Surfaces Reporter September 2016 Preview

EDITORIAL

Indian consumers are looking for validation from a genuine source before buying.

IT IS A BIG RESPONSIBILITY. Current state of the industry is chaotic, particularly in the arena of buying building & interior products. A lot of general materials do not have set pricing or quality standards. Not only consumers, many dealers & distributors who are dealing in several products since years, are not thorough with material specifications and quality parameters.

Thanks to the information available online about products, Consumers’ pre-buying process starts with researching on the net. However, this information has its limitation when it comes to actual buying. You may get to know what makes a good Door, however, when it comes to buying, it is not only about availability, but also about trust. We are glad Surfaces Reporter magazine is getting referred in such a situation.

Indian consumers known to be among the smartest buyers in the world want assured value for money. Other than dedicated research online or inquiring with friends and scorching through various retail stores, there seems to be no other way out to find the right products. In India, marriages and home designing are the two biggest time- and cost-intensive engagements. Consumers believe that without personal involvement, they might be fishing out extra money. The presence of unorganized manufacturing & supplier segment along with organized brands in the same market is the reason behind availability of similar products in various price range & quality. Here it is a matter of trust. Indian consumers are looking for validation from a genuine source and Surfaces Reporter with its continuous & dedicated work over the years and availability throughout the nation is considered to be the most valid source.

Businesses are also using Surfaces Reporter to connect with more businesses.

It is a big responsibility. Surfaces Reporter is glad to have dedicated years in researching & easing the pain of getting the right information about products and brands for architecture & interiors. The rewards that we get are usually in the form of few sentences. I am proud to share some of them:

I saw the product Tiles Skin covered by Surfaces Reporter which was exclusively covered from an international event by the magazine. After getting in touch with the Principles, here I am, after one year, we are launching this product in the Indian market.

Devang J. Sarvaiya, Director, Herrlich Chemicon (Tiles Skin) My office has used the vendor of stone veneer recommended in Surfaces Reporter quite aptly.

Ar. Annkur Khosla, Annkur Khosla Design Studio, Mumbai While renovating my home, I and my architect referred to last 10-12 issues of Surfaces Reporter.

That was a great help. Now I suggest others to keep the old issues of your magazine.

Ravi Nangia, Jaipur We are a furniture brand and Surfaces Reporter has allowed us to look for new products which many-a-times we have ordered after seeing them in your magazine - a distinct approach towards the interior and architecture industry with a very refreshing and in-depth presentation.

Bubble Batra, One&Only - Legendary Furniture, New Delhi Do you have a cell that can take care of complete Product procurement for our certain interior projects?

A top Design firm from India Well, we are better off being a neutral party in helping with info & insights on products & materials for buildings & interiors. Surfaces Reporter is grateful to each one of you for expressing your opinion & experience of using the information given in the magazine. You have not only inspired us but hundreds of others who are reading this.

Keep guiding us to be of better help to the industry. Keep reading Surfaces Reporter magazine...

Vertica Dvivedi vertica@surfaces.in | Facebook & Linkedin: verticad

SEPTEMBER 2016 SURFACES REPORTER 16

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