Superbrands Kosovo 2017

Albania • Angola • Argentina • Australia • Austria • Azerbaijan • Bangladesh • Bolivia • Bosnia and Herzegovina • Brazil Bulgaria • Canada • Caribbean • China • Chile • Columbia • Costa Rica • Croatia • Cyprus • Denmark • Dominican Republic East Africa • Ecuador • El Salvador • Egypt • Estonia • Finland • France • Germany • Ghana •Greece • Guatemala • Honduras Hong Kong • Hungary • Iceland • India • Indonesia • Israel • Italy • Japan Kazakhstan • Kosovo • Kuwait • Latvia • Lebanon Lithuania • Macedonia • Malaysia • Maldives • Malta • Mexico Morocco • New Zealand • Nicaragua • Nigeria • Norway • Pakistan Panama • Peru • Philippines • Poland Portugal • Puerto Rico • Romania • Russia • Saudi Arabia • Serbia • Singapore Slovakia • Slovenia • South Africa • South Korea • Spain • Sri Lanka • Sweden • Switzerland • Taiwan • Thailand • The Netherlands Turkey • Ukraine • United Arab Emirates • United Kingdom • United States of America • Uruguay • Venezuela • Vietnam

CHAIRMAN OF SUPERBRANDS INTERNATIONAL Stephen P. Smith MANAGING DIRECTOR KOSOVO & ALBANIA Artan Ibrani MARKETING MANAGER Ariana Komtrashi CREATIVE DIRECTOR Gojart Sejdiu BOOK DESIGN Pi Communications www.pirelations.com PRINTED IN KOSOVO VI-Print www.vi-print.com

© Superbrands Ltd. Published by Superbrands Ltd. 35, Ballards Lane London N3 1XW United Kingdom All rights reserved.

No part of this publication may be reproduced or transmitted in any form by any means, electronic, digital or mechanical, including scanning, photocopying, recording or any information storage and retrieval system relating to all or part of the text, photographs, logotypes, without first obtaining permission in writing from the publisher of the book together with the copyright owners as featured.

All of the companies who own the brands featured in this publication have given consent for the brand name, logotype, text and photographs to be shown.

Foreward..................................................................5 Council.....................................................................7 ABI..........................................................................12 Active......................................................................14 Albi Mall..................................................................16 Al Petrol..................................................................18 AMC........................................................................20 Apetit Group............................................................22 As Travel.................................................................24 Auto Sherreti..........................................................26 Besa Security..........................................................28 Beta Group..............................................................30 Binni.......................................................................32 Birra Peja................................................................34 Gekos......................................................................36 Ducato Di Mantova..................................................38 Emona.....................................................................40 Fibula......................................................................42 Frutti.......................................................................44 Grand Decor............................................................46 Ipko.........................................................................48 Kawa Group............................................................50 Medruplast.............................................................52 Missini....................................................................54 Pi Communications.................................................56 Proper Pizza...........................................................58 Santefarm...............................................................60 Stone Castle............................................................62 Swiss Diamond Hotel..............................................64 Viprint.....................................................................66 Vita..........................................................................68

Ariana Komtrashi Marketing Manager Dear valuable readers, Welcome to Superbrands Kosovo Book edition 2017.

Another great deal of work and passion while performing the project for the third in series official edition of Superbrands Kosovo.

A very warm thank you goes to expert council for their outstanding contribution, hard work and ethical behaviour during the evaluation process.

Superior products, creative marketing and collaborative enterprise are again shown from the special elected brands presented in this book.

Already known criterias for brands evaluation: the market dominance, the longevity, the goodwill, the customer loyalty and the most market acceptance makes all presented Superbrands a step ahead competitions and creates a respected market position.

In this very unique and special book are presented 29 of Kosovo’s Best, Strongest, Leading brands – or as we all call them the Superbrands of Kosovo’s Choice 2017.

I would like to thank and dedicate this book to all members of Superbrands Kosovo team for hard work and passion while performing 2017 project.

I hope that you will enjoy reading this book.

5

What makes a Superbrand?

By the Superbrands Council

7

Being a Superbrand is just like being a business living in this jungle-like market. Once the brand is placed on the market, the position and the image must constantly reinforce the value / price relationship. It is important that the message over time strengthens these attributes and that consumers value it.

A Superbrand must fulfill its declared commitment responsibly. Packaging, promotion, advertising and positioning in the market should support this commitment.

It’s quite easy for a brand to be refreshed, but the real challenge lies in the fact that over time you have to make it important and establish contacts with customers.

Albert Spahiu

In the end, a big brand is a big brand. Love at first glance makes a brand a Superbrand.

Managing Director at Gazeta Ekonomia

Establishing a Superbrand requires something distinctive, innovative and aesthetic appeal.

Creating an identity within a niche doesn’t demand a revolutionary idea. It simply needs to have one special thing that separates it from the competition. A Superbrand begins with a dream, develops with passion and lives with the love of consumers. That passion leads to enthusiasm and genuine joy, which is infectious.

Consumers often become just as enthusiastic about a brand, leading to word of mouth advertising and referrals. Passion also helps businesses persevere through inevitable setbacks. For a brand to make a name for itself, it should thrive on competition and constantly strive to improve. We have chosen these brands not only based on people’s perception of the brand, but also considering their history, efforts undertaken for these brands to be built, developed and consolidated into what will from now on be known as Kosovo’s Superbrands!

And I strongly believe that each and everyone of them deserves this price, and that this price will help them consolidate their reputation in the market and open their gates for export.

Ardi Shita Managing Partner at Shita & Associates L.L.C.

As long as they never fail to provide dependability and reliability for their customers they will always be called a Superbrand. The excellence of these superior products, as well as their stability, is what makes trusted customers ceaselessly desire the Superbrands continuously through time.

Ardiana Bunjaku Executive Director at “SCAAK”

A Superbrand is a brand that reflects authenticity and quality, thus leading to an everlasting consumers’ satisfaction and loyalty.

A Superbrand is what motivates consumers to get back to the store or company and repurchase the product or service that will continue to be used enjoyably.

Superbrand is what the consumers idealize a brand to be.

A Superbrand is the vow of authenticity and good-quality, as a result of which consumer loyalty is built upon.

A Superbrand is a tendency of people looking for relevant products that are unique in many aspects in their markets.

Arian Zeka Executive Director at “American Chamber of Commerce”

8

Superbrand has the meaning of a product or service that is distinct from others for high quality and popularity among consumers.

In Kosovo, many such “brands” have developed in recent years. I wish to distinguish some brands from the field I represent, such as Dokufest, Prifilm Fest, Chopin Piano Fest Prishtina, DAM fest, Remusica, Kamerfest, Etnofest etc.

Besa Luzha Program Coordinator at “Friedrich Ebert Foundation”

It is evident that all of us are emotionally attached to different brands. Brands that succeed to attain this emotional bond with its consumers automatically gain a competitive advantage over the competition in the market and consequently can be part of Superbrands group.

Similarly, in Kosovo, where consumer’s behavior is constantly changing, the market should adapt itself to global market trends, which are directed from consumer’s needs and advanced technology. Local companies should invest in platforms that make possible the emotional bond with its customers.

The next level of bonding success is when even former employees of a certain brand remain proud to say that they helped make the brand great.

The easiest way to achieve this is through research that will show them what they need to adapt to new consumer behaviors.

In addition to the logo, Kosovar Superbrand companies should pay attention to another important element - their reputation.

Ekrem Hajdari Managing Director at “Privatisation Agency of Kosovo”

A Superbrand builds something valuable to be different from the competition.

Usually, a Superbrand dominates a category and sets standards in its field; distinguishes itself from competition and understandable is profitable. Brand does not consist of only product, service, or logo / design. It’s all about reputation.

First of all, it must be trustworthy. A brand creates the best reputation by providing its customers with trust and confidence to buy or invest.

Faton Osmani Managing Director at Ekonomia Online

It is said that Superbrands do not arise, but are built. And that’s what it takes for years to go. “Building a great brand is a marathon, not a sprint,” someone said. Or fewer years, and more money in marketing. The Internet and social networks have already made it easier to expose and increase the target audience.

A good brand knows what people want, what consumers expect. But, it should always be innovative, without departing from its core values. Passion, innovation, building a good public image and above all consistency ... These attributes makes a Superbrand.

A brand refers to the intangible asset that is instilled in the minds of employees and customers, and enables shareholders to generate economic benefits.

While, a superbrand is an aspirational brand that exerts influence in the following main pillars of excellence: • Reinvents itself to adapt and differentiate regardless of time and space to ensure sustainability, reliability, and longevity.

• Offers a unique experience while interacting with the brand, beyond its functionalities and purpose.

• Enables shareholders to grow exponentially and endlessly in industries and geographical areas.

• Exerts goodwill and power of influence by fostering communities’ commitment, feeling of belonginess, and empowerment.

• Exemplifies the spirit of the industry and it is a trendsetter.

• Creates an emotional and loyal relationship with its customers that they willingly become its advocates and ambassadors.“

Jeta Zagragja Board Member at KAEF

9

A Super brand represent values beyond commercial intentions. It must be unique and demonstrate their DNA standards. Furthermore, it must display responsibility towards the society and its consumers. Thus, creation of harmony between a brand and the public, ultimately gives the respect of a super brand.

Kreshnik Lleshi Country Director at “CEED KOSOVO”

Branding is all about reputation. Building the best reputation in your category and becoming the category leader requires passion, commitment, hard work and the ability to adapt to trends and changes in the market and to act according to your costumers’ demands.

Once your brand makes you stand out from the crowd with your unique, authentic, trustworthy and high-quality product – you’ve achieved to establish a Superbrand!

A Superbrand that will always be a name that is the first thing that comes to mind as a synonym to the product itself.

Nora Hasani Executive Director at Kosovo German Chamber of Commerce

A Superbrand is born when a brand becomes part of the lifestyle of its targeted audience.

Strong loyalty and enthusiasm around a brand is a characteristic of a Superbrand. Those who embrace a Superbrand, consider its products and services as a natural extension of themselves without which they would not be able to be the best version of themselves. But how is a Superbrand status achieved? This is a question that deserves equal attention.

People normally see the end result of a Superbrand, but they do not see the hard work behind the Superbrand.

Petrit Balija Executive Director Kosovo Banking Association

The only way to achieve a Superbrand status is CONSISTENCY in doing things well and exceeding expectations. This is what makes the journey to Superbrand status difficult because it does not allow for passivity or comfort on the initial success. It requires consistent efforts to outperform not only competition but its own past performance as well. The investment and hard work to becoming a Superbrand is worth it at the end because it changes so many lives for the better.

Trends of development in Kosovo have taken its positive direction and in this regard the main supporter of this orientation is obviously the private sector. In Kosovar reality, political integration is an institutional goal, but we think that economic integration is an essential prerequisite for accelerating integration processes in the European family. Internationalization of local entrepreneurship is a substantial objective that includes certification, standardization, quality management, licensing and above all product and service branding MADE IN KOSOVA. For these reasons Superbrands status has multi-dimensional advantages for the economic development of Kosovo and especially of the private sector.

Apart from the economic advantages that Superbrand has, for Kosovo it is characterized by the motivational and psychological dimension. Messages transmitted through Superbrand are also a convenience for the customer or citizen to choose and set for these products and services because Superbrand is a guarantee and expertise in itself. The race to be a part of Superbrand and the possession of this title I want to believe will be the objective of local entrepreneurship, but also a key mechanism to accelerate integration processes and above all to change the perception created around Kosovo but also to improve its image.

10

Safet Gërxhaliu President at “Kosova Chamber of Commerce”

Beyond identifying a company, a brand must represent the vision and the values of a company therefore a Superbrand shall create a bond and maintain it during its development.

Today’ Superbrand has a mission to be interactive, adjust its activities beyond making and maintaining a logo and slogan; it should care about the environment in which it operates and be socially responsible.

Changes and global development with a focus in technology require that brands should be dynamic and adapt to continuous changes in consumer behaviour.

Uranik Begu Executive Director at “ICK”

While a brand can be a product, a service, a concept, a design or combination of these elements that distinguishes itself from the competition in the market, a Superbrand goes beyond it. It’s a different level!

Superbrand is a brand that tackles the customer to the highest level of self-perception. It becomes an integral part of their self-image, how they see themselves and how they would like to be seen by others. It is a tool, a mechanism through which customers choose to present themselves, their values, their lifestyle to the world. It is something through which we want to show off, we are proud to brag with and often even brings a sunshine in the cloudy days.

A Superbrand is something we are so proud to have it as a part of our life, we introduce it to others, but we hate to share it.

Visar Berisha Managing Director at Index Kosova

Super brands stand for something. They have a philosophy, a purpose, and values that not only excite their customers, but their staff too. The greatest super brands have people who want to be a part of evolving that brand. Everything else – sales, profits, media, etc. – comes out of this.

Vjollca Çavolli Executive Director at STIKK

11

Market ABI is present in few sectors of the economy through own businesses that operate in various fields.

About twenty years ago, the company started with the sale and distribution of various foods, hygienic and cosmetic articles etc. and it is still active in these fields as exclusive distributor for Kosovo for many products, mainly from Turkey. On the other hand, through ABI milkweed, the company offers various milk products all around Kosovo managing to cover 35%40% of the country’s market with a capacity of 40 thousand liters per day.

After the commercialization of fruits and vegetables factory, “PROGRES”, ABI manages to process around 9 thousand tons of vegetables and fruits every year, while has a frozen capacity for up to five thousand tons.

ABI also is present in the shoes business market with “KOMUNA” factory, in retail business with “ABI Center” and in hospitality business with “HOTEL ABI”.

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Achievements Thanks to the tradition and experience in offering quality products and services, ABI has gained reputation not only in the country and the region, but also in the international market. This has especially to do with the products of fruits and vegetables factory, and of the milkweed.

The company manages to produce up to 40 thousand liters of milk per day, 9000 tons of fruits and vegetables per year, hosts thousands of guests at Hotel ABI, and serves thousands of consumers at “ABI Center”.

History ABI’s history begins back in 1965, as a family business, when it opened the first shop for selling fruits and vegetables. The shop was opened by the father of Fusha brothers and was the basis for a successful family business.

Afterwards, in 1988, with the establishment of market economy in the socialist ex-

Yugoslavia, the three Fusha brothers, Adnan, Bari, and Irfan, in the first days after this ruling established, opened ABI enterprise, the first supermarket in the region of Prizren.

Since the first days of operating, ABI was committed to bringing the most qualitative products for the customers through import agreements of goods from foreign countries, especially from Turkey.

The expansion of the enterprise continued with production of milk products under ABI brand that started in June 1996. Later on, ABI was engaged in commercialization of some of the public enterprises in the region of Prizren and in expanding its business operations.

Products / Services Established in 1988 with ABI supermarket, the enterprise continued to grow and expand the business in various fields of business operations. At the beginning, the company became exclusive distributor of various products from Turkey, while with

offers quality products of bread and dough

service offering started with the opening of “ABI Centre” in December 2006.

The building of this shopping center is often called “the beauty of Prizren” and is located in the centre of the city. The building has a shopping area of 8000m2 and a storage space of 3000m2. The centre has also the parking place for 500 vehicles that makes it one of the biggest shopping centers in Kosovo. Within “ABI Centre” there is also a restaurant and a kids playing corner.

In the hospitality service field ABI operates with “Hotel ABI”, while in the food production field there’s also “Furra ABI”. The company is present also in the field of fruits and vegetables processing with “PROGRES” factory. This factory is privatized in 2001 and it produces around 50 various articles from fruits and vegetables. Beside the domestic market, the company exports its products to Macedonia, Serbia, Slovenia, Austria, Germany, and England. This company has around 150 regular employees.

“ABI Milkweed” offers milk products such as Sharri’s cheese, a unique product that is produced only in the region of Prizren. Then there’s butter, yogurt, ayran, and similar products that are regular part of the dining tables all around the country.

Recent Developments Since its establishment, ABI has never stopped in developing and expanding the business. The company also was active during the privatization process, especially in the region of Prizren. Lately, the company has privatized “Progress-Export” company. In September 2013, the company has opened “HOTEL ABI”, a beautiful

building that has 23 rooms, restaurant, conference room, parking, etc. Hotel offers modern conditions and superior services for the guests, and has contributed not only in the growth of hospitality capacities in Prizren but also on continuous development of this region in the country.

Recently, in D e c e m b e r 2014, ABI has inaugurated the newest unit of the company that is called “Furra ABI”.

The bakery offers quality products of bread and dough products thanks to the modern technology that it uses.

Promotions ABI promotes its business through modern channels of marketing. The company has concentrated its marketing campaigns mostly in the regions where it operates. The marketing activities are being done with all available marketing channels in order to reach its customers, i.e. television, radio, newspapers, interned,

billboard ads, etc.

These channels usually serve to promote special offers, new products and novelties that are present in ABI branches.

The tradition and experience of the company have created a trust and good name toward its customers. The customers are rewarding this trust with their loyalty during all these years of operation.

Brand Values During all these years of operation in the market, ABI has created a trustful brand in the region. Based on the reputation and tradition that the enterprise has as a family business, ABI and Fusha family have a special respect from its customers all around the region of Prizren.

This has helped the brand to grow and expand, as it has contributed in the continuous business successes. Nowadays, ABI is known as a trusted brand name in offering quality products in the market and also for offering its services in the most sincere level possible.

Also, employment of a large number of people throughout of its network has contributed in lowering the unemployment rate in the region of Prizren. This is very much appreciated by the community in this part of the country.

THINGS YOU DIDN’T KNOW ABOUT ABI • •

•

ABI was the first supermarket in the region of Prizren, opened on November 28th 1988.

Every summer ABI employs up to 500 seasonal workers in fruit vintage within the “PROGRES” factory.

“ABI Milkweed” expects to double its capacities and to produce up to 100 thousand liters of milk per day.

11 13

Market Market A registered and copyrighted product of AUnion registered andActive copyrighted product of Company, Baby Diapers is one Union Company, Active Baby diapers is one of the most impacted product owned by this of the most impacted product owned by this company. company.

Active believes that each parent should have Active believes parent should have their tasks as that easyeach as possible in making their tasks as easy as possible in making sure their infants grow up without sure any their infants grop toupfacilitate without the anyeasing hassles. hassles.

In order of In order to facilitate of we parental parental burdens in the childeasing hygiene have burdens child have created a created ainline uphygiene of very we practical products line up of practical products are very which arevery very comfortable forwich the delicate comfortable forand thechildren, delicate and skinare of easy infants skin of infants to and and are easy to use by parents. use children, by parents.

Unlike Unlike other other diapers, diapers, Active Active Baby baby diapers protects overnight. protectsbabies babies overnights. Active baby Active Baby high quality diapers diapers arediapers high are quality diapers with with affordable prices. affordable prices.

Active : ActiveBaby babydiapers diapershas hasthese theseadvantages advantages: •• The The fastening fasteningsystem system“release “releaseand andclutch” clutch” •• Ultra Ultraabsorbent absorbent •• Air Airpenetration penetrationcover cover Active Activediapers. diapers.The Thetruth.

Truth As reliable product As one one of the most reliable product in in the Kosovo itscathegory, category. Active Kosovo Market Market to its Active Baby diapers actually, the greatest in Diapershas thehas actually mostextension greatests its categoryinsoitsfar. extension cathegory so far.

Active every Active isis actually actuallypresent presentin inalmost almost all local and international chains, modern and traditional retail stores in Kosovo. Offering

different types of baby diapers for different baby weights.

Achievements As of today, Active Baby Diapers is one of the most sold baby diapers brand in Kosovo market so far.Active Baby Diapers has managed to implement most of the trade and marketing activities, sales activities and to be represented in the most leaflets and activities implemented by the largest chain stores in Kosovo market.

History The experience that Union company had in the market and increasing demand for the baby diaper products, it didn’t take too long to decide and launch a baby diaper brand. It was meant to be qualitative as it is and be resistant to babies daily activities and that’s how its name derived. Diapers for Active

local and international chains, modern and traditional retail stores in Kosovo. Active Baby diapers offer different types of baby diapers for different baby weights.

Achievements As of today, Active Baby diapers is one of the most sold baby diapers brand in Kosovo market so far. Active Baby diapers has managed to implement most of the trade and marketing activities, sales activities, and to be represented in the most leaflets and activities implemented by the largest chain stores in Kosovo market.

History The experience that Union company had in the market increasing demand for the baby diaper products, it didn’t take too long to decide and launch a baby diaper brand. It was meant to be qualitative as it is and be resistant to babies daily activities and that’s how its name derived.

Diapers Active Baby were launched in 2003 and the brand has grown year by year gradually, having its highest growth for the last 5 years, and becoming one of the leading brands in diapers and wet wipes category.

Active Baby Diapers is present in our market since 2004, with the goal to continually improve on quality and design, while investments are always thinking of caring for our children.

Active babies introduce the newest product even more advanced, thinner, super

12 14

babies were launched in 2003 and brand has grown year by year gradually, having its highest growth last 5 years, and becoming one of the leading brands in diapers and wet wipes category.

Products / Services With more that 10 products of its brand, Active Baby Diapers aims to be present every processes of growing enfants in Kosovo.

With different weights product, offering the same comfort, Active Baby Diapers are ultra absorbent including its air penetration cover.

DIAPERS Mini 3 – 6 kg The Active Mini Diapers offer a very comfortable solution in keeping newborns dry and safe. The protection that these diapers offer to infants can be summarized as five star. The anatomically shaped diapers fit diapers, the legsside of absorbent, elastic and flexible infants with layer, top layer made up of a soft soft, high

absorption performance, 3D tampon shape, fabric outer skin that keeps the skin dry, and the fastening system “loosen and roll”.

All these changes with the same price on the market!

Products / Services With more than 10 products of its brand, Active Baby diapers aims to be present in every process of infants growth in Kosovo.

With different weights product, offering the same comfort, Active Baby diapers are ultra absorbent including its air penetration cover.

DIAPERS Mini 3-6 kg The Active Mini diapers offer a very comfortable solution in keeping newborns dry and safe. The protection that these diapers offer to infants can be summarized as five star. The anatomically shaped diapers fit the legs of the infant with great ease, and make sure there is no leakage, while allowing the baby to retain its full range of motion.

Midi 5-9 kg The Active Midi diapers bring together an ergonomic world-class fit thanks to the soft elastic strips wich grip the thighs perfectly and the self-adhesive fastening tape wich performs admirably under a variety of conditions. The dry layer pulls in wetness instantly and keeps the baby skin dry, while preventing the majority of leaks.

Maxi 9-18 kg The Active Maxi diapers are specifically crafted for a group of children in the process of growth wich are more active in their movements, and whose daily discharge grows less frequent, but is accompanied by a volume increase due to the longer amounts of food that they consume. The stretching properties of the diapers allow for superior comfort during movement and the absorption properties make it possible to wear it for longer hours of usage.

Junior 12-25 kg The Active Baby diapers are bidegrabable diapers that keep your children happy by keeping them dry.

They are made in order to cater to children with delicate, sensitive skin. They have been dermatologically testes as safe for regular use. The breathable lining prevents heat build up or troublesome sweating. The elastic closures provide side leakage protection wich adapts to the wearers legs and prevents the escape of moisture.

WET WIPES

Aloe Vera Wet Wipes The Active wet wipes are a staple for the care of all infants. They’re easy to ply, soft wipes are 100% biodegradable.

The solution used on the wipes contains helpful aloe vera, wich has been created in a special way that will not only prevent irritation or rashes on the delicate skin of babies, but will also actively help in minimizing any outbreak of rashes or skin irritation.

The wipes have been microbiologically testes in labs to ensure that they are free from fungi and bacteria Recent Developments Active Baby diapers is continuously working on improving its image rapidly, increasing it to the highest level by investing on various marketing activities, investing on different sales and marketing campaigns.

On its first aid Active Baby Diapers video Ad. Active has used one of the most loving singer in Kosovo. Ads “Rehati për Bebat” has given a great impact and PR to Active through wich it has helped the company to increase sales in the highest level ever.

Promotions Active is continousy increasing its marketing and sales activities through investing in trade activities, marketing activities and more.

Nowadays we are more and more present in every communication channel, aiming to improve our communication with our beloved costumers and consumers.

Its latest activities on product promotions involved, quizzes, games throughout Facebook and different communication channels.

Without a doubt I could say that it had the most interactive video ad on its category, wich included one of the most influential singer in Kosovo who is called MEDA. Brand Values For the company UNION, Active is one of the three best brands that company has in its portofolio, for the consumer Active became the choice of many Kosovar’s who are interested in a quality product with affordable price, and that’s how the bond between us has been created.

Chamomile Wet Wipes The Active wet wipes are a staple for the care of all infants. They’re easy to ply, soft wipes are 100% biodegradable. The solutions used on the wipes contain soothing organic chamomile, wich have been created in a special way that will prevent irritation or rashes on the delicate skin of babies.

The wipes have been microbiologically tested in labs to ensure that they are free from fungi and bacteria.

ACTIVE BABY DIAPERS • Active Baby had its highest increase in sales as a result of marketing investments in recent years.

• High quality with decent price makes It affordable for general population, and that is the key of our success.

15

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Market

History

Albi Mall is the biggest retail centre in Kosovo, especially after the new expansion Market Market project in ����. The Mall differentiates from the other it’s unique Albi Mallshopping is the centers biggest and retail centre Albi Mall is owned by Albi Group, family on its offerings. in Kosovo, especially after the asecond business that was founded in 1990 expansion project in 2015. The which Mall is one of in the leading companies inshopping Kosovo Albi Mall Kosovo, internationally differentiates fromgathered the other operating with activities - FMCG, known cooperate retailonbrands under one centers and it’snumerous unique its offerings.

Albi distribution, Retail Fashion Franchising, roof by offering wide range of services Mall in Kosovo, gathered internationally Property Development (shopping center and variety for Kosovo Since the known cooperate retail market. brands under one & outlet centers) and Supermarket chain. expansion in ���� therange number of visitors in roof by offering wide of services and Albi isKosovo the biggest shopping centre in Albi Mall grown drastically. variety forhas market.

Kosovo, especially after the new expansion projects.

Achievements Achievements The Mall differentiates itself from other shopping withclose its diverse variety first close base shopping mall Albi Mall Malliscentres isthethe first base shopping and offers.

Mall that consists ofAlbi only of keeping monogathered original mall that consists only has mono internationally renowned corporate retail brands stores with an entertainment mix brands under one wide range foodcourt.

AAroof full range are and food court. full offering range of ofa brands of servicesunder and varieties forAlbi Kosovo roof.

Albi Mallmarket. available one roof.

Mall is also The numberasof Kosovo’s visitors tosymbolic Albi Mallvenue has considered considered grown significantly sinceis Mall offers Albi Mall a surveys shopping and for shopping. shopping.

Based onAlbi done qualitative and sustainable brands thatashave leisure destination for was local people of independently, Albi Mall chosen the also evolved in as other countries.

Albi Mall Kosovo as well it attracts the foreigners biggest and most recognized shopping mall has aare valuable shop mix offer for every typea thatPrishtina/Kosovo. living in Kosovo.

AlbiMall Mall became in Albi welcomed of family5budget. member of I�S� visitors in ����during and carried around million 2016. social Strong registered within prime responsible among its visitors.

Albi Malldemand is a projects shopping and leisure destination modern shopping centres caused for local people of Kosovo as wellhas as it attracts higher rates highas areas Alsoforeigners it leasing can bethat considered a potential the areinliving instreet Kosovo.

Albi which are predominantly known to beIt job generator in the field of retailers. leisure restaurants consistsareas, from aencompassing diverse range of shopping and bars, yet,including local and international brands categories fashion, footwear, are present there. Due to this, shopping bags, accessories, sport items, toys, centres have become the mainappliances, shopping cosmetics, jewelry, household destinations which textile, host various brands decoration, home hair dresser, banks, family entertainment center and bowling.

Albi Mall opened its doors first to its visitors on ����.

Afterwards, asina 2011 result of Mall became a member of ICSC and entering thedemands, market.

The best the clients it lead usperforming to among double carried social responsible projects facilities onthe theobject, market, such as Mall, the size of precisely to Albi ��.��� its visitors.

Also it can be considered asma� are fully occupied.

Mall also offers Gross �uilding Area Albi in the ���� consisting of potential job generator in field of retailers. entertainment reaching up to branded supermarket. ���� m� Albi It consists from aareas, diverse range of shopping 4,000m2, its clients as cinema, bowling, categoriesfor including fashion, footwear, bags, and children’s playground.

“THE PLACE After the expansion, Albitoys, Mall became accessories, sport items, cosmetics, FOR YOUR FAMILY!”appliances, is the slogan behind a multi-functional shopping and leisure jewelry, household decoration, Albi providing a perfect shopping destination in hair the Republic of Kosovo.

It homeMall textile, dresser, banks, family destination and one of themall best prominent is the largest shopping entertainment center, cinema andsituated bowling. in centres fashion, entertainment and Pristina�Kosovo. �ecause of its strategic Based onforspecial market research done social life very in thenear city and Kosovo. location, to the center;Albi it offers

by Swiss organization ICERITAS Mall a high level comfort of shopping to for its was rewarded with Best Buy Award Achievements customers by ���� parking lots for its 2015/2016 and Qudalcar Award for 2016/2017. clients.

According to this research Albi Mall offers Kosovo has been the bestretail value market for money and firstconstantly opinion of increasing withit comes qualityto brands. the Product Kosovar’s when shopping As center. development the first shopping centres Albi Mall was of also awarded as Superbrands went many brands became As theforward, largest Shopping in in Prishtina, - Kosovo’s Choice for new twomall times the row interested in Kosovo market opened Albi Mall 2014/15 offers toand its visitors a and world-class 2011/12, 2016.

This award has their firstexperience stores, through their shopping with over ���Council shops. been given by the either Superbrands franchise partners orofby��� opening corporate Albi Malltheir consists original mono basing decision using attributes stores Recently, the demand in branded shops from all around the world, like: directly. market dominance, longevity, retail sector has noted a significant growth bowling area, market ��� m� also having ���� m�loyalty, goodwill, customer overall � where manyforinternational brands have food court of Playland kids and ��� m acceptance. entered area. or have been considering entry into the market. The demand has been mostly History focused prime locations of the city As Albi on Mall offers to its clients an such easy as AlbiAlbi Mall which already wellparking access, it undoubtedly Mall opened itshosts doorsmany firstmakes to its known international suchAfterwards, as parking Mango, shopping more joyfulbrands with2006. ���� car visitors on Cineplexx, Tailor,of Springfield, availability. Kfc, Tom as a result the clients’ Tommy Hilfiger, Pierre Cardin, Calvinit Klein, demands, lead Timberland, Boss,a Geox, XYZAlbi and Albi Mall offers comfortable shopping to many more.

It is ourwith strong belief that the cozy new atmosphere large galleries, cafeterias and a full taste of food court, where u can find all ranges of food from

SUPERBRANDS 16 16

meat to fish and various types of desserts.

The center also offers innovative advertising areas which allow a great opportunity for the brands reach theirobject, audience. double the to size of the precisely to potential market entrants continue to GBA 47.300 m2 plus 15.000 will m2 car parking. move in theexpansion, direction ofAlbi modern Recent Developments After the Mall shopping became centre facilities. a multi-functional shopping and leisure Albi as theofbiggest and Albi Mall Mallwas is an Republic innovator forKosovo. fashion destination in chosen the It most shopping mall infirst Prishtina/ entrepreneurs that they time is therecognized largest shopping situated in Kosovo being only a shopping centre introduce mostnot demanded fashion brands Pristina/Kosovo.

Because of its strategic but a leisure destination forcenter; local people of in Kosovo, first timetomono branded location, very near the it shops offers Kosovo as well.

In 2011,ofAlbi Mall became likehigh Swarovski-Lacoste-Polo-Timberlanda level comfort shopping to its acustomers. member of ICSC andare carried out socially Geox-Women’secret present at Albi responsible projects among its visitors.

Mall.

Based a special market research Productson/ Services conducted

by Swiss organization ICERITAS, Albi Mall constantly improves its already Albi Mall was Shopping rewarded with richthe collection of brandsmall in line with Buy the As largest in Best Prishtina, Award foroffers 2015/2016 and Qudal Award for latestMall developments adds retailers Albi to itsand visitors anew world-class 2016/2017.

According to this research, Albi to its tenant portfolio.with shopping experience over 150 shops.

Mall offersconsists the bestofvalue for money and the Albi Mall original mono branded first opinion ofaKosovars when it comes to In addition rich andthe diversified brand shops from toall around world.

Most of shopping centres. selection, Albi Mall the international retail starts brands to thatorganize entered Albi Mall was also awarded – campaigns and events so itsSuperbrands visitors enjoy Prishtina, were firstly introduced and started Kosovo’s Choiceattwice a row 2011/2012, theseactivities experiences. their Albi in Mall.

It for is also having 2014/2015 and once for 2016.area, 1000 m2 2000 m2 multiplex cinema Albi Mall600 is actively using digital marketing bowling, m2 of kids area Playland, 3500 History channels, social media to m2 food courtincluding area and 3000 m2 Hipermarket inform the events and the latest area.

Albiabout Mall offers a comfortable shopping Albi Mall opened its large doors its visitors for developments that take togalleries, place at cozy the atmosphere with the first time 2006.

Afterof that, a result of center.

Their page iscourt, also used cafeterias andinaFacebook full taste foodas where the theranges clientele, Albi from Malland doubled for demand announcing special events can be foundofall of food meatthe to its facilities toof GBA 51,000 m2 withThe additional celebrations important dates. fish and various types of desserts. center 15,000 m2 of parking Albi offers Mall also area. undertakes also innovative advertising areas social which Due toaitsgreat strategic nearthe thebrands center of responsibility of location celebrating different allow opportunity for to Prishtina and the newly constructed country events�holidays organizedhighway, in Albi reach their audience.

Albi Mall provides a such high as level of shopping supermarket.Events Fashion Week, comfort to itsShopping, customers.is just one aspect Late Night Recent Developments of the center, which are now organized regularly.

Albi Mall is an innovator for fashion entrepreneurs that they first time introduce most demanded fashion brands in Kosovo, first time mono branded shops like Okaidi – Mango -Timberland-Geox - Women’secret – Springfield and many more which are present at Albi Mall.

Albi Mall constantly improves its already rich collection of brands in line with the latest developments and adds new retailers to its tenant portfolio.

In addition to a rich and diversified brand selection, Albi Mall starts to organize

different European and world countries whose only address is Albi.

Albi Mall has actively been using digital channels, including social media to inform about events and the latest developments that take place at the centre. The Albi Mall Facebook page is also used for announcing special events and the celebration of important dates.

Promotion

In 2017 Albi Mall has started another expansion project of 16.500 m2 leasable area which is expected to be finished by the end of 2018. Based on independently conducted surveys, Albi Mall has been chosen as the biggest and most recognized shopping mall in Prishtina/Kosovo.

Products/Services Albi Mall provides to its visitors a worldclass shopping experience with over 180 shops which consist of original mono branded shops from all around the world.

Most of the international retail brands which have entered Prishtina, were firstly introduced and started their activities at Albi Mall. In addition to this, Albi Mall has 2,000 m2 of multiplex cinema area, 1,000 m2 of bowling area, and 600 m2 of children’s area called Playland. Albi organizes sales campaigns on important dates such as Eid, International Women’s Day, Independence Day, Black Friday, Christmas, Season Sales and many more.

Albi Mall provides a comfortable shopping atmosphere with large galleries, cosy cafeterias, and a full taste of food court where all ranges of food from meat to fish and various types of desserts can be found.

The centre also accommodates innovative advertising areas which allow a great opportunity for the brands to reach their audience.

collection of brands. In 2006, after a proposal from management, “Albi Fashion” company was established representing exclusively well-known brands to Kosovo market.

The fashion range includes: Okaidi, Geox, Golden Point, Springfield, Bitsiani, Timberland, Mango. Oliver Weber, Ozdilek, Triumph, Celio, Womensecret and many more.

In June 2008, Albi Group, together with the Slovenian company called Sportina Group, established another company named “Sportina & Albi” to continue with innovation in the fashion market.

This company is exclusively the trademark of Tom Tailor, then Sportina with Vero Moda, Only, Esprit, Authentic, Jack & Jones.

In 2010, new brands were included such as: XYZ Armani, Versace, Hugo Boss, Iceberg, Cerruti, Fracomania, then Parfois, Tamaris, Tally Weijl, Orsay, Yamamay, Six, Pimkie.

At present, Sportina & Albi counts up to 30 brands as well as 2 Coffee Shops.

Albi Hypermarket in Albi Mall is the main link as it strikes out with various products that are entrusted to Albi only, ranging from French and Italian cheeses to fresh meat, providing a different taste to Kosovar tables, and with different brands that come from

Albi Mall brands are managed according to the franchising rules and they all fit the norms of being master franchise of the world wide brand. All fall and summer discounts are implemented on time with the most increasing ratio of up to 70% discount on textile. Also, every 15 days, Albi Hypermarket has its own discount at the Hypermarket for its clients. In addition to that, Albi Hypermarket organizes sales campaigns on important dates such as Eid, International Women’s Day, Independence day, Black Friday and many more.

Brand Values Albi Mall has already established its own reputation based on successful ideas that have transformed and revolutionized not only the market but also the consumer behaviour.

Famous world brands have managed to showcase at Albi Mall the latest collections for children, for women and men, always striking in perfection.

The goal of showcasing different brands is to continue and maintain Albi Mall as the main link of different brands, but also to provide the opportunity for customers to relax, eat and enjoy the desserts and coffee in Albi Mall making it the second favourite leisure place besides their home.

Albi Mall has a valuable shop-mix bargain for every type of family budget providing leisure areas for its clients while they are bowling and playground areas for their children where they can be safe and entertain themselves.

Recent Developments It has been known for quite some time in our country that Albi Mall is the trendsetter for fashion since it was the first one to introduce the most demanded fashion brands in Kosovo.

Albi Mall constantly improves its rich

ALBI • Because of the demand that comes from its clients, Albi Mall has enlarged its parking in front of the current object.

17

History

ol has a good turnover and is heading a yearly gross income of �� million the industry of fuels market. This with an average gross profit margin � while the net profit margin up to hese numbers put Al-Petrol in the -three biggest companies in the oil in Kosovo.

Al-Petrol started its operations in ���� as a private business with a single owner. At that time, contrary to the legal difficulties, AlPetrol was the first privately held business in Kosovo in marketing oil products. Since ����, the business operates with import and export activities, retail and wholesale of oil products around Kosovo.

The company’s headquarters are in �ragoli, in the municipality of Fush� Kosova where besides the gas station are located the Kosovo and also now the Depot-reservoirs Market hotel, restaurant, minimarket, car wash transport fuel products from most Market with the capacity of 40,000 Tons the in Portocentre with mechanical services, while ments prestigious refineries.

From this base, oil Romano Durres, Albania which will enable Al-Petrol has a good turnover and is the working units of company are located trucks supply the Balkan and the 60 gas Al-Petrol has a good turnover and is the company to bring Oil products by ships heading toward a yearly turnover of over 100 of ALthe Petrol throughout Kosovo. toward yearly turnover over�agllavica 100 stations in where are also aofgas station, starting from beginning 2017. million inathe industry of OilofProducts. l is positionheading amongEuros the best two-three The company has invested in this modern million Euros in the industry of Oil Products.

This with an average gross profit minimarket, and cafeteria. companies in oilresults products supply in gross This results withwhile an average profit depot Historyin order to offer products of high margin up to 10% the net profit margin This is supported �� tanker margin upvia to 10% while thewith net put profit margin quality to its clients. up to 5-6%.

These numbers Al-Petrol Product also own gasOildepot (LPG).in Our up to 5-6%.

These numbers put Al-Petrol ty up to �� thousand litres.

Al-Petrol is thethefirst Company the in the top two-three biggest companies in We consumers can purchase petroleum, in the top two-three biggest companies in country established in 1989, which never the oil market in Kosovo, which enables ay of ����, Al-Petrol has concluded Products offered by Al-Petrol are oil andactivity, gas-LPG affordable the oil market Kosovo, which enables stopped its whilewith expanding its the company to in expand its businesses and gasoline fully the the five year plan opening products like with oil,every petrol, gas, transport company to expand its businesses and prices, operations year. possibilities It has lubricants, over of 70 1000 Gas create new workplaces. station. Projections for year ���� etc. These up to products 35,000 TheKosovo, company throughout create new workplaces. that are markets marketed Stations all liters. around and these years has achieved to create a modern restaurants, unprecedented even Achievements thousand litres of Euro Diesel, �� in Kosovo are guaranteed of high quality. wide network ofare clients in the of local and Achievements in Europe.

They an example modern d litres of Super, and �� thousand They are imported from the most renowned day design and architecture. The company Al-Petrol is among the best two-three oil international level. natural gas.

During next2017 refineries of this industry, and eallUlet, of Fushe them Al Petrol during the year accounts on a Headquarters are in Miradi companies in the Kosovo.

In five 2016 Al-Petrol period, projections these turnover up toexpect over 100,000,000 a total Kosove, Kosovo. has concluded successfully the with 7 year plan meet theHistory highest western standards � E� of taxes paid to year the Station.

Kosovo in the opening its 70th Gas s to be doubled around ����.budgetstandards.

it of around � million euros enables pany to expand its businesses and ew workplaces.

sum of 50,000,000 Products /isServices AL-Petrol a synonym of quality, fairness In 2017 Alfor Petrol has2016 successfully Projections the year were as and sincerity, serving customers for 29 mpany during these years Everyinoil product is imported inaugurated wholesale fuel depot Products that offered byby Al-Petrol Al-Petrol follows: all the consecutive years.

The experience, over becoming the naged to Porto createRomano, a wideDurrës, network are Oil Products such as; Diesel, in Kosovo market hasstorages, made our is storedtheinyears, existing company’s only company from to million have such a company Gasoline, Gas (LPG), Lubricants etc.

• Diesel 5/10Kosovo PPM =and 70 liters a serious and reliable brand. ness clients, on Euro domestic except the special occasions where they’re magnificent in Albania.

Trade We These the company sells • Gasolinedepot 95/100 octane =Royal 20 million are products the first that and largest suppliers in ional level.

At the moment, the distributed directly, depending on the Company are field guaranteed of high liters is the base where modern ships the of petroleum products. The work rnisher of Al-Petrol is OKTA refinery requirements • Gas (LPG)= 15 million liters

donia, Helenit Petrolium in Greece, contracted.

By 2018 Al-Petrol expects these numbers Slovenian business Eni Slovenija, to be doubled. At the moment the main urgas in Bulgaria. suppliers of Al-Petrol are; One Hellenicof the Petroleum, OKTA, ENI, OMV, etc. Some main of storages the partners of Al-Petrol are many the the partners of Al-Petrol are many is of located in biggest Companies that operate in Kosovo, iggest Companies that operate in Miradi. we also supply with Oil Products most of the we also supply withthat fuel mostinofKosovo.

Embassies aretopresent bassies thatAl-Petrol are present in Kosovo has its own transport with more This storage of than 40 tank trucks.

Modern storage with oment. xoil products

DS

the capacity of 7,000 Tons in Miradi e Ulet,

14 18

has a capacity of �.� million litres and a yearly turnover of around �� million of euros.

Al-Petrol also imports renowned oils, Shell and Kristal. These oils are available at every Al-Petrol station all around Kosovo.

Product transportation is realized with tankers owned by the company. AlPetrol has thirty-five ���� big tankers with capacities up to �� tons. There are eleven ���� tankers with capacities up to �� tons, � van-tankers with a capacity up to � ton quality. imported from the most services that They are are used for free mobile of AL Petrolrefineries dates backof to this 1989 industry, when it renowned in the radius up tothe � kilometres.

The started asofameet private business of and alloperating of them highest tankers areAtchecked-up every year by the aWestern single owner. that –time, legal Standards EU despite Standards. difficulties, AL Petrol was the first privately Every oil product that is imported by Alspecialized companies in the sector.

owned in the field of Petrol company is storedin inKosovo existing company’s selling petroleum products.

Since where 1989, storages, except for special occasions Al-Petrol has its own stations, the business operates withdepending import and they are distributed directly, onand those export activities, wholesale and retail of oil that are rented out. Al-Petrol’s stations are the requirements contracted. products throughout Kosovo.

The ongoing located in �ragolli, Prishtina, Sllatina, Peja, work over the years has helped our company Recent Developments Gjilan, Prizren, Obiliq, Drenas, grow fromKlina, a small��rx�, business to a company Llapushnik, Ferizaj, Istog, and which owns 60 selling points.

We nowMitrovica, have Al-Petrol during the year 2016 accounts on the most modern in the Euros, Balkanswith witha a�ranjevc. turnover of overdepot 100 million agross capacity 6 million liters and supplied profitof of 10%.

This turnover expected to with products fromthe thecompany world’s grow petroleum in the coming years since Theprestigious company usesnew also a number most companies. plans to open more Gas Stations. of rented stationsis evaluating all around Kosovo. Among the Al-Petrol the possibilities to Products / Services expand its operations in other countries.

At rented gas stations of Al Petrol are four the moment in there are going contacts with stations Prishtina, stations in �eternik, Al Petrolpartners operates with over 60 selling possible in Albania and Macedonia.

Ferizaj, �ushtrria, Gjakova, two points throughout which usstations in Al-Petrol CompanyKosovo, throughout themakes time has the biggest company withhas theaccomplished most Podujeva, two stations in selling Gjilan, stations been planning and now points in the region.

Al Petrol’s services are the strategic project for the in Mitrovica, Sk�nderaj, easily accessible to anyone who needs our products. Al Petrol offers fuel to suppliers

and partners of the highest quality. With a tradition in wholesale of various products you can trust us regarding the accuracy and safety of your purchases. With the most modern conveyor truck in the region we provide our products in timely manner.

Al Petrol Company owns trucks for the transportation of fuel products. Al Petrol owns 40 large fuel trucks with a capacity of up to 27 tons.

Besides providing petroleum products such as; Diesel, Petrol, Gas (LPG) and Lubricants, AL Petrol has become a onestop shop for its customers. If during your trip you need coffee or food, you can visit Al Petrol’s restaurants which offer you a variety of foods and a rich menu of fast foods.

Moreover, Hotel Vita located 1 km away from the airport of Pristina, is a valuable part of Al Petrol.

Recent Developments Al Petrol has dedicated its work in fulfilling its annual work plan and achieving its longterm goals.

Projections for the 2017 were as follows: Diesel Euro 5/10 PPM = over 60,000,000

liters Gasoline 95/100 octane = over 30,000,000 liters Gas (LPG)= over 7,000,000 liters

reward its dedicated and hardworking employees on monthly basis, this way recognizing their contribution to the company.

Promotion

Brand values

Al Petrol continuously uses all promotional channels to inform the latest development of the company and to promote its products.

Al Petrol’s dedication to the development and the support of community has always been an important part of the company’s strategy.

Al Petrol has participated in numerous corporate social responsibility initiatives, which supported the Kosovo community.

Thanks to the quality of its services, Al Petrol has managed to establish relations with the most important companies and institutions in Kosovo. Different campaigns are part of Al-Petrol offers for its clients. Al Petrol also sponsors and supports various events that benefit the community, including the direct help for those in need by building homes for the homeless, offering scholarships and monthly financial support for children and families in need.

Based on its latest strategy Al Petrol will

AL Petrol’s mission is to move forward by growing each day to keep the image of a leading company in the field of fuels. Our goal is to provide our customers with the highest quality services in the country, especially in the fuel industry, but at the same time take care of the environment.

The mission that we have set to ourselves motivates us to work more and more to contribute to the economy of our country, to maintain Corporate Social Responsibility, to meet customer requirements and to create a positive working environment in AL-Petrol.

We work extensively for the vision of the future of society and our company. We want to be the ones who establish and keep values at work, bring quality to customers and be the leading company in the field of fuels.

The work of the company’s highly qualified and professional staff enables the company to always meet the targets it has set.

AL PETROL • Rewards its dedicated employees monthly • Complies with applicable laws for air protection by providing products that are under 10 ppm.

• Is the only company in Kosovo to have its depot in Durres, Albania • Its products are imported from the most renowned refineries of this industry, and all of them meet the highest EU Standards.

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Market AMC (Albania Media Center) is the largest and the most successful company in Kosovo, associated with event audio reinforcement, lighting systems, LED screening and image projection, trussing and other decorative show equipment. Capable of satisfying all demands of the client and of Kosovo’s market, AMC operates in the entire country.

In their 6 year journey, AMC has established partnerships with Europe’s biggest showtechnic distributors.

Achievements AMC started as a vision. Today it is a part of local corporate events, concerts and festivals, fairs, fashion and TV shows, graduation ceremonies, campaigns, sport events, night clubs and weddings.

From the annual Beer Fest, Beer and Wine Festival, ANIBAR, Summit Festival, to Kosovo’s biggest concerts such as DUA LIPA concert in Prishtina and other international artists, bands and DJ’s, AMC promises to deliver a great show and an even greater time to the audience. As a result of successful partnerships with every local television broadcasters, AMC reaches kosovan homes through TV shows, fashion shows, sporting events and much more.

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History Founded in November of 2012 by a visionary young man Mr. Besfort Berisha, AMC’s first services covered only the field of light.

Working on TV shows first, New Year TV shows and programs, the founder’s past experiences have had a major impact on AMC’s growth over the years. Starting as a 14 year old, Mr. Besfort Berisha has been a part of well-known local TV broadcasters at the time, such as “TV AA”, “Produksioni

dhe Vizioni Libonia”, “Zico TV” and “Radio Television of Kosovo RTK”.

From founding AMC in 2012 to this day, this company offers its professional services to even bigger TV shows, such as “OXYGEN SHOW” (2009-ongoing), “ODEON SHOW” (2013-ongoing), but also all the festive programs of “Radio television 21 RTV 21”, “Kohavision KTV” and “Radio Television of Kosovo RTK”.

Concerts of the singer Bleona Qerreti in Prishtina and Tetovo, over 50 concerts of

AMC • AMC was the first company in Kosovo to introduce to the local market many equipment for stage and light special effects.

“Philharmony of Kosovo” , Inauguration of President Thaqi in 2015, political campaigns for “PARTIA DEMOKRATIKE E KOSOVËS PDK” (2009-2017), “LËVIZJA VETËVENDOSJE” (2010-2017),” NISMA” (2014-2017), “ALEANCA KOSOVA E RE AKR” (2014-2017), all realized by the professional and hardworking staff of AMC. Product/Services With time, effort and money invested in the company, services and products are top quality and of the highest European standards all thanks to successful partnerships with Europe’s leading companies and distributors of show equipments. AMC’s services include rental truss structures, stages, 160 sqm of highest quality LED screening and image projection, audio reinforcement, lighting systems, temporary power generators, decorative show equipment and all the following services needed to arrange an

event.

AMC provides lighting support with efficient limited power consumption, and unlimited possibilities of colors. The most versatile of the lighting systems are Moving Heads which can be used in different styles with a full range motion .In addition the company was the first to introduce Laser Light Projectors to Kosovo’s market, smoke machines and fire decorative effects, during the annual festival of electronic music in Prishtina, SUMMIT Festival.

online store, offering a wide range of lighting systems, audio systems, trussing systems and stage elements as well as decorative effect equipments. This online store will feature international brands.

Recent Developments

Brand Values

Marking the 10th Anniversary of Kosovo’s Independence on 17th of February 2018, AMC is responsible for the technical realization of the world famous kosovar artist’s concert RITA ORA in Prishtina. Furthermore, AMC is in the process of releasing the first ever

The influence the company has had ever since its beginnings on the Kosovo’s market is incomparable. With an experienced staff of over 30 employees and technicians, AMC manages to fit any costumer’s needs for shows and events of any size.

Promotion AMC’s growth process has been rapid and very successful, aiming also towards regional market and further to build a trustworthy reputation.

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Market APETIT has been operational for 35 years and it has become a significant business entity in Kosovo’s meat market. The company’s principles of consistency in quality and safety has enabled it to have a market share of approximately 50% of the industry. It has stretched the logistics infrastructure in the entire territory of Kosovo successfully due to the logistics expanding plan and strategic positioning of the warehouse and production line. APETIT’s products are present in every major market chains, grocery stores and local dealers. Furthermore, APETIT is in the process of expanding its production capabilities which would transform it to the biggest meat producer in the Republic of Kosovo.

APETIT’s growth has not only been evident in Kosovo. The company has managed to increase its presence dynamically into the market of Macedonia. ‘APETIT Macedonia’ has proven to be an exceptional accomplishment considering its only first year of operation. Its goal during the first year was to introduce the Macedonian consumers to APETIT’s high quality products which were absolutely welcomed.

It should also be revealed that APETIT has been penetrating into the Albanian market too, by occasionally exporting sausages, prosciutto, smoked chicken, ground beef and wieners (hot-dog).

Achievements Compared to previous years, it can easily be stated that APETIT’s achievements have been obvious. It has increased its staff by 25 employees; penetrated the Macedonian and

Albanian market; increased its market share in Kosovo; successful reformation of the management structure and the foundation of a corporate culture and motivational atmosphere among the employees.

Apart from the increase in sales, APETIT believes that the above-mentioned achievements outweigh the financial triumphs due to the added value that is inevitably reflected in products, efficiency and effectiveness.

History It all began as a family business in Vushtrria in the year 1983. APETIT was established during a period that wasn’t suitable enough

to function considering the political and economic circumstances of our country.

However, the dedication and the passion towards the profession have assisted in overcoming any obstacle and thus, pave the road to becoming a leader of Kosovo’s meat industry. Today, it holds a precious fulfilment in hiring above 100 persons whom are unquestionably one of the contributing factors of APETIT’s success.

Products APETIT’s assortment contains of 25 products which are made in Kosovo.

Starting from various types of sausages, prosciutto, fresh meat, smoked chicken, ground beef (burgers and kebabs), wiener (hot-dog), beef jerky, etc. Apart from the products that are made in Kosovo, APETIT is tremendously engaged in importing chicken steak, drumstick and beef.

APETIT’s signature product is the home made sausage which controls the market of this particular commodity extensively.

Diverse variations of sausages provide options for it to be included in multiple recipes that are cooked by families and restaurants in Kosovo.

Recent Developments The year 2018 will encompass enormous new projects that will be implemented.

APETIT is in the completion phase of

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APETIT

in the country. The capacity of this slaughterhouse will be 150 cattle a day which will be treated by the most modern technological equipment. This investment has been partially supported as a grant by the Ministry of Agriculture, Forestry and Rural Development of the Republic of Kosovo.

Another crucial project for 2018 is the construction of a new farm which is for the purpose of raising up to 2,000 cattle.

This type of capacity is being established for the first time in Kosovo in co-operation with the World Bank, particularly with the International Finance Corporation.

Promotions

constructing a new facility which will include one of the most modern slaughterhouses

APETIT’s promotion strategies have been segmented in numerous channels such as TV advertisements, product placement, leaflets, social media and indirect

• During 2017 APETIT has supplied Kosovo’s market with 1.2 million kg of sausage • 24% increase in revenues (during 2017) • “Apetit SHPK” is part of the parenting company Apetit Group which is currently involved in three market fields: meat, real-estate and hospitability (hotel). Apetit Group’s aim in the future is the involvement in the energy market, particularly, renewable energy.

• APETIT possesses exclusive agreements with some of the greatest producers of meat in the world such as: JBS, Copacol, Moy Park and Mataboi. marketing. The main promotional values that APETIT tends to emphasize are quality, health and family.

Brand Values APETIT’s goal is to provide products that meet the highest safety and quality standards. Previously, these two values have been derived by a nobler value, that of integrity. It can be effortlessly concluded that the integrity of this business entity is the key navigator of APETIT’s course towards unparalleled successes.

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Market As Travel Club LLC being a success story travel and tour company, besides market of Kosovo is wide spread also in Macedonia, Albania and Montenegro markets. The company excels in creating exlusive tailormade holidays and honeymoons to more than 50 destinations worldwide and a professional corporate travel services.

Achievements As Travel is the leading travel company with focus on delivering dedicated services to each of their clients. By becoming an IATA member in 2011 we gained authority to issue all airline tickets with all worldwide airlines. In 2016 we have signed agreement with government for ticket services which includes all government institutions.

By 2018 we have signed more than 100 contracts with domestic and foreign corporates and organizations for managing their corporate travel needs performing as a one stop shop.

Beside corporate travel we have felt the demand to change whole market way of thinking when it comes to holidays by bringing new exotic destinations which were not offered before in our market.

History As Travel started it’s journey back in 2009 as a family business, with 30 years’ experience in travel and tourism services. Starting with only 3 employees, from year to year As Travel managed to grow and embrace into it’s family mora than 10 experienced travel consultants with it’s mission to make your next trip a Great Journey.

Our desire of bringing new destination and experiences across the globe since 2009 has made As Travel country’s leading longhaul travel company.

Recent Developments Our vision that our industry is changing very intensively has made us developing our own B2B travel software which will allow our

corporate clients and sub agents to access real time services and be able to book online.

We have managed to sign direct hotel agreements with most prestigious hotel chains worldwide, where with our highquality performance we have become exclusive partner in whole Balkan region.

Prestigious names as Atmosphere Group Hotels , Starwood Hotels and much others have trusted their cooperation with us.

Products/Services TMC – Travel Management Company MICE-Meetings,Incentives,Conventions and Exhibitions FIT- Flexible Indipendent Travel GIT-Group Inclusive Tour As Travel is the leading travel company who offers exotic destinations in a professional and affordable for Kosovo’s and region standard . Starting from year 2013, whoever wants to travel to Maldives, Mauritius, Sri Lanka, Thailand, Bali, Egypt, Dubai, Zanzibar or other destinations could experience like never before with us.

Promotions Promotions Today – WE at As Travel are customer-oriented company and we do our best to reach all our customers through promotions. Our social media presence is very aggressive. Our strategy to target customers with offers based on interests and behavior made 2017 a winner! During 2017 our campaigns have reached more than 2 Million people with ads being shown up to 25 Million times. This made AS TRAVEL the most recognizable brand on Travel industry. We also invested on TV presence, sponsored national comedy soap opera ‘ O sa mire’ . In 2016 we

24

had a road show in Albania, Macedonia and Kosovo organized together with Atmosphere Group Resorts from Maldives by which we presented their resorts in a door-to-door way. In 2017 events were organized in order to make a presentation of resorts in Maldives.

In 2015 Fam Trip to Maldives & Sri Lanka took place together with Klan Kosova in NIN tv show and then again in 2017 Fam Trip to Mauritius which will be followed also from Fam Trips in other exotic destinations.

Brand Values We created a logo with a minimal sense but we enriched it with a multicultural brand. After a deep research on all different beautiful destinations that AS TRAVEL offers, we made unique and different patterns from variety of elements that these beautiful countries have on their cultures!

By combining these different elements, we have achieved to symbolize Maldives,

Egypt, Mauritius, Thailand, Sri Lanka, Dubai in a creative way. This is a unique form of communication, in which we have planned developing the advertising strategy for each channel of marketing and at the same time the most important part was increasing the brand awareness. We believe no two holidays should be the same and a human touch can make all the difference. We take the time to make you experience The Great Journey of your life.

AS TRAVEL • As Travel is the only travel company in Kosovo owning Managing Corporate Travel Certificate.

• As Travel covers 90% of exotic destinations market. We sell what we experience.

• As travel staff has visited all exotic destinations we promote, bringing first touch experience to our clients.

• Government travel managing contract.

All of the posts presented are taken from the social media communication of the AS Travel official page.

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Market Since April 2004 Auto Sherreti L.L.C continues to foster customer loyalty in Kosovo, loyalty that makes it an iconic brand. During this time, the company has sold more than 6,500 cars. The company has developed several innovative, costumer centric programs that have created a niche for the brands, and built itself an edge in sales and leasing for the premium vehicle market. Auto Sherreti is focused on continuing to deliver unmatched, high quality service just as they have for over 21 years in the local passenger car market.

The company offers to its client’s wide range of sale services and vehicles. Customers have a choice to choose from used to brand new cars. At 2008 Auto Sherreti L.L.C launched the Car Rental company named Sherreti Rent-aCar. Sherreti Rent-a-Car provides 24hr service with professionalism in 365 days of the year. Sherreti Rent-a-Car has been leading the car rental industry in the Kosovo with quality vehicles and efficient customer services. In 2016, the Sherreti Rent-a-Car brand has been recognized for these qualities by customers. Since March 2015 Sherreti Rent-a-Car is an independent franchise of the Enterprise, National and Alamo brands. Sherreti Rent-a-Car’s primary focus is the local rental car market, specializing in car rentals to consumers who need a special occasion such as a

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short business or leisure trip, replacement car as the result of an accident, mechanical repair or theft. In the 2011, Sherreti Rent-aCar also began expanding its operations to include the airport market. Although the company’s pay for management trainees so quickly get a chance to run a branch office with the responsibility to generate a profit.

Certain requirements and qualifications must be met to get promoted to an assistant manager, and many of these qualifications may depend on the employees’ sales and their success in the company’s management training program. Per the company politics within two years, a successful manager may take positions at headquarters or become an area manager responsible for multiple branches. The Sherreti Rent-a-Car system earns revenue through the “average car rate”. The vehicles range from small vehicles reserved for insurance replacement, paid for a negotiated insured rate, to high end luxury vehicles that rent in upwards. The goal is to up-sell the customer into vehicles of higher perceived value even though the investment in the vehicle inventory is spread across all vehicles. On May 2017 Sherreti Group has extended it activity in other fields, it has acquired the franchisee for Pierre Cardin, Cacharel and later that year opened Pierre Cardin Home which also acquired the franchisee for Zebrano, Valeron, Royal, Artemis, Linens, Halica.

are investing in an experience where exceptional customer service is the standard, therefore maintaining loyalty, credibility and confidence in the company’s products and services. Employees are highly motivated, passionate and knowledgeable about their respective brands to ensure ownership experiences exceed customer expectations. Auto Sherreti promises to be more than a well-diversified, customer oriented distributor of premium automobiles in the region. It recognizes that customer care is crucial for building trust and developing customer loyalty and Auto Sherreti’s employees strive to create positive relationships based on the values of honesty and integrity. The company has created a distinct identity with the position of ‘Driving luxury experiences since 1995’, and it continues to provide customers with the latest models from each distinctive marquee, thereby fueling the enthusiasm for a luxury driving experience.

During this service period, the customer is provided with a replacement car of the same class. The same holds true in case of accidents; customers are furnished with a vehicle of a similar standard within 24 hours.

Vehicles’ tires are renewed every 50,000 km and snow-tires are fitted when required.

Sherreti Rent-A-Car differs from other car rental companies in its capacity to render all kinds of repair and maintenance services through its own amenities. Sherreti Rent-ACar services its vehicles at its maintenance facilities located within a 6,500 m2 area in Çaglavica or at similar centers in Pristina Airport and Ferizaj. The company’s repair and maintenance service has the resources to service every type of vehicle. These facilities operate with the latest technology and highly experienced staff, who work within the guidelines for standards of environmental safety. The ability of Sherreti Rent-A-Car to provide this service all over Kosovo is one of its main distinguishing features.

Recent Developments

Promotions

Sherreti Rent-A-Car customer representatives are always on call for

Auto Sherreti’s emphasis on improving satisfaction is consistently demonstrated

Achievements As the market leader of the Kosovo car dealer / rental sector, Auto Sherreti is also the first company in the sector to have attained from Kosovo Police Union / EUROCOP the certification of Achievements. Since its launch, the company has continued to grow and has increased its market share to 20%.

Sherreti Rent-a-Car reserves the option to re-new 95% of it rental agreements. In addition to this, it doubles its customer base every year. Auto Sherreti is awarded as Kosovo’s SUPERBRAND for 2015/2016 based on Market Dominance, Goodwill, Costumer Loyalty, and Overall market acceptance!

THINGS YOU DIDN’T KNOW ABOUT AUTO SHERRETI • • • •

The Auto Sherreti trademark was registered in 2004.

Each day Auto Sherreti sales centers sell, at least, one car.

Each forth purchase is financed car.

Auto Sherreti sales and service centers have the total area equal to that of 12 soccer fields.

publications, and collaborates with partners from various industries (retail, hospitality, properties, motoring, military and banking) to reach out to clients. Customers are also kept up to date with newsletters, websites, Facebook, and other online resources as social media applications are becoming an integral component of the company’s marketing campaign.

Brand Values Sherreti Rent-A-Car’s major advantages are: Size & Fleet. Its network covers the largest territory among official Kosovo car dealers; it has a big assortment of popular car makes, and great opportunities for customers to buy and rent a car. Sherreti Rent-A-Car specialists have expansive experience; its managers pay serious attention to hiring employees’ Advanced Level of Operations. Its centers use up-todate equipment and advanced computer solutions. For all those years of operations on the Kosovo market, Sherreti Rent-A-Car has proved to be a reliable company aimed at long-term and efficient work.

The major reason of its success is a high quality of customer service and a reliable follow-up system. Sherreti Rent-A-Car’s

History Auto Sherreti L.L.C was founded by brothers Avdiu in 1995, their inspiration was to offer vehicles with affordable prices. In the spirit of innovation and strategic expansion, brothers Avdiu developed the Auto Sherreti Group vision to include the diversification of premium and luxury brands. As a result of that, on 2008 the company moved from Ferizaj to Çaglavica in Prishtina with more space on showrooms.

Products / Services Auto Sherreti L.L.C has over 100 cars also promises more than just premium vehicle sales and leasing; it is in the business of building and cultivating relationships. That is evident in the fact that the relationship between Auto Sherreti and its customer does not end when a proud new owner accepts the keys and drives off the lot.

With all Auto Sherreti brands, drivers are investing in an experience where exceptional customer service is the standard, therefore maintaining loyalty, credibility and confidence in the company’s products and services. Employees are highly motivated, passionate and knowledgeable about their respective brands to ensure ownership experiences exceed customer expectations. Auto Sherreti promises to be more than a well-diversified, customer oriented distributor of premium automobiles in the region. It recognizes that customer care is crucial for building trust and developing customer loyalty and Auto Sherreti’s employees strive to create positive relationships based on the values of honesty and integrity. The company has created a distinct identity with the position of ‘Driving luxury experiences since 1995’, and it continues to provide customers with the latest models from each distinctive marquee, thereby fueling the enthusiasm for a luxury driving experience.

Recent Developments Sherreti Rent-A-Car customer representatives are always on call for vehicle maintenance. This service includes vehicle collection, carrying out the necessary maintenance and repairs and returning it.

During this service period, the customer is provided with a replacement car of the same class. The same holds true in case of accidents; customers are furnished with

a vehicle of a similar standard within 24 hours. Vehicles’ tires are renewed every 50,000 km and snow-tires are fitted when required. Sherreti Rent-A-Car differs from other car rental companies in its capacity to render all kinds of repair and maintenance services through its own amenities.

Sherreti Rent-A Car services its vehicles at its maintenance facilities located within a 6,500 m2 area in Çaglavica or at similar centers in Pristina Airport and Ferizaj. The company’s repair and maintenance service has the resources to service every type of vehicle. These facilities operate with the latest technology and highly experienced staff, who work within the guidelines for standards of environmental safety. The ability of Sherreti Rent-A-Car to provide this service all over Kosovo is one of its main distinguishing features.

Promotions Auto Sherreti’s emphasis on improving satisfaction is consistently demonstrated by the customer engagement activities it hosts.

Customers have come to enjoy the exclusive and exciting new vehicle product launches highly anticipated occasions for existing and prospective customers. Maintaining strong

press relations is another achievement that has enabled Auto Sherreti to receive wide recognition and positive reviews. The company has established partnerships with motoring and lifestyle publications, and collaborates with partners from various industries (retail, hospitality, properties, motoring, military and banking) to reach out to clients. Customers are also kept up to date with newsletters, websites, Facebook, and other online resources as social media applications are becoming an integral component of the company’s marketing campaign.

Brand Values Sherreti Rent-A-Car’s major advantages are: Size & Fleet. Its network covers the largest territory among official Kosovo car dealers; it has a big assortment of popular car makes, and great opportunities for customers to buy and rent a car. Sherreti Rent-A-Car specialists have expansive experience; its managers pay serious attention to hiring employees’ Advanced Level of Operations. Its centers use uptodate equipment and advanced computer solutions. For all those years of operations on the Kosovo market, Sherreti Rent-A-Car has proved to be a reliable company aimed at long-term and efficient work. The major reason of its success is a high quality of customer service and a reliable follow-up system. Sherreti Rent-A-Car’s main brand value is its proximity to its customers, under all circumstances. The extent of the company’s vehicle fleet is one of its best assets, and something that generates great confidence in the firm. Sherreti Rent-ACar provides its services 24 hours a day, seven days a week, all over Kosovo. The company’s goal is to harness its problemsolving abilities to make life easier for its customers.

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MarketMarket Besa Security is spread all over Kosovo with about 1000 employMarket

eesisand with 55% of market share,with within many1000 security compaesa Security spread all over Kosovo about employnies that operate in Kosovo. es and with 55% of market share, within many security compaBesa Security is widespread all over Kosovo, Its main security services are Electronic Surveillance via Burwith in about 1000 employees and with 55% es that operate Kosovo. over Kosovo employ- Security Guards, glary with Alarm about Systems1000 and Video-Cameras, of market share, within many security main security services are Electronic Surveillance Close Protection, and Cashcompain Transit Services. via Burshare, within manythat security companies operate in Kosovo.

Its main Guards, ary Alarm Systems and Video-Cameras, Security security services are Electronic Surveillance Since 2012, Besa Security has Services. successfully established its secuose Protection, and Cash in Transit via Burglary Alarm Systems and Video-

e Electronic Surveillance Burrity services in Albania via Market.

Cameras, Security Guards, Close Protection, deo-Cameras, Security Guards, nce 2012, Besa Security has successfully established its secuand Cash in Transit Services.

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law obligations, professional behavior, and application of modern Achievements

History

The Security Company Besa Security L.L.C. is established on the managing concepts and continuous training.

The successes of Besa Security are results of year 2003. Initially, started as the first national company in Kosovo obeying all the obligations, professional offering security services through Alarm System. Today, Besa Security he successes ofSecurity Besa Security are results of obeying all the Besa haslaw created a friendly work environment where all behavior, and of modern managing offers Alarm Monitoring Services, Security Guards services, Cash in employees are application treated equally with discrimination. comw obligations, professional behavior, andno application of The modern concepts and continuous training.

Standard ISO 9001:2008and re-certified in Alarm Monitoring Services, Security Guards Transit Services, IP/CCTV Monitoring Services, Access and on the pany’s personnel operate based on written policies and standard The Security Company Besa Security L.L.C. is Control, established anaging concepts and continuous training.

Besa Security has created a friendly work GPS/GPRS car tracking.

As a liaison point of all these services is 2017 with ISO 9001:2015, from Bureau Veritas services, Cash in Transit Services, IP/CCTV operating procedures, which are designed to help them in fulfillyear 2003. Initially, started as the first national companythe in Kosovo environment where all employees are treated Control Room, which operates 24/365Services, with 16 Electronic Surveillance – Paris, which assures our quality control.

Monitoring Access Control, and ing their job duties and in the right evaluation of job performance. offering security services through Alarm System.

Today, Besa Security esa has created a friendly work environment where all was awarded Operatorsas withKosovo’s 6 hours shifts. equally with no discrimination.

The company’s Besa Security GPS/GPRS car tracking. As a liaison point uritySecurity are results of obeying all the offers Alarm Monitoring Services, Security Guards services, personnel operates based on policies SUPERBRAND for editions 2014/2015 and of all these services is the Control Room, Cash in mployees are treated equally with nowritten discrimination.

The comBesa Security has been awarded as the Biggest Tax Payer in l behavior, and application of modern Currently, Besa Security is the leading company in the field of private Transit Services, IP/CCTV Monitoring Services, Access and standard operating procedures, which 2016 based on Market Dominance, Longevity, which operates 24/365 with 16 Electronic Kosovooperate for two years in row, from the policies EconomicThe Chamber of any’s personnel based on written and standard Security Company Besa Security L.L.C. is established on the Control, and ntinuous training. security services offering services to the most prestigious institutions are designed to help them in fulfilling their job Goodwill, Customer loyalty, and Overall Surveillance Operators with 6 hours shifts.

Kosovo and American Chamber of Commerce in cooperation of car tracking. As a liaison point of all these services is the perating procedures, which are designed to help them in2003. fulfill- Initially,GPS/GPRS as as the first national company in Kosovo instarted Kosovo such commercial banks, public institutions, embassies, duties and has a fair job performance year market acceptance! Control Kosovo Customs andand Taxright Administration.

Room, which operates 24/365 with 16 Electronic Surveillance g their job duties and in the right evaluation of job performance. international organizations, schools and universities, different private evaluation. offering security services through Alarm System.

Today, Security Security is certified where since 2011 ISO Currently, Besa SecurityBesa is the leading a friendly Besa work environment allwith the Standard Operators with 6 hours shifts. businesses, and houses/residences.

Besa Security has beenin awarded 9001:2008 and re-certified 2017 with as ISOthe 9001:2015, from Monitoring History companyGuards in the field of private security offers Alarm Services, Security services, Cash in lly with no discrimination. esa Security has Veritas been awarded as comthe Tax Payer Biggest Tax Payer inThe Kosovo forBiggest twoouryears Bureau – Paris, which assures quality control.in services, offering services to the most IP/CCTV Monitoring Services, Access Control, Currently, Besa Security is the leading company in theand field ased policies and standard in years a row, Economic Chamber Chamber of Transit osovo on for written two infrom row,the from the Economic ofServices, The Security Company, Besa Security L.L.C. prestigious institutions in Kosovo suchof private Security is awarded asCommerce Kosovo’s SUPERBRAND for edisecurity services offering services the most prestigious GPS/GPRS As aInitially, liaison point of alltothese services is theinstitutions Kosovo and American Chamber of Commerce was established the year 2003. ascommercial banks, public institutions, and Besa American Chamber ofin in cooperation of carin tracking. hosovo are designed to help them fulfilltions 2014/2015 and 2016 based on Market Dominance, Longevin cooperation of Kosovo Customs and Tax started as the first national company in embassies, international organizations, in Kosovo such as commercial banks, public institutions, embassies, Control Room, which operates 24/365 with 16 Electronic Surveillance osovo and Taxjob Administration. e rightCustoms evaluation performance. ity,Administration.

Goodwill,of Customer loyalty, and Overall market acceptance!

Kosovo offering security services through schools and universities, different private international schools and universities, different private esa SecurityBesa is certified since 2011 with the Standard ISO with 6 hours shifts.organizations, Security is certified since 2011 with the Operators Alarm System. Today,businesses, Besa Securityand offers businesses, and houses/residences. houses/residences.

History

History

001:2008 and re-certified in 2017 with ISO 9001:2015, from arded as the Biggest Tax Payer in ureau Veritas – Paris, which assures our quality control.

Currently, Besa Security is the leading company in the field of private

, from the Economic Chamber of security services offering services to the most prestigious institutions mber of Commerce in as cooperation of esa Security is awarded Kosovo’s SUPERBRAND for ediin Kosovo such as commercial banks, public institutions, embassies, dministration. ns 2014/2015 and 2016 based on Market Dominance, Longevinternational organizations, schools and universities, different private nce 2011 with the Standard ISO , Goodwill, Customer loyalty, and Overall market acceptance! businesses, and houses/residences. n 2017 with ISO 9001:2015, from ch assures our quality control.

s Kosovo’s SUPERBRAND for ediased on Market Dominance, Longevlty, and Overall market acceptance!

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Internal Affairs. nonitoring, Alarm isthe generated by panic button or by sion. Its services are a benchmark for the industry in Kosovo and are ls units to the Furthermore, Besa Security offers security services to the Italian offered by personnel that have a proven track record in this field. es.

he local Police nt dispatch is

Embassy and Residence, alarm and video-surveillance monitoring of Main 150 Postal Offices of Post of Kosovo and is offering Cash in services Transitare Monitoring services of burglary alarm, fire alarm, panic button, and camera monitoring. In case of alarm activation, or (CIT) services to KEDS/KESCO, IPKO Telecommunication, Waikiearly LC detection of threat via cameras, in all types of monitoring, the ki, JUMBO, American Hospital, etc.

Control Center sends Besa Security intervention patrols units to the

operationa Today, Bes prestigious for Busines institution K

Furthermo Embassy a 150 Postal (CIT) servi ki, JUMBO

secured building to prevent building threat/theft, and the local Police y Guarding is notified. In case of fire, also the local Fire Department dispatch is BESA SECURITY nsport serBesa Security has also developed special security products and contacted. ose Protecservices for the Banking sector.

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Promotion

• Part of the company’s strategy Close Protection services, Besa Security specialized teams have is getting brand new patrol vehicles armored vehicles and are in permanent control with GPS, Radio and Promo Video monitoring. every three years Besa Security uses modern practices of management.

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Localization of objects via GPS, offered by Besa offered by Besa get crimina Olympicget Committee criminal background check and are licensed by the Ministry of Security, can also be connected to Besa Security Control Center, trol Center, Internal Aff for follow-up cases, when Alarm is generated by panic button or by • Internal Besa Security Affairs. has a close button or by breaking geo-fencing rules. collaboration with the Ministry of Labor and Social Welfare and through Security specialized teams this collaboration many unemployed, have armored vehicles and but qualified people get hired by Besa are in permanent control Security with GPS, Radio and Video • Besa Security is always open to monitoring. quality of products andinservices, sincerity, distinguish Besa Security from the others. superior staff the field of security and correctness, In additionand to responsibility, services, Besa Security offers values of the company’s brand. informative technology otivation, professional integrity, trust, and accountability are additional ‘Access Control’ and ‘GPS Tracking’ products. Access Product/Services control products can be used for Human Resource Besa Security offers various services in the department to generate field of security provision. Its services are a salaries, and they use benchmark for the industry in Kosovo and are different identification built the most modern Monitoring offered by personnel that have a proven track methods and systems for est technological sysrecord indevelopment this field. securing premises’ entry Main services are Monitoring services of and exit points. Localization and micro-financial institution KEP Trustin all burglary alarm, fire alarm, panic button, and of objects via GPS, offered byBrand Value Besa Security, their branches all over Kosovo. ny’s strategy is getting brand new camera monitoring.

In case of alarm activation, can also be connected to Besa Security Furthermore, Besa Security offers security ry three years or early detection of threat via cameras, in all Control Center, for follow-up cases, when to the Italian Embassy and Residence, Focus toward clients,services the quality of products and services, sincerity, correctness, an types of monitoring, the Control Center sends Alarm is generated by panic Staff consistency, high motivation, professional integrity, trust, and accountability are button or by alarm and video-surveillance monitoring gularly part of humanitarian activities Besa Security intervention patrols units to the breaking geo-fencing rules. of 150 Postal Offices for Post of Kosovo and secured building and to prevent building threat/ continuously supported sponis offering Cash in Transit (CIT) services to theft, and the local Police will also be notified.

Did you know that…?IPKO Telecommunication, LC KEDS/KESCO, mpic Committee Recent Developments In case of fire, also the local Fire Department Waikiki, JUMBO, American Hospital, etc. a close collaboration the dispatch will bewith contacted.

• Besa Security Besa has built the mosthas modern Security also Monitoring developed special achieved Other important services of this Besa Security are Besa Security in recent years hasCenter with thesecurity latest technological nd Social Welfare and through products anddevelopment services forsysthe Banking ces, sincerity, correctness, and responsibility, distinguish Besa Security from the others. tems Security Guarding services, Cash in Transit progress in strengthening operational sector. yy,unemployed, but qualified people trust, and(CIT) accountability are additional company’s brand. the quality of its capacity and in boosting and other valuables transport values services,of the • Part of the company’s strategy is getting brand new Security Public Gathering security services, and VIP - services. patrol vehiclesPromotion every three years Today, Besa Security offers security services Close Protection services.

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BankKosovo for management. and specifically trained personnel. In Cash in Raiffeisen Bank, Pro Credit Bank,sored Olympic Committee With an approved organizational Ziraat Bank, has a closeBesa Transit and Close Protection services, Besa Business, TEB Bank, IS Bankasi, Security sure that • Besa Security structure, collaboration withmakes the

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Focus toward clients, the quality of products and services, sincerity, correctness, and responsibility, distinguish Besa Security from the others.

Staff consistency, high motivation, professional integrity, trust, and accountability are additional values of the company’s brand.

n the

29

Market Since its entrance in the market in 1993, Beta Group LLC has accomplished to supply every domestic and regional market with first-class quality of essential food commodities. With the ever growing food market, Beta Group has positioned itself as a leader in it while being able to supply the food industries, packaging companies and retailers in the region. Main concentration of the company is reaching to the end users with the brand recognition in region.

Achievements Being part of a highly important industry, Beta Group has taken seriously its commitment to provide quality and food safety in the market. Beta’s biggest achievement lies in the recognition by their clients for the hard work towards exceptional safety and quality which goes back for more than two decades.

Furthermore, Beta Group has demonstrated outstanding business success and application of leadership to improve the quality and safety of their products and to gain recognition in the market.

History Beta Group is a privately-owned company founded in 1993 in Prishtina, Kosovo, with

30

a general purpose to supply the domestic and regional markets with essential food commodities of first-class quality service.

The company is dynamically growing year by year, establishing itself as one of the leaders in regional market. So far the company is present in Kosovo, Montenegro, Macedonia, Bosnia and Herzegovina and Albania. Beta’s redistribution point is the port of Bar, Montenegro and Ploce, Croatia.

Products / Services Beta Group is one of Kosovo’s leading trade & merchandising companies dealing with stock exchange commodities. Beta Group currently supplies Kosovo’s and regional market with commodities such as: white sugar, brown sugar, wheat flour, sunflower oil, rice, beans, as well as construction steel products, and a range of other commodities.

Our main clients are retail and production industry. All products under Beta Group brand are manufactured to the highest European standards of technology in the food industry.

The headquarter of Beta Group is located in Lypjan, Kosovo with a total facility area of 36,000m2, offices covering 1,000m2 and with a warehouse of 8,000m2 from which 5,750m2 are closed.

Beta’s main commodity is White Crystal Sugar, which is fine-grained to melt

quickly and easily in the preparation of cakes and various desserts. It is sold in paper packaging of 1 kg, 5 kg, 25 kg. Being a leader in the market our brand can be found in every Modern Trade and Traditional Trade. One of our biggest concentrations in the market are Industrial users which we supply with packing of 1mt bags, and 50 kg bags.

Beta Group imports also Sunflower Oil in 1, 3 & 5 Liter bottles under the private label Beta Group. Sunflower Oil Beta is manufactured by refining sunflower oil which is obtained from top quality sunflower seed. Contains a high percentage of unsaturated essential fatty acids, vitamin E, as well as other natural ingredients.

Beta Group imports also Wheat Flour in the market in 1, 5, and 25 Kg. Beta is mainly focused in two types of quality, Type 400 and Type 500. Along with Sugar, Sunflower Oil, and Wheat Flour, Beta Group has accomplished to import the best quality of Rice and Beans which can be found in every Modern and Traditional Trade.

Beside household commodities, through the import of Construction Steel, Beta has established a strong position and has achieved to be one of the leaders in the metal industry. Beta’s main focus is construction companies and trading companies in the region.

THINGS YOU DIDN’T KNOW ABOUT BETA • Beta Group is the biggest importer and distributor of Sugar in region.

• Beta Group is entering regional markets with its own private label brand and other international known brands.

• Beta Group supplies more than 30% of the market with Construction Steel.

• Beta Group has integrated Corporate Social Responsibility into its business.

Beta Group, besides being focused on providing its customers with first class household products in the best way possible they also strive to provide the market with products that have not yet been brought into the Kosovo market. Beta Group has achieved to maintain an agreement with Lindt & Sprungli of Switzerland to become the official importer and distributor of Lindt & Sprungli Chocolate for the second year in Kosovo.

Recent Developments Beta Group, in August 2017, has entered the Kosovo market with another subcompany of Beta Group with the name Beta Distribution. Beta Distribution is focused of providing the Kosovo market with qualitative Pharmaceutical and Personal Care Products from countries such as Germany and England. In the first month of operation, Beta Distribution has achieved to distribute its products to 90% of Pharmacies in Kosovo. Beta Distribution is aiming to provide the market with only high-quality products that are known internationally, with brands as Sebamed and Nutrigen.

Besides Beta Distribution, Beta Group as of end of 2017 has reached to acquire AlbanCorp Group in Albania as its newest sub-company. AlbanCorp Group is a distribution company which distributes goods to more than 7000 clients throughout Albania. AlbanCorp Group is a distribution company, of brands such as Mondelez, Nivea, Aquafresh, Barni, Manner, Jacobs, Kent and others. Through AlbanCorp Group, Beta Group aims to be recognized as the most effective & efficient distribution company in Albania. Along with Beta’s mission, AlbanCorp Group will be creating

trusted and valuable partners, associates, and customers also in the region of Albania.

Promotions Since 1993 Beta Group has played a major role in the Kosovo market and in the region.

Because of their large presence they have been committed to provide outstanding products to their partners and customers.

Part of its promotion strategy, Beta Group has used sales promotion by giving promotional prices in store by working hand in hand with points of sales. Furthermore, they use social media as one of the main spheres for advertising and establishing communication with customers. Also, they have been working on “in store” marketing by placing the products at eye level and having the opportunity to taste the products.

Brand Values Beta Group understands the needs of its customers and match that need with the right product from the right supplier at the right time – every time. Beta has remained in the market through the establishment of long-term relationships with customers and suppliers based on mutual trust and respect.

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Market The tradition of processing wood and producing furniture is long in Kosovo. In the post-war period, this tradition continued successfully with Binni as the leader in this industry.

With modern technology and the company’s expertise staff, Binni has advanced manufacturing and business practices in combining the best international experiences in the furniture industry.

Today, the company employs more than 200 workers, while the goal is to double its capacity in the next five years, including the doubling of its staff.

History Binni was founded as a business in 1989, starting at the beginning as a small workshop managed by its owner Behxhet Fazliu, mainly as a continuation of the family tradition. Like the majority of the businesses who have had major losses during the war, Binni is one of them as well, but with the hard work and dedication Binni has arrived to successfully get back in market and continue the business tradition.

The main objective of the company was to capture the Kosovar market through its show rooms in the main cities of Kosova, so then it can continue to export in EU countries.

This goal was achieved, and today Binni is present with its own showrooms in France (13 Route de Soultz 68270 Wittenheim)and Norway (Carsten E. Rosenvinges veg 3 2212 Kongsvinger), as well as is present with its products in the most known EU companies in the industry.

Achievements Binni through its investment in technology and continued dedication to product quality

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has managed to obtain the most important international certifications. This achievement has allowed Binni to open its own product line to the international market.

Today, the company has concentrated the base of its business on export. The main markets for Binni are the Western Europe countries and Scandinavian countries.

Promotion As a company that knows the value of marketing, Binni has used many forms of promotion to put the sight of the company on a deserved level. Some of the exposures that Binni has used to promote its brand are: Online marketing which is a very important tool when it comes to world wide marketing, further are the Sponsorships on different TV programs such as: “Shnosh e Mire”a very well known program dedicated to education on healthy living. Secondly is the TV series “ Cka ka shpija”, to continue with other TV show program “1 Kafe me Labin|”, “Fol Shqip Show” and “Oxygen”.

Further Binni is present in the most watched national debating TV program “Rubikon”.

Moreover, Binni has given a major importance to TV ads and their media plan for Tv as well as for the social media. In that respect the outdoor marketing is a key element to the company especially during the summer.

Products/Services Kitchens are among Binni’s most diversified and sold products. Each design is created to meet the customer’s vision, needs and budget. The materials used are of superior quality, purchased from local, regional and global wood producers. The company’s designers are capable of producing from the most modern designs to the classic kitchens.

Living rooms There is no doubt that the main purpose of the living room in your house or apartment is to be a comfortable space where the family can rest. Binni’s designs for living rooms will help you create your dream space.

BINNI • The first showroom outside Kosova was opened in France • Factory has more than 18,000m2 • Binni uses the best and the latest technology in the region If you are looking for inspiration to fully reprocess or simply want to give your space a quick refresh, Binni has ideas for living room designs, advice on how to adjust them, and the best advice to design your favourite room depending on the budget.

Windows Customised windows allow you to create the right windows you need for your home or business. Binni offers a full line of customised windows as per clients’ orders.

Customised, pre-ordered windows are designed specifically for the client, which means that Binni designs and produce them to meet the specific requirements of your home or business. Binni’s tailored windows are available in almost any shape, size, and design one can imagine.

Doors The door of the house is the first thing people see when they enter. Binni enables clients to purchase a door with a unique design based on the taste, with the highest quality and safety features, made of wood and glass, crafted by specialised artisan professionals.

Binni has built a reputation for producing customised, pre-ordered doors, especially for residential and commercial suites that require high quality products.

The interior design of the door can be produced in any size. Binni’s doors offer incredible flexibility of design and variety of finishing options. As one of the most renowned luxury door manufacturers in Kosovo and elsewhere, Binni can adapt our standard models to individual customer preferences.

Bedrooms Bedroom is a paradise and is usually one of the rooms that requires pure elegance.

Through the help of many professional interior designers in the company, clients can have the bedroom of their dreams always managed on the budget lines of the clients.

Binni offers a wide range of bedroom designs

as well as works with customers to produce unique designs for their individual tastes.

Recent Development Since the production capacity has grown really fast in the last few years, through the last technology used in production, Binni has been focused on participating on the largest and well known international fairs of this industry. Therefore Binni has been presenting its qualitative products beyond the boarders.

Participating in international fairs where international expert evaluates the quality of products and designs, makes Binni challenge itself more in order to bring the best result.

The presence on these fairs has resulted to be very successful since there came concrete deals with the most known international partners in the industry.

Today Binni is on the final steps of finalizing the biggest modern showroom in Kosova, which will have more than 10,000m2.

The company is dedicated to fulfil the needs and requirements of all the consumer ranges

through its variety of products, different range of designs, and uniqueness they offer for each client. This makes Binni distinguish from every other company in this industry.

Brand Values Binni has a very high brand value which was reached through combining the most innovative technology in the world as well as the most professional staff. This has come as an outcome of many trainings employees go through, in order to control every step in manufacturing and be able to produce the most qualitative products. Accordingly, Binni has accomplished to create a strong relationship with its clients and at the same time create a good customer care even after the sale. Through its competitiveness in the market, Binni has achieved to make customers and its partners happy in Kosova as well as in Europe.

Last but not least, working very closely between our designers and customers to design their spaces it’s among the strongest value of Binni.

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Market The geographical position of Kosovo and its specific climatic conditions, crystal clear water, since Illyrians have given the city of Peja, a pearl called ‘Birra Peja’. ‘Birra Peja’ today has production capacities of 900 thousand hectolitres for year, while inside the complex there are beer factory, refined alcohol factory, and commercial network.

Besides being position as a leader in Kosovar market, ‘Birra Peja’ has gone beyond the political borders expanding its reach in the countries of region where the beer has a very high value as a brand.

Achievements Birra Peja J.S.C. leads the Kosovar beer market and plays a major important role in the non-alcoholic beverages. Offering the best services and quality to consumers, the company works to bring continuously the needed amount in the market, and towards the progress raising the market share and exports. The quality of products of Birra Peja

continuously has been valued and awarder in Market various events. Birra Peja was awarded ‘The Bestgeographical Company of the Year’ for 2008 and 2009, The position of Kosovo and its “The Bestclimatic Production Company’crystal for 2010,clear and specific conditions, during 2014 awarded thegiven biggest water, sincewas Illyrians have thetaxpayer city of in the acountry.

All these awards are a result of Peja, pearl called ‘Birra Peja’. the great andtoday tireless of the capacities company’s ‘Birra Peja’ haswork production staff throughout years. for year, while of 900 thousandthese hectolitres inside the complex there are beer factory, History refined alcohol factory, and commercial network.

Brewery started construction in 1968, Besideshas being position as a leader in while production has ‘Birra startedPeja’ since has 1971.gone The Kosovar market, factory complex includes surface 24 ha, with beyond the political bordersofexpanding its its entire infrastructure.

The initial reach in the countries of capacity region waswhere 300 thousand hectoliters of high beer value per year, the beer has a very as whilea brand. the current capacity is 900 hectoliters.

Within the complex are also malt factory, refined alcohol factory and commercial Achievements network. ‘Birra Peja’ was privatized in 2006 and since investments have Birrathen Pejasignificant J.S.C. leads the Kosovar been made, additional are beer and market and investments plays a major ongoing in modernizing the important role inand the increasing non-alcoholic productionbeverages. capacities. Nowadays the company has 220 regular employees, manyservices indirect Offering the and best partners. and quality to consumers, the company works to bring continuously the needed amount in the market, and towards the progress raising the market share and exports.

The quality of products of Birra Peja continuously has been valued and awarder in various events.

Birra Peja was awarded ‘The Best Company of the Year’ for 2008 and 2009, “The Best Production Company’ for 2010, and during 2014 was awarded the biggest taxpayer in the country. All these awards are a result of the great and tireless work of the company’s staff throughout these years.

History Brewery has started construction in 1968, while production has started since 1971. The factory complex includes surface of 24 ha, with its entire infrastructure.

The initial capacity was 300 thousand hectoliters of beer per year, while the current capacity is 900 hectoliters. Within the complex are also malt factory, refined alcohol factory and commercial network.

‘Birra Peja’ was privatized in 2006

34 28

and since /then significant investments have Products Services been made, and additional investments are ongoing in modernizing and increasing Among the recent developments of the production capacities. company are various sponsorships. ‘Birra Nowadays the company has 220 Kosovar regular Peja’ has sponsored the most famous employees, and manybeing indirect partners. festival – DokuFest, one of the key sponsors of this event. The company also has Products Services organized /various events inside the festival.

‘Birra Peja’ produces ‘Birra Peja Pilsner’ Among theitsrecent the brand and spring-developments water brand of ‘Akull’. company are various ‘Birra The company is also sponsorships. licensed to produce Peja’ hasof sponsored the most famous products SOLA program (ICE Tea Sola Kosovar – DokuFest, one of and Multifestival Sola). ‘Birra Peja’ is being also licensed the key sponsors of this event. company producer Laško Zlatorog of forThe Kosovo and also organized various events inside the offershas Laško Zlatorog for export to Macedonia festival. and Montenegro. Peja Beer Pilsner – The ‘Birra ‘Birra Peja between Pilsner’ unique Peja’ designproduces with the combination brand and and its springwater brand ‘Akull’. traditional modern, characterizes the The produce new company packagingisofalso Pejalicensed Beer. Totoget closer products of SOLAand program (ICEmore Tea Sola with customers to adapt with and ‘Birra Peja’ is also licensed theirMulti needsSola). and requirements, recently, Peja producer Laško Zlatorog of forwith Kosovo Beer has emerged in the market new and offers Laško Zlatorog export to appearance.

Peja Beer Pilsnerfor - The unique Macedonia character ofand theMontenegro. design of cans is attributed Peja Pilsner –symbols The unique design to the Beer most important of the country with between traditional wherethe Pejacombination Beer is produced, creating in this and modern, characterizes the new packaging of Peja Beer. To get closer with customers and to adapt more with their needs and requirements, recently, Peja Beer has emerged in the market with new appearance.

Peja Beer Pilsner - The unique character of the design of cans is attributed to the most important symbols of the country where Peja Beer is produced, creating in this way an entirely different cans from other beers, by attracting immediately consumer attention.

The Glass - The new design of the glass is unique and perfect for enjoying Peja Beer.

To be closer to consumers of Peja Beer, the company sees the need to be with them at any moment, from the time of purchasing

THINGS YOU DIDN’T KNOW ABOUT BIRRA PEJA •

• •

‘Birra Peja’ is the company with largest market share of beer in Kosovo.

The company also offers in the market spring water ‘Akull’.

‘Birra Peja’ has a producing capacity of 900 thousand hectolitres per year.

BIRRA PEJA • ‘Birra Peja’ is the company with largest market share of beer in Kosovo.

• The company also offers in the market spring water ‘Akull’. • ‘Birra Peja’ has a producing capacity of 900 thousand hectolitres per year. way an entirely different cans from other beers, by attracting immediately consumer attention. The Glass - The new design of the glass is unique and perfect for enjoying Peja Beer. To be closer to consumers of Peja Beer, the company sees the need to be with them at any moment, from the time of purchasing the product up to its consumption. Birra Peja KEG - Birra Peja Keg is the freshest beer in town. The unique packaging maintains the beer cool for a longer period, and that helps a wider consumption for an extended period.

Its distinctive taste remains present in almost every bar in Kosovo. Laboratory - Brewery owns modern laboratory for monitoring the microbiological and chemical analyzes, of raw materials, analysis of manufacturing phases, final production as well as control of hygienic conditions in manufacturing and packaging machines. Management of the technological process at every stage of production boiling, cooling, airing and injection of malt, fermentation, stay, filtration, pasteurization, and finally bottling. The whole process is carried out with automatic-computer systems.

the product up to its consumption.

Birra Peja KEG - Birra Peja Keg is the freshest beer in town. The unique packaging maintains the beer cool for a longer period, and that helps a wider consumption for an extended period. Its distinctive taste remains present in almost every bar in Kosovo.

Laboratory - Brewery owns modern laboratory for monitoring the microbiological and chemicalfestival analyzes, of raw – DokuFest, beingmaterials, one of the key sponsors of this event. phases, The companyfinal also has Recent Developments analysis of manufacturing organized various events inside the festival. production as well as control of hygienic ‘Birra Peja’ continuously brings novelties for ‘Birra Peja’ also was part of Ngom Fest, in manufacturing packaging Beer Fest, Project Xand Halloween, and other its consumers, novelties thatconditions come near the vents where the company has promoted consumers thanks to the promotion machines. its products. The company also has through various channels. The Management of sportsthe helped and contributed the being company is dedicated to fulfil the the sponsor of world champion needs and requirements of all the technological processMajlinda at Kelmendi. consumer ranges through beer, every stage of production nonalcoholic beverages Sola, and boiling, airing Brand Valuescooling, springwater Akull. and injection of malt, ‘Birra Peja’ has a valued and celebrated Promotions fermentation, stay, identity among the consumers throughout the country. The quality Among the recent filtration, pasteurization, developments of the company of products has to move and finally achieved bottling. in the international market making are various sponsorships.

The whole ‘Birra Peja’ amongprocess the brands ‘Birra Peja’ has sponsored that besides the out company, the most famous Kosovar is carried withhas helped the country of Kosovo, automatic-computer too, to achieve a great brand systems. in regional market, a brand Market The geographical position of Kosovo and its specific climatic conditions, crystal clear water, since Illyrians have given the city of Peja, a pearl called ‘Birra Peja’.

‘Birra Peja’ today has production capacities of 900 thousand hectolitres for year, while inside the complex there are beer factory, refined alcohol factory, and commercial network.

Besides being position as a leader in Kosovar market, ‘Birra Peja’ has gone beyond the political borders expanding its reach in the countries of region where the beer has a very high value as a brand.

Achievements Birra Peja J.S.C. leads the Kosovar beer market and plays a major important role in the non-alcoholic beverages.

Offering the best services and quality to consumers, the company works to bring continuously the needed amount in the market, and towards the progress raising the market share and exports.

The quality of products of Birra Peja continuously has been valued and awarder in various events.

Birra Peja was awarded ‘The Best Company of the Year’ for 2008 and 2009, “The Best Production Company’ for 2010, and during 2014 was awarded the biggest taxpayer in the country. All these awards are a result of the great and tireless work of the company’s staff throughout these years.

History Brewery has started construction in 1968, while production has started since 1971. The factory complex includes surface of 24 ha, with its entire infrastructure.

The initial capacity was 300 thousand hectoliters of beer per year, while the current capacity is 900 hectoliters. Within the complex are also malt factory, refined alcohol factory and commercial network.

‘Birra Peja’ was privatized in 2006

that is known for producing quality products that rival the similar regional products.

and since then significant investments have been made, and additional investments are ongoing in modernizing and increasing the production capacities.

Nowadays the company has 220 regular employees, and many indirect partners.

Recent D

Products / Services Among the recent developments of the company are various sponsorships. ‘Birra Peja’ has sponsored the most famous Kosovar festival – DokuFest, being one of the key sponsors of this event. The company also has organized various events inside the festival.

‘Birra Peja’ produces ‘Birra Peja Pilsner’ brand and its spring- water brand ‘Akull’.

The company is also licensed to produce products of SOLA program (ICE Tea Sola and Multi Sola). ‘Birra Peja’ is also licensed producer Laško Zlatorog of for Kosovo and offers Laško Zlatorog for export to Macedonia and Montenegro.

Peja Beer Pilsner – The unique design with the combination between traditional and modern, characterizes the new packaging of Peja Beer. To get closer with customers and to adapt more with their needs and requirements, recently, Peja Beer has emerged in the market with new appearance.

Peja Beer Pilsner - The unique character of the design of cans is attributed to the most important symbols of the country where Peja Beer is produced, creating in this way an entirely different cans from other beers, by attracting immediately consumer attention.

The Glass - The new design of the glass is unique and perfect for enjoying Peja Beer.

To be closer to consumers of Peja Beer, the company sees the need to be with them at any moment, from the time of purchasing

‘Birra Pe its cons the con through The co needs consum alcohol water A

Promot

Among compan Peja’ h Kosovar of the compan

THINGS YOU DIDN’T KNOW ABOUT BIRRA PEJA •

• •

‘Birra Peja’ is the company with largest market share of beer in Kosovo.

The company also offers in the market spring water ‘Akull’.

‘Birra Peja’ has a producing capacity of 900 thousand hectolitres per year.

28

35

et

S confirms its successful operation ooperation with an exclusive contract e Kosovo market with one of the biggest companies for the production and of alcoholic beverages Diageo, which lio includes the most popular brands e world: Johnny Walker, Smirnoff, , which currently covers 60 % of the et, and according to the criteria of the facturer, GEKOS is one of the most ssful local distribution companies.

vements

Market GEKOS confirms its successful operation with cooperation with an exclusive contract for the Kosovo market with one of the biggest global companies for the production and sales of alcoholic beverages Diageo, which portfolio includes the most popular brands in the world: Johnny Walker, Smirnoff, J & B, which currently covers 60 % of the market, and according to the criteria of the manufacturer, GEKOS is one of the most successful local distribution companies.

Market

ales and distribution strategy of the any is determined in two systems:

ain wholesale warehouses that are d in Prishtina with 1000m2 and Ferizaj 000m2. ect retail sale. In order to secure maintain the presence of the portfolio e market, Gekos with the current er of retail purchasers it operates in egments such as Off Trade and On with an advanced and contemporary m of online orders NAV VISION where y moment the management has real mation on the stock condition and the in the market which make Gekos very nt and flexible.

y

S shpk is a private company ished in 2001. It started its operation authorized importer and distributor lcoholic beverages of the DIAGEO lio (Smirnoff, Johnnie Walker, J&B) in arket of Kosovo. ntly, “GEKOS” is one of the biggest anies in distribution of alcoholic ages in Kosovo. on the strategy for the development e company, in accordance with contemporary global standards, S manages to create the internal zational structure of a high level in all levant segments with the necessary s for a relatively short period of time, as: Sales, Finances, Analysis and eting. We have currently 10 employees ageo’s department, who are trained pecialized in sales and marketing, are also prepared and flexible in menting the development strategy is determined by Diageo.

Achievements The sales and distribution strategy of the company is determined in two systems: Products / Services

Within the development strategy and the goals of the company we continue the rhythm of being the leader in the Kosovo Market, Gekos primarily aims to increase the continuous quality in conformity with the needs and the trends in the Kosovo market (the increase or expansion of the similar

portfolio as well as from other segments related to the current operation) for the sole purpose to achieve satisfaction with our final customers.

1. Main wholesale warehouses that are located in Prishtina with 1000m2 and Ferizaj with 3000m2.

2. Direct retail sale. In order to secure and maintain the presence of the portfolio in the market, Gekos with the current number of retail purchasers it operates in two segments such as Off Trade and On Trade with an advanced and contemporary system of online orders NAV VISION where at any moment the management has real information on the stock condition and the sales in the market which make Gekos very efficient and flexible.

Recent developments

Taking into consideration the achievements we had year after year in the field of

History GEKOS shpk is a private company established in 2001. It started its operation as an authorized importer and distributor for alcoholic beverages of the DIAGEO portfolio (Smirnoff, Johnnie Walker, J&B) in the market of Kosovo.

Currently, “GEKOS” is one of the biggest companies in distribution of alcoholic beverages in Kosovo.

Based on the strategy for the development of the company, in accordance with the contemporary global standards, GEKOS manages to create the internal organizational structure of a high level in all the relevant segments with the necessary sectors for a relatively short period of time, such as: Sales, Finances, Analysis and Marketing. We have currently 10 employees in Diageo’s department, who are trained and specialized in sales and marketing, they are also prepared and flexible in implementing the development strategy which is determined by Diageo.

36

GEKOS confirms its successful operation with cooperation with an exclusive contract for the Kosovo market with one of the biggest global companies for the production and sales of alcoholic beverages Diageo, which portfolio includes the most popular brands in the world: Johnny Walker, Smirnoff, J & B, which currently covers 60 % of the market, and according to the criteria of the manufacturer, GEKOS is one of the most successful local distribution companies.

Achievements

The sales and distribution strategy of the company is determined in two systems:

1. Main wholesale warehouses that are located in Prishtina with 1000m2 and Ferizaj with 3000m2.

2. Direct retail sale. In order to secure and maintain the presence portfolio portfolio as well as from of otherthe segments Products / Services related to the current operation) for the sole in the market, Gekos to achieve with satisfactionthe with ourcurrent Within the development strategy and the purpose goals of the company we continue the final customers. ofKosovo retail purchasers it operates in rhythm of beingnumber the leader in the Market, Gekos primarily aims to increase Recent developments twoin conformity segments such as Off Trade and On the continuous quality with the needs and the trends in the Kosovo market Taking into consideration the achievements an advanced we had year afterand year incontemporary the field of (the increase orTrade expansion with of the similar system of online orders NAV VISION where at any moment the management has real

distribution, in April 2016, Gekos shpk signed an exclusive agreement with the well-known brand BUDWEISER BUDVAR from the Czech Republic, by doing so, within a short period of time, it managed to be present in more than 60% of the market where it currently is present in all the top spots identified by our company and by the competition also.

Promotions The continuous growth and the presence of brands is impacted by the engagement of the Gekos Marketing Sector in realizing the marketing strategy which is determined between Diageo and Gekos in the segments that are focal points of the company.

In the Marketing department we have 10 part-time employees who are well prepared in implementation of marketing strategies which are determined in various stages.

Brand Values Taking into consideration that the Kosovo market needs high quality products and the lack of local products, our company has been focused in global brands which meet the demand and needs in our country, therefore the novelties that during all the time where of a high rank (Ciroc premium Vodka, Smirnoff Ice Double Black, Bulleit Bourbon Whiskey etc..) which proves that the aspiration of the company have been rising from year to year, and through our tireless work both in promotion a n d presentation of products we represent, we managed to reach our targets.

THINGS YOU DIDN’T KNOW ABOUT GEKOS •

Gekos the beginning of its work started with only 5 employees and today under the umbrella of itself counts over 100 employees by not counting the cooperative units from outside the company ...

37

Market

Market

A registered and copyrighted product of Union Company, Ducato di Mantova is not the only A registered and bycopyrighted product product owned this company.

As one of of Union Ducato di Mantova is not theCompany, most reliable products in the Kosovo the only product owned Ducato by thisDi company.

Market of its category, Mantova has actually themost greatest market share. Starting As one of the reliable products in the from the filling and packaging of the rice to Kosovo Market of its category, Ducato Di the different weights, Ducato di Mantova lately Mantova has actually the greatest market has invested in the line of filling and packaging share. of Pastas such as: Spaghetti, Macaroni and Starting from the filling and packaging of other high quality pastas. Its presence on the rice to the trade, different weights, Ducato di the modern traditional trade, HoReCa Mantova lately has invested in the line of (Hotels, Restaurants, Bars) makes Ducato fillingDi and packaging Pastas such the as: Mantova the best of product regarding quality-price relation.

Spaghetti, Macaroni and other high quality

represented in the most leaflets and activities implemented by the largest chain stores in Kosovo.

increase its market presence and build strong relationships with its customers and thus to increase its consumers trust.

History

Bow tie shaped: The bow tie shaped Farfale pasta is a pasta that is among the first decorative pastas made. Its traditional name means Butterflies, based on its look.

pastas.

Achievements Its presence on the modern trade, traditional trade, HoReCa (Hotels, Restaurants, Bars) As of today, Ducato di Mantova is the most makes Ducato Di Mantova the best product valuable know-how brand in Kosovo market regarding quality-price so far. the It has managed torelation. implement many

Introduced in year 2000, Ducato di Mantova has successfully increased its presence in the market year by year until now, becoming a love mark of the rice and pasta categories. As it was well planned, its developing strategy is specific and well defined, so outcome of 90% of the results was expected. One after another, today there are more than 20 products in the market, and the future is bright, Ducato di Mantova will continue introducing products that will become market leaders in their category.

Achievements has been represented in the most leaflets and

Products / Services

valuable know-how brand in Kosovo market History so far.

It has managed to implement many trading, marketing and sales activities and Introduced in year 2000, Ducato di Mantova has been has successfully increased its presence in the

With more than 20 products, Ducato di Mantova is present in almost every kitchen of the Kosovo families.

Starting from rice to pastas, from farfale to parboiled king rice thai bonnet, Ducato is still investing to maximally

trading, marketing and sales activities and

activities implemented by the largest chain in Kosovo.

As ofstores today, Ducato di Mantova is the most

market year by year until now, becoming a love mark of the rice and pasta categories. As it was well planned, its developing strategy is specific and well defined, so outcome of 90% of the results was expected. One after another, today there are more than 20 products in the market, and the future is bright, Ducato di Mantova will continue introducing products that will become market leaders in their category.

Products / Services With more than 20 products, Ducato di Mantova is present in almost every kitchen of the Kosovo families. Starting from rice to pastas, from farfale to parboiled king rice thai bonnet, Ducato is still investing to maximally increase its market presence and build strong relationships with its customers and thus to increase its consumers trust.

Bow tie shaped: The bow tie shaped Farfale pasta is a pasta that is among the first decorative pastas made. Its traditional name means Butterflies, based on its look.

Penne Rigate: The Penne Rigate pasta is made into the shape of straight tubes with

38

ridges, which are cut diagonally at both ends.

Together with the Pennine Rigate they have formed the staple of the italian pasta diet.

Gomiti: The Gomiti pasta has a great looking shape that has been designed for holding lots of sause. It has a geometrical rationale behind it, and the gomiti pasta is composed of a short tube with a 90° curve and ridges along its length. This alloes it to perfectly hold large amounts of sauces. Spaghetti: The long, cylindrical, thin pasta made of semolina durum wheat is a perfected tradition of the Italian Cuisine. Its name means little strings, due to its appearance. Vermicelli Fine: The Vermicelli fine pasta is a similar to the Spaghetti in appearance, although it is thicker, and it has a pronounced wormlike

Penne Rigate: The Penne Rigate pasta is made into the shape of straight tubes with ridges, which are cut diagonally at both ends. Together with the Pennine Rigate they have formed the staple of the italian pasta diet.

Gomiti: The Gomiti pasta has a great looking shape that has been designed for holding lots of sause. It has a geometrical rationale behind it, and the gomiti pasta is composed of a short tube with a 90° curve and ridges along its length. This alloes it to perfectly hold large amounts of sauces.

curvature over the entire string.

Pennine Rigate: The Pennine Rigate pasta is made into the shape of straight tubes with ridges, which are cut diagonally at both ends, just as the Penne Rigate is, but they are smaller in shape. Together with the Penne Rigate they have formed the staple of the italian pasta diet.

Charlston: The Pennine Rigate pasta is made into the shape of straight tubes with ridges.

Together with the Penne Rigate they have formed the staple of the italian pasta diet.

Riso Fino Sant`Andrea: The Sant`Andrea Fino rice has medium size, elongated, white grains. They gave a high starch content and this makes them difficult to overcook and allows them to be used for the perfect creamy

DUCATO DI MANTOVA • Ducato Di Mantova has the largest market share of the rice in Kosovo.

• Brand and its products are registered and copyrighted internationally and owned by UNION Company. risotto. After boiling Sant`Andrea has a medium consistency.

King Rice Thai Bonnet: The King Rice Thai Bonnet comes from the green rice paddies in the Orient. It is a delicate rice that can become a fine side dish for any meal, it is prized for its usability by those that practice their skills in the preparation of exotic dishes, while also remaining suitable for traditional recipes.

Originario: The Originario rice has small, round and very white grains. When it is cooked it absorbs a large amount of water which allows it to become slightly sticky. This rice is ideal for soups, souffles, rice puddings and desserts.

Parboiled King Rice Thai Bonnet: The Parboiled Thai Bonnet King Rice comes from the green rice paddies in the orient. It is a delicate rice that can become a fine side dish for any meal. It is prized for its usability by those that practice their skills in the preparation of exotic dishes.

Recent Developments Ducato di Mantova is continuously working on improving its image rapidly, increasing it

to the highest level by investing on various marketing activities, investing on different sales and marketing campaigns. On its first Pasta campaign, Ducato di Mantova has used some of the most loved faces at that time by implementing a TV Ad that was considered a great success on the terns of PR and Image campaign.

Promotions Ducato is continuously increasing its marketing and sales activities through investing in trade activities, marketing activities and more. Its latest activities on product promotions through implementing quiz games on Facebook and different

communication channels.

La pasta Ducato di Mantova One of the most attractive video ad of its category, a combination between Italian language and Albanian accent, played by Vedat Bajrami and Yllka Gashi who are actually some of the most attractive actors in Kosovo. TV Ad played by Linda, one of the most famous kitchen chefs.

Her presence on this ad has helped Ducato di Mantova to increase PR and build relationship with the desired target group.

Brand Values This is the brand that pulls along its track any other brand company will launch, and that’s why it was worth investing in it.

39

Market With the long experience, history, and Market tradition that were carved throughout the decades it is not hard for Emona to With the long experience, history, and penetrate in Kosovan market. It’s duty of tradition that were the company’s agentscarved and EX throughout Van sellers, the decades it is not hard for Emona to beside the chain of super/hyper markets, penetrate in Kosovan market.

It’s duty of also to visit and supply articles that the the company’s agents and EX Van sellers, company distributes in every small shop beside the chain of super/hyper markets,is all around Kosovo.

The overall market also to visit and supply articles thatagent the divided in the regions and every sales company distributes in every small shop has its own region. According to the needs alland around Kosovo. The overall is requirements, sales agentsmarket generate divided in the regions and every sales agent orders and get the goods to the clients has its own region. the needsis within a few hours.According Efficiency to in “Emona” and requirements, saleslevel. agents generate in the highest possible orders and get the goods to the clients within a few hours. Efficiency in “Emona” is Achievements in the highest possible level.

At the beginning, Emona had only six employees while now the company has Achievements around 350 employees of various profiles All of had them only perform Atand thequalifications. beginning, Emona six their dutieswhile with dedication hard work. employees now the and company has around 1000 employees of various profiles The company owns main warehouse and qualifications.

All ofthe them perform their with a space of 4,000m² and beside the distribution it parallely develops and invests in traditional and modern retail chain business. The market as a whole is

30

40

SUPERBRANDS

covered via the sales agents and EX Van sellers.

Based on the business plan, the company duties with dedication and hard work. creates new selling units, respectively The company owns the main warehouse retail chain branded “Emona City”. with a space of 4,000m2 and beside the distribution parallely and invests For only twoit and a halfdevelops years, the company in traditional and modern retail has inaugurated eight selling points, chain each business.

Theanmarket as a600m² wholetois3500m². covered of them with area from via thethe sales agentshas and Van sellers.

Also, company itsEX own car fleet with Based on the business plan, the company modern vehicles for the transportation and creates new selling units, respectively retail distribution of goods. chain branded “Emona City”.

For onlythe three years, company has Lately, Emona has the managed to add inaugurated nineteen sellingfrom points, each of more international partners all around them with an fromto600m2 to 10000m2. the region andarea Europe represent them in Also, theNew company has come its own carcountries fleet with Kosovo. partners from modern vehiclesCzech for theRepublic, transportation and like Belgium, Germany, distribution of goods.

Hungary, Italy, Poland, Bulgaria, Slovenia, Croatia,the Bosnia and has Herzegovina, Lately, Emona managed Turkey, to add Macedonia, Albania, Sri Lanka, Morocco, more international partners from all China, the etc.region, The business around Europe andpartnership the world with Sri Lanka is one of the New mostpartners perfect to represent them in Kosovo. relationships with more 30 years of come from countries likethan Belgium, Czech loyal, sincere, and correct relationship.

Republic, Germany, Hungary, Italy, Poland, Bulgaria, Slovenia, Croatia, Bosnia and History Herzegovina, Turkey, Macedonia, Albania, EMONA is a limited liability company that deals with wholesale and retail trade. The company origin dates from

1976. This makes Emona one of the first private enterprises established in Kosovo.

The company is founded by Mr. Myrtez Sri Lanka, Morocco, China, Argentina etc.

Mikullovci who paved the way for the future The business partnership with Sri Lanka is company development. Since 1989 the one of the most perfect company operates with therelationships brand Emona.with more than 30 years of loyal, sincere, and correctkeeping, relationship.

Always developing, and cultivating

the tea drinking tradition in the Kosovan History Emona imported the considerable territory, amount of tea from Sri Lanka with the EMONAofisfulfilling a limited company that purpose theliability taste and the needs deals with wholesale and retail trade.

The of the highly respected customers of the company origin dates from 1976.

This makes company.

Emona one of the first private enterprises established in Kosovo.

Theteacompany Beside the classic packed (riinfuz) is founded

by Mr. Myrtezproduct Mikullovci paved that is the leader of who Emona, the way forathe company development. there are lotfuture of types of filter tea well Since 1989 the company operates the known for their quality and flavor.with Both product groups together brought to the brand Emona. company recognition, prizes, and andcultivating medals Always keeping, developing, from various international the tea drinking traditionproduct in the quality Kosovan valuations. territory, Emona imported the considerable amount of tea from Sri Lanka with the Product purpose of fulfilling the taste and the needs of the highly respected customers of the The aim and the mission of managing company. staff of Emona are to fulfill the client’s needs according to the highest European standards. The company continuously tries to direct those needs and requirements

Beside the classic packed tea (riinfuz) that is the leader product of Emona, there are a lot of types of filter tea well known for their quality and flavor. Both product groups together brought to the company recognition, prizes, and medals from various international product quality valuations.

THINGS YOU DIDN’T KNOW ABOUT EMONA BRAND •

•

Products / Services The aim and the mission of managing staff of Emona are to fulfill the client’s needs according to the highest European standards. The company continuously tries to direct those needs and requirements toward improvement of the product quality and not necessarily to make a pressure also on price increase.

The main group of products that “Emona” operates is the food products. Beside this group of products there are hygienic, cosmetic products and clothes as well.

From the food products it’s worth mentioning: packaged and filter tea Emona Brand, Reggia, Bravo cooking crèmes, Scarlino, Karmela, Nuts, Waltz, Kondisa, Milkos, Medo Flor, Perla di Montara –rice, etc. While from the group of hygienic products there are: Moltex, Gong, Biljana, Else, Ohis, Duel from Beohemija, Mare biscuits from Albania, Bonart candies from Turkey, etc.

Beside distribution of a huge number of internationally recognized brands in its selling points all around Kosovo, Emona also owns its retail chain where is selling the products that “Emona” is distributing but also products of other distributers.

Emona has expanded its markets network mainly in the north and central part of Kosovo. “Emona City” markets are located in Mitrovica, Vushtrria, Skënderaj, Gjakova, Prizren and Prishtina. Currently, there are fourteen markets as a part of network that offers the best products to the customers, whereas this number is expected to increase in the following years.

Recent Developments Emona continuously intends to expand its business and among the latest development can be mentioned the new contracts for the representation of international companies in the Kosovan market.

Preparations for opening of new retail selling points within brand name “Emona City” unit are also

•

Established in 1976, Emona is one of the first private enterprises in Kosovo’s history.

Classic tea imported from Sri Lanka is the first business operated by Emona.

Beside tea distribution and other food, hygienic, and cosmetic products, Emona owns its retail chain branded “Emona City” that are located in the central and north part of Kosovo.

Promotions

part of the company plans. There is in place a concrete project for the new distribution and logistics center building. The plans and goals of the company are to open similar markets and retail stores also in other towns of Kosovo, like in: Ferizaj, Gjilan, Lipjan, Podujevë, Pejë etc.

The company continuously has contributed in staff training among all the levels of the management with the intentions of offering the highest level of customer services throughout all branches.

The easiest and the fastest way of expanding and selling different products, especially new products, is the promotion.

Emona for its consumers very often organizes promotions.

These promotions are organized in Emona markets and other partners’ markets with the main goal of completing and enriching the offer to customers.

For the new articles the company usually organizes sampling occasions where are invited the partners, respectively the potential buyers and evaluate the products. If a product gets a positive remark from the most, then the distribution and expanding on the other retail chains of market begins. Emona for different kinds of holidays organizes various campaigns for its clients. Various offers are made to fulfill consumers’ sampling during special occasions throughout the year. Emona also continuously contributes to community with various humanitarian help and support.

Brand Values The long experience in the Kosovan market and the good will that has been embedded during over forty years operating in the market, makes Emona one of the most trusted names in the distribution not of only tea products, but also of food, cosmetic, hygienic, and other products.

Special value of Emona brand contains the tea packaged with the picture of the nightingale bird, a brand that is trademarked by Emona in the Republic of Kosovo since March 2014.

Emona also continues to be one of leading companies when it comes to tea import, owning a considerable amount of the market share.

41

Market

Achievements

a member with selling authority for �� regular air travel companies.

FIB�LA is licensed by the MTI from ����.

FIB�LA is one of the best known names FIB�LA Travel Agency in Pristina is the in the industry of tourism in Kosovo. The first company that has operated charter company amidst many miscellaneous flights in the country since ����. The first History services organizes travel packages to charter flight was offered once a week to the Turkish Riviera, Albania, Montenegro, Antalya and three times a week to Istanbul, FIB�LA Travel Agency started operating in Croatia, Macedonia, Greece, Egypt, Tunisia, in collaboration with Atlas �et, later to Kosovo market in ����.

Market Bulgaria, Bosnia and Herzegovina, to the become a regular destination and rival to During thesein fourteen 6,000 tourists on companies yearly basis in toTurkish Market It�s established in Antalya ����, while years of services famous countries in Europe, Central and Turkish national for years began touristic services in BalkansFIBULA from East Thailand etc.Rivieracome.

Fibula Travel Agency isFar one ofAsia, the Maldives, best known in Istanbul, Antalya, Bodrum, toward clients, has raised and ����, gradually expanding its branches in names tourismAgency industry in Kosova and the expanded its services also in ticketing Kusadasi, and Marmaris.

Also there were Fibulain Travel is one of the best Travel Agency FIB�LA together with around Throughout all these years, Travel Agency the neighboring countries where Sarajevo centre in in Balkans, with Skopje ��� loyal agents with collaborates Pristina inhas added destinations charter was the first region, a tradition of offering high-quality where 2010 was registered as IATA-BSP, aroundFIB�LA 10,000intourist various knownwith names in tourism industry in whom Kosova manages to accommodate flights to Antalya, eventually reaching up to and Bucharest being the offices following travel Aregularly, wide array of services, around the world during the whole year. a member with selling authority for 30 and arrangements. the region, with a tradition of offering around �,��� tourists yearly in Turkish five times per week during every summer one year later, in ����. After that the programs and products can satisfy all Also there in regular expanding hit �agrebair and travel Belgradecompanies. in high-quality travel Riviera arrangements. wide Bodrum, in Istanbul, AAntalya, season. were around 10,000 tourist ����. In years of experience FIB�LA Travel Kusadasi, Marmaris.

FIB�LA organized charter flights demands individual,programs groupsand and corporate FIBULA is licensed by the MTI from 2006. destinations around the world array ofofservices, and products variousIn ���� Agency became one of the biggest agencies once a week to Tunisia. clients from Kosova and thearound world. duringDuring the whole year. years of services in the region. can satisfy all demands individual, groupsin various Also of ��,��� tourists these fourteen From very beginnings, FibulaKosova has been the destinations around the world History and its corporate clients from and theduring the toward clients, FIB�LA has raised and the company operates whole year. expanded its services also in ticketing Currently driving force of development and the creator Achievements world. where in ���� was registered at IATA-BSP, successfully with its FIB�LA offices ofFrom a variety of travel arrangements in line with in Antalya, Sarajevo, Pristina, Skopje,started operating in FIBULA Travel Agency its very beginnings, Fibula has been global trends.

Bucharest, Cluj, Iasi and Belgrade.

the driving force of development and the FIBULA travel agency in Prishtina is the first Kosovo market in 2001.

Ascreator the leading agency,ofFibula has a clear company that has operated with charter of a variety travel arrangements Products It’s established in Antalya in 1995, while strategic goal – to position Kosova and the flights in the country since 2001. The first began touristic operations in Balkans from in line with global trends.

FIB�LA offers a wide range of arrangements region as a popular destination and to uncover 1999.

Gradually expanding its branches in As the leading agency, Fibula has a clear charter flight was offered once a week for to individual or group trips, depending on all its charm both to domestic and foreign the season and the tourist destinations the neighboring countries where Sarajevo Antalya and three times a week to Istanbul, strategic goal – to position Kosova and guests on a global scale, and organizing travel required. the region as a popular destination and in collaboration with Atlas Jet, later to was the first centre in Balkans, with Skopje packages, tours, business trips, groups, and Bucharest the offices following to uncover all its charm both to domestic become a regular destination and rival to main destination for summerbeing vacations and a wide range of services to all the world week to Antalya and three times a week toThe History remains Turkish Riviera.inEvery onetheyear later, 2000. After that the and foreign guests on a global scale, and Turkish national companies for yearsstillto destinations. organizes Istanbul, in collaboration with Atlas Jet, latersummer season FIB�LA Zagreb and Belgrade in 2001. organizing travel packages, tours, business come. Throughout all these years, travel expanding for most of thehit resorts in cities Travel agency FIBULA together with around to become a regular destination and rival topackages FIBULABelek, Travel Agency started operating in like Antalya, Kemer, Alanya, Lara, In years of experience FIBULA travel agency agency FIBULA in Prishtina has added trips, groups, and a wide range of services 200 loyal agents with whom co-operates Turkish national companies for years toSide,Kosovo market 2001. include Finike, Bodrum.

Thein packages became one of the biggest agencies in the flight to Antalya, reaching up to five times to all the world destinations. arrangements, regularly manages to accommodate around come. Throughout all these years, travelvarious It’s alternatives establishedin in Antalya in 1995, while region. per week during summer.

Travel agency FIBULA together with around charter flights, the best all-inclusive and 10,000 tourists on yearly basis in Turkish agency FIBULA in Prishtina has added flight began touristic operations in Balkans from most luxurious hotels in these cities. company In 2004 FIBULA organized charter flights Currently the operates 200 loyal withAntalya, whom co-operates Riviera in agents Istanbul, Bodrum, to Antalya, reaching up to ten times per weekBeside Turkey, and other nearby countriesits branches in 1999.

Gradually expanding once a week to Tunisia. successfully with its FIBULA offices in regularly, manages to accommodate around suchthe as Greece, Italy, Bulgaria, Egypt andwhere Sarajevo Kusadasi, and Marmaris. Also there were during summer. neighboring countries Tunis, as new destinations in the selling around 11,000 tourists in various destinations In 2004 FIBULA organized charter flights onceprogram washave the been firstincluded centrecountries in Balkans, with Skopje of around the world during the whole year.

South LatinBucharest America. �acation are following one a week to Tunisia. and beingpackages the offices Argentinean beaches, Brazil, During these fourteen years of services towardarranged yearfor later, in 2000. After that the expanding and �ruguay. Also the exotic Thailand, Achievements clients, FIBULA has raised and expandedMaldives hit Zagreb and Belgrade and Dominican Republic. in 2001. In years of its services also in ticketing where in 2010 experience FIBULA travel agency became one its programs, FIB�LA offers FIBULA Travel Agency in Prishtina is the was registered as IATA-BSP, a member withPart ofofthe biggest in the region. also different winter agencies packages including first company that has operated with selling authority for 35 regular air travelthe Currently the company operates successfully main centers in the Balkans such as Bansko, Pamporovo in Bulgaria charter flights in the country since 2001. companies. withBorovetc, its FIBULA offices in Antalya, Sarajevo, and Popova Sapka, Mavrovo in Macedonia.

The first charter flight was offered once a FIBULA is licensed by the MTI from 2006.

Prishtina, Skopje, Bucharest, Cluj, Iasi, There are also special offers for holidays Belgrade and new office in Prague. where every end of the year, FIB�LA offers packages for Christmas and

Products/Services

��

42

SUPERBRANDS

FIBULA offers a wide range of services for individual or groups, tours, a variety of excursions, business trips, meetings, incentives, convections, events etc, depending on the season and the tourist destinations required.

The main destination for summer vacations still remains the Turkish Riviera.

The packages include various alternatives in arrangements, charter flights, and the best all-inclusive and most luxurious hotels in the region.

Beside summer offers to Turkey and other nearby countries such as Greece, Italy, Bulgaria, Egypt and Tunis, as new destinations in the selling program have been included countries of South Latin America. Vacation packages are arranged for Argentinean beaches, Brazil, and Uruguay. Also the exotic

FIBULA • FIBULA is the first agency operating a charter flight to Turkey.

• FIBULA has got 4 IATA certified and 6 Amadeus training certified employees.

• FIBULA is the first Traveling Agency in Kosovo that was awarded Superbrand of Kosovo by customer’s choice for: 2014/2015, 2016 and 2017.

Thailand, Maldives, Zanzibar and Dominican Republic.

Beside summer vacations, FIBULA offers also different winter packages including the key centers in the Balkans such as Bansko in Bulgaria and Popova Shapka in Macedonia.

There are also special offers for New Year holidays where every end of the year, FIBULA offers packages for holidays in the most romantic cities in Europe like Paris, Prague, Rome, Venice, Amsterdam etc. Such group packages are also arranged for the luxurious cities of East as Istanbul and Dubai.

In the end of 2016/2017 our Dubai packages have been one of the bestseller programs offering a very high quality services with the very competitive price.

Travel agency FIBULA organizes also incoming tours around Kosovo. These tours are arranged by the requirements offering the most interesting and important places in Kosovo.

Recent Developments With the mission to get even more sophisticated and transparent toward their

clients, in 2009 FIBULA made available online system of reservations, a system mainly serving for all promotions and programs and also the summer packages to Turkey.

Our people make the difference Fibula skilled and expert staff brings together experience and modern technologies, driven by a constant aspiration towards different and better business operation. Our satisfied clients are the best acknowledgement of their work, and caring for the clients is more than just a job.

Fibula Travel is the leading regional company specialized in developing, organizing and selling travel services based on its own international sales network and the network of partners.

Promotion Every year FIBULA Travel Agency organizes various events and dinners for seasonal openings, for friends and collaborators.

Among many promotions on local televisions and newspapers, daily and weekly, the company takes part in different competing and entertainment TV shows. The company

also sponsors many activities such as Spring Ball in RTV21, Final Four Basketball, Fam Trip with collaborators, etc. Promotion of services are also available via marketing campaigns in national broadcast televisions such as RTK, TV21, KTV, and Klan Kosova. The company is regular also in social networks and with its professional team manages company’s website that is one of the most visited in the region. In their webpage there are published continuously promotional programs, student trips, shopping tours, ceremonies, etc.

FIBULA also donates and attend in many humanitarian events. Every year Travel Agency FIBULA attends in promoting touristic products at the best known fairs like: WTM in London, ITB Berlin, EMITT in Istanbul, Tourism Fair in Tirana, etc.

Brand Values Leading with the experience and the tradition, the aim of the company has always been to fulfill the requires of the clients with the services of the highest quality.

This is the reason why FIBULA is number 1 agency in the country, and gaining the trust of the majority of costumers,in 2014/2015,2016 and 2017 the company was decorated as Kosovo’s SUPERBRAND based on the customers’ choice.

43

continuously, "London Crown Award", "Best Buy Award etc.

2017 JAR BOTTLE INNOVATION Considering that trends at Gastronomy market for juices in jars had been shifting, Frutti Company decided to re-brand jar bottles with a strong marketing campaign "When art touch the Industry", that suited well the current market trends. This campaign for 7 jar bottles, has been awarded best campaign of the year that most know it such as "Vet is 7-ti".

MARKETMARKET

processing of fruit pulp, resulting in a comprocessing of fruit pulp, resulting in a completely new type of juice with a smoother pletely new type juiceflavor. with a smoother Being one of the first enterprises for natural mouth-feel andof richer Being one of the first enterprises for natural mouth-feel and richer flavor. juice manufacturing in Kosovo, our first Being one of the first enterprises for natural By progressing on this way, Frutti Company juice inKosovo, Kosovo, our first lunch on theinmarket hasour been this way, Frutti juice manufacturing manufacturing firstsurprisingly lunch By progressing has assuredonmany national andCompany internalunch on market the has been surprisingly verymarket wellhas received and customers become on the been surprisingly very has tional assured manyamongst nationalothers and internaawards, include quite attached to the brand Frutti. very received customers become wellwell received and and customers become quite tional “Company of the Year” for 5 years continuawards, amongst others include Inspired from the west working culture, attached to theto brand Frutti.

Inspired from the an ously, “London Crownfor Award”, “Best quite attached the brand Frutti.

“Company of the Year” 5 years continuideal geographical location and with natuwest working culture, an ideal geographical Buy Award etc.

Inspired from the west working culture, an ously, “London Crown Award”, “Best ral source of water fromofSharri Mountains location and with natural source water from ideal geographical location and with natuBuy Award etc. we brought into the market “themarket real Frutti”, Sharri Mountains we brought into the HISTORY ral sourcehence of water from Sharri Mountains becoming a leader ona leader on “the real Frutti”, hence becoming we brought into the market “the real Frutti”, HISTORY Frutti Company has been established on domesticdomestic market. market. hence becoming a leader on March 16th, 2000 by a strong entrepreneur domestic ACHIEVMENT market.

Frutti has been established on onCompany food Industry, Achievements hence creating healthful products for our March 16th, 2000 by a strong entrepreneur Year after year, we do everything we can to ACHIEVMENT country.One of the first Frutti's on food Industry, Year after year,our we techniques do everything can to to refine andwemethods market outside Kosovo has hence creating healthful products for our create the do besteverything juice. refine our techniques and methods create Year after year, we wetocan to been Albania, after to Macedonia, Western weAnd never searching for new taste country.One of the first Frutti's the best And juice. westop never stop searching refine our techniques and methods to Europian countries and reaching to Austrasensations and experiences.

In 2011, for new taste sensations and experiences.

In for market outside hasyou can rely on, lia. Frutti is aKosovo brand that create the best juice. wewe introduced the ultra-fine 2011, forexample, example, introduced the ultra- been Albania, after to Macedonia, Western And never stopofsearching new taste finewe processing fruit pulp,for resulting in a Europian History countries and reaching to Austrasensations and experiences.

In for completely new type of juice with a2011, smoother lia. Frutti is a brand that you can rely on, example, we and introduced the ultra-fine mouth-feel richer flavor.

By progressing Frutti Company has been established on

Market

on this way, Frutti Company has assured many national and international awards, amongst others include “Company of the Year” for 5 years continuously, “London Crown Award”, “Best Buy Award etc.

44

March 16th, 2000 by a strong entrepreneur on food Industry, hence creating healthful products for our country. One of the first Frutti market outside Kosovo has been Albania, after to Macedonia, Western

whenever you see a product with Frut’s whenever you see a product with Frut’s logo, you be can be assured logo,it you can beatassured that has be produced highest standards thatdedication it has produced at highest and by our employees and standards supand dedication our to employees and suppliers around the by world, meet internapliersstandards. around the meet international Youworld, could to think of any Frutti’s juices and the taste has tional standards. You could think of any always such thathas portraited Frutti’sbeen juices andunique the taste Frutti Brand as one of the most favorite always been such unique that portraited brand on the market.

Frutti Brand as one of the most favorite brand on the market.

PRODUCTS

On the market, Frutti Company has a strong PRODUCTS market expansion and participation, including all categories On the market, Frutti Company has a strong ofmarket consumption.

Frutti products can be expansion and participation, found on various forms on the market such including all categories as: carton, jar and of consumption. Frutti products can be plastic. Therefore, creating a full range of found on various forms on the market such products.

as: carton, jar and Europian countries and a reaching to plastic.

Therefore, creating full range of Australia.

Frutti is a brand that you can products. rely on, whenever you see a product with Frut’s logo, you be can be assured that it has produced at highest standards and dedication by our employees and suppliers around the world, to meet international standards. You could think of any Frutti’s

juices and the taste has always been such unique that portraited Frutti Brand as one of the most favorite brand on the market.

Products/Services On the market, Frutti Company has a strong market expansion and participation, including THINGS YOU DIDN’T DIDN’T KNOWABOUT ABOUT KNOW .......................................................... .......................................................... all categories of consumption. Frutti products can be found on various forms on the market FRUTTI such as: carton, jar and plastic. Therefore, creatingare a fullfour rangeprinciples of products.that There are four principles that we we There

apply when itit comes comes to to juice juice producproducapply when Recent Developments tion: tion: Only the best bestthat Selecting fruitGastronomy supply Only the –– Selecting supply Considering trends fruit at is not a simple job, since we apply market for juices in jars had been shifting, is not a simple job, since we apply certain strict rules rules to to choose choosethe the certain strict most suitable fruits. most suitable fruits.

Quality innovation –– ItIt is is more more than than Quality innovation FRUTTI just producing fruit juices, it is about just producing fruit juices, it is about making difference on on juice juice making aa difference • There are four principles that we industry with focus on quality, by by industry with focus on quality, apply when it comes to juice production: pushing up the the trend. trend. pushing up Only the best – Selecting fruit supply is not Great care for for details details ––We WeextensiveextensiveGreat care a simple job, since we apply certain strict ly work on keeping the best fruitqualquallyrules workto onchoose keeping the best fruit the most suitable fruits. ity.

Frutti’s philosophy philosophy of of ity.

Frutti’s Quality innovation – It is more than just production is something that conconproduction is something that producing fruit juices, it is about making sumers feel when when tasting tasting our ourcompacompasumers feel a difference on juice industry with focus ny juices. nyonjuices. quality, by pushing up the trend. Great Social responsibility –– Nature Nature and Social responsibility care for details – We extensively and work people around the world provide us us people around provide on keeping the the bestworld fruit quality.

Frutti’s with the best best ingredients. ingredients. with the

Frutti Company decided to re-brand jar bottles with a strong marketing campaign “Kur arti prek industrinë”, that suited well the current market trends. This campaign for 7 jar bottles, has been awarded best campaign of the year that most know it such as “Vet 7-ti”.

Frutti Company decided to isre-brand jar

Frutti Company decided to re-brand jar bottles withaastrong strongmarketing marketingcampaign campaign bottles with Promotion “Kur arti prek industrinë”, that suited well “Kur arti prek industrinë”, that suited well the current market trends.

This campaign Frutti brand reglects the characteristics of the current market trends. This campaignits clients and are widley accepted in the market for jarbottles, bottles, hasbeen been for 77jar has for a strong and pleasant awarded best best campaign campaigntaste. theyear yearthat that awarded ofofthe Frutti brings high-quality juices for fruit-lovers most know it such as “Vet is 7-ti”. most know it such as “Vet is 7-ti”.

— people who take what they do seriously ,

PROMOTION without taking themselves too seriusly. Frutti PROMOTION

consumers perceive themselves as authentic

Frutti brand reglects thecharacteristics characteristics and true toreglects themselves.

They take prideofof in Frutti brand the knowing who they are and where they come its clients clients and andare arewidley widleyaccepted acceptedininthe the its from.

This perception of identifying through market for a strong and pleasant taste. market for a strong and pleasant taste. the product has made the story of the past 18

years and will be the core value for the years to come.

Brand Values Frutti is a brand that you can rely on, whenever Frutti brings high-quality juices Frutti juices forfor you see abrings producthigh-quality with Frutti’s logo, you be fruit-lovers — people who take what they can be assured that it has produced at highest fruit-lovers — people who take what they dodo seriously,and , dedication byour employees standards seriously and suppliers around the world, meet withouttaking taking themselves tooto seriusly. without themselves too seriusly. international standards.

You could think of any Frutticonsumers consumersperceive perceivethemselves themselves Frutti asas Frutti’s juices and the taste has always been authentic and true to authentic and true to such unique that portraited Frutti in Brand as themselves.

They takepride pride knowing themselves.

They take in knowing one of the most favorite brand on the market. whothey theyare areand andwhere wherethey they comefrom. from. who There are four principles that we come apply when This perception of identifying perception of identifying itThis comes to juice production: through the producthas hasmade madethe thestory story through the product ofof • Only the best theQuality past1818 yearsand andwill willbebethe thecore core value the past years value • innovation for the years to come.

• Great care for details for the years to come.

• Socila responsibility

philosophy of production is something that consumers feel when tasting our company juices. Social responsibility RECENT DEVELOPMENTS DEVELOPMENTS – Nature and people around the world provide us that with the best ingredients.

Considering that trends at Gastronomy Gastronomy Considering trends at

market for juices juices in in jars jars had had been beenshifting, shifting, market for

45

Market GRANDdecor is now recognized as a serious and creative company, not only in event planning and decorating but also in special events in and outside Kosovo. Of course, it has been a long journey for them, with a lot of experience, work and effort, they have became the first option for public and private institutions, and everyone’s favorite in organizing and decorating their events.

Achievements Because they were the first in the market, they have accomplished to make some changes in wedding planning, from the traditional to modern ones in order to make it easier for the family members and also in the planning of corporates events. Because they were certified by the Italian Academy made them more outstanding with their style and services, bringing to you the newest trends.

History They have begun to work since the September 1999. Working for family events proceeding

46

to working for actual clients that led them to creating the company which now is registered as a NTSH (Trading Enterprise) in 2007, in the beginning they had a small shop with minimum staff, now they are considered to be leaders on this field, because they manage to perform their job in the best way possible taking full responsibilities. They are always

there to listen, accomplish and help client’s requests.

Products/Services As an event planner and decorator they have a variety of products and services that are used in different events and occasions, like:

- Wedding organization, - Birthday organization, - Grand openings, - Gala dinners, - Promotional events, - Conferences, - TV events, - Private parties etc Recent Developments Granddecor in 2017 managed to organize a large number of events that were distinguished by the quality and the way of organizing. Now they operate with a show room in city center, we have more than three event managers which can deal at least with three different event during a single day.

Ready made products, gift and fresh flowers are just last added prodcuts in our portfolio.

Promotion Created by the desire and the need to offer what is missing in the market, GRANDdecor, a specialized organization in organizing events that mark important moments in your lives, constantly promotes itself through new services and products.

With an eye that cures the details and longing to bring innovations to personalized decorations, GRANDdecor is the leader in the event organizing sector.

The collaboration with all TV as RTK, KTV, RTV21, Klan Kosova and Dukagjini, GRANDdecor promoted itself and testified that in all occasions they were present in every home of public with its decorations most programs.

There were also events in which it was taken only with the decoration part that also had a distinct advantage:

105th Anniversary of Independence of Albania - Embassy of Albania in Kosovo Masquerade Ball US Embassy Pristina 2017, December AmCham Gala Charity Dinner 2017, December Made in Kosova 2017, December Rotary Club Prishtina, - Rotary Care, December

Brand Values GRANDdecor has the potential and also all needed tools to attain and help in organizing an event in the best way possible, optimizing time, sources, the budget, stress, preparations, making it easier for the clients to enjoy their event. Also when you organize meetings, seminars, public events, having a planner or coordinator is a necessity for it to be a success. You can always address to GRANDdecor for all types of events, and we assure you that we will take care of every thing with professionalism, with regard to the concept of the event, the place where the event will be held, the drinks and food, decorations, entertainment, the proper staff, including the guest’s accommodation.

GRAND DECOR •

GRANDdecor

was

among

the first companies in Kosovo to offer professional event organization; •

GRANDdecor now is among

the biggest companies operating in this segment; •

GRANDdecor

can

handle

events from its preparation stages until the very ending moment – operating as one stop shop.

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Market

History

IPKO serves more than 1 million Kosovars, each month. In mobile segment, IPKO is headed towards 40 percent market share, and has become the market leader in mobile broadband services, namely 3G and 4G technologies, with 65 percent market share. In broadband internet and digital TV segment, IPKO is the dominant player with almost 50% market share.

IPKO became the fastest-growing new entrant in Europe. Established in 1999, IPKO has grown from being the first Kosovo-wide Internet provider to becoming a modern enterprise offering full range of integrated services as well as content, in mobile communications, fixed telephony, digital cable TV and Internet services. Today, IPKO is the first and the most dominant mobile operator which offers fast speed mobile internet – 3G and 4G networks in Kosovo.

IPKO employs more than 600 employees and about 3000 people through direct contractors and distributors. Company’s Chief Executive Officer is Robert Erzin.

Achievements IPKO won BestBuy Award for 2015/2016/2017 in all service and product categories, Superbrands Award 2011/2012, FIDES Award of Philanthropy on a national level (2011 & 2013) and Kosovo Economical Chamber Award (2017) Best Domestic Tax Payer in Kosovo.

A Social Responsible Corporate IPKO is a driver of development in the country.

For a decade, it contributed to sports and culture, education through project “Teachers

choose, IPKO supports”, supported children related causes, and in 2017 started one of the biggest projects in Child Health Care, investing in 10 municipal pediatrics.

Products / Services IPKO mobile telephony IPKO mobile telephony gives personal freedom of communication to every user, by being in continuous contact with one another, anywhere and anytime.

Digital cable TV IPKO digital platform is a combination of the best television channels offered in the kosovar market including all channels of DigitAlb and SuperSport platform, informative channels, movies, news, local and regional channels, and well known international channels. Digital Cable Television offered

by IPKO remains the most attractive offer

Pako PRO Me te tonat!

Fol me 10 Kolegë FALAS

Internet deri në 25Mbps

Televizion Digjital

Merr pakon e biznesit me të gjitha shërbimet në një vend prej 25Eur/muaj duke telefonuar në: 049 700 900.

WWW.IPKO.COM

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Telefon FIKS

in the market, as far as the picture, sound, channels, exclusive content, and quality of signal are concerned, as well as continuous innovations brought for the viewers (dozens of HD channels, VOD, PPV, CatchupTV, TVim and more). Internet IPKO is the first internet provider in Kosovo, and it is known as a leader of informative technology and internet in the country. The company today offers the fastest broadband internet in the market, by giving its consumer quality access and internet speed since 1999, as a result of offering backbone network for the first time in Kosova. The internet service now is offered in all cities and towns of Republic of Kosova, where IPKO Company has built over 350,000 ports, which

enable connection of that many Kosovar families to internet service, fix telephony and digital television. With this wide spreading with all modern telecommunication services, IPKO Company positions the state of Kosova as a modern country, where the high rate of penetration and use of internet remains a strong social indicator.

Recent Developments IPKO is the first in country to introduce to its clients 4G service, becoming the pioneer of this service in Kosovo. IPKO was also the first company in Kosovo to offer VOD “Video On Demand” service. Its clients are able to watch

most recent movies by just pressing a button in remote control.

Promotion IPKO is among few companies in Kosovo that use all variety of promotion channels. They are present in billboards, leaflets, TV spots and direct marketing. Combining unique experience in a dynamic and emerging market with dedication to provide cutting edge technology to Kosovars, IPKO has established firmly itself as a fundamental pillar of the new economy in Kosovo.

Brand Values • Integrity • Creativity • Responsibility • Cooperation • Engagement •Trust • Customer centricity

IPKO • IPKO was the first internet connection (www.cnn.com) from Kosova through Internet Project Kosova.

• IPKO was the first company to enable Kosovars to make online payments.

• IPKO launched mobile telephony with a concert of worldwide known rapper 50 Cent.

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Market For a period of 8 years since the company KAWA Group operates, the target market of the company has changed, depending on the analysis that have been made and the growth of the company.

While it has been in the small private market and institutional capital projects built through public procurement, KAWA Group’s goals have shifted towards the high collective building market, with a single goal: to become a leader in quality.

The market that KAWA Group covers with its constructions is the middle high and high class of high income society. This has determined the prices of housing, as the investment made is maximized with the latest innovations to create the perfect residential environment.

Moreover, KAWA Group is one of the only companies that does a market analysis before the construction of any residential complex.

Achievements KAWA Group, apart from the achievements for changing the construction mentality in Kosovo, not having only quantity, but also quality construction, KAWA Group has had many construction achievements, having the peak so far in 2017.

Since the activity started with the construction of 3500 square meters in 2015, today the difference is fast. Only within 2017, KAWA Group has built about 20,000 square meters,

in a complex called “Hyjnesha” as all and two buildings pat of the “Prishtina’s Key” residential complex.

KAWA Group’s achievement is direct employment by approximately 30 workers, while indirectly contributing to the employment of hundreds of workers.

History “KAWA Group” company has been working for over three decades, starting in 1981 in a village in the municipality of Suhareka, Sallagrazhdë.

Everything started as a continuation of the work of the founder, Milazim Vataj, in Croatia and Switzerland, and since that time “KAWA” had another standard of work.

The company started as a small family business, not being satisfied with what they had, but always searching for more and today is here, as the best construction company for complex housing in Kosovo. Initially, dozens of infrastructure projects were built within the ministries and municipalities of Kosovo, while only in 2015 entered into high construction business.

The company is headed by the owner and executive director, Valon Vataj. He is supported by his brother Ahmet Vataj. Both constitute a business paradox in Kosovo, as their age does not exceed 33. Of course, as stated by Valon Vataj, their biggest facilitator is the father, a synonym of construction, Milazim Vataj.

Products / Services The company in any period was followed by increasing terms, increasing in some reports even more than 100%. This has led to the provision of many services to be more accurate than it is possible.

Apart from the main product KAWA Group offers: high-quality housing, it has expanded into other activities.

KAWA Group’s branch KAWA Construction does the building of complexes, KAWA Home does the maintenance of the buildings caring for its customers, then KAWA GAMP produces PVC plastic doors and windows, “XIMI” makes

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KAWA • The first residential complex built

by KAWA Group, people have entered the apartments after 6 months.

• They take care of the buildings where its customers are, to infinity.

• KAWA Group sells 90% of housing before construction starts.

• In KAWA’s buildings is very easy to meet big families, because after first member of family who bought apartment to KAWA, all family came to be part of buildings where you can live perfectly. authentic production of ventilation bricks from recyclable materials and recently has established media innovation in Kosovo, the first media reporting in the field of construction “Ndërtimi Media”.

Recent developments As a big company, KAWA Group is always in search of new targets to show their wonderful works. Last project started from KAWA Group is “The Crown of Prishtina Key” (“Kurora e Çelësit të Prishtinës”), situated in same street as “Prishtina Key” (“Çelësi i Prishtinës”).

KAWA Group has a strong focus in this residential block. For the first time people will have the chance to live in an apartment where central vacuum cleaner is installed.

This is one of many new values in KAWA’s apartments. There will also be the latest system of acoustic protector.

To meet wishes and requirements of clients, KAWA Group will very soon be able to work in EU Zone.

Promotion One of the reasons for the success and public awareness of the product of the KAWA Group, Valon Vataj says it is promotion and marketing.

Major marketing campaigns and innovative advertising have made the company known for a short time across the country and beyond. What is noticed is that in this company there are also thankful and congratulating advertisements for different holidays, and not always advertise their product. This makes you realize how stable and what market they have.

KAWA Group is a participant in domestic cleaning initiatives, some of which have been initiated and organized by them. Through a cleaning activity in Suhareka, this company managed to bring together all political and non-political actors.

Brand Values What is the easiest to do in order to confirm the brand value of KAWA Group Company, is simply to ask somebody in the streets of Prishtina what they think about the

word “KAWA”. The answer is: “The best construction company in the country that builds the most qualitative housing”. This is

the value of the brand, for which it has been worked and continues to work every day within the company by professional teams.

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Market MDP is a leading company for production of the tissue paper products and flexible packaging. Since the establishment its goal was to produce premium and value for money products. MDP with its large variety of products is present on home and “away-from-home” markets. The returning customers are a barometer of its success. MDP is present in the Kosovo and regional market. Continuously it has undergone modernization and standard process in order to comply with European Union market export criteria. The company has since set up an excellent distribution network making MDP’s products easily available across the country and the region Sustainability is a core value at MDP, making better choices for the environment and society can many times mean making better choices for their business Achievements Widely recognized as Kosovo’s leading tissue paper producer, MDP has a dominant market share in tissue sales in the country.

MDP’s current position in the market shows that behind all the success has been a lot of hard work to achieve costumer’s satisfaction and brand awareness A milestone in MDP’s development was the certification of the company with ISO 9001:2008 standards certificate, which demonstrates MDP’s devotion to achieve a well-structured and organized working environment. All this has been translated into an increase of the value of the company

52 48

and made possible partnership with best known companies in the region.

During the years, MDP is dedicated in supporting a lot of social and sporting activities with local character, since 2012 MDP is sponsor of Skivjan football club History MDP known as MEDRUPLAST has been established on the early 90s as a small family business. Its name derives from the base materials

used to produce its products: metal, wood and plastic. It all started as business idea from Mr. Ismail Jakupaj, who has a background on the technology and materials.

Using his professional background and combining it with entrepreneurship capabilities he established MDP. It all

initially started in an old garage, producing napkins and toothpicks, employing only the close family members. Since its establishment MDP has faced many challenges and even started from scratch two times during its history.

Today MDP operates with strong capabilities in development, production, and sales. Enjoying high credit in production scale, product quality, market share, and economic returns, it is the enterprise in the trade that carries the greatest product varieties and boasts the biggest production volume in Kosova.

It focuses on adding value to the brand name through development on production process and product quality. By doing so MDP is able to thrive in the marketplace and keep its competitive edge growing.

Products / Services MDP’s divers array of products include Napkins on various sizes, folding and on multiple ply’s, Toilet paper, embossed patterns and decorative printed, Kitchen towel, Paper Handkerchiefs, embossed patterns and scented (mint, strawberry, lilac etc). The company also offers wide range of “away-from-home” products for industrial and commerce use, as jumbo roll tissue, Multi-fold hand towel, Interfold hand towel, Printed Serviettes, LogoPrinted Napkin Over the years, MDP’s designs have evolved to using bolder graphics and colours. Its vibrant and bold signature motif symbolises pleasantness, beauty, softness.

Recent developments MDP Constantly makes investments that allow necessary modernization of the production line, improvement of the quality and quantity of its end products, Increase the opportunities for new jobs, Offer cheaper and more practical distribution and solutions, Offer more competitive prices and greater variety of products, Increase export possibilities, In the 2014 MDP has broadened its production capabilities by investing in state of the art technology for production

of flexible packaging materials. Until now many producers in Kosovo, in order to finalize their end products, they heavily relied on importing the required supplementary packaging products needed for packing of their own product.

Almost every second product made in Kosovo has a supplementary packaging.

No doubt, by importing supplementary packing products, producers are forced to pay additional cost for their final end products. Therefore the relevance of our business activity is the elimination of these additional costs.

THINGS YOU DIDN’T KNOW ABOUT

Numerous promotion strategies are used

by MDP to promote products. Use point of sale promotion, social media, branded promotional gifts, product giveaway for home users. For industrial/wholesale users we use direct point to point sales and incentive programs to attract and retain customers.

MDP •

•

•

•

MDP is the oldest registered company for the production of hygiene paper based products in Kosovo Medruplast name derives from the base material used to produce its products metal wood palstic (Metal Dru Plastikë) MDP’s some of the production is still done in Skivjan, where it all started MDP is a proud sponsor of Skivjan Football team

Promotions

Brand Values The brand value relies in long term family tradition, professional experience, product value, long term customer relationship, continues investment in technology, training and competency of our staff.

MDP has always developed high quality products that aim to provide the best value for families due to its key attributes: softness, strength and length 53 49

Market

Achievements

In the market of the Republic of Kosovo, Missini pastry has its main seat in Mitrovica and performs its business activity in the Production Factory. In the factory is located the administration, but also from there the entire business activity is managed, such as production, distribution, sales, plans for the future, etc.

In the country Missini is considered as the most attractive innovation in the field of sweet food production since until now this industry was identified as secondary field and very traditional one.

To change the mentality is a very long process, with a minimum period of 5 years. Even though it has existed since 2006, Missini has succeeded in doing this within two years from 2014 until 2016. This success is because of the innovations that it brought in our market during this period of time were successful and necessary, such as Italian, Austrian, Greek and Turkish sweets, Turkish baklava, etc.

Turkish baklava used to be consumed only during festivities, but for the last two years it is being consumed by our citizens every day, and Prizren bears testimony to this fact because this since has been identified for a long time as the city for the production of pastries. Sales in our shops prove such a thing.

In Kosovo Missini employs 95 regular employees, but the number of part-time employees during the period March-October is up to 140.

made the expansion and the rise in capacity inevitable. Hence, one year later the shop was expanded to 435 square meters with 284 tables and 336 chairs, in the same property of Misini family.

Until 2013 this was the only pastry of Misini but on 20.10.2013 the second pastry was opened in Emona City in Mitrovica.

On 10.04.2014 was opened the take away shop which is annexed to the main pastry in Mitrovica. On 02.06.2014 was opened the shop at Qafa, on UÇK Street in Prishtina, and then on 01.12.2014 was opened the pastry in Emona City in Mitrovica - FusheIber. On 04.05.2015 was opened the shop near Sante at Bill Clinton Boulevard in Prishtina and then on 18.04.2016 was opened the shop in the central square of Skenderaj in the facilities of Emona City, on 06.05.2016 was opened the pastry in city of Prizren and finally on 01.07.2017 the pastry in the city of Gjilan was opened.

It should be mentioned that Misini started with weak means of production and at the beginning it was very difficult and has faced many challenges. But, but today we have the most sophisticated production machinery and apparatus with the globally renowned brands.

History

Products/Services

On 26.04.2006, in the property of current owner Fatmir Misini was opened the main pastry of Missini in Mitrovica. It initially started as a small family business with 76 square meters and as a small pastry shop with 7 tables, 28 chairs and 9 employees. From 9 employees, 7 have worked in the pastry shop and 2 in the production sector in the kitchen.

The fact that the business was running well

The main goal of the Missini Sweets Factory is in the near future to complete the wide range of sweet products, pastries, all these broken down in various categories.

Currently the Factory has completed and offers the following categories of products:

In total, Missini has opened 10 pastries in the country and it operates in three forms 1. Small “Take Away” shops with around 50 square meters and it operates as shop market where the products are taken away, but also where the clients can place their orders on the occasion of their celebrations.

In this form we are located at three places, one at Adem Jashari square in Mitrovica; and two in Prishtina, namely at Qafa, UÇK street, and near Sante at Bill Clinton Boulevard also in Prizren near Tabakhane 2. Family pastry with an average of 400 square meters In this form of pastry we operate in 6 locations – three in Mitrovica, namely: location 1 at Adem Jashari square in the center; location 2 in Emona City Center; location 3 in Emona City FusheIber. In Prizren we are located in Bazhdarhane neighbourhood on Adem Jashari Street. In Skenderaj we are located in the main square of the city in Emona City. Also in Gjilan in center of the city.

3. The third form is the supply with products at some locations that the management has identified as serious and where it is in the interest of Missini to have its products.

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Family cake Festive cake – Wedding cake

MISSINI • Missini Sweets in the years 20152016 has fulfilled all the criteria laid down and is also equipped with certificates that are internationally recognized for superiority and professional preparation as: H.A.C.C.P., ISO 22000 – 2005, ISO 9001-2008.

• For 10 Years, at Missini Sweets each stage of production processes are controlled by its owners, and we consider that one of the elements of our success is this feature, because controlling the products by its owners provides greater assurance to our loyal clientele. • Each product is produced with a special care, and are finalized in a process controlled very well by the responsible supervisor of manufacturing sector, where all products are halal.

Turkish baklava – 20 types Mono-portion cake – 60 types Sweet biscuits – 15 types Salty biscuits – 10 types Macaroons Handicraft Chocolate – 20 types Croissants – 3 types

pastry, fast food, and meets other demands of the clients depending on the assortment of our products.

The citizens of some cities of the neighbouring country of Montenegro, such as Beran and Novi Pazar, are also clients of the Missini Sweets.

In 2017 with experts from Belgium and Turkey we launched in Kosovo market 10 new Monoportion cakes.

The above mentioned products are distributed from the factory to our locations and to the contracting buyers with a pretty complete system of distribution. Some of the products are not part of the pastry or part of the shop, for example chocolate, cakes by orders and baklava sold in bulk, are not offered in the pastry.

Missini Sweets offers products as part of the

Recent Developments Special focus of Missini is the preparation and planning for the upcoming year 2019.

In 2018 it plans to open pastry in the city of Ferizaj in Kosovo, in Skopje (Macedonia), also in Novi Pazar (Serbia). Until 2020 the Missini shop plans to expand throughout the territory of Kosovo by opening pastries in other urban centers.

In 2017 Missini has branded 3 new products such as Missini Caffe, Missini Water and

Missini Bio-Tea, the products have been welcomed by customers. Missini is working through 2018 to make the newest brand of Missini Nature - brand of fruit juices with different flavors.

Promotion The marketing department of Missini Sweets is quite developed. The launching of information and product innovations of Missini Company is mainly done through social networks, television advertisements, and tasting of the products in its locations.

Brand Value In Kosovo market Missini Sweets has brought products that have never been introduced before in our country. The undisputed value that we consider is the provision of sweet products, which in the past were made by so much passion in the homes of Kosovars, and now these sweet homemade products are brought to every city. Missini Brand has carefully been committed to creating its identity, starting from the designing of unique logo, font of letters, accompanying advertising material, all the way to the smallest details of outward appearance.

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Market Pi Communications is a agency whose staff is well experienced in devising different Marketing Strategies for International and Local Clients. Our staff helps companies to refine and communicate their message, better reaching the target market for their products and services Pi Communications is a forward thinking/ fully integrated agency that builds strong relationship between our clients and the customer. We pay attention, feel, examine, advise and implement like no one else.

Our method ensures that we deliver your innovative work precisely, professionally, and with the highest degree of client service.

The company operates in Kosovo market whereas we have offered our services to some of our clients in the Balkans, Europe, Asia and North America.

Achievements Pi Communications has accomplished successful relationship, with reputable clients operating in different fields such as commercial clients, public institutions, NGO’s.

For some of our clients we have devised strategies and implemented projects which dealt with PR, event organizing, brand and

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corporate identity, integrated marketing campaigns, promotion and media buying, planning and analysis covering all aspects of our client’s marketing needs.

History Although Pi Communications has been established in 2010 the agency’s staff is well experienced in the field of Marketing, they have been working for over a decade for some of the most reputable agencies in Kosovo and worldwide.

Products / Services Pi Communications is a full service agency.

We specialize in PR, brand and corporate identity, integrated marketing campaigns, event management, promotion and media buying, planning and analysis. We offer full-service pragmatic capabilities from developing strategic plans, idea development, to execution. Our know-how allows ideas and brand messages to exist in the real world with the same excitement and openness as you see in your mind’s eye.

Pi Communications has brought together the strategic, creative and technological expertise to achieve the communication excellence on a national scale. By offering strength and depth in disciplines such as

communication strategy, brand building, systems integration, advertising, media and direct marketing, Pi Communications provides the combined services to ensure client’s communications are effective in all media and across all markets. Essential to this goal is the Pi Communications multi – disciplined team that is oriented towards the client.

Recent Developments Nowadays relations require a more thoughtful approach to marketing. Openminded brands create relations with the diverse lifestyle and beliefs, values of people.

It’s about identifying the true essence of a company, bring it to light via marketing tools and convey powerful massages that speak to the value of its products and services. We feel it’s all about being related.

Our agency covers the full range of advertising and marketing with an emphasis on creating enduring brands that exist and bloom - everlasting.

We offer full-service pragmatic capabilities from developing strategic plans to idea development and execution.

Our know-how allows ideas and brand messages to exist in the real world with the same excitement and openness as you see in your mind’s eye.

Promotions Pi Communications is governed by a structure operating at the three levels: advisory, strategic and day-today management, and project-level implementation. The highest governing structure is the Advisory Board, which is in charge of developing the strategic, long-term direction of company business portfolio and development. The second level is that of top management, in charge of leading management of all the components in the functioning of the company, jointly with heads of departments. Lastly, the project-level implementation is conducted on daily basis at the level of departments.

EVENT ORGANIZING

DIGITAL

CREATIVE

& PROMOTIONS

MARKETING

SOLUTION

PUBLIC

RESEARCH

MEDIA BUYING

INTEGRATED MARKETING

RELATIONS

& DEVELOPMENT

& PLANNING

CAMPAIGNS

IDENTITY

Brand Values It is our theory that the most important advantage that a company has is the relation with a brand.

Pi Communications has it.

Open to everyone’s dreams.

Open to ideas from everywhere.

Open to innovative approaches and knowhow’s.

THINGS YOU DIDN’T KNOW ABOUT PI COMMUNICATIONS • During 2017 Pi Communications through its activities has successfully contacted more than 670000 citizens through 580 engaged hostesses; organized 43 plug-ins and 13 major events.

WE FEEL IT’S ALL ABOUT BEING RELATED

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Market With the distinguished taste of the product, design of the branding and loyalty of product through all these years, Proper Pizza has reached to create the emotional bond to this Brand.

This Brand from the beginning of the year 2000’s was the front-runner of the small market in our country. By time the market of Proper Pizza has developed and raised the number of customers served in the restaurants, take- out and delivery of the product in their homes.

Our mission is to follow the market needs by being static with the quality of the product and dynamic in adapting the new requirements of the consumers.

Achievements A dream becomes a goal when action is taken towards achievement.

Our dream was built from scratch and grew by hard work and motivation. Proper Pizza which started as a small family business progressed to a worldwide known trademark, which now is operating in 8 locations in Prishtina, in Kosova is present in 6 towns, the great success is achieved in Albania where Proper Pizza is present in 5 towns, Proper is also present in the

map of Europe as in Austria and soon will be expending in the many countries of the world.

The first Kosovar Brand for pizza’s in global market known as Proper Pizza.

History Proper Pizza was established in 2002 in Prishtina city in Kosova.

It all started in a small shop in center of Prishtina with 3 workers .In the beginning the concept of the Proper Pizza stores was only delivery and take – out pizza. The delivery was organized with the motorbikes.

By the time the costumers showed interest of having pizza on the store so that was a point when started to develop the new concept and appearance of it.

Now the Proper Pizza has a detached delivery shop with the well-organized system that works 24 hours and the delivery is done by the cars.

Proper Pizza Shops vary from place to place, but the core design and materials implemented are the ones that pay homage to the brand and industrial materials which facilitate the unique design. The design is getting promoted with the striking graphics and written massages across all the stores that emphasis the pizzerias urban spirit.

The first Proper Pizza franchise happend in the Peja in the year 2009 and then speeded in main cities of Kosova. The Proper Pizza Franchise in Tirana started to develop in the year 2014.In 2016 the Franchise in the Graz started his work. In the 2017 there was a signed agreement for the Franchise in the New Zealand and Australia which will start operating this year with 3 startup shops.

Products / Services Proper Pizza is pizza prepared with love, fresh and natural ingredients.

The pizzas dough goes through a special

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Promotion Proper Pizza is promoting here self with the different marketing activities. By branding the urban transport of Prishtina with very innovative designs, by branding delivery cars that increased our brands image also activities on the radio Urban FM by implementing marketing through quiz games and of course promoting our brand through the Web site, Facebook Instagram and preparing giveaways for our customers.

Proper Pizza has also helped different organization for people with the social needs and also has been sponsor of the sports teams in Kosova.

Brand Values Proper pizza has stepped up to deliver the first delivery pizzas in serious level, it is associated with the highest quality reliability of sustaining one quality. Proper Pizza pledges to constantly maintain the leader ship through assurance and quality measures to provide reliably distribution in many cities. process of fermentation that creates a distinguished taste, which reflects in the texture of the crust and the flavor of the whole pizza.

The tomato sauce is also prepared with the wellknown seasoning which gives to the pizza flavor, aroma, and moisture.

By adding other ingredients that are carefully selected and also using the exceptional technics of preparation and baking there is to achieve the final product called pizza PROPER. Proper Pizza comes in different tastes and different sizes, but the size of the 60 cm big pizza with sesame edges is the one that is most striking and consumed by the costumers.

control is priority so the taste and quality stays unchanged in every franchising store.

Proper Pizza laboratory is place where new pizzas are being invented, when there is a request from the costumers and from the franchise places. The request derives from country to country and based on their request Proper Pizza creates a new type of pizzas.

Proper Pizza has also launched the new product Frozen Pizzas.

The products are spread in the Kosova market and waiting to get expend in other countries. The product has been tasted in the market and the outcome is very promising.

PROPER - WHITE T-SHIRT / front side description

PRINTING SIZE: W 270mm x H 385mm

Recent Development Since Proper Pizza Brand is growing and developing the investment for quality

PROPER PIZZA • Proper Pizza prepared 110 m long pizza in the center of Prishtina for the citizens of Kosova. • Proper Pizza it is a one and only Kosovar Franchising Brand. • Newest product of Proper Pizza is Proper Frozen Pizza

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Market Santefarm is today the largest pharmaceutical company in Kosovo, showing great respect to the standards of health and quality, while investing in top quality products of the highest standards. We represent in the territory of Kosovo the following pharmaceutical companies: BerlinChemie AG - Germany,Bayer Pharma AG-Germany, Belupo – Croatia, Bosnalijek – Bosnia and Herzegovina, Krka – Slovenia, Alkaloid – Macedonia, Lek Sandoz – Slovenia Medochemie-Cyprus, Engelhard – Germany, Genzyme – USA, Pfizer – USA, Richter Gedeon – Hungary, Octapharma– Austria, Anfarma – Greece, Gilead Sciences – UK, CatalysisSpain, Nobel Ilaç – Turkey, Unimed – Slovakia, Vichy France, Pharmamed – Bosnia and Herzegovina GoodWill Pharma – Hungary, Rottapharm– Ireland.

Achievements Santefarm is today the first choice for 98% of the total pharmacies in Kosovo, due to professional staff, wide range of offered products with the best offers in the market, as well as strong presence in the market. In terms of quality, Santefarmis certified with ISO Quality Management System through ISO 9001:2008 standards including the Good Distribution Procedures, certified in 2010

by Bureau Veritas.On 15.02.2017 we have been certified for the new version ISO 9001:2015 standards including the GDP procedures, certification performed by PECB.

History Santefarm was founded in 2006 by Mr.Sci. Ph. Milaim Abdullahu,as a Limited Liability Company for wholesale and distribution of pharmaceutical, dietetic, cosmetic and healthcare products in Kosovo, after a 18 years’ experience in pharmaceutical sector in Kosovo and abroad. Santefarm is a member of Kosovo Pharmaceutical distributor association, as well as other professional associations in Kosovo and region.

From 2006 up to date, Santefarm had a constant growth and today is considered a leader in Kosovo’s pharmaceutical market, and a very well-known brand, not only in Kosovo, but also in the region.

Products/Services Logistic services Santefarm has more than 650 clients which

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they regularly supply with pharmaceutical products, OTC products, cosmetics as well as material consumables.

With the very professional distribution team and well organized distribution and logistics strategy, Santefarm supplies on at least three times weekly basis, 98% of all pharmacies around Kosovo, while the pharmacies in the capital Prishtina are supplied several times per day.Apart from the retail market, Santefarm’s market activities are lasooriented towards satisfying the demand of the public healthcare sector. We are successfully present in public tenders through which we supply the public healthcare institutions with top quality products.

Regulatory services We have, through our very professional Drug Regulatory team up to date registered more than 300 products in different forms and dosages in the Kosovo Medicines Agency For companies that we are authorized for the DRA activities in the territory, we provide: • Obtaining and maintaining MA’ s for medicines • Applying for the placement on the Essential List • Business consulting Marketing Services • Promotional sales activities • Promotions in pharmacies • Media advertising • Visits to pharmacies and MD • Organizing of pharma and medical events

• Organizing internal and external education sessions for pharmacists and pharmaceutical technicians, as a part of Continuing Education for License Renewals Recent Developments Apart from the international quality certification, we have started the implementation of “online ordering” and are the only pharmaceutical wholesale company in Kosovo who has even up to date implemented this system. The implementation of the online ordering system has brought us the expected results in terms of increasing the cooperation with the biggest pharmacies on the retail market in Kosovo. Today, 52% of the total orders are received through online ordering system.

Also, from October 2017 we have started the application called “direct sales” through a special tablet application created only for our needs. This system is used to promote and sell the products that we represent in Kosovo territory.

Promotions Cantalin -micro What is Cantalin micro?

Cantalin micro 500mg is a specially prepared micronized bioflavonoid fraction of Diosmin (90%) and Hesperidin (10%). The micronized form is beneficial for better and faster absorption thus increased bioavailability.

Diosmin and Hesperidin are plant chemicals,

Passion: Passion is at the heart of our company. We are continuously moving forward, innovating, and improving.

Honest, open, ethical, and fair cooperation with our clients. People trust us to adhere to our world.

Our Mission Ensure sustainable distribution and facilitate access to healthcare products through people who have the expertise needed to ensure proper use of products.

classified as bioflavonoids. They are found primarily in citrus fruit. Hesperidin appears to have antioxidant properties. Diosmin may be beneficial for disorders associated with the circulatory system, more specific with venous insufficiency.

Principles for a healthier and relieved lower limp venous system: • exercise, being active (running, walking, cycling) • elevated legs when resting (draining blood from lower extremities and quick relief of heavy leg feeling) • shower feet with cold water • use pressure stockings • stop smoking (smoking helps the formation of varicose veins and promotes blood clotting, increasing the risk of venous thrombosis) Principles for a healthier and relieved rectal area venous system: • adequate fiber intake (fiber maintains proper bowel function and regular emptying) • adequate fluid intake (limit drinks such as coffee and alcohol) • weight loss (obesity is also a risk factor for more severe disease)

• plenty of exercise • hygiene Quantity per tablet: Micronized bioflavonoid fraction Diosmin 450mg Hesperidin 50mg

Suggested Use: The standard dose of diosmin is 500mg twice daily. Higher doses may be suggested by your physician in case of acute haemorrhoids. www.agetissupplements.com

Key competency Safety of the product supply chain, respectively reliable, safe and efficient supply of pharmacies, doctors and medical institutions.

Wide distribution networks where every pharmacy is visited on a regular basis and with a high degree of flexibility to meet the needs over time.

Compliance with regulatory requirements and quality standards including storage conditions in accordance with GDP. Cold chain capacities to provide optimum storage and transportation conditions to the pharmacy.

Brand Values Santefarm is a leader and the first choice for healthcare products by taking care of people, consumers ad community!

Some of the values of Santefarm are:

SANTEFARM • 3450 products (SKU’s) • Over 400 orders per day • Over 323 users through e-order (online ordering) • Secure and reliable delivery to costumers

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Market After the theprivatization privatization of Stone of Stone Castle Castle in 2006, in the 2006,company the company was was focused focused in expanding in expanding its presence its presence in theindomestic the domestic market although market the although marketthe was market alreadywas highly already competitive. highly But, competitive. having a But, clearhaving vision and a clear strategy vision forand the future strategy and forbeing the future committed and being andcommitted dedicated, the and company dedicated, has the managed companyto has position managed itself and to position its products itself and very its well products in the very domestic well market. in the domestic As a result market. of a high As a quality result of and a high fast services, quality and thefast company’s services,market the company’s share in the market Kosovan sharemarkets in the isKosovan above 65%. market Beside is domestic above 65%. market, Besidethe domestic main goal market, of the winery main goal is toofachieve the winery a larger is to placement achieve in a the larger region, placement European in and the other region, international European market. and other Thanks international to the quality market. products Thanks and investment to the quality of its products owner Mr. andRrustem investment Gecaj, of the its owner wineryMr. hasRrustem managed Gecaj, to penetrate the in regions winery has suchmanaged as, Europe, to penetrate Asia, Africa and US market. in regions Stone suchCastle as, Europe, Vineyards Asia, and Winery exports Africa its and products US market. in: Germany, Stone Switzerland, Czech CastleRepublic, Vineyards Croatia, andAlbania, Winery Canada and looking exports forward its products for United in: Germany, Kingdom, China and Switzerland, Belgium markets.

Czech Republic, Croatia, Albania.

Achievements Achievements “Stone Castle Vineyards and Winery” wines have Since received its numerous privatization, awards in 2017 from “Stoneregional Castlean international Vineyards committees.

In andthe Winery” United States has the grown Stone Castle wines: Stone and developed Castle 2013 very Shiraz, quickly Stone Castle 2014 Premium through its Vranac, investments Stone Castle in: 2014 Amphora new vineyards,Redadvanced and Stone technology, Licensed Castle with2015 ISO and HASAP Royalquality Riesling Standards, expansion were rated of by its product range, theincrease famous wine of production quality magazine andWine expanding its markets.

Enthusiast.

By implementing this strategy, currently Stone Castle winery is positioned very well in regional, international and domestic market, with a market share of more than 70-75% of total domestic wines and spirit alcoholic drinks production. For its quality products, Stone Castle has been awarded with wellknown international prizes such as: IWC – Horgos 2013 with Gold medal for Cabernet Sauvignon Reserve, and Silver for its Rose wine, IWC – Horgos 2013 with Gold Medal for Shiraz, Silver for Chardonay and

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Bronze for Rose, ICRO 2015 – Zagreb Silver medal For Raki Rrushi e Rahovecit, ICRO 2015 – Zagreb Silver Medal for 2 product and one Bronze: silver for VERAK (aged brandy made in cognac methodology) and Raki Rrushi e Rahovecit while Bronze for Raki Rrushi e Kosoves. And many other quality acknowledgments worldwide.

History Enterprise Stone Castle, former NBI Rahoveci in Rahovec, was established in 1953, along with the evolution of grape and wine industry in this region, which started after World War II. Since the cultivation of the grape and wine For the first time in Kosova the “Stone Castle Vineyards and Winery” are going to plant the famous Pinot Grigio grape in order to increase its grape varieties.

Since its privatization, “Stone Castle Vineyards and Winery” has grown and developed very quickly through its investments in: new vineyards, advanced technology, Licensed with ISO and HASAP quality Standards, expansion of its product range, increase of production quality and expanding its markets.

By implementing this strategy, currently Stone Castle winery is positioned very well in regional, international and domestic market, with a market share of more than 65 % of total domestic wines and spirit alcoholic drinks production. For its quality products, Stone Castle has been awarded with well known international prizes such as: IWC – Horgos 2013 with Gold medal for Cabernet Sauvignon Reserve, and Silver for its Rose wine, IWC – Horgos 2013 with Gold Medal for Shiraz, Silver for Chardonay and Bronze for Rose, ICRO 2015 – Zagreb Silver medal For Raki Rrushi e Rahovecit, ICRO 2015 – Zagreb Silver Medal for 2 product and one Bronze: silver for VERAK (aged brandy made in cognac methodology) and Raki Rrushi e Rahovecit while Bronze for Raki Rrushi e Kosoves. And many other quality acknowledgments worldwide.

History Enterprise Stone Castle, former NBI Rahoveci in Rahovec, was established in 1953, along with the evolution of grape and wine industry in this region, which started

production in the vicinity of Rahovec and in Kosovo in general dates back to ancient Illyrian times up to date, ancient tradition in this field, in these regions, is confirmed by many archaeological evidences.

Climatic conditions, soil quality, geographic location with an altitude of 350-500m, tradition and passion of the people in this region for vine cultivation and wine grapes have contributed to production of wine with a unique taste and high quality.

Therefore, in 1953 NBI Rahoveci was established as the first social enterprise, and in 1955 opened the first winery in Rahovec.

This company has demonstrated business and production successes, by expanding surfaces with vineyards and increasing technological production capacities.

This enterprise was privatized in 2006 by former NBI Rahoveci. After privatization after World War II. Since the cultivation of the it is named as Stone Castle. Enterprise grape and wine production iin the Rahoveci area Stone Castle in Rahovec is owned by and in Kosovo in general dates back to ancient successful American businessman Illyrian times up to date. Ancient tradition in originating from Kosovo, Rrustem this field, in these regions, is confirmed by Gecaj, which after privatization in 2006 many archaeological discoveries. Climatic has made investments valued over conditions, soil quality, geographic location $12,000,000, and as a result of which with an altitude of 350-500m, tradition and were created advanced technological passion of the people in this region for vine conditions for production of grape cultivation and wine grapes have contributed and quality wine. to production of wine with a unique taste and high quality. Therefore, in 1953 NBI Rahoveci Products / Services was established as the first social enterprise, and in 1955 opened the first winery in Rahovec.

Stone Castle winery is This company has demonstrated business committed and focused in and production successes, by expanding making products that would surfaces with vineyards and increasing achieve the highest quality technological production capacities. This standards.

Stone Castle enterprise was privatized in 2006 by former winery produces wines and NBI Rahoveci. After privatization it was spirit alcoholic drinks. From named “StoneCastle” Vineyards and Winery the wine assortment here are LLC. StoneCastle enterprise in Rahovec is Red, Rose, and White wines. owned by successful American businessman Red wines are: Cabernet originating from Kosovo, Rrustem Gecaj, Sauvignon Reserve, Cabernet which after privatization in 2006 has made Sauvignon, Merlot Select, investments valued over $15,000,000, and as Merlot, Pinot Noir, Vranac, a result of which were created advanced Vranac Premium, Amphora, technological Lulekuqja e Kosoves, Vera e conditions for Kuqe e Kosoves.and Rose. production of White wines are: grape and Chardonnay quality wine.

Reserve, Chardonnay, R i h n e Riesling, Italian Riesling, Semilion, Zambaku

STONE CASTLE • Stone Castle according to storage capacity and in accordance with self owned vineyards is one of the largest Winery’s in Europe.

• Stone Castle is on top 10 list of the biggest wineries worldwide with capacities of storage in wooden barrels.

Its storage capacities only in wooden barrels are above 5.000.000 liters.

• Stone Castle facilities are opened for organized group visits. To believe that stone castle has 5,000,000 liters worth of wooden barrels it has to be seen with the human eye. It is a place that will make your stay in Kosovo that much more magical.

Products/Services Stone Castle winery is committed and focused in making products that would achieve the highest quality standards. Stone Castle winery produces wines and spirit alcoholic drinks. From the wine assortment here are Red, Rose, and White wines. Red wines are: Cabernet Sauvignon Reserve, Cabernet Sauvignon, Merlot Select, Merlot, Pinot Noir, Vranac, Vranac Premium, Amphora, Lulekuqja e Kosovës, Vera e Kuqe e Kosoves and Rose. White wines are: Chardonnay Resrve, Chardonnay, Rhine Riesling, Italian Riesling, Semilion, Zambaku i Kosovës, and Vera e Bardh e Kosoves. Alcoholic drinks are: Verak XO, Verak, Raki Rrushi e Kosoves, Raki Rrushi e Rahovecit, Liquor Skyline, Koseco and New Castle Cuvée Pinot Noir.

Resent Development Stone Castle has started the new production line “New Castle” that is going to be the Cuvee line with different blends, and for the first time in Kosova Stone Castle is introducing the sparkling wine Koseco. The research and development team from local and international experts are creating the new wines in order to stay innovative and attractive for the market. Stone Castle is going to open its own store in Prishtina to be closer to the client.

The company is following the world trends of the industry and continuously investing in technology, Training of staff, licensed with ISO and HASAP quality Standards for production and also developing new products.

Stone Castle has invested in Revitalization of existing vineyards, Establishment of new vineyards with grape varieties peak.

In wine production technology, replacing old equipment with new, from receipt of grapes up to finalization for filling and packaging of wines and spirit alcoholic drinks the new fully automated production line with a capacity of

2600 bottles per hour was launched. Also the company has started producing new products of wines that are expected to be in the market in June 2018. These wines are expected to offer a great taste, and will be in new design packages branded with “Stone Castle”.

Promotion The company has released its Corporate Video showing the beauty of the vineyards and the winery, its history and the capacity. The video is in Albanian language also in English, German and French. The company also organized a New Year campaign following with prize winning game on social media. The Stone Castle is re-developing it website with fresh look and creative appearance.

Stone Castle, from the beginning, was focused on promotion of its products in both domestic and international markets. The promotion through various ads is spread through different marketing channels such as: radio, TV, newspaper, fyers. The company continues to be present in many international wine festivals and fairs, in USA, Japan, Malaysia, UK, Germany, Czech Republic, China, Albania, Croatia, etc.

Brand Values Stone Castle winery has always been dedicated to the creation of high value of its market brand, without hesitating to promote value and quality of its products in various forms of marketing. The company is also participating with its products in many international events where international expert tasters evaluate the quality of wines. All these processes that are being followed by the company and its CEO Mr. Avdi Gecaj who are making it very successful in creating a Love Brand and a country brand, today Stone Castle is the most well known brand in the domestic market.

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Market In the last 6 years from its founding, Swiss Diamond Hotel has served as a representative for Kosovo’s hospitality and luxury facilities.

Over the last years Swiss Diamond Hotel brought home awards of notable importance, competing with the best and receiving wide international recognition for their services.

Achievements Swiss Diamond Hotel is internationally awarded with the 5 Stars Diamond Award from the American Academy of Hospitality Sciences for its luxurious ambiance and services. It was awarded as ‘’Best Hotel in Kosovo 2013-2016‘’ by Business Destination, while Trip Advisor for six consecutive years has awarded Swiss Diamond as ‘’Best Hotel of the Year 2012-2017’’ giving it the Certificate of Excellence based on costumer impressions.

Swiss Diamond Hotel is also the winner of ‘’World Luxury Spa Awards 2015-2016‘’, ‘’International Quality Crown Award 2015‘’, ‘’World Luxury Restaurant Awards 2016‘’ and winner of ‘’World Luxury Hotel Awards 2015 - 2017‘’. The Swiss Diamond booking rate is

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9.3 and the hotel is also nominated for ‘’World Travel Awards 2017‘’. Swiss Diamond Hotel is honored to add Superbrands Kosovo’s choice 2017/2018 once again into the prestigious pool of awards, so far received. The awards and nominations the hotel has received recognize only the superior level of services and the best possible hotel experiences.

Swiss Diamond Hotel so far was the host of many globally acknowledged figures, from presidents to diplomats, business, sports and other notable personalities. It has become a premiere site for holding important events, bilateral meetings, international conferences, film festivals and family events.

in order to reach today’s success there had to be a plan behind every detail. The plan has to be executed to the most minor instructions so everything results as favorable outcome.

Swiss Diamond Hotel started operating in November 2011 and the main idea was not simply creating a 5 star hotel, it was to create a story of success, to create an example for many other projects that could be implemented and reach the utmost of their goals as Kosovo needs innovative and hardworking people. Today the hotel is proud to be a well-known brand and the most wanted destination for travellers in Kosovo and the region.

History

Products/Services

Swiss Diamond Hotel is a large business; it employs 250 local people, a number that continuously increased since the opening.

Being a business in constant growth, it’s important to note how the hotel continues to offer a working opportunity for young people, where they gather new skills and precious experience which will serve valuable in other long-term projects.

When Swiss Diamond Hotel opened its doors,

The hotel has a total capacity of 23 thousand square meters and its architectural style represents a harmony of classic and modern imperial art. Swiss Diamond Hotel is structured to the final details, offering elegance and sophisticated luxury. Located in the heart of the city’s bustling financial and performing art district, and just steps away from the Government Hall and Main EU Commission Office, the 5 star Swiss

Diamond Hotel Pristina, creates a welcoming environment where the guests can feel at home.

All of 141 rooms with a view of the city’s center are designed to offer comfort, space, and a 5-star quality service. The staff is qualified and very careful to fulfill every requirement and need of the guests at any time with maximal dedication. Every room and suite is equipped with Wi-Fi, intelligent heating system, work desk, HD TV, minibar, beds with feathered mattresses and pillows, anti-allergic pillows, high quality sheets.

The Hotel Gallery, decorated in Imperial style, with the best Italian marble, Sicilian-style columns, crystal chandeliers, create a refined and welcoming environment. While tasting your special cocktail you can find the best gift for your loved one, your friend or family member, among the selection of the luxury items exposed on the Gallery windows.

The hotel offers a great culinary experience.

Iliria Restaurant serves a rich cuisine with Mediterranean dishes. During the whole year the hotel provides a spacious terrace where you can dine and enjoy the menu.

Furthermore the Lounge Bar of the hotel offers the perfect environment to spend moments with friends or business partners.

Swiss Diamond Hotel is the ideal place for hosting business events. Its six meeting halls of various capacities, equipped with the latest tech equipment, voice system, translation services, teleconference, lightning system and highly qualified staff are highly recommended by all partners and businesses, all of whom have had memorable and remarkable experiences at Swiss Diamond Pristina.

Recent Developments Venus Wellness Health & Spa center, located in the ground floor of the hotel with an area

of 1200 square meters, offers a wide range of possibilities to relax and enjoy. Inspired in the Roman baths, Venus Wellness Health & Spa is an oasis of calmness and care for your mind and body. This truly unique Spa offers an extensive menu of rejuvenating and restoring body and skin treatments including massages, facials, manicures, pedicures, hydrotherapy, fang therapy, body scrubs, wraps, soaks and hot stone treatments.

The Fitness Center will truly inspire you to take care of your physical health; the Fitness Center offers the latest training equipment and personal training services.

Hotel guests have full access to the Venus Wellness Health & Spa center which offers: An Indoor thermal pool, Jacuzzi, five kinds of Saunas, Steam Bath, Salt Room, Ice Cave, Turkish Bath are just some of the existing SPA environments.

The service and the possibilities are truly unique inside this luxurious hotel, as they also have a Swiss Medical & Health Center dedicated to dermatology, nutritionists and check-ups.

Promotion Swiss Diamond Hotel’s dedication to the development and the support of community has always been an important part of the hotel’s strategy. The hotel contributes in various ways in humanitarian events.

Swiss Diamond Hotel continuous to be a part of the traditional campaign of SOS Children’s Villages Week, that helps raise funds for the orphans. Swiss Diamond also hosted the ‘’Down Syndrome Kosovo’’ fund raising event so they could open their center for the community of children with the Syndrome and continuous to be willing to offer help for this cause and more. Swiss Diamond also continues to be supportive of Kosovo’s sports teams, for many years now it has contributed to the Basketball Federation of Kosovo and welcomes all of their guests with the utmost respect. Swiss Diamond Hotel is also one of the sponsors for Pristina’s team of Futsal.

Brand Values The number of international awards received so far is the best indicator of the hotel’s position in the market and its brand value. The brand has grown significantly in the last years

SWISS DIAMOND HOTEL • The Venus Wellness Health & Spa Center has a Salt Room made out of bricks of salt from the Himalaya, inhaling inside the room can bring benefits for people with: Allergies, Asthma, Bronchitis, Colds, Flu, Snoring problems, Stress etc.

• Swiss Diamond Hotel has one of the best dermatology facilities in Kosovo and beyond in the region, with some of the most effective equipment out there.

• The hotel is a 7 floor building, the Presidential Suite stands on the 6th floor so when an actual president is a guest at this hotel, in addition to the floor containing the president’s suite, agents will also cordon off the floors above and below his room. No one, except those in the president’s detail, will be able to stay in those rooms.

The Hotels highest floor, the 7th floor, is paved in marble unlike the other floors, because of the exclusive Penthouse Suites. and the awards received keep recognizing the excellent services provided by Swiss Diamond Hotel.

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Market

9001:2008 standards certificate in 2010, which is a clear fact that demonstrates VI Print’s devotion to achieve a well-structured and organised working environment.

All this has been translated into an increase of the value of the company and

time, business focus was on screen printing and went by the name of VIVA GRAPHICS. After the Kosovo war, VI Print decided to restart the business from scratch, with the primary goal of being a leading company in offset printing, delivering top

made possible a partnership with the most successful and best known companies in the region, including public sector.

quality products in timely manner and very competitive prices. In order to meet their goal, VI Print has invested heavily in the last ten years. Today VI Print is proud to introduce itself under a new roof of 1300 square meters. The new building provides a European working standard environment which allows VI Print to install high-class

Despite the fact that Kosovo in 1998 came out of a war that has left its harsh mark in the society and from which its economy and industry has suffered tremendously, 9001:2008 standards certificate in 2010, Market Kosovo’s people managed to reconstruct its economy within a short period of which is a clear fact that demonstrates VI Understandably, the printing sector Print’s devotion to achieve a well-structured Despite the fact thattime.

Kosovo in 1998 came benefited from this growth. This economic and organised working environment. growth brought out the need of increase out of a war that has lefthasits harsh mark in advertising and packaging products. VI in the society and from which its economy All this has been translated into an Print has managed to become a leading increase of the value of the company and supplier fortremendously, those products in Kosovo and and industry has suffered by a strong leadership and well organized Kosovo’s people managed to reconstruct management VI Print has managed to its economy withinpromote a short period of beyond and provide its services Kosovo’s borders by fulfilling many time. Understandably, the printing sector advertising and packaging product needs benefited from this growth.

This economic for neighbouring countries as well as countries in the EU.

growth has brought out the need of increase in advertising and packaging Nowadays, VI products.

Print is the VI undisputed in Kosovo, in terms of quality, speed Print has managed leader to become a leading and variety of advertising and packaging supplier for those products products. in Kosovo and by a strong leadership and well organized Achievements management VI Print has managed to VI Print’s current position in the market promote and provideshows its that services beyond behind all this success has Kosovo’s borders been by a fulfilling many lot of hard work, full of love and enthusiasm to achieve advertising and packaging product needscostumers’ satisfaction and their loyalty to the brand. for neighbouring countries as well as countries in the EU. A milestone in VI Print’s development was the certification of the company with ISO

History VI Print was initially founded in Mitrovica, in 1981, by Professor Skender Idrizi. At that

time, business focus was on screen printing and went by the name of VIVA GRAPHICS. After the Kosovo war, VI Print decided to restart the business from scratch, with the primary goal of being a leading company in offset printing, delivering top

Nowadays, VI Print is the undisputed leader in Kosovo, in terms of quality, speed and variety of advertising and packaging products.

Achievements VI Print’s current position in the market shows that behind all this success has been a lot of hard work, full of love and enthusiasm to achieve costumers’ satisfaction and their loyalty to the brand.

made possible a partnership with the most successful and best known companies in the region, including public sector.

A milestone in VI Print’s development was the certification of the company with ISO

VI Print was initially founded in Mitrovica, in 1981, by Professor Skender Idrizi. At that

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SUPERBRANDS

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SUPERBRANDS

History

quality products in timely manner and very competitive prices. In order to meet their goal, VI Print has invested heavily in the last ten years. Today VI Print is proud to introduce itself under a new roof of 1300 square meters. The new building provides a European working standard environment which allows VI Print to install high-class

Brand Values • A one-stop service VI Print offers a one-stop service place to meet your printing requirements from filming, printing, lamination and die cutting to special effects and much, much more…all these services are provided at one printing plant, enabling the company to offer very competitive rates compared to printing companies in the region and abroad.

equipment and finishing machinery which greatly increases the variety, quality and efficiency of their products.

• Special Effects VI Print currently offers a wide range of special effects and antifraud guarantees. By applying one or more of its unique finishing

Product / Services Products Today, VI Print can cater to your printing needs, whether you need single or multiple colour printing, digital printing, hot foil stamping, embossing, UV Varnish, or perhaps simply a printing consultation.

The range of VI Print services covers the printing of books, magazines, posters, folders, wall calendars, desk calendars, memos and notepads, newsletters, envelopes, business cards, tickets, package boxes, bags, as well as various other materials needed for enterprise market promotion.

VI Print’s goal is to help your businesses progress by providing innovative products at optimal prices, as well as professional consulting services to help you in choosing the most appropriate product for your promotional needs.

VI Print is constantly extending its production line, presenting totally new products or even re-thinking the way of doing or presenting a product for promotional purposes.

Recent Developments VI Print constantly makes investments that allow necessary modernization of the production line, improvement of the quality and quantity of its end products.

special effects, VI Print has the ability to create a unique product experience for each product and set it apart from usual, uninteresting and old-fashioned promotional material.

• Excellent Quality VI Print has the knowledge and experience that allows the company to complete your business printing projects correctly in one go. From simple one or two colour jobs to high-end full colour commercial offset printing, the quality is exceptional. From conceptualization through to final project completion, VI Print’s expertise will ensure your project has the most effective impact on your target audience.

• Reliable Performance VI Print provides personal attention to detail and follow-up, communication with clients is a sign of esteem to the client, VI Print ensures that the client is always up to date regarding his project production process.

VI Print believes in keeping its promises to you, and are committed to standing behind their work.

Always up to date - production technologies VI Print remains informed of advances in printing technologies through regular visits to printing exhibitions around the world.

This is how the company manages to stay in first place for innovation in its market, and for informing clients of new products available – products which enable its clients to work with exciting new promotional tools.

• Prompt Services Realising how important deadlines are to its customers, VI Print does not take on jobs unless they are sure that they will complete them when needed. VI Print values clients time, and therefore offers the clients business the convenience of pickup and delivery. Whether it’s a simple spot colour business card, a time-sensitive postcard, a full colour brochure, a multipage newsletter or a high-end catalogue, you can count on your printing job being done on time!

Thing’s you didn’t know about VI Print The only company in region that has all special effects under its roof without moving around your product for outsourcing a service.

Vi-print will start producing new product ,which is adhesive labels with high quality.

Has been approved by German printing specialist for the quality and good work.

VI Print challenges all the designers: are you creative enough for our specialty printing effects?

In 2014 VI Print has broadened its production line by adding a PAPERPLAST LAMINATOR and a TECSO DIE CUTTER. This machinery is used to make the finishing process faster, a higher quality end product, at lower prices.

In addition, in 2014, VI Print invested in a Man Roland Printing press 305, a fivecolour machine. This machine is an add-on to three existing printing press machines.

The characteristics of this improvement are faster printing, higher quality, and lower costs.

Promotion The most impact in VI Print’s promotion have its end products and the satisfied clients, which speaks for the qualitative and professional work that is done at VI Print.

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Market Vita Dairy has a large market share when it comes to gathering all of its products in one group. The most of the market share Vita Dairy has with milk product 3,2% which is a leading product in the market of Kosovo.

With the high potential, high capacity of production up to 12,000 liters per hour, with the most modern and sophisticated technology Vita Dairy is aiming towards the regional markets and beyond.

Achievements Vita Dairy with the highest quality of production, modern technology has won many awards of achievements throughout the years. All of the achievements are directly related with the high quality of the products and production technology.

In 2001 Vita Dairy won the prize of “The Century International Quality Era Award” – a prize which is given out for quality, innovation, technology and leadership achievements towards the consumers.

In 2005 Vita dairy again won “The Century International Quality Era Award” this time for the “Principals QC100 for model management in total quality” In 2006 once again Vita Dairy was awarded with the prize of Prestigious Prize of Quality.

This prize was given out for many of the products that are produced in Vita Factory

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as Milk and Milk products, Juices.

All of which are produced in the most modern technology – Tetra Pak which is known as a leader in product packages and food technology.

In 2007 ISO 9001:2000 dhe HACCP – Prizes known for quality.

In 2013 – ISO 22000 In 2015 Best Buy Award History Vita Dairy was founded in 1990 as a private owned company, from that date to this day Vita Dairy has become one of the main contributors in the Kosovo’s economical growth.

Vita Dairy is very proud of its 26 years of being in the market of Kosovo and helping it grow together. Through the 26 year Vita Dairy has achieved to set a proved standard of quality. They are committed to gradually advance and expand the production and services always saving the quality of the products they bring to the consumers table.

After 26 years of experience Vita Dairy is ready to deal with any technological, economical and ecological challenges of the future. Moreover, thanks to the highest and most modern technology, its management and strategies Vita Dairy is able to fulfill all of the consumers needs for the quality of

the products.

Vita Dairy has the most modern fabric in the region and beyond.

The technology used for production is one of the highest quality.

Products / Services Vita milk is the first milk in Kosovo market to be produced in the most modern technology UHT ( in high temperatures) and be packed in Tetra Pak packages.

The production system of UHT makes the milk to save its freshness and nutrition for a long time, for which Vita is a well known brand.

During the entire process of processing starting from the gathering of the milk from farmers up until the packaging process the milk is never touched by the hand of a person.

Every product is tested for days before putting it into the market, this is done to make sure that the taste and the quality of the products stay always the same.

Vita Dairy has on its range of products more than 56 SKU-s which include milk, milk products and juices.

Part of Vita Dairy Factory is Vita Milk – vita milk has three types of products with different percentage of fat

which are Vita 3,2%; 1,6% and 0,5% Bene Vita Kalcium and Bene Vita Vitamina – are products that suit the most pregnant women, children, sports people. This is due to the fact that they are really rich in vitamins and calcium.

Joghurt Vita – Joghurt as well has three different joghurts with the difference in fat content. Vita Jogurt 3,2%; Slim fit 1,5% and Light 0,5%. Vita joghurt is also in a small pack in 180gr.

Vita Schmand – rich in content and the best to find in the market for the best cooking.

Vita schmand comes also with different fat content as 12% fat and 18%. Vita Schmand can be found in different packages as 180gr and 400gr.

Vita Kos – Vita Kos is also one of the best cooking products for every table. Vita Kos is in the market with 6% of fat and 3,2% of fat.

It also can be found in 400gr and 180gr.

Vita Ayran – ayran is the best for hot days and to drink it with any food.

Coffee milk – to start the day right most of us use coffee in order to have the best coffee ever Vita Milk started producing Vita Coffee milk. It is one of the best milk coffee products.

Tango Juices – the best juice product in the market, with nine flavors and suitable for every age starting with kids and ending up

THINGS YOU DIDN’T KNOW ABOUT

with elderly.

Mia Vita Juices – the latest product of juices of the Vita Factory is Mia Vita juice which is a premium brand and is rapidly entering the market and gaining the trust of the consumers by its high quality.

Recent Development Vita Dairy stays always close to the consumer through different offers and also by adding new products or flavors to its large range of products.

Every year by brining something new to the table of the consumers Vita Dairy invests in dairy itself, in the machinery, human resources as well as human capital.

VITA

Promotions

• •

Other than the quality of the products which is the highest in the market of Kosovo, Vita Dairy is also ranged as one of the first to have started promotions of different types which always reward the consumers.

The latest of the promotion that Vita Dairy

•

Vita dairy is real and it’s in Istog, Peje Vita dairy has a capaicity of producing 12,000 liters per hour Vita dairy has the best and the most modern technology in the region

has done is the New Year 2016 Campaign where they changed the entire package design into a more festive one and reward the best of the population- kids.

Vita Dairy never stops rewarding its loyal consumers and always being the best when it comes to the quality of the products.

Brand Values Vita Dairy has really high brand value this is proved by the market share they own and also the consumer loyalty towards each and single brand that Vita Dairy produces.

From the years of experience in the market of Kosovo Vita has already gained it value by the consumers, but this never makes Vita Dairy stop from generating more brand value for its products. Vita dairy invests everyday in the brand making and brand value of its products.

At Vita Dairy they believe that creating a brand is easy but keeping it up in the market as the best brand is challenging and it always needs work, investment of different kinds to keep it up and push it even higher.

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