Fermented Milk Market 2017: Industry Review, Research, Statistics and Growth to 2023 Market Overview: Fermented milk consists of active bacterial cultures which are one of the common sources of adding probiotics in the dairy products. Health benefits associated with probiotic fermented milk is gaining popularity in health conscious consumers. Escalating demand for nutritious products is driving the market of fermented milk. Moreover, rising concern for healthy skin among consumers is adding fuel to the growth of fermented milk market. The fermented form allows its consumption by lactose intolerant consumers as well which is responsible for this market reaching a larger consumer base than normal dairy products. Furthermore, its longer shelf life attribute is gaining popularity among the increasing number of working population depending on processed foods. Additionally, high focus on R&D is increasing its application in various industries. However, intense competition in developed countries may hamper the market growth of fermented milk. Nevertheless, all these factors are projected to contribute to the estimated CAGR of 3.7% of fermented milk market during the forecast period 2017-2023. Fermented milk is milk, which undergoes fermentation procedure which involves adding lactic acid producing bacteria to the milk products. The fermentation process makes the fermented milk product easier to digest, especially for people who have milk allergies or are lactoseintolerant. Fermentation also increases the shelf-life of the milk product. Increasing number of working population and changing consumption pattern among consumers is driving the growth of fermented milk market. Moreover, owing to the antioxidant and immune- stimulating attributes present in fermented milk products, it helps to reduce blood pressure, cholesterol, and prevent
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