Probiotic Market is increasing due to growing health awareness worldwide, rising population and disposable income has boosted the demand for Probiotic in recent years. The market in Asia Pacific is growing steadily. Health awareness and gut related disorders have prompted the growth of probiotics in the daily diet of individuals. The sector is driven in a major way by the demand directed from the food & beverage and pharmaceutical sectors. Probiotics have also emerged as a potential functional food or nutraceuticals. Health benefits gained out of probiotics consumption are the main drivers to the development of this segment. Growth of the nutraceuticals market has also provided an impetus for the increased demand of this sector. Preference for natural products that improve health and provide vitality are being increasingly demanded by consumers who have heightened sense of health awareness.
