Marketing
H JESSICA SLENDAK Marketing Director jslendak@clpoc.org
Marketing Associate Lindsay Halcomb lhalcomb@clpoc.org Assistant Webmaster Lee Ann McCormick canadianlakes.org
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igh season in Canadian Lakes is here! Or at least it should be. I truly hope we are all enjoying the early sun-filled days of spring with 50-to-60-degree temps, but time will tell as I write this article in the beginning of March. High season always brings us a ton of excitement with all of our sport venues opening up including golf, along with the opening of our outdoor pool, the beloved campground, full hours at the Royal Grille, and then there’s always my most favorite, most treasured – BOATING!!!! In case you didn’t know, I have grown up in these woods of Mecosta County. My parents, who both grew up in Big Rapids returned here when I was just two years old and raised me on the Muskegon River in Rogers Heights, just south of Big Rapids. That water has always been a part of my life, so boating is what I do! Canadian Lakes is very blessed in this arena, and I love this time of year as I watch all of your vessels pass my office as they prepare for first seasons launch. While high season brings us all those great things, the CLPOC Marketing and PR Committee, headed up by the ever so wonderful, popular and beautiful Fran Voci, asked me to fill my article with some real estate market stats for members. This is a very cool idea, so I turned to my real estate pals here who are the true experts. Tap the resources, right? I asked Rick Kempton, Broker/ Owner of Coldwell Banker Lakes Rick and wife Sue Kempton, Feb. 10th of this year while on vacation Realty, what he thinks homes sales in Canadian Lakes will look like in 2022? He responded “It is definitely a seller’s market; the inventory is low, and prices have appreciated very well over the last two years. Although it’s difficult to predict the future it seems like this market will continue as we head into the summer.” As for lot sales, Rick said “Lot sales also seem to be doing well. There has been an inventory to work through, but we are finally making progress with Canadian Lakes lots.” Chip Issette, Managing Broker at Century 21 White House Realty, gave me some insight on appeal. I asked Chip based on his experience and feedback from his agents what was most appealing about Canadian Lakes to buyers? I also asked Chip the same two questions I asked Rick above about home and lot sales in 2022. Chip answered “Over the course of the last two years, we have seen a steady increase in demand from buyers may be looking to escape the cities and find leisure in outdoor activities that our community offers. The ability to work from home was a big part of this growth as well. When my family moved here in 1971 there were very few people living here permanently and raising families. That number has grown tremendously which is great! I really don’t see a quick change on the horizon for the next one-two years but with interest rates moving a bit, we Chip Issette, Managing Broker at may see things stabilize more.” Century 21 White House Realty. T h e C a n ad i a n L a ke r
