group AUSTRIA leads the Albanian insurance market with an average of 35% of total market share. Referring to the data of Albanian Financial Authority Supervisory for year 2015, SIGAL UNIQA Group AUSTRIA leads the Albanian market, owning: 65.82% of gross written premiums for Life Insurance; 22.58% of gross written premiums for Motor Insurance 44.73% of gross written premiums for Property Insurance 37.48% of gross written premiums for Health and Accidents Insurance 45.77% of Private Pension Fund Members SIGAL UNIQA is also the first ranked company regarding the indemnification of damages: Achievements The achievements of SIGAL UNIQA Group AUSTRIA are awarded from prestigious

financial organizations. SIGAL UNIQA is estimated for the brand, the best quality, best service to clients, for its contributions to culture, history and the economy of Albania and other countries in the region where it works. Besides being awarded as Superbrand of Albania, SIGAL UNIQA has also been awarded and nominated from prestigious international financial organizations: Best Insurance Company-Southeast Europe 2016 from Capital Finance International The Winner Awards Trophy from Magazine Top International Business Best Enterprise & Manager of the Year from Europe Business Assembly Best Insurance Company Albania from Global Banking and Financial Review TOP 100 Insurance companies in CEE from SEE News Best insurance company for the best quality in the marketâ&#x20AC;? from QUDAL Best Insurance Company in Albania from Finance Central Europe.

History Initially known as SIGAL s.a, and currently SIGAL UNIQA Group AUSTRIA, was established on February 22nd 1999, following the liberalization of the insurance market in Albania. It was founded by Albanian investors, under the direction of Mr. Avni Ponari, well known in the insurance field in Albania and other businesses as well. Thanks to the right strategy of the managers SIGAL grew up quickly and became the biggest insurance company in Albania and as well very attractive to foreign investors. SIGAL was the first company that attracted foreign investors in Albanian insurance market. In 2003 the Albanian-American Enterprise Fund, established from US State Department, became the first foreign shareholder entering the Albanian insurance market, owning 13.3% of SIGALâ&#x20AC;&#x2122;s shares. At the same year, SIGAL was established in Kosovo, first with SIGAL Kosovo Non-Life and later, on 2011, with SIGAL Life Kosovo. One year later, SIGAL Life was licensed

Recent development

to operate in the life insurance market in Albania and leads it since the beginning. The company was quickly extended in Macedonia (in 2014) and currently operates in the life and non-life insurance market. Since March 2011, the Private Pension Fund SIGAL Life UNIQA operates in Albanian Supplementary Pension market and leads it. Products SIGAL UNIQA GROUP AUSTRIA is the only insurance group in Albania, Kosovo and Macedonia, that provides a complete products range. The biggest company in Albania and in the region offers 42 products of life and non-Insurance, private pension and reinsurance. With the clients being the main focus, the products and services offered provide assistance according to their needs. In close collaboration with UNIQA Insurance Group, SIGAL UNIQA is the first insurance company that launched to the market private health insurance and endowment insurance. The company’s aim is to make people feel secure by providing innovative insurance the same with those offered in the European insurance market. The company has won the trust of hundred thousand clients in Albania, Kosovo and Macedonia who have entrusted Sigal Uniqua Group, the safety of their life, health and property.

SIGAL “SIGAL” stands for “Albanian insurance” and the logo has the colors of Albanian flag: red and black. There are 210 offices of SIGAL UNIQA in Albania, Kosovo and Macedonia and about 1200 employees and agents. It is the first insurance company that launched to the market private health insurance and endowment insurance. 42 insurance products are offered from SIGAL UNIQA Online purchase of insurance product is possible through the official website: www.sigal.com.al. SIGAL UNIQA is the official sponsor of Albanian National Football Team and Albanian Basketball Federation.

Considering the leading market position SIGAL UNIQA had, the power and expectations of this leading company, another strategic and powerful European investors, UNIQA Insurance GROUP, showed interest for SIGAL s.a. This special interest was finalized with the agreement signed on March 2007. The most powerful financial groups in Central and Eastern Europe, operating in more than 19 countries of CEE, UNIQA Group owns 86.9% of SIGAL UNIQA’s shares thus proving guarantee and stability to the entire insurance market in Albania and in the region. Actually, SIGAL UNIQA Group AUSTRIA is one of the biggest insurance group in Balkan with 6 successful insurance companies, one Private Pension Fund and one Reinsurance Company. With a professional staff at about 1,200 employees and agents in Albania, Kosovo and Macedonia, SIGAL UNIQA since 2002 leads the insurance market in Albania, with 35% of market share. Promotion SIGAL UNIQA is the official sponsor of Albanian Football Federation and Albanian Basketball Federation, through which we have initiated projects and activities for youth involvement in sports. We’re especially proud for the Kosovo’s champion basketball team, SIGAL Prishtina that has had our support since the very beginning. Additionally, since 2015, the Balkan International Basketball League is renamed “SIGAL UNIQA Balkan League” and we’re happy to be part of such initiative that aims getting people together for a further development of Balkan countries respectively through sports. “Run4Autism Albania” is another social activity which is supported by SIGAL UNIQA. Besides donating for the cause SIGAL UNIQA provided to runners of the marathon the VitalTruck, where they had free health assistance. Investing in youth educating is the best guarantee for the future. SIGAL UNIQA continuously supports educational institutions through scholarships (Austrian School in Shkodra, educational tools for the school in Vermosh) also trainings realized through the collaboration with private universities. Cultural heritage is our national identity and we take care about it. SIGAL UNIQA has made possible the reconstruction of some typical Albanian buildings in Berat, Pogradec and Korca, by maintaining their architectural features thus enhancing the architectural heritage of the cities. For the 100th Anniversary of Albanian Independence, in close collaboration with

UNIQA Insurance Group and Vienna Museum, we brought in Albania the Skanderbeg’s Collection worth 35 million Euro. Also, we are proud of our contribution for Albanian pavilion in international exhibition “Milan Expo 2015” and ‘Venice Biennale 2016’. With the main aim to promote our country to foreign investors and potential tourists, we have invited in Albania foreign representatives from different companies and businesses. On this regard, the Annual Conference of UNIQA’s took place in Albania thus bringing to the country representatives of European finance and high management of 40 UNIQA companies from 19 European countries. With the same aim, SIGAL UNIQA and UNIQA organized a tour with Austrian journalists, who visited the south of Albania and wrote articles, made chronicles and documentaries promoting Albanian’s culture and economy. Those days the most popular media in Austria were speaking about Albania. Another similar activity organized by SIGAL UNIQA, was the tour of Austrian Rotarian Club member of which are powerful Austrian investors, who visited Tirana, Kruja, Berati, Vlora, Saranda and Dhermi, exploring the beautiful nature of our country and the rich cultural heritage. SIGAL UNIQA cares about health. With the intention of preventing diseases, SIGAL UNIQA built “VitalTruck”, a portable health clinic. The first and the only of its kind in Albania and in the region, VitalTruck is designed to assist SIGAL UNIQA Group AUSTRIA’s clients and to the citizens of Albania and beyond the region, through the provision of free health examinations. In the city center of Tirana, there is also VitalClub SIGAL UNIQA. With a professional staff, VitalClub provides professional treatments of physiotherapy and also treatments for different pathologies such as neurological and rheumatic problems, musculoskeletalfacial and sports injuries. Brand Value As the biggest insurance company in Albania, in more than 17 years of its activity, its aim has been, besides the daily work, to contribute continuously to cultural, artistic, sport and social life in Albania.

Market

History

For more than 4 years SPEED TAXI “Five Stars” is operating in taxi service as a leader in Albania. The company provides 24-hour taxi service with professionalism in 365 days of the year, in Tirana and from Tirana to other cities. SPEED TAXI offers service to large number of institutions, businesses, families and the many individuals who book by phone or find our cars in 10 taxi stations in Tirana.

SPEED TAXI “Five Stars” was created in January 2012 and initially operated in the market with 15 Skoda Superb cars, produced in 2011. Now for the first time customers receive a professional service at competitive prices, regular invoices under the laws, and professional staff with a uniform standard. In 2015 the company added 5 other Skoda Superb cars produced in 2014, by increasing the quality of service and again at competitive prices. The large number of customers and the company’s good intention to provide in real time to the requests for service lidded the company to invest again by adding 12 other cars Skoda Superb production of 2015, in 2016. Now SPEED TAXI provides service with 37 cars.

Achievements SPEED TAXI “Five Stars” settled for the first time the professional service standards of the taxi service in the country. For the first time in Albania there could be noticed a service of the highest standards, with new cars, more comfortable, safe drivers and regular uniforms with ethical communication, cars monitored 24 hours through the GPS system in more competitive prices. The company brought a lacking service in Albania, especially for institutions and businesses that required a service of international standards.

Products SPEED TAXI has 37 cars, with 24-hour service, with high speed and safety in all destinations. Drivers are experienced and receive pre-trainings for the service

standards and can be recognized by the standard uniform. The operating team in the head offices monitors in real time via GPS all vehicles. Each client has the opportunity to use the Internet for free via Wi-Fi connectivity within the vehicle; as well clients can reserve the service through application of the SPEED TAXI. Recent developments Safety and implementation of the latest technology has been a permanent goal of the company. Therefore SPEED TAXI invested in building unique platform, the app “Speed Taxi”. Through this platform, the client location in the city can be identified, make reservation and locate the journey of each vehicle in real time. Now the company is equipping each vehicle with navigating tablets enabling faster services and enhancing the service quality. Recently the company announced a new uniform, with a unique design, worked by a well-known and professional stylist, trying to set another standard for the Albanian taxi

driver’s uniform as a concept. This uniform is designed with Albanian folk elements which are conducted all through sewing and handicrafts process. Promotion Speed Taxi recently has introduced for its clients the new online application for both Android and IOS mobile phones. The application offers to the Speed Taxi’s clients to make online reservation and order for taxi services, but also to track online the taxi ordered and approved for a precise destination. It makes possible to have a live chat with the operator, to program a journey with specific and different destinations and to order for a third part in real time. It is a simple solution application that offer a fast and reliable service in a transparent

way of servicing the clients in the new era of modernization and automatization. Brand Value SPEED TAXI is already a trusted brand and has the reputation of a leader company in the Albanian market. Based on the kangaroo symbol, and all messages this symbol imparts, customers have trusted relatives and transportation of their employees at SPEED TAXI. Besides the large number of employees, the company also takes care to invest in the community in need. About 40% of the annual budget goes annually to various donations. Lastly, this budget went to the total reconstruction and furnishing the kindergarten decorations in Koder Kamez in Tirana, the environment in which 45 children are educated.

SPEED TAXI SPEED TAXI “Five Stars” settled for the first time a lacking service in Albania for many institutions, businesses and families. 40% of the company’s annual budget goes to various donations. By 2015 this fund went to the reconstruction of a nursery on the periphery of Tirana. During 2016, every car will be equipped with navigator system by solving the problem of addresses in Tirana.

Market Telekom Albania started operating in 1996 under the name Albanian Mobile Communications. In 2008 joined Group Deutsche Telekom, while in 2015 got the identity of Telekom brand. Telekom Albania with modern products, continuous innovation according to current technological developments and competitive prices, has become the best provider of communication and innovation in Albania. Achievements “We see the world like you” was the motto of the company in 2010. In the same year the company collaborated with RIM and Apple to bring in the Albanian market BlackBerry and iPhone. Telekom Albania was licenced for the 3G service in 2011 and offered the fixed service as well, with very competitive tariffs. In the year 2012 started offering third generation services, with best market prices and fastest in transferring data market with up to 48mbps and 95% coverage of the country with 3G signal. In 2012 Telekom Albania was awarded

“Excellency in Business” for 3G services and in December 2012 was awarded “Philanthropic Award”, for its contribution in social realm. History Telekom Albania Brand was introduced in Albania on 23rd of July 2015. Telekom Albania adopted this name after several developments during recent years in the company. In 1996, Telekom Albania was the first company offering mobile service in Albania, followed by the launch of pre-paid package ALBAKARTA, roaming, internet GPRS which later became EDGE, MMS and email. Thanks to several investments, within 2003 the national coverage reached 90% of the population and 80% of the territory. In 2006, Telekom Albania introduced business plans for corporate subscribers, by offering full services for big, small and medium enterprises. One year later Telekom introduced the prepaid package “What’s up”, with most affordable tariffs in the market. Alongside with technological progress, the number of subscribers increased rapidly by overcoming 1 million in 2007.

In March 2015 to Telekom Albania was granted the license to offer 4G services. On 23 July 2015, Telekom Albania, previously known as AMC, has been declared the first mobile operator in Albania. Products Telekom Albania offers a wide portfolio of tariffs, programs and services for the needs of professionals, SMEs and big corporates, as well as full range of services for individual users. It offers full and fast control of the network traffic of tariffs, packages and minutes, SMS and MB to all professionals. To SMEs it offers fast and easily accessible network traffic of packages and minutes, SMS and MB to all professionals. To the big corporates it offers personalized counselling, through which tariff plans and services are being recommended. To all its customers Telekom Albania offers the widest range of cell phones and tablets, as well as the exclusivity of iPhone products in Albania. Over 145 products, offers and packages are available 99.8% population coverage is ashore 92.5% territory coverage is provided

TELEKOM In 2011, Telekom have implemented the Environmental Management System according to directives of the standard ISO 14001:2004 assuring that through systematic and structured mechanisms the company not only avoids any negative impacts on the environment and minimizes possible effects, inevitably deriving from any kind of human activity; but as well operates in compliance with the applicable Albanian Legislation and international standards. Telecom Albania consideration for the environment was confirmed by the certification of our Environmental Management System as per ISO 14001:2004 in all our fields of operation by the Certification Body TÜV Hellas / TÜV NORD, in 2012 3.2 million Subscribers are enjoying the services mentioned. Recent developments Over 320 million euros of investments throughout these years. The biggest network of retail shops in Albania, with 150 units. One of the biggest and best employing company in the country with around 450 professionals employed. This is the first communication company in Albania which has been implementing the Quality Management System (ISO 9001),

Health and Work Insurance System (UHSAS 18001) and the Environmental Management System (ISO 14001). Network security in accordance with European security standards. Member of the TIK coalition for safe internet for youngsters and children. Estimated for the Business Excellency and Social Contribution. Promotion This company stays close to the customer; it is transparent, fair and open for dialogue. Telekom Albania identifies innovative products in its early phase and develops them in cooperation with the partners. This skill forms the foundations of trust - a crucial element for long term relations.

This is the core foundation of our work at Telekom Albania. Brand Value Each operator of Telekom Albania aims at bringing value to the customer and the society, thanks to our working philosophy and corporate responsibility. Telekom as a brand represents competence, innovation and simplicity. Telekom users experience an incomparable experience and stay connected at any time and place, just like the motto of the company implies “Moments that connect us”. In any circumstances, Telekom Albania is a trusted travel mate in personal and professional journeys of people’s lives.

Market Teuta has a tradition of over 20 years as a manufacturer and distributor of food products. In 2001 they provided for Albanian market the first rice packaging in 1kg format under the brand GOLD. Throughout the years GOLD has become a well-known brand in Albanian market and now is one of the leaders in the rice industry. Today the food is asked not only to be a source of nutrition, but also to improve durability and quality of life, and then to act as a central element in the prevention and maintenance of the best well-being. Teuta Company, in accordance with these changing nutritional needs, acts as company-partner to the consumer, proposing a new alimentation, good for enhancing the healthconscious principles, and functional benefits of rice and other food products. Teuta is one of the biggest importers of food products in Albania. Originally in 2001 they provided for the market 3 kinds of rice varieties to continue with other food products like corn starch, bicarbonate sodium, sunflower oil, legumes, lentils, sugar, spices etc. Now, Teuta has more than 60 kind of products and owns a large part of dairy market. Achievements The company owns the main warehouse with a space of 10,000 m2 and besides the manufacturing it parallel does also distribution. This year they have managed to do the distribution center separately from the production and it is established in the highway Tirana- Durres 5km with a warehouse space of 5000m2. The company owns its own car fleet with modern vehicles and trucks for the transportation and distribution of goods. Besides the products

that Teuta trades under its brand they have managed to add more international partners and brands from all over Europe and not only, to represent them in Albania. History Teuta Company was established in 1994. Company factory and packaging lines are based in the city of Durres. The company is private- held and today employs more than 100 employees. Throughout the years Teuta has invested in the packaging machines and now has various format of packaging

and also modern production center. Teuta has been certified in 2009 and recertified in 2012 and 2015 with the Standard ISO 9001 : 2008 and HACCP UNI 10854 : 1999 . Products The mission of Teuta company owners is to fulfil the client needs according to the higher standard possible. These needs makes the company to continuously try to make improvements towards products quality and also to increase the products and brands range portfolio. From the products that Teuta operates itâ&#x20AC;&#x2122;s worth mention: different varieties of rice under Gold brand, sugar, sunflower oil, legumes, lentils, spices, different kind of puddings, soda etc. All these products are under Teuta umbrella brand and are sold with different types of format. From international partners brands that Teuta represent for Albania are: Riso Scotti , Ponti, Star, Callipo, Meray, Tedesco Group, Olitalia, Monini, Zucchi, 7 Stick, Limmi, etc. Recent Developments Teuta tries their best to meet the consumerâ&#x20AC;&#x2122;s demand for variety by packaging even more new products and investing in industry innovations. Teuta is always in development in terms of products, and now they are expanding also in the sector of distribution not only for their products but also for the partner companies from around the world and distributing their products in Albania. Promotion Company success during more than 15 years has made Teuta a trusted brand in the food

industry. All the products that Teuta trades are synonymous of high quality. In these years Teuta has constantly used all modern promotional channels to promote and inform the consumer about the company and its products. Teuta participate in many corporate social responsibility initiatives, helping the people in need also supporting the orphanage. They have been sponsors of many cultural events in Durres in collaboration with the Municipality of Durres. Teuta Company is the main sponsor of the menâ&#x20AC;&#x2122;s basketball team of Durres that is also called Teuta Basket, offering a great support on their way. Brand Value Company success during more than 15 years has made Teuta a trusted brand in the food industry. All the products that Teuta trades are synonymous of high quality. Gold is another brand that Teuta has created

for rice in 2001 and in a very short time has become a leader in this sector in Albania market. Gold rice has now more 20 different type of packaging and varieties. The success of Teuta is based on the quality

of products that they offer, managerial skills of the staff, distribution in time of the products to the buyer with own transport vehicles, and fast reaction to requests of buyers with professionalism.

TEUTA Teuta is the company with the largest market share of rice in Albania. Teuta has more than 60 kind of products with its brand name. Teuta has the most advanced technology for food processing and packaging.

Market Tirana International Hotel & Conference Centre is the only, largest and the most prestigious “Hotel and Conference Centre” in Albania, located in the Main Square of Tirana. Fully renovated in August 2015, with 35 years of experience it is the most iconic luxury hospitality brands in Albania. Tirana International Hotel & Conference Centre dominates the capitals landmark area “par excellence”, Skanderbeg Square, on the verge of Tirana’s Cultural, business and entertainment section. It is a 100% Albanian hotel and its NO1 priority is not only welcoming visitors with first-rate customer service but to also get a true taste of Albanian hospitality. Achievements Certificate of excellence from TripAdvisor as Top Performing Business Award Winner in 2015 from Booking.com as a Symbol of Excellence, Awarded from the Albanian Prime Minister with “Golden Bee 2015” for “Outstanding hospitality” Quality Award in “Tourism and Hospitality for improving the

services and renovating the premises of the Hotel to the most modern and contemporary standards” from National Chamber of Commerce Certificate of appreciation from NATO, European Union, Department of Defense of United States of America, OSCE, ODIHR, A l b a n i a n Federation of Football etc...

Tirana International Hotel & Conference Center has hosted many presidents, Diplomats, Art business and sports personalities. The most important meetings and events in Albania have always been organized to this unique Conference Center. It is a real partner to Albanian Institutions and Organization for any kind of event. History “15-kateshi” “The 15 storey” was a point of reference for all, a reference of pride. In a country dominated by small houses this building was view able from km away. It was the highest building ever built in Albania. Being one of the proudest works of the communist era, its construction lasted 10 years and ended in 1979. The constructors were very attentive to use the best; materials of the time and every detail to be perfect. With the ice-white marble on its facade, i t soon became the symbol of the Capital.

Hotel Tirana was a meeting point of important people and the place of organizing the most important meetings of the time. It was exclusively used for foreign delegations and tourists, and it was a intriguing and mysterious place for locals. After the privatization it became a second home to many foreign businessmen who appreciate the excellent service it provides. Since 1994 this hotel has gone through continuous remodeling to be concluded with the full reconstruction in 2015, which made it a 4 star hotel of international modern standards, but also left untouched the glory of his spaces. Nevertheless this re-emerging Tirana International remains a Hotel with reputation and history still to be discovered.

minutes from the Tirana International Airport, giving you the chance to travel anywhere with ease. Accommodation in one of 170 Rooms and Suites is a unique experience, with a magnificent view over Tirana City Centre. They provide a variety of design, size, view, setup and status, to fit every possible need. The large accommodation capacity of 360 beds and high standard rooms makes it easier for large business or leisure group, low budget group, backpackers, to get best economic price. The unique position of Tirana International Hotel, at the heart of the Albanian capital, gives its rooms an extraordinary value.

Products

Brand New “Classic” Balcony Restaurant A golden choice for a golden treatment! Is now ready and running at a 200pax capacity. Wonderfully decorated with state of the art accessories to fulfill the need of a royal service, “Classic” room contains also its unparalleled terrace to serve a wonderful view of the city center! Tirana International SPA Center is one of the most modern SPA in the country offers a wide range of services and relishes you after a long stressing day with some recreation moments in a comfortable ambiance. Swimming pool with hydro massage Massage in room Massage by professional physiotherapist Esthetic service Sauna (separate for men and women), Turkish bath (Hamam) Fitness Center with modern equipment and special care by the professional instructors Preparatory facilities and relax rooms All newly built to offer guests complete recreation and relax at our premises.

Tirana International Hotel & Conference Centre is the best Hotels in Albania. It is the only, largest and the most prestigious “Hotel and Conference Centre” in Albania, located in the Main Square of Tirana. Combining a truly strategic location and breath-taking view of the capital city, your experience in this hotel will be unforgettable. Tirana is a city of culture, history and a city of tradition. As a very important part of the City Centre, this hotel is located next to the most attractive historical and cultural points of the city such as the National Historical Museum, Castle of Tirana, Opera House, Art Gallery, main institutions like the Albanian Parliament, different Ministries, the National Bank of Albania, and Tirana Municipality. Just a few minutes walking distance from the Train and Bus stations, and only 15

TIRANA INTERNATIONAL Tirana International is also known as “The 15 storey” and is a point of reference for all, a reference of pride. Tirana International was quoted in the Daily Telegraph as Albania’s Inhouse Ambassador. Tirana International has the largest conference centre in Albania. Tirana International has 360 beds.

Recent Developments

Promotion An unforgettable Wedding Weddings at Tirana International Hotel are one of a kind! The stylish ambiance, and the terrace viewing on the Scanderbeg Square, make your guests reception a unique experience and give a splendor to your Special Day! We are ready to arrange all the little details to make it the perfect beginning to your life together. Our team of specialists can do everything from recommending venues, to decorating and organizing of the unforgettable event. The Chef cook will

work with you to create exquisite menus that suit your important day. Banqueting If you are planning a private dinner or a large banquet at your premises, we offer you the best choice: Catering service of Tirana International Hotel. Catering staff of the hotel is motivated by the passion for service and cooking. With a combination of traditional and international dishes, in compliance with every single demand and taste of our clients, we are the best for your events. Transport Service – At your disposal are new and luxury Mercedes Benz car (property of Tirana International Hotel) and professional Taxi Drivers. Transport in Albania and abroad is provided at very convenient rates. Night CLUB - If you love great music this is the place to be. Best Albanian artists, live at Tirana International Hotel Brand value The most important Business Hotel in Tirana with the best corporate offers for it new clients to ensure a well-deserved loyalty. Tirana International Hotel & Conference Centre is the largest Conference Centre in Albania and the perfect destination to welcome meetings, conferences or events. No matter the size or scope, from conventions to trade shows, banquets and concerts, celebrations and ceremonies of every kind, with state-of-the-art technology and on-site catering the specialized staff will assist you to make your event unforgettable. 15 diverse function rooms in 3000 m2 designed and furnished paying special attention to details, allow perfect organization of each event. With capacities up to 2200 persons, all the rooms combine functionality, style and the latest technology with the highest professional service. “La Pergola” Terrace Bar Restaurant serves traditional and international specialties. Breakfast is served on the same Terrace Bar & Restaurant “La Pergola”. Its terrace gives the unique chance to enjoy breakfast with a breathtaking and fabulous view over the main center of Tirana. “Lounge” Bar... If you are looking for an ideal place to spend some moments of relax in the company of your friends, your business partners or your family, the lobby bar will be your favorite one. With very comfortable internal and external environments, professional service of our staff and the wide selection of desserts and drinks will make you have a pleasant time.

Market TOP SHOP® is one of the leading Multichannel and direct-to-consumer retailer in Central and Eastern Europe for almost a quarter of the century. It success story started in Slovenia in 1992 with 3rd party TV shopping products and Studio Moderna brands. They started selling traditional DRTV products and achieved great success with their first hero products Kosmodisk. Since then the company was developed and grown in 20 countries with its large portfolio of products. Its mission is to make every day, routine tasks easier by offering innovative, but at the same time simple products and solutions. TOP SHOP® focus is not only on products, but on entire shopping experience, making it simple, easy to understand, convenient, safe and trustworthy. TOP SHOP® offers innovative and creative products from different categories: home improvement and cleaning, sports and recreation, health and beauty and more. Convenient shopping every day! Achievements TOP SHOP® is a leading multichannel e-commerce and direct-to-consumer platform in Central and Eastern Europe, with a vertically integrated network, reaching more than 300 million consumers across 20 markets. It is the only multichannel company with strong TV infomercial production. It operates across multiple channels to bring the brands and products to their loyal and active customer. Present in 40+ countries worldwide. More than 18,68 million customers. 5+ mio satisfied customers. 30+ mio product sold. Every day we get in touch with more than 100.000 customers. Over 13 million minutes yearly of advertising on more than 500 TV stations. 30+ call service locations, and 4.000+ call

center agents. More than 300+ stores. 150+ websites across the system with over 0,5 billion page views annually. Catalogues in 25 million copies per year, over 130 million catalogues sent already. History It started to operate in Albania in October 2003. As the business expands TOP SHOP® quickly addresses the needs of the customers and introduces new innovative products to the marketplace, followed by an excellent customer service allowing the company to position itself as a brand that provides to its customers a superior product and service experiences. Top Shop had developed 6 successful sales channels that offer to the customer the best service every time everywhere. Internet started with the first e-commerce site in 2004, Catalogues, Telemarketing that enables us to create on-going relationships with our customers and increase customer satisfaction and loyalty. As one of the largest DRTV Company in Central and Eastern Europe, in Albania it collaborates with 7 national TV channels, broadcasting 500 minutes of commercial content daily, 24/7. Retail is an important part for this company in acquiring new customers and retaining the current ones. In our 310+ retail stores across Central and Eastern Europe, Albania have 17 ones where customers have the opportunity to see, touch, feel, try the products, compare and evaluate them. They get professional advices from trained sales personnel and purchase products on site. After a decade of experience in DRTV, hundreds of innovative products and thousands of stories told by our satisfied customers, the company saw the opportunity to create their own brands. This is when Dormeo, Delimano, Walkmaxx started. Products Dormeo® is infusing entire home with comfort, care, harmony and intimacy. Feel it everywhere: while dreaming, waking up, relaxing, refreshing or even breathing. Dormeo® mission is to find harmony between nature, people and comfort by developing innovative and quality products for sleeping and living. DELIMANO® brings innovative range of great quality kitchenware that is designed to

provide healthy, tasty and enjoyable cooking experience. DELIMANO® encourages passion for cooking and having fun in the kitchen - no matter of your cooking skills. WALKMAXX® supplies innovative and comfortable, yet affordable products in footwear and outwear categories. Our mission is to bring our customers functionality, extra comfort and great style with every pair of WALKMAXX ® shoes. TOP SHOP® multichannel selling proposition for 3rd party TV shopping different products and Studio Moderna brands. Its mission is to make every day, routine tasks easier by offering innovative, but at the same time simple products and solutions. TOP SHOP® focus is not only on products, but on entire shopping experience, making it simple, easy to understand, convenient, safe and trustworthy. ROVUS® is committed to creating a safer, more sanitary and more comfortable living environment for the whole family – by offering easy to use, eco-friendly, quality products that suit any needs and budget. Recent Developments DORMEO® is a global trusted brand present worldwide in 40+ countries offering to the customer’s choice and convenience shopping experience. They are always searching and developing new technology and innovation in their products. Even they had a large range of mattresses in 2011 they presented the new Octaspring® technology and first mattress with Octasprings®. Every now and then, an innovation appears that changes our lives. Or, in this case, changes our sleep. The new Air Plus mattresses from Dormeo are just that innovation. They were designed with one thing in mind – to make sleep as supportive and comfortable as possible. Their 3D adaptability of award

winning Octaspring® technology, increased height and outstanding breathability will lull you into luxurious perfection of supportive, comfortable and rejuvenating sleep. Award winning Octaspring® technology is the result of more than 25 years of development in the field of sleep science. Octasprings are specially designed springs that move three-dimensionally, in all directions, ensuring dynamic and flexible support in all sleeping positions. Thanks to their 3D adaptability, the Air Plus mattress will optimally adapt to your weight, shape and movement, follow your body’s contours and support your body in its natural position without creating counter-pressure. It will act as your custom-made support, and this, of course, will result in healthier and more rejuvenating sleep. The additional layer of pocket springs provides the mattress with extra height, stability, breathability and durability. The springs are also encased with a layer of Ecocell® foam which wraps the mattress’ core, providing excellent adaptability and additional support and cushioning. Promotion The Company uses many promotions in all of its brands using a Multichannel strategy, where are promoted the same offers in all the sales channels as DRTV spot advertising, Internet and social media advertising, Print advertising with special catalogues and UDM’s, Retail Promotions through Window Display’s and live presentations in the stores and also Telemarketing Campaigns from our Call Center. Brands Value Dormeo, Delimano, Walkmaxx Our well-known, trusted and enjoyable international brands are present all around the world building relationships and creating brands. 2010 DELIMANO® is one of the most recognizable kitchenware brands on the market of over 20 countries and one of the fastest growing brands of Studio Moderna, with more than 3 million satisfied

users to prove it. DELIMANO®, best materials, innovative solutions, outstanding performance and modern design. It brings innovative range of great quality kitchenware that is designed to provide healthy, tasty and enjoyable cooking experience. It encourages passion for cooking and having fun in the kitchen - no matter of your cooking skills. DELIMANO® inspires and encourages your creativity so that any time spent in the kitchen feels like celebration. DELIMANO® covers small kitchen appliances, cookware, tableware, utensils and accessories. 2010 Comfort, every single step of the way. WALKMAXX® supplies innovative and comfortable, yet affordable footwear and outwear solutions. Their mission is to bring costumers functionality, extra comfort and great style with every pair of WALKMAXX® shoes. WALKMAXX® brings energy to people’s everyday life and inspires them to move. No matter the occasion or the season, WALKMAXX® has it all covered – from winter boots to flip-flops, all designed with care to gently support your feet on the move. When producing the shoes, WALKMAXX® goes with the best materials and latest technologies to ensure our customers get the best for their feet. DORMEO® Started in 2002 – DORMEO® started its journey with foam and Memory mattresses produced in Italy. With the development of the brand, in the portfolio were introduced new categories like toppers, pillows, duvets and living accessories. Millions of people from all around the world have welcomed DORMEO®, leading sleep and living expert brand, into their most sacred place - their homes. One by one they have discovered the reasons why this company that in 2002 started with only one mattress has grown into a global, renowned and trusted brand. DORMEO® today offers high quality sleeping and living products: mattresses, toppers, pillows, duvets, beddings, living room items, bathroom accessories… and also expert advices, tips & tricks, sleeping solutions on how to sleep better, wake up rested and live fulfilled life. From the beginning we have sold over 30 million products and by so created as many great stories about good sleep, night

Over 5 million customers and DORMEO® is globally trusted brand present worldwide in 40+ countries: Central and Eastern Europe, United Kingdom, United States of America, Germany, Netherlands, Canada, Japan, Australia ... Millions of people from all around the world have welcomed DORMEO®. One by one they have discovered the reasons why this company that in 2002 started with only one mattress has grown into a global, renowned and trusted brand. DORMEO® today offers an array of high quality sleeping and living products: mattresses, toppers, pillows, duvets, beddings, living room items, bathroom accessories… and also expert advices, tips & tricks, sleeping solutions on how to sleep better, wake up rested and live fulfilled life. From the beginning we have sold over 30 million products and by so created as many great stories about good sleep, night after night, morning after morning. 2011 Dormeo lanched the new Octaspring® technology and first mattress with Octasprings®. It’s a hybrid invention, the first and only of its kind. Spring coil meets memory foam – dynamic flexibility plus unsurpassed support. The final result is a luxurious, dynamic sleep surface, 8x more breathable than memory foam. after night, morning after morning. At DORMEO®, we use the latest technologies to maximize the comfort experience and create the best sleep and living environment with our products. We believe every home should be a place you can return to after a long day and unwind or a place where you can feel Zen-like throughout the day. Therefore we work hard to bring healthy sleeping and living to every home, turning it into haven of peace and tranquility. At DORMEO®, we know that home is where the heart is.

it uses the latest technologies such as Optic in Tirana, Albania. It recently moved to a Fiber, HFC (Hybrid Fiber Coaxial), Satellite modern campus at Kombinat District. Tring’ smother company, Edil Group, is one of the With population little over 3 million people and ADSL+. and a GDP of $14B it is a market that you Tring TV’s competitive advantage is that it largest and most successful in the country. offers a large number of its own channels would consider relatively small. The IT market is estimated about $190 with high quality of broadcasting and at Products million, with $66 spending per capita and lower prices; meanwhile Tring Internet has a large service coverage area and some of Tring constantly offers quite a large range market growth of 1.4% of innovative products and services at high The ICT Development Index in the previous the most affordable prices. years, between 2002 – 2010, recorded an Tring initially focused on creating a wide quality. Tring Television services 450,000 distribution network, which presently family subscribers, who watch Tring extremely high growth of 88%. www.tring.al There are more than 1800 companies and includes more than 180 stores across channels via terrestrial and satellite signal, Kosovo, Montenegro, and cable, and My Tring IPTV. There is always over 8000 professionals that operate in the Albania, Macedonia, while also establishing reliable something totowatch for each customer and IT industry. provider, Tring is the one stop for all TV enterit to find the latest in interior and exterior ACHIEVEMENTS of theneeds, Albanian is affirmed by the number of viewers all telephony andthis Internet. Tring design, cooking, beauty tips, etc. It remains The Albanian ICT sector has improved partnerships with some tainment is headquarted Tirana, Albania. recently thethat top lifestyle Albania with its date, Tring is one of the leading companies retail consumer electronic chains.in Tring overIt the world have magazine alreadyin made their significant in the last 6 years due toTothe moved to a modern campus at Kombinat Dishigh quality print and original content. Living in the field of media, broadcasting and telecomoperates all over Albania, the Balkan final choice Tring TV.house Tring offers up to in100 efforts from the local government, donors trict.in Tring’ smother company, Edil Group, is one publishing started its operations Nomunications. Tring products, Tring TV and Tring of the most successful in the country.for vember Its purpose Movies, is to being closer to channels in largest highand demand channels each2015. category: Kids, Internet areregion two of theand most its valuable brands in are and businesses. Furthermore, the annual the tastes and preferences of readers, offering market all in the last decade in Albaniawhere and the there is an Albanian over the world Lifestyle, Documentaries, and Sport& Adult. report indicates that the ICT is one ofthethe the best literature. Living brings to the readers PRODUCTS AND SERVICES neighboring countries. Tring TV counts 450,000 diaspora. continue to grow One of Tring best-sellers TV ’s most main development opportunities when doing bookswatched fulfilling his channels requirements household subscribers, whoIts can subscribers obtain Tring TV referred contemporary Tring constantly offers quite a large of in- HD, channels viain satellite, terrestrial, cable and number thanks toIPTV its quality of services is range Living the tofirst and literature. only lifestyle business in Albania. On the other hand, Tring Internet offers high speed internovative products and services at high quality. the main channel categoand of customer care. channel in net Albania. This channel was access to finance, corruption, tax ratesplatforms. and Some service at the most competitive prices in Tring Television services 450,000 famiries are: Movies, Kids, Lifestyle, Documentaries, originally in August Itsquality main regulation are the main disadvantages when the Albanian market and2012. with high of ly subscribers, who watch Tring channels vialaunched Sports, and Adult. Tring TV broadcasts through service using advance technology Optic Fiterrestrial and satellite signal,target cable, andgroup My terrestrial and satellite signal in two packages, History is women. Living HDof is the considering in investing in the domestic ber, HFC (Hybrid Fiber Coaxial), Satellite and Tring IPTV. There is always something to watch respectively with more than 40 and 50 channels. ultimate lifestyle destination with that advice market and some hurdles you should Tring takeInternet, on the other hand, has 35,000 for each customer and this is affi ADSL+. Tring is the first provider offers rmed by the playhome services,and Internet, VoIP telephowas part of Albanian Satellite on food and triple wine, garden, real number of viewers all over the world that have under serious thought before engaging in Tring household subscribers of formerly Internet broadband ny, and TV, in one single package. Along with alreadywas made founded their final choice—Tring TV. Tring and VoIP telephony. Tring differs from (ASC), its com- which Communications estate, shopping, leisure, travel, fashion, trade with a local representative. residential services, Tring also offers services offers up to 100 channels for each category: petitors in the market because it uses the latest 2006 by “Dulaku family”, while TV wasDocumentaries, and Health. For telecommunication and mobile for business customers including Internet and Movies, Tring Kids, Lifestyle, and technologiesin such as Optic Fiber, HFC (Hybrid FiTransmission, SatelSport& participation Adult. Coaxial),born Satellitein and ADSL+.with 100 percent 2008 Living HD is Data also on lineTelephony with Solutions, a dynamic companies, the advancements over berthe lite Services, IP-VPN, and Hosting. One of Tring TV ’s most watched channels is Tring TV’s competitive advantage is that it of Albanian investors. Tring took the hungry website launched in 2012 offering ideas last years in ICT infrastructure are a great Tring Telephony is a reliable way to connect Living HD, the first and only lifestyle channel in offers a large number of its own channels with market by storm by being the first about all aspects of living styles and worldwide instant improvement. There are 4 mobile operators with family and friends. It offers Albania. This channel was originally launched high qualityAlbanian of broadcasting and at lower pricconnection the best rates in the marin August 2012. Its main targetadvice. group is womes; meanwhile Tring Internet a largetriple service play company tohas offer in the country. The rich and with unique content found with 2 of them offering 3G to their customers ket—only 1 ALL/min. This service also includes en. Living HD is the ultimate lifestyle destinacoverage area and some of the most affordable grew, ASC its way into print and Magazine was and currently operators are preparing to As the company’s operations phone line andLiving installation for free, 24 hours of tion with advice on food and wine, home and prices. support, recharging accordingfocusing to client’s needs focused ononproviding Internet and is a seasonal magazine on introduce 4G. A couple of years ago the garden, realtelephone estate, shopping,born. leisure, It travel, Tring initially focused creating a wide etc. Additionally, it offers extra services like fashion, network, which presently includes while Tring focused on and theHealth. field of women and their needs with lifestyle ideas mobile penetration was close to 90% distribution and service Tring Voicemail, Return of Lost Calls, Call ID, Living HD is also on line with a dynamic more than 180 stores across Albania, Kosovo, media. These companies spun off services and advice who go toandit3-Way to find Call Waiting, Calling. the latest now it is expected to have surpassed it, website launched in 2012 offering ideas about Montenegro, and Macedonia, while also estabIn co-sponsorship with Vizion Plus, a national all aspects of living styles and instant advice. lishing reliable partnerships with some of the on IP and Digital technology giving birth to in interior and exterior design, cooking, being one of the highest rates in the region. TV station, Tring brought to life two reality shows The rich and unique content found its way into Albanian retail consumer electronic chains. Tring two other companies: Tring TV and Tring beauty tips, etc. It remains the top lifestyle in Albania–Dancing with the Stars, a dancing print and Living Magazine was born. It is a seaoperates all over Albania, in the Balkan region Communications. In theAugust 2014, focusing theseon women magazine Albanialicensed withbyits high quality the BBC, and Apartment sonal magazine and their in competition and its channels are in high demand all over Achievements 2XL, an content. improvisational comedypublishing show. needs with lifestyle ideas and print advice who world where there iscompanies an Albanian diaspora. Its two rebranded themselves andgooriginal Living subscribers continue to grow in number thanks and unified under the To date, Tring is one of the leading companies to its quality of services and customer care. in the field of media, broadcasting and unique brand TRING. HISTORY telecommunications. Tring products, Tring This made it possible that partthe relevant Tring was formerly of Albanian Satellite TV and Tring Internet are two of the most (ASC), which founded in arewasdelivered valuable brands in the market in the Communications last services 2006 by “Dulaku family”, while Tring TV was on a unified platform decade in Albania and the neighboring born in 2008 with 100 percent participation orientation. of Albanianand investors. Tring took the hungry countries. Tring TV counts 450,000 Albanian market by storm Tring by being is the one first Presently, household subscribers, who can obtain company to offer triple play in the country. As of operations the most dynamic Tring TV channels via satellite, terrestrial, the company’s grew, ASC focused providing Internet and telephone service Albanian companies cable and IPTV platforms. Some ofonthe while Tring focused on the field of media. These in the field of media, main channel categories are: Movies, Kids, companies spun off services on IP and Digital Tring launched a fully featured next generation of TV service, available on TV sets, taband technology broadcasting, giving birth to two other compaLifestyle, Documentaries, Sports, and Adult. lets, smartphones and more—My Tring IPTV. Known as the TV of tomorrow, IPTV offers TV and Tring Communications. In programming at anytime, anywhere and in any device. IPTV is defined as the secure and As Tring TV broadcasts through terrestrialnies: andTring telecommunications. August 2014, these two companies re-branded reliable way of delivering to subscribers entertainment and related services. My Tring IPTV a triple play satellite signal in two packages, respectively themselves and unified under the unique brand offers additional features like Multi Screen, DVR, EPG, Channel Blocking, List of Favorites, TRING. Thisprovider, made it possible that the is relevant Tring the with more than 40 and 50 channels. Network Pause Live TV, Time Shift 6 and up to 100 national and international channels. are delivered on a unified platform My Tring IPTV is available all over the world including the USA. With IPTV, deployments, one stop for all TV Tring Internet, on the other hand, services has and orientation. network security and performance are tightly managed to ensure a superior entertainment entertainment 35,000 household subscribers of Internet Presently, Tring is one of the most needs, dynamic experience. Our strong support team and technical expertise has allowed us to be one of the Albanian companies in the field of media, broadtelephony and Internet. most popular IPTV streams available in the market. broadband and VoIP telephony. Tring differs casting, and telecommunications. As a triple play from its competitors in the market because Tring is headquarted Market

smile

house started its operations in November rights of the largest football event UEFA 2015. Its purpose is to being closer to the Champions League, for three consecutive Beauty, The Promise, Queen of the Night, Rent CHANNEL tastes andCATEGORIES preferences of readers, offering seasons, 2015-2018. Love, Endless Love, The Promise became part the best literature. Living brings to the On 16 October 2015, Tring TV finalized the of the Tring programming platform. Tring owns 26 channels divided into the followreaders best sellers books fulfilling his partnership with Telekom Albania bringing 2015 ingrequirements categories: Cinema, Series,to Kids, Documenreferred contemporary to market new Mobile TV service. • InInMarch 2015, Tring Tring the taries, Lifestyle, Generalist, News, Sport, Music, literature. November 2015,launched Tring TVMy finalized IPTV in every corner of the world including andTring Adult.Internet Tring Cinema and Series offer over offers high speed internet partnership with Albtelekom making part of themarket USA. a new Mobile TV service. 2,500 movies year competitive and 1,000 episodes service at every the most prices in the • Tring to life two international forof the the most famous series. Four channels are Albanian market and with high quality Tringbrought TV entered into agreement to transmit mats:TVShopping Queens and Blind Taste. dedicated to sports and the best international of service using advance technology of Optic Tring content through Abcom cable. 2015,Tring Tringlaunched bought the championships. ChildrenFiber can Coaxial), enjoy watching Fiber, HFC (Hybrid Satellite • InInAugust April 2014, Myexclusive Tring IPTV rights of the largestNetwork. football event UEFA Tring is the first Tring provider that on the Albtelecom TV and moreADSL+. than ever before because offers offers triple channels play services, Internet, VoIP Tring upgraded format Champions League,the for transmission three consecutive three dedicated for them. Documentelephony, and in one single package. ofseasons, its contents from MPEG 2 to MPEG 2015-2018. tary lovers have theTV, chance to watch plenty on Alongtopics with through residential services, Tring also • 4 On on16 the satellite platform, offering October 2015, Tring TV finalized the its various three dedicated chanoffers customers customers maximum quality bringing of picture partnershipthe with Telekom Albania nels. Muse services is the first for and business the only lifestyle TV including Internet and Data and sound. new TringMobile also increased to market TV service.the number channel dedicated to music, arts Transmission, and culture. Telephony Solutions, Satellite Services, of the transmitted channels to all its • In November 2015, Tring TV finalized theTring The screen is taken up by stage shows, opera IPVPN, and Hosting. customers without change in price. partnership with Albtelekom making part and ballet performances as well as programs Telephony a reliable way to connect Tring upgraded the TV transmission of the market a new Mobile service. on Tring artists’ lives andis their artistic work. The with family and friends. It offers worldwide (broadcast) format of its content to from MPEG purpose is to awaken the viewers’ interest and • Tring TV entered into agreement transconnection with the best rates in the market 2 to MPEG 4 on the terrestrial platform. encourage them to enjoy the language of the mit Tring TV content through Abcom cable. only 1 ALL/min. This service also includes Tring broadcasted for the first time Tring arts. The original content produced by Tring 2014 phone line and installation for free, 24 TV content through the IPTV network Thome, and broadcast on Muse is sure to captivate in • In April 2014, Tring launched My Tring IPTV hours of support, recharging according part of Deutsche Telecom in the territory of front of the screen not only art connoisseurs on the Albtelecom Network. to client’s needs etc. Additionally, it offers Macedonia. and artists but also those who want to find en• Tring upgraded the transmission format extra services like Tring Voicemail, Return Tring reached an agreement for the tertainment and inspiration in art forms and of its contents from MPEG 2 to MPEG 4 on of Lost Calls, Call ID, Call Waiting, and 3 transmission of Tring TV content through develop their esthetic tastes. thenetwork satellite of platform, offering its customWay Calling. the PTK Kosova IPTV. ers the maximum quality of picture and Tring In cosponsorship with Vizion Plus, a national Tring broadcasted for the first time sound. Tring also increased the number SPORTS EVENTS TV station, Tring brought to life two reality TV content on the cable TV network Blizoo, of the transmitted channels to all its Tring shows in Albania–Dancing with the Stars, a part of Austria Telecom. customers without change in price. UEFA Europa League 2008-2009 (fi nal phase), dancing competition licensed by the BBC, In August 2010, Tring TV started 2013 2012-2015; English Premier League 2010-2013; and Apartment 2XL, an improvisational broadcasting Sports Channels. • Tring transmission (broadEnglish Cup show. (Fa Cup) 2008-2012; French Chamcomedy Tringupgraded reachedthean agreement for the cast) format of content MPEG 2 to pionship (Ligue 1) 2013-2015; Russian Champibroadcasting ofitsTring TV from content through onship 2009-2010 • 2013-2016; Portuguese MPEG 4 on terrestrial platform. Recent Developments the cable TVthe network Kujtesa in the territory of Kosovo. Championship 2013-2016; Greek Championship 2011 During Liberators 2016, Cup Tring TV Brazilinvested • Tring broadcasted for the first time Tring TV 2009-2010; 2009-2010; structuring Tring channels ianinChampionship (Paulista & Brasileiro) 2009;and Promotion content through the IPTV network T-home, programming by buying programs with a 2009-2010 Albanian Championship (Superliga) part of Deutsche Telecom in the territory of high rating audience. Turkish like: Tring’s goal is to create a loyal and stable FIA For(Matches of Tirana and Dinamo Team);series Macedonia. Cherry Season, Unfortunate relationship with all its customers by offering mula One World Championship 2012 Beauty, The 2010 Promise, Queen of the Night, Rent Love, • aTring unique experience in quality reached an agreement for services the trans-and Endless Love, The Promise became part of customer care. Tring aims to be innovative in mission of Tring TV content through the RECENT DEVELOPMENTS the Tring programming platform. the market and become the leading triple play network of PTK Kosova IPTV. In March 2015, Tring launched My Tring IPTV • provider and digital platform for Albanians Tring broadcasted for the first time Tring 2016 in every corner of the world including the USA. by delivering a large number of channels TV content on the cable TV network Blizoo, • During 2016, Tring TV invested in structuring Tring brought to life two international with the best quality format transmission part of Austria Telecom. Tring channels and programming by buying formats: Shopping Queens and Blind Taste. and programs for all family members at an • In August 2010, Tring TV started broadcastprograms with a high rating audience. Turkish In August 2015, Tring bought the exclusive affordable price. Tring endeavors to entertain series like: Cherry Season, Unfortunate

ing Sports Channels.

all of its audiences. Tring is created to satisfy everyone’s taste, to make people laugh, like its 2009 motto it knows no limits as to programming, •topics Tring reached an agreement for the broador products. It has only one goal: to casting of Tring TV content make viewers eager to seethrough and tothe receive cable TV network Kujtesa in the territory inspiration. of Kosovo.

Brand Value

PROMOTION

For all its customers, Tring is synonymous with exclusive andstable the best Tring’s goal is toentertainment create a loyal and reservice and products on the market. Tring lationship with all its customers by offering a aims atexperience better understanding whatand viewers unique in quality services cuswant and be intuitive in every facet of their tomer care. Tring aims to be innovative in the productsfrom user experience, through to market and become the leading triple play prorecommendation engine, social features, vider and digital platform for Albanians by delivand multiscreen experience. ering a large number of channels with the best Tring’s brand in Albania and abroad is linked quality format transmission and programs for immediately with its services: Internet, all family members at an affordable price. television and telephony. Tring rides onTring the endeavors to entertain all of its audiences. Tring cutting edge of technology and embraces all is created tochanges satisfy everyone’s taste, to make technology and new ways of thinking. people laugh, likecontinue its motto to it knows no limits as They constantly craft and improve to or products. It has onprogramming, their productstopics in order to deliver the only best one goal: to they makepossibly viewerscan. eager to see and to experience Tring brand is recognized in the Albanian receive inspiration. market and abroad, as a company that respects VALUE both decisions and commitments. BRAND Confidentiality of information about consumers and companies is fully protected. For all its customers, Tring is synonymous with It strives to bring novelty to the market and exclusive entertainment and the best service to provide its customers with the richest and products on the market. Tring aims at better and most innovative featureset. understanding what viewers want and be intuitive in every facet of their products–from user experience, through to recommendation engine, social features, and multiscreen experience. Tring’s brand in Albania and abroad is linked TRING immediately with its services: Internet, television and Tringdates rides at on2006 the cutting The telephony. origin of Tring with edge technology and embraces all technology theofAlbanian Satellite Communications, a changes newcompany, ways of thinking. conprivateand owned based inThey Tirana stantly continue craftintention and improve on the their city, having asto main to offer products in order to deliver the best experience Hi-Speed internet communication to the they possiblyentities can. business and families. With the increase of the needs andinservices, as Tring brand is recognized the Albanian natural process, the company focussing market and abroad, as a company that respects in decisions internet and broadband and Confi telephony both commitments. dentialiservices have made possible the creation ty of information about consumers and compaof is two new companies, TringtoTVbring and novelty Tring nies fully protected. It strives Communications. to the market and to provide its customers with the richest and most innovative feature-set.

Market As the Leading Company in the Albanian Market, Univers Reklama obtains 55% of the local market share, at present. What Univers Reklama has achieved so far is not only because of its work and several million Euro investments in Technology, but also because of the support and trust of its main Partners who have contributed to its further success and growth in years. Univers Reklama counts the major local Companies as its best Collaborators which have relied on Univers Reklama since its establishment. At present, part of the network are the main Companies, such as: Agna Group, AM Group, Marketing & Distribution, etc; Main Banks, such as: National Commercial Bank (BKT), Intesa Sanpaolo Bank, Raiffeisen Bank, NBG Bank, Societe General Bank, etc; Hospitals, like: American Hospital, Saluss, Hygeia, German Hospital; other Companies like: Philip Morris Albania; Sigal, Eurosig, Teleperformance, Dast-Delta Home – Deutche Color, Plus Communication, Telekom, etc. Univers Reklama pays attention to long term cooperation and relies on its partners

who have contributed and supported Univers Reklama along its way to growth and development. Its main Suppliers are well known International Producers, such as 3M, Avery, Triline Rowmark, etc, as well as the main local Suppliers. Univers Reklama will continue its work to expand the market through more intensely commitment, growth of investments in technology and human resources, in order to continue to be a Leader of the advertising industry. Achievements Univers Reklama has been classified by HP as the “Showroom for the South Eastern Balkan Region” in its evaluation in 2010. It has also been selected by the Chamber of Commerce of Albania as “The Most Innovative Company in Albania” in 2013. Such certifications and evaluations complement the intensive work of Univers Reklama in years, which represents a well known Brand in Albania, and obtains all the capacities and experience for other international markets, which is now somehow an achieved objective, through

projects and representations in Macedonia, Kosovo, Italy. History Univers Reklama has been established since 2001, and today it is the leading company in the Albanian market as far as large format digital printing (for indoor and outdoor use), illuminated and non-illuminated signs, car branding, façade branding, fuel station rebranding, event design and management are concerned, thus offering a complete cycle to the customer. Univers Reklama offers the latest innovations to the market as a promoter of the latest technology development of the advertising industry, and as such, it offers a wide range of products and services not only to the Albanian market, but also to other neighboring markets, which are in full compliance with the market increasing and new demands. Products Large format digital printing Technology that Univers Reklama applies in

UNIVERS REKLAMA Univers Reklama is the largest and leading Company not only in Albania but also in the whole region which obtains the best resources to provide complete cycle of services and products not only in digital printing but also in sign manufacturing, rebranding and other similar products. Univers Reklama has been awarded and classified by Hewlett Packard as the “South-East Balkan Showroom” for the technology it runs and obtains”; by the National Chamber of Commerce as “The Most Innovative Company in Albania”; Univers Reklama counts the most important and major local Companies as its Partners, which have been collaborating for many years. Its capacities have been further developing to offer its services not only in Albania but also in the whole region and broader. Univers Reklama is continuously seeking new ways for development and investments which comply with the international technology innovations related to sign and digital printing industry. digital printing is licensed and supported by HP (Hewlett Packard) with its latest digital plotters, for indoor and outdoor printing, as well as for rigid material direct printing. Univers Reklama applies pro-ecological and healthy policies which comply with the international requirements and standards. Its daily capacity reaches up to 2500m2 for outdoor prints, and 200m2 for indoor prints. Car/Façade Branding, Events and other Promotional Fairs… An important part of the products and services that Univers Reklama offers is that of Car Branding, Façade Branding, Event organizing and arrangement, set up of scenography, promotional displays, solutions for interior and exterior signs, etc. which meet any marketing and advertising need.

Univers Reklama is the preferred Partner for 3M Graphics, which relies on Univers Reklama on the professional application and presentation of its high quality graphics to the Albanian market. Metal Processing and Gas Station Rebranding Such technology has been developed due to the market needs for illuminated and nonilluminated signs, fuel station rebranding, and customized products. It consists of the latest development for metal processing machineries which complete the metal processing cycle, such as: cutting and engraving of rigid materials by the “CNC Kongsberg” Digital Router, cutting of metal materials such as aluminum, stainless steel, copper, etc, with “Bystar 3015” Laser, and it proceeds with bending and powder painting; 3D letter and signs made of respective processes, which altogether offer endless solutions and alternatives, and assure quality and quick delivery to customer requirements. Recent Developments As Univers Reklama is recognized for its approach to innovations and continuous investments which align with the worldwide developments, it has come with the most recent purchase of a Processing machine for 3D Metal Letters associated with the its complementary laser welding machine. Such machine offers a wide range of options to produce 3D letters made of metal such as stainless steel, bronze, aluminum, copper, etc. Its complementary laser welding machine completes the production cycle with the latest technology in metal welding with the highest accuracy and speed. In addition to that, the metal processing technology is supported further with Laser Machine “Laser Bystronic Bystar 3015” which offer good solutions for metal cutting such as aluminum, stainless steel, metal sheet, etc. The process is further followed with Bending and Powder Painting machines in order to come with a resistant and customized product which meets requirements for the purpose of application. Mainly applies for Fuel Station Rebranding solution, Metal displays, Outdoor Fascia Signs and Decorations, etc. The entire metal processing line is

accomplished not only with the full range of machines required but also with the proper operational software and well trained engineers and technicians. Promotion What makes Univers Reklama unique in its business is seek for innovation, its persistence for improved and new services and products, satisfied customers and new markets. In order to achieve this continuous challenge, it means regular efforts to invest not only in technology but moreover to invest on people who make this possible. Brand Value What characterizes Univers Reklama is its particular care to offer the best quality to its customer and its special attention to its human resources. Univers Reklama objective is to exceed the market and customer expectations by offering: Innovative Products and services of High Quality; Professional customer service; An increasing customer network and portfolio; Univers Reklama is located in an area of around 5,000 m2, just outside Tirana, the capital of Albania, and at present counts 95 employees.

Sales Unit

Rental Unit

Prosound sales unit started its operations in 2001 with the import and installation of professional equipment in the field of systems audiovisual in the Albanian market. Professional work, dedication to the customer and the quality or equipment and service, made their company to win the trust of customers and to consolidate quickly as a leader company in its field.

Prosound rental unit started its operations in 2001. They start by importing and selling audio & light equipment and later offering the service.

Today the company is the exclusive representative of the largest group in the world in the field of audio and professinal lighting, Harman Professional. With popular brands in the world such as AKG, BSS, Crown, DBX, Hiqnet, JBL Professional, Lexicon, Martin, Soundcraft, they continue to innovate and provide complete professional solutions. Long term experience and close cooperation with their international partners guarantee success of any project that they undertake.

The company’s founder z.Kliton Gjika had a clear vision for the future of the company. “Providing in the Albanian market quality and innovative equipment with competitive prices” This was achieved in the coming years with hard work and willingness of the entire professional staff of the company. Today with a qualified staff of more than 25 employees and assets of the latest technology they operate in the Albanian market on the most important events in the field of concerts, promotions, club show, weddings etc.