A Special Conversation With Dana Brownlee, A Dynamic, Energetic, Results-Oriented Corporate Trainer & Speaker, Ms. Brownlee Provides Thought Leadership in The Areas of Antiracism, Leadership, And Individual & Organizational Effectiveness.

Q: Can you share with our audience about your Fortune 500 corporate experience in project management and business strategy consulting?

DB: I started my career in the telecom industry and transitioned into management consulting after obtaining my MBA. As a business strategy consultant, I managed and supported large IT projects primarily in the media and entertainment sector. These roles were a natural fit for my academic and professional training (math, industrial engineering, business, project management) and provided invaluable real-life experience (and tons of hilarious anecdotes) for my next chapter – speaking, writing, and training.

Q: Why did you decide to become an entrepreneur?

DB: After about a decade of traditional corporate experience, I gravitated to the role of trainer/facilitator. This new role would afford me the opportunity to leverage my subject matter expertise but now instead of doing the work, I’d be teaching and guiding others. At this point in my career, I’d developed enough expertise to now consciously choose the type of work that I wanted to do, and I truly loved facilitating and training (which I’d done frequently during my work as a business strategy consultant), so I dove in headfirst. I’d also grown accustomed to a significant level of autonomy working with a high performing consulting team, so I wasn’t eager to transition back into a traditional, highly structured corporate setting. I knew I was an amazing trainer, so I decided to hang my own shingle and give it a shot. 18 years later I’m so glad I did.

Q: Tell us about what led to the writing of your book “Unwritten Rules About Managing Up”

DB: Most people tell me that it’s so hard to find a publisher. In my case, my publisher (Berrett-Koehler) found me. I’d been speaking on the general topic of “managing difficult bosses/personalities” for nearly a decade when a publisher reached out to me to tell me they wanted to attend my talk at an upcoming conference. I wrote the book pulling on many years of experience as a project manager having to satisfy and navigate many different senior leader personalities. I conducted a survey as part of my book research and was shocked to receive over 1100 responses in a few short weeks. There was a ton of interest in the topic. I definitely feel that managing up/managing challenging stakeholders is a real problem that doesn’t get discussed enough in public settings.

Q: What led to your decision to become an executive speaker?

DB: After focusing most of my entrepreneurial career in training, about five years ago I decided to pivot to focus more so on speaking. It was a slight pivot with tremendous upside. I’d essentially be taking some of the most exciting parts of my training session (usually the stories and anecdotes) and just repurpose them into a 1-2 hour talk (instead of a 5-6 hour training event). It made the events more exciting and less labor intensive. With two small kids at home, that slight shift in my business model made it easier for me to conduct an event out of town in the morning and still make it back for afternoon carpool.

Q: What is it about your job that most excites you?

DB: In the past few years, I’ve become much more of a writer. While

I’ve been published in many outlets over the years, I’ve been a Forbes Careers Senior Contributor for more than two years now, and it’s been quite thrilling actually. It’s such an honor to be able to participate in the national discourse on current events, trends, etc. as well as interview many leading voices and thought leaders on such a wide range of topics.

Q: What advice would you give to young women who want to purse their dream and start a business?

DB: I think that starting a business can sound glamorous, but it’s often harder than you think so I’d advise one to definitely pursue your passions but also be strategic and practical. Save at least enough to support yourself while the business is getting off the ground for the first year. Optimize your business model to maximize profitability (e.g., targeting corporations vs. individuals or developing offerings for groups vs. individuals, etc.). Remember that just because you’re great at something doesn’t mean that you can run a successful business doing it. Monetizing a skill or hobby isn’t the easiest thing in the world. That said, there are often great ways to turn a unique skill or talent into a profitable business. You just have to be methodical and strategic in determining what that business model should look like.

Q: Can you tell our audience one of your most memorable moments your career?

DB: I think that the first time I was quoted in The Wall Street Journal back in 2012 was pivotal for me. My business is focused around my subject matter expertise and credibility as a thought leader so my bio is everything. While I’d conducted training events and talks in several countries and I certainly knew my stuff, there’s a certain confidence that develops when you begin to be cited in major, well-respected publications. That specific article led to an appearance on CNN. Then over the years, I received citations in many publications like FastCompany, the Economist, Redbook, etc. and published articles in Working Mother, Entrepreneur, HuffPost and Forbes. In many ways it was my very first citation in The Wall Street Journal that boosted my confidence and allowed me to begin to truly view myself as a thought leader.

Q: Can you tell us how you manage your work life balance?

DB: I think that one of the biggest mistakes people make is allowing everyone else to dictate their calendar (then trying to find time for our personal priorities with what is left over). Instead, I try to flip the script and focus on my key commitments, then work everything else around those. One of my best moves though was deciding to work for myself. While entrepreneurship can be all consuming (particularly in the early years), it does typically offer tremendous autonomy and flexibility. I think that if one parent has tons of flexibility, it makes running a household (with children in particular) much easier. While I was single with no kids when I started my business in 2003, years later with a family I was really grateful to have the flexibility that entrepreneurship provides.

Jessica Cox

The World’s First Licensed Armless Pilot, and First Armless Black-Belt in The American Taekwondo Association

Cover photo by Jessica Korff | Feature images Amy Haskell

Jessica is best known for becoming the first armless pilot in aviation history. Her achievement earned her a Guinness World Record medal, invitations from six continents, and featured on TV programs like Ellen, Inside Edition, Fox and Friends, Oprah Winfrey Network, CNN, CBS Evening News, and the BBC.

Described as a speaker “no one will ever forget,” she shows audiences around the globe how to inspire enthusiasm and build authentic confidence. With the goal of showing people how to go home from work every day feeling excited for tomorrow, she teaches how to courageously tackle new challenges with creativity and unrelenting drive.

Since she was born without arms, she became fascinated by the limitless ways the human body can adjust to a variety of circumstances. As she learned to conquer physical barriers, she developed mental skills that allowed her to go on to achieve the seemingly impossible in her own, unique way.

Q: Flying a plane, walking a tightrope – when do you first remember challenging yourself to do things the typical person never attempts?

JC: I don’t see myself as someone who does things because other people don’t do it. My mom overcame extreme poverty to graduate from college, immigrate to the United States, she traveled the country as a nurse and she never sat still for very long. In my mind, my drive to try new things and go on adventures comes more from her spirit.

Q: How often have you encountered naysayers in your abilities to accomplish your goals and what has been your response?

JC: Every day. While it’s not always blatant, it’s obvious in how people react to me. It challenges me to try to prove them wrong. It fuels me. You only need to look as far as some of the comments on my YouTube videos to see the pushback people give for me flying or being a black belt.

Q: Describe how you encourage your audience to find their motivation to achieve their goals?

JC: I find that most people are well motivated, but they allow excuses, over-complication, and habits to get in the way. Normally, motivation isn’t the problem, it’s the perceived limitations that often aren’t as difficult as we make them out to be.

Q: Have you ever had to modify a goal and how do you address this subject to your audiences?

JC: Every goal was modified at one point. As long as you get the job done, it doesn’t matter which way you attack it. In my speeches, I talk about “thinking outside the shoe.” It’s a metaphor for when I learned to first tie my shoelaces. I remember watching my Kindergarten teacher show us how to tie our shoes with her foot inside her shoe and using her hands to tie her laces. Since my feet have become my hands, I couldn’t simultaneously have my foot inside the shoe and tie the laces. I could have given up, but who said your foot has to be inside the shoe when you tie them? I eventually figured out how to tie my shoelaces with my toes and then slip my foot inside the shoe. The goal shifted from tying my foot inside the shoe to simply tie the laces loose enough for me to later slip my foot in.

Q: One aspect of your motivational speaking addresses diversity, can you tell us more about that?

JC: Diversity has become a regular part of social justice conversations and those conversations have become more common, which is great. The problem is that while we talk about race, gender, or orientation, disability is often forgot- ten or diminished in the conversation. I often remind people that the disability community is the only minority that you could join, not everyone is born into it like me. We also make up 25% of the US population and more than 1 billion people globally will experience a disability in their lifetime. That is a lot of people that need to be in more conversations.

Q: The obvious question, have you and your team done anything unique to adapt to the COVID videoconference environment?

JC: Everything has switched to Zoom and other platforms, so I did too. I think I had a head start because I was already recording video content. We upgraded some equipment and our bandwidth to make sure my clients received the best possible stream. Not traveling meant that I had a little more time on my hands - or feet - so I’ve been expanding my coaching services. I’ve worked with amputees in the past to be a mentor for them but now I’ve opened up my one-onone time to the general public.

Q: You write an occasional blog, including one on inspirational porn, probably not a subject that a lot of people have studied. What would you like to say about it and how has it evolved?

JC: I’m more than happy to inspire someone because I fly an airplane, earned a black belt, surf, scuba dive, and slack- line. Inspiration porn is when someone’s inspired because I can function as a human being. I once had a woman in the checkout line at the grocery store say, “It’s inspiring to see you, people, out and about.” People shouldn’t be inspired because someone with a disability eats food and needs to buy toilet paper. I think it comes from an assumption that people with disabilities are inherently unable to do regular things or the person without a disability assumes they couldn’t cope with the disability they see. In reality, the disability community is the only minority you can join and represents about twenty percent of the global population. Inspiration porn only exists because we as a society haven’t a normalized disability.

Q: Do you ever give in to asking someone to do something that’s somewhat difficult for you – difficult, but something that you’re capable of doing? How does that feel?

JC: Yes, I do. For example, with my husband, but I think it further perpetuates laziness and is a disservice to me because then my ability to do something can be impacted. I’ve been asking my husband to reach for things that were at the edge of my flexibility. Unfortunately, as a result, I’m not stretching my limits and therefore my flexibility has lessened.

Q: You’re a Third Degree Blackbelt – without it would you ever feel physically vulnerable?

JC: It’s sometimes hard for even me to believe but I’m a fourth-degree black belt. I started training when I was 10 because I had some anger issues as a kid and sometimes kicked my siblings or my bedroom door. Channeling that energy certainly helped. I think without a black belt I would feel vulnerable because people would see my armlessness as a vulnerability. Despite being a black belt, though, I naturally maintain a higher awareness of my surroundings and try not to present myself as an easy target.

Q: Of your many avocations, which are your most enjoyable and which are you most proud of, and why?

JC: My most enjoyable activity is cycling because it’s a sport where I can just relax and enjoy the breeze on my face. I usually find myself always moving so it’s an activity that matches my personality, I think. I’m most proud of learning to fly. It not only challenged me physically but also emotionally. It represented one of my greatest fears and I had to overcome that to fly solo. I’ve been a certified pilot for 12 years now and no one can say I didn’t earn it, and no one can take that achievement away from me.

Q: Aside from martial arts, is there a particular activity that you and your husband enjoy most together?

JC: We both love to travel and unique experiences. I’ve visited 26 countries so far and he’s been with me for most of them. We’ve had ginseng chicken in Korea, flown in small planes all over Alaska, had fish and chips outside the Tower of London, been invited by princes, had breakfast with a baboon in Kenya, and even fed hyenas in Ethiopia.

Q: In the trailer for your documentary, Right Foot, you mention that you wouldn’t have chosen to have arms because of the many people you’ve met and whose lives you’ve touched. If you had been born with arms, how do you feel that your life would have been different? Do you think you would have been equally motivated and had the same interests?

JC: Nick Spark deserves the credit for the documentary. It was his vision; I was just the one in front of the camera. I think there would have been some things that would have stayed the same, like the sense of adventure in me. But whether I would be equally motivated is something I question. Those naysayers fueled a certain level of motivation. My mom was the youngest of thirteen kids in an impoverished family in the Philippines. She beat the odds and immigrated to the United States as a nurse. Even after her cancer diagnosis, it was hard to slow her down. I’d like to think I got a lot of my drive from her.