Perceptions Marketing Solutions,#swibawards sponsor

Market your business effectively

Louise founded Perceptions Marketing Solutions having spent 20 years in senior marketing roles across Europe handling PR and communications for the likes of Sun Life, Nestlé and IBM. Her experience is in both internal and external communications. Having run her own successful businesses, she knows what works and what doesn’t work. Here she shares her top tips

“Your marketing plan will always be in need of revision and constant updating”

Why is marketing important?

Marketing is an enabler. However, the purpose of marketing is not only to facilitate sales, or to sell at all for that matter. It is a critical business function and essential if you’re to meet your business goals and objectives.

Define your identity

Your brand is more than just your logo and speaks volumes about your company, therefore you should take your time to research the individual elements and manage its use.

Each brand is unique, due to its identity, which stems from your company’s core values. Before designing your logo, you should define your value proposition – what sets you apart from your competitors and what value do you bring to your customers? This, in turn, will inform your core brand message.

“Your brand is more than just your logo and speaks volumes about your company”

Know your audience

Take time to identify and study your audience:

Who do you want to speak to?

Where are they?

What do you want to say to them?

When is the best time to speak to them?

Why should they do what you want?

Write a plan

Before deciding on writing your plan you need to understand why you’re doing this. What are your goals, your business objectives?

Your marketing plan will always be in need of revision and constant updating in order to reflect your current business objectives and, as such, is an ongoing business activity. Having your plan up to date can keep you focused on where you are heading and ensure you are ready when you need it again.

How can Perceptions Marketing Solutions help you?

We’re a strategic marketing consultancy; our focus is to help you align your marketing strategy with your business objectives and create an integrated communications plan to help you achieve them. We’re always happy to talk, so please get in touch if you are struggling to identify your route to market or are feeling bamboozled by all the conflicting advice out there.

Perceptions Marketing Solutions is sponsoring our Business Mother Award. Louise says: “I’m very proud to be sponsoring the SWIB Business Mother Award for the second year running – it’s one that is close to my heart with my experience of running my own business alongside what is the most important role, that of being a mum. It’s something I have been doing for nearly 30 years and it’s something I am very proud of.”

About Louise

Louise Matthews is an accomplished marketing professional with in-depth experience of all aspects of marketing. After decades in the corporate world, Louise now runs Perceptions Marketing Solutions based in Weymouth. Get in touch with Louise today to start getting your ducks in a row!

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www.perceptionsuk.co.uk louise.matthews@perceptionsuk.co.uk | 07739 582608