TRUTH AND LIES

Truth & Movies 6 t h to 2 0 t h J u l y

Truth & Movies Page 1: Contributors Page 2: Truth and Movies Page 3: Little White Lies Page 4: The Magazine Page 5: Press Release Chloe Jackson

Henry McGill

Samantha Hedger

Page 6: Press Release Page 7: Aubin Cinema Page 8: Associates

Charis Ayton

Joelle Hickford

Victoria Dix

Jasmina Sugliano

Page 9: Aubin Gallery Page 10: Pricing Page 11: Advertising Page 12: Advertising Page 13: Research & Statistics Page 14: Contacts

Little White Lies “Because movies don’t exist in a vacuum, we venture beyond the boundaries of the big screen, exploring the worlds of music, art, politics and pop culture to inform and illuminate the medium we love. Bold, beautiful and unique, LWLies is a magazine on a mission – to reshape the debate across the movie landscape.”

Little White Lies is a bi-monthly film magazine, each issue is themed around a single film featured on the cover, inspiring the design and editorial of the entire issue.

Working in parallel with the style and demographic of this magazine we propose an event that celebrates British Film Culture, presenting films in an exciting and truly British cinema, whilst being served quirky ice creams and sorbets.

We present the Truth and Movies Event.

The Magazine

Press Release

Press Release

In a season of celebrating all thing British, Little

To launch the event there will be a presentation

Movies event in conjunction with the Aubin

actress Carey Mulligan, followed by a screening of

White Lies Magazines presents the Truth and Cinema, Shoreditch.

evening and Q&A session with BAFTA winning Soho Square.

Launching on Friday 6th July, fourteen Classic,

On the second Floor of the Aubin Cinema, the

at the Aubin Cinema over a two-week period.

throughout the event, with original artworks from

Cult and Modern British films will be screened

Films previously featured on the Cover of LWLies magazine will also be shown.

The Truth and Movies Event is themed around

the British film industry and will showcase the following films:

Man On Wire, Dr No, Kes, Carry on Camping, Trainspotting, This is England, An Education, Secrets and Lies, Don’t Look Now, The Red Shoes,

Wallace and Grommet Curse of the Were-Rabbit, Soho Square, The Italian Job and A Clockwork Orange.

Aubin Gallery will hold an exhibition that will run all issues of Little White Lies Magazine.

Classic British Drinks and refreshments are available from the Aubin Cinema with Jude’s Ice cream, the in-house confectionary, offering a

limited edition ‘Pimm’s and Lemonade’ Sorbet in union with Truth and Movies.

Aubin Cinema The Aubin Cinema, in conjunction with Shoreditch House Private Members Club provides an unrivalled level of comfort and style for up to 50 cinemagoers. Having The Truth and Movies Event staged at this venue we will provide a level of luxury and exclusivity to attending members of the public.

Associates Jude’s Ice cream are the in-house confectioners at Aubin Cinema, over the proposed fortnight they are kindly offering a Limited Edition Pimm’s and Lemonade flavoured sorbet in association with The Truth and Movies Event.

Booth Nation is a personalised photo booth company that offers up-to-date and state of the art instant photographs. By having this fantastic company at The Truth and Movies Event we will provide customers with a ‘take away’ souvenir of the event.

Aubin Gallery

Pricing

Event pricing and information Full admission to fortnightly event £60 Each night Per Film £6 Admission to Aubin Gallery Free Limited Edition Judes Ice Cream £3.50 Per Pot

During the fortnightly event, a Little White Lies Exhibition will be held upstairs in the Aubin Gallery, showcasing illustration and art from previous issues of the magazine.

The launch of The Truth and Movies Event will also be held in this space.

Little White Lies subscription holders and concessions are offered a 10% discount.

Advertising Advertising is essential when launching The Truth and Movies event.

Being a subsidiary to Aubin and Wills, the Aubin cinema has a significant amount of brand awareness, being considerably larger in terms of public awareness in comparison to Little White Lies, Booth Nation and Jude’s Ice-cream, advertising on the cinema’s website is essential.

Another popular way of advertising is via the Don’t Panic Packs - a unique free publication found in selected independent shops, bars, universities and art spaces throughout London. We will be distributing flyers advertising the event to be available in Don’t Panic Packs.

XPT projectors in the underground are also a successful way to gain awareness to members of the public who are unaware of the Little White Lies brand. We will be playing a series of advertisements at specified times during the day at various tube stations.

A specially commisioned cover illustration will be used for the May/June issue of Little White Lies magazine to promote the event.

Flyers will be handed out around the Shoreditch area and inside the cinema itself to further promote the event.

Advertising

Research & Statistics

Contact

There were 164 million visits to UK cinemas in 2008 20 per cent of males, aged seven and over, went to the cinema at least once a month compared with 17 per cent of females.

Peoples preferred film genres varied with age: Comedies, musicals, family films and animations appealed to those aged 7 to 14; Youth-themed drama, crime, action-led films and comedies appealed to those aged 15 to 24; Adventure and animated features were popular to audiences aged 35 to 44, some of whom would be parents taking their children to see them; Drama, musical and action-led films appealed to those aged 45 to 54; and people over 55 went to see drama, musical and comedy films.

Percentages Attending the cinema once a month, by Age in the UK

Prices and details are available online at: www.littlewhitelies.com/truthandmoviesevent For further information, interview opportunities, photography etc please contact: info@churchoflondon.com