Apparel Magazine | March 2024

Adaptation is the Name of the Game

usiness as usual' is a phrase that no longer holds true in the changing retail landscape and hasn't for many years. With a rich family legacy dating back to 1969, we've navigated numerous challenges and understand the dynamic nature of our industry. The key to survival is adaptation. Those who fail to adapt are destined to be left behind. This is the harsh reality of business today. Can your business pivot swiftly like a speedboat, or is it sinking like the Titanic?

The general population are feeling the heat, and it's no surprise why. According to the classic red lipstick theory, consumers are opting for more

minor indulgences. And while impulse buying is still alive and well, this again falls into more minor indulgences. Basket sizes are shrinking. Research and comparisons are increasing. Abandoned online carts are growing cold. So what are you doing to stand out for consumers to choose you for their one special big ticket item? How are you pivoting your business to weather the storm this year? Growing a strong community base is the backbone of a great store or brand. Being known for being welcoming and friendly is a far better impression to leave a new customer with. A lasting impression can take you through hard financial times and welcome

them back in a better space later on. I can remember, on one hand, how many fantastic (anonymous) in-store experiences I have had and countless bad ones. I am seeing many brands find their niche, find the essence that separates them from their competitors, and when it works - it works. Finding that avenue for you to slide into and to be known for is integral to success. You may be bored of it, but don't cut it out if it works for your brand.

Shifting down a gear from new, secondhand clothing is gaining significant traction. Many fashion brands in New Zealand have introduced a buy-back system, a move that has been well-received by their customers.

My beef with second hand clothes is how disappointing it is that no one looks after their pieces anymore. I took a foray into secondhand and bit the bullet, getting a secondhand New Zealand-made garment from a popular online secondhand website. When it arrived, it was in worse than rough condition. The seller abandoned their account; the online store offered no help. After a lot of love, it is finally wearable. However, the way consumers treat clothing for resale is unbelievable. The girl math idea is that it is less money if I buy the expensive dress, wear it once or twice and then sell it again. However, the consumer must take good care of the garment to sell it. Simple consumer education may be needed for washing

DENIM COLLABORATION PRIORITISES SUSTAINABILITY

Karen Walker and Outland Denim have joined forces again, presenting a happy take on wardrobe staples with a carefully curated section of denim that embodies sustainable and socially responsible production.

The collection comprises seven pieces inspired by Karen Walker's iconic silhouettes. Popular styles such as Aeronautical jumpsuit and Duster jeans have returned, with new straight-leg and flared-leg jeans and utility shirts. The collection's colours are dark indigo and washed denim, which offer range and timeless appeal.

"This collection is threaded together by the shared ethos of both our brands and our communities: mindful consumption and making purposeful choices," said Karen Walker. "Each piece represents both brands' dedication to creating pieces that our customers can feel proud about investing in and will enjoy for many years."

EMMA LEWISHAM X MELANIE GRANT STUDIOS

Emma Lewisham has partnered with skincare expert Melanie Grant to educate audiences about the evidence-based, natural skincare brand.

In her Los Angeles Studio, Grant will partner with the brand on experiences, education, and treatments. Her driving force has always been celebrating unique complexions.

“It's never about a signature approach but rather a signature result for the individual at hand. Building a strong, healthy and resilient complexion is empowering - and can stand the test of time,” said Grant, who was drawn to Emma Lewisham's formulas for this reason.

ID 2024 - A FASHION FESTIVAL

Fashion mavens will get a different kind of iD experience this April: a festival celebrating all things fashion.

The iD Fashion Festival programme has events for all fashion styles and budgets, including vintage, emerging, and retail fashion shows, panels and expert talks.

“We’re so delighted by the number of events we’ve been able to curate for our first Fashion Festival – the programme is exciting and will give our audiences some new and fun experiences,” said iD Event Manager Victoria Muir.

The Festival offers many opportunities for rich and exclusive insights into the world, past, present and future of fashion.

TRISH PENG'S BRIDAL CURVE COLLECTION

Trish Peng's Bridal Curve Collection showcases an exquisite array of wedding dresses for brides of diverse body types.

The new collection, Colpo Di Fulmine, embodies a modern romance that blends traditional silhouettes with artistic touches.

With its textures and styles, each dress ensures every bride finds her ideal that reflects her unique personality and style for her special day. It is characterised by captivating designs that evoke a sense of love at first sight.

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BASALAJ BEAUTY LAUNCHES IN SEPHORA

Basalaj Beauty has launched in Sephora in New Zealand. Known for its rebellious spirit, Basalaj Beauty's Founder and Creative Director Amber Basalaj was pleased announce that her brand will be represented by the international beauty retailer. "Sephora is synonymous with innovation and quality in the beauty industry, and I am delighted to see Basalaj Beauty stand alongside other iconic brands within their stores," said Basalaj.

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FEMALE FOUNDERS JOIN FORCES

Two female-founded businesses, Merry People and Karen Walker, have joined forces and collaborated for the second time. With winter approaching fast, the two labels have designed a limited edition and co-branded matching Tully boot and cropped rain jacket.

This collaboration comes after the smash-hit success of their first collection. Both designers have a mutual love for timeless wardrobe staples and the unpredictable weather, creating pieces that are not only practical but also fashionable. The collection remains stylish in both rain and shine.

The collection has taken key elements from each brand's core values: Merry

Peoples' exuberant and bold style and Karen Walker's passion for tailoring durable and functional pieces. The jacket and the boot share the same Ecru x Chestnut colour pallet and will only sell in a limited quantity.

"Teaming up with Karen Walker embodies what we're all about- crafting gear that supports life's adventures, big or small," commented Merry People founder and CEO, Dani Pearce.

"They're the go-to pieces for go-getters who tackle the day confidently and effortlessly."

The Tully boot is a signature silhouette for Merry People and has a classic 90s urban design. Re-designed in a new colourway, the boot is 100 percent waterproof, 100 percent vegan and has a flexible neoprene lining. The boot also has arch support and has a large unisex size range from 30 to 42.

The rain jacket is a versatile and timeless piece essential for New Zealand's ever-changing climate. It is waterproof with a 3,000-millimeter rain rating, has two front pockets and a hood, and is marked with the signature runaway girl patch. It has snap button closures, ideal for quickly taking it off and on, and perfect for ever-changing weather habits.

The collaboration embraces their mutual love for timeless wardrobe staples and the unpredictable weather that unites them, as well as celebrating the power of both female founders' joining forces.

RIVA DEL GARDA

101st Edition At Riva del Garda of the Expo Riva Schuh and Gardabags is now open for ticket sales. Discover the latest trends in footwear, bags and accessories, and prepare for a unique experience where style meets innovation.

Importers, retailers, and branded companies can apply to participate in the Expo Riva Schuh & Gardabags Buyer Programme, a personalised and exclusive trade fair visit experience to increase business opportunities.

To register, you only need to create an account, fill out a form, and get your ticket by the 19th of April.

The trade fair includes dedicated services, travel and accommodation benefits, access to the fair's digital platform, and many exclusive networking moments. At Expo Riva Schuh & Gardabags, the synergy of global commerce and cross-cultural exchange amplifies, driving robust growth in leather goods and accessories. With each successive edition, this event has

sustained and enhanced its expansion trajectory, poised to elevate its impact further in the forthcoming expo.

By serving as a nexus for international connections and collaborative ventures, Expo Riva Schuh & Gardabags fosters

CHRISTIAN LOUBOUTIN AW24 AT PARIS FASHION WEEK

La Maison Christian Louboutin is hosting a delightful evening of dance, music, and fun at the prestigious Le Trianon, a hidden treasure from 1894. Situated in the Pigalle district, where Louboutin once lived and honed his craft, this is a celebration of Paris’ youthful essence.

Louboutin has given a 'carte blanche' to Leo Walk, a gifted young French choreographer and artistic director, to bring this vision to life. With his unique perspective, Walk has combined contemporary dance with street hip-hop to present a deeply personal and intimate interpretation of friendship on stage.

innovation and propels the worldwide leather goods sector to new heights.

Expo Riva Schuh and Gardabags' 101st edition will take place from the 15th to the 18th of June 2024 in Riva del Garda.

The Loubi Show promises to be a captivating blend of flair and performance. It will feature twelve dancers from 'La Marche Bleue', a dance company founded by Leo Walk, and two accomplished musicians in a spellbinding spectacle.

Each performer will take centre stage adorned in Christian Louboutin crystal-embellished MJ Moc Loafers from the latest collection. The Miss Sabina sandals have been reimagined to complement the fluidity of dance while showcasing the Maison's craftsmanship and artistry.

French-American visual artist Jan Melka, who was inspired by bodies and volumes, guides the show's visual journey.

Enhancing the sensory experience is the ethereal music of Parisianbased duo Clara Cappagli and Armand Bultheel of Agar Agar, whose blend of French pop and electro infuses the stage with emotion and energy.

Amidst the celebration, Christian Louboutin will unveil his Women Fall/ Winter 2024 collection, showcased seemingly levitating in red niches nestled inside a chrome mirrored box, creating an infinite reflection of the space.

Christian Louboutin presents The Loubi Show, a celebration of Dance and Music at Le Trianon to unveil its Women Fall/Winter 2024 Collection.

FORTY YEARS OF TEVA

Four decades ago, Teva Footwear was invented to create practical and comfortable footwear for adventurous souls.

Teva was born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to prevent sandals from floating downstream. Years before its time, Teva was introduced as the world's first sport sandal.

Since then, the brand has ignited a global passion for the category, creating mass appeal within the fashion industry. Despite its popularity, it has remained true to its outdoor roots, fuelling a worldwide passion for exploration and the freedom to roam.

To celebrate its 40-year milestone, Teva has introduced the 'Where to Next?' campaign and unveiled a twopart 'Revive' product range.

Revive is inspired by the '80s and '90s, incorporating feelings of nostalgia intended to transport audiences back in time to revisit past adventures.

"Our fans across decades and around the globe are uniquely united in a common search for adventure, in whatever form it means to them," explained Sarah Carter, director of Global Brand Marketing for Teva.

"This year, we're looking back on where we've been, celebrating all the places people have taken us, and inspiring our fans to ask themselves, where to next?"

The Revive collection is split into two drops throughout winter, featuring fan-favourite archival styles and retroinspired prints from the decade they honour but modernised for today.

The '80s Revive collection starts with the Original Sandal and the Original Universal. The Original Sandal is the first shoe Teva created, returning this season to commemorate its anniversary. The Original Universal is a slightly new iteration in archival wavy webbing coloured in bright neons.

The '90s Revive collection, comprised of the Hurricane XLT2 Revive and the Original Alp Revive, was designed to create ultimate nostalgia. Hurricane XLTR is a versatile adventure sandal outfitted with grippy traction and a robust EVA footbed. The Original Alp shoe has technical hardware and multi-strap construction, which makes it perfect for performance sports.

Going forward, Teva has promised to reduce its environmental impact by ensuring 100 percent of its iconic straps are made with recycled plastic so that future generations can continue exploring the wild world around them.

We're looking back on where we've been, celebrating all the places people have taken us, and inspiring our fans to ask themselves, where to next?

NEELY WOODSON POWELL

For Neely Woodson Powell, founder of the Charleston Shoe Company, her chance encounter with a shoe cobbler in San Miguel, Mexico, brought her into the fashion industry and changed her life.

While on vacation in 1996, Woodson Powell purchased her first pair of shoes from the cobbler, falling in love with his designs and artisanal craft. She began to bring home dozens of styles for family and friends, eventually selling them at markets and building up a customer base.

This led to Woodson Powell creating over three hundred wholesale accounts, which supported her for 12 years until she decided to return to Savannah College of Art & Design (SCAD) to study.

“I learned how to make shoes physically, which gives me such an appreciation for the hard work and talent that all of our cobblers have,” said Woodson Powell.

“I have so much respect for our artisans, and this is where the true comfort of our line comes from.”

Her immersion into the culture at Savannah was her biggest inspiration in the early stages of her brand.

“My initial vision was to get these comfortable, magical shoes to women worldwide, and I realised that in tourist towns like Savannah, they could double as souvenirs,” said Woodson Powell.

“You can remember your time on a vacation or a cute walking town through the shoes!”

Woodson Powell is based in Charleston, South Carolina and designs her shoes to fit women's wants and needs. Her main concern is balancing comfort and style, so she creates machine-washable and bunion-friendly designs.

“We have been a comfort brand for over 25 years. We were still stylish when comfort was a ‘bad word’ in the industry. It never ceases to amaze me when a customer tries on a shoe for the first time and realises how comfortable they are—and that they are machine washable!”

When asked what her biggest challenge was as an entrepreneur, she stated that it was trust.

“There is a relinquishing of trust you need to be able to step away from things and let them flourish on their own. However, there can still be pitfalls in having that trust. My bookkeeper once stole half a million dollars,” confessed Woodson Powell.

“Nevertheless, I have an amazing team of employees I trust and consider family. Without them, I couldn’t have grown the business to what it is today.”

Since opening in 2009, Charleston Shoe Company has expanded to have 60 cobblers and 180 female employees and are stocked in over 800 boutiques. Their designs are known for durability, and over the last four years, they have donated over two million pairs of shoes to charity.

Nevertheless, I have an amazing team of employees I trust and consider family. Without them, I couldn't have grown the business to what it is today.

DYSON LAUNCHES SUPERSONIC NURAL HAIR DRYER

During a global launch event in Seoul, South Korea, James Dyson unveiled the Supersonic Nural hair dryer, Dyson's most intelligent dryer, with new sensor technology.

"If you can limit heat damage, you can get a healthier scalp and healthier hair. Our new Supersonic Nural has a time-of-flight sensor that recognises your head and reduces the heat as it gets close to your hair, preventing heat damage to both your scalp and your hair," said James Dyson, Founder and Chief Engineer.

"Innovation only comes from investing in research and development. Our obsession to truly understand the root of the problem continues as we build up some of the most sophisticated hair laboratories in the world."

Dyson's latest styling tool is equipped with a new scalp-protect mode. This mode uses a network of Nural sensors to automatically reduce heat and airflow as the tool approaches the head.

These sensors also improve the styling experience, enhance hair shine,

and prevent heat damage.

New and improved attachments that cater to all hair types are equipped with attachment recognition, which learns a user's styling preferences and simplifies their routine for fast, healthy drying without extreme heat.

The scalp-protect mode protects scalp health. In this mode, heat is automatically reduced to the optimum temperature for scalp comfort and drying speed as the hair dryer gets closer to the hair and scalp.

A time-of-flight sensor enables this by projecting an invisible infrared beam to measure the distance between the machine and your hair.

When in Scalp Protect mode, the LED light colour automatically changes between cool blue or yellow (low heat), orange (medium heat), and red (high heat), depending on the distance the machine is from the head.

Attachment learning remembers your styling preferences and adapts to a user's go-to styling mode. It remembers the last-used heat and airflow settings for each styling attachment and automatically applies them the next time it is in use.

The Dyson Supersonic Nural hair dryer also has a motion-sensing accelerometer that deactivates the heater, decreasing airflow and noise when you are in between styling passes.

"From our research into the science of hair, we know that there is a connection between the quality of hair and a healthy scalp. The scalp tissue comprises different layers, with the outermost layer as a barrier against external stressors," said Shawn Lim, Head of Research, Dyson.

"However, moisture loss can occur when your scalp is damaged, a key factor in developing the scalp protect

mode feature. This helps to maintain scalp moisture levels and allows for gentle drying."

A new Wave+Curl diffuser has been engineered for waves, curls and coils. This helps define and shape natural hair patterns across two modes.

In Dome mode, the attachment's large dome shape draws airflow away from the scalp for smoother, elongated waves with rounded ends. In Diffuse mode, the pronged insert delivers air deep into the roots for defined, voluminous curls and coils.

Complementing the new embedded sensors is a differentiated visual appeal: a clear end cap to show the technology within and bold new colour palettes—Ceramic Patina and Topaz or Vinca Blue and Topaz.

The Supersonic Nural hair dryer will be available in New Zealand starting on the 11th of April.

LUXURY BRAND EXPANDED SIZE RANGE

In honour of International Women's Day, luxury footwear brand Merchant 1948 expanded its size range by launching its new diverse fit boot range, titled Fit For Me.

“M

any customers have given the feedback that they would love to invest in a long boot for the winter; however, we just didn’t have the variety needed to cater to their calf-sizing,” explained director Louise Anselmi.

“Six months ago, we embarked on a project to increase our offering of long boots with a greater diversity of fits.”

In the past, traditional calf sizing had

been designed with very little leniency, something Merchant 1948 wanted to change. There are five new calf sizes, ranging from a narrow fit to a XX wide fit, in hopes of becoming more inclusive.

For this campaign, Merchant 1948 displayed a variety of sizes on members of their team, from lead designer Ellie Mills to store manager Kellee Peita-Read. When creating this boot, designers measured all

participants at the widest point of their calves and ankles, highlighting the wide variety of shapes and sizes.

“We created a database from narrow to XX wide measurements and designed boots to fit in these bands that were both classic and modern, hopefully providing options to customers that we haven’t before,” stated Anselmi.

The new Fit For Me range intends to combat these issues and provide highend boots for most sizes.

HERITAGE BRAND NOW AT SPECSAVERS

With a fresh twist on classic shapes, the Barbours collection has officially become a part of the Specsavers brand portfolio. This heritage brand collection, inspired by the modern countryside style, features colours and patterns inspired by the great British outdoors.

The British heritage brand Barbour began in the North East of England in 1894.

Over the last 129 years, it has worked tirelessly to build a successful brand with iconic archival pieces. Barbour is a fifth-generation familyowned global lifestyle business that has remained true to its founding values of quality, durability, and attention to detail.

"The new Barbour range delivers premium, on-trend, durable, and beautifully crafted frames that you'd expect from two brands with over 126 years of combined style heritage," said Nelly Solei, head of frames.

"The collection of frames, like Barbour's own brand ethos, is fit for purpose, timeless, and transcends fashion."

Another inspiration throughout this collection is the iconography of Barbour's renowned Wax for Life project, a re-waxing service designed to encourage customers to extend the life of their jackets. In this collection, Barbour distinguished itself through tartan and houndstooth prints, as well as various timeless eyewear shapes. David Godfrey, regional manager at distributor markets, expressed his excitement about introducing Barbour at Specsavers.

"We are delighted to partner with Specsavers on this eyewear collection, which perfectly captures Barbour's heritage. It perfectly incorporates our classic British style in textures and patterns synonymous with Barbour."

A VISIONNAIRE FROM NOM*D

A world where the language everyone speaks is style is the vibe of the all-new latest collection from NOM*d. As enigma and elegance meet the chicness of the 90s, the Visionnaire is the heart of this winter.

The collection is not only about looking like a ten-on-ten but also about leading a new path in fashion.

NOM*d's wool set, the Mini Pinny with its matching Gentry jacket in vibrant yellow, is highly eye-catching, straight out of a scene from Clueless, but with a mystical twist, providing the right amount of cosiness and warmth.

From the logo sigils of the NOM*d Monogram cardigan to the timelessness of the Hilden Dress, from delicate moth wings to vibrant carmine-tipped petals, each piece tells a unique story, inviting us to see beyond the surface.

Designer Margie Robertson’s Visionnaire is a beacon past the time

threshold; the garden gate and the trees are drawn like arrows long across her path.

With a Tippet Scarf tightly around your neck, gaze into the ether and keep warm with the wool Baron Coat in hues of burgundy and blue.

The Hildegard Dress has a sharp silhouette and a square neckline cut in soft twill suiting, while the Chaise Pant has an optical mist-like print.

Shimmer in the Black Leaf Jacquard or emulate a leader as you wear the Allegiance Pinafore and Gentry Jacket, a yellow tartan shot with a bolt of cerulean.

The Visionnaire constructs a new syntax to inhabit, a mystic vocabulary of bold tones and cryptic signs.

Each piece tells a unique story, inviting us to see beyond the surface.

HANDBAG BRAND RECYCLES LEATHER

Leather handbag brand MAHY has released a unique and sustainable collection called REFORMED, which recycles the surplus of MAHY leather into new bags. The collection combines sustainability with style, calling attention to mindful environmental practices.

Previous sought-after styles, such as the Janis and Nina crossbody and the Ingrid tote, have been redesigned using small strips of leather shaped into a patchwork design.

The textured tactile craft of the patchwork design has been used to honour handmaking, the slow fashion movement and skill-based design.

Emily Mahy, owner and designer of MAHY, spoke enthusiastically about the upcycling of surplus leather.

“Playing with small leather pieces was a great way to think differently and more creatively.”

Exploring my creativity and running free with this collection was enjoyable. It has turned positive in many respects while finding a creative way of reducing waste.

Along with the business taking a positive step towards reducing waste, Emily said she thoroughly enjoyed exploring her artistry.

“Exploring my creativity and running free with this collection was enjoyable. It has turned positive in many respects while finding a creative way of reducing waste.”

The REFORMED collection combines fun and playful colour combinations and original subdued tones. In addition, the Janis and Nina bags are paired with six different adjustable webbed straps the customer can choose between.

Designer and creator Evie Kemp collaborated on part of the collection, bringing colour and energy to some of the Janis and Nina bags. The colours within this collection range from wardrobe staples black and brown to bright blue and red.

This month, MAHY held a workshop where customers could see the process behind making a REFORMED bag. All attendees were given a choice between two styles of bag, which they could create through leather offcuts.

Since 2011, Mahy has carefully crafted her passion for quality leather, creating functional and fashionable wardrobe staples. Her hides have been handpicked and sourced from local suppliers, ensuring more sustainable practices.

SOCIAL MEDIA AND AI BOOSTED ONLINE SALES

New research from ShipStation and Retail Economics revealed that social media and AI have astronomically boosted the Australian shopping journey. Australian e-commerce sites ShipStation and Retail Economics have found that 15 billion, or nearly half of Australian nonfood sales, interacted with physical touchpoints. This solidified the growing importance of omnichannel strategies that seamlessly blend online and offline experiences.

ShipStations parent company, Auctane, surveyed 8,000 consumers and over 800 online shoppers across eight markets. This data highlighted the rising influence of social media and AI in the shopping journey.

“The $15 billion figure paints a compelling picture of consumer behaviour, presenting a significant opportunity for brands to evolve their approach,” said David Boyer, VP & Head of ANZ at Auctane.

“Gone are the days of rigid classifications like ‘online’ or ‘offline’ shopping. Today’s informed consumer seamlessly navigates physical touchpoints like brick-and-mortar stores and social media discovery channels. The omnichannel journey is

not merely a matter of convenience but an opportunity to forge personalised connections that build enduring brand loyalty.”

Platforms like TikTok and Instagram are highly efficient for product discovery for Gen Z and millennials. Across surveyed markets, nearly 40 percent of avid online users use social media for inspiration and product research, compared to 35 percent using retail websites. This emphasises the need for retailers to adapt their strategies and reach these audiences on their preferred platforms.

“Retailers must understand the evolution and prioritise seamless, consistent customer experiences— regardless of whether customers choose online, in-store, or a hybrid

approach,” said Richard Lim, CEO of Retail Economics.

“Embracing a unified, omnichannel approach unlocks the potential for lasting customer loyalty and reinforces brand relevance in the competitive landscape.”

ShipStation is a reliable e-commerce business that solves the challenges of importing orders and processing shipments. Since 2011, It has helped businesses deliver exceptional customer experiences regardless of what they sell.

Retail Economics is an independently owned research consultant focusing on the consumer and retail industry. They help provide leadership on major economic and retail trends and their impact on the industry.

BLAZING

Few garments stand the test of time, like the blazer. This quintessential attire, with its roots deeply embedded in maritime heritage, has transcended centuries to become a symbol of sophistication, versatility, and timeless elegance.

The history of the blazer traces back to the early 19th century when British naval officers adorned themselves with tailored jackets bearing the distinct "blaze" of brass buttons and sharp lines. Initially crafted for practicality and prestige, these jackets soon found their way into civilian wardrobes, evolving from a military uniform to a fashion statement.

Starting strong with Theory's blazer featured in their Fall Ready-to-Wear collection in a hue like Mara 1-893, it is a classic style in a creamy golden colourway with two classic flap pockets and a ticket pocket.

The blazer has undergone numerous transformations throughout the years, adapting to changing trends. Willy Chavarria showed a bold collection of exaggerated silhouettes at New York Fashion Week. Their Fall Ready-to-Wear collection had several broad shoulder blazers with extreme lapels like this piece in a colour like Mara 10-387. Monse also opened their runway with this stunning piece, in which they have reimagined the placements of the lapels to cross over the chest, adapting a traditional fabric and style to a new generation. This piece, in a hue like Mara 3-308, has a drop shoulder and a matching belt. Also in the collection are a few more jackets featuring redesigned lapels in unexpected places. The blazer has remained a steadfast companion in both casual and formal settings. Khaite's Fall Ready-to-Wear collection was packed with clean lines, draping, and a focus on texture. This high-

THEORY WILLY CHAVARRIA MONSE

MARA 1-893

MARA 10-387

MARA 3-308

BLAZINGAHEAD

MARA 10-13

sheen longline blazer is a stunning, timeless piece with besom pockets — a beautiful garment that can be both formal and casual.

One of the blazer's remarkable qualities is its remarkable versatility. Whether paired with tailored trousers for a boardroom meeting or dressed down with denim for a casual outing, the blazer effortlessly straddles the line between professionalism and leisure. A more casual blazer style would be more like this one from Proenza Schouler, who created a line of jackets and blazers, all of which are very traditional and commercially viable. This

Threads available from

ivory blazer is a very close match to Mara 1-3796 and would be an easy addition to any wardrobe.

Tommy Hilfiger's runway for their Fall 2024 collection was filled with 70s preppy influences. This blazer, in a rich plaid houndstooth in a shade like Mara 5-245, was a hero piece in the range.

With its rich history and timeless appeal, the blazer serves as a steadfast anchor in a sea of trends. It is a statement not merely a garment but a testament to the enduring legacy of craftsmanship, style, and sophistication.

KHAITE

PROENZA SCHOULER

TOMMY HILFIGER

MARA 1-3796

MARA 5-245

THE PERFECT AUTUMN BOOT

Like a good pair of jeans, the Merry People Bobbi boot is an autumn wardrobe staple. In anticipation of the change of seasons, the versatile and stylish rain boot has just been released in two new shades: khaki green and denim blue, perfect for the wetter months.

Khaki green is one of the most versatile shades of the boot, with the faded green colour perfectly complimented by the tan sole and detailing. The hue is easily pairable and perfect for everyday wear, outdoor exploring, and everything in between.

The denim blue shade is bound to add a pop of colour and will become treasured in your wardrobe. The brightness of the blue is toned down by the deep navy sole and detailing, making it perfect for pairing with your favourite pair of jeans for a monochromatic look.

The Bobbi boot blends fashion and

function and is made from waterproof natural rubber with a comfy fourmillimetre neoprene lining. There is no need to wait for it to rain; the Bobbi boots are perfect for all climates.

All Merry People styles are 100 percent vegan, made from quality natural rubber, and have built-in arch support. The flexible neoprene lining on the Bobbi allows the rain boot to be rated for below-freezing temperatures.

Merry People is a female-founded brand inspired by ever-changing and unreliable weather patterns. Throughout the design process, founder Dani Pearce intended to

design and make products that can become wardrobe staples.

“With each new product we add to our range, we endeavour to use the best materials to offer performance with the least environmental impact,” Pearce said.

They have taken significant steps towards becoming more sustainable throughout 2024, with packaging made from 80 percent recycled fibre and 20 percent new but recyclable materials.

Following the Kimberly floods in Western Australia, the Merry People donated 330 non-sellable but wearable products to Thread Together.

SEA CLEANERS

X SAMSUNG

Samsung New Zealand has partnered with local environmental charity Sea Cleaners to launch a new Less Microfibre Filter to preserve New Zealand coastlines. Samsung will also donate $50 from every sale of the Less Microfibre Filter to Sea Cleaners.

Since 2002, Sea Cleaners has removed over 17.8 million litres of waste from New Zealand’s waterways and educated people about responsible waste reduction.

“Our mission centres around protecting our seas, oceans and harbours by removing and reducing litter in our waterways, but microplastics are almost impossible for us to get rid of once they are in the ocean,” said Sea Cleaners founder Hayden Smith.

“It’s an ongoing journey, and there is still a lot of work to be done, but it’s great to partner with companies like Samsung helping to do their bit.”

This partnership builds on the success of the Less Microfibre Cycle that Samsung washing machines introduced last year, which reduces microplastic shedding by 54 percent.

Combined with the continued use of post-consumer recycled plastics sourced from discarded fishing nets in Samsung Galaxy S Series phones, the launch of the Less Microfibre Filter underlines Samsung’s sustainability journey.

Designed for use with all standard

washing machine models, the Less MicroFibre Filter prevents up to 98 percent of microplastics released during a laundry cycle from escaping into wastewater when used four times a week.

Given that microplastics have been estimated to make up 35 percent of plastic pollution in our oceans, this is a solution worth adopting.

“With the continued increase of microplastics in our oceans and growing health concerns caused by their presence, it made perfect sense for us to look at how we could help reduce their emission with our household appliances,” said Shannon Watts, Group Marketing Director at Samsung New Zealand.

“The partnership with Sea Cleaners helps us amplify a unique innovation engineered to help reduce the release of microplastics from our daily lives into New Zealand’s waterways and oceans.”

Adding it to existing washing machines at the drain pipe, with tiny pores to capture microfibres, the filter must only be emptied once a month, and the householder must be notified via the Samsung SmartThings app.

MODERN CLASSICS

BY KATHRYN WILSON

With over 40 new styles, Kathryn Wilson's new Modern Classics for Autumn Winter 2024 showcases a refined line of footwear that plays heavily with bright colours and staple textures. From loafers to chunky heels, the Modern Classic range caters and offers something for everybody.

"With international travel now at the forefront of our customer's minds through the winter months, our designs now look to the mood or spirit of the wearer more than their location," described Kathryn Wilson, founder of her self-titled business. "There is a focus on trans-seasonal styles."

Wilson's most significant focus in this collection is loafers, with five variations in diverse colours and textures. The classic silhouette of the Liza loafer has remained the same, with a smaller platform and a horse-bit detail. However, it is now available in two different experimental colours: barbie pink crocodile and black

sparkle welt detailing, as well as other staple hues.

A sense of unity between styles is apparent, with the pink colour seen again on the Barbie heel, an extravagant bubblegum pink shoe with a gemencrusted heel and gold hardware. The popularity of the Barbie film, the highestgrossing film of 2023, undoubtedly inspired this iconic and nostalgic colour.

Metallic has made a comeback with the Whitney slingback shoe, a bold and explorative style perfect for those looking to add dimension to an outfit. The Whitney has a pointed toe with a modest eight-centimetre gold chain heel and comes in a range of colours, two of the boldest being pink and gold.

Customers can also pair their shoes with a matching bag with the Amazana trainer, Leia loafer, and the Blanchfield bag made from white checkerboard leather with brushed gold hardware detailing. Customers wanting a more straightforward style could opt for the Sweet Dreams bag, a classic and roomy accessory detailed with a gold change, available in Stone or Ink Pebble.

The Modern Classics collection is a natural progression for Kathryn Wilson, shown through her re-design of several top sellers, such as the Ariane and Brigid boots and the Shandre loafers. She has covered all the basics while allowing customers to stray from the classics and add some diversity.

OPTIMISE ASSORTMENT PLANNING:

HOW RETAIL TECHNOLOGY HELPS YOU EXPOSE AND PRIORITISE OPPORTUNITIES

The world of retail is dynamic, which is a subtle way to say things are constantly changing, and retailers often feel like they are racing towards a moving finish line.

In the increasingly digital world where TikTok is the new search engine, trends are emerging daily and leaving just as quickly. Customers have increased expectations for personalization, so you have more to keep up with than ever.

To stay responsive to changing market dynamics, meet consumer demands, and maintain a competitive edge in this fast-paced environment when building assortments, you need a way to expose and prioritize opportunities, quickly.

NOT ENOUGH TIME, NOT ENOUGH RESOURCES

Finding a way, or really the time, to consistently identify these opportunities can prove difficult due to time constraints, non-repeatable manual processes for analysis, or even resource and supply chain restrictions.

And, falling behind means you miss opportunities to expand your range and take market share, drive incremental revenue, and react immediately to critical trend moments to include in your assortment to stay relevant and competitive.

ENABLING EFFECTIVE ASSORTMENT PLANNING WITH RETAIL INTELLIGENCE

Whether pre-season planning or in-season trading, utilizing a retail intelligence solution takes a significant burden off of retailers when assortment planning.

This technology uses AI-fueled intelligence to identify the highest impact opportunities for driving growth when creating or adjusting assortments, allowing you to take action quickly and make data-backed decisions that drive profit.

By automating processes, this AIdriven platform removes much of the manual work from your plate, resulting in:

• Increased consistency in finding opportunities

• More time to react to changes in the market or customer demand

• Capacity to reallocate resources to other tasks rather than spending hours researching

• The ability to drive more incremental revenue through relevant assortments

HOW DOES AI TECHNOLOGY OPTIMIZE ASSORTMENT PLANNING?

In practice, you can use this technology to identify the highest impact opportunities in your day-to-day functions, such as identifying trends, building your assortment, and making real-time adjustments.

Trend Identification

With retail intelligence, you get succinct information in two-minute report reads that compile market data points to identify and reinforce trend emergence and decline. This includes access to seasonal hindsights and recaps, look-ahead reports, and prepackaged analysis based on insights from across the market.

Range Building/Assortment Optimization

This platform combines data sources across your business with competitive and third-party data to enrich your range-building process with customer behavior and basket analysis insights. Based on competitor benchmarking, you can expose the gaps within your ranges and see insights into products and assortments to prioritize.

Weekly Review

When making adjustments during crucial trading seasons, this AIpowered retail technology surfaces key insights to direct your attention to areas of the business that need your focus. These easy-to-access insights streamline weekly analysis so you can quickly identify opportunities to drive incremental revenue and reduce risk in your business.

Inventory Optimization

With access to real-time metrics, you can adjust your assortments based on market and customer feedback, sales data, and emerging trends, ensuring you optimize inventory and don’t over or under-stock items. You can also identify missing products and colorways to add to the assortment that are up and coming or performing well.

CONCLUSION

The fast-paced and ever-changing retail landscape demands innovative solutions for building and maintaining great assortments. Retail intelligence, driven by AI, alleviates many of the challenges retailers face.

EDITED’s Retail Intelligence Platform automates processes and provides timely insights to empower retailers to identify growth opportunities, streamline weekly reviews, and optimize assortments based on comprehensive data sources.

Discover how EDITED can help your team identify the highest-impact opportunities to optimize assortment planning and trading today. Schedule a meeting here.

PERFORMANCE LED WOMENSWEAR FROM ICEBREAKER AW24

As Autumn approaches, icebreaker has launched its AW24 collection. With industry-leading innovations in earthy colourways, the new range continues to break free from synthetics so you can 'move to natural' throughout the season.

The collection includes new high-intensity focused apparel to take you from chilly Autumn mornings to icy winter conditions.

Stand-outs include ZoneKnitSeamless, the icebreaker's first-ever seamless range for women; its stylish and cosy mid-layer 200 RealFleeceDescender; and its Speed Collection for unrivalled running performance.

ZoneKnitTM Seamless is icebreaker's first-ever seamless range for women. It is crafted with a unique blend of Merino, Tencel Lyocell, bio-based elastane, and nylon, delivering second-skin comfort.

The top styles include Women's Merino Seamless Active Jumpsuit, Women's Merino Seamless Active Bra and Women's Merino Seamless Active 25" Tights.

The cosy yet stylish RealFleece

provides lightweight warmth and comfort, perfect for early morning runs and hikes in the mountains so that you can make every day an adventure.

The 200 RealFleece Descender Half Zip and the 200 RealFleece Descender Full Zip Hooded add to the ReelFleece range.

Dropping this April is the innovative Speed collection that uses merino wool and body-mapping technology for temperature regulation and comfort during high-intensity activities so you can be distraction-free in every stride.

New styles include the Merino 125 ZoneKnit Speed Shorts and the Merino 125 Cool-Lite Speed Tee.

Pieces from icebreaker's AW24 collection are designed to create a smart layering system that keeps you warm and comfortable in every weather condition, with minimal layers needed.

WOMEN BUSINESS celebrating

March 8th marks international Women's Day and to celebrate, we are spotlighting influential women working in the fashion and beauty industry.

BIDDIE COOKSLEY

TUESDAY, Owner and Designer

For TUESDAY founder Biddie Cooksley, the fashion industry has always called to her. Growing up with rag traders in her family, Biddie described fashion as her first love, which drew her in and creatively inspired her.

After initially ignoring her passion and enrolling in Law School, Biddie decided to leave and follow her heart in her final year. She moved up to Auckland to pursue her career in fashion, starting humbly at the front desk of a clothing company.

“Although I spent all my school years in the family business getting handson knowledge of the factory floor and working across every department, after deviating at university, I was in my early twenties with no contacts and no formal

training,” explained Biddie. “So I moved to Auckland and worked my way from the ground up.”

TUESDAY was started eight years ago in 2015, and since then, it has grown into an established brand with a clear motive to create beautifully designed pieces without excessive wastage.

They also aim to use deadstock or pre-existed fabrics to prevent from producing more.

Her success as a businesswoman has allowed her to showcase her designs at New Zealand Fashion Week and open a store on New Zealand’s most iconic fashion strip, Ponsonby Road. Biddie is also an avid supporter and partner with Breast Cancer Cure (BCC).

“It feels great to give back, and the

team at BCC continues to inspire me with their work, " said Biddie. “It’s incredibly impactful and really does make a difference.”

Biddie highlighted that one of her most significant accomplishments has been employing and empowering other women within the fashion industry. Her brand values include creating high-end pieces that will last for seasons and promoting positivity among women.

SHERRY BELL

Sunglasses Bar, Founder

Sherry Bell, started her own optical business after spending years learning from experts. At 27, Bell founded and opened the Sunglass Bar, a luxury Auckland-based eyewear store selling notable brands such as Bottega Venetta, Dior and Gucci.

Since then, her business has flourished, and she has become a notable merchant within the high-end optical industry.

Bell discussed how she began working in the optical industry at 17 and how her first role working for an optical company in Auckland changed the trajectory of her life.

“They were pushing the boundaries within the industry, importing highfashion brands and bringing the New Zealand eyewear industry up to an international level,” explained Bell. “After working there for ten years and the company was sold I had learnt everything I needed to know to start and run a business.”

One of Bell’s biggest motivators when expanding her business is the challenge of finding and sourcing new pieces from luxury brands. Allowing customers access to the latest designs and assisting them throughout the purchase has helped the Sunglass Bar build a solid and loyal customer base.

Bell reflected on the importance of having mentors and inspirations within the field. For her, Craig Matthews and Louise Hilz aided her in her career and growth as a successful businesswoman.

“Craig taught me so much and supported me through tough times and very difficult decisions,” remarked Bell.

“I am very inspired by Louise Hilsz, who is very generous with her time and knowledge. Her expertise across many fields has been a tremendous source of learning for me.”

The Sunglass Bar opened their first and only store on Vulcun Lane in 1996, which is still operating smoothly.

access to a massive industry, which she used to develop her comprehension

LIZ SAVAGE

Scarpa, Owner

of what it takes to have a successful fashion brand.

Since owning and directing the business, a key focus has been digitally transforming - making sure Scarpa is future fit. Recently, they have launched their brand ‘Scarpa the Label’, an Italian-made luxury footwear line that they sell in stores and online.

Savage speaks highly of her years in the fashion industry and her lasting relationships with clients and other designers. She endorses the fashion business, reflecting on her personal experience while reminding those how much time and effort it can take.

“The fashion industry can be demanding, but every setback is a lesson,” explained Savage. “Success takes time.”

Savage keeps her motivation by helping customers find shoes and accessories that fit their needs. The success of industry leaders such as Stella McCartney inspired her passion for building a quality brand. She also listed her husband, sister and the team at Scarpa as inspirations and mentors.

“To those aspiring to make their mark in the fashion business, my advice is to stay true to your vision, understand your customers, and never compromise on quality.”

Scarpa maintains a strong physical presence, operating three stores across Auckland. They have also successfully navigated the shift to an e-commerce landscape, moving all their products to an online store.

SARAH COTTERALL

Silk & Steel, Founder

When Silk and Steel founder Sarah Cotterall wanted to make a business, she took matters into her own hands.

Growing up in London, Cotterall knew she wanted to own and operate a brand within the fashion industry. She had a passion for beautiful and timeless jewellery pieces, heightened through her years living in Paris in her early 20s.

“I was lucky to be surrounded by an abundance of culture, art and fashion,” expressed Cotterall. “I would spend weekends scouring the city and flea markets for chains, beads, collectable vintage jewellery and clothes that I could rework.”

After gaining a degree in international marketing, she worked for various IT companies and advertising agencies until she eventually met her Kiwi husband and moved to New Zealand to settle down. Despite pursuing a

different career, Cotterall maintained her dream of owning a high-end jewellery business.

“After a trip back to see my family in Italy, I was so inspired to create beautiful, luxurious couture jewellery for the New Zealand market.”

Cotterall identified a gap in New Zealand’s jewellery market, giving her the courage to start Silk & Steel 12 years ago. Though she is not a trained jeweller, Cotterall identified one of her biggest strengths as being a hardworking woman who has developed her creative skills.

Starting a business can be intimidating, but Cotterall firmly believes anything is possible.

“If you feel a burning passion and desire to create your own business and succeed- you will succeed,” said Cotterall. “If you love what you do, hard work will never feel like work.”

Silk & Steel started with a mere one hundred dollars, with Cotterall investing every cent back into the growth of her business. Her background in marketing helped her build a strong brand identity and navigate the online world.

Cotterall names her biggest inspiration as Vivienne Westwood and how she pioneered the fashion industry and conventional fashion trends throughout the 80s and 90s.

Silk & Steel has a powerful in-person presence, with her jewellery being stocked in 70 stores across New Zealand and Australia.

JASMINE SMITH

RAVEN + ROSE, Creative Director

RAVEN + ROSE is an Australianoperated lingerie brand that hopes to empower people in their skin. Jasmine Smith, CEO and creative director, believes fashion is one of the most powerful ways to display artistic vision and individualism.

“Clothing is easy to wear, harder to style, and on another level when used as an expression of ethos.”

Born and raised as a Kiwi, Smith grew up sewing and creating clothing, leading her to study apparel design at Auckland University of Technology (AUT). When she founded RAVEN + ROSE in 2014, she knew she wanted to create a brand that promoted positive body image and sexual freedom for customers.

Smith spoke openly about the trials and tribulations of creating and operating a fashion business. She voiced

her opinion on the dedication it took to start a business from the ground up and how un-glamorous it can be.

“Sacrifice is essential,” explained Smith. “You can’t have it all or juggle all the balls of life perfectly. Decide what you will have to give up in order to reach your goal.”

RAVEN + ROSE reached great success in the early stages of operation, featured in Women’s Wear Daily within the first three months of opening and Playboy within the first three years. Her determination to design and create innovative lingerie pieces that show off a body without including stereotypical features such as push-ups and underwires has made her respected within the industry.

Some of Smith’s inspiration comes from notable brands and designers

such as Diesel’s creative director Glenn Martens, Nadia Lee Cohen and Andria Aletrari. All three artists have one thing in common: a clear creative vision and the motivation to create pieces that make trends, not follow them. She values brands and designers that create boundary-pushing content surrounding sexuality and positivity.

RAVEN + ROSE has continued to do well in the ever-changing fashion landscape because of its commitment to perfecting the little things and finding new ideas to create and visually explore.

highlighting the importance of introducing more education into the industry.

As a child, Bailey was raised in a family of sewers, designing and creating her clothing items to keep up with recent

SUE BAILEY

Pattern Potentials, Founder

fashion trends. In her final year of school,

the range of the industry, from denim to chiffon catering for sizes 10-26, ages 2070. She kept an open mind while learning and building meaningful relationships and connections that forwarded her in her personal and professional life.

Twenty-six years ago, Bailey started her own business called Pattern Potentials, a pattern making, grading, and marker-making service to the New Zealand industry. She incorporated her love for fashion and its technicality with her professional drive, and since then, she has built a loyal customer base.

“Pattern makers are very hard to find,” explained Bailey. “It is such an amazing job; every day, every season is different as styles, fabrics, and colours change. It is a creative role but also a technical role.”

Bailey’s career choice has led to a fulfilling and rewarding career that has brought many opportunities. Pattern Potentials has an in-person workroom located in Morrinsville, as well as an online website.

For more information, email sue@patternpotentials.co.nz or visit www.patternpotentials.co.nz

clothing. This love stemmed into a passion, eventually leading her to win a local design competition, resulting in the opportunity to go backstage at New York Fashion Week and an internship with a local designer. This exposed Hadfield to the hidden works of the industry at a young and impressionable age.

NICOLE HADFIELD

Oosterom, Designer

After graduating from Whitecliffe College in 2014, Hadfield ventured into designing menswear for a local label, where she successfully learned the ropes of running a small business. From there, she ventured into production management at Ingrid Starnes in 2017, working in the design room pattern making and managing local production.

Oosterom was launched in 2021 as a made-to-order clothing label, all produced from her home studio. It aims to work with luxury fabrics to create bespoke and well-tailored pieces.

“I love working with luxury fabrics, including Japanese cotton, Italian silks and woollen suiting. It all comes back to the love of tactility and craftsmanship,” expressed Hadfield.

Throughout her career, Hadfield has been fortunate to have various

LOUISE ANSELMI

Overland Footwear, Director & Buyer

Louise Anselmi discovered her passion for working in the fashion industry later in life. The director and buyer for Overland Footwear found her way into the industry after having three children and sending them off to school. Since then, Anselmi’s impact on Overland Footwear has been tremendous, helping expand the business and staying ahead of trends.

While predominantly most of Anselmi’s background is in English Literature and PR, she had a love for shoes and fashion, which helped push her towards her career in footwear. Her husband, Shane Anselmi, founder of Overland Footwear, supported her decision to join the family business, where she flourished in being a part of making the decisions.

established mentors who have provided her with knowledge within the industry.

“A handful of highlights include Juliette Hogan and her knowledge on finding a balance between business and creativity, Dan Ahwa and his encouragement to draw inspiration from heritage and nostalgia in design, Imogen O’Neill and her tips on thoughtful networking and finding your niche, and Ingrid Starnes, Belinda Watt, and Doris de Pont, who continue to act as supportive mentors.”

For those wanting to enter the fashion industry, Hadfield recommends gaining a solid knowledge of construction and fabrication.

“Your career is a journey. It may not always be what you imagined. Continue to be inquisitive, observe, and learn from the more experienced people around you.”

often the top-selling styles have been the unexpected ones, highlighting the unpredictability of the fashion industry at times.

The most extensive advice Anselmi gives aspiring or current business owners is that feedback is essential.

“Feedback from our teams, our customers and our colleagues allows us to follow ‘the truth’,” stated Anselmi. “Being open to feedback also inspires growth in our personal lives and grows resilience.”

Overland Footwear and its labels have continued to dominate the New Zealand shoe industry, providing customers with quality footwear.

VICKY TAYLOR

Moochi, CEO

After working in several diverse industries, Vicky Taylor landed the opportunity to work in a senior position in fashion and retail. The recently appointed CEO of Moochi, the premium clothing brand, talked about the years of hard work it took to build her career as a businesswoman.

With a background in sales and marketing, Taylor worked for many well-known organisations, including Griffins, The Coca-Cola Company, and Boring Oat Milk. Her understanding of what it took to become a successful and innovative entrepreneur elevated her status within the industry.

Ten months ago, Taylor was appointed to her first role in fashion and retail and has made it her goal to learn from her new position and incorporate the skills she acquired

earlier in her career. Taylor speaks openly about the importance of being open to the ever-changing industry.

“Be clear on what you are trying to achieve, surround yourself with good people, be resilient and nimble,” explained Taylor. “The world has a way of changing around you.”

Taylor also stressed the impact of having good role models in business and openly talked about how much she learnt from Kellie and Chris Taylor, who founded Moochi in 2000.

“They have executed a very clear vision for the company, and my challenge is to take the next steps.”

Moochi’s brand values are to conceive and design clothes you want to experience in life. Taylor understood that when she accepted the role, she promised to deliver these

results and make a difference to her customers. Her willingness to look outside of conventional matters and make judgements helped her succeed.

“Are they real rules?” expressed Taylor. “Or can we push them to differentiate ourselves and deliver a better experience for our customers?”

Moochi has a successful in-person presence with fourteen stores across New Zealand and a successful e-commerce website.

From directing siblings at homemade concerts to becoming the general manager for New Zealand Fashion Week (NZFW), Yasmin Farry has always had a passion for producing events.

Coming from an artistic background, Farry completed BA in psychology at Otago, but after moving to Auckland to go to dance school, she developed a love for contemporary dance and fashion. This led her to produce underground events and fashion shows, grow her resume, and make industry relationships.

YASMIN FARRY

NZFW, General Manager

“I’ve been involved in so many worldclass events across the music, theatre, dance and fashion genres,” explained Farry. “I’ve had the pleasure of working with immensely talented people and making life-long industry connections.”

Farry has been affiliated with NZFW since its inception and has produced runway shows for high-end and prestigious designers for 17 years. Her expertise and experience within the industry led her to become the general manager.

“Becoming the general manager of NZFW has been a natural progression and a culmination of all my experience. To have been able to come on board to reimagine this iconic event in 2023 was an absolute honour.”

Farry advised her younger self to

remain courageous and stand up for herself when needed. She was modest about the help she had along the way, emphasising her strong relationship with Shona McCullagh MNZM, her former tutor at dance school, co-founder of The New Zealand Dance Company and the current Artistic Director of the Auckland Arts Festival.

“I was continuously inspired by Shona’s incredible mix of creativity, her entrepreneurship and her astute business mind,” expressed Ferry. “I don’t think I would be where I am now without witnessing Shona’s approach and work ethic.”

Throughout her long affiliation with the fashion industry, Farry was honoured at the culmination of her career and its natural progression.

Contact: Shay Narsey

T: +64 9 838 8674 or +64 21 274 2910

E: info@directsewing.co.nz www.directsewing.co.nz

PDS/Pattern Grading & Marker Planning System. StyleCAD is helping hundreds of companies in Australia, New Zealand & Fiji. Plus thousands world-wide.

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T: +61 2 976 44455

E: graeme@elizabethmachines.com.au

www.elizabethmachines.com.au

Contact: Simon Wall

T: 0800 285 223

E: info@identitys.co.nz www.identitys.co.nz 12c Piermark Drive, Albany Auckland, New Zealand

Contact: Bruce Hutchings

T: +64 9 571 1151

E: bruce@kudos.co.nz www.kudos.co.nz

The apparel business. Where it’s easy to get caught with your pants down.

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Samples cut and made with quality and flare phone 027 4061 336 | email sue@patternpotentials.co.nz S i m p l y t u r n i n g y o u r design i nt o reality w i t h t h e p e r f e c t d u o .

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Contact: Bruce Moore

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phone 021 425 149 | email helenh@hsr.co.nz

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T: +64 9 520 5290

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Contact: Shannon Gribble

T: +64 9 299 6801

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VICTORIA TAYLOR LTD

WWW.TAYLORBOUTIQUE.CO.NZ

61a Randolph Street, Eden Terrace, Auckland, New Zealand

Contact: Mandy Tomlinson PH: 64 27 227 0157

E: mandy@taylorboutique.co.nz

VITAG RETAIL TECHNOLOGIES

Unit i, 29 Sir William Avenue, East Tamaki

Auckland, New Zealand

Contact: Doug Todd

T: 0800 736 352

E: sales@vitag.co.nz

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