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VISUAL STANDARDS GUIDE
“The power you have is to be the best version of yourself you can be, so you can create a better world.” —A S H L E Y
RICKARDS
BRAND INTRO
REVLON REBRANDING
The visual standers guide summarizes the visual identity and the future extensions of the re-branded Revlon. It explores the new Revlon’s future prospect based on its soul and core ideas.
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LOGO STANDARDS Final logo Full-Color Logo Black and white logo Logo anatomy Clear space Size variations Color Usage Guidelines Incorrect Usage
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VISUAL SYSTEM Color palettes Typographic style Business system
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FUTURE PROSPECT New territory Future prospect
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BRAND INTRO
REVLON REBRANDING
“The most common way people give up their power is by thinking they don’t have any.” —A L I C E W A L K E R
BRAND DESCRIPTION Revlon is 87 years old this year. To understand it is to go back to the founder Charles Revson because the way he founded the position and the brand is what gives it the point of view and the stature it has today. Revlon is an American cosmetics, skincare and fragrance company. The Charles and Joseph Revson brothers, with the help of chemist Charles Lachman, created the world’s first rich, glossy opaque nail enamel. The name Revlon was created with the Revson brothers surname by replacing the S for an L in honor of Charles Lachman’s involvement. From its inception, Revlon and Charles Revson encouraged women to express their fabulous femininity. It wasn’t built out of science or a particular kind of woman or look. It was built on the idea that women needed to express themselves. Revlon’s not only known for featuring models for wide range of age, but also known for making a significant impact by casting the first plus-sized model and first black model during 1992 to land a major cosmetics contract.
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BRAND SOUL
To help women with diverse backgrounds and cultures to feel confident to express themselves.
BRAND INTRO
REVLON REBRANDING
KEY WORDS
REBRANDING OBJECTIVE
Diverse Confident Enterprising
The one segment we know Revlon appeals to the most is women we call colorful and sophisticated. They’re the largest and the most underserved segment. Women tend to express themselves more, so they wear more makeup in more circumstances and therefore are the least satisfied. What women want is to feel confident, to express and explore themselves. They need to discover their inner beauty, to enjoy their grace inside out. That’s why the new Revlon will continue to offer women more opportunities and connections to build confidence to help them express themselves in every aspect.
BRAND MISSION New Revlon reflects that inner and outer beauty can be discovered in the rich diversity of the world. Women can embrace their self-confidence to explore beauty in positive and enterprising ways.
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The logo idea is to convey women embracing their self-confidence to explore their beauty with positive and enterprising ways. LOGO ICON The initial design of R was based on the idea of expressing the confident side of women. So I used the capital R to make it appear stronger. I purposely designed the left side of the stroke to be thick and bold. And adding a crown on top of it also came from the idea of being confident.
WORDMARK The wordmark is modified from century schoolbook typeface. The serifed typeface represents well the feminine side of women.
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V I S U A L S TA N DA R D S G U I D E
FULL-COLOR LOGO Whenever possible, present Revlon logos in full color and in the full circle format. This is the preferred presentation of the logo. If space prohibits the use of the full circle format, a 3/4 circle format may be used.
FULL CIRCLE/ prefer red format
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L O G O S TA N DA R D S
3/4 CIRCLE
REVLON REBRANDING
V I S U A L S TA N DA R D S G U I D E
BLACK AND WHITE LOGO When the use of a full-color logo is not possible, the logo should be presented in black or white. The black version should be used when the background will be white. If the background color is black or 2 signature colors the logo should be presented in white or reversed one of the signature colors on the solid color background (like below). A full circle format is preferred and should be used whenever possible.
FULL CIRCLE/ prefer red format
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L O G O S TA N DA R D S
3/4 CIRCLE
REVLON REBRANDING
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S U R I YA S H U H R AT / N AT U R E O F I D E N T I T Y
LOGO ANATOMY LOGO ICON I created a thick and sharp stroke on the left side of the initial “R” to represent the confident and bold side of the women. I extended the same weight to the crown on top of the left side of the thick stroke. The right side of the “R” is designed to be three times more full, and the stroke appears smooth and soft which representing the famine side of women.
WORDMARK The logotype is taking a similar visual system from the iconic logo. It is modified based on the serifed typeface Century Schoolbook.
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FULL CIRCLE/ prefer red format X
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CLEAR SPACE Always position the logo for maximum impact and give it plenty of room to breathe. This will help to ensure the logo’s visibility and legibility. The minimum clear space for the Revlon logo is defined as the height of the block X.
FULL CIRCLE/ prefer red format
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SIZE VARIATIONS All Revlon logo formats should be presented with the full circle format, 3/4 circle format if needed. Symblo format and wordmark format are only presented at a minimum height of .197in.
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Wordmark
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REVLON REBRANDING
3/4 circle format
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COLOR USAGE GUIDELINES A distinctive color palette helps make a brand memorable while communicating key attributes. The bold and energetic yellow part of the crown does more than represent authority—it helps deliver a message that the Revlon is a dynamic organization that helps women become successful. The use of brown presents the skin color represents the diversity. These two signature colors, together with the secondary colors of the Revlon palette, combine to create a vibrant and innovative feel that will be easily recognizable as Revlon.
SIGNATURE COLORS Revlon’s brown and gold are the “signature colors” of the brand and form the foundation of the brand palette. When a full-color piece is produced these two colors should always be included in the overall design.
SECONDARY COLORS The secondary color palette consists of additional colors that may be used, but only in addition to one or more signature colors. Secondary palette colors are meant to give design flexibility when use of a lighter color is needed for type readability or as a design accent.
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L O G O S TA N DA R D S
REVLON REBRANDING
SIGNATURE COLORS/ prefer red colors
PANTONE 109U CMYK 0/ 26/ 95/ 0 RGB 225/ 198/ 0 WEB #ffc60 0
PANTONE 410C CMYK 52/ 53/ 54/ 21 RGB 116/ 102/ 97 WEB #746661
SECONDARY COLORS
CMYK 6/ 5/ 9/ 0 RGB 236/ 234/ 226 WEB #eceae2
CMYK 35/ 21/ 54/ 0 RGB 176/ 182/ 136 WEB #b0b688
V I S U A L S TA N DA R D S G U I D E
INCORRECT USAGE Revlon’s logo should always appear on a white background if possible. When this is not possible, the background should be clean, clear, and solid (void of any patterns and variations of color). However, when necessary, the background image may be altered to make the logo more visible. Never stretch or compress the logo in any way as this distorts the artwork and is no longer a true representation of Revlon. The logo must not be altered. The following are some examples of how the logo may not be used. Examples of unacceptable use of the mark include using the wrong colors, stacking incorrectly, and using the logos to create a pattern.
IMPROPER USES
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COLOR PALETTES A distinctive color palette helps make a brand memorable while communicating key attributes. The bold and energetic yellow helps deliver a message that the Revlon is a dynamic organization that helps women become successful. The use of brown presents the skin color represents diversity. These two signature colors, together with the secondary colors of the Revlon palette, combine to create a vibrant and innovative feel that will be easily recognizable as Revlon.
PRIMARY COLORS
PANTONE 109U CMYK 0/ 26/ 95/ 0 RGB 225/ 198/ 0 WEB #ffc60 0
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PANTONE 410C CMYK 52/ 53/ 54/ 21 RGB 116/ 102/ 97 WEB #746661
CMYK 0/ 0/ 0/ 100 RGB 0/ 0/ 0 WEB #000000
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REVLON REBRANDING
SECONDARY COLORS
CMYK 6/ 5/ 9/ 0 RGB 236/ 234/ 226 WEB #eceae2
CMYK 35/ 21/ 54/ 0 RGB 176/ 182/ 136 WEB #b0b688
CMYK 29/ 31/ 32/ 0 RGB 185/ 170/ 164 WEB #b9aaa4
CMYK 19/ 74/ 93/ 7 RGB 200/ 94/ 46 WEB #c85e2e
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TYPOGRAPHIC STYLE
BASKERVILLE IS USED FOR HEADING, SUBHEAD, AND CAPTION. Baskerville was designed by John Baskerville in 1757 in England. It is classified as a transitional typeface, and its style is stepping stone between old style typefaces and modern typefaces. Its transitional style has a clean look to it that has a bit of old-style flair; that is where the font’s personality lies. It contains a higher contrast between thick and thin strokes, sharpening serifs, and shifting the axis of round letters to be more vertical.
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V I S UA L S YS T E M
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BASKERVILLE Regular Italic
SemiBold
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 012345678!@#$%^&*{} ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 012345678!@#$%^&*{} ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 012345678!@#$%^&*{} ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 012345678!@#$%^&*{}
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UNIVERS IS USED FOR BODY COPY AND SMALL TYPE. Univers typeface is designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. It’s classified as a neo-grotesque sans-serif. Univers was one of the first typeface families to fulfill the idea that a typeface should form a family of consistent, related designs. Univers generally has quite a wide spacing between letters, and its low x-height gives it a more lowslung, which gained its great popularity in the 1960s and 1970s, many corporations adopted it for usage.
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UNIVERS LT STD Light
Roman
Oblique
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 012 3 4 5 6 7 8 ! @ # $ % ^ & * { } ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01 2 3 4 5 6 7 8 ! @ # $ % ^ & * { } ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01 2 3 4 5 6 7 8 ! @ # $ % ^ & * { } ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01 2 3 4 5 6 7 8 ! @ # $ % ^ & * { }
BUSINESS SYSTEM The business stationery system is the face of the company. The new Revlon’s business stationery system is created to depict the company in a positive and professional manner.
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PRODUCTS SERVICES ENVIRONMENTS EXPERIENCES EDUCATIONAL OPPORTUNITIES EVENTS CO-BRANDING OPPORTUNITIES
1/REVLON WOMEN’S PODCAST 2/REVLON FITNESS STUDIO 3/REVLON OUTDOOR CLUB 4/REVLON GALLERY 5/REVLON BOOK CLUB 6/REVLON HANDS-ON PROGRAM 7/WOMEN’S CODING STUDY BOOT-CAMP 8/FUTURE FEMALE LEADERS FUND 9/LANGUAGE LEARNING APPLICATION 10/REVLON BOUTIQUE 11/REVLON BOOK STORE 12/REVLON THERAPY CENTER 13/REVLON LAW FIRM 14/REVLON CAREER CENTER 15/REVLON COMIC-CON 16/REVLON CULTURE SHARE 17/ENTREPRENEUR WOMEN CONFERENCE 18/INTERNATIONAL WOMEN’S MARATHON
FUTURE PROSPECT
REVLON REBRANDING
SUCCESSFUL EXPRESS
EXPLORE
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REVLON SOCIAL CENTER
REVLON WOMEN’S PODCAST SE/ED INTRODUCTION: A podcast service shares success stories for women to get inspired. DESCRIPTION: The everyday women’s podcast interviews all successful women. And it will also tells successful women’s stories from the past. MISSION-FOCUS: The Revlon women podcast reinforces our mission of women embracing their self-confidence and exploring their beauty by sharing audience success stories to inspire people. SIMILAR TO: Another Round, Being Boss DIFFERENTIATING ELEMENTS: Revlon podcast accessible on the webpage and application. It filters and make suggests the podcast based on every audience daily preference.
REVLON OUTDOOR CLUB SE/C O/E N INTRODUCTION: A club for women who love to go out and explore nature. DESCRIPTION: Programs like outdoor yoga, outdoor hiking, biking, rock climbing, marathon running, etc. will be offered. This outdoor club will help to create a healthy mind and community. MISSION-FOCUS: Revlon outdoor club reinforces our mission of empowering the communities with a diverse background by providing them an encouraging and enticing environment for them to practice wellness of the mind and body. SIMILAR TO: Yoga tree, Meet-up DIFFERENTIATING ELEMENTS: The outdoor activity schedule times and places to meet up depending on each member’s personal preferences. There will be a monthly newsletter provided for the club members.
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REVLON FITNESS STUDIO E X / C O / SE INTRODUCTION: A fitness training center that brings women together to train with Nike coaches. DESCRIPTION: The fitness studio provides open workout space, personal training programs, and training classes. It helps women to become confident by assisting them to become more healthy and stay in shape. MISSION-FOCUS: The Revlon fitness studio underscores our commitment to women embracing their self-confidence by being active and healthy. SIMILAR TO: Equinox Sports Club DIFFERENTIATING ELEMENTS: Revlon women fitness studio also provides monthly diet recipes in their magazine. LINKS TO: The fitness studio will cooperate with Nike, and members will be trained by Nike coaches. In the studio, members will purchase the Nike products with a better deal.
REVLON GALLERY EX/EN INTRODUCTION: A gallery showcasing successful women’s works. DESCRIPTION: We are exhibiting the artworks of successful women’s and women power, such as paintings, posters, sculptures, and documentaries. MISSION-FOCUS: Revlon gallery underscores our commitment to women embracing their self-confidence by helping them get inspired and feeling confident and positive. SIMILAR TO: De-Young Museum, SFMOMA DIFFERENTIATING ELEMENTS: The gallery will co-host the Revlon women’s talk events and some other inspirational activities.
FUTURE PROSPECT
REVLON REBRANDING
REVLON EDUCATION CENTER
REVLON BOOK CLUB EX/EN INTRODUCTION: A book club focusing on women writers. DESCRIPTION: Revlon book club is for those women who love to read books and share their thoughts, which will help women to have an open and healthy mind. MISSION-FOCUS: The Revlon Bookclub reinforces our mission of discovering inner and outer beauty and helps women embrace their self-confidence by gathering them together to express their opinions, likes, and dislikes. SIMILAR TO: Melbourne Girly Book Club DIFFERENTIATING ELEMENTS: The Revlon book club has its website and application. People can sign up through the site. The location of the book club is very flexible, and there will be a list of locations provided weekly on the application, and members can vote on where the book club takes place.
No one can make you feel inferior without your consent. — E L E A N O R ROO S E V E LT
REVLON HANDS-ON PROGRAM EN/ED INTRODUCTION: A platform that offers an educational opportunity for women to learn skills for their success. DESCRIPTION: It provides courses that can help women learn handcrafting skills to help them start their business or find jobs. It also offers online courses to help women all over the world take classes from different locations. MISSION-FOCUS: The Revlon hands-on program underscores our commitment to helping women improve self-cultivation and feeling more confident about themselves by learning new skills. SIMILAR TO: El Cerrito Studio, Avianne DIFFERENTIATING ELEMENTS: The hands-on program not only provides the onsite classes, but it also offers online courses with an easy video tutorial.
WOMEN’S CODING STUDY BOOTCAMP EN/ED INTRODUCTION: A platform for women who are interested in studying coding programs and technology. DESCRIPTION: Our bootcamp offers courses and extra help for women studying coding and computer engineering, and we will also provide them guidance in finding well-paid jobs in tech companies. MISSION-FOCUS: The women’s coding study boot-camp underscores our commitment to helping women become successful and confident by providing them coding courses and job finding services. SIMILAR TO: Programming Boot Camp DIFFERENTIATING ELEMENTS: Classes and courses are built based on students’ needs. It will offer one-on-one online tutoring and job finding guidance.
V I S U A L S TA N DA R D S G U I D E
S U R I YA S H U H R AT / N AT U R E O F I D E N T I T Y
REVLON SERVICES
FUTURE FEMALE LEADERS FUND EX/ED/SE INTRODUCTION: A scholarship fund for supporting women to study. DESCRIPTION: Revlon provides a limited number of scholarships to invest in women and girls create a better future for us all. MISSION-FOCUS: The future female leader’s funds reinforce our mission of encouraging women to explore their beauty with positive and enterprising ways by offering them tuition on their educations. SIMILAR TO: Women’s Fund DIFFERENTIATING ELEMENTS: The fund will host seasonal competitions to help women to challenge themselves and push their limits.
LANGUAGE LEARNING APPLICATION SE/ED INTRODUCTION: An application for women to study foreign languages. DESCRIPTION: Our application contains a couple of features to help those who would like to learn different languages. It provides access to video tutorials for language learning, fast translation, and dictionaries. MISSION-FOCUS: The language learning application underscores our commitment to helping women to express and discover their inner and outer beauty and the rich diversity of the world by studying foreign languages and cultures. SIMILAR TO: Duolingo DIFFERENTIATING ELEMENTS: Our application has gamification features that help users learn a new language in a fun and memorable way.
REVLON BOUTIQUE EN/CO/SE INTRODUCTION: A store that markets women’s handmade products from all over the world. DESCRIPTION: Revlon boutique promotes and sells handcrafted products made by women from around the world, such as clothes, carpets, and necessaries for the house, etc. MISSION-FOCUS: The Revlon boutique reinforces our mission of helping women discover their inner and outer beauty and the rich diversity of the world by promoting their skills and businesses. SIMILAR TO: Etsy, elizabethW DIFFERENTIATING ELEMENTS: The boutique also has an online store and application for costumes shop conveniently and track their items with us. They will be notified of new products that arrive in the store based on their preferences. LINKS TO: A percentage of the sales will be transfered to the future female leader’s fund.
REVLON LAW FIRM SE/EX/EN INTRODUCTION: A law firm fighting for women’s rights. DESCRIPTION: There are lots of women who are still scared to speak up when they are harassed. The Revlon law firm will support women and provide them with legal protection. MISSION-FOCUS: The Revlon law firm reinforces our mission of assisting women in embracing their self-confidence by protecting and fighting for their rights. SIMILAR TO: PSJD DIFFERENTIATING ELEMENTS: Lawyers are provided for women who need their help. And courses and classes are offered to anyone interested in studying law.
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FUTURE PROSPECT
REVLON THERAPY CENTER SE/EX/EN INTRODUCTION: A place that helps women counsels emotional problems. DESCRIPTION: The therapist from our center provides women seeking for mental help. There are lots of women out there suffering from bad experiences. That’s why the Revlon therapist will be there to help those women get back on their feet again. MISSION-FOCUS: The Revlon therapy center underscores our commitment to helping women stay healthy and confident by helping them reduce their stress. SIMILAR TO: Grateful heart therapy center DIFFERENTIATING ELEMENTS: Participants with similar difficulties will be assigned to the same support group.
REVLON REBRANDING
Some women fear the fire some women simply become it. —R. H. SIN
REVLON BOOK STORE EN/CO/SE INTRODUCTION: A book store that promotes successful female writers. DESCRIPTION: Revlon book store provides women with all kinds of books and reading materials. Women can borrow or buy books from the store or online. In the store, there’s an area for them to read books and share their thoughts with others. MISSION-FOCUS: The Revlon book store reinforces our mission of encouraging women to explore and discover by providing them a platform to read and learn. SIMILAR TO: City Lights Booksellers DIFFERENTIATING ELEMENTS: The book store will be combined with Illy cafe so people can read in a stimulating environment.
REVLON CAREER CENTER EN/ED/SE INTRODUCTION: A platform for women to get professionally trained to find jobs. DESCRIPTION: Revlon career center helps women find opportunities for a better life by teaching them and giving them career guidance. It provides a professional team to guide people to find a suitable career based on their skills. MISSION-FOCUS: The Revlon career center underscores our commitment to supporting women to achieve a successful life by giving them career guidance. SIMILAR TO: LinkedIn, career girl DIFFERENTIATING ELEMENTS: Classes and courses like resume writing and interview practicing are provided.
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REVLON EVENTS
REVLON COMIC-CON EN/EX/CO/EV INTRODUCTION: An event for comic fans to dress up as their favorite female comic hero. DESCRIPTION: This event hosted by Revlon allows those who love comics to dress up and become female rolemodels. MISSION-FOCUS: The Revlon Comic-Con underscores our commitment to allow women embracing their self-confidence to explore their beauty with positive and enterprising ways by becoming their favorite female comic heroes. SIMILAR TO: SD Comic-Con International DIFFERENTIATING ELEMENTS: This event will be hosted twice a year around the world. INTERNATIONAL WOMEN’S MARATHON EN/EV/EX INTRODUCTION: A yearly event that brings women together who are interested in challenging themselves. DESCRIPTION: Women who are interested in the marathon will gather here to challenge themselves and get to meet more interesting people. This annual event will be hosted in different places and countries. MISSION-FOCUS: The International women’s marathon underscores our commitment to helping women explore and express their confidence by organizing marathon race and encouraging them to have strong minds and never to give up. SIMILAR TO: Napa Valley Women’s Marathon DIFFERENTIATING ELEMENTS: Training programs will be provided.
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ENTREPRENEUR CONFERENCE FOR WOMEN EX/EV INTRODUCTION: A conference to help women understand how to develop their business. DESCRIPTION: This event gathers women who are interested in starting their businesses or who are looking for co-branding opportunities—a place they can share their experiences and ideas. MISSION-FOCUS: The entrepreneur conference for women reinforces our mission of women embracing their self-confidence by building a platform for ambitious women to develop their community. SIMILAR TO: eWomenNetwork DIFFERENTIATING ELEMENTS: A detailed presentation menu to take away or post over the website after the conference. REVLON CULTURE SHARE EN/ED/EV INTRODUCTION: An event opportunity for women to learn about different cultures. DESCRIPTION: Revlon culture share event helps women learn about different cultures around the world and also share their own culture with others. MISSION-FOCUS: The Revlon culture share event reinforces our mission of women discovering their inner and outer beauty and the rich diversity of the world by learning about each other’s cultures. SIMILAR TO: Benizaa Culture Share DIFFERENTIATING ELEMENTS: The participants are encouraged to bring their cultural clothes and food or beverage to the event.
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REVLON WOMEN’S PODCAST
SE / E D
INTRODUCTION: A podcast service shares success stories for women to get inspired. DESCRIPTION: The everyday women’s podcast interviews all successful women. And also it will tell the audience the successful women’s story from the past. MISSION-FOCUS: The Revlon women podcast reinforces our mission of women to embrace their self-confidence and to explore their beauty by sharing audiences success stories, people will get inspired to follow their examples. SIMILAR TO: Another Round, Being Boss DIFFERENTIATING ELEMENTS: Revlon podcast provides on the webpage and application. It filters and suggests the podcast based on every audience daily prefer.
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Pod-casting successful women’s stories can help the audience to get inspired.
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FUTURE PROSPECT
Revlon podcast service is editing the recording for users to have better quality stories to listen. Success stories always inspiring to listen but making your story successful is what you got to do.
REVLON REBRANDING
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REVLON FITNESS STUDIO INTRODUCTION: A fitness training center that brings women together to train with Nike coaches. DESCRIPTION: The fitness studio provides open workout space, personal training programs, and training classes. It helps women to become confident by assisting them to become more healthy and stay in shapes. MISSION-FOCUS: The Revlon fitness studio underscores our commitment to women embrace their self-confidence by being active and healthy.
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SIMILAR TO: Equinox Sports Club DIFFERENTIATING ELEMENTS: Revlon women fitness studio also provides monthly healthy food diet and recipes magazine for the members. LINKS TO: The fitness studio will cooperate with Nike, and members will be trained with Nike coaches. In the studio, members will purchase the Nike products with a better deal.
FUTURE PROSPECT
REVLON REBRANDING
Revlon coach is in the cycling class. Cardio yoga classes, the combination of yoga and cardio bring the yoga experience to the next level.
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Confidence breeds success. Believe in yourself when you are in the gym.
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REVLON HANDS-ON PROGRAM
EN/ED
INTRODUCTION: A platform offers an educational opportunity for women to learn some skills for their success. DESCRIPTION: It provides courses that can help women to learn handcrafting skills to help them start their business or find jobs. It also offers on-line courses to help women over the world to take classes from different locations. MISSION-FOCUS: The Revlon Hands-on program underscores our commitment to helping women to improve self-cultivation and feel more confident about themselves by learning some new skills. SIMILAR TO: El Cerrito Studio, Avianne DIFFERENTIATING ELEMENTS: The Hands-on program not only provides the on-site classes, but it also offers on-line courses with an easy video tutorial.
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Jewelry handcraft classes teach students to profession their skills.
FUTURE PROSPECT
REVLON REBRANDING
19/20
V I S U A L S TA N DA R D S G U I D E
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S U R I YA S H U H R AT / N AT U R E O F I D E N T I T Y
FUTURE PROSPECT
REVLON REBRANDING
You must either modify your dreams or magnify your skills. — Jim Rohn Art project workshops and cooking classes are provided in this program.
19/20
V I S U A L S TA N DA R D S G U I D E
REVLON BOUTIQUE
S U R I YA S H U H R AT / N AT U R E O F I D E N T I T Y
EN/CO/SE
INTRODUCTION: A store markets women’s hand made products from all over the world. DESCRIPTION: Revlon Boutique promotes and sales handcraft products made by women from the world, such as clothes, carpets, some other decorations for the house, etc. MISSION-FOCUS: The Revlon boutique reinforces our mission of helping women to discover their inner and outer beauty in the rich diversity of the world by promoting their skills and businesses.
SIMILAR TO: Etsy, elizabethW DIFFERENTIATING ELEMENTS: The boutique also has on-line stores and application for costumes convenience to shop and track their items with us, notification on any new products arrives in store based on customs preferences. LINKS TO: A right amount of money from the sales will transfer to the future female leader’s fund.
FUTURE PROSPECT
REVLON REBRANDING
19/20
Revlon boutique offer handmade clothes and decorations are made of natural materials. All different kinds and handwoven style basket imported from Africa. Beautiful handmade accessories with different materials are imported from the world.
V I S U A L S TA N DA R D S G U I D E
REVLON BOOK STORE INTRODUCTION: A book store promotes successful female writers. DESCRIPTION: Revlon book store provides women all different kinds of books and reading materials. Women can borrow or buy books from the store or on-line store. In the store, there’s an area for them to read books and share their thoughts with others.
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S U R I YA S H U H R AT / N AT U R E O F I D E N T I T Y
EN/CO/SE
MISSION-FOCUS: The Revlon book store reinforces our mission of encouraging women to explore and discover by providing them a platform to read and learn. SIMILAR TO: City Lights Booksellers DIFFERENTIATING ELEMENTS: The book store is combined with illy cafe so people can read in a stimulating environment.
FUTURE PROSPECT
REVLON REBRANDING
An investment in knowledge pays the best interest. — Benjamin Franklin Reading in the book store with friends. Picking up books from the book store.
V I S U A L S TA N DA R D S G U I D E
REVLON BOOK CLUB
S U R I YA S H U H R AT / N AT U R E O F I D E N T I T Y
EX/EN
INTRODUCTION: A book club focus on women writers. DESCRIPTION: Revlon book club is for those women who would love to read books and share their thoughts, which will help women to have an open and healthy mind. MISSION-FOCUS: The Revlon Bookclub reinforces our mission of discovering inner and outer beauty and helps women embrace their self-confidence by gathering them together to express their opinions, likes, dislikes. SIMILAR TO: Melbourne Girly Book Club DIFFERENTIATING ELEMENTS: The Revlon book club has its website and application. People can sign up through the site. The location of the book club is very flexible, and there will be a list of locations will be provided weekly on the application, and members can vote for where the book club takes place.
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Many people, myself among them, feel better at the mere sight of a book. —Jane Smiley
FUTURE PROSPECT
REVLON REBRANDING
19/20
V I S U A L S TA N DA R D S G U I D E
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S U R I YA S H U H R AT / N AT U R E O F I D E N T I T Y
FUTURE PROSPECT
REVLON REBRANDING
Bookclub gathers women who love to read books and share their thoughts and expressing their opinions, likes and dislike. Bookclub members are reading successful female writer’s books in the coffee shop.
19/20
V I S U A L S TA N DA R D S G U I D E
REVLON OUTDOOR CLUB INTRODUCTION: A club for women who would love to go out and explore nature. DESCRIPTION: Programs like outdoor yoga, outdoor hiking, biking, Rock climbing, marathon, etc. will be offered. This outdoor club will help to create a healthy mind and a healthy community. MISSION-FOCUS: Revlon outdoor club reinforces our mission of empowering the communities with a diverse background by providing them an encouraging and enticing environment for them to practice wellness the mind and body. SIMILAR TO: Yoga tree, Meet-up DIFFERENTIATING ELEMENTS: The outdoor activity time schedules and places to meet up are depending on each member’s personal preferences. There will be a monthly newsletter provided for the club members.
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S U R I YA S H U H R AT / N AT U R E O F I D E N T I T Y
SE / C O / E N
FUTURE PROSPECT
REVLON REBRANDING
People spend all those hours exploring the great outdoors made them more resilient and confident. Revlon’s hosting the marathon event annually. Revlon outdoor club members exploring far away upon the mountain.
V I S U A L S TA N DA R D S G U I D E
S U R I YA S H U H R AT / N AT U R E O F I D E N T I T Y
WOMEN’S CODING STUDY BOOT-CAMP INTRODUCTION: A platform for women who are interested in the studying coding programs and technology field. DESCRIPTION: Our boot-camp offers courses and extra help for women’s studying coding and computer engineering, and we will also provide them guidance on finding well-paid jobs in tech companies.
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EN/ED
MISSION-FOCUS: The women’s coding study boot-camp underscores our commitment to helping women become successful and confident by providing them coding studying and job finding services. SIMILAR TO: Programming Boot Camp DIFFERENTIATING ELEMENTS: Classes and courses are built based on students needs. It will offer one-on-one on-line tutoring and job finding guidance.
FUTURE PROSPECT
Students are working on coding assignments in the classroom. Students have been asked to work as a team and solve complex problems.
REVLON REBRANDING
Classes and courses are built based on students needs. It will offer one-on-one online tutoring or on-site classroom to share and learn knowledge with others.
V I S U A L S TA N DA R D S G U I D E
S U R I YA S H U H R AT / N AT U R E O F I D E N T I T Y
REVLON THERAPY CENTER INTRODUCTION: A place helps women with their emotional problems. DESCRIPTION: The therapist from our center provides those women who are seeking for help from mentally. There are lots of women out there being through some bad experience that may cause them to lose themselves. That’s why Revlon therapist will be here to help those women get back on their feet again.
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SE/EN/EX
MISSION-FOCUS: The Revlon therapy center underscores our commitment to helping women stay healthy and confident by providing them the help of reducing their stress. SIMILAR TO: Grateful heart therapy center DIFFERENTIATING ELEMENTS: Participants with similar difficulties will be arranged into different support groups.
FUTURE PROSPECT
REVLON REBRANDING
It is only in sorrow bad weather masters us, in joy we face the storm and defy it. —Amelia Barr Women support group helps women to release their stress.
19/20
V I S U A L S TA N DA R D S G U I D E
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S U R I YA S H U H R AT / N AT U R E O F I D E N T I T Y
FUTURE PROSPECT
REVLON REBRANDING
Revlon therapist is here to help those women whose being through enough get back on their feet again.
“Beauty is being comfortable and confident in your own skin.” —IMAN
INSTRUCTOR& CLASS INFORMATION Hunter Wimmer GR 604 Nature of Identity
DESIGN TOOLS Adobe Photoshop CC Adobe InDesign CC
DESIGN Suriya Shuhrat 03605924
TYPOGRAPHY Baskerville, Univers LT Std
CITATION Unsplash, Adobe stock, Revlon
This book is a non-commercial project for educational purpose only.
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