Communication Brochure 2011 (Single)

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COMMUNICATION BE THE TRENDSETTER OF TOMORROW


ABOUT KDU As a pioneer in private, tertiary education in the region, KDU University College sets itself apart by focusing on quality partnering with top universities around the world. With more than 48,000 alumni, KDU has built a strong presence in the region and continues to inspire its students to greater heights. VISION - The premier learning organisation that sparks curiosity, inspires success and promotes responsibility.

When it comes to driving dreams, no one comes closest to Dato’ Lee Chong Wei as an inspirational hero. The KDU Education Group is proud to have Dato' Lee Chong Wei as our brand ambassador.

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OUR PROMISE The Department of Communication and Media Studies in KDU University College is determined to train and nurture new generations of professionals in the communication and media sectors, locally and within the Asia Pacific. Our Academic Staff each brings along years of industrial experience in various relevant fields such as Public Relations, Advertising, Journalism, Broadcasting, Creative Industries and more. With this advantage, we strive to provide our students a practice-led education focusing on industrial connections. On top of that, the Department is also taking on a very strong interest in research and management within the communication and media sectors. With theory, practice, research and management, we prepare our students to be the trendsetters of the industry tomorrow. We are always responding to the ever evolving trends within the industry. Our new programmes are designed according to such needs and demands. Our existing programmes are also constantly reviewed so as to provide students with the highest quality of education. I invite you to be part of this very exciting and highly satisfying industry. Start with KDU Communication and Media Studies.

// Benny Lim

Head, Department of Communication and Media Studies

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Creative people live life with passion and energy. Channel your energy to pursue a course of study in Communication. At KDU, we want to inspire you to lead, direct, write and unleash your potentials in the vibrant industry of public relations, broadcasting, print, media and many other areas.

COMMUNICATION & MEDIA STUDIES

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Career Options // Broadcasting (TV & Radio) : Newscaster, Broadcast Journalist, Producer, Director, Editor, Station Producer, Disc-Jockey

// Film : Director, Producer, Assistant Director, Production Manager, Director of Photography, Script Writer

// Advertising : Copywriter, Media Planner, Media Buyer, Account Manager, Brand Manager, Art Director

// Photography : Visual Communication, Editor, Photographer

// Education & Training : Academician, Programme Counsellor, Trainer, Customer Care Executive, Public Service Executive, Project Manager for Non-Profit & Governmental Organisations

// Print (Magazines & Newspapers) : Journalist, Publisher, Editor, Researcher, Reporter, Media Critic

// Marketing Communication : Public Relations, Advertising, Corporate Communication, Media Management, Planning and Promotions

// Consultancy : Consultant, Analyst, Information Officer, Spokesperson, Project Manager, Product Development Director

// Multimedia : Web Content Designer / Writer, Web Journalist, Internet Advertising

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BE THE TRENDSETTER OF TOMORROW

Study Route SPM or equivalent

Diploma in Mass Communication

KDU Foundation / STPM / A-Level / UNSW Foundation / UEC / AUSMAT or equivalent

entry into Year 2

Bachelor of Communication (3+0) by Murdoch University or Bachelor of Communication (Hons) by KDU University College

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People Inspire People

ALUMNI

Regardless of academia or life in general, KDU believes that people should learn more from people and not just books. Here at KDU, the lessons are learnt but the people are celebrated for the inspiration they bring to each other.

Matthew Ong Kok Chuen

KDU Diploma in Mass Communication Undergraduate at Murdoch University Matthew Ong has organized a record-breaking charity drive clubbed as “Walkabrella” with his course mates. He has also represented KDU for international debate tournaments. He said “my parents, my friends and my education in KDU have inspired me to be who I am today.”

Bennett Lee One One

Graduate of 2010, Murdoch University Community Support Executive, AirAsia I have always had a passion for writing and I wanted to pursue Journalism. As KDU is renowned for their Mass Communication courses, I expedited the process to be enrolled as a student. I wanted the best, and I knew KDU could provide that for me. I furthered my studies at Murdoch University and was awarded the Murdoch University Vice Chancellor’s Commendation for Academic Excellence Award.

Hisham Hamzah ‘Sham’ TV Host & Former Mix Fm Announcer

“The most important element in Mass Communication is COMMUNICATING! Failure to do so would result in an unexpected or even disastrous outcome therefore not reaching your objective. One of the things that KDU and Murdoch has highlighted in my 2+1 degree programme was to communicate well in a team. Communicate well and the rest will fall into place.”

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KEY FACULTY MEMBERS

the Creative Industries and Research specialist

Benny Lim // the Broadcasting specialist

// Anna Chuah the Public Relations specialist

Eileen Soo Hoo //

the Game Art specialist

// Yee I-Van the Creative Multimedia specialist

Tan Chin Ike // the Communications Management specialist

Christabel Karunanayaka //

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the Communications Management specialist

// Wong Lee Sa


the Intercultural Communication specialist

// Dr. James Kuake

the Performing Arts specialist

the New Media Technology specialist

David Benoy // the Communications Management specialist

the Game Development specialist

// Richard Chua

Peter Pan // the Visual Communication specialist

// Pouline Koh

Stephanie Lee // the Film specialist

the Journalism specialist

// Sheila Murugasu

Sina Azinfar //

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DIPLOMA IN MASS COMMUNICATION KPT/JPS(A8399)02/13

In preparing you for a range of careers in the mass communication field, this course will take you through a broad spectrum of modules such as advertising, public relations, journalism and publishing, film studies, photography, media design and broadcast design. The modern syllabus will present numerous opportunities for you to have fun while acquiring the knowledge and skills you would need to succeed.

// Year 1

// Year 2

Critical Thinking & Reading Skills

Photo Communication

Introduction to Mass Communication

Organisational Communication

Public Speaking Skills

Principles of Copy Writing

Writing and Referencing Skills

Consumer Behaviour

Principles of Public Relations

Creative Strategy

Introduction to Sociology

Media Planning

Introduction to Computing & IT

Communication Law

Principles of Advertising

Desktop Publishing

Media Research Methods

Multimedia and Web Development

Media, Culture & Society

News Writing for E-Media

Introduction to Radio Production

Personal Development & Leadership Skills

News Writing for Print Media

Practical Training

Introduction to Film Studies

Compulsory Subjects (only applicable to Malaysian students) Bahasa Malaysia Moral/Islamic Studies Malaysian Studies

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Duration : 2 years Intakes : January, April, June & August Location : KDU Damansara Jaya Campus


BACHELOR OF COMMUNICATION (HONS) KPT/JPS(PA 0477)07/16

The course, Bachelor of Communication (Hons), expects to cultivate groups of high quality graduates who will be employed in the Communication and Media profession in areas such as Corporate Communication, Advertising Media Management, Journalism, Visual Communication and Media Marketing; depending on the choice of major(s) completed by the students. The design of the assessment components provides room for students to enhance their communication skills, techniques and management, presentation skills, critical thinking, corporate ethics, as well as entrepreneurial skills. MAJORS (choose up to 2)

STRUCTURE // Year 1 • Academic English I • Academic English II • Professional Development Planning • Corporate Social Responsibility • Entrepreneurship • Introduction to Mass Communication • Media, Culture and Society • Communication Law • Public Speaking Plus three (3) compulsory subjects / electives* // Year 2 • Print and Broadcast Journalism • Communication Theories • Introduction to Corporate Communication • Principles of Advertising • Organisational Communication • Multimedia and Web Design Plus a total of six (6) modules from your major(s)/ electives* // Year 3 • Research Methodology • Dissertation • Internship

// Corporate Communication • Public Relations Writing • Media Relations • Crisis Communication and Management

• Strategic Brand Management • Intercultural Communication • Integrated Marketing Communication

// Advertising Media Management • Introduction to Creative Media • Media Buying and Planning • Integrated Marketing Communication

• Strategic Brand Management • Event Management • Interactive Media Promotions

// Journalism • Principles of Journalism • Writing for the Screen • Citizen Journalism and Participatory Culture

• Broadcast Media Production • Creative Industries • Digital Photography & Imaging

// Media Marketing • Principles of Marketing • Principles of Management • Integrated Marketing Communication

• Consumer Behaviour • Interactive Media Promotions • Strategic Brand Management

// Visual Communication

Plus a total of three (3) modules from your major(s)/ electives*

• Corporate Identity and Brand Packaging • Visual Concept and Ideation • Broadcast Media Production

• Publication Design • Design Fundamentals • Digital Photography & Imaging

* Up to three (3) electives allowed for this entire course

Duration : 3 years : April & September Intakes

Location : KDU Damansara Jaya Campus

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BACHELOR OF COMMUNICATION Major: Communication & Media Studies KP/JPS(KA 7540)01/12

The Communication and Media Studies programme is a broad-based communication degree that equips you to become critical thinkers, excellent writers and analysts in the various facets of the fast-changing and ever-growing media and creative industries. Whether it is text or TV, film, written and oral, online and digital media forms, this course will give you the skills required to master communication and media in an ever-changing and increasingly global industry. // Part I (Year 1) (24 credit points)

// Part II (Year 2 & Year 3) (48 credit points)

Foundation unit

Core units

- Next Life

- Media Audiences and the Public - Screen Texts

Core units

- Cultural and Media Policy

- Introduction to Communication and Media

- Documentary

- Introduction to the Screen

- Media and Globalisation

Plus

Plus

Five (5) General Elective units

Six (6) General Elective units

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Why choose the Murdoch Communication degree ? • Your study of the Communication degree here is transferable to Murdoch University, Australia after completion of any level. • A Murdoch Communication degree allows you the flexibility to select from a range of units, minors and majors to create a course that suits you and your aspirations. • Murdoch University is recognised as one of Australia’s leading research institutions. • Murdoch University graduates are employers.

widely sought after by local and international

• Study @ Murdoch Programme: You can experience studying at the Murdoch South Street Campus in Perth for one semester paying Malaysian tuition fees.

Major: Public Relations KP/JPS(KA 7541)01/12

Duration : 3 years Intakes : February & August Location : KDU Damansara Jaya Campus

Public Relations is about managing communication on behalf of an organization and this degree will help you to become socially responsible communicators that have excellent writing and interpersonal skills. Learn how to plan and research public relations campaigns, as well as develop and manage relationships between an organisation and its public.

// Part I (Year 1) (24 credit points)

// Part II (Year 2 & Year 3) (48 credit points)

Foundation unit

Core units

- Next Life

- Media Relations - Professional Communication

Core units

- Public Relations: Contemporary Approaches

- Introduction to Communication and Media

- Communication Research

- Introduction to Public Relations

- Issues and Crisis Management - Campaign Management

Plus Five (5) General Elective units

Plus Six (6) General Elective units

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FACILITIES // Fully-equipped science labs // Computer labs and iMac labs // WiFi-enabled campus // Library Electronic book databases Electronic journal databases Specialized electronic databases // LexisNexis - full text access to case laws // ACM Digital Library Full text access to publications of the Association of Computing Machinery // IEEE Computer Society Digital Library Full text access to publications of the IEEE Computer Society // Emedia (New Straits Times News Archives) // KDU Square Cafeteria // Service Restaurants Windows of Damansara - Fine Dining restaurant Connexions - Semi Buffet restaurant CafĂŠ 87

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// CREATIVE WAVES - Radio Studio Sound proofed recording / audio studio with well-equipped digital audio editing and recording equipment // PIXELS - Video / Photo Editing Suite Supports digital video cameras, mini-disc recorders and AV equipment // SHUTTERS - Photography Lab


STUDENTS’ EXPERIENCE

All information in this prospectus is correct at the time of printing (September 2011) and is subject to change.


PRE-UNIVERSITY • AUSMAT • GCE A-Level • UNSW Foundation • Foundation in Business / Science / Engineering AMERICAN DEGREE PROGRAM BUSINESS • Dip. in Business Administration / Accountancy • KDU B. Business (Hons) • Murdoch University B. Commerce • Keele University B. Arts (Hons) Business Management • University of London B.Sc. Accounting with Law • University of Manchester B. Economics & Social Studies (Hons) COMMUNICATION & MEDIA STUDIES • Dip. in Mass Communication • KDU B. Communication (Hons) • Murdoch University B. Communication (Majors: Public Relations, Communication & Media Studies) COMPUTING • Dip. in Business Computing / Computer Studies • KDU B. Computing (Hons) • Northumbria University B.Sc. (Hons) in Computing Studies ENGINEERING • Dip. in Electrical & Electronic Engineering / Telecommunication & Computer Engineering • B. Engineering (Hons) (Majors: Electrical & Electronics Engineering, Communication & Electronics Engineering) • Northumbria University B. Engineering (Hons) in Electrical & Electronics Engineering HOSPITALITY, TOURISM & CULINARY ARTS • Dip. in Golf Resort Management • KDU B. Hospitality Management (Hons) KDU B. Culinary Management (Hons) • IMI University Centre Dip. in International Hotel & Tourism Management / Professional Chef Training / Culinary Arts • Higher Dip. in European Culinary Management • B. Arts in International Hotel & Tourism Management LAW • GCE A-Level (Pre-Law) • Oxford Brookes University LL.B (Hons) 2+1 • University of Tasmania LL.B (Hons) 1+3 • University of London, External LL.B (Hons) International Programme PROFESSIONAL ACCOUNTANCY • ACCA • CAT

KDU UNIVERSITY COLLEGE SDN BHD (76997-T) A member of the KDU Education Group Damansara Jaya Campus Address: SS22/41, Damansara Jaya, 47400 Petaling Jaya, Selangor, Malaysia. Tel: +603.7953.6688 Fax: +603.7726.9941 Email: best@kdu.edu.my Section 13 Campus Address: 76 Jalan University, 46200 Petaling Jaya, Selangor, Malaysia. Tel: +603.7953.6988 Fax: +603.7953.6699 Email: best@kdu.edu.my Website: http://www.kdu.edu.my Other members include:


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