Women and Small Businesses of All Kinds

Little girls are growing up with so many positive female role models around them. It isn’t hard to come across female small business owners in this day and age. If you visit a bakery or general dining establishment in your community, there’s a strong chance that it’s owned and operated by a hard-working woman. Women are quickly learning about all of the ins and outs that are associated with keeping businesses running smoothly. They’re figuring out the fundamentals of getting their hands-on business loans of all kinds. They’re figuring out the logistics that are part of recruiting staff members. They’re figuring out how to train their team mem- bers. These things are only the beginning. There are many women nowadays who have bosses and who appreciate their careers. There are also many women who are having serious epiphanies. They’re realizing that they can opt to be their own bosses if they wish. They’re realizing that there are choices that go beyond being part of a company’s staff. They can make pertinent choices that relate to staffing. They can make meaningful choices that relate to getting their hands-on supplies and tools.

What makes things so different for women who are keen on the concept of entrepreneurship as of late? Women are no longer taking others telling them that they cannot accomplish certain objectives. Women are not sitting back and settling for things. They’re standing up for themselves. They’re speaking up about the things on the planet that make them feel the most passionate. It’s happening in women across many different walks of life. It’s happening in women of many different age categorizations as well.

Women are becoming more supportive of their fellow female entrepreneurs, too. It’s not atypical to see women giving their full support to other businesses that are owned and managed by female aficionados. Sisterhood is more than alive in the United States. It’s more than alive all around the planet, too. Young girls in elementary schools are learning that sisterhood is a wonderful thing. They’re starting to make it a huge priority in their existences.

Women have a lot of potential. The future may revolve around women and all their possibilities. They’re making enormous waves in all sorts of fields and industries. They’re thriving in science. They’re thriving in politics. They’re thriving in many sectors that go beyond those as well. It’s going to be fascinating to see where women will go next. Small businesses that are run by women are going to become even more ubiquitous.

Q: You acknowledge that you’re a trailblazer. For women entering the sports agent field, do you feel that there are any fewer hurdles to overcome than when you started? If so, what are they?

MF: I would say there are fewer hurdles, but they still exist. Visibility matters and I think seeing other women thrive in the space has opened the doors for others and broken down some of the barriers. Overall, I think people are starting to understand the business value of diversity. Sports has been slow to evolve, but now we are seeing women in the front office and on coaching staffs. That’s important, because for today’s athletes that’s now the norm not the exception. We still have a ways to go, but there is a powerful shift happening!

Q: Your website mentions working with big egos. What is the most powerful skill to possess when guiding a talent toward what’s most beneficial in the long run versus what might provide immediate gratification?

MF: It all starts with the ability to connect with people, and I think you do that by showing up, adding value and shooting straight. In the world of pro sports, it’s easy for athletes to get surrounded by “yes” people. As an agent, you have to be able to tell your clients what they need to hear, not just what they want to hear. Storytelling is a powerful vehicle because it helps show them why it’s important to play the long game. If you give them real examples of the “one and done” who focused on the short-term gain or made bad decisions in the moment, they connect with that. Most athletes made it to this level because of their discipline, so helping them understand they might have to make short term sacrifices for long term gain is something they understand.

Q: If you were still a sports agent today, what do you think you would miss most about the way business was done when you first entered the field?

MF: When I started in the space, there was no social media. It obviously has tremendous advantages in terms of being able to tell your story, connect with your fans, and get deals—but I think most of us can relate to having days where we wish it didn’t exist! It’s definitely an added pressure for them to navigate.

Q: How many of your athlete clients are still your clients today?

MF: I no longer represent clients as a sports agent; however, I am grateful to stay connected with most personally as friends. Today I spend the majority of my time as a speaker, author, podcast host, and founder of the Game Changer Training company.

Q: 60+ keynotes a year! Tell us about your time management, i.e., your Energy Clock–how you balance your personal and work lives?

MF: I don’t love the word “balance” because I think it creates a lot of unrealistic expectations and guilt for people. I am big on energy management more so than time management. Energy management starts with clarity around what matters most to you, and then having the discipline to say “yes” or no” based on the clarity you have created. In my book, The Energy Clock, I walk people through an energy audit to help you get clear on what gives you energy and what drains your energy and how to make the adjustments you need to make. The book was a result of my own experiences being overscheduled, working 24/7, and feeling at times like I wasn’t my best self with the people in my life who mattered most. If you don’t decide where your energy goes, the world decides for you.

Q: Has there been a client with whom you just couldn’t connect? How did you negotiate your separation and what might you have done differently?

MF: Yes, earlier in my career there was one or two but not many thankfully. Whenever you feel disconnected, I see that as a signal to shift from defensive- ness to curiosity. It’s easy to get defensive in those moments; it’s much more productive to get curious. Curiosity creates connection. You also have to be willing to embrace difficult conversations so that you can attempt to align on expectations and move forward. And know that sometimes, it’s OK to walk away.

Q: Do you expect your online training to continue post pandemic?

MF: Absolutely. Nothing is more important to me than meeting people where they are and the demand for learning is higher than ever. For individuals, we will continue to offer our virtual group coaching program, Game Changer Leadership Huddles, and we will be launching our first on demand course in 2022! For organizations, we’ll continue to offer both our Game Changer Negotiation Training and The Energized Leader Training virtually and in person.

Q: Who have been a few of your favorite guests on your podcast, Game Changers with Molly Fletcher, and why?

MF: Now this is a tough one! We’ve been blessed with so many amazing guests and there’s nothing better than getting the emails, texts, and comments from listeners about how a conversation impacted them personally. But to answer your question, Matthew McConaughey was special, because he was so engaged, so present and so real. The conversations I’ve had with coaches like Dabo Swinney (Clemson), Tom Izzo (Michigan State) and Geno Auriemma (University of Connecticut) were so enlightening from a leadership perspective—just their authenticity and willingness to share, you really see why they are so successful. I always love getting inside the mindset of world class athletes, like soccer star Carli Lloyd, WNBA champion Candace Parker, NFL Hall of Famer Tony Gonzalez, and World Series champion Dansby Swanson. And given the amount of resilience needed in our world right now, I’d also recommend my conversations with Angela Duckworth on grit and Inky Johnson on overcoming adversity. It’s almost like the last one is my favorite because the insight, inspiration, perspective from all our guests is just awesome and to share these conversations with the world is what it is all about! I guess you have to listen to them all!

Q: You have addressed some very noteworthy big businesses. What’s the best way for an individual or small company to access your skills and knowledge?

MF: We work with organizations of all sizes! Beyond keynote speaking and training, there are lots of ways to engage. My podcast, Game Changers with Molly Fletcher, is a great free resource for anyone who wants to up their game. I’ve written five books, most recently The Energy Clock, and we’ll be launching our first on-demand digital courses in 2022. My website mollyfletcher.com is the best place to start and you can follow me on all the social media channels @MollyFletcher for more free content!

Q: How do you keep your own delivery sharp and which of your programs trains others how to stay on top of their game?

MF: I take the athlete mindset to preparation! I do a lot of reps and spend a lot of time preparing on the front end. Every keynote is customized to address the behavior change we are driving for with the audience—that’s important to me. All of our programs at the core are about helping people up their game—whether that’s a keynote, a digital course, or our negotiation and energy management training. Stay tuned for our first on demand course, coming out in 2022!