Market your business effectively Louise founded Perceptions Marketing Solutions having spent 20 years in senior marketing roles across Europe handling PR and communications for the likes of Sun Life, Nestlé and IBM. Her experience is in both internal and external communications. Having run her own successful businesses, she knows what works and what doesn’t work. Here she shares her top tips
“Your marketing plan will always be in need of revision and constant updating”
Why is marketing important? Marketing is an enabler. However, the purpose of marketing is not only to facilitate sales, or to sell at all for that matter. It is a critical business function and essential if you’re to meet your business goals and objectives.
Define your identity Your brand is more than just your logo and speaks volumes about your company, therefore you should take your time to research the individual elements and manage its use. Each brand is unique, due to its identity, which stems from your company’s core values. Before designing your logo, you should define your value proposition – what sets you apart from your competitors and what value do you bring to your customers? This, in turn, will inform your core brand message.
“Your brand is more than just your logo and speaks volumes about your company” 12
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