SuperBrands Albania 2017 by Superbrands Kosovo

Albania • Angola • Argentina • Australia • Austria • Azerbaijan • Bangladesh • Bolivia • Bosnia and Herzegovina • Brazil Bulgaria • Canada • Caribbean • China • Chile • Columbia • Costa Rica • Croatia • Cyprus • Denmark • Dominican Republic East Africa • Ecuador • El Salvador • Egypt • Estonia • Finland • France • Germany • Ghana •Greece • Guatemala • Honduras Hong Kong • Hungary • Iceland • India • Indonesia • Israel • Italy • Japan Kazakhstan • Kosovo • Kuwait • Latvia • Lebanon Lithuania • Macedonia • Malaysia • Maldives • Malta • Mexico Morocco • New Zealand • Nicaragua • Nigeria • Norway • Pakistan Panama • Peru • Philippines • Poland Portugal • Puerto Rico • Romania • Russia • Saudi Arabia • Serbia • Singapore Slovakia • Slovenia • South Africa • South Korea • Spain • Sri Lanka • Sweden • Switzerland • Taiwan • Thailand • The Netherlands Turkey • Ukraine • United Arab Emirates • United Kingdom • United States of America • Uruguay • Venezuela • Vietnam

CHAIRMAN OF SUPERBRANDS INTERNATIONAL Stephen P. Smith MANAGING DIRECTOR KOSOVO & ALBANIA Artan Ibrani MANAGING PARTNER ALBANIA Sokol Fuga MARKETING MANAGER Ariana Komtrashi PROJECT COORDINATOR Linda Fuga CREATIVE DIRECTOR Gojart Sejdiu PRINTED IN KOSOVO VI-Print www.vi-print.com

Â© Superbrands Ltd. Published by Superbrands Ltd. 35, Ballards Lane London N3 1XW United Kingdom All rights reserved. No part of this publication may be reproduced or transmitted in any form by any means, electronic, digital or mechanical, including scanning, photocopying, recording or any information storage and retrieval system relating to all or part of the text, photographs, logotypes, without first obtaining permission in writing from the publisher of the book together with the copyright owners as featured. All of the companies who own the brands featured in this publication have given consent for the brand name, logotype, text and photographs to be shown.

Foreward..................................................................5 Council.....................................................................6 Agna Group.............................................................12 Adex........................................................................14 Ami Event................................................................16 Çelesi......................................................................18 Çobo........................................................................20 Conad......................................................................22 Dragon Heart..........................................................24 Edil-al.....................................................................26 EHW........................................................................28 Enza Home..............................................................30 Eurosig...................................................................32 F&M Reklama.........................................................34 Glina.......................................................................36 Global Travel...........................................................38 Plaza Tirana............................................................40 Insifa.......................................................................42 Lufra.......................................................................44 Pascucci..................................................................46 Pepsi.......................................................................48 Pierre Cardin...........................................................50 Pirro.......................................................................52 Pro Sound...............................................................54 Qafshtama..............................................................56 Reji Farma..............................................................58 Sophie.....................................................................60 Stela.......................................................................62 Telekom..................................................................64 Partners..................................................................66

Sokol Fuga Managing Partner Albania

So grateful to Superbrands Worldwide for the trust given to the Albanian team in these three years and specially for the Second Edition of Superbrands Albania. My best wishes go to the Voting Council of this edition, for the trust, professionality, seniority and mostly the dedication by giving your best in all the intense steps. The Superbrands 2017th edition have awarded the most stable companies that despite the hard times and changes in the market behaviour due to elections and lack of politic guidance in creating a calm and trustful ambience for the market growth, have continue to offer their products and services to the market in continuity by developing it and there self. Among the awarded companies we have to congratulate the most dynamic ones that has launched recently new products and services and have embraced the Superbrands challenge by awarding themselves for the efforts made in a market almost saturated. The most enthusiastic companies have been awarded even in the second consecutive year, proving that their performance is at the level of their challenges and mostly due to a strategy that have already make them standing apart from the competition. The Superbrands 2017th Award will fit perfectly in the winning mentality of these companies. The Superbrands 2017th book titled “An insight to the Albanian Strongest Brands”, is at your disposal to see the Albanian market through the eyes of the Superbrands. The Voting Council, the brands itself and the Superbrands team Albania are the real proof that this process has passed through strict rules, that have awarded the most open minded companies that continues to perseverate in their success. We do thank you, the Awarded Companies for having the winning mentality and implementation of such strategy in one of the most difficult, competitive (mostly not formal) and in dynamic evolution, where the breaking point could be an enormous success but also a big failure. In this market where the rules change very often and priorities still depend in high percentage to outside factors,

the awarded companies have managed successfully to stay on top and to impose their rules, by keeping the right balance in fulfilling the obligations toward the governmental and local authorities, keeping their deals and agreements and offering to the final client the best of them. Operating in this difficult triangle and keeping the balance the Awarded Companies have demonstrated to be successful and to have realistic objectives followed with care and realized with passion. The first challenge for any brand is to be in the shortlist of the brands to be nominated. The second challenge is to have as many votes from the council in higher values, and the third challenge is to accept the Superbrands nomination. That is why we have to congratulate all the nominated Superbrands of this first edition in Albanian market, as they are the leaders of the market indeed, the most open-minded and the most fearless, ready to face any market rotation or political and economic change or evolution. Being a Brand is not just being in the market, but also being accepted, being used as first choice and reused by the consumer and among others being the instinctive choice as expression of good will and trust by the consumers in general. To become a Superbrand means imposing to the behaviour of the consumers, partners and employees that winning spirit of a clear target to achieve. This winning spirit is the one that have been evaluated by the Voting Council and has opened the path to the entire process that is finalised in the Gala Event to present the book of “An insight on the Albanian Strongest Brands”. With the hope that this book will present the real effort of the owners, CEO’s and administrators of the Superbrands nominated, we wish to be very thankful to the respective marketing departments, that has supported this decision and that has given their active contribution in implementation the specific requirements needed to present this book to the public. The Superbrands 2017th book will be the local and international guide to the Albanian market as it has serve for more than 20 years successively to the most evolved markets, that we are taking part.

What makes a Superbrand? By the Superbrands Council

A ‘Superbrand’ is the earned title of a brand who has endured the growing wave of strong competitive players by maintaining a clear and direct focus towards providing a superior endto-end customer experience which permeates their organisation and ultimately ensures that their brand is well represented in every facet of their business.

Alban Zusi Head of the Association of the Importers of Albania

Today communication has become more direct and the awareness on the importance of investing into a brand has increased significantly. Social networks have played an important role by showing consumers that their opinions matter, that they want them to share the priorities, particularities and most of it the successful way followed by brands to become Superbrands. Based on this dynamic perception I have express myself as part of the voting council for the second time.

Aleksander Çipa Head of Union of Journalists

Passing from a Brand to Superbrand is having orientated the customer in centric focus. The customer has seen previously unknown brands challenge traditional markets and ultimately succeed. So it’s no longer how long you have been in business that determines success but how close you align your strategy and promise to your customers and deliver on it every day.’

Arbër Lleshi Councilier of the Financial Minister

A Superbrand can’t be created and keep active without a Super staff . Two companies that offer the same product/service have the same equal opportunity to find in the market the same technology, the same raw materials, the same financial solutions, etc. So these factors are not the one that really make the difference. The real difference is in the people, the staff. Only the company that hires the right people, that knows how to make them lead, train and develop them may create a Superbrand.

Artan Hoxha President at Tirana Business University

The Superbrands experience makes for a very good opportunity in terms of identifying Albanian companies that offer local products, promote its values and make it competitive in both domestic and international markets. Brands that ensure quality, that have customers in their focus, that produce products and services that fulfil the wishes and needs of buyers, and that constitute a very good example to follow from other companies also.

Aurora Sulçe Journalist, Author & Moderater of “Ekopolitike” & “Para dhe Pasuri” program

Superbrands has become a point of reference for consumers. They understand how to be simple and at the same time fulfill their expectations. Superbrands are there in the market, ready to fulfill customers’needs, even before they express them.

Azeta Tartaraj Dean, Faculty of Business, University “Aleksandër Moisiu” Durrës

For me Superbrand is real quality, best in class, market dominance, brands that are always ahead of the competition, consistent, a brand that can reinvent itself when it needs to, a brand that is profitable for its shareholders, sought after by the consumer, a brand that can define the consumer in so many ways.

Bledar Qejvani Head of Albanian Turkish Chamber of Commerce

A brand is more than just a name. It is a system of values. When this system of values realises to be updated successfully, in time, by accompanying the social evolution, than we can distinguish a Superbrand. The Superbrands are distinguee among others, from the capacity to remain relevant in the story of the community that has make them successful.

Dhori Kule Dean of the Economy Department of University of Tirana

Brands are like children: you make them come to life, present and prepare them for the big world, take care of them while they grow up, love them with all your heart, dedicate yourself to them and make sure everybody loves them. However, this is not enough. Only if you love your Customer more than your brand, then your brands can accomplish. That’s what Superbrands is all about to me, assessing and awarding brands that award the Customer.

Edlira Mali Head of the Marketing Department of the “Beder” University

The brand, the mark, a distinct name, a logo and a leitmotif are not just special or attractive names or phrases, but the normal result of years of hard working to bring in the market a product or service that add value in the human life, with the intention to make them fill good and more complete. A successful brand is synonym of quality if in the background is a sincere producer or service offeror, that dedicate to the product and or service not only the profit will, but also the passion to do a beautiful act, to serve the people on what they need the most. The mark that persist by being updated in time tent to become a brand, and eternal thanks to the sincere service and to the dedicated transparency toward consumers.

Fatos Çoçoli Journalist & Honorary Advisor of SNV

Superbrand is a strong, recognizable and above all authentic, having credibility as a symbol a mark or a sign. Its advantage is that it is awarded by two groups; professional jury and customers. The Sign, the symbol or the mark nominated Superbrand it is shaped by the consumer’s opinion based on the product offered that have an impact on the purchasing decision of them.

Flutura Xhabija Head of Association of Albanian BusinessWomen

Superbrands – many would love the name, but ultimately it’s the consumer who decides if you are worthy of the title! Superbrands to my thinking are like icons in the marketing world, they have delivered on many fronts to be given this status.

Genti Beqiri Formal Head of AIDA - Agjencia Shqiptare e Zhvillimit të Investimeve

For the second edition consecutively the Superbrands Organisation has investigated through voting council, the market pulse in Albania with the aim to select the best among domestic, foreign, old and new brands. I believe that the awarded ones will be proud to bear the Superbrands logo and to stand apart in a market saturated by names, brands, products and services.

Ilva Tare Journalist, “Tonight” Socio, Political Economical show

A brand “Super” is the one that makes the difference for the most of the needs of the consumers. The influence of the technology is making epochal changes by evolving the interpersonal relations, with new initiatives and new treatment of the time and the self… All the Superbrands know how to treat these needs and give simple and rentable solutions to enter in our daily life.

Ines Muçostepa Head of Union of the Chamber of Commerce of Albania

It has been a pleasure witnessing for the second year the progress that the brands have made and their increased interest for quality feedback. A smart and targeted branding is always the most efficient way to impact the customer, but as we all know, by the golden rule, the best branding is listening to and taking care of the customer during and after a purchase. At this moment, I am delighted to observe that there is a healthy competition between the different brands, which keep improving themselves to assure us all better experiences.

Mimoza Koçiu Journalist and author “Politica” Program at ABC News

A known name doesn’t mean unconditionally a known brand. A Superbrand is the one that it’s services and products are perceived in the client’s eye as having the Quality. A Superbrand takes care starting from the environment during the entire chain of realisation of production or services offered. A Superbrand follow the policy of the social responsibility and customer care, step by step, and above all is responsible in the relationship with the employees. It is not the brand that create the Superbrand, it is the people that makes the brand a Superbrand.

Ornela Liperi Opinion Leader in Economic & Financial Analysis

The first contact, in our modern life, is no longer the handshake but a symbol, a word, a mark, a sign or a logo and in which the names, titles and awards is the first information about a person, project or product. The key word is “distinct”. The distance between an average and the best product or service offered is the perception of the consumers expressed through voting process to award a brand to the highest level as Superbrand.

Rudina Magjistari Journalist, Author, Moderator at Klan TV, “Rudina” program

Participating in the Superbrands Albania 2017 Council was a very nice experience and a great opportunity to express our evaluation for the brands, which have invested in their name and became well known in the Albanian market. Being proud of working with most of them in our daily business operations, we encourage their further development and remain committed to support them in achieving even better results in the regional and international markets, raising the competitiveness of the “Made in Albania” products & services.

Silvio Pedrazzi Chairman of “Foreing investors Association of Albania”

We live our days with all brands and consider those as part of our decision whenever we have to consume. More you stay at one brand, more consider that as Superbrand. There is a strong relationship between you and that Superbrand. And our daily life is exactly that. But I never thought that would be so difficult to rank them. Because of the voting process, I had to check and balance my personal perceptions and emotions. Very interesting process characterised from the sense of responsibility.

Spiro Brumbulli Secretary General of “Albanian Association of Banks”

Branding is a journey. Strategies and directions are core corporate decisions but the implementation of marketing plans and actions are in the hands of marketers, product managers and field personnel. Demographics show that lower income groups grow faster that the higher income groups. The today’s challenge is to embrace voluntarily such activities and become truly an entrepreneur by communicating the brand. It depend to this communication to pass from a brand to a Superbrand

Vjollca Karapici Prof. Dr. Member of National Accounting Council

Market Bring together a bottler, a distributor, an outdoor advertiser, an investor in construction and hydropower and you get AGNA Group. Agna Group was born after the fall of communism, from a hope for change, offering choices and diversity to the Albanian market. Its first company Anonime Kakavi, was founded in 1991 in Vrisera, Gjirokastër. Since the market had needs for nearly everything, it was the first company which imported and distributed some wellknown international brands exclusively for the Albanian market. 26 years later, the company evolved from a family business to a modern company with over 1000 employees, promising quality brands, high standards and social responsibility. Nowadays, it is one of the most reliable companies in the Balkan region by having international brands like: Nestle, Diageo, Heineken, PepsiCo, Barilla, Karelia, Chipita, etc. as a part of its portfolio. Achievements Throughout these years, Agna Group has shown determination, passion and hard work, all led by the vision to create a well-known brand worldwide,

and to become one of the top 10 largest companies in the Balkan region by focusing only on business areas where will be number 1 or 2. Throughout the years Agna has received many awards, among which can be mentioned the “Regional Business Partner 2008 Award” awarded by Mass Media International, as the best and only company from Albania, due to high standards of professionalism, ethics, and appreciation for social and local community interests as well as ecological imperatives. That same year, Agna Group received the “22nd European award for Quality” awarded by the Editorial Office and the Trade Leaders Club in Madrid, Spain. This award demonstrates the progress and implementation of quality standards which enable successful business development of the companies in 112 countries worldwide. During 2009, Agna Group was assigned leadership on the Albanian network of the Global Compact, in which, participate 35 companies that operate in Albania. Agna Group is among the first

companies which has supported the global impact in Albania committing to the 10 principles of Global Compact. In 2012, due to the high value Agna Group places on its employees, “Agna Leadership Academy” was established. Agna Group is the first company in Albania and in the Balkans taking this step towards employee development. The aim of the academy is to help its employees grow professionally and have a better quality of life, as well as to develop a leadership spirit in every level. This Academy is also a contribution to the community, by offering open seminars and events for the community. In December 2012, Tirana Trade and Industry Chamber awarded Agna Group as “The leader company in training and developing its employees”. Throughout these 26 years, Agna Group has enriched the portfolio of products and services being offered to the market, being closer to the clients and the consumers, and has continuously supported the community.

History Part of Agna Group are the respective companies: Agna S.A, Alfa S.A, Albartex, On Time Concept, Agna Kosovo, International Alpha Construction, Shkabaj Ltd, Hydroborsh, and Energosasaj. The first company, Anonime Kakavi, was founded in 1991. A year later, Alfa S.A was founded as the exclusive distributor of Amstel and Pepsi Co. In 1997, Alfa S.A constructed a very modern factory in the village of Glina, Gjirokastër, which enabled the extension of activity with the production of the famous Glina Water and other drinks. This success brought Alfa S.A. to the acquisition of the status of Official Bottler and Distributor for Pepsi in the Albanian territory in 1999. In 2015 Alfa S.A. made a new large investment in the Glina factory, which enabled the production of Elbar beer. This was also an opportunity for employing dozens of new employees in the factory. Albartex has been operating on the market since 1992, and was purchased in 2001, thus entering the outdoor advertising sector with 65 % of the actual market share. In 2003, On Time Concept was established. This company offers various services including organization of special events, BTL, PR & Media, etc. Agna Investitor operated as a construction and real estate agent in Albania and abroad. This company created a very important portfolio of investments in several years. “International ALPHA Construction”, founded in 2003 headquartered in Belgrade, cooperates with Agna by being oriented to investment and construction activities. Shkabaj Ltd is focused on real estate and agricultural investments. Hydroborsh and Energosasaj deal with investments in hydropower. In 2010, AGNA S.A. was created as the merger of ANONIME KAKAVI S.A and AGNA INVESTITOR. AGNA S.A. has two main divisions: distribution and real estate. In 2013, Agna Group spread its activity to Kosovo, Agna Kosovo, by distributing Agna’s brands and other international brands. In the conditions of economic interdependence in the world, business can help consolidate the economic profile of the country by building bridges for foreign investment, and Agna Group certainly does that. Products/Services Throughout its years, Agna Group has been growing internally. A bottler – through long term contracts and

partnership the PepsiCo has given permission to develop all the range of its products (Pepsi, Lipton, Ivi and 7 Up) for the Albanian territory. A distributor - the distribution network build through over these years serve to the major worldwide companies, to have present their products in the market like: Pepsi full range, Amstel & Heineken beer, Fructal fruit juices, Diageo (Smirnoff, Johnnie Walker, J&B, Gordons, Baileys, Pampero, Ursus Roter, Captain Morgan) or Jose Cuervo, Remy Martin, Cointreau, Metaxa, and Shark as an energy drink. Continuing with the Tsantali wines, Les Grands Chais de France, Domaine Costa Lazaridi, Calvet wines, Il castello wines. Full range of Nestle, ice cream famous products, Every Day, Karelia cigarettes, etc. Agna Group, apart from a distributor is a producer of well-known brands with high quality like Glina mineral water, Spring, Elbar and Dragon heart. An outdoor advertiser- through Albartex with its bus stations, city lights, three vision car display, mega screens etc. An investor in construction and hydropower – with International ALPHA Construction, Tirana International Development or Hec Sasaj. Recent Developments Being one of the first companies in the Albanian market, Agna Group has the advantage to collect important data by creating a database of information that helps the smooth running of a very effective operating structure. By always having the client as priority, Agna Group develops market studies in order to become familiar with the requirements of the market and come closer to the consumer needs. With a large number of employees and vehicles, a distribution network in every city of Albania, and with an advanced information system, Agna Group is able to respond quickly to its customer’s requests all the while providing service, high quality products, and competitive prices. By observing the market’s development throughout the years, Agna Group makes constant investments to adapt to changes. Innovations are possible thanks to the technological investments in the production and bottling factory in Glina. During the same year, other major investments were made, including making the production of Elbar beer possible, thus adding a new beer to the Albanian market.

Promotion Agna Group stands for the leadership spirit at every level of the organization and a professional growth of each employee, by focusing on profitable projects and by evaluating the highest standards in decision making. Staying focused and creating synergy at every level is the guaranty for a continuous improvement, and an open communication, based on respect as imposed by the real situation. The self-discipline and the commitment in challenging goals makes the difference in the daily tasks to be executed. Brand Value “We work with social responsibility, for a business that constantly grows and contributes to a better quality life for employees, partners, and the community, always being a step ahead of others”. Agna Group believes that mission, values, and vision are essential for building an ethical, excellent, and stable organization; as they give meaning, manage behavior, and inspire people to boost their performance, influence decision-making, build the character of the organization and shape its culture. Agna Group believes that, the more culture is reflected at work, the more it increases its value, the more unique it becomes; that’s what enables the organization to have a strong competitive advantage in the market.

AGNA GROUP Being one of the first companies on the Albanian market, Agna Group is a bottler, a distributor, an outdoor advertiser, an investor in construction and hydropower. Agna Group is the first company which imported and distributed some well-known international brands exclusively for the Albanian market, and 26 years later, the company evolved into a modern company with over 1000 employees, promising quality brands, high standards, and social responsibility. Nowadays, it is one of the most reliable companies in the Balkan region.

Market

Achievements

The mail market in Albania reflect the evolution of the country especially on the last 25 years, characterised by a strong competition. The first decade was gaining experience time, reflected through individual initiatives to fill the lack of services from the traditional under the state mail organisation. In this second decade from 2008 the initiatives has become more corporative and the competition was not between individuals but companies with a clear ambition to dominate the market. The difference was in the new conditions of the market where the changes on the mail law made the premises of structuring the market. The professional team leaded by experienced people is nor the tendency of the market to face the competition. In this moment of the market Albanian Delivery Express have initiate its activity, filling the need of professional treatment of the mail delivery as a target, and serving the normal and professional client by building the mutual trust.

The challenge was to pass from few devoted people to 40 dedicated employees only in Tirana and other 200 local representors throughout Albanian market. The last two years of activity are characterised with a strong monthly growth, passing form the individuals, to the business companies, to the governmental and independent institutions, to the banks and financial institutions and returning again at the simple citizen, housewifeâ&#x20AC;&#x2122;s, students or small entrepreneurs. So ADEx has realised the challenge of fast expanding, fast growing and gaining trust since the beginning of its activity.

History Albanian Delivery Express is the company of the express mail and delivery services. From the beginning the activity has

covered the national market of Albania. With a specialised team with more than 20 years of experience, ADEx has made its apparition in the 2014. Within January 2015 the service covered the Albanian territory. The experience in the field is one of the criteriaâ&#x20AC;&#x2122;s to choose the local and headquarter employees, so in this moment the board of directors is with an average 10 years of leading experience in the Albanian market. The mission of ADEx is to reach a capillary service with a door to door service from 1 to 24 hour of delivery nationally. Products/Services ADEx have the advantage as the unique company to offer door to door service (D2D) in all the Albanian territory. ADEx has develop its own software to organise the shipment, tracking, confirmation and delivery, in a unique way that ashore transparency and permit to create reports in volumes, sells and speed

of service. The software is genuine and not any other competitor can offer it. The 24 hour service is another advantage of ADEx. So the client may choose to ship or receive in any moment of the day, or night, that is suitable for him. ADEx has all the good will, knowledge and make all the efforts to be updated in the services to offer, so the ultimate service offered to all its clients is CASH ON DELIVERY, suited by PURCHASE ORDER as the ultimate tools of door to door selling activity. Offering these services ADEx is facing the new era of the express delivery by supporting online buying and selling services. Recent developments ADEx has made his entrance in the Albanian market with the clear intention to become a leader in this segment of the market. The intention is to offer the best service possible, comparable to the highest standards of the nearby countries that are already part of the European Community. Thanks to the international experience in the express mail and delivery services, combined with years of activity in the Albanian market of the administrator and of the well trained team, ADEx is a strong reality in the market and leading it. The collaboration with the international and abroad companies that offer the same service combined with the well organised and synchronised local service, give the possibility of competitive prices and the best services. The biggest companies are already the best local clients of ADEx. Promotion ADEx, bring for the first time in the Albanian market promotional packages aiming to increase the reach and to test the behaviour of the targeted clients, keeping always as leading target the best service, a guaranteed activity and the fastest reaction possible from receiving the order up to executing the delivery. The market need this and we

are ready and offering it to our clients and partners already. ADEx, has enter in the market, with the clear intention to give its contribution in expanding and developing this market with the best quality possible, with the highest ethic of addressing and serving the client, with the maximum devotion to realise the express service toward the enterprises, companies, institutions, banks ordinary

people, students etc… The vision of ADEx is to serve to each client at the needed devotion that the satisfaction to be the final result… So ADEx to be YOUR COURIER! Brand value ADEx’s ambitious is to gain the total trust of it’s clients, by offering total solutions on express delivery and spedition activity, from the normal activity of documents, invitations, invoices, and small packages delivery up to dispatching any other good needing fast transport within the city or from one city to the other and through the partners assuring the international delivery.

ADEX ADEx is the new arrival in the express courier market, but the owner of the company, is the person who for the first time in the history of Albania have registered a private company for the express courier in the country.

Market 10 years of life is the needed experience that serve Ami Event to know the market and its customers, both individuals and companies, and their buying behaviour. Anyone can be a potential customer and Ami Event has an offer for anyone. Offering, competitive prices and differentiated services make Ami Event meet the diverse needs and desires of different customer groups by penetrating the market in every segment of it. The common value of any strategy remains the fact that Ami Event never compromises with quality. The staff is dedicated to listening attentively to the customers, to understand their unspoken needs and then to guide them to the most appropriate choices according to the taste but also the budget. There is something new and personal, thought specifically for every customer. If there is something Ami Event never fails, it’s the physical materialisation of the ideas, even those that have never been tried before, creating trends that are then followed by others. Achievements The increased demand for Ami Event services outside of Tirana, the capital, resulted in the need to enter new markets. In order to be as close as possible to the requirements of the client, since 2009 Ami Event has opened its subsidiary in Durres and in 2015 also opened the affiliate in the city of Fier, which served as a reference point for the entire southern area, so all the Albanian festive map to wear the logo of Ami Event. Foreigners living and working in Albania also choose their services precisely because they are on the same level as in the developed Western countries. Expanding the company by opening subsidiaries in the key cities marked a step forward in the mission to best cover the national market and as a test to success that will serve as motivation in the ambitious plan to target the regional market, such as Kosovo, Macedonia etc. History Ami Event is the first company in the Albanian market dedicated to the event organization, created as One Stop Shop and as a local need to have a full service in the event organization. Amarda Toska and Ermal Mamaqi, two beloved and enthusiastic characters who brought not only their own

experience of famous TV formats, giants in themselves, but also the passion of giving the beauty to the people. Since the very beginning, Ami Event attracted the attention of the public and the media as a novelty in an uncharted marketplace. Immediate success and fast growth, is making possible to maintain an active attention since the beginning, through work and dedication. The expectations of the public were always rewarded through the service one step ahead of all that Albania offered up to that moment. Since the year 2007, when it started up, Ami Event is always next to its customers, in their happiest days. Now 10 years of experience in the market witness the consolidation of the brand that has created a good name by always offering a professional service in the field of organizing events such as weddings, receptions,

conferences, concerts, advertisements, trainings etc. The famous slogan You bring the people, we bring the party” is a fulfilled mission for thousands of clients in the last decade. Products/Services Meeting the wishes and dreams of clients is the basic principle of Ami Event. The clients must feel satisfied and having the desire to come back or recommend others to come. This is the company’s philosophy, as for Ami Event maintaining long-term relationships with clients is more important than maximizing profit. Designed and equipped to meet any of its customers’ requirements, Ami Event operates as a One Stop Shop, providing the full range of necessary services that make sense in a party,

AMI EVENT Has the exclusivity of the brand names in the international arena for bridal dresses over the years such as Jastin Alexander, Nicole Spose, Rosa Clara, Aire Baecelona, St.Patrick, La Sposa, Lillian West. Allure Bridals etc. Special attention is paid to loyal customers who return to Ami Event with the most heartfelt suggestions and trust not only their wedding but also their friends and relatives. Their faith has raised the name Ami Event day by day. such as decor, lighting, DJ, cameraman, photography, etc. These services are just a part of what Ami Event offers. Starting from wedding invitations and honeymooners, Ami Event is close to the client with the professionalism and determination to give life to their dreams. Saving time, eliminating stress, fatigue and avoiding mistakes in party arrangements, but also offering unique ideas and creativity, are just some of the reasons why customers keep choosing year after year Ami Event. A decor, a dress or the right atmosphere created and sealed by Ami Event immediately distinguishes their clients from the others. Promotion Ami Event has chosen and invested in the best promotion form that is satisfying client’s expectations. A satisfied customer is the best marketing and focus on all the company’s efforts. In the industry of events organizing, “word of mouth” is one of the most successful marketing techniques. The secret of using this technique lies in Ami Event’s ability to let the customer know that his perception of the service is very important for Ami Event. To get feedback on the work accomplished, customer perceptions of the received service are noted in the feedback book which serves as a performance measure, but also as a motivation for everyday dedication. Another form of promotion is an yearly event, now a tradition in the capital, as a great way to build communication bridges with potential clients, individuals and businesses. This event serves not only to celebrate the achievements but also as an exhibition to introduce the broad package of services, as well as the latest trends of wedding dresses. “Bride Fight” the other project of the Ami Event, is a television program that takes place in the form of a competition between brides. Through audience entertainment, the “Brides Fight” serves as an informative guide to anyone who plans to realize the perfect wedding dream. In this way, a broader audience such as the TV audience, is familiar with the products and services of the company by looking at it in the final form, as an overview of what can be achieved by trusting this company. Ami Event is also present in other advertising

activities at different times on different TV channels through marketing campaigns that matches the company’s objectives and vision. Since 2016, the brand Ami Event has been advertised on Klan’s national TV, especially on the most widely watched show in 2016, “Xing with Ermal” and the largest online portal “Xing.al”, where over 2 million every month readers have the opportunity to get acquainted with the latest company news and event organization. Recent Developments Year 2017 coincided with the 10th anniversary of the Ami Event Company. The 2017 innovation was Video Mapping, a technology first applied to Albania that brought in a more modern and contemporary fashion for bridal gowns. The 10th anniversary event again took place near the National Museum’s premises, linking its history to the one of Ami Event. More than 2000 guests were participating. Among them art personalities, business, politics and most loyal clients where present. The success of the event echoed every year by massively appearing in print and visual media. Brand Value The key to Ami Event’s success lies in its partners. Choosing to operate with a wide

array of professionals who guarantee the best service that the Albanian market offers and beyond, this company has managed to dominate the market by becoming the leader in the field of event organization. By collaborating with powerful partners in the global market, offering the latest technology of the fashion, luxury hotels and restaurants, true photography professionals and video projection, the most sought-after singers and DJs as well as other artistic elements, Ami Event always brings the most unique events that remain in memory as the organization focuses not only on the superficial elements, but also the creation of an atmosphere and experience for the participants. Human resources are the most valuable asset for Ami Event, motivating staff, increasing capacities through continuous training at home and abroad and above all maintaining the spirit of cooperation are vital to the company. Having in mind the principle that there are not employees but collaborators, that the leader is in the service of the group and not the reverse, Ami Event does not just operate as a business, but as a team that turn work in passion and that’s the real brand value. Not just a logo but already a brand, identified by an idea, an energy, distincted and inaccessible under the colours and the name of Ami Event.

Market Karta EXTRA is the first and the biggest network loyalty platform in Albania. Born to help businesses build customer Loyalty, enhance brand reliability, better know their customer behavior and increase their professionalism in doing business and optimize their business results. Karta Extra brings together a large range of activities allied in offering to their customers advantages for every action or purchase they make in the network. The improvement of the relationship with the customers and the development of customer Loyalty has become a true necessity for all businesses who aim to gain real competitive edge. Karta Extra is supported by a secure, cutting edge proprietary technology (certified PCIDSS). Karta EXTRA is part of World-Class technology (FIDELY NET® 3.0) which is a worldwide reference. We have agreements with partners that provide strategic products and services, such as POS Terminals (Ingenico), Communication Infrastructure (TNS), automated Data Entry Services, Post services, Membership Cards, Pdv/Retail Software, etc. Karta EXTRA operates in the Albanian market since 2011, exclusively dedicated to Loyalty, Marketing and CRM. It remains the only provider of professional assistance for the operative management of the customer/ brand relationship and the development of an efficient loyalty program. Every customer may join Karta EXTRA “World” with three easy steps: 1. Obtain Karta EXTRA at any of the business units, part of the network. 2. Use Karta EXTRA at every single purchase to benefit the discounts 3. Take advantage of doing purchase with the accumulated gained points (which is real money): a. At any time you want b. At any business unit c. For any product or service you are interested in Our main goal is to build Loyalty programs to improve and strengthen the relationship between Businesses and Customers; spending all the resources available in making a more efficient and lasting relationship. We offer solutions to 18

businesses, regardless of their size, based on technological innovation for marketing strategies that give them concrete and measurable results as regards loyalty and value growth of their customers’ actions. As a platform administrator and network conceiver, Karta EXTRA offers to all its members the best network configuration aiming to fulfill in 360° their needs for products and services and guarantee them the unique customer experience. Achievements In our +6 years we have consolidated our positon in the Albanian market as the only loyalty network coalition. We started with 10 business activities in our network and actually there are 61 of them. There were only 1,500 card users in 2011 and today we have more than 55,000. “A loyalty program is based on the statistic fact that the costs of keeping a client are, in average, equivalent to one sixth of the costs of gaining a new one”. The network of Karta EXTRA has consolidated the Loyal Customer concept, who • Returns more often • Increases the amount of purchases • Brings friends History We started our field operations November 2011 with a pilot project a small area of Tirana city. We saw opportunity, considering the lack

in in an of

loyalty systems, business cooperation and professional approach to customers. As such, the Business Network had no means of recording their customers’ behavior, their visits, purchases, preferences and furthermore they never thought of having the contact details of their customers in order to have direct and dedicated communication with them. Karta EXTRA presents the customized solution for Commercial Networks, Benefit Cards, Franchising, and for what are called “Open Air Shopping Centers”, i.e. business associations in a specific area or city street. The major part of the businesses part of the network coalition Karta EXTRA have benefited the strengthening of their brand through personalized cards cobranded with Karta EXTRA. Products/Services Çelesi Newspaper Yellow Pages Albania Karta Extra – Fidelity Card Çelesi Communication Agency iMedia – Online Marekting Albatrip – Hotel Reservations Platform Infokult Magazine Explore Albania Mobile Application

Recent Developments

Promotion

• Transparency

Fidelity 3 is the result of more than 12 years of development and experience applied to Customer Loyalty Systems. It is an advanced platform of Loyalty Processing and Management. Technologically, it covers all aspects of a Loyalty program, in all its details. Moreover, it fulfills the highest standards of IT security, with a PCI-DSS.

Being in continuous contact with its clients, both Institutional and individual costumers, has helped Karta EXTRA to establish a direct relationship with B2B and B2C by creating a unique database and offering in turn services with unique features and has created for them indispensable working tools. The direct communication with the businesses network and the customers as a promotional strategy as well has enhanced their capacity of understanding clients need and evolving the optimal solutions for them. Karta EXTRA through its platform and supported by ÇMG web portals and applications offers a perfect opportunity for increasing businesses visibility and also enables each one of them to communicate with each individual customer on specific fields of interests and pertinent promotion activities.

Being transparent and socially responsible, both with society and the environment.

• Online client, whose behavior is assessable in real time. • Innovative It is in constant evolution, improving all the time with new functions. • Flexible It permits to manage Loyalty Programs according to the client, and is prepared for integration with billing software or PdV (front office). • Secure All data is centralized and protected in a central system, certified with the highest IT security standard (PCI-DSS). • Marketing Instrument It permits to learn customer habits, make personalized promotional actions, and asses the return on investment with regard to the objectives.

• Know-how Always prepared to incorporate new knowledge, encouraging constant improvement. • Success Searching for success and generation of value in sharing benefits with associates and shareholders. • Walk-the-Talk Acting according to the values we claim to follow.

Brand Value • Research and Innovation Promoting innovation through a team of experts dedicated to the research of vanguard tools and Loyalty, Marketing and CRM strategies. • Client-oriented Staying aware of the needs of the client, who is an “individual” before being a source of value, and ensuring a 360° integral assistance service.

THINGS YOU DIDN’T KNOW ABOUT Karta Extra Fidely-Net group of companies exclusively dedicated to Loyalty, Marketing and CRM currently manage more than 14.000 terminals, 120 programs, 10 circuits, 11 million customers with loyalty cards, in 15 countries between Europe and America.

Karta EXTRA is the Key of the Success for your Business! Karta EXTRA provides a 360° integral service, creating projects customized for the company and their pre-established objectives. They include vanguard propriety technology, along with know-how and consultancy based on our experience.

Market Çobo wine was born out of family tradition. It is also a 100% Albanian product. It is made from all Albanian grown grapes, produced by Albanians, and bottled in Albania. Albanians have produced wine and raki in their homes for hundreds of years; they are long standing traditions. “My great grandfather started the wine making tradition, in a village near Shpiragu Mountain. He told his son, who told his son and so on until the stories reached my brother and me.” - Muharrem Çobo Achievements Çobo winery currently produces 100,000 bottles annually, and the family has the capacity to increase production to match demand without compromising the wine’s quality. Çobo wine is quickly attracting world-wide attention and has been represented at several wine expositions. By recent events Çobo winery has had the opportunity to look towards foreign markets in Europe with the hope that it can show the world the quality of Albanian wine and ensure that their patrons enjoy drinking each bottle as much as the family enjoys its creation. Çobo Winery currently produces five premium wines, Trebiano, Kashmer, Shesh

i Zi, Shesh i Bardhë, and E Bardha e Beratit, and two rakis, Raki më Arra and Raki Rrushi. History The Çobo family has a long tradition of producing wine, dating back to the early 1900’s. When the communist regime took

power in 1945, the Çobo family tradition, along with many other traditions throughout Albania, were forced to stop. Private enterprises were not allowed, therefore ending Çobo’s winery… During communism, these traditions faded. They maintained the family tradition through the memories and stories of elder family members. With the advent of democracy in Albania, they revived there tradition, proud to present it to the vineyards, the winery, and the wine, and they have created a special characteristic habitat with an open invitation to taste there wine, where it was produced. Products/Services When the communist government fell in the early 1990’s, the family resumed their private wine production. While one of the Çobo brothers, Muharrem, was studying law in Italy, he met an Italian winemaker who sparked his interest in producing wine for a larger audience. Armed with the knowledge that the production of wine is often a matter of trial and error, Muharrem took detailed notes on the process, and endeavored to learn as much as he could from his Italian mentor. While in Albania for the summer term, he decided to put his newly acquired knowledge into action. He harvested the grapes, let them ferment, and then bottled

ÇOBO The winery is located in the historic region of Berat, in south-central Albania. Berat is a UN World Heritage Site, and has been continuously inhabited for the previous 2,400 years. Our winery consists of several vineyards, a winery, the family’s house, and a wine presentation and tasting room. Our facilities are open for tours and events by scheduled appointment. English, Albanian, and Italian are spoken.

the wine. It was a great success. “I brought the wine back to Italy that fall and asked my friend to try it. He told me it can take a person forty years to get the process right, yet I perfected it my first try.” Recent Developments From the beginning, they have insisted that the wine to be made from 100% Albanian grapes. This gives a very strong identity and creates the right particularity in the market. The wine produced must come from the land where the grapes are grown to represent the best of the taste and flavor together with the health and beauty aspect of tasting the wine. They knew that if they wanted to set the standard for high quality Albanian wine, they had to represent themselves with authentic grapes. They believe is that the wine is a form of culture. It is a philosophy of life. The making of wine is particular art and requires time and dedication full of passion to have the best results. As such, it demands the right touch, the right minds, and hands to make it a special, high quality product. There winery is more than a business - it’s a passion. It is there pleasure to grow the grapes, harvest them, and produce wine. They want to show others and themselves

that there wine is different, a unique, high quality wine. Promotion Early production was modest, with a total of 8,000 bottles produced in the first harvest. “And so the Çobo winery vision was born within that first try. When I finished my studies, I moved back to Albania with my wife and that is when the Çobo winery began.” “The Albanian mentality has definitely been the greatest challenge. People’s perception of wine was affected by the communist-era wine. For us to start a winery in mid/late ‘90s, after nearly 45 years of communist rule, was very difficult. Everyone around us said it was impossible to produce good wine in Albania, from Albanian grapes, and so on. But we fought hard against this mentality to convince people that wine production was an important Albanian tradition (even though it had been stopped/forbidden for nearly forty-five years) with the help of new technology and of course, passion.” Brand Value scheduled appointment. English, Albanian, and Italian are spoken. The winery is

located in the historic region of Berat, in south-central Albania. Berat is a UN World Heritage Site, and has been continuously inhabited for the previous 2,400 years. Initial success in the Albanian market enabled the company to grow gradually, reaching their current production of 100, 000 bottles annually. From the beginning, the philosophy and goal of the Çobo family has been to create an identity for their vineyard based on the unique and superior quality of its wine.

Market The distribution model in Albania, is represented by a large presence of minimarket and Kiosks, small point of sells based on family relationships. So the basic model of the consumer is daily shopping for daily needs, of emergency, or in the best case products to be consumed in the very same day, since there is no stock in home. Conad was among the first to develop an organised chain, by opening the first supermarket in 2006 and facing immediately the success in front of the consumers. In the 2017 year only 20% of the total consumption is represented by the modern distribution, and the rest of the market is composed by small independent entities. Certainly Conad is a company that aims the reforming of the offers through opening new shops to remain as protagonist, the capacity of increasing the know-how and oriented in developing, through financial intervention to keep the growing of the available professional capacities. Achievements In Albania is growing the offer from the modern distribution but who asks for food quality and safety, knows that you have to ask the Librarian CONAD Albania grows despite a competition represented by the informality and a competition posed by other modern distribution chains on the market. A special care is mad to the balance quality/ price that must be in line with the rice list imposed by the competition. The slogan of Conad is “the best quality at

the right price” and the consumers have already appreciated this by returning in more than 40.000 consumers for week that do shopping in our chain. The collaboration with the local partners is increasing to made possible a better commercial offer. History Starting at the early year 2006, the year that Conad has introduce the first supermarket in Albanian market, have start the collaboration between Italian and Albanian investitures. This collaboration it is consolidated through the years: Even having the Albanian part increasing their capital invested in this company, the remaining part of the Conad Italia capital is a strategic and decisive for the success of Conad in Albania. • The guarantee of optimal economic conditions to import the products. • The opportunity to have access at a wider portfolio and always up to date. • The training on trading assistance that permit to have an efficient and efficacy The presence of Conad in Albania is initiated (in the year 2006) from the request of the Albanian partner to be, to introduce a supermarket of quality inside a special structure in a shopping center (ETC) Conad Adriatico have evaluated this request, and found on it the opportunity to extend the presence only few kilometres away from the Italian coast in a new market, the Balkans, very attractive to the “made in Italy” products, with high demand for quality products facilitating the efforts of

the clients constraint to travel to Italy to have these products. But also to serve the already installed Italian people in Albania. This induces Conad to develop its presence in parallel with the Albanian partners. This double effort (Conad Adriatic with your company Conad Shqiperia and society Food Trade in partnership with Albanian partners) in summary develop Conad’s presence in major cities. In 2009 Conad Shqiperia (Conad Adriatico) open the first distribution centre, warehouse, in order to improve both the cost and logistical supply times represented by marine transport of supplies coming in from Italy. In 2012 Conad Adriatico have considerate being the right time to give prevalence in the guide of the company Albanian partners. The warehouse activities are transferred to Albania Conad, a newly established company and the stores owned by Conad Adriatico switched to Food Trade. In both companies the capital is divided into three instalments, two parts for the Albanian partners and the third one at the Conad Adriatico. In the 2015 one of Albanian partners, the group, one of the largest producers of meats and bottled water named EHW, takes over all the shares of the other Albanian partner as well as a portion of the shares of Conad Adriatico, becoming the member society reference while remains unchanged the partnership with Conad Adriatico and the commercial agreements essential for the success of the commercial strategy of Conad Albania; furthermore these arrangements are also extended in a new deadline, demonstrating the understanding

Promotion

between the Adriatic and the partner Conad EHW. The partner Conad Adriatico belongs to one of the largest group of distributors in Italy, Conad Italia, with a total turnover of 13 billion euros and a combined market share of 12% (referring to the market share of supermarkets only is 22%) and is participating in a consortium of European companies (Germany’s Rewe, Coop Suisse, Belgian Colryit) which places it among the largest groups worldwide in the field of supermarkets. This allows us to optimize costs, improve business performance, qualify the presence by searching qualified affiliates that can handle the image of Conad in line with the expectations of consumers. Products/Services The commercial offer of Conad is present over all supermarket’s sectors such as: • Foods (sweets, snacks, alcoholic and nonalcoholic, fresh products, meats and dairy products, such as packaged and cut, meat, fruit and vegetables) • Personal care products (soaps, toothpaste, etc.) •Household products (detergents, detergents, floor pads, plates and cutlery, etc) • In-house animal products (PET) Great attention is paid to the fresh Department where we present the best Italian sausages in their different qualities and regional backgrounds (different types of salami and ham, from Parma to San Daniele); equally rich is the range of cheeses in their various forms: soft cheese, semi hard and hard (Taleggio – Pecorino ‘-Asiago – Provolone, to name a few) plus of course the Parmigiano Reggiano and grana Padano, even in different ages ( 12 – 18 or 24 months) Another feature of Conad is a wide selection of typical Italian cuisine presented with the brand “Sapori e Dintorni” (fresh and dried pasta, meats, cheeses, jams, oils, balsamic vinegars and canned food): present from every Italian region on the table of the consumer with the best choice in terms of that region. How to forget the cellar, full of well over 200 labels, also here representing the entire Italian production with labels of prestige wines in a more affordable side by side but all characterised by a guaranteed quality

and exemption for the sophisticated tastes. The food supply is not limited to offering goodies but also to meet specific target consumers as: - gluten-free products for people with gluten intolerance. - organic products: more and more consumers increase their environmental awareness but also to them self and organic products are the result of attention to food production process, eliminating pesticides and fertilizers, GMO products (transgenic) - a line of health products (Conad Liked) a range of products with less fat, less calories, no sugar added and high in fibre, - products aiming the children: Conad Kids is a line of products designed and selected according to their needs, to help them grow up in the correct and healthy way. - products obtained from a search that minimizes the environmental impact and the correct use of raw material (ECOsustainability of the environment) Recent Developments Together with the supermarkets owned, Conad Albania supports a network of supermarkets affiliated (retailers) This choice allows Conad widespread presence throughout Albania (but also in Kosovo. Over the past 12 months of the year 2016, new supermarkets were opened both in Tirana (Ring Center, Toptani Center, Boulevard Zog, near the Court) but also in Shkodra. The development has increased the product rotation, increasing the efficiency of distribution, allowing them to reduce operating costs and, consequently, prices to the public.

Since the opening of the first supermarket, in 2006, Conad proposed periodic offers to its customers (in first place) by communicating with a flyer distributed widely at each home. This promotional activity was then joined by the Fidelity card (always a novelty Conad) that allows those who shop in the Conad points to receive accumulated points which will then permit them to have gift items chosen from a catalog. The modern technology, the development of the internet has suggested a social media activity following the tendencies: Facebook profile and/or web page, allow direct communication with their consumers receiving recommendations (and criticism) that allow the company to improve and to perceive the needs of consumers. There is also the presence of Conad in TV programmes dedicated to cooking, in media events which have as subject the food, even related to health, and also sponsorship in cookbooks. When it comes to nutrition, Conad can’t miss representing today the best gastronomic offer in Albania Brand Value CONAD immediately aimed at offering typical products of Italian cuisine which until then had to be purchased by going on weekends to Bari (for those who have time and financial resources to ones who can afford it). CONAD is particularly attentive to fresh products, to a food supply that offers the best of Italian gastronomic offers, the rich and qualified market trends toward new consumption (organic, healthy products, gluten-free, Vegan products, products designed for proper consumption by smaller). Another strength of Conad is the presence together with the branded product offering in essence in each segment of a sold product with Conad logo and this means you can have a high quality at an affordable price and convenient also than branded products. The reference is the HACCP Certification obtained. Conad stores are distinguished by a high quality in exposing, clean, consumer service, food safety, with a rich assortment of brand products (which are the most preferred by consumers for their Italian quality and to the right quality/price ratio.

CONAD In 2016 Conad is grown both in sales and in profit earning revenues of 35 million directly and in general 50 million with the affiliates, growing economic results from the previous year and in line with the sector and with large prospects for further improvement

Më e mira e shijes italiane !

Market Since 2013, Dragon Heart has been present on the Albanian market, close to the Albanian consumers for 4 years. Due to the growing consumer trend towards energy drinks,

Alfa S.A decided to produce a domestic brand in order to fulfill its customerâ&#x20AC;&#x2122;s need and satisfy them. In 2016, Dragon Heartâ&#x20AC;&#x2122;s portfolio was expanded with Dragon Heart Fuqi Naturale, which is the first Albanian energy drink with natural power.

Achievements Despite the aggressive competition in the energy drink category, Dragon Heart managed to be a good competitor in the Albanian market. This resulted from the

high quality of the product and that it has been prepared with natural taurine and caffeine in order to stimulate your mind. Dragon Heart energy drink has been bottled by Alfa S.A. The production facility that Alfa S.A owns fulfils all international standards, having been granted the latest ISO 9001:2008/ ISO 22000:2005 certification for food & drink safety and production processes. History In May 2013, Alfa S.A introduced Dragon Heart as an Albanian product, giving Albanians the chance to choose a domestic product among other imported ones. Due to the natural caffeine, Dragon Heart became one of Albanian’s most preferred energy drinks. In 2016, Alfa S.A launched Dragon Heart’s new flavor, natural power, which has been well-received by Albanian customers as a healthy alternative. Products/Services The portfolio of Dragon Heart includes: Dragon Heart regular and Dragon Heart Fuqi Naturale (Natural Power). The product is bottled in 0.25L can.

Recent Developments In 2016, Dragon Heart presented for the first time in the Albanian market the Dragon Heart Natural Power by giving to the consumers the opportunity to enjoy an energy drink without taurine and preservatives. It contains ingredients that are good for the human metabolism and vitamins B3, B5, B6 and B12. The ingredients of Dragon Heart are provided from the collaboration with one of the best companies in the world such is Dohler. Dohler is a global producer, marketer and provider of technology-driven natural ingredients, ingredient systems and integrated solutions for the food and beverage industry with a large global presence. Promotion Dragon Heart has always supported sports, especially extreme sports with high adrenaline. It promotes active and healthy life by supporting activities that have a healthy lifestyle. Some activities that it has offered its support are: “The Volleyball Championship”, “Cup of Albania-Snooker”, “Nationwide Open Karate Tournament”, “Cultural Heritage Festival Gjirokastra”, Taekwondo championship, football etc.

DRAGON HEART Dragon Heart Natural Power differently from other energy drinks doesn’t have taurine and preservatives, but it still increases performance, resistance and concentration. As well, it replaces the lost energy during physical activity and gives vitamins to your body.

Brand Value Dragon Heart affiliates with people who like to live to the maximum end enjoy every occasion in their lives. It is the perfect combination of ingredients for the people who drive, study sessions, drinking at work, while doing sports, going to clubs on night outs and a lot of other occasions that people need to boost their body energy. It gives people energy but in a natural way containing no preservatives.

We set the standar ts, the others follow

www.edilal.com

MARKET Market Founded in 1994, for more decades, Founded in 1994, for more thanthan twotwo decades, “Edil-al” construction company “Edil-Al” sh.p.k. sh.p.k. construction company has pre-has in the construction industry by vailed prevailed in the construction industry by becoming becoming a leader in Albania. a leader in Albania. Currently, “Edil-al” sh.p.k Company ranks Currently, “Edil-Al” sh.p.k Company ranks as the first one with a considerable working as the first one with a considerable working potential in constructing of shopping centers, potential in constructing of shopping centers, apartments, functional environments within apartments, functional environments residential complexes, touristic within villages residential complexes, touristic and ho- by and hotels projected andvillages administrated tels projected andwith administrated by companies companies long experience in the field. with long experience in the field. Achievements

Today the company records many successful ACHIEVEMENTS

projects, such as 15 individual buildings and big company residential and service Today 5the records many complexes successful in Tirana, by reaching a surface of 350.000 projects, such as 15 individual buildings and 5m2 for living and services spaces and 100.000 big residential and service complexes in Tirana, m2 for shopping centers. Amongst them by reaching a surface of 350.000 m² for living we have to mention projects such as ETC, and services shopKristal spaces Center,and The100.000 Eye of m² the for Lake (Syri i ping centers. them we have (Gjelbërimi) to menLiqenit),Amongst Kristal 2, “Greenery” tion projects such“Don as ETC, Kristal Center, The Complex, Bosko” Complex andEye lastly, awarded the of the “Concord Lake (SyriCenter”, i Liqenit),which Kristalwas 2, “Greenery” “best Complex, Residence“Don of the year”Complex prize accorded (Gjelbërimi) Bosko” and by the guru of real estate, Donald Trump. lastly, “Concord Center”, which was awarded the Today we of arethe notyear” simply constructers. “best Residence prize accorded byWe think of every aspect of your project and we the guru of real estate, Donald Trump. realize this by managing all life processes Today we are not simply constructers. We of our constructions, starting from urban think of everyand aspect of your project wequality respace its construction up and to the alize this by managing all life-processes of our of your life. constructions, starting from and Our reputation, as urban qualityspace producers its construction up to the quality your life. and respecting the timeoflimits, is our precious value. producers Our strength Ourmost reputation, as quality and is re-the dedication for client satisfaction by giving specting the time limits, is our most precious the best ratededication for the for investment value. them Our strength is the client made, thus building strong relations with satisfaction by giving them the best rate for them. the investment made, thus building strong reToday the company is ranked the first as lationsper with them. by building premises for your workload, Today the is ranked theand first shopping as per family, company functional services workload, by building for yourresidential family, centers within premises well planned functional servicesadministrated and shoppingby centers withcomplexes, the company. keepresidential our promises thanks to our in wellWe planned complexes, administrated by the company.

qualified, capable and experienced staff. The key of our success is the connection of best people in order to develop a project from the start to its finalization. Our technical and professional staff has gained experience in all fields and works closely with the team, so we can provide quality, planning and sustainable functionality. Our investment in training for capacity building of our employees, for each single person, has resulted fruitful. Thanks to the vision and entrepreneurship skills of our leaders and the great job of the staff, many interesting projects are already part of our future portfolio, such as premises that hold our style such as “The Eye of Tirana” (Syri i Tiranës) up to a variety of touristic villages alongside the Albanian shore. History Based on our determination to bring unique design and quality in any project, the company has gained an undisputable reputation by leading the history of construction as amongst the most successful in planning and implementing We keep our promises thanks to our qualiluxurious residencies in the country. fied, capable and experienced staff. The key of “Edil-al”sh.p.k, recognized internationally our success is the connection of best people for civil engineering, industrials andin order to develop aisproject from the start toinits infrastructure, a leading company finalization. the construction industry and hold a rich portfolio of investments and developments Our technical and professional staff has in the real estate in Albania. It therefore gained experience in all fields and works closelyproduces with the sustainable team, so wevalues. can provide quality, planning and sustainable functionality. Our inProducts/Services vestment in training for capacity building of our employees, for each single person, has resulted Civil construction fruitful. Residential buildings, residential buildings, Thanks to the vision and entrepreneurship residential complexes, residential or skills of our leadersNon andresidential the greatbuildings, job of the touristic villages. staff, many interesting projects are already Shopping and Business Centers, TV studios, part of ourPremises future portfolio, such as premises Schools, for public activities thatIndustrial hold our Construction style such as “The Eye of Tirana” Gasi and oil warehouses, Factories of Heavy (Syri Tiranës) up to a variety of touristic villages alongside the Albanian shore.

Industry, Saloons, industrial caserns etc. Infrastructure Highways and roads, Airport runways, Harbors. Recent developments Our activity cover urban, civil, market and industrial constructions. Starting early apartments with separate buildings, we have currently passed on planning and building complexes with wider living space and economic activity. In the last years we have been focused in the construction of touristic villages, office premises and shopping centers. Starting from 1999, “Edil-al”sh.p.k. is strongly oriented in producing constructing materials of concrete processing, thus covering 65% of the market. Together with other companies of the Group, we realised some of the biggest projects regarding infrastructure in Albania, amongst which the most well known are Rinas and Gjakova airport runway, inter urban roads “Fushë-Krujë – Milot”, “Rrogozhinë – Elbasan”, “Durrës – Plepa”. Industrial and public constructions of our company are part of the development strategy. HISTORY We would like to mention here several objects such as: saloons, studios, schools as unique well asdesign Based on our determination to bring an and electrical station of 50 MW. quality in any project, the company has gained Finally, our company aim at investing and an undisputable reputation by leading the history developing the Albanian coastline, as well of construction as amongst the most successful in as constructing contemporary harbors. planning“Edil-al” and implementing luxurious residencies Currently sh.p.k owns the most in the country. “Edil-Al”sh.p.k, recognized internastrategic points of the Albanian Riviera, tionally for civil engineering, industrials and infrawhich in the future are expected to bring structure, is a leading company in the construction another dimension in the Albanian tourism. Theindustry key of our stands at theofoninvestments time andsuccess hold a rich portfolio realization and high quality of our projects, and developments in the real estate in Albania. It engaging capable and qualifiedvalues. staff. The therefore produces sustainable cooperation and consultation with capable, communicative professionals since the RECENT DEVELOPMENTS creation to the realization of the projects, remains our strength. OurOur technical has achieved levels ofindusactivitystaff cover urban, civil,high market and professionalism in every field, offering thus trial constructions. Starting early apartments with separate buildings, we have currently

03 / RESORTI SAN PIETRO / SAN PIETRO RESORT

rojektuar për të qenë luksoz dhe unik, Resorti do të ketë 140.000m² të shperndare ne 4 lloje të ndryshme vilash, 4 lloje të ndryshme Palazzina dhe një Hotel me 5 yje, jo më të shume se 3 kate. Gjurma e ndërtesave është vetëm 51.500 m² shtrirë mbi një truall të bukur prej 350.000m², duke ruajtur nje

koificent te ulet ndertimi, me pak se 15%. Një planifikim i tillë i kujdesshëm ruan gjelberimin aktual dhe shkrin ndertimin me natyren duke e bere pjese te saj. I gjithi kompleksi eshte i rrethuar dhe kontrolluar me kamera sigurie dhe roje. Kompleksi ka 3 hyrje kryesore te

kontrolluara, ku njera eshte per hotelin dhe 2 te tjerat per zonen rezidenciale. Fshati Turistik ka akses të drejtpërdrejtë me plazhin, 1500m ekskluzivitet vije bregdetare që shtrihet për 190m gjerësi. Më pas fillon ndërtimi i integruar me pishat dhe gjelbërimin ekzistues.

Pjese e rendesishme e projektimit eshte gjithashtu rrjeti i bollshem i rrugeve automobilistike si dhe rrugicat per bicikleta dhe këmbësorë., duke u dhene perparesi ketyre te fundit. Ky rrjet është planifikuar në mënyrë që çdo vilë ose apartament të jetë i arritshëm me makinë si dhe të kete parkim te mjaftueshem per gjithsecilin si dhe mysafiret.

esigned to be luxurious and unique, the resort will have 140,000m² divided into 4 different types of villas, 4 different types small apartment blocks and a 5-star Hotel, no more than 3 storey high. The buildings footprint is no more than 51.500 m² stretching on a beautiful area of 350.000m², thus maintaining a low

construction ratio, less than 15%. Such a careful planning preserves the current greenery and seamlessly fuses the construction with nature by making it part of it.

The Tourist Village has direct access to the beach, 1500m of exclusive coastline 190 m wide. Then the construction area begins within the pine trees and existing greenery.

KATI PERDHE / GROUND FLOOR

The entire complex is surrounded and controlled by security cameras and guards. The complex has 3 main

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controlled entrances, one for the hotel and the 2 others for the residential area.

EDIL AL

An important part of the design is also the abundant road network as well as the bicycle and pedestrian alleys, giving the latter the advantage. This network is designed in order that each villa or apartment is accessible by car and has enough parking for everyone as well as for guests.

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San Pietro Resort with an innovative concept combines residences and tourism, affects the development of the area and brings exactly what the area is missing: Elite Tourism. In a strategic location on the beach of Lalezi Bay, it is the largest project of its kind, not only KATI I DYTE / SE in Albania but also in the Balkan region. Edil Al and Concord Investment have always been the leaders on introducing new concepts and bringing standards to higher levels. San Pietro Resort is another successful investment that relies on such philosophy. Lalezi Bay is part of the sandy beaches of the Adriatic Sea and the area is affected by northerly and southerly - 43 winds. Near the shore lies a green belt with high perennial pines.In this beautiful area, on a plot of 350.000 m2 and 1500m coastline with an exclusive beach is located San Pietro resort. With the luxury residential area and the 5-star hotel, this complex will Shëtitoret e gjera, të gjata që realizohet sipas normave CE dhe rrjetet The wide, long prome become the main tourist destination përfundojnë në plazh kulmojne në 3 kryesore jane: Rrjeti 24 ore i energjise the 3 small squares and “sheshe – piaza” të vogla ku gjenden dhe ujit te pijshem; Rrjeti i kanalizimeve the beach. Such small s for individuals and te families restorante, kafe, kend lojërash për fëmijë ujrave te zeza dhe telooking bardha; Sistemi different types of shops dhe çdo shërbim tjetër i nevojshem. i ruajtjes dhe sigurise ndaj zjarrit; Sistemi i necessary needs of cust Kështu,a e gjithë familja mund të seek ujitjes dhe Rrjeti i ndricimit rrugor. of with restaurants, coffee for place to refuge, quality relaksohet brenda kompleksit, pa asnjë markets…etc. Thus, the shqetësim për mungesën e argëtimit të San Pietro Resort me nje invenstim relax within the resort w construction and beautiful tyre të preferuar. gjigand, i pari nesceneries, Shqiperi per nga that they might miss the madhesia , ju siguron me te miren ne entertainment. Rrjetionly i infrastruktures eshteAlbania, i cilesine e projektimit dhe ndertimit duke not from but also from the mireplanifikuar dhe lidhur me rrjetet dhene garanci maksimale per investimin The infrastructure net kryesore te zones. Infrastruktura do planned and connecte region and beyond. tuaj. The 5-star hotel will be managed by an international name in the domain - 17 of elite tourism, “Melia Hotels International”. The Spanish Group is renowned for its high standards, quality services, and exclusive resorts. San Pietro Resort is fully equipped to serve as an oasis of relaxation and fun for the whole family, 365 days of the year. Proximity to Tirana and Durres makes it a second home for anyone who lives 20 to 40 minutes away. At the same time, it is a safe investment with quick returns, thanks to the annual increase of the property value but also the opportunity to rent all year round. 122

111

121

112

KATI 0

Palazinat A2

Blloqet e Apartamenteve

- Palazzina A2

Apartment blocks

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quality, image and commodity. Investing in capacity building of our staff inside Albania Bregdeti i virgjer and abroad by real professionals has resulted fruitful in long term. 1500m plazh eskluziv ne bregdetin e Lalezit

Promotion

Finding the perfect environment for you is a challenge we cannot resist. We like to create opportunities for you and all facilities in order to choose with high comfort, your perfect residential have a main buildingenvironment. The key of our success ate residences. It will y of 350 rooms that willlays at the fulfilling on time and quality th suites of varying in promises, engaging and capable ury that they will offer. our The occupy a total area of and qualified staff. The cooperation and s more than adequate ne of the exclusive consultation with capable, communicative he Casino and the SPA est in the region. professionals since the creation to the realization of the projects, remains our strength. Our technical staff has achieved high levels of professionalism in every field, offering thus quality, image and commodity. Investing in capacity building of our staff inside Albania and abroad by real professionals has resulted fruitful in long term.

KATI I PARE / FI

SHK. 2

SHK. 1

Sip.Perbashket

Sip.totale

Apartamenti 111

93.8 m²

7.9 m²

101.7 m²

Apartamenti 112

Siperfaqe Ap. 82.8 m²

7.0 m²

89.8 m²

Apartamenti 121

89.0 m²

7.5 m²

96.5 m²

Apartamenti 122

66.9 m²

5.7 m²

72.6 m²

KATI 1

Siperfaqe Ap.

Sip.Perbashket

Sip.totale

Apartamenti 213

96.5 m²

8.2 m²

104.7 m²

Apartamenti 214

85.8 m²

7.3 m²

93.1 m²

Apartamenti 223

91.7 m²

7.8 m²

99.5 m²

Apartamenti 224

69.6 m²

5.9 m²

75.5 m²

KATI 2

Siperfaqe Ap

Sip.Perbashket

Sip.totale

Apartamenti 315

96.7 m²

8.2 m²

104.9 m²

Apartamenti 316

86.0 m²

7.3 m²

93.3 m²

Apartamenti 325

92.0 m²

7.8 m²

99.8 m²

Apartamenti 326

69.6 m²

5.9 m²

75.5 m²

214

316

We have made this possible for you. We recommend you to follow step by step the

Brand Value

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We of course have an aim. We try to facilitate your choice by saving you time and money, bring to you the best information from different paths. Yes, you can choose online.

suggestions of our webpage and if you need our consultancy we are ready for it. Our reputation as quality guarantee and respecting the deadlines comprises one of our highest assessments. Our strongest point is customer care and providing them with the best rates and values in exchange of the investment made, building thus sound relations.

Market EHW Company operates in the sector of meat and bacon and salami processing since 1992. Starting from this year, it has been affirmed as the biggest and the most important producer in the Albanian market. In the foundations of EHW’s success stands the high quality of the meat processed, whose major part comes from the local farmers and the rest from the most wellknown companies of the meat industry in Europe, in places such as Italy, Germany or Hungary. The meat is part of the carefully prepared recipes from specialist of salami and bacon production and it is mixed with most natural and qualitative spices from the European market. The variety of products includes salamis and bacons from pork, veal or chicken. Another important element is the usage of advanced technologies, which are part of the EHW’s process since the beginning. They have been chosen to have the ability to be renovated in time. Achievements In order to ensure that the final product fulfills all elements of European quality requirements, an everyday control is conducted regarding the hygiene, raw material and nutrition values of the product.

In 2003, EHW has been certified from the prestigious Italian “Certiquality” institution with ISO 9001:2000 and HACCP. Therefore, the company today offers around 70 types of bacons and bacons, which are tasty, healthy, and freshly distributed everyday in retail shops of the company and the entire market.

History EHW has been part of the “Meat Processing & Salami“ sector since 1992. The company’s shareholders had the intention to bring in the Albanian market the ultimate German technology in the sector as the German knowhow. Of course everything

EHW Since the year 2013, EHW is exporting a high variety of own products in the Autonomous Region of Macau, in the Republic of China. The success of the products is so evident as immediately has passed from the supermarket chains to the hotelier industry. Not only the local people but also the guests and tourists in Macau Region has found our products very attractive and delicious. was developed in constant relation with the needs of the Albanian market and the traditions of the best-selling brands of salami in our local market. This is the case of “Tourist” salami very famous before the 90’s, brand that has been developed with successes from EHW. In these years it became affirmed as the largest producer in the Albanian market. What stands on the basis of this success is an accurate selection of the meat for processing, the use of an advanced technology and especially a strict control on hygiene and nutritional values of the products. EHW GmbH is certified with the standard ISO 9001:2000. Products/Services EHW GmbH products are various and made of pork, veal and chicken. Based on the type and way of consumption, the products are divided into several categories: Freshly baked salami Sausages, Hot Dogs, Parisian, Tirana, Mortadella, Salami-bacon, Bratwurst, Tullon, etc. These are products that are freshly

consumed, fried or slightly baked. Season baked salami Tourist, Saxon, Milanese, Koch, Napoli, Montana, etc. Baked bacons Baked bacon, Leg smoked bacon, chicken bacon, veal bacon, pork and chicken arosto. These products are served in thin and cold slices in order to experience their delicate taste. Crudo Salami Crudo bacon, crudo Milanese, crudo Napoli, Hungarian, Caccatorio, Salamini and Calabria. These crudo products are to be freshly consumed and sliced. They decorate and give taste to every meal. Recent Developments EHW GmbH have the intention to expand its presence in the Albanian market by organizing a network of mid-range shops and retailers owned by the company itself and in the same time have access in the supermarkets chains through over Albania, to be close and present to the Albanian consumer. Production is carried out in the modern establishment of EHW, which is situated at Km 4 along Tiranë – Durrës Motorway. The company produces about 70 kinds

of salami and ham, which are freshly delivered, on a daily basis, to the company`s owned distribution chain and trade network nationwide. Promotion As any company in the age of social media knows, the most effective promotion comes from passionate fans of the product. This is our strength in the local approach but we also use our website and TV commercials, to show and explain the passion and honesty towards our customers, how are products are made and why we remain there first choice in this competitive market. Brand value At the very heart of the EHW is a core belief that food plays a major role in promoting well-being and health. EHW is guided by the principle of providing the very best to its consumers. Healthy and quality meat products is the basis, on which this company has grown together with its customers over the last twenty years. That is the reason why today, just as twenty years ago, their strategy is to produce a premium product and create satisfied clients at the same time with respect towards the animals.

Market Enza Home is a concept brand offered by Yatas Group with more than 41 years of history to create new lifestyles. Enza Home shapes life with its products ranging from dining room to young adult room furniture, mattresses, textiles and accessories, and brings different lifestyles to your home with its modern and innovative approach. Alternatives for various tastes and living solutions that offer comfort in its most natural state meet design within reach at Enza Home, making a difference. Enza Home products have the strength of Yatas Group’s years of expertise that enables to meet all expectations of comfort and quality, durability and elegance, affordability and good design. Achevements Enza Home gives first priority to customer satisfaction with its wide service and maintenance network that extends all over Turkey, and offers much more than furniture to its customers — it offers a lifestyle. Enza Home invites you to meet brand new worlds at its global network of concept stores. History Enza Home products have the strength of Yatas Group’s years of expertise that enables to meet all expectations of comfort and quality, durability and elegance, affordability and good design.

41 years ago We started off by saying that everyone deserves a good sleep. We believe that healthy and quality sleep is not a privilege, it’s everyone’s right. For 41 years Our biggest principle has been to provide the best sleep to our customers with exertion, care and discipline. End of the 41 years We are proud to provide the most qualified and the healthiest sleep in the most reachable way. For more 41 years We are constantly working, improving ourselves and producing new technologies without forgetting that we are the leading brand.

From 7 to 70 Thanks to millions who fall asleep in their comfortable “Yatas” and wake up happy in the mornings… Products/Services Yatas Bedding Sleep World is also at Enza Home. Furniture, beds and home textile are all under one roof. Enza Home living room sets offer cozy and high-comfort usage, and embellish your life with rich fabric alternatives and extraordinary characteristics. Enza Home sitting room set models feature impressive color combinations and unique designs, and have been developed to ensure more spacious and roomy usage along with their functionality. Functional teen room sets reflect the spirit of the youth, and combine coziness and quality with comfort. Models designed with elegant details and creative color combinations attract attention with dynamic features. Enza Home brings its brand new kitchen collection, which includes stylish tables and chairs into your kitchens. Shining out with functional and aesthetic sense of design, kitchen tables and chairs do not compromise on quality for many years. Enza Home corner sets are integrated with comfort, quality, class, and accessibility features and will fit perfectly in your home. Enza Home leaves a remarkable impression with its bedroom collections featuring reliable quality and concept designs.

ENZA HOME Offer the advantage of owning a strong, modern brand in both Albania and the world that can fulfil different expectations and create demand. We are pride of representing a store of an expert institution in its field and a prestigious brand in its region.

Recent developments

Brand Value

Enza Home is expanding in a rapid growth. The strength of an international brand that exports to over 45 countries on five continents is followed by new customers that became regular by offering the best to their home. The vision is leading to an international retail concept that grow year by year.

Enza Home stands for strong brand recognition and a brand identity that

continuously renews itself and develops. It stands for wide range of products that cover all home and life styles: mattresses, duvet covers, sitting groups, dining sets, corner sets, bedrooms, home textiles and pillows. Also the product designs become trendsetters in the industry, and A legacy that speaks to the Yatas brandâ&#x20AC;&#x2122;s leadership and expertise, and a furniture brand perception that grows continuously from this legacy and that aims to differentiate itself from competitors.

Promotion The Pierre Cardin chair and the entire dining room set are designed and manufactured to provide elegance, comfort, class and modernity, while always having the unique experience concept for every customer. This is because Pierre Cardin offers its products with unique features and a home is not the same because of offering these products based on the tastes of customers, even in suggesting Pierre Cardinâ&#x20AC;&#x2122;s artifacts. 31

Market Founded as non-life insurance company in September 2004, under the name DUKAGJINI JSC, in December 2005, the company sells 100% shares and in March 2006 and enters in the market as EUROSIG JSC, entirely with albanian capital and with new shareholders. EUROSIG, as a consolidated insurance company, is located throughout the territory of the Republic of Albania with 22 branches and over 230 agencies, point of sale and representation. At present, there are over 300 employees at EUROSIG at central and local level. Achievements • At the ceremony held in February 2017, the insurance company EUROSIG Kosovo was honoured with the award “Suberbrands 2016” as a leader in the Kosovo market and second in Albania. • Mr. Kadri Morinaj is awarded the title “Doctor Honoris Causa” by UAC, School of Global Management, based in Florida, USA. • International Official Certificate STUBRAND Adria conducted its first independent survey in Albania by measuring the perception or image of 500 brands in 19 different categories among students (young people aged 18-27 years). At the end of the survey, it appeared that the EUROSIG brand enjoys a positive image of 64%, which implies a high level of emotional connection towards the EUROSIG brand. As a result, EUROSIG was awarded with the prestigious Certification of STUBRAND for 2017. • EUROSIG, following an analysis of over 2,500 companies in Southeast Europe, was ranked SEE NEWS instead of 76, 13 countries earlier compared to the previous year. • On November 24, 2016, at the inauguration ceremony at the Tirana International Fair organized by Klik Ekspo Group, President of Eurosig, Kadri Morinaj was honored with the “Golden Eagle” award, as a successful entrepreneur in the insurance business not only in Albania, but also in Kosovo and Macedonia. • For the important contribution to the economic development and employment of many citizens, Mr. Kadri Morinaj was awarded the Order “Naim Frashëri” by the President of the Republic. • At the ceremony organized by the Albanian Government on 28 December 2016, Eurosig 32

was honored with the “Golden Bee”award for business. • In the activities organized in Italy on December 4, 2016, the President of the Insurance Companies EUROSIG and INSIG, Mr. Kadri Morinaj, was awarded by the Papal Academy “Bonifaciana” with the title “Honorary Academician for 2016” with the motivation “On the commitment of active cultural contribution and social, in realizing the ideals, values and goals of this Academy”. • For the consecutives years 2014 and 2015, the Chamber of Commerce and Industry of Albania awarded the company Eurosig the award “Successful Entrepreneurship”. During the official award ceremony on December 13, 2015, EUROSIG was rated as: a) The biggest growth company in the insurance industry, for the third consecutive year. b) The company with the highest rates of payments for the damages. c) The company with increasing investments, expanding its activity in the Republic of Kosovo. • The EUROSIG President, Mr. Kadri Morina, is one of the founders of the prestigious annual prize “Pjetër Bogdani”. History Starting at September 2004, under the name DUKAGJINI JSC, and passing from May 2006 under the name EUROSIG, the Group’s expansion strategy in Kosovo continued with

the acquisition of the DARDANIA insurance company in 2014 and was finalized with the privatization of INSIG in 2016, giving the highest bid which consequently brought EUROSIG’s presence in Macedonia. The EUROSIG Group consists of: EUROSIGAlbania Non-Life Activity, EUROSIG-Kosovo Non-Life Activity, EUROSIG-Macedonia Non-Life Activity, INSIG-Albania Non-Life Activity, INSIG-Kosovo for Activity of Non-Life and INSIG Albania for life insurance activity. Currently, EUROSIG ranks first in the NonLife business in Kosovo. Even in Macedonia is an important fast-growing company in the Non-Life market. These developments have had a significant positive impact on Eurosig, in the growth and consolidation of its action in the insurance market in Albania and the region. The EUROSIG Group is the largest insurance family in all Albanian areas. Eurosig, is now categorized as an important factor and institution in the insurance market throughout the region. With all the competition in the Albanian insurance market, EUROSIG is not only growing from year to year, but in 2016, according to the latest Financial Supervisory Authority report, is ranked second in sales and redress. The EUROSIG Group has invested a relatively high cost of reinsurance with prestigious reinsurance companies such as the Hanover Re, the Polish Re, the Trust Re, Generali Italia SPA, Partner Re, Scor Re, Munich Re, Transatlantic Re, Atradius Re, and other potential clients, both in property

and motor insurance risks and in liability. EUROSIG also has co-operation with reinsurance brokers such as Aon Benfield (the world’s largest broker), JLT Re’s, fourth world broker, MAI Broker. Products/Services • Ensuring accountability to third parties (TPL) • Ensuring accountability to third parties (Green card) • Ensuring accountability to third parties (Cross boarding insurance) • Casco Insurance • Tracking Tool insurance (GPS) • Fire safety and additional hazards (active tab) • Insurance from business interruption • Security from theft • Provision of agricultural crops • Livestock insurance • Providing insurance on Passengers in Public Transport (active tab) • Provide Personal Accidents • Voluntary Health Insurance • Providing health in travel • Health Insurance for Foreign Residents in Albania • Providing Pupils and Students • Providing Product Responsibility (active tab) • Ensuring Public Liability • Ensuring Professional Responsibility • Insurance against all risks in construction (CAR)(active tab) • Ensure all mounting risks (EAR) • Machinery Insurance (MI) • Ship Insurance • Provision of goods during transport (Cargo) • TPL for Sailing Vehicles • Air Insurance. • Securing cash in the safe (CIS) (active tab) • Sigurimi i parave në udhëtim (CIT) • Insurance on Employee ineligibility (active tab) • Insurance of Money on the trip • Insurance against Forged Checks • Insurance against Counterfeit Banknotes • Insurance against Damage to office and content Recent Developments National and regional group with European standards, which produces excellent results in accordance with stakeholder requirements. It is a serious relationship

company with clients, welcomes every request made by them and stands close to the complete solution of the problems. In the focus of all the tasks and activities the company conducts, primary has been and remains customer service, a service that is carried out by qualified personnel and with a clear vision at work. Facing client’s needs we are always in the test, to improve and move further with our work. This has led Eurosig to position itself as the most trusted Insurance Company in customer service. Promotion They are always committed, with strategic developments, on being more efficient in the insurance market by increasing the quality and guaranteeing a fast, efficient and professional service to customers by offering competitive prices to their nationwide network and the region. There service will exceed customer requirements. This will be achieved through strategic planning, aiming at the sustainable growth of the Society, flexible structure, increasing public image, being closer to people in difficult situations, for maximum reimbursement of damages that may be caused to them. Assessing the professional capacities of our employees as an advantage to build competitive routes, relying on the income and financial resources that this society has, in the maximum engagement of each individual, the spirit of innovation and excellence. Through the accomplishment of new investments, they aim to modernize all the activity of society and informatize its system according to contemporary standards, creating the necessary communication facilities with clients. Brand value Eurosig, always with a clear profile, offers services according to European standards, consolidating its position and guaranteeing its reputation and reputation to regional, European and wider partners. They will continue to work to strengthen their identity by always offering the most accurate services to create a more consolidated image in the insurance market, on the basis of a viable and

client-oriented business. Eurosig sh.a., in the insurance market, with a qualified and experienced staff of long experience, will continue to provide a full financial guarantee against any risk of any kind. EUROSIG has provided support to education, art culture, public institutions, and vulnerable strata, financing dozens of activities that have been conducted internally and internationally. EUROSIG has paid a lot of attention to social responsibility. Eurosig has engaged human resources and spent considerable sums, which are directly available to society and the environment where EUROSIG exercises its activity, and beyond, the cultural, artistic, media environment etc. EUROSIG has continuously supported numerous activities such as exhibitions, book publishing, public institutions, music concerts, theatre works, promotion of national values abroad, sports activities, etc. This has enabled that support, that complement to the size that medium and large businesses are playing towards the development of art, culture and sport, showing that ventures like EUROSIG can play an important role in this direction.

EUROSIG On 19th of December 2017 from the Socrates Committee, Oxford UK: Eurosig Group has been recognised as one on the “Best Enterprises” in the field of insurance in Albania. Dr. Kadri Morina, president of the Eurosig Group Albania has been recognised as one of the Managers of the Year.

Market F&M Reklama is a strong and consolidated company in the market of Signs Manufacturing, Digital printings and Promotional items. The company has an experience of 10 years as a manufacturer, installer and maintainer in these fields. During these times of operating, it has been taking care of all the customers such as small and simple ones to the biggest and most important, fulfilling their needs with responsibility. Being different through creativity, product quality and service, made F&M Reklama a trusted name for many customers turning them into loyal clients. F&M Reklama’ s mission is to create a name and a standard which will be recognized and serve throughout the Balkan region and global market. Achievements F&M Reklama has experienced a fast growing and has earned trust since the beginning of

its activity. The company grew into one of the most successful companies in Albania referred to advertising sector. During these years, it has shown determination, passion and hard work, all based on the vision of creating a well known brand in the Albanian market and more. One of the strongest points of the company, is the dedication for the customer’s satisfaction by giving them the best. The key to success is the connection between sales representatives and the engineers with their labor teams in order to develop every project from the start to its finalization. History It all started in 2007 as a simple activity following the strategy of product differentiation, based on the market needs and customer’s desires. Since that time the ideas were clear enough where the company was headed. During this period, the staff has increased steadily and has

been specialized in the production of their products and services offering professionalism, experience and product improvement through new technology. Dedication and a lot of work raised a company which takes now an important place in advertising sector. Now F&M Reklama is one of the most serious and trusted partners for a large number of businesses in Albania. Promotion The company’s goal is to create a stable relationship with its customers by offering an unforgettable experience in quality service and customer care. The correctness, respect, communication, collaboration with partners, as well as the dedicated and trained staff are the most important keys, to fulfill customer needs. Guided by their values and beliefs, the staff handles every project that comes across their way.

F&M REKLAMA Is one of the main companies in the indoor and outdoor advertising, offering every kind of printings and brandings. It is growing fast beyond the Albania’s region, expanding the target market by accomplishing customer requests. One of the most important assets of F&M Reklama’s success, is the collaboration with the staff. Teamwork is the secret that makes them achieve uncommon results in every project they handle with.

Products/Services Nowadays F&M Reklama represents an important operator in the advertising market in Albania, for all products and services in this area, including: illuminated signs, 3D letters, professional works of LED technology, signs in the series, billboards, fuel stations, indoor/outdoor printings, promotional stands, promotional items, LED screens, etc. It uses different machineries, such as CNC router, Thermoforming machinery, Ploters providing large format printings up to 3.2m in width, etc.

These machineries are used to accomplish any kind of requirement that customers may have, regarded to printings in adhesive, banner, mesh, cast, paper, flags, making various geometric shapes and various letters in different depths with plexiglass or metalic materials. Recent Developments F&M Reklama has entered in the Albanian Market with a clear intention of becoming a well known brand by giving value & professionalism to its work. The company is continuously training their staff so they can

offer the best customer experience. It has recently earned ISO 9001: 2015 certification. This standard is based on a number of quality management principles including a strong customer focus, the motivation and implication of top management, the approach process and continual improvement. Also part of its recognition is OHSAS 14001, which is a standard that provides a structure for measuring and improving an organization’s environmental impact. Taking care of the external environment and pollution reduction plays an important role in the company’s principles. On the other hand, OHSAS 18001 represents another standard of health and safety at work, earned by the company. The staff is considered as one of the most valued assets of the company. F&M Reklama’s culture is focused on ensuring a safe and healthy workplace, by completing its staff with all working tools needed during production and instalations. A recent development of F&M Reklama, is a new factory being build, which will provide all kinds of products and services in advertising fields with the latest technologies. Part of these technologies are machineries such as: laser, UV printers, which offer users direct printing, creating unique graphic products according to their requests. Brand Value What makes F&M Reklama different? Over these years of hard work, F&M Reklama has become a trusted company in the advertising field. The company pays too much attention to her employees. It develops a lot of training programs to increase staff qualifications, quality in service, negotiating with customers, sales, management of situations and ethics in communication.

Market Glina is one of the most important mineral waters in Albania which springs from the famous and unique Glina source, located 25 km away from the city of Gjirokastër. Glina mineral water has been in the Albanian market ever since the communistic regime. It has been part in every family’s cherishing moments and a part of its nation’s pride and history. Glina is the market leader of Albania in the sparkling water industry. Achievements Various studies that have been performed on the physical-chemical composition of Glina between 1948 and 2008 have found that the water has a stable composition. Glina mineral water meets all necessary conditions because it is bottled using the most advanced bottling technology and the highest quality control system. Certified with the ISO 9001:2015 / ISO 22000:2005, this standard defines all of the requirements of a state-of-the-art food safety management system.

History The history of Glina water is very old and well known by traditional medicine for its curative effects. The first scientific study shedding light to its curative values was done in 1939 by the Graz University in Austria. Another study conducted from 1980-1990 by the Tirana Nephrology Clinic

proved its curative effects convincing all university clinics for everyday use. The most noted research is the one initiated in 1948 and lasted until 2008. Beginning in 1948 at the University of Prague laboratory, this study analyzed the physical and chemical properties of Glina. 1949 dates the complete study and the first scientific communication by Astashkina A., who at the time was a professor of the Faculty of St. Petersburg as well as a member of the Soviet Union’s Ministry of Health commission. Another important communication regarding Glina’s steady composition dates back to 1957. This communication was conducted by Agustinshki V. L., at the University of St. Petersburg. After 20 years, the first study conducted in 1969 was done by the state laboratory of Tirana along with the scientific communication by Tabaku, A. regarding the physical and chemical properties of natural mineral water Glina. The study concluded that during the twenty year period, the composition of the water did not undergo any changes at all. This conclusion was reinforced by a study

Brand Value Because of its great taste and its curative abilities, Glina is the market leader in its category. Its minerals that quench thirst while nourishing the body with the right amounts of microelements, as well as its optimized bottling technology performed with most contemporary standards of quality, makes Glina the perfect choice essential to human health. Apart from all these, Glina is the water that unites us; it has accompanied us from our childhood to youth, in different important stages and continues to be with us. Glina, “Një jetë me ju”.

conducted in Germany in 1971 at the Scientific-Research Institute of Frankfurt. In 1989, at the University of Ioannina, the “Prassos” firm conducted another study on the water’s composition. In 1990 in New York, the Third Food Division of the Pepsi Cola Company performed a full analysis as well. In 1996, more tests were conducted in Ljubljana, Slovenia. Products/Services Glina has established efficient sales, marketing and distribution system that has caught the attention of the market domestically and abroad. The product comes in four different packages. It is bottled in 0.5L and 1.5L PET containers, as well as in 0.25L and 0.75L glass bottles. Warehouse facilities which are located in Vrisera (District of Gjirokastra) and in Tirana (Capital City) are both adjacent to ports of exit for the product.

Promotion As part of its initiative in supporting the community, throughout the years Glina has continued to sponsor many various national causes and activities. In 2016, Glina launched a new campaign “Një jetë me ju”, showing that for years Glina is part of the family’s table, in pain and joy. It has accompanied us from our childhood until now. It is not only used for regenerating the body, for the prevention of kidney stones, etc., it is the water that unites us. It does not only remind us the beautiful moments from the past, but it continues to be with us in our tables, in our families. In February 2017, the II scientific conference was developed by the Albanian Urology Association, in which Glina was awarded as the only mineral water in Albania that has curative values.

Recent Developments Well over 15 million dollars have been invested in the bottling technology, an ongoing investment continuing to this day. The Glina factory now has the capacity to produce more than 30,000 bottles per hour. The water is licensed and exceeds standards laid out by the European Community and the US and has been exporting its products to neighboring countries such as Greece, Italy, Kosovo and as far as England.

GLINA Besides using Glina as a daily water to quench thirst, it can also be used for the prevention of kidney stones, treatment of metabolic, digestive tract and urinary tract diseases.

Market Who does not look forward to that time of the year, where one puts everything behind and just shuts down, packs the bags and leaves, to become part of a world of fun, relaxation, new experiences, adventure, or whatever it is that feeds ones soul! Wherever it might be, on a deserted beech, up in the mountain, in the middle of a family adventure, or just a get-together with friends, no matter what time of the year, if it snows, or if the sun is shining bright, everyone yearns for a well-deserved vacation, and no other but Global Travel better knows that there is no season for a holiday season. Offering a wide range of holiday packages, pre-set or tailor maid, as well as a great variety of travel arrangements such as flights, accommodation, transfers and many more, Global Travel is one of the strongest Tour Operators, offering the Albanian market quality for “every kind of pocket”. Specialized not only in leisure traveling, but also in a great variety of corporate services and arrangements, Global Travel is an asset not only to the individual market, but also a contributor to the development of business in the local market. Achievements Global Travel is one of the biggest and most consolidated Tour Operators in Albania. With 14 years of experience, offering a great range of travel arrangements and operating also on charter flight bases with well-known companies, Global Travel has been covering the needs and pleasures of all travel groups in the Albanian market. Furthermore, Global Travel has contracted with different Governmental Institutions, providing travel, accommodation and much more. Global Travel is one of the first IATA agencies in Albania, cooperating with over 250 sub – agencies within the country. Providing professional and successful quality travel, tourism, corporate travel and incentives, as well as ground handling services, Global Travel values honesty and integrity within the company and its’ employees, as the foundation that contributes to the strong customer loyalty, which is highly appreciated and considered a key to the success. Global Travel understands the high interest and importance on the provision of travel services, which will help the successful implementation of cooperation projects, 38

believing that the agency is uniquely positioned to successfully undertake projects of any typology. History Global Travel is one of the leading destination Management Companies, as well as one of the first IATA agencies in ALBANIA, operating a full – fledged travel agency, providing professionally and successfully quality travel, tourism, corporate travelers and ground handling service. This commitment has contributed to the growth well noted over the last two decades. The honesty and integrity of Global Travel and its’ employees is the foundation that contributes to the strong customer loyalty, valued so highly. The staff of Global Travel is composed of a diverse group of individuals, each with unique experiences and trainings. What all have in common, however, is a strong work ethic and a philosophy that drives Global Travel to expend every resource, when servicing the market. Today, Global Travel serves the major parts of travel, corporate and business, vacation and leisure, meetings and incentives, each closely linked in a unique style that compliments the specific needs of every single client, eager to share individual experience, and demonstrate commitment to making ones travel experience, the very best it can be.

Products/Services Global Travel is confident that the services provided will effectively address everyone’s needs. The goal is to serve professionally, based on detailed working plans and project management approach, with strong emphasizes on monitoring and evaluation in accordance to international standards while assuring cost saving, service reliability, customer satisfaction. The corporate travel department has five, highly skilled and motivated travel professionals, with over 21 years of combined travel industry experience. They remain at the clients’ disposal to meet every aspect of their need, including end to end travel management solutions and develop strategies. - Guaranteed lowest airfare with the latest technology of CRS (computer reservation system) Amadeus, Galileo and Sabre, Global Travel has the capability of securing worldwide reservations with all airlines, car rental companies and hotel properties. - The fare savings software delivers automated low fare searches, multi – city routing and automatic seat checking. This system allows the tour operator to offer exchange rates, weather conditions and overseas required documentation, while automatically ensures that every reservation compiles with the clients project’s business

GLOBAL TRAVEL Did you know that Global Travel is not just a Tour Operator, but a big family which considers the client a close member of this circle, and takes care of him as such? This big family, not only fulfills all needs and wishes of each and every client, but also assists and finds solutions to their financial wellbeing, by creating and offering personalized arrangements and possibilities, which fit the structure and status of every individual, family, corporate…..each and every family member! www.globaltravel.al standards and policies. - Airline corporate, air travel discounts & loyalty programs, ensuring that clients are receiving all corporate discounts, mileage credits and more, through negotiated, confidential corporate agreements with most air suppliers. Furthermore it offers membership commences upon enrolment, a personal account opened with the Miles & More Program or company account with the Company Plus Program. - 24 – hour project travel assistance, regardless of where you are or what time of the day it may be. 24 / 7 assistance is provided through a phone line available for a prompt service assistance and possible, additional reservations en route. - Absolutely correct arrangements: the correct air ticket must be booked, the preferred seating reserved, the frequent – flyer number recorded, and the ability to change reservation at a moment notice must be ensured. - Creating confidential, individual travelers’ profiles, assuring that the client will not repetitively be asked. The profile may include office-, mobile phone numbers, seating preferences, information on membership frequent traveler programs, preferred airline, meal and other special requests. - Delivery of last minute tickets. The mission statement of Global Travel: “Build a long lasting relationship with the customer, and offer them a unique

experience in service quality and customer care”. Recent developments Even though Global Travel has offered travel arrangements all over the year and all over the world, during the time of its’ operation in the Albanian market, in the remaining time of 2017 as well as beginning of 2018, the agency will concentrate in promoting the organized winter tourism. The first destinations of this series of exclusive tours will be Vienna, Budapest and Prague, all to be experienced in a magical atmosphere, combined with quality, service and comfort. Not only for groups, but also for individual travelers, Global Travel will provide packages with various themes, such as recreational, adventure, sports, family vacation, relaxation, romance and much more, during winter 2017 – 2018. Promotion It all starts with a warm greeting from a nationally and internationally certified, trained and licensed Albanian guide, at the “Mother Teresa Airport”, assisting during check in procedures and offering a short introduction before take-off to the chosen destination. After a smooth landing of a direct flight, with the best airlines operating in the international market, further assistance is offered upon arrival, leading all group members to the dedicated, first class transfer arranged and waiting to take you to the heart of the city. The Global Travel highly qualified guide will be with the group throughout the tour, offering professional assistance 24 / 7, fulfilling all the wishes, while personalizing the free time at its best. First class accommodation, located in the city center, provides comfort and access to the most important locations during the stay. No matter if your main interest is history, culture, art, gastronomy, relax, fun, or shopping, you can reach all within the

blink of an eye. A dedicated city tour with a comfort bus, professional local guide and the Albanian logistic guide will take you to the main attractions of the destination, making the group feel part of the authenticity of city, exploring it at its best. These and much more are part of the Winter Exclusive Packages of Global Travel, all for a price which is prove of the concept “Value for Money”, affordable from each and every middle class household in the Albanian market. With a taste of winter warmth and coziness, tradition and hospitality, experience and cultural growth, the tour ends with a friendly “I will see you again” at the Tirana International Airport “Mother Teresa”. Global Travel welcomes all those eager to experience quality traveling. Brand Value Global Travels’ goal is to build a long lasting relationship with the customer, and offer them a unique experience in service quality and customer care. During the 14 years of operation in the Albanian market, Global Travel has fulfilled this goal at its best and has managed to create, keep and expand a client pool which returns satisfied on yearly, monthly and even weekly bases. Not only the clients, but also the supplier pool of Global Travel has strengthened and expanded over the years, providing a wider range of products, offering wider possibilities to fulfill the needs of the market. Part of the development of all the above, as well as one of the reasons to the general growth of the company, are the always up to date technology and structure, internal operational development and the simultaneously moving administrational skills. All the above are the key to a successful business, achieving successful progress, providing accomplished products, deriving to satisfied clients. 39

Market Ideally located in downtown Tirana set within the shopping and business district, the hotel is only 3 minutes from the House of Parliament, the National Art Gallery, the Opera and Ballet Theatre and the popular Ensemble Theatre, This newly built hotel, The Plaza Tirana, is the ideal choice for business and leisure travellers alike offering unique services and facilities in a 5 star environment. With a prime location at the center of the city, The Plaza Tirana is perfectly placed to access the main tourist attractions, museums and monuments in Tirana as well the shopping and business district. Achievements The imposing building of 23 floors, boasts190 spaciously appointed rooms and suites that exert ultimate luxury standards to endorse indulgence and an inspiration of elegance and charm in a unique modern design. The 24 hours fitness gym, and our “Oblivion Wellness Spa”, is a beautifully designed oasis. Both facilities are offered to our guests to for complete fitness, relaxation and to rejuvenate. History The Plaza Tirana is a luxury hotel in Tirana, Albania. It is located on 28 Nëntori Street, near the Skanderbeg Square. At 85 metres (279 ft) tall, it

consists of 23 floors.[1] The design comes from Belgian architectural firm 51N4E, and construction started on 14 January 2007 Products/Services Rooms and Suites 190 design appointed rooms and suites are spread in our 23 floors. For guests who intend on extending their stay The Plaza Tirana offers the possibility to rent weekly Serviced Apartments which include a private kitchenette. A home away from home, with everything you need in an elegant apartment while also giving you the chance to enjoy all our hotel services, as daily cleaning, 24h room service, 24h GYM, our Oblivion SPA, and our Concierge service, who will be glad to arrange your daily shopping, making finding what you ordered directly in your pantry or your refrigerator. Apartments Features Free WIFI, Working Desk, Flat Screen TV, In Room Safe, Minibar, Kitchenette, Shower, Separate Living Room and Bedroom, Nespresso Coffee Machine, Complimentary Water, Beds: Queen and Average Size: 62 m2 The Plaza is the ideal destination for food lovers, offering you three different restaurants each with its own character and style. OBLIVION SPA After a rough flight or a hard day’s work we invite you to join us at our temple of relaxation, where every

sense contributes to a sensational experience of wellness. A timeless space of 600 square meter that combines innovative technology with the calm and comfort of a luxury facility. Feel yourself letting go by trying the traditional SPA services or caress your senses through our unique face and body treatments. Oblivion Spa is also the perfect place for very exclusive, intimate and unique events as anniversaries or particular moments. Our private Spa which includes Finnish Sauna, Relax Area, Turkish Bath and Emotional Shower is a true haven of tranquillity. FACILITIES: Finnish Sauna, Turkish Bath, Mediterranean Bath, Relax Area, Salt Room, Jacuzzi, Kneipp Path, Emotional Showers GYM A complete gym environment where you can enjoy a premium training experience, for both occasional gym-goers and those who wish to keep in line with their fitness goals wherever they are. Our Gym offers the new stylish Technogym Personal range of cardio, the Plurima strength and functional equipment with cutting-edge design and energy saving technology. To enjoy a highly personalized experience try our wellness studio equipped with ARKE tools for functional training. MEETINGS Choose from our 8 event rooms, able to accommodate up to 350 guests The Plaza Tirana offers 760 m2 of meeting and function space, hosting up to 350 guests. Hotel facilities

include the main event room, Queen Geraldine that can accommodate up to 350 people, Dora D’Istria for up to 100 people, Marin Barleti for up to 85 people and Jeronim De Rada up to 170 people. All feature stateof-the-art multimedia technology and wireless Internet connectivity. Expert event planning staff is celebrated for distinctive menus, décor and entertainment, with an emphasis on originality, quality and unparalleled service. From small gatherings to extravagant banquet, The Plaza is a most remarkable location for events of all kinds. Recent Developments SPA Rituals #SPARituals is designed to successfully deliver an unforgettable weekend experience of relax and professional treatment in the

capital city of Albania. Services included are: Breakfast • Free Wi-Fi Internet connection • Free parking • Free massage 30 minutes/person/ stay(Upon availability, prior reservation is needed) • Free access in our GYM and OBLIVION SPA • Spa Ritual Optional: Detox, Relax or Exite

8 event rooms that can accommodate capacities of up to 350 guests. Each room is multi-functional and is equipped with state-of-the-art features. Ideal for banquet functions or cocktail receptions and business meetings.

Promotion It takes dedication, perseverance, creativity and an experienced team of professionals to offer our guests fine Albanian hospitality. At The Plaza Tirana, we achieved in becoming a first class hotel in Tirana. Brand Values The Plaza is the place to meet and celebrate in Tirana. Choose from our

HOTEL PLAZA The hotel Plaza Tirana is also a destination for the gourmet lovers while local and international choices offer lavish tastes meticulously prepared to perfection: Dining choices include – Panevino, Convivium and Savor. Restaurants for memorably events.

Market In 1992 were the moments when the market conception of economy in Albania had just started, different from the total planning economic system. The first activity of the company has been the opening of a small restaurant, located in the center of Maminas, called “Shelgu”, which was in 2005 reconstructed into another view. The common hard work of the 6 brothers made possible that this activity is shaped differently in its philosophy and objectives. This is the starting point of the name “INSIFA Shpk”, which comes from putting together first letters of their names. In their philosophy it was prevalent fast and quality service for their clients. Achievements Insifa Company became known all over Albania, Kosovo, Macedonia and Bosnia Herzegovina. Our mission is to offer quality products to customers through commitment and technology. Our vision is to contribute to achieve best quality in case to represent our country in different European countries with our products. History Insifa sh.p.k started its economic activity on 10th of June 1992. Continued success and progress in their infancy did that, the company to expand the activity. In 1995 first investment was to bought a bar restaurant in Maminas. In 1997 invested in the factory to produce confectionary products This investment expanded in producing different candy. Products/Services Insifa offers a wide range of products fitting the constantly changing and evolving need of the Albanian customer. We offer a variety of food and sweets products, as well as the best services at the Adriatic seaside in Lalez Bay. Our services in the bars and restaurants are offered with passion for quality. Our motto is WORK FOR QUALITY BECAUSE QUALITY IS THE PLEASURE!

Recent developments In 2004 Insifa Company invested in a manufacturing and packaging chocolate. In 2007 was realized another investment for pasta production. In 2010 was invested a resort “Insifa Beach”, in Lalez Bay. We aim at diversifying the range of products and our services to be in coherence with marketing evolution so they start exporting in:Macedonia, Kosovo, Serbia, Bosnia Hercegovina, Israel, Palestina, Romania

with main products like: Sei Dolce, Dolce Mio, Big Roll, Ciambele, 8 Kek, mentol, strawberry and coffee candys, as well napolitan, gold, latte, hazelnut bar, and also candys like Rubby Coco, Junior, Coco love, Rocky, Pit Moll, Pit chocolate ect. Promotion The satisfied, happy and loyal customers are Insifa’s best promoters, who enjoy the benefits of all our services and recommend it to their close relatives, friends and

INSIFA Insifa has made possible the production and distribution of 99 branded products that are now present in Albania, Balkan area in Italy and in Israel. With 23 brands of candies, more than 70 branded chocolate bars, Insifa has reached the objective to have the widest approach to the clientâ&#x20AC;&#x2122;s needs, facing the competition of the much bigger and evolved markets of the neighbours, that are famous in this segment of the market as Italian, Turkish and Greek markets.

associates. The company is committed to direct communication with its customers and detailed presentation of its offer, through educational information in terms of the quality offered. Brand value Over the course of its history, Insifa has invested great funds in continued development. Development is based on gathering top-notch experts in its domain, who can give their contribution to the company that always raises the bar higher. The company attains brand values with hard work, innovation, risk-taking, education, introducing fresh staff with a rich knowhow and a desire to advance. Our products are in favor of the client and coherent among themselves. 43

Market Since inception LUFRA started to produce dairy products that were to be offered to the Albanian market and every Albanian family. As of today, in 2017 as per our own market study, it results that we have a 35% market share in Albania. We have been growing and expanding with the slogan “The Leader in quality and present in every Albanian table”. Achievements This year marked the 25th anniversary of the company and it has been quite an important year. Since March 2017 Lufra obtained the exclusive representation of the Lactalis Groupe products in Albania with important names to be distributed such as Galbani and President in the whole Albanian territory. Furthermore it received from the Association of the Food Industry the chair of the Albanian Dairy Producers. History As a company founded in 1992, LUFRA has continued since to expand both geographically and also on the variety of products offered in the market. 2013 marked the start of the TetraTop collaboration for the provision of the fresh dairy products through the ESL (Extended Shelf Life) system. Certainly furthermore the factory has expanded by doubling its’ capacity and the laboratory for the milk analysis was fully modernized. Products/Services The company successfully continues to grow in size and product portfolio. Apart from providing the fresh milk, yoghurt, cheese, ayran and butter. Apart from that we invested in becoming more health aware and launching in the market Yogurt Zero

LUFRA The name of the company stands as an acronym of the family: the two sons LUis, FRanci and Antoneta and Arben, thus the foundations of the company stand upon the belief that it is a family business which brings a product from the Ndreka family to yours.

– with 0% fat and also more environment friendly launching the removable top for the yoghurt thus making it easier for recycling carton and plastic.

years of quality leadership in the Albanian market, introducing its’ new vision which aims targeting the international markets and exporting.

Recent developments

Promotion

Apart from the collaboration with Lactalis Groupe, Lufra this October celebrated 25

Our strategy for this year was in focusing on a full campaign for the fresh milk and

another one on the drinkable yoghurt. The fresh milk campaign initiated with a TV spot and the cow mascot Lula, followed by activities of photo contests in 8 cities of Albania throughout the summer. The drinkable yogurt campaign, launched with the Hamlet TV Spot with the tag line “It is yogurt and it is drinkable” followed by billboard advertising and extended social media campaigns. Brand Value At LUFRA we believe that our brand value stands in the total of how often people will choose to buy us in a refrigerator full of other choices, it is a function of their memories of all senses, expectations met and the desire to enter a point of sale and instead of saying “I would like to buy some milk, or yogurt or cheese” they will enter and say “Can I have a LUFRA?”

Market AD.PASCUCCI CAFFE is a private limited company organized as a Limited Liability Company (ltd). On 23.02.2006 Pascucci Cafe is presented in the Albanian Market by AD Distributor, centered in Durres. In a very ccompetitive market, openandwithout precise roles, and by following the need of the Albanian consumerson a produt essential to there daily life, Pascucci have entered by offering the italian tradition of the espresso in the bars and the high quality of a family with high pretention and demands to impose there high standard. Achievements Pascucci Caffe is able to supply a number of more than 1000 premises in the Durres and Tirana areas. The performance of Pascucci Caffe in Albania is as good as AD Distributor is valued by Pascucci Company as one of the best Distributors in the Balkans. Considering the positive performance in the Albanian market, Pascucci decides to invest even more importantly and so the first PASCUCCI SHOP in Albania is inaugurated. In September 2010, a new AD Distributor building was completed. Designed to better organize and work with AD DISTRIBUTOR employees, customers and associates. History It was 1883 when Antonio Pascucci, the son of two weavers, decided to devote himself to

trade, becoming a small manufacturer. He devoted himself to alimentary products, as on the 15th of July an agreement between Italy and England was made in order to ratify the freedom of trade and navigation between the two countries. Among the products he traded there was colonial raw coffee, which became his passion. Pascucci Caffe starts to be delivered first in Durres cityâ&#x20AC;&#x2122;s cafes such as Nikol K, Gelateri Cela, Oslo, Sunset, Aurora .. etc, in Tirana in the cafes of Graal, Urban, Black and White, Romano .. etc â&#x20AC;Ś Continuing to expanding distribution network extending to Kavaje, Elbasan, Lushnje and Fier.

In 2008 it creates its distributors in Vlore, and during 2009 it begins to be distributed also in Shkodra, as well as throughout all the cities of Albania. Today, AD.PASCUCCI CAFFE is a significant part of the local market, strengthened over the years, today AD.PASCUCCI CAFFE represents an advanced business standard and is one of the leading companies in the field of import and distribution of coffee in Albania.

Products/Services Pascucci is not only synonymous of mixtures of coffee, but it offers to its customers a wide variety of products to be enjoyed at any time of day. The pride of the range Pascucci are without doubt mixtures. From the organic one, the latest produced in Pascucci, to the other mixtures that have shaped the history of the roasting. The sensorial itinerary continues with the wide range of teas, each with its beneficial properties, each with its own flavor and aroma. Also the soft drinks industry is in constant evolution. Biologically certified, the three types of tea are becoming day by day, inevitable products in all the Pascucci points.

You can find coffee machines for home, pods, cups and all you need to taste the Pascucci products at home, in all the PASCUCCI SHOPs or on www.pascuccistore.com or on www.pascucci.al Recent Developpments

Promotion

At Pascucci we know that promoting harmony and sowing its seeds at work is a good way to improve the human being and its actions. At Pascucci we know that working with the utmost respect for human dignity and for the surrounding environment let us find again balance and cooperation until reaching the right harmony.

In 2000 they inaugurated the pilot centre CAFFĂ&#x2C6; PASCUCCI SHOP: a single brand, replicable sales point. In the same year, they also set up a project for a new plant intended to reach the best quality; the location is still the town of Monte Cerignone, because the climate keeps the raw coffee moisture stable. Later on, the Pascucci roasting system (with sound control) was patented. In 2006 the Chamber of Commerce awarded a prize to Alberto Pascucci as he helped the family company to reach the winning post in terms of qualitative excellence. Brand Values What makes Pascucci Caffe so successful? The very high quality of Pascucci coffee which is obtained from a special mix of 12 different grains, combined with the correctness and quality service that AD Distributor brings in Albania.

PASCUCCI Currently Pascucci Cafe is present in the main cities of Albania and regularly supplies over 1800 bars.

Market Since 1991, Pepsi has been present on the Albanian market, close to the Albanian consumers for 26 years. Imported by Alfa S.A, this powerful brand has managed to be one of the most demanded carbonated soft drinks in the market due to its high quality and unique spirit for all these years. In the Albanian market, carbonated soft drinks own the biggest pie on the chart compared to other drinks. Today the Pepsi brand portfolio enjoys leading market shares for most of the products. Achievements Since 1991, even though going through a difficult socioeconomic situation, Pepsi has successfully been bottled and distributed in Albania by Alfa S.A, by maintaining all the high quality PepsiCo standards and requirements. The production facility that Alfa S.A. owns fulfils all international standards, having been granted the latest ISO 9001:2015 / ISO 22000:2005 certificates for food & drink safety and production processes. The plant is also audited by internal and external supervision once a year, by AIB International Company, in order to ensure compliance with PepsiCo standards.

Moreover, through the years, Pepsi in Albania has successfully implemented most of the worldwide marketing campaigns, and has also created new ones dedicated only to the Albanian consumers and their preferences. Through hard work, commitment, investments, and passion to achieve the best results, Pepsi Albania won two prizes awarded by PepsiCo in 2015, for the best implementation of “Pepsi Challenge” campaign and for adapting and presenting in the best way possible the new packages, +250ml, of the brand in this market. Furthermore, another achievement of Pepsi was on 25th of March 2017, where it made Guinness record in Albania. Thousands of Albanian youngsters became Guinness World Records title holders after taking part in the world’s largest cup percussion ensemble. Organized by Sirea Film, an NGO organization that encourages young people to get involved in performing arts, and with the purpose of instilling a sense of national pride, the performance-sponsored by Pepsitook place in the streets of Tirana. This event was more than five times larger than the previous record-setting cup percussion ensemble.

S.A was created, now under the umbrella of Agna Group, and started to import and distribute well-known brands on the Albanian market, including Pepsi. Pepsi was not just one more new brand in the country, but it represented a free spirit and a new era that begun in Albania, after the fall of communism. Along with the great taste, it brought to consumers the dreams for a better world. Due to big investments, in 1997 Alfa S.A. constructed a very modern factory in the village of Glina, Gjirokastër to make the production of different drinks possible. In 1999 Alfa S.A. received the status of Official Bottler and exclusive Distributor for Pepsi for the Albanian territory. This signifies an important moment, not only for the company but also for the Albanian market, as such well-known brands would be allowed to start production in Albania only if the production plant is considered capable of production with high, up-todate standards. Through all these years, Pepsi Albania shares the same values with PepsiCo by strictly implementing them in each and every step.

History

Products/Services

In June 1991, just as Albania opened its doors to trade with the western world, Alfa

For 26 years now, Pepsi has shown stability in the market by offering the best quality,

price and portfolio to the consumers. The portfolio of Pepsi in Albania includes, Pepsi regular, Pepsi Max and Pepsi Twist. The product comes in different packaging. It is bottled in 1.25Lit, 1.75Lit and 2.25Lit PET containers, as well as in 0.33Lit can and 0.25Lit glass bottle.

PEPSI

Recent developments Due to large investments in the production plant, in 2015 Pepsi presented for the first time on the Albanian market a new innovation in PET packages 1.25Lit, 1.75Lit and 2.25Lit, by giving to the consumers the opportunity to enjoy more Pepsi at a better price. The new packaging was introduced to the market with this innovative idea which brought +250ml as a gift to the consumers, thus offering them the opportunity to enjoy every moment of their day even more, at any occasion. Promotion During 26 years, Pepsi Albania has managed to implement many worldwide campaigns which aroused and triggered the consumers’ attention by participating in different promotions and winning gifts, trips etc. Also, many well-known singers have performed in Albania supported by Pepsi, thus, not remaining anymore the remote dream of many generations (Scorpions, Europe, Akon, James Blunt, White Snake, Def Leppard, Zucchero, Reamon, Anastasia, John Newman etc). Moreover, important TV productions are supported by this powerful brand such as, Summer Nights, Rococo, Formula 1, Star Academy, Magic Songs, Dancing with the Stars, X-Factor Albania,

etc. Beauty competitions were other productions supported by Pepsi Albania like, Miss Globe, Miss Albania and Albanian Beauty Ambassador. Pepsi has given great support in promoting talented youngsters for their dreams to come true; some of these events include Rinfest, Giffoni, Kripmjaltëzat, Mikrofoni i Artë, Sportive Dancing Championship, Milan Junior Camp, The Day of Europe. Furthermore, Pepsi has always given its support for the social wellbeing and especially for the categories in need, such as orphans, abandoned third age people, and poor community groups etc. Last but not less important, Pepsi had a three-year global partnership with UEFA, being the official sponsor of it. UEFA Champions League is one of the most prestigious and universal sports competitions in the world and with more than a billion football fans watching the matches every season. This partnership presented an unprecedented opportunity

Bottled and distributed in Albania by Alfa S.A since 1991, Pepsi maintains all the high quality PepsiCo standards and requirements. During all these years, Pepsi Albania has managed to implement many worldwide campaigns which aroused and triggered the consumers’ attention, also has given its support for the social well-being and especially for the categories in need. for both parties. Pepsi is passionate about football, and always wants to share that passion with UEFA Champions League fans in Europe and around the world. Brand Value Pepsi has been very successful in building a global brand with clever marketing and communication, thus being the brand of the next generation. Pepsi is with those who follow their passion, who live the excitement of the moment and live for now. Throughout the years, many celebrities from music and football categories, have been Pepsi endorsers. Pepsi Albania as well has supported young talents, in both sport and music categories, to follow their dreams and their passion. Fun, young, enthusiastic that is what Pepsi stands for.

Market Pierre Cardin’s world is made from multiple things; it is protean as well as avant-gardist. Fashion, accessories, jewellery, fragrances, furniture, theatre costumes, tableware, and even Maxim’s restaurants…Such is the innovating world of Pierre Cardin’s brand. Geometric shapes (circles, triangles…) related to the blending of traditional and new synthetic fabrics to create unique and inimitable lines, recognized all around the world. Everything represents an inexhaustible source of inspiration to the designer: Japan and China’s lifestyle during the 60’s and 70’s, all amazing and unusual encounters, everyday life, but also the social, cultural and industrial evolutions and revolutions. Each of his collections is an evidence of a fierce appetite for experimentation. Achievements Pierre Cardin, among other, worked on the design of car and aircraft carpets, continuing with furniture production. Pierre Cardin furniture is made of natural antibacterial and anti-cancer materials, handcrafted with a special design for each. History Pierre Cardin came for the first time in Albania in June 2010 with a store in City Park. Over time, brand Pierre Cardin became even

more powerful in the Albanian market. Today this brand has expanded with Pierre Cardin furniture & accessories and is represented in Albania in 10 outfits for women and men and home furnishing products and sets, mainly in giant showrooms. Products/Services Product/ Services Products that can be found in the Shoe Room and Pierre Cardin stores are; • Carpet Wallpaper

• Furniture (living room, table, bedroom, children’s room, etc.) • Tapestry (handicrafts from the Middle East) • Mattress Accessory Pierre Cardin. Products produced with the utmost dedication of handmade masters of handkerchiefs who over the years have followed the ancient tradition and culture of these works. Industrial wallpaper for the production of which are the latest technology lines for the knitting of natural and artificial yarns, which through this technology and their knitting have brought high-quality products and with unusual designs. Shearing and Carpet wallpaper Pierre Cardin have naturally occured in the living areas of the living rooms, salons and children’s rooms due to the maximum comfort that these materials provide. In handicrafts, among the most prominent are: Fendi, Zigler, Shirvan, Nepali, Afghan, Royalipec (Silk), Seraf, Hereke etc. Recent developpments New technology is involved in all the production line by mixing maximum comfort with modern life. In the case of mattresses, beds, accessories and all of the bedroom set Pierre Cardin have given the bedroom a sense of comfort and maximum elegance. This is primarily due to the organic fibres that produce the mattresses Pierre Cardin. Mattresses, which are sensitive to weight and body temperature.

PIERRE CARDIN Tapestries are handicrafts that take years to produce. Craftwork goes over 2 years for a carpet. The material with which it is produced is the highest quality Wool and Natural Silk of the finest quality. Their density starts at 600,000 knots / m² and goes up to 2 million knots / m². Thanks to the combination of silk wool, the tapestries have as their characteristic the brightness. The way the light falls and is translated into colors is magical. The tradition of the countries where they are produced is thousands of years, turning shades into ART. because Pierre Cardin offers its products with unique features and a home is not the same because of offering these products based on the tastes of customers, even in suggesting Pierre Cardin’s artifacts. Brand Valuez

Promotion The Pierre Cardin chair and the entire dining room set are designed and

manufactured to provide elegance, comfort, class and modernity, while always having the unique experience concept for every customer. This is

Today, Pierre Cardin is the leader in textiles and home furniture, where the emphasis is on building luxury, elegance, quality and maximum comfort for those who choose to give their personality to Pierre Cardin. Pierre Cardin and its products, have achieved maximum customer ratings in terms of the value and functionality of the products. This has been achieved only through a commitment and maximum professionalism in providing these values and uninterrupted care even after product purchases.

Market Artistic Pirro Jewelry is best described through innovative design and revolutionary technology. Since its foundation in 1995, infinite jewelry and artistic masterpieces are in the hands of those who really trust the values of inherited craftwork, combined with passion and innovative technology in Albania and abroad. Achievements Artistic Pirro Jewelry is the most appreciated and estimated brand, when it comes to choosing the most important jewels in life, but also for company’s annual gifts, national and internationals festivals and in many other fields and industries. Artistic Pirro Jewelry offers design, long-lasting product and shining symbolic emblems for state institutions, as well as private ones. Besides all this, Artistic Pirro Jewelry is ranked amongst the first sponsors of main cultural and artistic events, as the biggest

supporter of national values with numerous cooperation certificates. History Everything started through a valuable project in ’86-87, with the aim of making the emblem of the 9th Congress of that time. The dream and wish of Pirro, after pursuing his degree in mechanical engineering, started to materialize in this special project. For this product a special personalized pantographic machine was created, which could work in miniature sizes. The emblem of the Congress marked the first success of Pirro, by showing his detailed and creative work. The appreciation from high institutions was materialised in organizing the first gold exhibition in Albania, which was followed again by some special individual projects. The investments of the years ’94-95 about his big visionary project were powered by a German financial institution loan. Thus, the first gold laboratory in Albania was

purchased. The beginnings of the first personalised jewelleries were made in gold and silver, while the seal of quality in ’96-97 lays in presidential medals, artistic craftwork. All these developments introduced a new era of modernization and image creativity in state institutions. So the most prestigious brand passed by producing the individual’s jewels to institutional ones, that has modelled the perfect gift for important and valuable international people as for most of the famous individuals of the Albanian society throughout the last decades of the 20th Century and continuing in the 21st Century. Artistic Pirro Jewelry remained the Avantguard brand, which kept on going with the same dedication in modelling the most aesthetic products, as well as the precious crown of the first ever event “Miss Albania” continuing since 1998 with all the editions following. This was a success formula which built the aureole of prestige with gems and fine design, followed by many other cultural activities.

The latest tendency in company’s creativity process brings up 2 and 3 dimensional products in crystal. These shapes can be made for personal photos, logos, landscapes, trophies, etc. Recent developments Products/Services Jewellery remains the main identity element of the company’s production process. It currently offer the most liked models, with artistic elegance, metals and gems. The infinite diversity of engagement and wedding rings are amongst the most worldwide successful products. And all this is made possible with the latest technology to realise the most special gift during the wedding ceremony. Artistic Pirro Jewelry is one of the most frequently demanded companies for activities like companies’ anniversaries, national festivals and other events. The main focus is in the design, long-lasting product and shining symbolic emblems for state institutions, as well as private ones Artistic Pirro Jewelry gifts being distinguished by the historic Albanian symbols are present in many famous places, offices and institutions. These masterpieces represent high quality, perfect design and unique creativity by having the best aspect of the Albanian culture and tradition and of course realised in high quality materials as well. By inheriting a unique working technique of fine processing of the silver watermark, Pirro creates a wide variety of decorative shapes and functional ones with a contemporary style. Artistic Pirro Jewelry produces medals and coins with absolute perfect quality during a process of incomparable skills, which bring innovation in Albania. Medallions in gems are made by carving or relief technique, based on the personal requests. Cups and trophies of several events are created and produced with special dedication by Pirro.

The evolution of Artistic Pirro Jewelry brought along the qualified staff in design and craftwork, but also its transformation into a true art school for anyone who creates, works and it is dedicated to the company. Artistic Pirro Jewelry was born thanks to a dream, while it grew through hard work, passion and an inherited project from generation to generation. The second generation is guiding the company through Technology and innovation as important elements for keeping up with the quality and sustainability. This is influencing the increasing number of demand in Albania and abroad, as well as in our online followers in social media. Investments are done to improve quality and to offer a successful sustainable model of company through new era to come. The latest 2D and 3D technology are part of the everyday work, products and services in the field of jewellery, up to personalized sculptures are the achieved targets to fulfil the desires and ambitious of people with high expectations. Promotion Besides online unit that includes all the models and the capacities, the network of Artistic Pirro Jewelry shops is situated in some crucial points of Tirana as in Citypark and in Rruga e Kavajes. The primary contact point is the laboratory next to the “Dinamo” stadium, where clients pay attention to the working place where passion and creative take place. The advice and consultancy offered by the staff, in the most professional and personalized way is the guaranty of a product in jewellery and gifts that represent

the best of the persons that request the service. Brand value Passion of craftwork, combined with innovation and technology are the core elements which make Pirro’s products unique and concrete at the same time. The production capacity of personalized products is a challenging process, but it also brings to the company an added value as advantage among competitors. The desire for innovation and development fulfills the customer’s needs and provides them with full range of services, thus connected them more with the brand itself. The high quality of the used materials based on international standards, enables trust and longevity of jewelry and gifts, as well as their heritage in generations, under the name and philosophy of Artistic Pirro Jewelry.

PIRRO Pirro Jewellery provide design, durability and brilliance in the medals and symbolic emblems of the different institutions as: Albanian Song Festival; ICT Awards; Dance with me; Dancing with the stars; Masterchief Albania; Albanian Football Federation Trophies; My Song Festival; Top Fest 9; Miss Albania; Gift for the visit of Pop Francis in Tirana; Presidential medals; The artwork “Lahuta Malcis” given to Queen Elizabeth II.

Market “THE ONLY WAY TO DO GREAT WORK IS TO LOVE WHAT YOU DO” Prosound stands for Love, Passion, Innovation, Cooperation and Professionalism. From its inception in early 2000, it started as an activity driven by love and passion for the audio visual world. Since then, company has been grown by providing not only the best products and experiences in the market, but also introducing innovative ideas and setting always new standards in the sector. Having the close cooperation and support of the leading world companies and due to its continue commitment in its core values, Prosound managed to remain on the forefront of developments in local audio visual market and be a successful example in the wider region. The three Pillars of our success have been: People, Products and Passion. Invest in your people, choose the right Product and work with passion to provide a qualitative service. Our experience in working with different projects has taught us that cooperation between people, experience and responsibility are critical skills and qualities that each of our employee has to possess. Working under pressure and delivering solutions in different circumstances is our daily job. Similarly important, we value our reliable partners that will supply us with the right quality product and be there in difficult times to train or support us in a new product. Adding love and passion for work is the final ingredient that will make a Project operate as a fine-tuned orchestra and deliver its highest performance to our client. Achievements People are the backbone of our business. Their knowledge, their experience and their cooperation is the key to our success. They have all to be connected in order the switch to go on. Company has invested and continues to invest heavily in training and development of its people. Yearly trips to expos, conferences and product presentations are now a standard for our management team. Part of our vision is continue to lead in the professional audio visual sector by providing qualitative products and services for our clients and be a reliable partner for our suppliers. In the new retail sector activity we aim to be positioned among the best electronic retailers in the country and be the leader in the hi-fi & home cinema sector.

In March 2014, following on spot meetings and relevant evaluations, company was given the exclusivity of Harman Group product range that included world leading brands such as Harman, JBL, AKG, Croen, Soundcraft etc History A JOURNEY STARTING 17 YEARS AGO “It was during summer of 1999 in a Greek small seaside resort time job, the first installation of audio system. It has been my hobby, but It was then where I decided that my carier as “Captain Cook” sailing in seven seas has come to an end. One year ago, I was graduated as Commercial Fleet Higher Officer and had completed successfully the one-year practice sailing around the world with a container ship. I have made a lot of shipments since then from around the globe, but I was not the Captain of the ship. I was ordering them from Prosund” Kliton Gjika, Founder 2000-2003 ACTIVITY ESTABLISHED In summer 2001 was realized the first business activity in Albania. It consisted in full audio visual installations for the best beach summer club in the country in Saranda city.

The cooperation set new standards in audio and lighting systems which were not known at the time in the country. In 2002 activity moved to capital Tirana where best clubs and bars in the city were equiped with modern professional audio systems. In 2003 trade and instalation of lighting systems took place by enriching the product range. 2004-2007 ENTERING CORPORATE BUSINESS During this period company was licenced as small business entity. In 2005 it expanded its activity with new corporate relationships among them leading businesses such as Vodafone Albania, Agna and local Tv station. Now company was offering full product ranges for any corporate event. In 2006 company became authorized exclusive importer of RCF products for Albania, while founder invested in its own warehouse space of around 65 m2. In 2007 it undertook exclusivity of Eastern Acoustic Works (EAW) a leading American company offering high quality products. 2008-2010 CONSOLIDATION AND GROWTH During this period there was a turn into higher quality audio and lighting systems. Company enriched its exclusivities with new german audio company HK audio,

while it recieved also exclusivity of Martin Professional, the leading world brand in the lighting sector. In 2009 company had established its first point of sale of 30m2 (rent) in the Blloku area, while in 2010 it invested in its own shop of 70m2 to be used as products show room and point of service. During this period, in order to confront better the needs of the clients, business activity has been seperated in two different activities: Rentals & Sales. 2011-2013 NEW INVESTMENTS NEW SERVICES In 2011 company was the first one in Albania to invest in the new LED technology by importing directly the product and making first presentation of the product in a local car dealer event. Company set a dedicated point of service for its products in its own shop and started to follow international show rooms and product expos to keep up with developments. In 2013 new investments took place in expanding the fleet with new cars and trucks in order to confront the increased operational needs. During 2013 company successfully targeted a new business line which had to do with audio products for hotelery and conference centers. Also, during this time new people were hired to support our expanding sales and operations. 2014-2015 A LEADER’S RECOGNITION In 2014 company expanded its warehouse spaces by moving into new larger spaces of 350 m2. It was a significant turning point for the company and recognition of its leading position in the market. Following in 2015, it became exclusive representative of German leading company Cordial, ETC Lightning and leading Italian company SICA Professional Loudspeakers specialized in loudspeakers spare parts. On the same year, company decided to expand its activity in the retail sector by providing a selection of high quality brands such as Harman, Akg and JBL to the final customer. For the first time these brands would see themselves in the shelfs of largest electronic stores in Albania. Products/Services We trust our suppliers and love our products. They are considered our partners and share our success in whatever we do. We choose carefully our suppliers and work closely with them in every project we undertake. They are leading audio visual companies in Europe and USA. Also new investments took place in warehouse software and technology in March 2014, following on spot meetings and relevant evaluations, company was given the exclusivity of Harman Group product range that included world leading brands such as Harman, JBL, AKG, Croen, Soundcraft etc WORK & PLAY WITH PASSION Every new project is like a new song. Setting up the best stage, installing the latest equipment and having the best composer is not enough for the song’s success. We have to add passion and love in order play to come out as a perfect song. Prosound is a full service audio visual company and system integrator. We are involved in the most prestige event projects in our country

delivering top quality equipment and technical support. From a small conference to a big outdoor concert we deliver personal passion and care to fulfil customer needs and vision. Our sales department include top audio-visual solutions for product supply ,design & installation from a small retail shop to a theatre and other specific projects. We are official distributors of the most prestigious professional & retail brands of this section giving us the strength to deliver quality products and services with competitive price to our customers. Following the latest trends of technology we deliver all in one stop solution for events of any type with trained staff and the best price. Recent Development In mid 2016, in order to come closer to the client and to expand in the retail sector, company rented a two storey shop of 170 m2 in Central downtown Tirana to be used as retail flagship center and product show room for its professional range. In September 2016 company was awarded the quality certificate UNI-EN-ISO: 9001 – 2008 being the first company in the sector to receive such a certification. Promotion IN ORDER TO STAY A LEADER IN A HIGHLY COMPETITIVE SECTOR WE RELY IN OUR VALUES AND STRENGTHS AND ALWAYS TRY TO INNOVATE AND OFFER THE BEST QUALITY IN WHATEVER WE DO Following my passion from where i start in 2001 i realize that it not by mistake our growth was similar to the speed of sound & light. These two words are my inspiration for the past and future. After chasing a passion and see that my vision has become reality I don’t really feel that there is a destination. Our company is operating in a country which develops fast. In such an environment, where there are no well-established rules, positions and experiences, everything changes. Every day you learn a new thing. Every day you experience a new thing. Many projects are done for the first time but the only constant is that client wants the best product at the right time and at the best value. It is in such an environment that our company operates and delivers. Under this environment we managed to grow from a small company of 1 person in 2001 to a company of more than 36 people today 2017. Our people are significant part of this

success. As myself, many of them started their journey with company at their early twenties and now are in their late thirties with families and children. I am early 40 now and a part of my success is the support of my wife giving me the space to fulfil my vision. I feel proud that every year we celebrate our annual company event and start new year with fresh ideas and investments in technology and human resources. Until some time ago we have been setting the rules to the company, but now it is the company that pushes us. It resembles a ship which has an already set its way and we all working to drive it through. But in order to stay a leader in a highly competitive sector we rely in our values and strengths and always try to innovate and offer the best quality in whatever we do. Good products, high experience, respect to each other and teamwork are the ingredients for a successful project. But in order that company to remain a leader in today environment, we need also innovative ideas and a passion by everybody in order to excel and come up to our client’s expectations. Brand value Work with passion / Be responsible / Think fast Cooperate with each other / Love and trust your products / Respect your competitor. We will enrich the gamma of our products and enlarge our customer base with new activities and new high-end range of products in both professional and retail customer sectors. We will continue to develop our people and invest in new technologies in order to meet client’s demand and provide exceptional service. Sharing the past experience and following latest world developments in audio visual sector we will improve further our operational capabilities and offer innovative ideas and custom oriented solutions.

PRO SOUND PProsound’s events and work done in years have been mentioned even in the international press and professional sites like www.livedesignonline.com www.mondodr.com www.installationinternational.com and/or www.lsionline. com and they are proudly represent the best of the Albanian market in the segment of life style, illumination, audi & Video promotion!

Market As the nature has made a gift to the mountain, the mountain has made a gift to the water, by giving permission to the water to pass by the rocks. The qualities of water like this are already the factor of the guarantied success, combined with one of the best distributions chains in Albania and a winning marketing strategy. The Qafshtama water is a rare type of water. It is so because Qafshtama, though being classified as a light water, contains a balanced quantity of Magnesium which is an extremely beneficial mineral for the organism. Moreover, being light it doesn’t contain many minerals which are considered to be not properly health – friendly (like Sodium NA+) or even harmful if absorbed in big quantities (like Nitrates No-3). Achievements Qafshtama experienced quick development during the past years, with an average yearly turnover growth of 40- 55%. From year 2008, it represents one of the main emergent players in the sector of bottled water with a fast growing market share and a strong base of customers belonging to the medium- high range in the terms of purchase power. The company has a high automation degree of the production line. EHW is rapidly investing in expanding Qafshtama plant’s production capacity which soon will reach about 10.000 bph. The domestic distribution chain is mainly owned by the company and guarantees a good coverage of the national market, especially the

most developed area of central Albania. The company has mainly focused on outsourcing distribution outside the greater Tirana area, but keeps a tight supervision on distributors’ performance, relationship with the clients, brand and product image. From 1 year the company has start to Export in Kosovo and very soon we are ready to start to export in Macedonia. History Qafshtama company was founded in 2006, when one of the leading companies in the food sector in Albania, EHW GmbH, decided to implement a new project on the construction of a modern automated production line for bottling water at the source and supplying the water market with the precious underground waters of the Qafshtama mountain, located about 22 km from Kruja, in the administrative unit of Durres. This capitalintensive project consisted in bottling directly at a high mountain source, at 1.350 meters of altitude. EHW introduced

to the market the product branded “EHW Qafshtama”, after the name of the famous mountain spring where this water originates, as a reminder of the rare properties associated to one of the most famous end well known natural water source in Albania. The water is bottled at the source and is not subject to any treatment that could alter its properties. The only process it undergoes is filtration which guarantees the absolute microbiological purity of the final product, as the end-filter of the chain has pores of 0.01 micron, smaller than the smallest existing bacteria. Every single drop of “Qafshtama” bottled water is examined daily by EHW professionals in the company laboratories, so that its microbiological purity might be fully guaranteed on a continuative basis. Besides, weekly analysis is confused by experts of the Institute of Food Safety babes in Tirana. The landscape around the production plant is famous for its high mountain peaks, fresh air, thick pine tree woods and multiple natural water resource. Such incomparable richness makes of Qafshtama plant position a unique spot where the purest water springs flow and an indisputable competitive advantage compared to other active players in the Albanian bottled water market, as well as in the European one. This specific location was accurately chosen so that by bottling directly at this high mountain source known as the “Queen Spring”, all the health benefits of the precious highland spring water of Qafshtama mountain might be entirely preserved. Products/Services The 1.5 L bottle format is ideal for home consumption. The nice fluid shape of the bottle makes it totally practical to be handled and at the same time occupy less space inside home appliances. This format enables the home consumer to get maximal benefit from a price/quality perspective. The 0.5L bottle format is ideal for outdoors consumption. It can be consumed in bars, clubs and restaurants but is perfectly handy also for any sports activity and other events performed outdoors like picnics, strolls etc. it could be a perfect source of hydration for babies and children thanks to its small size, handy shape and light

QAFSHTAMA Qafshtama water is the best solution for a fast and efficient hydration of the body during sports activities. Having no sodium at all in its structure it stimulates the digestion, the absorption of the nutritive elements of the body, by guarantying the needed release of energy to face the sport activity. weight as a PET bottle. It’s nice elegant shape could add importance to any event. The small size makes it totally practical to be handled and kept close throughout the day, as a perfectly disposable font of hydration. The 2 Liter Format is the newest product of the range introduced to the market in December 2010, responding to a recent need for a better price/quality ratio from the costumer side. It has sub entered the family consumption segment and is contributing remarkably in expanding the market share. The new bottle is more environmentalfriendly thanks to the lower quantity of plastic material involved in producing it. The Sparkling modality gives the pleasure of bubbles that besides the slightly stronger taste for those who like it, favor a quicker digesting. That same year, a famous fountain collecting water streams flowing down from the mountain was inaugurated by Countess Geraldine of Hungary, wife of the first Albanian king Ahmet Zog and first Queen of the Albanian or otherwise known as Zogu I of Albania. Since then, the source was named after the Queen of the Albanians and still today is known as the Mother Queen’s Source, veiling with a precious history mantel the ancient mountain of Qafshtama. The ruins of the antique fountain can still

be noticed along the road dipping down the mountain. Recent Developments On 2015 Qafshtama water launched the new bottle and label design who gives to Qafshtama a premium quality image in the market. The half transparent label gives to the product a purity and cleanliness and a good impression to the costumers. The new bottle design where made to be near the costumers request as a beautiful bottle design, transparent but very easy and comfortable to keep in hand. Transport is usually operated in pallets which comply to the standards euro-pallet size of 80 cm* 120cm. Promotion The company is considering to invest in the near future in a new modern line for glass bottling, aiming at gaining access to the developing glass bottle market segment nationally and also from an international standpoint. Qafshtama water, as an extremely light water, can be wonderfully tasted if “Natural”. It has a mild fresh taste and stimulates digestion, granting a neverending feeling of lightness and vitality. The packaging has been designed and produced by well-known international partners following western standards,

aiming at building an optimal communication of the product values to the end consumer and enhancing the value perception in the POS where the product is traded and/or consumed. Brand value Natural water, following its secular course through the mountain underground layers, gets enriched with several minerals and various components some of which highly beneficial for the human body and health, others less important or sometimes even harmful. This way every source forms its properties which will very slowly through time and will depend on the features of the rocks and composition of the highland where water originates and flows. Natural water springs in Qafshtama mountain have an historical importance, thanks to the phenomenal properties of the water flushing out of this rich and fertile highland. In 1932, the royal Albanian family named “Zog” decided to examine several natural water springs in the country to be able to choose among them the source it would use afterwards for home consumption. After a couple of physic- chemical test in wellknown European laboratories, they chose among several water sources in Albania the source of Qafshtama mountain.

Market

Achievements

Rejsi Farma is the leading pharmaceutical distributor in the Albanian market based on its high reputation, quality, performance, and turnover. It operates throughout the Albanian territory by providing and distributing high-quality pharmaceutical products directly to pharmacies, hospitals, clinics and health centers. Such distribution system makes Rejsi Farma different and unique from others because patients can find their medical treatment easily in every city. In the daily basis, the customer team manages each of its customer’s requirements individually since it is highly important to have excellent service and satisfiedclients. The healthcare industry has improved immensely since 20 years ago. Farma. Rejsi Farma has become a stable and trustworthy partner for global pharmaceutical companies because it has secured and established all the quality requirements to import and distribute medical products. Nowadays, it is one of the most reliable companies in Albania by having global brands with which Rejsi Farma meets the market’s demands. For this reason, patients who buy medical products imported and distributed by Rejsi Farma do not need to worry about the quality and the condition of the product because each product is very well stored at Rejsi Farma’s warehouses since the first day of arrival. The condition of the product gets inspected and reviewed before it is distributed making sure that the usage is safe for theAlbanian population.

Even though Albania is still a developing country, Rejsi Farma is proud of having built a company based on all EU standards. Fulfilling ISO:9001:2008 standards and quality requirements have enabled it to achieve its partners’, customers’ and employees’ highest expectations, making Rejsi Farma play the leading role in the Albanian market and society. It has always been important to Rejsi Farma that the company operates at the same level as a European one. Today, one can say it has achieved that goal because not only its performance is that of a European company but it also continuously trains and updates its employees based on references to Good Distribution Practice (GDP), which has a positiveimpact in the pharmaceutical sector. Moreover, the new facility built with high tech equipment has enabled express delivery of products throughout the country. Thanks to this there is no lack of medical supplies and neither delays for the pharmacies. Therefore, patients would always be able to find and purchase their medicaltreatment.

History Rejsi Farma from the beginning until now has been a family business. It was cofounded by

Nexhat and Merita Sheqi in 1998. They started in very small premises of 144 square meters with only one pharmaceutical partner. Although it had very little to offer, it was the first step leading to a bright future. Due to its determination and performance, Rejsi Farma formed strong roots; it went from a small start to being a very competitive distributor. Within six years (1999-2005) of its operation, Rejsi Farma expanded its product range and had collaborations with leading pharmaceutical partners. From 2006 to 2010, Rejsi Farma moved to new premises of 700 square meters. Its activity was quickly growing. More partnerships were achieved, and the market share continued to grow, supplying now a significant part of the market. In these new premises, Rejsi Farma focused even more on implementing Good Distribution Practice (GDP) standards in its operation and becoming a major pharmaceutical distributor. In 2011, Rejsi Farma launched a new and ambitious project, building a whole new facility and logistic center based only on EU standards which wouldfinishin2014. In 2012-2013 marked the turning point for Rejsi Farma, as there was a drastic increase in sales. The staff grew in numbers and professionally, adding to its team more pharmacists, chemists and doctors. This period was also a turning point because Rejsi Farma increased its market share. Its performance and business growth were recognized and renowned by the Western Media as well. The European Times magazine wrote an article naming “Rejsi Farma the pharmaceutical leader in Albania.” In 2014, the project that started back in 2011 was now complete. The new headquarters including two warehouses and an advanced logistics system had been finally built. In these new premises, EU standards were applied, modern

equipment and a warehouse management system were installed to enable high-speed delivery. A new logistics system was put into life with the latest software. This new facility and logistics center symbolizes Rejsi Farma’s hard work and determination throughout the years. In 2016 until now, Rejsi Farma keeps growing. Every year it widens its product portfolio. Its mission is to provide Albania with only highquality products, and Rejsi Farma tries to make that possible every year.

and American patients. Rejsi Farma still is in ongoing work to partner with new pharmaceutical companies so that it can serve the wellbeing of the community. I.e. Philips AVENT world well-known mother and child care products are present in the country through the partnership with Rejsi Farma. The Albanian newborns have the same healthy start as those who are born in Europe.

Products/Services

Rejsi Farma tries to have constant improvements in its operation, in order to remain best at what it does. This means staying closely to its customers and understand their needs. One of the most recent developments was the opening of another branch. Tirana due to being the capital city had much higher demands than suburbs. R&S Farma the new branch, now delivers products in capital city faster, easier and more efficiently. This strategy has achieved express delivery in a very busy city, as well as customers’ satisfaction. Furthermore, Rejsi Farma has recently become active in several social media channels such as Facebook and Instagram to be closer to and receive feedback from its customers. Now, there are more ways to get in touch with Rejsi Farma.

Throughout the years, Rejsi Farma has worked intensively to partner with world’s leading pharmaceuticals companies. Through hard work and commitment, Rejsi Farma has achieved that goal, and today those global corporations share their extensive portfolio with the Albanian market. Due to these fruitful partnerships, the Albanian patients have access to same alternatives of medicines as European

REJSI FARMA Rejsi Farma works hard everyday to give the Albanian people the chance to have the same medical treatment as an European or American citizen does; i.e., an Albanian citizen going to an Albanian pharmacy and having the same product alternative as an Austrian citizen has.

Recent Developments

Promotion Rejsi Farma is a pharmaceutical distributor which makes its operation a business-tobusiness (B2B) firm. For that reason, the name of Rejsi Farma is mostly familiar

within the healthcare industry. Nevertheless, many pharmaceutical products are very well known by the Albanian population due to successful marketing campaigns. The promotion of products is done ethically by first studying the Albanian market, its needs, and secondly having continuously visitations and contact with its clients and healthcare professionals. Rejsi Farma provides them with the marketing materials within the healthcare limitations.The promotion or the marketing is done mostly as a medical representation of the product, where accurate information is given to healthcare professionals. Brand Value Rejsi Farma has worked for its name and now the name works for them. It has gained a very respectful name in the country due to its hard work, commitment, ethics and social responsibility. Due to seeing itself as responsible towards its community to deliver products that improve the wellbeing or help to maintain it, Rejsi Farma is very selective with whom it partners. It only establishes partnerships with well known and very respectful pharmaceutical companies. Rejsi Farma aims to expand further becoming the first choice for its customers and partners, always being up to date, groundbreaking andthemainqualitativeprovider. Furthermore, Rejsi Farma guarantees to any pharmaceutical brand that their products and their name will be represented to the highest manner and that together achieve satisfying results. 59

Market Albania is ranked among the top ten countries in the world considering the number of coffee shops per capita. In a country where you can find bars and cafes every 100 meters Sophie found the niche to enter the market. Since the very beginning Sophie’s vision was to introduce to the customers a perfect sweet and delicious flavored coffee and show them the art of making a great espresso. In the same time our freshly prepared snacks prepared with healthy and delicious ingredients would increase the variety of our tastyproducts leading Sophie to be one of the most frequented cafés. Achievements The first coffee shop was opened in September 2013 in an area near the center of Tirana close to the University of Tirana. In only 4 years since 2013 Sophie has managed to open 15 Cafes all around Albania. Moreover, in the very beginning Sophie would serve no more than 20 self – maturity and understanding. made products. Nowadays our clients can These are the values we and the partners choose from a variety of more than 100 need to offer what we thought and created different healthy products carefully chosen and still continue to create every day for our and prepared with love and great care from people that follow us around every corner. our professional staff. Sophie’s symbol, the owl, is the symbol of knowledge and maturity. The slogan comes History from “coofree” which is a village in Africa Sophie comes from the ancient Greek word where coffee was found for the first time. In (Sophoh), which means wisdom, knowledge, English this is translated “remember me”.

Products/Services Sophie offers a perfect coffee mixture, composed and meticulously selected from the best Arabic cafes, giving the Mediterranean tone from the healthier Robusta coffee beans, combined with the perfect ratio of contemporary mixtures in the international coffee market. A great espresso combined with different flavors creates the numerous coffee cocktails our people joyfully enjoy.

Recent Developments Sophie is always trying to increase its presence in the Albanian market by introducing a network of high – range coffee shops owned by the company itself mostly in the capital, Tirana. Recently the company has opened cafeterias in other cities in Durres and Vlore as well as presenting its first franchise. Promotion

were posted in all of the social media from the consumers themselves. However, the most significant promotion comes from the people who daily frequent Sophie’s lovely and comfortable cafes and communicate their happiness throughout the place. Brand Value Sophie Caffe is a self-sustaining company which produces, deliver and manage his own products. This company has a total number of

160 employees who work every day to offer the best quality and taste for every product. The first product is produced in our warehouses, which is the first step of the chain. Also this is the place where the products are stored and checked if they’re ready to taste. The daily delivering system is made by a network of vehicles, transporting the products from the warehouses to all the shops all over the city. The last step takes place in local Coffee shops where the trained staff prepares the product to be served and tasted by our beloved clients.

Since the very beginning Sophie found a genius way of promoting itself through the sms which came along with every hot beverage served in the café. The messages printed inside the sms paper rapidly became very popular and

SOPHIE The first coffee shop opened in 2013 was furnished with furniture, materials and equipment collected from different bars and lounges primarily owned from the same partners. It was carefully designed with used resources to make the customers feel like home rather than just being part of a new modern bar.

Market

History

Although beer is one of the most frequently used drinks in the world, its boom in Albania started only after 1990. Compared to age long European tradition, Albania had a modest beer production and consumption experience, so the founders of Stela brewery have responded to the market hunger by investing seriously in equipment, technology and science. Year after year the company has grown and has imported what was tested and stamped as the best beer in Europe. The successful beginning of the joint-stock company Stefani & Co, initially Dorina & Stela, started20 years ago with the distribution and production capacity of 500 litters per day. Actually the brewery has over 130 employees with a production capacity of 250,000 hl per year. Its brand, Stela beer, is the second better sold beer and it covers about15-18 % of beer consumption in the Albanian market.

â&#x20AC;&#x153;A well-known beer brand is not always guarantee for its quality, but Stella beer has proven that deserves consumer confidence.â&#x20AC;? - Mr. Constantin Gaitatzis. There is a long time since they have been selecting the best malt and hops in rich European market. Their secret production recipe is cooked in fully automate equipment and technology in order to fanatically save the quality of worth, rich in antioxidants and with balanced composition of salts as a result of the optimal treatment of water with the inverse osmosis method. The next step is worth fermentation by yeast, which is in-sit propagated success.

Achievements Fermentation process is the most important step during beer production chain. Knowing this Stela has made it the key of the success, due to their special yeast that they propagate using in vitro system. This is their identity card for about ten years and assure you that they intend to continue with the same quality for many and many years, because they discovered that they have managed to produce high good quality beer, rich in B vitamins, antioxidant-rich and easily assimilated. Caring always about your health: They ferment in low temperatures under optimal hygiene conditions, They strictly respect the beer maturation time on behalf of costs (a process that guarantees the beer taste and quality), They try to easily carbonate beer, in order not to flit removal of oxygen foam the blood, the main cause of beer headaches. Their beers are put and served in all offered formats. Aseptic brewing and filling conditions ensure the security of a slight pasteurization of beer without hereby affecting the healthy components, for which they have worked hard, in order not to change the beer taste.

Products/Services Five types of beer are produced by Stefani & Co. To meet different requirements, a portfolio of diversified tastes is created, starting with lager (light), continues with pils ending up with strong. Stela Pils: is a type of lager beer (light), fresh, brilliant and consistent foam. Sweetness and bitterness balance each other. This beer has a distinguished aroma of hops which gives a feeling of flowers fragrance. Stela 0.0 %: Nonalcoholic beer Weissbeer Iliria: Typical Bavarian beer. Czech Pilsner is a typical Czech beer. Similar to the country of origin, it is produced with soft water. It has a smooth bitterness and selected hop aromas make it very special. Strong beer is a consistent beer with a distinguished alcoholic and malt bouquet. Beer is clear, transparent and has a caramel colour. Dense foam and balanced bitterness are typical for this beer. American Cola: Refreshing drink with natural extracts. American Lemon: Refreshing drink with natural extracts. American Orange: Refreshing drink with natural extracts.

Adrenalina : Aromatic energy drink with natural ingredients. Recent developments Stela Beer Distribution knows how to stand by you! The company has a strong team of distributors covering the whole territory of Albania.

As soon as products reach the distributors, they are distributed to four sale points: wholesalers, average sale points, bars & pubs, retailers. Thanks to hourly distribution of products and the ongoing promotional activities, exciting events with friends, after work relaxing hours or the unforgettable moments of a concert are always assured with the taste of Stela beer. Stela beer admirer knows very well that they will not be disappointed by the perfect taste of the beer, or by the care of the distribution service, or by our readiness to serve a product which always is kept fresh thanks to the great number of the company coolers in the bars across the country, which cluck happily with the three colour umbrellas in every selling and serving areas. Strong points of distribution network: maximal flexibility and conformity

reflecting the market situation. Decision-making here is incomparable to that of competitors, correctness, responsibility and maximal speed in market and customer service, implementation of much more attractive policies and prices for distributors and collaborators, expansion of the products range in three types of beer: Stela, Cek -Pilsner and Strong to expand its geography and consumers age groups, improving and strengthening the image of our product brand, Promotion “Te Stela” beer garden has been opened Since December 18, 2009. The 15thanniversary of Stefani&Co. marks the opening of the first beer garden in Albania. In the midst of a thriving park, it was conceived in the form of resort - offering: the combined pool for children and adults, hotel, playground for children and the first tennis court of Olympic parameters in our country. Especially, the restaurant offers a specialized cuisine for beer amateurs and its “delicacies”. Away from the noise of the metropolis but very close to it, “Te Stela“ is easy to reach destination to which you come blissfully, without fearing the lack of parking, traffic and noise of the metropolis. At “Te Stela“ you can find an exquisite selection of diverse elements from different cuisines that make a perfect pairing for the fresh Stela beer, newly produced in “Stefani & Co” Brewery, a few steps further. Apart from Lager beer and Pilsner in new formats,

STELA Stefan & Co is one of the pioneering companies in terms of care and efforts it makes to implement contemporary, European programs related to environment, considering this policy as a necessity of control, stability and progress of the whole Albanian environmental issue. In September 2006, Stefan & Co, in cooperation with the Italian design ADA, implemented ISO 140001-2004. Throughout this time, in order to ensure the progress of the process, their modest experience was supported by every necessary progressive investment. Appreciating the assistance and consultancy offered by different projects, to soften a bit difficulties caused by the lack of experts, information and above all the experience, in 2010, in cooperation with UNIDO & UNEP Program and the Albanian Ministry of Environment, the clean production program was implemented (Resource Efficient and Cleaner production) and in two years they were certified. Every day they become more reliable and they have met not only the requirements of the company itself, market and state, but they can compare with European companies. super fresh beer, unfiltered with just 24 hours shelf life, comes as newness in the Albanian market. Live music and the most beloved Albanian singers are onstage “Te Stela” every weekend and during the week beer tasting goes perfectly under the sweet sounds of the piano bar atmosphere. Beer tastings are one of the favourite things to attend. Brand value Stefani &Co, throughout its history, has invested in terms of increasing the quality, continuous improvement of manufacturing equipment and procedures, perfecting this way its image and fulfilling customer’s requirements. Nowadays, while all breweries are investing in technology and equipment, they add importance to the originality keeping of beer production and that distinguishes them from others. The trinomial quality, taste, health has accompanied their process of raw material selection, processing and quality control which have been the subject to the management systems of ISO and HACCP since 2004. 63

Market Telekom Albania through its business approach, corporate responsibility and everyday operations, aims at bringing value to its customers and society. It provides its customers with excellent service every time and everywhere, living up to its “Moments that connect us” slogan. Telekom Albania’s network make connection possible all over the country, reaching even the remote areas and offers uninterrupted communication even in the harshest weather conditions. Almost 97% of the population enjoy the 3G services, and up to 85% of them belong to the 4G coverage, while well over half of population are part of the unmatched 4G+ experience! Its network enables customers to enjoy the latest products and services of modern telecommunications that include state-ofthe-art technology, very fast web browsing and high speed data transfer across devices, thus contributing to the advancement of the society connectivity. Achievements Over the years, Telekom Albania has always offered an unparalleled level of products and services:

• First mobile telecommunication company in the country – signal transmitted in 1996 • Part of OTE Group, and since 2009 part of Deutsche Telekom – the biggest telecom provider in Europe • More than 630 mil EUR invested in Albania • Biggest retail network in Albania – 135 exclusive shops operating all over the country • First 4G service provider in Albania, at the most competitive prices & the highest data speeds (4G+) • Recognized as one of the best employers in Albania, with almost 400 specialized professionals • First telecommunications company in Albania to implement Quality Management System (ISO 9001), Occupational Health & Safety System (OHSAS 18001) , Environmental Management System (ISO 14001) • Awarded for its Business Excellence and Social Contribution • Winner of Superbrands Award 2016 • P3 Certification “Best Internet Network” in 2017 History Telekom Albania Brand was introduced in Albania on 23rd of July 2015. Telekom

Albania adopted this name after several developments during recent years in the company. In 1996, Telekom Albania was the first company offering mobile service in Albania, followed by the launch of pre-paid package ALBAKARTA, roaming, internet GPRS which later became EDGE, MMS and email. Thanks to several investments, within 2003 the national coverage reached 90% of the population and 80% of the territory. In 2006, Telekom Albania introduced business plans for corporate subscribers, by offering full services for big, small and medium enterprises. One year later Telekom introduced the prepaid package “What’s up”, with most affordable tariffs in the market. Alongside with technological progress, the number of subscribers increased rapidly by overcoming 1 million in 2007. In March 2015 to Telekom Albania was granted the license to offer 4G services. On 23 July 2015, Telekom Albania, previously known as AMC, has been declared the first mobile operator in Albania. Products/Services Telekom Albania offers telecommunication services to individuals, families, public institutions and companies, in order to cover the increasing communication needs: • Post-paid and pre-paid services, for

Neurology Service at ”Mother Theresa” University Hospital Center, as well as the special contribution for researches in the fight against dementia through the use of virtual reality. In the same year’s mobile communications tests for Deutsche Telekom Group, the performance of Telekom Albania was outstanding, taking the lead in data performance according to P3. The year before, this network was certified as best in test across country, ranking number one in Albania in the P3 performance.

TELEKOM • Over 100.000 euro invested in communities during 2017, prioritizing hospitals, educations system, youth, etc. • We increased the number of people supported through our social contribution activities. • We manage responsibly all our waste and protect the natural resources. • We have reduced: Electricity consumption in our mobile network Electricity consumption in our buildings Our vehicles’ fuel consumption Our total carbon dioxide emissions Total office paper consumption

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retail and business customers with a full portfolio of tariffs, programs & services tailored to their needs Broadband internet services, with speeds of up to 225 Mbps in 4G+ network Roaming services, where customers can travel abroad, connect to one of our partner networks and stay in touch with their families and friends Account Manager (Personal Corporate Advisor), available any time to approach the client and suggest the appropriate plans and services that will meet the needs of organization Account Agent (Business Customer Care Representative), available any time to assist the client via phone in order to immediately transact and handle your requests Mobile phones, devices and accessories – the widest range of smartphones & tablets to facilitate your needs Cloud services Fixed-line broadband, offered through partners and covers all Albania

Promotion • Business to Business solutions, such as Office365, Dentem • Machine to Machine solutions, such as the cash registers • Other value added services, such as My Telekom mobile application, electronic bill, Telekom Transfer, Telekom Extra Credit, Conference Call, Electronic Recharge, Talk 2 Me, HD Voice, Missed Call Identification, Lookout, Viber Costumer Care assistance, etc.) Intelligent network solutions for healthcare, connected things (loT) and energy are what lies ahead of us. Coupling these with customized products and tariffs for enterprises and public institutions, we are one of the best T2M (technology-to-market) operators for service implementation within the Deutsche Telekom Group.

This company stays close to the customer; it is transparent, fair and open for dialogue. Telekom Albania identifies innovative products in its early phase and develops them in cooperation with the partners. This skill forms the foundations of trust - a crucial element for long term relations. This is the core foundation of our work at Telekom Albania. Brand Value Sustainability Strategy Telekom Albania aspires to be an exemplary company for responsible management and is committed to conduct its operations in an environmentally sustainable manner, while remains focused in the growth of the company and the community at the same time.

Recent developments In 2017, “National Level Contribution” Prize was awarded to Telekom Albania by Partners Albania, for its major contributions in support of social, health care and environmental development in Albania, namely for the provision with various books of the public libraries in the city of Tirana, the provision with medical equipment of the “Shefqet Ndroqi” Hospital and the

“MOMENTS THAT CONNECTS US” The philosophy of our work is all about offering excellent customer service, having them connected anytime and anyplace, which is the basis of our “Moments that connect us” slogan. What Telekom brand identity stands for – innovaiton, competence, and simplicity – drives our commitment to create a real impact and bring values to our subscribers and the entire society!

Dynamic Media has started its activity in 1993 as an affiliate of the BBDO Worldwide Network and in our way, as Advertising Agency, we had as primer partners the main TV Channels in Albania. - In 1994, we have started the first to broadcast spots for our Clients on the Albanian National TV, at the time the most efficient and impact TV station available. The intention of the agency is, as the entire network. The Work, The Work, The Work The Work help us to serve and satisfy our Client’s, to help them become successful. The Work help our fantasy and creativity to realize good ideas to become brilliant solutions. The Work help our team on facing any situation in the process of creating Brands and Brand names that are successful in the Albanian market.

- We guide Clients in the jungle of the electronic media available and make a successful selection of them.

- We offer our successful experience of 23 years in a brand new and evolving market. As we have assist to Masterfood Inc. in 1994

- We take the responsibility of organizing the advertising budget, in order to obtain the best results with a minimum spending.

- We offer our vision of a winning policy and domination of the Albanian market as we have did with Orbit in 1995.

- We take the responsibility of accomplishing an advertising campaign starting from the initial idea up to the last detail of its execution.

- We offer the best solution for how to become leaders in this market as we have done with Wrigley’s (Orbit) since 1993 and Amita juices (Coca Cola HBC) since 1995.

- We generate a report that include the efficiency of the campaign, and/or the analysis of the questionnaires related with the specific campaign.

- For nearly 3 million people and almost 66 TV Channels + 32 Radio Channels + 46 Print media.

To become a full service Agency...

- We try to identify the Client’s Need and analyze the media offers, according to Client’s needs.

- We offer our assistance in the first step that the client make in our territory, initially by offering the possibilities of the market that we are in. As we have started with Wrigley’s in 1993

- We realize the budget up to the last detail planned upon the Clients needs

National Digital Terrestial Television with Audiovisive Media Authority decision , dated. 28.12.2016. Operates 24 hours a day, seven days a week throughout a network all over the Albania. A professional staff with field experience in broadcasting, provides a high level of communication with audiences. We have positioned ourselves as a provider of high quality innovative television programs and as the authoritative voice in Albania for news and current affairs programs. Winner of several awards for productions in the documentary genre. Rated among the most preferred televisions by Albanians, domestically and abroad. Vision Plus is an independent media whose mission is to encourage, inform and inspire viewers to be more involved in the surrounding environment. Promote free speech, encourage thinking

differently, we recognize and respect the diversity of the community, help people find their voice, encourage communication, create opportunities, pledge formats with broad public interest, promote visibility and encourage artistic opinion. We consistently strive to give our audience and collaborators with the best services possible through a hard work and fair

business practices. Year after year we have managed to create our reputation in the Albanian media market thanks to quality, excellence, honesty and integrity in transmission, and intend to keep it. Having always considered ourselves as a choice, we have put the audience first and working hard to gain and strengthen day by day her faith. We intend to be the best and give a positive contribution to the life of the entire community. We believe that a focus on longterm sustainability is the best way to achieve permanent success and create value for the business. We are always seeking ways for improvement. This spirit has made us they are today, and will lead us to what we want to be tomorrow.

Market Despite the fact that Kosovo in 1998 came out of a war that has left its harsh mark in the society and from which its economy and industry has suffered tremendously, people managed to reconstruct Despite the fact Kosovo’s that Kosovo in 1998 came its economy within a short period of out of a war that has left its harsh mark sector time. Understandably, the printing benefited this its growth. This economic in the society and from from which economy growth has brought out the need of increase and industry has suffered tremendously, in advertising and packaging products. VI Kosovo’s peoplePrint managed to reconstruct has managed to become a leading supplier a for those in Kosovo its economy within shortproducts period of and by a strong leadership and well organized time. Understandably, the VIprinting management Print hassector managed to benefited from this growth. This its economic promote and provide services beyond Kosovo’s borders by increase fulfilling many growth has brought out the need of advertising and packaging product needs in advertising and for packaging neighbouring products. countries as VI well as countries the EU. a leading Print has managed to inbecome

9001:2008 standards certificate in 2010, which is a clear fact that demonstrates VI Print’s devotion to achieve a well-structured and organised working environment. All this has been translated into an increase of the value of the company and

time, business focus was on screen printing and went by the name of VIVA GRAPHICS. After the Kosovo war, VI Print decided to restart the business from scratch, with the primary goal of being a leading company in offset printing, delivering top

supplier for those products in Kosovo and Nowadays, VI Print is the undisputed by a strong leadership and well organized VI Print was initially founded in Mitrovica, leader in Kosovo, in terms of quality, speed variety has of advertising and packaging management VIandPrint managed to in 1981, by Professor Skender Idrizi. At that products. promote and provide its services beyond time, business focus was on screen printing Kosovo’s borders by many and went by the name of VIVA GRAPHICS. Achievementsfulfilling advertising and packaging product needs After the Kosovo war, VI Print decided VI Print’s current position in the market made possible a partnership with the most quality products in timely manner and very for neighbouring countries as well as to restart business from scratch, successful the and best known companies in competitive prices. 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The new building provides covers the printing of books, magazines, to achieve costumers’ satisfaction and their a European working standard environment posters, folders, wall calendars, desk loyalty to the brand. memos and notepads, which allows VI Print to install high-class calendars, finishing machinery which newsletters,and envelopes, business cards, equipment and finishing machinery which equipment variety, and A milestone in VI Print’s development was greatly increases the variety, quality and greatly tickets, increases package the boxes, bags,quality as well efficiency the certification of the company with ISO efficiency of their products. as variousof their otherproducts. materials needed for 9001:2008 standards certificate in 2010, enterprise market promotion. VI Print’s which is a clear fact that demonstrates VI Today, VI Print can cater to your printing Product goal is to help your businesses progress Print’s devotion to achieve a well-structured needs, whether you need single or multiple by providing innovative products at optimal canprofessional cater to your printing and organised working environment. prices, VI as Print well as consulting colour printing, digital printing, hot foil Today, single orthe multiple All this has been translated into an increase stamping, embossing, UV Varnish, or needs, serviceswhether to helpyou youneed in choosing most printing, digital printing, hot foil of the value of the company and made appropriate product for your promotional perhaps simply a printing colour stamping, embossing, UV Varnish, or possible a partnership with the most needs. 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VI Print’s goalhas is to help your In 2014 VI Print broadened its businesses production line by adding a PAPERPLAST LAMINATOR progress by providing innovative products andoptimal a TECSO DIE CUTTER. machinery at prices, as well This as professional is used to make the finishing process faster, consulting services to help you in choosing a higher quality end product, at lower prices. the most appropriate product for your In addition, in 2014, VI Print invested in promotional needs. a Man Roland press 305, a fiveVI Print is Printing constantly extending its colour machine. machine istotally an add-on production line,This presenting new to three existing printing press machines. products or even re-thinking the way The doing characteristics of this improvement of or presenting a product are for faster printing, higher quality, and lower promotional purposes. costs. Recent Developments

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