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L ocal M atters The New Appetite For Provenance in a Post-COVID Environment.
Building confidence is vital in persuading consumers to visit the out-of-home market post lockdown. A new McCain commissioned independent research across New Zealand has revealed how consumers are placing increasing scrutiny over the food outlets they choose to visit, and their menus.
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he quality and sourcing of ingredients has always been an integral consideration for consumers when choosing where to visit, but research shows 77 percent of consumers now expect venues to provide information around where food was grown or produced. In the new world, provenance is a key expectation for a majority of consumers when deciding where to go and eat.
The Increasing Appeal of New Zealand Produce
With 69.9 percent of Kiwis saying they find New Zealand produce more appealing now than prior to the COVID-19 crisis, it is evident that the appeal of local produce is at the forefront of consumers’ minds post lockdown. Additionally, research suggests that consumers have greater trust in New
